How can building a strong community help elevate your marketing strategy and keep your brand relevant in today's competitive landscape?

In this episode of The Hard Corps Marketing Show, we dive into the essential role that community plays in modern marketing. I sat down with Derek E. Weeks, Chief Marketing Officer at Katalon, to explore how building and nurturing communities can be just as crucial as focusing on product and brand.

Derek shares insights from his experience creating successful communities like All Day DevOps and Katalon’s community, highlighting the core principles of relevance, consistency, and trust. He challenges the common misconception that marketers need to constantly pitch products, advocating instead for genuine engagement and helpful interactions.

In this episode, we’ll discuss:

The critical role of community in driving marketing success
How community-generated content can keep your brand relevant and top-of-mind
The importance of trust and consistency in building lasting connections

If you're looking to grow your marketing efforts through authentic connections and long-term engagement, this episode is a must-listen!

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Connect with Derek:

LinkedIn: www.linkedin.com/in/derekeweeks/
Twitter: www.x.com/weekstweets
Company website: https://katalon.com/
Book: https://unfairmindshare.com/book

Ways to Tune In:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

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Why YOUR Marketing NEEDS A Community! ft. Derek E. Weeks | Hard Corps Marketing Show | Ep. # 389

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