What is the Jamstack?

Here on The Headless Marketing Show we talk a lot about headless CMS and what marketing can benefit from using a headless CMS - these are techy topics and they require a different approach to how you build a website. Enter the Jamstack. On today's show, we'll listen to Brian Rinaldi discuss and explain what the Jamstack is.

Simply put the Jamstack is a new way of building and deploying websites and web experiences. It is all about decoupling the website away from monolithic systems and decentralizing the stack with "best in breed microservices" and then re-coupling and pre-building the entire front end.

For a lot more details on this feel free to check out these links.

Jamstack.org - What is the Jamstack

Webriq.com - It is time to drop WordPress and Migrate to the Jamstack

Why is the Jamstack important?

As we discuss on the show this is a pretty big change to how websites and web experiences are built. In many ways, it is a big update to the systems and procedures many web developers use to build websites and web experiences. For this reason, Jamstack has become immensely popular in development communities. It is easier for developers to build and maintain complex things on the Jamstack than on older server-based tools like WordPress or Drupal and it is much more modern in the way it relates to Javascript and APIs.

For marketers, this all matters because the Jamstack makes it much easier to break out of templates and older slower development cycles. It gives WAY more creative control back to the marketing team to be able to build experiences that customers are looking for. In the show, we discuss how older systems come with a lot of constraints and choke-points, and complications that go away when using the Jamstack.

Other Jamstack Resources

Brian Rinaldi offers a great monthly newsletter called Jamstacked - Sign up HERE - while geared towards developers there is a lot of good and interesting information in each newsletter and the level of detail is high. He has also published two books on the subject of Jamstack -both promise to be very beneficial to anyone looking to learn more.

Book One - The jamstack Book

Book Two - Exploring Jamstack

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Exploring Jamstack: The future of the web?