453: Breaking the Wedding Videography Mold; How to Craft Unique Wedding Films with Roma Vera Films

Summary

The Heart & Hustle Podcast, Ep. 453: “Breaking the Wedding Videography Mold—How to Craft Unique Wedding Films with Roma Vera Films”

Hosts: Evie McLeod & Lindsey Roman
Guests: Roma & Vera of Roma Vera Films
Date: October 7, 2025

---

Overview

In this lively episode, Evie and Lindsey welcome Roma and Vera, the husband-and-wife duo behind Roma Vera Films, known for shaking up the wedding videography scene with their artistic, cinematic, and refreshingly non-traditional wedding films. The conversation covers their creative process, journey from Russia to Spain, building a business that attracts their ideal clients, navigating the unpredictable nature of weddings, and maintaining artistic integrity no matter the circumstances.

---

Key Discussion Points and Insights

1. Roma & Vera’s Origin Story and Transition to Europe

• Background: Roma and Vera started their videography journey in Russia, working their way up to becoming highly regarded in a competitive industry. After moving to Spain due to political unrest, they rebuilt their business from scratch, this time catering to a broader European and American clientele.
• Transition Challenges: Initially, their work and portfolio were Russian-focused, making the leap to international clients a significant hurdle.

  “We didn’t have a lot of portfolio with non Russian speaking people. So we had to find something.” (Roma, 09:01)

2. Artistic Approach & Narrative Structure

• Emotions Over Language: Roma shares a story of filming his first American wedding with imperfect English, relying solely on capturing emotions and body language.

  “I said stick to the emotions. I see they laughing, I follow them, they cry and I do my filming. But what happens? I don't know. Maybe something good, something bad. I will shoot everything.” (Roma, 11:00)

• Unpredictability: Their storytelling is tailored post-wedding; they don’t pre-define the narrative and instead let the wedding atmosphere and emotions guide the structure.

  “It's unpredictable. So we can't say we're going to do this waiting video this way. It's impossible.” (Roma, 13:18)

3. Music Selection & Storytelling Techniques

• Sometimes they discover the perfect song en route to a wedding, and serendipitously it aligns with the couple’s tastes (e.g., a country-inspired song for a country-music loving groom).

  “...one track popped out and we both decided that it's gonna be this for this wedding. And it turned out eventually that the groom loves country music. He's like obsessed with country music.” (Roma, 15:03)

4. Attracting and Working with Ideal Clients

• Defining their "People": Their favorite clients are those who fund their own weddings, don’t take themselves too seriously, and want to have fun.

  “People who pay for this wedding themselves. First of all, it means a lot, for example, in Russia.... Because if, if in Russia, parents will pay for the wedding, you should create video for the parents.” (Vera, 21:53)

• Repel and Attract: They intentionally use language in their social media and website to both attract their ideal clients and gently repel ones seeking more “hoity-toity” or overly traditional videos.

  “...there are no weddings on Netflix. So we are at your service. And this statement works really well.” (Roma, 25:58)
  “We only share...the work that will attract, like, you know, the type of client that we're wanting to attract.” (Evie, 29:20)

5. Maintaining Creativity on Chaotic Wedding Days

• Task Division: They have clear roles—Roma captures the “obvious, basic” events while Vera hunts for hidden, between-the-lines emotions and moments.

  “Vera is in charge of everything that is hidden more like, between lines. ... This is why we don't echo each other. Like, we shoot different things.” (Roma, 36:21)

• Efficiency: Their experience allows them to quickly capture necessary footage, freeing up time for creative shots.
• Anticipation: Experience helps them foresee special moments before they happen, exemplified by a story of capturing a symbolic bird at a wedding:

  “A small bird flew in the ceremony and took place, like, an empty place. And he immediately said, it might be my dad. ... So I forget about every...everything that is basically shooting this bird maybe for 10 minutes.” (Roma, 39:35)

6. Working with Photographers

• Collaboration & Conflict: Roma and Vera describe the sometimes tricky dynamic between photographers and videographers. The latter are often expected to defer to photographers, but Roma Vera’s creative style requires more involvement, sometimes leading to tension.

  “...photographers almost think that they're the leader of their wedding, that this is more important than the videography. But nowadays I think it's not like the true.” (Vera, 45:54)

• Communication is Key: The best results happen when both teams share ideas and respect each other's creative space.

7. Artistic Inspiration—What Inspires Them on a Wedding Day

• People & Spontaneity: True cinematic moments are natural and unforced—catching a bride writing a letter in a sunbeam or funky, stylish guests in Ibiza.

  “Sometimes people inspired us a lot. ... It comes from people. And then we can find something that matches this couple and their personalities.” (Roma, 55:42)

8. Practicalities: Packages and Multi-Day Coverage

• Roma & Vera prefer to cover wedding weekends or multiple days to fully immerse and tell the story, rather than just the wedding day. This allows them to capture candid, context-rich content.

  “...we are thinking of going with just to be booked with multiple days waiting only. ... We can fill the room, fill the group of people, know who they are...and we put it into the movie and it worked out really well.” (Roma, 57:52, 58:22)

---

Notable Quotes & Memorable Moments

• On Artistic Identity:

  “We are simple people. Lazy.” (Roma, 06:28)

• On Relatability:

  “We send these questionnaires to the couple and we...read them last minute before the wedding.” (Roma, 17:49)
  (Evie & Lindsey: “That’s so relatable!” 18:12)

• On “Repel and Attract” Marketing:

  “There are no weddings on Netflix. So we are at your service.” (Roma, 25:58)

• On Not Following Trends:

  “This is why we never did like slow mo. We never did whoosh stuff… We don't use Super 8 cameras and because everybody does.” (Roma, 41:01)

• On American vs. Russian Creatives:

  “With Americans, it’s opposite. Around, like, you are very nice. You smile, you like, you...go with compliments...and then you push us, and it’s. For us. It was so unexpected. Why?” (Roma, 51:14)

• Hosts’ Reactions:

  “If I were ever lucky enough to work with the best videographers on a wedding day. ... You guys have an idea to put a client behind a bush? I am so there.” (Lindsey, 50:52)
  “We’re just going to be raving about you over here in America to everyone!” (Evie, 59:24)

---

Timestamps for Important Segments

• Roma & Vera Introduction & Origin Story: 04:39–09:59
• Handling Language Barrier & Universal Storytelling: 10:45–11:41
• Creating Narrative & Unpredictability of Filming: 13:18–15:36
• Attracting their Ideal Client (“Repel & Attract”): 21:05–27:03
• Division of Labor on Wedding Day, Experience, and Anticipation: 36:21–41:01
• Photographer-Videographer Dynamics: 44:22–51:08
• Artistic Inspiration on Wedding Day: 53:52–56:46
• Packages & Preference for Multi-Day Weddings: 57:52–59:14

---

Tone & Atmosphere

• Warm, conversational, often humorous: Constant banter and the recurring joke that “Roma and Vera are the best.”
• Candid and honest: Roma and Vera are refreshingly direct and self-effacing, with a humility that matches their artistry.
• Educational and empowering: Hosts regularly circle back to tangible takeaways for creative entrepreneurs.

---

Takeaway for Listeners

Roma and Vera exemplify the courage to define your artistic style, strategically market to your ideal clients (even if it feels risky at first!), and uphold creative standards in the face of common industry practices. Their story encourages all wedding creatives to lean into what makes them unique, collaborate generously, and trust that authenticity will ultimately resonate.

---

End Note:
Roma and Vera left the hosts and listeners both laughing and inspired. Their approach is a masterclass in both artistry and business—plus, they reminded everyone that the best moments (and films) are born from spontaneity, trust, and a lot of heart.

Transcript

[A]

You're listening to the Heart and Hustle podcast. We are your hosts, Evie McLeod and Lindsay Roman. Welcome back to the show, my friend. If you have not yet taken a moment to leave a five star review on whatever platform you listen to this on, I'm just gonna just like subtly remind you to pause. Take two minutes to do that. If you are an avid listener, if this is your first time, don't feel obligated to do that. You don't know anything. If you. This is the first. Nevermind. Anyways, you get it. But if you've been listening to the show and you haven't yet taken a minute to do that, that would mean the most. So thank you. Thank you for doing that in advance. Now, today's episode is a treat. It was so much fun to get talk to these two incredible individuals. We had the honor of talking with Roma and Vera from Roma Vera Films. Now, they are a European based wedding filmmaking team, husband and wife team. However, they started their business in Russia and that's how they were. That's where they were based and where they grew their wedding filmmaking business. And then they moved to Spain, I think, a few years ago and kind of transitioned their clients from just Russia based to more European, a little bit of American. And what made us want them on the show, that we were like, no, we have to have them on the show is their art and their filmmaking. First of all, pause this. I mean, come back, but pause it and go like, watch literally any of their wedding films and you will see why we were like, immediately need them on the show immediately.

[B]

Yes. Roma and Vera are phenomenal at what they do. They are artists in the true sense of the word and what they create, the films that they create. And we just got to have a incredible conversation with them today about their approach to creativity on a wedding day, how they have gone about building a business that attracts their ideal clients, what they logistically do and strategically do in that to attract those ideal clients, how it works for them on a wedding day when, you know, things can be a little chaotic and timelines are happening and all of that. How do they still create unique stories and films for each client?

[A]

How do they make space on a crazy wedding day for those, those unique prompts that they may give their clients or cinematic moments.

[B]

Yes.

[A]

Especially when you don't always have control over a timeline of a wedding.

[B]

Yeah. We asked them, you know, what it's like working with photographers when clearly they have, you know, some creative ideas and they probably jump in with some directing. How does that work. When they're working side by side with a photographer and we ask them about things like, hey, how do you build out your packages? Do do day only weddings or do you only shoot wedding weekends? There was a lot in this conversation that was just so powerful, so fun.

[A]

Also hilarious.

[B]

Hilarious and just the kindest, most incredible, humble, sweet, funny, just incredible. Top notch. The best humans.

[A]

You'll understand that reference.

[B]

You'll get that joke when you listen. So without further ado, let's welcome Roma and Vera onto the show. All right. Do you want to be a destination wedding photographer but you feel like you can't because you live in the frickin middle of nowhere? Like anyone relate. Just a few years ago we felt that hard. As two girls born, raised and starting our businesses in the smack dab middle of the Midwest, it took some serious strategy and planning to get booked as a destination wedding photographer. It wasn't easy, but it is possible no matter where you're based.

[A]

We're here today to give you the tools we learned through our process to help you pursue destination wedding photography. To do so, download our free guide six tips to break into the destination wedding industry for a pep talk and learn our strategies to get your business booked out the wazoo in places that you've been dreaming of for years. Go to theheartuniversity.com destination to grab the freebie.

[B]

Hey. Hey.

[A]

I'm Lindsay Roman.

[B]

And I'm Evie McLeod and we are family and legacy focused serial entrepreneurs and the founders of the Hart University, a business education company with a mission to help you thrive in your business and life.

[A]

Welcome to our Entrepreneur cocktail hour where business and marketing strategies meet faith real talk and raw in life changing conversations.

[B]

At the end of the day, we are all in this together figuring out how to navigate the ups and downs, the messy and the beautiful and everything in between. This is a community where you can come as you are, get inspired and walk away equipped to build a legacy filled life.

[A]

You're listening to the Heart and Hustle podcast.

[B]

Roma and Vera, welcome to the Heart and Hustle podcast. We are so excited to have you here today.

[C]

Thank you for having us. Yes, of course.

[B]

It's our honor.

[A]

We have to tell the audience how obsessed with you guys we are. Your work is incredible, artistic, like the most beautiful videos that we have quite literally ever seen. You are so talented at what you do and we cannot wait for this conversation with you today.

[C]

Keep talking please.

[B]

Don't stop.

[A]

Give it more.

[C]

Thank you so much.

[D]

We appreciate that.

[B]

Love it. Well, are you guys for Anyone who doesn't know you, are you willing to share just a little bit about who you are, what you do? Just kind of introduce yourself to our podcast listeners.

[C]

Okay, so we are Rama and Vera, I wanted to say couple. We are married. We've been married since.

[D]

Oh, we do it.

[C]

Yeah, 15 years. It's going to be our 15 years anniversary.

[D]

Yeah.

[C]

My son, who is 14, he's a teen, he's about to come back from school during this conversation.

[B]

I love it.

[D]

We have two dogs.

[C]

Yeah, two dogs. We live in Spain. Originally. We are from Russia.

[D]

From Siberia.

[C]

Yeah, we moved to Spain two years ago. Almost three years ago. Yeah, two years and a half. And started everything from scratch here. Working with like world worldwide and what else?

[D]

And we.

[C]

That's it. Yeah, we like, we.

[D]

We love simple person.

[C]

Simple, simple people. Lazy.

[A]

What got you guys? What, what got you started into videography and filmmaking? Like what made you want to do specifically wedding filmmaking even.

[C]

Okay, where to start? I started shooting when I turned 15 years. I think I worked in some comedy show, let's call it like that. In Russia it was like super common to play comedy shows, you know. And I was a member of a team and I started filming them traveling around Russia, performing everywhere. And it was some kind of school for me, how to, how to film, how to work with scenario, how to edit fast, how to cut everything that I don't need, how to attract people's attention and like, something like that. Then I met Vera and she met me. It's funny story, but we will not tell you these stories today.

[B]

No, we need, we need this story someday. If we're not doing it today, we need it another day.

[C]

Maybe later. Yeah, but then we got married. We started filming weddings. I filming and I started filming wedding where I was a florist. She used to be a calligraphist. Florist, yeah. And editor as well. And then we moved to Moscow when we turned 29. I think something like that. Yeah, we moved to Moscow. We became. I don't know. Okay, how to say so I mean, how to say I'm well known. Let's call it like. Yeah.

[B]

Yes.

[C]

Yeah. We are shy, you know, I could.

[B]

Tell you didn't want to brag about yourselves. So let's just say you are, you are brag worthy.

[A]

You can say we became the best in Russia.

[C]

I think we can. Yeah, it's very, very good wedding industry in Russia. It's like super competitive and high, like really high level of our colleagues and so, so, but so we won some awards and Blah, blah. But then the war started and we didn't feel comfortable staying. We left and started everything from scratch here in Spain because we didn't have a lot of portfolio with non Russian speaking people. So we had to find something. And by the way, Canadian Brody, you mentioned before, they were like the first one, the first American wedding, fully American wedding that we shot. Wow.

[A]

Wow.

[C]

Since that video, we started our.

[D]

But last season 2024, it may be the first season in world. In Europe for us.

[C]

Yes. Yeah.

[D]

2023, it was like half and half.

[C]

Half.

[A]

We like something that's amazing to give the listeners context. Before we started recording the way that we found Roma and Vera was a couple of models and an actual couple that we've shot in the past for some styled shoots. Kennedy and Brody, they did their. Romaine, Vera did their wedding video. And that's how we found you guys, because you are. We just. Our jaws were on the ground. Yeah. For weeks after seeing them. And you're just so talented. So let's get into it. I'm excited.

[B]

Yes. Yeah.

[C]

You guys are clearly, to be completely honest. And it's. I, I think it's funny. So we now we speak with you English and blah, blah. But two years ago when Canadian bronze waiting happened, I was alone there where I worked in Moscow this day. And I was alone with them and it was like our first American wedding. And I didn't speak really well. I spoke, I understood something, but they are chewing, you know, they go really fast and I have no idea what's going on there. Like I was. I said stick to the emotions. I see they laughing, I follow them, they cry and I do my filming. But what happens? I don't know. Maybe something good, something bad. I will shoot everything.

[A]

Wait, that's okay. That's insane.

[B]

That's more impressive when you.

[A]

Well, I guess honestly emotions is a universal language, especially when you're filmmaking. I think you know when something important is happening or something sad or not sad, but like someone's crying from emotions or laughing. So I love that even without knowing English that well, then you were able to. I guess my follow up question would be how did you edit it? Because when you watch that video, I mean all your videos, but when you watch that video, there's like a through line. I feel like, of. Of hearing the words and I feel like you guys are really good at connecting. There's. There's another video that we were watching earlier this morning that's not Kennedy and Brody's and I can't remember the couple's name was, but her veil was falling off or like being dragged. And you made like a whole. A whole moment from that. So I don't know what the question. I don't know where I was going with this.

[C]

Tell me. You're the best.

[B]

You're the best.

[A]

You connect moments very well, I guess. Here, I'll formulate this into a question. I don't know if this is in the order of our notes, but I'm gonna say it. When you kind of structure a narrative or a storyline within your videos, do you go into a wedding day or a wedding weekend kind of having an idea of what the story will be, or do you just experience the whole wedding weekend and then structure the narrative in the video from what happened?

[C]

It's unpredictable. So we can't say we're going to do this waiting video this way. It's impossible. Because even having met with the couple, like having calls with them and knowing they are by their Instagram, sending them questionnaires and all these things, then it might turn upside down because they are stressful or opposite around, so they. They might change a lot. And sometimes we can discover a new person over there in a good way. Mostly.

[B]

I love it. It's so real.

[C]

I love it.

[B]

It's so true.

[C]

It is so true.

[A]

So emotions are heightened on a wedding.

[C]

Day, say 99 of it. So.

[B]

Yes, yes.

[D]

But sometimes, sometimes when we know the plan of the wedding. For example, the wedding in Mexico, it was four days with a lot of activities. And of course we were prepared for something, I don't know, fast, emotional.

[C]

While we driving, while driving this wedding.

[D]

From airport to the venue, we were.

[C]

Listening to the music, like some kind of new music, and one track popped out and we both decided that it's gonna be this. For this wedding.

[A]

Oh, so you knew the song.

[C]

You knew the song before. I don't know how it works, but sometimes, yes. It was so mutual and at the same time. And after that, it's not a country music, but it's. It has some. Some things that remind us country music. And it turned out eventually that the groom loves country music. He's like obsessed with country music. And we were like, wow, it's gonna be this.

[D]

Yeah, sometimes it happens.

[C]

Yeah. I hope they love it because we. We sent this video like 10 minutes before our We've got response here.

[A]

You're just waiting.

[B]

Oh, I love it. Okay, so you guys, even though you can't obviously, you know, like you said, there's so much unknown. Yeah, Unknown. Unpredictability. Things that change and moments that happen that you can't ever foresee on a wedding day. But you guys, it sounds like still obviously take a lot of time and preparation of. What's the word? Trying to anticipate as best as you can the vibe or the feeling. Yes. Cause I feel like, correct me if I'm wrong, but to be able to pick a song ahead and kind of know that that is going to match the vibe that you're about to film for the next four days tells me you guys have done enough research and preparation and anticipation for that wedding to know that whatever story you tell the music will almost certainly flow with it. Is that kind of accurate?

[C]

It was special wedding for us because Vera has been dreaming of working with this planner since we lived in Siberia like 10 years ago. She was a florist and he was a florist. And it's kind of like really we.

[D]

Were fully booked but we decided to work with him.

[C]

Yeah. It was like magical moment when he reached out us and I was about to cancel the call because we were fully booked and via was like, no, no.

[A]

No, take the call.

[C]

Yeah. And we squeezed them in and. Yeah, yeah. So we, we were anticipating this waiting. Yeah.

[D]

We're not so prepared.

[C]

Yeah. But sometimes, sometimes, you know, so we send these questionnaires to the couple and we, we. Let's get it. We read it. We read them last minute before the wedding.

[B]

That's so relatable.

[A]

Every wedding vendor relates to that.

[C]

We had this common wedding last year and we.

[D]

The one.

[C]

Yeah. The only wedding on Common Lake. And we, you know, the coma weddings, they are pretentious, you know, huge and blah blah with hoity toity. True. Yes. And we, we didn't, we didn't expect something like something that can attract us, you know, for this filming. But we read the, we explored the questionnaire and we asked the couple for the. For their favorite music and the bride. And we just turned the. The bride's playlist and we were shocked because the music was electronic hip hop at something. I don't know what to call it, but it was hip hop or something. You know, it was so unexpected for waiting on Common Lake. And we were. Ah, this is why they called us. Okay, let's work on it. You know. And then we found an Italian. An Italian rap or hip hop. Again, I don't, I don't.

[D]

Yeah.

[C]

And we are not good. So it was in Italian and it was quite unexpected for the wedding video and it turned out to be like really good and waiting video about her and him. So something special. So sometimes it works, sometimes we.

[D]

Sometimes even better. Not to be prepared.

[C]

Oh yeah.

[D]

To be surprised, excited. Something like this. Yeah.

[C]

Like last year we shot the wedding in the center of the pair of Paris in Opera Garnier. And we, we didn't, we just, we didn't do something. We just, we knew that it is gonna be Opera. It's huge. But we didn't explore, you know, we, we put it away and then when.

[D]

We met with photographers, they said we will be in Opera running to see what, what angles like these. How many people will be with you?

[C]

Yeah, we have four. Only two of us, 300 hoity toity guests. And us with our small cameras running around, you know. Yes.

[B]

You gotta work out that day.

[C]

Yeah, yeah. But the bride was completely our client. You know, she was so simple and funny. You know, she didn't take this huge wedding serious. She was, she just had fun.

[A]

Well, that, that is I think a question on our list of as you've grown your business, what would you describe as your ideal client or who you would ideally love to work with? Like what descriptors of that kind of person are you looking for when an inquiry comes in? And has that changed over the years?

[C]

It was easier when we worked in Russia because we know like our mentality and we are Russians, our clients are Russians. And it was easy to understand who are our clients and who is our client. And we describe them as people who don't take.

[D]

I should say.

[C]

Yeah, sure.

[D]

People who pay for this wedding themselves. First of all, it means a lot, for example, in Russia. Yeah, yeah.

[C]

In some way. Yeah. I don't know why, by the way.

[D]

Because if, if in Russia, parents will pay for the wedding, you should create video for the parents.

[C]

So the parents are flying.

[D]

Yeah, yeah.

[C]

And.

[D]

But here. No, no, it doesn't work like this.

[C]

Yeah, yeah, yeah. So they, they, they don't take their wedding serious. They just won the party going on, meeting their relatives, friends and having fun. It was our client. And when we moved to Spain we were scared of, of this. Yeah. Because we, we didn't put see such videos. So we, we thought that our client is in. Is on like Como again. Yeah, yeah. And we even tried to go more classic, you know, and, but good for us, we didn't because we can't do that. We are terrible at it.

[A]

So I think that's what makes you guys stand out. It, you can tell even just hearing you say people that don't take their wedding too seriously, that love to have fun. I think that Is so reflected in your work. In the work and in the way that you edit, in the music that you choose. It's not that it's not classy.

[C]

It is.

[A]

It's like what you're filming is classy, but it's like fun classy.

[C]

I don't know, maybe. Yeah. But it turned out that this, this kind of client is everywhere. Because we thought that we started thinking about it and we thought that we, like, the world is global. I mean, we, we have Netflix, we have the same movies. We have. We watch the same movies, we watch the same TV shows, we eat the same food. Almost like, you know, we. Yeah. And every time we ask our couples what they are into it, they. They say that. Traveling, traveling, food.

[D]

Yeah, yeah.

[C]

Lazy, you know, so on the couch. Yeah, all. Some of them might be very active. So it's. It's very close to our lifestyle and not being active about everything. The food, like go. Going to restaurants and everything. So it's simple. Just.

[D]

Yeah, I love that.

[B]

Well, along that vein of, you know, you describing your ideal client and you guys obviously have such a clear idea of who you want to work with. How have you gone about in your career, whether it was, you know, in Russia and the business that you built there or moving to Europe and kind of rebuilding, like you said, have there been any very strategic things that you have done to attract those people over? You know, maybe the people who do take their wedding a bit more seriously and aren't aligned in the other ways that you mentioned.

[D]

What I have example about our stories in Instagram. When we create our account, we were scared, of course, and we shot some classic, beautiful pictures. But nowadays we can do everything what we want. Like in Russia. Yeah, I, I like this.

[C]

We can be more confident now and.

[D]

And our client will understand this, our sense of Pigumaya.

[C]

But to attract this kind of client, we put some. I would say it's many tiny things spread around our websites. For example, on our website, we mentioned that we make sure, if you don't want to pose a lot, if you literally don't take your wedding seriously or something like that, or some phrases. Many of our couples mentioned that when they read this on our Instagram, like, there are no weddings on Netflix. So we are at your service. And this statement works really well. It's some kind of. And we, of course, we are very picky on what to put on portfolio. We've shot lots of weddings these years and. But we show only those where we can show our skills. Like.

[D]

Yeah, but sometimes I think we show a lot of fun. Maybe because it's our way of. Maybe we should be not serious. Classic.

[C]

I don't know. But I don't know, you know? So we worked in New Zealand this year, this February, and there were. So Emma is a bride, and she was so, so funny. I mean, she accepted all our ideas, and our ideas are stupid, you know, so sometimes we ask people to do something. Really. Usually I'm responsible for stupid ideas. And the first thing I do, I approach Vera and ask her whether it good or not, worked or not. And she. She has these boundaries. It's a thin line.

[B]

I love it. Keep each other in line.

[C]

Yeah. And she always say that. Go for it. Oh, no, no, you shouldn't.

[D]

Sometimes he does not.

[C]

But yeah, with Emma in New Zealand, we went so far with our ideas and we played a game where she would. We would offer her that ideas until she refused one, but she never refused. So she did everything.

[A]

That's amazing.

[C]

And it's so inspiring. And it force us, like, go further. We love it. We love working with this kind of people. But sometimes. Sometimes we can go another way. Like people who. Who cherish their privacy, you know, and don't talk a lot. They even refuse the microphones, like, and that's okay as well. We can. We can work with them because it's beautiful. It's gorgeous as well. And we. We love working with different people.

[A]

Yeah. Oh, that's beautiful. I almost want to just reiterate for our listeners almost like a summary of what you said, because it was so good. Yeah. And I feel like it matches a lot of, I think, what we've taught on the show with marketing, when Roma was like, hey, we only share what. Or I think maybe Vera said that too. Both of you said it, but you were like, we only share. We shoot a lot of things and a lot of weddings, but we only share the work that will attract, like, you know, the type of client that we're wanting to attract. And then I also love that you are so specific on your site and Instagram. And Instagram, a term that we almost would. Would call that is to repel and attract. So you're intentionally repelling people that are more hoity toity, as you would say, or like, maybe just like, take their wedding too seriously. And by putting phrases like, you said something about the Netflix line or. Or we don't take our wedding too. Or don't take your wedding too seriously.

[B]

Or posing like, being clear of the service and the experience that you bring and what it's like to work with you.

[A]

I think that directness, I think a lot of, we teach a lot of photographers, but this would apply to any, any service provider, honestly, or wedding vendor. I think a lot of people are afraid to be that specific in fear of not getting enough bookings or turning people away. But I think when you are that specific, you attract because you're speaking directly to the person that you want to book and they're like, wow, that's exactly what I'm looking for.

[C]

Believe me, it was scary when we started because we didn't have lots of inquiries.

[D]

You know, some people from Russia said that we couldn't find any client.

[C]

Yes. Some people didn't believe in us. So they were wrong. Yeah. But and even going, you know, like we can, sometimes we can trigger people by some statements. For example, we again, if I don't mistake it on this statement on our website, like literally we say if you don't stay next to the window and fix your bow tie in your video.

[B]

Yeah.

[C]

Like you know, you and many people recognize this scene from many, many, many same video.

[B]

Yeah.

[C]

Similar video on social media because. And this makes them like feel understandable.

[B]

Yes.

[C]

You know.

[B]

Yes.

[A]

I love that.

[B]

If you are loving what you're hearing on today's episode, then we wanted to share something else you might love. The Heart Shop. It's our digital resource online shop for creative entrepreneurs. The Heart Shop is your one stop shop for all of our online courses, luxury website templates, PDF guides, social media, graphic templates and illustrations.

[A]

If you've been at your wit's end with your website design and you don't know where the heck to create a high quality pricing or welcome guide to give your clients an incredible branded first impression. Ooh, we got you. We created the Heart Shop to serve you with the best tools and resources you need to successfully run your business. Just head to theheartuniversity.comshop and start browsing the goods. That's theheartuniversity.comshop, and we'll see you there. Want to know what both Evie and I use for our skincare? Our absolute favorite non toxic skincare products are without a doubt primarily here.

[B]

Yes. If you've been searching for a natural non toxic skin care company you can actually feel solid about using, knowing that the ingredients won't harm you and are derived from nature, then I'm not joking when I say that you need to try Primally Pure.

[A]

Evvy and I have been using Primally Pure for our skincare for a couple of years now and we are Legit in love. Like, we love that every product has minimal, safe, all natural ingredients that. I'm not joking, smell divine and make our skin look and feel healthy and beautiful.

[B]

Yes. Some of our favorite products that we've used from Primarily Pure are their charcoal deodorant, the cleansing oil, their lavender complexion mist, and their clarity serum. Like every freaking product of theirs, we're not kidding. Knocks it out of the park as far as quality and making our skin feel incredible.

[A]

For 10% off your order, you can use Code Heart and Hustle. That's all caps, no spaces at checkout. Using the link in our show notes, we know that you're gonna love Primarily Pure as much as we do. Again, that's code heartandhustle for 10% off your order today.

[B]

How you guys are clearly so good at your craft and at creating, of course, the best.

[A]

She's like, of course.

[B]

That is the theme of today's conversation. You guys are the best.

[D]

We are the best.

[B]

We'll keep reminding you.

[C]

Oh, my God.

[B]

I can't say it enough, so I'll just keep repeating it. No, People are gonna love you guys. Oh, I love it. Well, clearly you're the best at what you do. And clearly you have done an incredible job of attracting the clients who love the work that you create, the art that you create and want that experience that is a little non traditional and that delivers the Netflix film that you deliver to them at the end. I have a logistical question in that, like you mentioned, I think you said her name was Emma, the New Zealand bride who won the game by not saying no to a single idea from you guys. My question is wedding days can be chaotic and there are timelines and there are events that need to happen, like getting into the dress and the ceremony and certain things. There's a timeline. I'm curious from you guys and your experience, how do you go about having space for such creativity, spontaneity. Yeah. Being outside of the box and creating these films that aren't just standing by a window, fixing your bow tie. You know, it's very. You guys have such unique approaches to the wedding days, and your films reflect that. But I'm very curious how you go about that on a wedding day when things get chaotic or timelines feel tight or does that happen with your clients?

[C]

I think it's because of our experience. So we've been shooting a lot and we divide our tasks very clearly. So, Vera, I am responsible for everything that is obvious, like basic for the future movie, like everything that the couple surrounded by and everything that is visible. And Vera and I go with 24, 70, or 35 millimeters all the time. And Vera is in charge of everything that is hidden more like, between lines. And she goes with 85 millimeters. So this is why we don't. We don't echo each other. Like, we shoot different things. Like, really different things. This is the first and the second.

[D]

We.

[C]

We can take basic things really quickly because we don't shoot needless stuff. Like, we. We know what we need, and we go, like, wide angle, like, middle, close up.

[D]

Maybe it's not good for us and we need to find something, but it's about.

[C]

It's. It's about basics.

[B]

Yeah.

[C]

You know, so it's good for us. No, you're the best. Yes.

[B]

You're the best.

[A]

I love. I love that. That division of knowing that you're getting different things and going into a wedding day. And Roma's like, I will get every, like, normal, typical thing that's happening. And Vera goes and, like, reads between the lines. Yeah. Do you go looking for, like, moments that are about to happen or details, Detail shots? Watching your films, there's so many detail shots that add to the story of the day. I'm curious if that's what you mean. Yeah. Okay.

[C]

That's amazing. And when I'm done with basics, I can go creative. Like, I can do whatever I want, like finding something, new angles or stories again or something. But sometimes, like, we had this wedding last year. It was Chinese wedding in a thousand France. And you can watch the video on our Instagram about the ability that. So the groom's father passed away six months before the wedding. And they mentioned this, like, a lot in the morning at the Chinese tea ceremony. Then he put this pin under the jacket with a picture of the father. And when the ceremony started and the officiant mentioned his father, a small bird flew in the ceremony and took place, like, an empty place. And he immediately said, it might be my dad. You know, Goosebumps, even now. Yeah. And when it happens, you know, so I forget about every, like, everything that.

[D]

Is basically shooting this bird maybe for 10 minutes. And I was standing shooting this ceremony. And I was. Okay.

[C]

She was so frustrated. Why?

[D]

But she's like, I'm making this a.

[A]

Part of the film.

[C]

Yeah. Because. Yeah.

[D]

And after these. These birds start. Stayed for all wedding.

[C]

Yeah.

[B]

Wow.

[D]

Yeah.

[C]

The climax happened when she. When this bird sat, like, flew right on the head of the mother of the groom. Yeah.

[D]

Yeah.

[C]

It was like, so. And of course, we needed those shots of this Bird, like many, many of them to tell this story properly. And so I, I, maybe it's because of experience. Maybe it's because of, I don't know, it's, I think, experience. When you shoot a lot, you know.

[A]

What you need to anticipate a moment before it happens.

[D]

Yeah, yeah. And that's why working with our couples, sometimes it's enough 10 minutes in the couple shoot or hour or maybe 30 minutes to create some stuff when they're open for this, if they want to do something and it's natural for them, but if they're not, I don't know, they don't want to do something special. Of course not.

[C]

And yeah, answering your question, one more thing about why we, we can stand, stand out and go out of the box. It's, I think it's because of Vera, because she never satisfied of our work. I mean, she always questioned whether we go like the same for the last, like three weddings and we go like with our templates or something. And she always forces me and herself to go to find something new. But she, at the same time, she refuses chat. So it's difficult. And also. So this is why we never did like slow mo. We never did whoosh stuff. You know, if you remember this period of videography when everybody did like whoosh things or we didn't use. And we don't use Super 8 cameras and because everybody does.

[B]

Yeah, that's so true.

[C]

Challenging. Being with Vera, we heard.

[A]

Sounds like she pushes you almost together to always create better art than the last time and something fresh. Yeah.

[C]

She'S pain in this. You just can't relax, you know, I can just flow. You know.

[B]

Vera, in case you need to hear this, you're the best and your desire to be better is the best.

[A]

Oh, that's funny.

[B]

Oh, I love it. Okay, I have, I have a, a logistical follow up to my other question, to that question of, you know, how, how do you handle this on a wedding day? It sounds like you guys, you know, really pay attention to the, the key moments, the, the main things you need to be documenting and then create around that. And I'm curious as a photographer, and we have a, you know, a lot of photographer listeners, obviously we have many videographers and others as well. But how does it work for you guys on a wedding day working with or beside a photographer when you guys have such unique creativity and, you know, I'm just curious because I feel like the industry. You're both smiling. The industry standard, I think so often is that photographers kind of lead the directing and different things and videographers kind of tag onto that and. Or shoot around that. But I'm curious because I feel like your art is so creative and so unique. I'm like, you have to be directing. I'll just leave my question just with a dot, dot, dot.

[A]

They're smiling.

[B]

I need your answers.

[C]

No, we are smiling because of recent situation happened with the photograph.

[D]

Nowadays it's become a problem.

[B]

Really?

[C]

Yeah. A little issue. Yeah. Because we meet new photographers who don't know anything about us, you know, and.

[A]

They think you're probably like boring, normal ones.

[C]

And you're like, no. So imagine you imagine you coming at the wedding, like you're following, waiting, and you meet some guys who running around with their cameras and then you go with your classic beautiful things, which we love. And then they ask the couple to do something weird, like really weird, you.

[D]

Know, but you don't want to stick your.

[C]

Yeah. Hiding. Hiding behind bushes. Yeah. Or trees or something. Or like. Like something doing like the planes or something. It's. It looks weird. And some. Some of them feel not good. I think about it and they even. Some of them show this, express it, you know, some in some way, some of them just go away, which is good.

[D]

But we understand that photographers almost think that they're the leader of their wedding, that this is more important than the videography. But nowadays I think it's not like the true.

[C]

We don't understand where it comes from when the photographers consider themselves like the. The first person at the wedding. And you remember, we are the best.

[B]

Yes, you are the best.

[C]

But we don't consider ourselves like the first. We think that the photographer and the videographer have to go together. And it's a good thing. When we used to work with really good photographers here in Spain and so who. And we, we can work together. We can not distract each other. We can share, compliment each other's ideas. Yeah, yeah. Sometimes photographers go like, you have to share the place and push me. This is not. Not good. You know, you feel uncomfortable and I feel like neglected.

[A]

I wonder if it's because you guys are the best for a reason, but you're also unique. And I feel like, at least in America, maybe it's different in Europe or other places, but I think what I've experienced in a majority of my weddings is not that the videographers are bad at all, but I think they're not as unique as the style that you guys do. And so I think they. They typically almost back up and. And let the photographer kind of lead.

[B]

They sh. They shoot what the photographer has set up. The photographer kind of directs.

[A]

But depending on the photographer style, that could be boring visually, you know.

[C]

Yeah.

[D]

We don't interrupt photographer. You have your time. You need these. We will photograph all these stuff. But when we want to create the need, we need five minutes from these.

[C]

Sometimes. Sometimes if we see that the photographer like ask the couple to stand like at this position or something. And after he, when he, when he is done, we ask the couple to go from this position. Like.

[B]

Yeah.

[C]

And this is enough. And we don't ask people to pose a lot.

[B]

Yes.

[C]

Normally we do this. Those like creative, silly stuff out of the wedding. I mean it might be couple shoot before or pool party or a couple shooting before the welcome dinner. But we unlikely we do that at the wedding day because it might be inappropriate because it's beautiful. Yeah, yeah, yeah.

[B]

And sacred. And I love you by that. What did you say?

[A]

Yeah.

[B]

Yeah, I was feel. I was feeling it.

[C]

You can do an edit. No, I love it.

[A]

I love it.

[B]

Well, okay. That makes. I think that's something that, that Lindsay and I are very, very passionate about. And we teach fellow photographers and everyone in the industry, but especially as photographers, we say this to fellow photographers who are working with a filmmaker or a videographer on a wedding day. And we always say, hey, communicate with them the minute. If you can touch base with the videographers ahead of the wedding and introduce yourselves. And you know, here is my heart that I want to work together on the wedding day. We are both there to create beautiful memories for this couple. Let's work together on the wedding day. And if you don't do it ahead, do it on the morning of. And I on a wedding day will consistently check in. Like you said, if there is a certain shot that I know the bride specifically requested, I want this shot, this, you know, whatever. And I get. I capture that. I will turn to the videographers consistently and be like, do you want to do something here? Do you want to step in? Do you need to grab something? Do you want her to move?

[A]

It's like a symbiotic relationship where it's like you're taking turns and you're one person isn't necessarily dominating the directing time because it's like that ultimately, if somebody's doing that hurts the client the most because they're forcing the other vendor not to. To be able to get what.

[B]

Yeah.

[A]

You know, do their job accurately.

[B]

Well, I just know as a photographer too, if I were ever lucky enough to work with the best videographers on a wedding day. I would. You guys have an idea to put a client behind a bush? I am so there. Oh, I am ready.

[A]

I'm gonna get a photo of that.

[B]

Also, Like, I will run with this creativity.

[C]

But I love it. The difference between Russians and Americans, it just came up to my mind while you were talking about it. So Russians would fight before, like, when you touch base about your ideas in the morning or something. Sometimes we can fight about, like, our. About something, you know, and we. We get. We can discuss it a lot in a, like, really hot way. Yeah. And then we get along, you know, because we discussed and we agreed. But with Americans, it's opposite. Around, like, you are very nice. You smile, you like, you. You go with compliments. You mention our outfits and everything, and then you push us, and it's. For us. It was so unexpected. Why?

[B]

That's horrible.

[A]

Just talking, like, down the aisle.

[C]

Absolutely. Yeah.

[B]

So that's amazing. So what I've heard is Americans can be passive aggressive.

[A]

Yeah.

[B]

Like.

[A]

Like, like, hit it. We like to put on a good face, and then we're secretly savage.

[B]

I can't. I can't.

[C]

You said this, not us.

[B]

They're the best. We're savage.

[C]

Yes.

[B]

That's what we're hearing in this conversation.

[C]

Oh, man.

[A]

I have enjoyed this conversation so much. Oh, my gosh. This has been. This is the first interview of our day, and this is the highlight. I'm just like, wow, I have so many questions here.

[B]

I know. That's so funny.

[A]

We're running out of time, and I'm like, ah, which one do I want to ask?

[C]

Sorry, we are too straightforward.

[B]

This is so good.

[A]

You mentioned a little bit earlier that, Roma, you're kind of getting the typical, like, things that will happen 100% on the wedding day. And Vera kind of comes in with the unexpected or the hidden. Is there anything. How did we phrase it? What makes a wedding day visually and emotionally inspiring to you? Like, when you, maybe, Vera, are like, on a wedding day and you're trying to find things that are inspiring or anticipating moments before they happen. Could you give an example of, like, what you're looking for on a wedding day that would be inspiring to you.

[C]

Something really natural and cinematic. It would inspire us a lot because, for example.

[D]

For example, when we came to shoot Amante and Kyle, it was very beautiful venue.

[C]

One month ago. Yeah.

[D]

Yeah. Venue in Tuscany. And we came to the room with the photographers. With photographers. And she was sitting on the floor in the.

[C]

In the sign, in the sun like how to say this in English? Like a narrow sunbeam, like a beam. Thank you. Yeah.

[D]

Sunbeam on the floor with the fluffy dress, with the hair. Stayed here writing a letter to the.

[C]

Groom or father, I don't know, to the father. It was so, so intimate and cinematic and we didn't say a word. We started filming this scene and she didn't notice us. And that was so. It was the very beginning of the brilliant wedding. Because since that moment we, we started feel so, so good. And again, about our clients. We offered her to, to do some couple shoot before in the middle of makeup, I would say. And of course the makeup artist got frustrated of it because she lost her time and everything. But, but our bride was like, I never, I never mind. So I don't care. I want this couple. I'm just going, let's do something. Yeah, let's do something. And we got so much good stuff with them, with this couple.

[D]

Sometimes people inspired us a lot. Yeah, I would say sometimes.

[C]

Always. Yeah. It comes from people. And then we can find something that matches this couple and their personalities. It might be some, might be the music at the wedding day. It might be some, some. It might be place the, the venue, sometimes the bird, for example, or. Yeah, details. The guests. Last month. It was last month. Yeah, last month. The, the wedding happened on Ibiza. They all were from Amsterdam and they were so stylish. Yeah. Where did you get those things? You know, clothes and details and accessories. How it might be possible. So. And immediately grab your camera and go, go with it. Yeah. Yeah.

[A]

That's amazing.

[C]

And maybe.

[D]

Flowers can expire the art because they're simple or not. Something special. Some details here.

[C]

Of course.

[B]

I love it. I have, I have a logistical question. Outside of the artistry, you seem very organized.

[C]

Right.

[B]

I, I, I'm, apparently I'm the probably the least organized of us two. The least logistical. And for some reason, those are my questions today. I, I'm curious. Do you guys always do your wedding experiences and wedding films always include a shoot outside of the wedding day? Because I know that's a big part of how you create is that something that is just standard. You won't just show up on a wedding day and shoot the wedding day. You have to have something before or after to fully tell the story. Or is that an optional add on? Like how does that work for you guys? Within the creativity, but also, you know, the offer to the client.

[C]

We filmed the holiday weddings a lot this year, but we wanted to, we are thinking of going with just to be Booked with multiple days waiting only.

[B]

Yeah.

[A]

Like a wedding weekend.

[C]

Yeah. Yeah. Because we can immerse.

[B]

Yes.

[C]

You know, and we ask for to put us at the same venue.

[D]

We can be more flexible, Grab the camera and go.

[C]

We can fill the room, fill the group of people, know who they are. And for example, we worked in sunbaths two months ago, and we. We kind of felt the White Lotus vibe at this wedding and we. We went outside and grabbed some turtles, grabbed some waves, like lots of those details that can remind White Laura's series. And we put it into the movie and it worked out really well. If we didn't. If we wouldn't live there, stay there at this hotel. We couldn't. Got this stuff. Yes. So I love it.

[A]

That's awesome.

[B]

So good.

[A]

Oh, man.

[B]

Well, you guys are the best.

[A]

Yeah. As we've discussed, in case you needed.

[B]

That reminder, I think it's been about 10 minutes. Yes, yes. We'll. We'll just.

[A]

We're just going to be raving about you over here in America to everyone.

[B]

That I've recommended you to. At least a couple of clients already in. In for us and some European weddings.

[C]

So.

[B]

You guys are incredible.

[C]

Thank you. Yeah.

[B]

Someday hopeful, hopefully we. We will get to work together. And I will not hip check you, bump you in the aisle.

[A]

I promise we will be classy and fun.

[B]

Oh, I love it.

[A]

Thank you guys so much for your time and just your expertise and sharing your art and how you create it with us on our show. I know our listeners and hilarious. Like, just funny. Like, you guys are hysterical. And so I know our listeners got a lot out of this convers.

[D]

So thank you.

[C]

Thank you so much. Thank you. And sorry for our English. Sorry for our best things.

[A]

Your guys's English is like that every time.

[C]

Perfect.

[B]

Every time I go to. To Europe and I shoot in any. Any other country where English is not the primary language, everyone always apologizes for their English.

[A]

And I'm like, I'm sorry for not having another. I don't speak a lick.

[B]

Well, that's not. I can say hello, where is the bathroom Languages. But I mean, the fact that you guys are here having a full, fantastic English conversation and apologizing for it always makes me feel terrible. So you guys are fine.

[C]

Yeah.

[B]

We are grateful that you came here today. Yeah. You guys are the best.

[C]

Sam.