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The Heart & Hustle Podcast
459: Utilizing ChatGPT Into Your Business Strategy with Andi Alleman
01:03:08
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- [00:01]
Evie McLeod
You're listening to the Heart and Hustle podcast. We are your hosts, Evie McLeod and Lindsay Roman. Welcome back to the show friend. We are so honored to have you here today. This conversation is going to be meaty. Grab your pencil, your paper, your laptop, whatever to take notes on today because this is a juicy episode. We got to talk with the incredible Andy of Wee Wee Studios and Wee Wee Girl. If you do not know her. Andy is a former beauty industry executive turned brand expert, consult consultant, speaker, author and educator. Her focus is on scalable strategy, digital trends, authentic marketing and community design. Her dreams have always led back to travel, expansion and personal exploration. Now she has had quite a few entrepreneurial eras. Opening brick and mortar shops, running a money making blog, launching a top rated podcast, authoring several books and building brand partnerships with tech companies like Google and Pinterest. Like I said, she is the founder of we we Studios. She provides business strategy with a deep holistic understanding of the industry, the consumer, the creator ecosystem and the future of marketing and digital. So basically she's a boss and we get to have her here today.
- [01:18]
Lindsay Roman
And we went with her down the rabbit hole of everything. AI, specifically ChatGPT and how to utilize it as a creative business owner specifically in creating content and helping it to what is the word I'm trying to think of regurgitate but not regurgitate brainstorm like content strategy for you as a creative entrepreneur. And I feel like she dived in so deep on ways to train it specifically for your business, ways to create content and like almost use it as like a co CEO if you will. We also talked about the possible just dangers of security or even uploading sensitive information that you don't want to get out and kind of how what her thoughts are on that of just like this is a generally new era of like like the world is quite literally changing in the last year or so with AI it's moving very fast and she gave just such great insight and thoughts on just how we can harness it as business owners to our our greatest capacity and use it as a tool for efficiency and you know, speed so that we can get back to really doing the things that we are most talent and the things that fuel us and give us the most life. So I would say it was I'm still sitting here kind of mind blown. We already recorded with her Spark notes, we're recording this after but it is such a mind blowing conversation. You're going to get a lot out of it especially if you don't currently use AI or chat GPT specifically to its fullest capacity, which I could almost guarantee you if you're listening to this, you probably aren't. She's going to blow your mind.
- [03:00]
Andy
Yes.
- [03:01]
Lindsay Roman
Like absolutely blow your mind. So without further ado, let's shut up and let Andy, the queen, the wizard, take it away.
- [03:09]
Ad Read Voice
If we asked a room full of people this question, we are sure just.
- [03:12]
Evie McLeod
About every hand in the room would.
- [03:13]
Ad Read Voice
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- [03:48]
Andy
Hey.
- [03:48]
Ad Read Voice
Hey.
- [03:49]
Lindsay Roman
I'm Lindsay Roman.
- [03:50]
Evie McLeod
And I'm Evie McLeod. And we are family and legacy focused serial entrepreneurs and the founders of the Heart University, a business education company with a mission to help you thrive in your business and life.
- [04:01]
Ad Read Voice
Welcome to our entrepreneur cocktail hour where business and marketing strategies meet faith, real.
- [04:05]
Lindsay Roman
Talk and raw in life changing conversations.
- [04:07]
Evie McLeod
At the end of the day, we are all in this together, figuring out how to navigate the ups and downs, the messy and the beautiful and everything in between. This is a community where you can come as you are, get inspired and walk away, equipped to build a legacy filled life.
- [04:22]
Ad Read Voice
You're listening to the Heart and Hustle podcast.
- [04:28]
Foreign.
- [04:34]
Andy
Welcome to the Heart and Hustle podcast.
- [04:36]
Evie McLeod
We are so excited to have you here today.
- [04:38]
Andy
Thanks for having me. I'm excited to get to hang out with you too.
- [04:43]
Lindsay Roman
Yay. We're ready for a good girl chat. Yes.
- [04:46]
Evie McLeod
And you are. Lindsay said this before we hit record, but it's the perfect descriptor. You are a wizard at what you do and you have so much wisdom and skill and knowledge and we are just very excited to hear from you today to kind of start us off and maybe for anyone who doesn't know you, can you kind of introduce who you are, what you do to our audience and our listeners?
- [05:07]
Andy
Yeah, for sure. I'm Andy. Obviously you can find me all over the Internet at Wee Wee Girl. Like we like. Yes. And French and we like we are here hanging out, having a girl chat and then girl. So that's where. That's who I am. That's where you'll find all the things going on in my world. I really just like a quick, quick little bit about me I spent a lot of my career working in the corporate beauty space and then fashion after that. And I'm mostly like, I'm such a creative at heart. It's, I just love, I love creativity. I love being creative. Personally. I really love hanging out with creative people. Like creative. It's just my jam and it's always been the world I've been in. And I also like, the other part of me is I really like understanding what the future of the world looks like and then applying that to how we as creatives get to just like do our stuff in the best way possible. So that's like a very brief synopsis. I've done a lot of things and presently I have a strategy house called We We Studio. And our whole goal is to help creative, intuitive, interesting brands become really obsession worthy at what they do. That's really the ethos of the agency. We're quite different than like when you hear about agencies, you sometimes think like, oh, a marketing agency like helps with logos and helps with, helps with colors. And we really don't do that. We're like, okay, how do we just like make you a big deal in your space? And so that's a ton of fun for me. And then I'm also building a beauty brand as if I didn't have my hands on enough because clearly I'm a busy woman. Yeah, yeah. So that's a little bit about what I'm up to.
- [06:59]
Evie McLeod
That's amazing.
- [07:00]
Lindsay Roman
Okay, well you use the phrase a lot online cult like following and building a cult like following. Can you real quick define that for us? Because as we were obviously going to dive into a lot of chat GPT talk and how you utilize that to build, hence the cult like following. But just before we kind of dive into that, what does that mean when you, when you say that?
- [07:20]
Andy
Yeah, so really what I mean is that when you think about cult brands, it's brands that ultimately have incredible magnetic resonance around whatever it is that they create. And most of the time when you have that ability, it doesn't actually really matter what is going on in the depths of the product. Although, hey, we know that stuff's important and you don't retain your audience, your people if your stuff's not good. But the cult like branding or, or creating a cult like following comes from this like deep resonance, a deep magnetic sort of energy around your brand. And the way you ultimately do that is that you get people to see themselves in your messaging. So it's like I also use the words creating an if you know you know, factor about what you do. People love to talk about stuff that like, they feel like they've discovered and that they see themselves deeply in. And that's ultimately how you build something like this. So it's really not about like reaching the masses. It's about creating deep frequency with your people and repeating your language and then like wearing your vision as their vision. And so that's ultimately what it is. It's creating a shared identity amongst the people that are going to be ultimately your most like your raving fans, your perfect people, your loyalists to, to you and whatever it is that you're creating.
- [08:56]
Lindsay Roman
I love that.
- [08:57]
Evie McLeod
I feel like that in especially the creative entrepreneur world, it's very easy to, I think, get a little bit caught up in the service or the product that we provide and to almost forget that we are trying to build connection and relationship beyond even the off, like the product that we have. And that's. It seems like Lindsay and I are big advocates of that and is a big part of why we are big fans of the concept of personal branding for a lot of creatives because it builds it bigger and broader and deeper than just buying simply. Yeah. What you're offering. So I love Andy, basically what you're, what you're saying is this is what creates a deep, rich, rooted brand that you can then build off of. Is that kind of accurate?
- [09:56]
Andy
Yeah, it totally is. And I mean, look, I get it. Like I said, creatives are my people. Literally. Like I'm, I'm married to a musician. Like all my best friends in my life are creative human beings. It's like who I want to spend my time with. And as artists, as entrepreneurs, I get that, like working on marketing is not necessarily the thing we want to spend our time on. And I also don't want to see any, any of us feel down about our brilliance because we think something's not right with us because for some reason people aren't connecting to our work. So yeah. Yes. I think we have to really like, consider this work in order for, in order to give us the space to do more of the stuff we really love. Because once you start building that frequency with people, then you get to go spend more time on the stuff that you love and less time feeling like you're just like doing this spaghetti on the wall trick with like social media and your website and your emails or whatever other ways you're putting yourself out there. Because once you get that part dialed, then you're just, you're like able to move with a lot more A lot more ease, but it is work at the beginning. And so, like, one of the, that we spend a lot of time on in my world is getting that blueprint for your cult brand really down. And it doesn't matter if you're selling a physical product or you're an artist or you have a service business or you have an agency. Doesn't matter. You could be any of those things and you still really need to do that. And so we have like, a quick process where we start by making a vision board about who we want to receive our work. And it's, you know, that also brings some of that manifestation, like really visioning your future into it. But if you can really see the person, let's just pretend I'm, I'm a singer and I'm thinking about putting out my record. I want you to create a vision board of like, who's listening? How are they listening? How are they receiving it? Are they playing it in the car with their girlfriends? Or are they, like, listening while they're cooking dinner by candlelight? Like, what's the vibe like thinking about those things and then thinking about, okay, how do you message in a way that gets someone to say, I really need this or I really love this and I want to, like, share it with my, with my best people? And then thinking about, like, what little touches or little rituals can you put into play around your work? So when people experience it, they then create ritual with it. And then from there you can create that social and all those things that, like, further tell the story. But you've created a world for people to live in with your work.
- [12:36]
Evie McLeod
It's so good.
- [12:37]
Andy
Wow.
- [12:38]
Evie McLeod
I'm like, I feel like when it comes to creating all of that, to understanding, here's who I am, here is the ethos, like you said, of what I want to build around my brand. That's a whole beautiful, powerful, rich conversation. But for the listener who's listening to this, who's like, okay, I think I know what I'm building my brand around, or even the thought of creating consistent content, of showing up. Like, once I found that how in the world, as a busy entrepreneur, as, you know, a, a artist and a creative, that's where my mind goes. I think one of the biggest things that we see in the industry, and I'm sure you see a million times more than, than even us, is that people struggle with the workload of showing up and building that, that community and that cult like, following of, you know, posting consistently, emailing consistently. All of these things. I Think we would love to unpack your expertise and your thoughts specifically. I've heard you talk a lot about ChatGPT in this area. Are you willing to go there with us today and go deep and deep dive into this convers?
- [14:00]
Andy
Yeah. So I think really thinking about this from the top, a part of the challenge is we all think there's some formula that we've got to crack and it's like, well, how many times do I need to post a week or how many newsletters do I need to send? Or is it reels or is it carousels? And so we get like really in our heads about the way we need to create, to do it the right way. And one of the things I love about using AI is specifically chatgpt is what I typically use and what I teach is once you get past that, thinking of having to figure out the formula and instead you start to think about what's going to get that resonance with my people. I don't care if you post once a week, if it's like, or every other week, if it's like really powerful every time you do it and you get that resonance and then you can use the AI tools to really help you map that out in a co creation sort of way. It's not like at this point I really believe that you can just have the AI do it all for you, but there are really great tools. I mean we have a free content creation tool that we've created inside of Chat GPT for our people and I'll make sure you guys have that because it is something that anybody can use to help build out their content plan and then decide, okay, what feels good to me. Do I want to do carousels? Do I want to do reels? Do I want to do face to camera videos? Do I want to do B roll? It's all right. None of it's really none of it's. None of it's the perfect way for, for anyone. It's like what works best for you is the perfect way is what you're actually going to do. So yeah, we can totally get into exactly how you do that using AI.
- [15:49]
Evie McLeod
Perfect segue.
- [15:51]
Lindsay Roman
I am obsessed with this conversation and I almost want to start off by saying like, okay, at the top. How do you approach ChatGPT with your workflow in order to batch content in order to co create if it is a co creation or if you view it even more as like an assistant view? I don't know, just talk to us or talk us through kind of like how you Use it practically.
- [16:16]
Andy
Okay, so the way I would think about it, if you're using Chat GPT and then inevitably someone will ask, well, first is it the paid version or the free version or like how are you working with it? I would say you want to use some level of a paid version. I'm literally using Chat GPT to power two businesses and I use the 20amonth version. So you, I don't think you need more than that. So you've got your, you've got your chatgpt that's smart enough now to have memory of what you are ultimately creating. It can do that now. It can retain memory of what you've worked on before, but let's just pretend you're just getting started. So the way I would use it is I would treat it at the beginning like a creative intern that doesn't know a lot about me yet, but I am going to train it to know a lot about me. And then I would also treat it as like a creative intern, but like meets a brand oracle. Because what it does already have before it knows me in my work is vast knowledge bases of all things brand out there. It just needs to know how to hone it to you. So that's what I would start with, that's how I would treat it. And then I would think about, okay, what's the process that I want to use to create? What do I want it to help me do? So if I want it to help me with like my content batching, my launch funnels, my newsletter, I would then tell it that, that like, okay, you're going to serve, you're, you're going to be my brand strategist and serve in a couple of roles for me. You're going to be my content strategist. We're going to work on content together. And that's going to include you working as a social media support, a copywriter, a launch, a launch creator, a funnel, like a funnel creator, but also an analyst. So I want it to like go back and like tell me what it's thinking I'm doing well and where I need to make some adjustments. I would also then give it my very best previous stuff. So I'd pull content that performed really well. I'd pull my newsletters that got the most opens previously or if I've never done that before, I've never written newsletters before, I would go just pull things that inherently had resonance wherever I've put things out before. And I would tell it that, okay, I would say, all right, I'M training you on my voice, my tone, the things that resonate for my people. I would personally definitely give it my human design because I know it's going to know a lot about me by giving it my human design, maybe my astrology chart, depending on how, how deep I want to go. So I'd give it all of that and then I would start mapping out each component and giving it feedback like I would a creative intern. So let's say I say build me a content plan with the content framework to include a hook. The style of content. I'm going to be doing reels and carousels. I might tell it that I'm going to do reels and carousels. The opening line, what, what, what I how I intend for this to land with people like what I want them to receive from this piece of content, maybe a call to action. And then I would have it map out like a bunch of ideas for me. Then what I would do next is go through and say, okay, out of all these ideas you just mapped for me, I really like number 1, number 4, number 7 and 12. So let's go deeper. On 1, 4, 7, 12, I would get those really, really right. Then I would say okay, now that we've gotten 1, 4, 7 and 12 mapped out, maybe one has needs a script because it's a reel. Maybe four needs carousel slides because it's, it's that I would then just continue to train and give feedback on how I feel. Each of those is, is, is if I feel like it's it's good work or needs some adjustments until we get it so right that now I can make that the template for how I do social going forward. And I would do that with each of those components of the marketing. So my, my social, my newsletter for example, my launch emails for example. So anything I'm going to create my sales pages and then I would have the level of chat GPT where I can have folders for each of those things. You can do that with that 20 version. I'd create project folders, put all of that work we've just done into those folders. So the next time you're going to go create, you're just working out of those folders with a chatgpt, having that knowledge base that you just spent that time co creating with it.
- [20:51]
Evie McLeod
I feel like I'm severely underutilizing.
- [20:53]
Lindsay Roman
I'm like sitting here, I'm like, okay, hold on, I have a small follow up question. Question, of course. And as you're talking I think I have the free version, but I, I, I don't know. So I guess as, as you were talking and you were like, uploading all of these things or like giving it information, are you doing it? Because at least the way that I'm using Chat gbt, maybe incorrectly is like, every time I have a new question for it or, or a new, like, project prompt that I'm trying to do, I open a new chat. And I think it's, I'm pretty sure it's referencing and it remembers from all of them. Yeah, but I guess when you're talking about, like, uploading all these things and like giving it content that's performed well, are you, is this all in one chat? But then, but then you said folders, and I was like, I don't know if I've accessed that level of chat GPT.
- [21:42]
Andy
So the, so what you're doing is fine, absolutely fine. And you could just go back and be like, here's the one. I started working on content, I'm going to go back into that same chat. You could do that, or you could be like, hey, remember when we were talking about content, I want to re, I want you to reference that again. That totally works. However, now, fairly new Chat GPT has a new, a new feature called Projects. And so now you can save, you can, well, let me put it, let me back up. You can put, you can start new chats in certain projects. So, like in my project folders, I have a content strategy folder. I actually have a client and community folder. So if I have certain things that like a client or someone in my community is asking me for, I can save that information into that folder. So the next time, and in future, as I'm training perhaps a VA or someone else to understand how I want to respond, they can go start a new email, for example, in that folder with all the resources that I've previously shared with client and community, for example. So I have, yeah, I have a content folder, client community folder, a podcast folder. Really, what's really cool about my podcast folder is it knows how I like my show notes written. It knows how to do my questions for my podcast. I knows how to write the blog post for my podcast because I just keep all that in that folder. So that will just take your chat gpting to the next level because you're not re, you're not creating from scratch each time. Yeah, I love that.
- [23:28]
Evie McLeod
I know. I believe I got it from you, Andy. I'm like 99 sure you had. And this may have been a while ago, so if this is outdated information, I followed your instructions a while ago, so this might be outdated at this point, but I know that there was something. And I did this within the free version before I had upgraded to like the 20amonth version. But I, you had like a, a very like series of, hey, here's how to train your chat gp. Here's how to go in and customize it to tell it. This is who I am. This is what I do. This is the, the phrasing that I often use. The, the tone that I take to my content. And that's in like the backend, like the settings. Yes, correct. Can you unpack that just a touch too?
- [24:12]
Andy
Totally. So that used to be called custom instructions. Now it's just called customized ChatGPT. So when you go into your settings, you'll see a couple of different things that you can access right now as we record when you go click on like your profile picture. It's, there's, it's, it's the section called Customize ChatGPT. When you click into that, it will ask you questions like what it should call you, what you do, what traits you want it to have, like what, what you, what voice you want it to have, anything else that you want it to know about you and how you like to receive information back from it. So you could, you could tell it anything that you want it to know as, as your support team member. So like you may want to say I'm mostly going to use you as my brand strategist, my assistant. Like, you could tell it whatever you want it to, to know that it should, how it should operate so that when it's doing, it's like robot thinking. It's like, okay, I'm a brand strategist. If I was a brand strategist, what resources do I go access and my like, vast knowledge bank that's going to give you the best information possible. If you don't do that, the other, what it ultimately does is it just acts every time like it's just meeting you for the first time, even with all the ability that it has to hold memory. Now it's assuming that anybody could be showing up to ask it questions or to prompt it today versus it being like, oh, I'm Andy's brand strategist, so I'm going to show up that way today. Wow.
- [26:01]
Ad Read Voice
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- [26:09]
Lindsay Roman
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- [26:09]
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- [26:51]
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- [27:14]
Evie McLeod
Hello, I wanted to interrupt this episode.
- [27:16]
Ad Read Voice
Really quick to remind you that we.
- [27:18]
Evie McLeod
Have an apparel shop with heart filled pieces. See what we did there that we have designed with you in mind.
- [27:26]
Andy
In the shop we've got T shirts.
- [27:28]
Ad Read Voice
Crop tops, sweatshirts, mugs, hats and more. All created with comfy and cute designs.
- [27:33]
Lindsay Roman
That you can rock in your everyday life.
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Ad Read Voice
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- [27:36]
Evie McLeod
Love the show and want to share it with your friends in a cool way. Or if you want to wear something.
- [27:41]
Ad Read Voice
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- [27:47]
Evie McLeod
You were made to be a world changer and that the Lord created you.
- [27:50]
Ad Read Voice
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- [27:53]
Now obvi, this is a podcast and we can't show you how cute as heck these pieces are on the show.
- [27:57]
Lindsay Roman
So run, don't walk to the heart.
- [27:59]
Ad Read Voice
Shop to check out our apparel and more. You can head to www.theheartuniversity.com forward/apparel to grab your favorite pieces today.
- [28:10]
Lindsay Roman
This is not on our notes and maybe this is just a sidebar and I could literally google it, but we're here. Do you what in your opinion is the difference between the paid and the unpaid version? And you even said like that you do $20 a month. Is there higher amounts?
- [28:24]
Ad Read Voice
Yes.
- [28:25]
Lindsay Roman
And I guess what's, what's the range? I guess I'm. I'm coming to this question because I'm.
- [28:30]
Andy
Like, it's pretty good for me and.
- [28:31]
Lindsay Roman
It'S free and I'm like, what magical things is there unlocked if you start paying it?
- [28:36]
Evie McLeod
The reason I'm gonna jump in just share why I upgraded because I could only upload a certain number of like photos or files per day. I think it was like one every.
- [28:46]
Lindsay Roman
It was something like uploading files or like content.
- [28:50]
Evie McLeod
Yeah, like content. Or if I'm like, hey, pull from, you know, this, like, here's my brand like guidelines. I want you when you're creating something to be referencing this and whatever. And I was very limited on my uploads and that's finally what pushed me.
- [29:03]
Lindsay Roman
To realizing I just don't upload.
- [29:05]
Evie McLeod
But Andy probably has a far more thorough answer. I am chatgpt beginner, but that forced me to upgrade.
- [29:11]
Andy
Yeah, that's definitely one of them. I think it's really hard for it to understand how to do its best work if you are not uploading some sort of information. So, like, one of the things I do on the regular is, and I could only do this on the paid version is when I'm going to create. I've been doing a lot of carousels in my social content lately. When I'm going to create a new carousel, I will literally take a screenshot in canva of all of my top performing most recent carousels. When I go to create a new one, I go into that social folder that I mentioned, that content creation folder.
- [29:48]
Lindsay Roman
Upload.
- [29:48]
Andy
These are my last five top performing performing carousels. So it's just a screenshot picture of each of those. It's like super hot tip. Upload those five or whatever it might be and then I'll say analyze these five, tell me what you think got why these got such great performance. It'll tell me like, oh, the hook was really good here or this was really good here. Oh, I really like what you did with like the color story here or this, this slide on each of them really narrated the story well. So it'll tell me and I'll say, great, now that you understand that, here's what I want to talk about next. Create a carousel using my my voice. I. I tell it be Andy coded because now it knows what that means. Be Andy coded in how you create and give me five options for the next carousel based on what you understand that I just shared with you. So you can only do that in the paid version. The other thing, and I think this is one of the biggest things that you get in the paid version is the custom GPTs and the custom GPT could be something either you created or that you're using that some. Some other creator or engineer or someone created. So for me, that's my content GPT and I also share that with my community. They get to use that for free. They can't use that if they don't have the paid version. You just don't have access to the custom GPTs. I also have an internal co CEO GPT that I created just for my business. And so what the way that that works is it is a GPT that I literally go just like click on it inside of my chat GPT and it's been preloaded with all my sales data from the past year, all of my launch debriefs from the last year. So it knows what worked in my business. So that as I'm planning for future, I'm like, with historic data, tell me what I should. What, what's next ultimately. But then I could even do things like upload my email stats for the month and like, it will say, okay, these types of emails performed really, really well for you. And like, historically, when you did these types of emails, look, this is when you had sales spikes last year. So you can do that. But then what we also did in my community is we created a version of that without my sales data in it, but that prompts our community to. On what to put into their chat GPT. But using my framework, we actually made that a product. And so you have to have a. You have to have a paid version to use that product to be able to use my, what we call our co CEO GPT that will tell you all the things you need to upload into it in order to do that work for you. As if it's like your AI co founder.
- [32:26]
Lindsay Roman
Wow.
- [32:27]
Evie McLeod
Yeah, I'm severely underutilizing.
- [32:31]
Lindsay Roman
Well, I'm just realizing I don't even upload photos to it. I'm just verbally, like writing the prompts and I'm like, oh, so there's even a screenshot from Canva. It can read the words?
- [32:42]
Andy
Yes, it can. Yeah.
- [32:43]
Ad Read Voice
Okay.
- [32:44]
Lindsay Roman
Yeah, I feel dumb. Yeah.
- [32:45]
Evie McLeod
Yeah.
- [32:45]
Andy
But you could also upload a PDF or a Word Doc or like whatever you want. And also, y', all, this is still so new. So you're still ahead. You're still way ahead. I just am like a little bit further ahead because I like, you're just.
- [32:59]
Evie McLeod
The wizard, literally the wizard over here.
- [33:03]
Andy
Yeah, I like really geek out about this stuff. So I'm just like a tiny bit ahead of you. But like if you're doing, trust me, I am like going and speaking on this stuff at like big, big brands and companies and they, I, I, literally this week I was in New York teaching a workshop for a group of educators from like a major, major national brand and they're like, wait, we can write our education plans. So you know, like they're figuring it out still too. It's like it's, we're all, we're all ahead. The fact that we're even having this conversation. That's true.
- [33:34]
Evie McLeod
Okay, I, I have just before we go even further into the, the AI conversation into really utilizing ChatGPT to its best, I am curious. I have thought this experience, this, I wrestle with this personally with AI a bit and, and I'm sure a lot of our listeners probably do too. So I just kind of want to almost address the elephant in the room.
- [33:56]
Andy
Sure.
- [33:57]
Evie McLeod
Especially Andy, when you're like talking about upload and there's, I know there's like many hesitations to AI that, that I could address, but this one specifically as you mentioned, like hey, I upload all of this data, all of this information, all of my like sales and backend data and all of that. Do you have any thoughts to the person who feels very concerned for security and or privacy with really leaning in and utilizing AI to its fullest with uploading all sorts of information like that?
- [34:32]
Andy
Yeah, Yes, I would say have that concern. I mean that's, they can tell us, they being the, the technology companies can tell us all day long that our stuff is protected. And I don't know for sure that that's true. You know, I, I am also a skeptic in that regard. And so I am certainly is what I am uploading something that if the general public ever were to get a hold of it, would I be, would this be a problem for me? Yeah. So like what I'm not going to upload is my home address for sure. You know, I don't think that like there's other ways to find that but like I don't really want my home address at some point get published on the Internet. Right. So, so like my, it's funny, my brother in law who he's an actor and we were having this conversation this weekend, he was like, I mean can't, he was like, I really don't like that my home addresses on the Internet and it is because like most of our stuff is on the Internet in some way. So we were talking about like what are the best safeguards to make sure like we can limit that type of stuff as much as possible. And that would be a place that like, well, the more you put it on the Internet in any way, in any sort of way, even when it's just like filling out a form for ordering a product, you know, in some, in some capacity, that stuff can all get, get, get, get gotten in some way. So I think you have to really just think about, like, what am I comfortable with putting into a system like this that might say it's completely protected and who knows what sort of potential is actually out there. And I think that that's the part where we've got to just like, really do what we feel safe with. And you know, the other thing is that the companies that are developing these AIs will tell us that it's not using what we put in for other people's information. So, for example, if I put in an article I'm working on as my, you know, to train it on my voice, will it then access that article to give somebody else that same information? And then all of a sudden, like, it appears as if, like, we have the same, we're like writing the same thing. I mean, supposedly that isn't happening, but who knows? It could, certainly it could, it could happen. And I also think the AI tech companies, these tech companies are moving so fast to beat each other that there's probably some safeguards that get missed. So I would, you know, I'm certainly not like an evangelist that's like, just do it. It's like in your best interest. My, my feeling is like, do what feels comfortable for you. That's going to make your work easier. And I still would be mindful that if you've got proprietary IP that you do not want any other eyes on in any capacity, don't put it, don't put it on there. Just find another way to use it.
- [37:25]
Lindsay Roman
Is there a setting? I thought, I feel like we've talked about this, that there's like a button on the back end of chat GPT.
- [37:30]
Evie McLeod
That you can train.
- [37:31]
Lindsay Roman
Yeah, you can, you, you can turn off the train so that it doesn't use your information for other training.
- [37:38]
Evie McLeod
That's right.
- [37:39]
Andy
Yeah.
- [37:39]
Lindsay Roman
That is so.
- [37:40]
Ad Read Voice
Okay.
- [37:40]
Lindsay Roman
You, but you still, even if you uncheck that, you still would be like cautious to upload anything that you obviously don't want to get out. Just because we don't know.
- [37:49]
Andy
Yes. Because who really knows?
- [37:52]
Ad Read Voice
Right?
- [37:52]
Lindsay Roman
Yeah, I feel like it's also, you mentioned it's moving so fast and it's like, you're right, like We. I feel like I'm barely using it, but, like, I also, like, I probably use it at least once a day. And I'm like, that's probably revolutionary to a lot of the world.
- [38:08]
Evie McLeod
Well, there's a lot of stuff now, I'm sure so many people even, that I will just randomly, I will search it in chat versus Google.
- [38:15]
Lindsay Roman
Yep, same.
- [38:16]
Andy
Yeah, that's a real thing.
- [38:18]
Evie McLeod
Random thing that I'm trying to search like it is. Because, no, it's not even business or strategy.
- [38:23]
Lindsay Roman
Half the time I would use Google like that and Google wouldn't be. Give me the answer that I want. But chat kind of, like, intuitively kind of knows what I'm asking. Especially, like a tech issue. Like, hey, I'm having trouble doing this and this is the answer it's giving me. Why? What is going on?
- [38:39]
Andy
Yeah, yeah, no, that. That's. That's so real. Okay, so the reality now is that Chat GPT, it has surpassed Tick Tock as the number one downloaded app.
- [38:54]
Evie McLeod
Wow.
- [38:55]
Andy
And I think, like, this spring, it was like, approaching 50 million downloads, which is greater than Instagram and TikTok. And, like, the time frame in which it got to that number was significantly faster than any of the social apps got to that number. So not only are the AI companies moving really fast, but adoption is happening.
- [39:22]
Lindsay Roman
Yeah.
- [39:23]
Andy
Really quickly too.
- [39:24]
Evie McLeod
Yep. It's so like, literally a year ago, I would Google stuff. Today I. Not eight, probably eight times out of ten, especially if I'm just trying to get like, hey, like you said, a tech question. I'm like, this isn't loaded working properly for me. What am I doing wrong? Or something.
- [39:44]
Lindsay Roman
It literally will give you a more intuitive answer than you having to go manually search it on Google.
- [39:49]
Evie McLeod
Well, even if you search it on Google, half the time you're going through like, an article or watching a YouTube video, but chat just like, yeah, here you go, right in your lap.
- [39:56]
Andy
It really does. Yeah, that's really true.
- [39:58]
Evie McLeod
I guess the second elephant in the room that I just want to ask because I feel like as we're really digging into this, I could. I could see those of us who do have hesitations or skeptic skepticism around AI feeling like if this isn't addressed, there's like a barrier up for them. Like, I could see myself listening to an episode that I'm like, this is all phenomenal, but how do I actually feel about AI in general? Like, I just. They're not even talking about this, so I kind of want to, like, touch on it first. What would you Say to the other big hesitation that people have not only around security and privacy, but the other one of it is diluting our own creativity and mental effort by leaning so hard on AI. What do you think on that Andy, or your thoughts?
- [40:41]
Andy
I mean, I definitely think that it, I think that there's nuances to that. I'm really interested in this studies that are being done around like our, our. The way our, our brains are working as we're using more AI. I think like anecdotally I would say for the folks that I see using it in the way that I'm teaching it and the way that I'm using it, it's not about replacing your creativity, it's about creating it. It's most of the time presently being used as a productivity and an efficiency tool. So really thinking about like, what are those things you're doing all the time or spending a lot of time on. Like back to. Of the educators that I was doing a workshop for this week who were like, oh, I can like map my class out, like do my class syllabus using this technology. Well, these are creative people who are also teachers. So it's giving them more space to put the creativity into their workshops and into their trainings by having like the syllabus mapped out for them and not having to spend as much time on like okay, what am I going to do for the icebreaker? And like what's the steps for the icebreaker? Okay, then what are we going to do for the quiz at the end? They're just getting to like do more of that stuff. That's really their, their brilliance. And I think that no matter who you are as a creative, if you can use those efficiency and productivity tools and the example I was sharing of my, my co CEO GPT, that stuff I would have previously spent. I am a really analytical person too. So that's stuff I would have spent a lot of time on. Like, okay, let me go through all the emails from that time period. Which ones worked, what was getting clicked on. Okay, understanding that what do I need to create next? What are my people most interested in right now? Now I don't have to spend all the time on those analytics components and it can, it can deliver that information to me so I can then go spend more time in my community and creating things for them, being present with them. So I think it's just the real cheat that's happening is you're like cheating the burnout that you would have had from doing so much manually so you can get back to the things that ultimately are your, are your skill set. Now if you're like writing a novel and you're like chatgpting the whole thing and not actually writing the novel, well, that's a very different conversation. Obviously. My husband and I are having this conversation all the time because he's a musician and a music producer and it is. This is so the wild wild west that, you know, we were talking this morning about some like band that like there's a question of like, is this band AI? Are they not AI? They've already got 300000 downloads on Spotify. Are they real people? They. Not really. Who, who knows? And what, what are the like, what's the take on that? And like, shouldn't Spotify have to disclose if they are not real? Like that's. I think all those things are coming. All those things are coming and we need to be thinking about that. And you didn't ask this question. But I will just add this one more get into it. Which is that I think, I really think humanness, our humanity is going to. As we are experiencing more and more of this, our humanity is going to become even more important. So being very real, and I'm not saying the word authentic, I'm saying like get real real. Like be honest, show your work, show your process. Let people into your humanness in a way that maybe you haven't before and that's going to be more important than ever. Because otherwise we can't distinguish. Like yeah, we can't distinguish. So 100% that wasn't the question. But.
- [44:20]
Lindsay Roman
No, but I love that.
- [44:21]
Evie McLeod
No, I think that's so true. And I think to your point, Andy, of, of like, hey, if you are properly utilizing AI and ChatGPT for your business ideally it should not be that you are turning off your brain. You should actually just simply be engaging it in other areas. And even in, even personally in a lot of the details that you just already gave us of like, do this, utilize it in this way. Upload this, ask it to assess this. I'm like, you're actually using your brain in a different like almost way capacity and seat by saying like, oh, I know to ask it to analyze these, you know, three or five best performing posts to break down why it was best performing and that you're like, you're, you're almost putting yourself, you're using a different aspect of your brain. You're not shutting it off. And I think that's even like when I've talked to, you know, coaching students or different people and mentioned like, hey, you can use ChatGPT for that. I always disclaim it of like, make sure to tweak it, to approve it to, to you know, change that. Especially if it's not like customized the way that yours is. Andy. It's like, do not just be like, hey, write me an Instagram caption and then cop with no information, with no, like training, with no, you know, history of, of uploaded, you know, captions that you've written and you're just pulling from like a standard, you know, generic answer from chat GBT and not using your brain.
- [45:53]
Andy
Yeah.
- [45:54]
Evie McLeod
Then I feel like it's, it becomes very problematic. But if you're utilizing it like you were Andy, in your con, like discussion of your CEO, like GPT, I'm sitting here and I'm like, I literally, that position in your company would be of like if you hired a human to do that position, that analysis that whatever a hundred thousand dollar salary minimum to run those numbers to help you like assess and sit in that seat in your business. So it's, it's like, yes, you are outsourcing this. Granted it is to AI, but you're, it's still like you still have to be engaged in your business and using your brain.
- [46:35]
Lindsay Roman
So I don't know.
- [46:36]
Andy
Absolutely. I think it's important to know that. I mean, AI behavior is weird and so it will sometimes, like, you'll see people talking about how sycophantic it is, which basically is like, it's just trying to please you. So it's like subservient to you. So it'll like tell you things that are not in fact true. So if you're saying like, just write my captions and like write, make my Instagram posts that you think will like, get me the, in front of the right people and it doesn't actually have the training and like the understanding because you haven't given it to it of what you actually want it to do. It's, it's just trying to like, get you to be like, yes, that was good. And then it, it's not like it's not going to do the level of like deep reasoning that it's going to actually get you real, real results if you don't, if you don't really tell it that. And like in the world of ChatGPT, which is owned by OpenAI, they're, they are telling the customer that they're working to program that like, pleasingness out of it.
- [47:44]
Evie McLeod
Thanks goodness.
- [47:46]
Andy
Yeah. Yeah. So then sometimes it'll be more like Contrarian. And it's like, well, no, I don't.
- [47:51]
Evie McLeod
I. Oh well, don't flip over there.
- [47:53]
Andy
Can you not be like that actually? So it is weird. And so you do need to remember that it is ultimately a machine. It is taking massive amounts of data and then thinking about what you specifically are wanting it to deliver as it sorts through that data. And so the better you can prompt it to really give you what you need, the better result you're going to get. And I will tell mine sometimes when I'm working on something, especially if it's something that I need it to have very real stats and, and sighting and resources, I will say do not make anything up, only give me information that you can cite. I need to know what that site sighting is because I don't need, I don't need to be telling any lies. Please.
- [48:38]
Evie McLeod
Yeah, yeah.
- [48:39]
Ad Read Voice
Literally.
- [48:39]
Andy
Yeah.
- [48:41]
Lindsay Roman
I never thought about it being like pleasing to me or like, like it'll tell me something and I'll just be straight up and I'll be like that was trash. Redo it or whatever. And it was like, oh, I'm so sorry madam. Or like not madam but like no, it's like it is.
- [48:55]
Evie McLeod
You trained it to say madam.
- [48:57]
Lindsay Roman
No, I didn't. But it just like it feels like it.
- [48:59]
Evie McLeod
Anytime I like say something like try a bit more, they're like, yes, that's a fantastic idea.
- [49:06]
Lindsay Roman
Kissing my.
- [49:09]
Andy
You to be like like legit smart robot. Not just like, you know, doing what you think I, I think will make me happy robot.
- [49:17]
Lindsay Roman
Yes, exactly. Well, okay. With this conversation of how important your prom and I feel like you've already given us like a good chunk. But is there anything else for the listener that isn't utilizing ChatGPT to its fullest extent or at all that's listening to this that like I'm almost like almost is sitting here maybe in like how I am kind of and just like having a daily query to it that's you know, like, oh hey, I'm doing this launch, write me a sales funnel. Or it's literally like come up with, with dinner plans or you know, like they're just like mildly kind of prompting it. Is there any specific prompts that you could give our listeners that would help it like train it for that individual person better?
- [50:04]
Andy
Yeah. Okay, so what I would do if you have the paid version is I would go get some, some good custom trained. So custom GPTs. Like I mentioned, we have that like content one that's free. I would get some of those and start using those first because then you're just like setting yourself up for success. Like that one that we have. Does it create your content pillars from human design, create your sales pages, write your social hooks. But another thing you could do if you don't have a custom GPT or you just want to start testing is a go to that I would have would be use my blank method, whatever your method is for something and you could do this for anything, right? So in my world it might be like use my culture brand blueprint method and then give me three ideas of things that I can talk about in my newsletter, my blog and social for example. And one, how to that I can maybe like, you know, use as like a teaching tool in my community and map that out for me. So like. But the thing I would start with is use my method so that it's not just like coming up with this like really vague stuff. So like that's something you could do. I mean you could really think about all the ways that you could create efficiencies in your life. One of the first things that I did when I was kind of like early in my chat GPT experience when I was first starting to like share it with people and this one, I shared this on on Instagram and this went like super, super viral because people were like, no, really, like, is this real? So the thing that I did was I uploaded pictures of my calendar so that I could show it what my like normal work week had been like. My normal week like which included everything from like my workout times and like when I had like dates with my husband or like a date with a girlfriend. So I'm a big time blocker. So like all my work was on my calendar, all that stuff. So I put my calendar in it and then my human design chart and I said okay, analyze my human design chart in my calendar and then give me a new best practice calendar to work towards that considers my talents, my gifts, my like all the things that you're seeing in my human design and it like completely like re blocked out. Like, okay, this is the time of day that you're going to be better equipped for this. This is like I. Oh, I also gave it like what, what my goals were that I wanted like more more early morning breakfast hangs with my husband. So I was like, give me like back up my schedule so that I have more time in the morning with my hu. I want to be done on Fridays by like 2 would be great. So like how do I fit all the things and like use my energy properly and it also was like, hey, here's a bunch of things that are on your calendar that you could probably delegate or that are probably not necessary. So it was, that was a really cool process to go through, which is so much deeper than just like a prompt. But it was like a process that like really shifted how I was working. That's amazing.
- [53:06]
Evie McLeod
I love it. I think there's so much to be said in everything that you're teaching Andy, which is like, hey, train and upload information to chat GPT. Because I feel like it is very easy to simply be like, oh, I'm just gonna use the free, you know, the free version and say like, hey, create a 30 day content plan for me. I'm a wedding photographer.
- [53:36]
Andy
Yeah.
- [53:36]
Evie McLeod
And that's all you give it. There is so much more that it sounds like you're unpacking that will give you so much better results by taking.
- [53:48]
Andy
Just that what you just said, you're gonna get the same 30 day content plan that every other wedding photographer just got. So now all of a sudden your stuff is not uniquely you in any way. We actually, we used to have a, I used to sell a playbook called the AI Smart Girls AI Playbook and I actually just took it down recently because, not that it wasn't great, it's literally all prompts. And so for the, the novice AI user it's great to like have those prompts to get started. But I was finding that I'm out here saying like you really just need to be like training your GPT better. And it didn't really have all the steps of like how to do that training. So now I have all those prompts like for my membership group. They still have all of that but like that is the next level is it's like, like yes, you want to be good at prompting. And I think we're going to get to a place where it's like being good at prompting is going to be the same as like being decent at using like an Excel spreadsheet. Like the better you can do that thing, the, you know, more you're going to be able to like just do good work and so it'll, it'll become like that. And so the next level is that is then okay, I'm good at my prompting now, like what's the next step for how I then train the different AIs that I work with?
- [55:00]
Evie McLeod
That's so good.
- [55:01]
Lindsay Roman
Do you know, Andy, if, and I don't know if this is different on the paid or non paid version. If you give it like because you're saying upload stuff and you said Screenshot or like PDFs or anything like that that you upload. But if you like gave it a link, would it read the entire website or the page in that link and.
- [55:19]
Andy
Reference it or it depends. It can, it can. And I also, sometimes if I'm giving it links, like I'll give it my sales pages. If like, let's say I'm working on a sales email, I may say like, here's a sales page, go through the sales page, get all the like high points out and then let's like work on my, let's co create the email next. I will sometimes then just ask it like bullet point back for me, which you're seeing on this webpage to make sure that it is actually in fact able to read. Because the way websites are designed, you know, sometimes things can be coded differently and so there will be things that it, it can read and things that it can't read. So it's also interesting, somebody was asking me this week, they were like, oh well, it can't read Instagram pages or TikTok pages anymore. It used to could and oh, that's annoying.
- [56:06]
Evie McLeod
I just tried that recently and it was like, I cannot read. I was like, dang it.
- [56:10]
Andy
Yeah, I can't do this. Yeah, but it's, what's weird is it says it can't, but if you ask it to give you a roundup of like really like, let's just pretend you're like, I want really great ideas about like unique places to take wedding photos at, you know, in the summertime. Let's just pretend like you're asking that it will go pull Instagram links and give them to you. So which tells me that it's, it's lying to us again, right?
- [56:38]
Ad Read Voice
Yeah.
- [56:38]
Lindsay Roman
This is also, I feel like I've heard this especially because we're wedding photographers and we're in the wedding industry or for anybody that's I guess a service that would be searched upon which I guess is most people, not everyone maybe, but like a lot of people. And, and maybe to that conversation point of like we're naturally going to chat versus Google to search for things. I heard there was a conversation piece just about like, are people like our potential clients to find a service provider going to chat versus Google? And then from the, then the, our perspective it's like, how do you almost become chat GPT searchable? Like, like to show up in results?
- [57:20]
Andy
Yeah, it's an important question because yes, that's happening. And it's like a new approach to SEO, because there's like, this moment where everybody was like, oh, SEO is dead, because now it's AI and not websites. Well, that's like, fully not true, because a certain type of SEO might be dead, but the reality is the AI is also recommending links.
- [57:46]
Lindsay Roman
Yeah, yeah.
- [57:47]
Andy
So you want your links to still be available. So what I would be thinking about if I were a wedding photographer is absolutely. I'm still thinking about my website and making sure my website is SEO'd properly and readable by the robot. So, like, you need to think about, like, if, for example, your website is built in a way where it's image blocks only and all the text is on image blocks, you may want to, like, address that, because the robot probably can read text blocks better than it can image blocks. So if you only have a bunch of pictures on your website, it can't. Doesn't really know what your pictures are all about necessarily. Like, that's probably true. So that'd be something I would be thinking about is how you're making sure that what you do is really clear and copy on your website. And then I would be making sure that on my Instagram page, I'm, like, talking about the type of photographer that I am all over that Instagram page. So I wouldn't just be putting, for example, in my captions. You know, here's Andy and Ben at the beach for their wedding. That wouldn't be enough. You would want to be, like, saying more about what it. What these photos are, what they meant to people. So when someone's searching on chat GPT, like nostalgic, you know, you know, film photographer for beach weddings in California, it can go read that Instagram page and see this is the type of photos that are on their Instagram page. I want to recommend this person.
- [59:14]
Lindsay Roman
Genius.
- [59:15]
Andy
So good.
- [59:16]
Lindsay Roman
We did say she was a wizard at the beginning of this.
- [59:20]
Evie McLeod
Oh, I love it.
- [59:21]
Ad Read Voice
Okay.
- [59:21]
Evie McLeod
I kind of just pulling back, which I kind of feel like we accidentally did on, you know, specifically for wedding photographers. You know, what could you be doing? But kind of even pulling even further back, what would you be saying? Because obviously we've been talking about ChatGPT in the concept of supporting your brand, but especially in creating content for your brand. Andy, in your niche of expertise and your field and what you do in helping businesses and entrepreneurs and people build a cult like following, what would you say is, like, the one thing that you wish every entrepreneur or every brand kind of knew right now or was doing right now online? To help them build that cult, like, following.
- [60:12]
Andy
Yeah. Probably the biggest thing is just think about how someone feels being in your content. So, like, how does this. How does this thing, like, if I'm sharing this one thing and I'm taking myself out of it and someone else is coming in and experiencing it, how do they feel in the experience of that content? And it doesn't matter what type of business you are, there is a feeling people get from interacting with your work and your world. And it's ultimately what helps someone make a decision on whether or not they fit in your world or you fit in theirs. And, like, nobody else is really saying that because they're like, oh, think about, like, your posting schedule, your consistency, your, like, authenticity. Like, yeah, all that stuff.
- [60:57]
Ad Read Voice
Sure.
- [60:57]
Andy
But, like, ultimately, if you can make someone feel like they belong in your world and that you belong in theirs, then you. You can, like, win the game.
- [61:07]
Evie McLeod
Oh, that's so good.
- [61:09]
Lindsay Roman
That was a mic drop moment.
- [61:10]
Andy
Oh, my gosh.
- [61:11]
Lindsay Roman
I could not agree more with that. Andy, you have just been incredible. I don't want to take up all your time, even though I want to.
- [61:17]
Evie McLeod
I feel like we opened a can of worms and then we're like, that's just the beginning. We're out of time.
- [61:23]
Andy
Best of luck. Do with this what you will.
- [61:27]
Lindsay Roman
Okay. You have given all, like, just in this hour. You've given such incredible nuggets of wisdom. So for the listener that has listened to this episode and is like, whoa, hold up. This girl knows her shiz. I need. I need more of Andy. I need more of her magic. I need to follow her. All the things. Where can people find you, learn from you, access your membership, all of the.
- [61:47]
Andy
Goodness that you have going on. So you can find everything@weeweestudio.com o u I w e studio. And like I said, I'm on the Internet at Wee Wee Girl. And then the membership is really great. It's, like, not expensive. We call. It's called out of Office Club because ultimately, like, it's funny, I'm, like, literally sitting here talking about all things robots. But, like, what I really care about is that we all get more out of office time. And, like, that's one of the original reasons why I got so deep into this to begin with to, like, find more space for, like, living our best life out of the office. So, yeah, the club is called out of Office Club. We talk about all of these things, like the AI piece, the cult brand piece, the content piece, how we're spending more time out of office, and it's a really cool crew. So you can find all of that on the studio website@wewestudio.com. just go there and you'll. You'll find all the details.
- [62:41]
Lindsay Roman
I love it.
- [62:42]
Andy
Amazing.
- [62:43]
Evie McLeod
Andy, you are a joy. Thank you so much for all of your wisdom and everything with us today.
- [62:49]
Andy
Such a pleasure to be here. Thanks for having me. And I'm so excited to see how everybody applies all this good stuff.
- [62:56]
Evie McLeod
Yes.