Podcast Summary: The Herd with Colin Cowherd – "3 & Out - Lessons from 2024, Going Cheap for a Head Coach, Netflix Making a Run at Sunday Football"

Release Date: February 20, 2025
Host: John Middlekauff
Platform: iHeartPodcasts and The Volume

Introduction

In the third episode of "The Herd with Colin Cowherd," host John Middlekauff tackles pressing topics shaping the NFL landscape. Focusing on lessons from the 2024 season, the strategic implications of budgeting for head coaches, and Netflix's ambitious foray into Sunday Football broadcasting, John provides a comprehensive analysis aimed at both avid fans and industry insiders.

1. Lessons from the 2024 NFL Season
Timestamp: 02:30

John opens the discussion by reflecting on the pivotal trends from the 2024 NFL season, emphasizing the undervalued explosion of running backs. He underscores a strategic financial principle:

"Fortunes are made in the down markets and they're collected in the up markets." ([02:45])

This insight illuminates how teams capitalized on acquiring high-impact running backs at significantly lower salaries compared to other positions. For instance, while top-tier wide receivers commanded contracts upwards of $30 million, running backs like Saquon Barkley were secured for approximately $13 million annually. This disparity allowed franchises, notably the Philadelphia Eagles, to bolster their rosters without inflating payrolls, thereby optimizing overall team performance.

John highlights that the increased value of running backs stems not only from their on-field contributions—rushing for over 1,500 yards and scoring multiple touchdowns—but also from their cost-effectiveness and lower injury risks relative to wide receivers. This strategic acquisition provided teams with a competitive edge, demonstrating that savvy financial decisions in player contracts can lead to substantial long-term benefits.

2. The Pitfalls of Budgeting for Head Coaches
Timestamp: 15:20

Transitioning to team management, John critiques the trend of underinvesting in head coaching positions. He argues that skimping on coaching salaries often results in mediocre team performance, regardless of player talent.

"When you go cheap with a coach, everyone complains like why do we suck." ([15:35])

Using the Los Angeles Chargers as a case study, John discusses their history of hiring lower-paid coaches like Brandon Staley and Anthony Lynn. He contrasts this with successful franchises like the New Orleans Saints under Sean Payton, whose substantial investment in coaching talent translated into consistent Super Bowl appearances and victories. John posits that quality coaching is indispensable for sustaining team success, as coaches not only strategize game plans but also cultivate team culture and player development.

Moreover, John emphasizes that the NFL's business model heavily relies on winning games, which in turn drives revenue streams such as merchandise sales, ticket sales, and broadcasting rights. Therefore, investing in top-tier coaching is not merely a matter of sports performance but also a crucial financial decision that impacts the franchise's overall profitability and market value.

3. Netflix's Ambitious Move into Sunday Football Broadcasting
Timestamp: 28:10

One of the most intriguing segments of the episode centers on Netflix's strategic initiatives to penetrate the NFL broadcasting domain. John delves into the evolving media landscape, where traditional television networks like Fox, CBS, and NBC face stiff competition from streaming giants aiming to secure live sports rights.

"Netflix is very interested in the Sunday package." ([28:25])

John explores the implications of Netflix potentially acquiring broadcasting rights for Sunday Football games. He theorizes that Netflix's vast global reach and robust financial resources could revolutionize how audiences consume NFL content. By leveraging on-demand streaming capabilities, Netflix may offer more flexible viewing options, comprehensive game analyses, and international accessibility, thereby expanding the NFL's fan base beyond traditional markets.

Furthermore, John discusses how this move aligns with broader trends of media consumption shifting towards digital platforms. He anticipates that Netflix's entry into live sports broadcasting could pressure existing networks to innovate and adapt, potentially leading to enhanced viewer experiences and more competitive broadcasting deals in the future. This shift could also influence the NFL's strategic planning regarding international games and digital engagement strategies.

4. Listener Mailbag: Strategic Team Building and Player Valuation
Timestamp: 42:50

In the interactive mailbag segment, John addresses listeners' questions about optimizing team rosters within budget constraints. Topics include managing cap space with high-value players like T. Higgins, evaluating free agency prospects, and prioritizing positions during drafts.

One listener inquires:

"Given T. Higgins is likely to be tagged by the Bengals, how would you attack the Patriots’ off-season?" ([43:10])

John advises caution, emphasizing the fluidity of player contracts and the importance of gathering comprehensive information before making strategic moves. He underscores the significance of balancing star acquisitions with depth players to maintain a competitive edge without jeopardizing financial stability.

Another listener poses a question regarding the Seattle Seahawks:

"What are your thoughts on the Seahawks' consistent drafting in the middle of the first round and their impact on team performance?" ([45:30])

John responds by highlighting the challenges of finding elite quarterbacks and the necessity of building a cohesive team despite draft position. He suggests that while drafting high-impact players is crucial, the overall team synergy and depth play equally important roles in achieving championship success.

5. Additional Insights and Conclusions
Timestamp: 55:00

Wrapping up the episode, John reiterates the interconnectedness of financial strategy, coaching excellence, and media partnerships in shaping NFL team success. He emphasizes that franchises must adopt a holistic approach, balancing player acquisitions, coaching investments, and leveraging emerging media opportunities to remain competitive and financially viable.

John concludes with a forward-looking perspective, anticipating further shifts in player valuation and media consumption patterns. He encourages teams to remain adaptable, embracing innovative strategies to navigate the evolving dynamics of professional football.

Notable Quotes with Timestamps

• "Fortunes are made in the down markets and they're collected in the up markets." — John Middlekauff ([02:45])

• "When you go cheap with a coach, everyone complains like why do we suck." — John Middlekauff ([15:35])

• "Netflix is very interested in the Sunday package." — John Middlekauff ([28:25])

• "Sometimes with a wide receiver, like, is this the best allocation of assets?" — John Middlekauff ([24:50])

• "You can't compete with a bottom 10 quarterback in the NFL." — John Middlekauff ([18:40])

• "Things that impact directly your business and things that impact it the most, when you cut corners on that, you deserve to lose in any industry." — John Middlekauff ([22:10])

Conclusion

Episode 3 of "The Herd with Colin Cowherd" offers a deep dive into the strategic elements influencing NFL team building and the broader implications of media partnerships in sports broadcasting. John Middlekauff provides insightful analysis supported by real-world examples, empowering listeners with knowledge to understand and anticipate the complexities of professional football dynamics.

Whether it's leveraging undervalued positions, making informed coaching hires, or navigating the shifting media landscape with players like Netflix entering the arena, this episode serves as a valuable resource for anyone invested in the future of the NFL.

Disclaimer: The timestamps provided are approximate and based on the transcript's flow. For precise timings, listeners are encouraged to refer to the episode directly.