Colin Cowherd (3:59)
It's the Herd. Wherever you may be, however you may be listening. Colin, right? Colin Wrong. One hour from now. Thanks for making us part of your day. J. Mac joining I got tell you I saw a headline in the Athletic this morning. I just smiled and laughed. The headline in the Athletic. Three seasons ago, college basketball had no juice, no household names. And now it's better than ever and we have the nil to thank. Here, here. That's what I've been preaching. College sports, it's different now. I think it's better. You may argue it's not, but what it really is, it's different. And I'm watching this tournament. There's like seven freshmen that are. It's college basketball now is such a global Sport because the nil money you can go buy 20 kids, 30 kids from Europe because our economy is so much bigger than Europe. So this sport, I mean, Rick Pitino told us a month ago there's no valor in complaining. Adapt or die. And there's three big winners in the nil transfer portal era. Number one is the Big Ten. There's a lot of money at the Michigan's and Michigan states, and those are big schools with rich graduates. There are six of the final 16 teams. Six of 16 are Big Ten. They've got three straight football national championships and six quarterbacks next year that may go in the first round. Big Ten is rolling. The second big winner is the older coaches. Rick Barnes, Calvin Sampson, Pitino, you know, Tom Izzo. Why? Because it used to be college basketball. You had to pound the pavement. You're going to six AAU tournaments over the course of a day and a half. You're going to high school now. It's administrative. Now you write a check. So Patino and Izzo, you can be in your late 60s or 70s. Lot of great older coaches and elder statesmen. They're big winners here too. It's why Belichick would never have worked in college football 10 years ago. I'm not sure he's going to, but he has a chance to work now in college sports. And the third winner, the players I never bought into the G League. Name one NBA star that comes from the G League. College basketball's got better facilities, better exposure, you know, better coaching, better travel, better development. I mean, I'm watching Michigan, their, their front line looks like an NBA frontline. So I've been preaching this now for several months and years. Is that when ratings are through the roof? This is the most watched college basketball season in a decade when the ratings are up and the revenue is up. My eyes don't lie. You can't tell me the sport's broken. It is different now. You know, players are less loyal, not less passionate. They still love the Spartans, they still love the Wolverines, they still love Alabama, Tennessee, but they're a little less loyal. And that's not a terrible thing. If coaches can skip town, so can players. Players are going to go where they have the best opportunities. And I, you know, everybody told me about the nil. Well, the rich will get richer. I just watched Iowa. This one shocked me. Beat Florida last yesterday. Iowa was middle of the pack in the Big Ten. They beat the defending champions. And I don't know if you remember, but the Indiana Hoosiers, a basketball school, just won the football national championship. So I want to hear about the rich get richer. Indiana could have never won a national championship in football with the old way paying kids through the churches, paying kids at the car lot, putting money in the glove compartment. Indiana couldn't compete. They can now. They just want a natty. And I'm watching, you know, is Iowa a big money school? I mean, there's some rich farmers, but I'm watching Iowa last night. They're beating Florida. That was, to me, forget high point. High point, High points. Well coached. They got good high points. Good. Iowa beat Florida. Wow. So, you know, you got to be careful with all the social media platforms listening to the very loud fringes, the ratings. Fox's ratings for college basketball are up 38% this year. The quality of play is. This is going to be the best draft, the best NBA draft. I don't even, I don't even remember the one where you have 12 guys at the top that can all play immediately in the NBA. Kid from Arkansas, Darius Acuff.