Colin Cowherd (6:48)
The NFL this year literally has a new rule. You no longer have to put every team on television at least once because they realized Carolina's not well run. That's a Carolina problem. Why should I force network, cbs, Fox, ABC to put on bad products? So this idea, and I'll say this, there have been a lot of great individual female athletes globally, but in terms of North America and team sports, men have dominated. And because men have dominated this for so long, they get it. UFC just put Jon Jones and Conor McGregor on every big card. It's not about sharing. We'll pay them a fortune. The rest of the guys will pay what we want to. Major League Baseball, Fox coverage, Moro Tani and Aaron Judge. The NFL. It's funny. Lamar Jackson, Patrick Mahomes, the Philadelphia Eagles. You ever notice who they put on television? Big brands all the time. The minute the Pittsburgh Steelers are uninteresting, boom, gone off. Let's put on the Detroit Lions. Play the hits. But the WNBA, last year, bless their hearts, finally got a star. And they didn't know that. They couldn't figure it out. Well, we don't. We don't want to put too much. Too much Caitlin Clark on. Nope. Every game, every list, every game, every moment, every contest, every All Star game, every single day. All Caitlin Clark. Well, it will offend. Who cares? You didn't make any money in 24 years. You're subsidized by the NBA. Who gives a rep? Who are you offending? Players that don't make revenue. You're subsidized by the NBA. More Caitlin Clark all the time. Always hurting feelings is the reality. ESPN and baseball right now, they've hurt each other's feelings. They'll get over it. If you don't make money, you're not a league. You can't subsidize people forever in sports. So Caitlin Clark changed the financial structure of the league. She's not. Wasn't my word. It was Time magazine's word. They used influential. And now she's not influential. So here's a rule for anybody considering starting a league. And I do think the WNBA got so mocked and criticized they finally figured it out in sports. Don't get caught up in sharing the spotlight because occasionally an athlete will be the spotlight. Don't play nice, play the hits. Caitlin Clark is easily the most influential athlete in a team sport since Michael Jordan. Patrick Mahomes is great. The league was doing fine. Tom Brady retired. The league's doing fine. Far Peyton Manning left fine. They're great. I mean, you could argue Steph Curry is influential because of the way he changed the way basketball is played. Maybe that's the second most influential person. But I mean the only athlete in my lifetime I can think of that compares to Caitlin Clark. And it's not a team sport. It's. Golf is Tiger Woods. I mean, Tiger woods literally got people to a television on Sunday for a decade. It was Sopranos after Tiger woods round. I mean, he changed American viewing habits. So just think about this. Six WNBA teams have already preemptively moved the Caitlin Clark games to bigger venues. Time magazine. You use the word. I didn't. You invalidated your list. You made it inauthentic because you were trying to play nice. Don't play nice, play the hits. Okay, so, you know, I, I mostly because very busy, living a very full life. I, I stay off ax a lot. You know, it's like a conspiracy theory platform now. I kind of stay off it. But apparently I made some news. I got a call yesterday afternoon from somebody very close to the Nico Emaliava family. So he's the quarterback at Tennessee, very good, making a lot of money and decides I'm not going to show up to a spring practice. And the story from Tennessee side was he wants a bunch of money and we're not going to give him a raise. We're already paying him two and a half million. We're not going to four. Now his family is saying that's not it. So, you know, you got People at Tennessee saying it's all about the money. His family say it's not about the money, it's about the fit. I don't know if going to UCLA is better than playing at Tennessee. I think Tennessee's got better players. It makes $150 million a year. It's a huge program. I'm not sure I'd leave Tennessee for UCLA football. But he's a California kid. So I was told in this wild, wild West Nil era, as of yesterday, he's going to ucla. Now his family is saying it's not about the money. Tennessee saying eye roll. Give me a break. So I am surprised by this because I said in Southern California it's understood that UCLA is a basketball school. USC is a football school. They got a lot more money. It's private. You can pay people whatever you want and don't have to report it. And usc, Jen Cohen, the athletic director and Lincoln Roddy, they are highly aggressive with football. They are spending a lot of money on nil. UCLA football, I was told two years ago spent less than Utah and around what Oregon State spends. So I thought it was very probable it would be USC as he transferred. We talked about that a couple of days ago, but I was told yesterday by somebody close to his family it's ucla. Now is it been, is it official yet that we're on day two of a 10 day portal opening? It's not official yet, but I was told Lincoln Riley loves a five star high school football recruit that is in the program now. Hussein Longstreet. He's a very, very, very go to YouTube. Great high school quarterback. Lincoln Riley loves him, doesn't want to send any bad messages or bad vibes that that kid, that freshman will play at least some this year and they want it. They think he's going to be the future of the program. And so UCLA is like, you know, we're going to roll the dice here. But I will say this, and I've said this before, I don't want to hear about how all these young athletes are impoverished and you always have to take the money. I do not think money should drive decisions when you're a great young athlete. I would stay at Duke or Carolina over, go to the G League over $100,000. I mean, I, I'm sorry, you play at duke, you get $30 million of free marketing. The only reason I know who Zion Williamson is, he played a Duke. I'm not watching G League or YouTube videos for high school basketball players. So I don't Know if this is a good move, but, but I am told somebody close to the family that UCLA is the spot. Joel Klatt, who. I think we were both surprised Joel Klatt talked about this on my show a couple of days ago. I could see him back on the West Coast. I would, I would think that he wants to be in the Big Ten, I would think, but I think he could wind up somewhere else. I think UNC is interesting. North Carolina, that's, that's just, just to keep your eye on that. The LA schools make a lot of sense. Now, I have heard that there has been a huge quiet influx of UCLA money. That's all. So I'm not going to be shocked if he winds up at ucla. I am not tied to UCLA boosters and donors. I know a few USC boosters and donors, but if Joel Klatt's hearing it, that validates it for me. So I've heard it to ucla. He's a very talented player. He is absolutely going to be. If he has a good year with UCLA or Tennessee, he's going to be a first round, second round prospect. Long, tall, good arm, just needs to clean it up. But he looks the part, you know, and, and I mean, when I watched him and I watched Jackson dart and I watched both of them, if you told me one of them was going to end up eventually being an NFL star, I would have chosen this kid. Even though his game is not as clean or refined as Jackson dart today. I did think this was interesting. This made me laugh yesterday. So, you know, full disclosure, Urban Meyer's a friend, but everybody is saying, good for Tennessee for taking a stand. Urban Meyer's like, yeah, I've coached in the sec. Forget this stand stuff. As a guy that's been involved almost 40 years in this game, I can't believe this happened. Here's the reality is Tennessee is screwed. They're in a, they got a problem. You lose a potential high draft pick. You, you have the backup quarterback left last year and now you have a redshirt freshman after nine passes and a freshman, you have zero experience. And a portal opens as we speak. They are going to have to go get one. Yeah, I, I kind of get that too. So that's where we are as of now. Time magazine. Stop being nice. Start. Stop worrying about sharing. I mean, again, men dominated team sports in North America. It's not about that. Just, just, man, play the hits, get the stars up front, center, rinse, repeat. Rachel Nichols in studio in an hour from now, in 45 minutes. From now, I'm going to give you If I'm the GM, here's what I do with the top 15 picks. I think the Raiders pick is fascinating. I think the jets pick is fascinating. When you really have to. When I really sat down today with a team and really wrote down what I thought, I'm the general manager. I think there's one shocker. There'll be one shocker. But I would do it if I was gm. Be sure to catch live editions of.