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Fat Joe
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Find out how you can make stars part of your talent strategy at tear the papersealing.org brought to you by opportunity at work in the Ad Council. Welcome to Pretty Private with Ebony, the podcast where silence is broken and stories are set free. I'm Ebony, and every Tuesday I'll be sharing all new anonymous stories that will challenge your perceptions and give you new insight on the people around you. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast network. Tune in on the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows. I'm Dr. Joy Hardin Bradford, host of the Therapy for Black Girls podcast. I know how overwhelming it can feel if flying makes you anxious. In session 418 of the Therapy for Black Girls podcast, Dr. Angela Neal Barnett and I discuss flight anxiety. What is not normal is to allow it to prevent you from doing the thing, things that you want to do, the things that you were meant to do. Listen to Therapy for black Girls on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast. And I'm like, nah, nah, nah, she ain't dancing to it yet. She ain't dancing to it. And he finally threw the drums where I saw her by the speaker, you know, doing this. And I was like, that's it. That's when I knew the whole sound was changing. I said, yo, they got the whole country in the chok. Foreign yo, what up, y'? All? This is your boy Joe Crack. It's your boy Jada Kiss. You know what? This is the Joe and Jada Show. Don't get it fucked up. Let me tell you something. They want you to do good. Kiss. They just don't want you to live next to them. Don't let that go over your heads, ladies and gentlemen. So your friends, they might want you to do good. They don't want you to live next to them. So if they make $100, they want you to make 90. They never want you to make 110. I never gave a fuck. Like, with me, realistically, I guess hip hop was. Was competition. But to me, like, you know, somebody came in the game, Ross or anybody came in the game. I showed them love, like, unconditional. Like, I never really, like, looked at nobody like, oh, they the competition on that level, or nothing like that. If you get a billion dollars, if you get a billion sales, if you get it, I'm happy for you. But with this particular game and this particular time, Alley Oops ain't. Ain't something that it's not. They're not throwing Alley Oops. Favors are not easy to come by. And. And it's not even that. This game is really fucked up. Cause you might do. You might show up every time they call you, and the reciprocation ain't there. I mean, you agree? Yeah. Well, I realized because you get high, and most of the times I ever chilled with you was at a show or something like that, I didn't realize how professional you are. Like, me and you, we race each other every day to see who's the first one here. So you can't but judge a book by its cover. But, yeah, you're correct. You know, unfortunate. I wouldn't say crabs in the barrel, because this is on another level. But it's just. It's a scenario where, you know, you trying to come in the game, and then some guys got their eyes on you, and they just like, yo, these guys is running too fast. Cause you think about the podcast been on for, what, two months? And we done been viral how many times? And we done had so much royalty sit on this couch in the first two months. It's fucking royalty. Nelly, Ashanti, fucking Jermaine Dupree, you know, all the guests we done had already, it's been royalty sitting on this couch. Nobody else come out like that. That's a fact. So it's pretty much to say they hate. Yeah, they hate. But check this out. There's not much they could do because the people see there's no power. Like, people power. My mentor, Junior, Writing Good, taught me that. He said, there's no, Once you got the people with you, there's nothing you could do. Whether they for you, against you. I learned some new shit. You know how Jimmy went on tour after. After doing this show? He's on tour. By the way, I seen that nigga on channel 7 or something the other day. Yo, he's on tour off what we. Yo, I'm not. I'm. Yo, he's on. Like, I. I would think Jimmy's putting out a book or some shit. He's sitting on couches. He never sat on talking about that shit. But I'm saying. I forgot what I was saying. But the point is. Nah, keep it real. All silence. That's that AC smacking me on the back of my neck, killing my man Crack with the. Yo, Rabbit, they got that on chill. They got the jail AC in there. Like the central booking with the. You gotta put the cardboard over the thing because this shit is ROC Nation. Definitely pay the AC bill. Yeah, they like it. Cool. That's another thing. Shout out to Jay Z with the casino. You know, you got Nas going for casino in Brooklyn, and you got Jay Z going for a casino in Times Square. That's fire. You know what I'm saying? SNL Green. I think Times Square need a casino. You know, they worried about the plays. So the only people who are opposed to the casino in Times Square is obviously the people who've been caking for 100 years on the plays. So they hate competition coming. I don't think it's competition. I think you add 5,000 more jobs opportunity, people come to the. You know, if it's Jay Z, it's gonna be some Superfly shit, you know what I'm saying? So New York City, we at the age where we all trying to get a casino. So salute to the legendary legends. You know, I was thinking of JD in the building and all that. And I said we should just go into a whole influence of south hip hop in the 90s. We talking about the rise of Southern hip hop in the 90s. Who are some of the crews that are most influential at this label? What label had the most impact? No Limit Cash Money, Suave House rap a lot. So. So Deaf Slip and Slide the Face. What would you say? I say all of them. Shit, I say all of them, too. But from a historical standpoint, don't kill me, but I believe Suave House and Tony Draper were the first to open that door with Independent. And the thing about south rap, a lot, that was independent. You know, I think about the way Luke had that Shit on tilt in Miami. You know, Uncle Luke, don't ever forget when he. I think that's better. That's before slip and slides. He reached Congress. No, he reached Congress. So, Luke, I made so many contributions to the hip hop game in the South. Now. When Jermaine Dupree was here, I didn't want to argue with him, right, because he was royalty with. But I felt like the south keep it together more than New York. I think New York, when I think New York, they definitely do kind of fell apart was when everybody started getting money and everybody started saying, this is my crew. This is my crew. We getting the most money. We this. Cause, you know, when the time I came out, it was. I would show up at everybody's video. Everybody show up at my video. We all supported each other. I think once the money came in play and ego and pride. You know, they say that pride and ego comes in before every downfall. That's a fact. And so, you know, the south, they started doing records with each other even when I moved down to Miami. Pit bulls in one studio. Wayne's in one studio. Ross is one studio. Scott Storch is in one studio. Khalid's in one studio. And everybody was just walking in each other's sessions, just doing songs with each other. And we missed that in New York, I think the south, we used to have it like, it used to be like that. And then everybody got a couple dollars. Who you think is the most legendary record label in Southern hip hop? You said Suave house, definitely rap a lot. Slip and Slide was doing they thing, but I would say it would have to be no limit in cash money to me. You was on tour with Cash Money? Multiple runs. Yeah, we was on a rough ride of cash money tour. What was that like? It was like the best of both worlds, you know, like up top in New Orleans. And we was bringing that new. He was bringing that East Coast New York flavor, and they was bringing that New Orleans, baby. You heard me. And it was a perfect. It was a perfect match. I mean, they had mad tall buses. They bought the whole family. Grandma, aunts. I ain't sure. Rest in peace. Ms. Gladys might have been there. They was pulling up. They had the whole family. Dogs, babies, grandmas, aunties. They had everybody on one tour. They came crazy, became crazy. Shout out to Birdman. Yeah, they. They did it. Shout out to Birdman. What's up, Birdman? You know Lil Wayne, I'm gonna skip all the way to, like, Carter 3. And Lil Wayne was like the first. Cause, you know he was a South rapper, but the way he was rapping off of these soul beats and he was spitting, but he was spitting with it. You know, me, you, whether we like to admit it, even 50 Cent, whoever, we got a New York flow, man. New York cadence he was, like doing. He was just bouncing all over these beats like I had never heard nobody bounce over them and. And saying some shit, you know, he was bought up. Yeah, that's what he do. He came. Weezy is one of the people that withstand the test of time. Coming in the game as a kid and then turning into a man and fucking creating his own uproar, you know what I'm saying? Starting with the hot boys, doing all that, being the little one. And then he put the whole shit on his back after a while. Bling, bling. Every time he got around a nigga. Blink, blink. Welcome home to BG Juvie, Juvie. All those guys. Master Fresh masterpiece to me. Showed everybody how to get money. He bombarded the game. He was dropping. They had them colorful album covers with the gold on it with the tanks dropping artists, everybody. Silk the shot murdered the rap game like the Carter. And he has something dropping every month. He figured it out. It was like, that was his content at the time. So he was like, anything I throw out there is going to sell. If it sell, I just bring it to the pile. You know, that's almost like how I do my accountant. Whether I'm, you know, making money, doing a podcast or a show or this or that. At the end of the month, I bring it all together and be like, all right, we did well. So that's how he was moving with the music and then why? He had a legendary run where he, Snoop Dogg, was going through his. And he brought him down there. Life preserve, dude. Snoopa. I feel like Snoop is very loyal to him and realized that that was a major time in his life, you know, where he needed help and Master Pete threw him that life preserver. What artist from the south had the most influence on New York hip hop, would you say? I say we listen to the question carefully. What artists from the south had the most influence on New York hip hop? Not even sure. So that means their influence. If you ask HOV and you ask a bunch of rappers, they might just say Scarface. You know, you got it, though. You got it. You better mention them for that. I mean, of course, but I'm just saying, you asking me. It's a toss up between Scarface and Lil Wayne to have the most influence and impact on New York Artists. Now, if you talk about. No, no, no. Those is great name. I think it's more, though. It's Scarface, it's Wheezy, it's Jeezy T. I. Yes. You know, I got a story with T.I. you know what I'm saying? You know, I was signed to Atlantic Records and I sold 2 million records. And they had this poster of me. Shit was like six floors high. When you walk in the lobby, the shit was. The whole shit was me in the orange leather shirt medallion with the. With the. I gotta bring the lion out. I ain't never bring out the lion to this show yet. So I got the lion with the big brick in his mouth. He got the big diamond in his mouth. So they had this in the poster for, I think, like, two, three years. One day I walk into a meeting with Atlantic, and the shit had a poster of TI The Big. And I went upstairs and they start talking to me like, yo, your last album only sold a half a million. This new guy, ti selling 2 million. This. Yo, this shit was the craziest shit in the world. And that's around the time I had to leave Atlantic, where I was like, yo, all right, y' all don't believe in me, I gotta go. Then I went independent, but I mean, that shit was crazy. But I always had love for TI TI's very influential in New York. And Jeezy, you know, what could you say about Jeezy? Jeezy, who started trap music, was it TI or was it Jeezy? Don't get me the lion. I don't know. I mean, TI Came the trap. Yeah, and he had. He had the album Trap music. He got a trap museum in Atlanta. TI has an actual trap museum where you see him sneaking out the refrigerator, goes into another room. They rebuilt a trap. And the most legendary. As years went on, Gucci Mane was very influential. Gucci's that dude, man. You know that he put a lot of. He did a lot for hip hop, he did a lot for Atlanta, you know. But I gotta go back, right? Because I gotta go back. So the question is, who influenced New York now? Who influenced the world and mostly the South? Cause I'm in the south, so I'm mostly in Miami part time. New York for the last 20 something years. So I'm stuck in the studio with a million Miami Heat fans. I mean, like, this shit is crazy. And the way they talk about Andre 3000, I don't think no. New Yorker, one of the kings. Yeah, but I don't think no New York. Three stacks? You kidding me? I know, but do they understand what three stacks means to the South? They better. Big boy too outkast as a group and as individuals. They. Them dudes, they know if you don't. You should listen to something else. Smooth jazz. I'll never forget. I was in Walt Disney one day. I was taking my daughter and randomly three shacks just walked by. She had the. What's this shit? Like the oshkosh suit? Oh, he had to jump on. You had his. Now that everybody rocketed. But he had the rolled up with this. I was like, yo, did I just run into three stacks? Walking by himself and walk distant. Yo, the man was walking by himself at Walt Disney with his rolled up. I was like, yo, that's three stacks. You might. You liable to see three stacks anywhere. Walk in the middle of Brooklyn. Now, it's demographics that's very hot right now. Texas, Houston. I mean Texas as a whole. New Orleans. Very hot. Now I look at Texas by itself. Texas platinum in Texas alone. No, no, I've been in Texas with I literally where the tour bus had to hide under the fucking. The overpass because it was tornadoes. Like, you could go through Texas for what, 10 hour drive or something? The whole Texas is the biggest shit. And so you have artists. Corpus Christi with Selena's from My man Baby Bash and Frankie J. Like, I know guys who made a whole life savings. Slim Dog in Texas, Bun B, ugk, Pimp C. Trade the truth. Trade the truth. It could go. Paul Wall. You got Johnny Dang, man. Isn't he. He made a hell of a lot of money. No, this guy got baguetted teeth right now. Like, he went to every level. That's like the TV we used to watch video Music Box with. He went from the regular shits to now he got the black screens. His shits is damn near ice veneers. Nah, I'm telling his shit there. He done took it to another like. And I. I see Johnny Dang everywhere. He be dumb icy. He always smell it. He always got the same. What a great guy. What a great guy. But Texas, that's their own area. Like, yeah, it's the south, but to me it's like their own area. You got Woodley, Buckshot, Bushwick Bell. You got Scarface. You got like. I think you can make a living in Texas alone. Like, if you pop and pop and popping in Texas. Who they got now, my man? Because I'm the biggest, the hardest. The dartest. They get the biggest, the hardest. Yo. Big extra Plug. That's a record I wish I made. You know what I'm saying? So you saw when you talking about New Orleans, Rob 49, what the hell? He going crazy? You know, I listened to what the Helly the other day and I compared it to Black Rob's Woe. And yeah, because listen, let me explain something to you. The beat was both infectious and you gonna like whoa if you listen to what the Helly. What the helly, man. What the helly? What the Helly is his own version of Whoa. 2025. I'm with what the hell? Crazy. This shit's everywhere. You better be. Yeah, but the beat is like hypnotic. Like that beat right there. That's that. What the hell are you first seeing you think is a tick tock thing? And this or when you lock it in the club, that shit is slapping. Is she slapping in the club? What would you do if one bad decision forced you to choose between a maximum security prison or the most brutal boot camp designed to be hell on Earth? Unfortunately for Mark Lombardo, this was the choice he faced. He said, you are a number, a New York state number, and we own you. Shock incarceration, also known as boot camps, are short term, highly regimented correctional programs that mimic military basic training. These programs aim to provide a shock of prison life, emphasizing strict discipline, physical training, hard labor, and rehabilitation programs. Mark had one chance to complete this program and had no idea of the hell awaiting him. The next season. Six months. The first night was overwhelming, and you don't know who's next to you, and we didn't know what to expect in the morning. Nobody tells you anything. Listen to shock incarceration on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The summer of 1993 was one of the best of my life. I'm journalist Jeff Perlman, and this is Rick Jervis. We were interns at the Nashville Tennessean. But the most unforgettable part, our roommate, Reggie Payne from Oakland, sports editor and aspiring rapper, and his stage name, Sexy Sweat. In 2020, I had a simple idea. Let's find Reggie. We searched everywhere, but Reggie was gone. In February 2020, Reggie was having a diabetic episode. His mom called 911. Police cuffed him face down. He slipped into a coma and died. I'm like, thanking you, but then I see my son's not moving. No headlines, no outrage, just silence. So we started digging and uncovered city officials bent on protecting their own. Listen to finding Sexy Sweat on the iHeartRadio app. Apple Podcasts or wherever you get your podcasts. A foot washed up, a shoe with some bones in it. They had no idea who it was. Most everything was burned up pretty good from the that not a whole lot was salvageable. These are the coldest of cold cases. But everything is about to change. Every case that is a cold case that has DNA right now in a backlog will be identified in our lifetime. A small lab in Texas is cracking the code on DNA using new scientific tools. They're finding clues in evidence so tiny you might just miss it. He never said thought he was going to get caught. And I just looked at my computer screen, I was just like, ah, gotcha. On America's Crime Lab, we'll learn about victims and survivors. And you'll meet the team behind the scenes at othram, the Houston lab that takes on the most hopeless cases to finally solve the unsolvable. Listen to America's Crime Lab on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. Check out behind the Flow, a podcast documentary series following the launch of San Diego Football Club. We go behind the scenes and explore the stories of those involved. San Diego coming to MLS is going to be a game changer because this region has been hungry for a men's professional soccer team. We need veteran players and we need young players. Like you're building a team from scratch and. And so the succession plan of long term success needs to be defined. We need to embrace this community. When I was 13, my uncle took me to a qualifier and we watched Paraguay against Chile pouring rain. Just watching the fans jumping up and down, I think that was definitely a watershed moment for me. Not only was that going to be my game, but it was going to be my life. Listen to San Diego FC behind the flow now on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. What about Memphis? That's where my dad is from. How you feel about Memphis? Goddamn. That's where your dad is from? Memphis. He moved up here from Memphis. Yeah, that's where he met my mom's at. That's how they had me. You want to know what's crazy about Memphis? We'll get into Memphis. But you know Fat Joe gotta always tell a story, right? Let me hear you in Memphis. So I'm hosting this tour for Bud Light. It is every city they got an NBA team and the star, right? So every. So I'm in Memphis. I think it was Rudy Gay or somebody or Zach Randolph when he was Rudy or Z But Randolph was in there. So I'm at a party and damn, what's my man? A bay Bay. The DJ. Ay baby, he's DJing. And there's one. The place wasn't so crowded, but there's one chubby sized young lady who's by the speaker and she keep moving like, you know she keep moving and for some reason I'm staring at her the whole night. Cause she by herself, but she just moving. Every record they throwing, they have some shit God googly buggily, she's oogly boogly got googly ugly. Now they ask some like that googly moogly yo google that, google that. Because he think he about the cat. The Bronx don't. They are young. Cause they gonna say cat googly. They had some called God dangly ugly boogly got diggity ugly is ugly boogly. What I'm trying to tell you is I heard all type of. I never heard in my life. But I'm watching this girl the whole time. It just so happens I go back to Miami and I told that story on here before. How my man Stan told me he went to the strip club and they was throwing money in the air. So that's when I came up with Make It Rain. But the way I work with Scott Storch is you book studio with him and he could play whatever you hear. So if you hear some shit in your head and you tell them you can make it come to life, you know, play it. But the crazy part was the drums. And the whole time he's putting drums on it, he's like, yo, you New York, you Fat Joe, you digging in the crates like I can't make you no Dirty south drums. And I'm like, yo, bro, I just went to 15 states and everybody was playing Dirty south records. And then one time, I think Jay Z had the rock boys in the building. Tonight to us was the biggest shit in the world. And at the end of the night, homeboy was like, yo, I'm gonna throw on the throwback. And he threw on the Jay Z that was popping then. That's when I knew the whole sound was changing. I said, yo, they got the whole country in the chokehold. Cause I had just went through the whole country. In any case, I'm in there with Scott Sword. Mayhem had an argument because he was like, yo, I can't give you Dirty south drums. I said, yo, you gotta give me Dirty south drums. Cause that's the shit. So he's producing it. And the whole time I'M looking at the heavy set girl dancing by the. By the speaker, and I'm like, nah, nah, nah. She ain't dancing to it yet. She ain't dancing to it. He finally threw the drums where I saw her by the speaker, you know, doing that shit. And I was like, that's it. She's dancing to this. And so that's how we came up with Make It Rain up in Memphis. And so Memphis got what? Yo Gotti Recipes. Dolph. Dolph, Glorilla, Glow Youngster. Money Bag. Money Bag. Yo, and then they, they, they all. Who's the guy down with Young? Dolph. They just signed. Is it Key Glock? Key Glock, you know. So right now it's safe to say Memphis got it. You think so? In the South. They doing it in the regional. Doing it. No, they doing more than that. They doing more because more than they numbers. They, they, they. They causing a lot of fucking problems out here. Oh, for sure. But they, they, they, you know, since Future, right? So what I was trying to tell my nephews, Nori's kids, I was like, yo, you know, they was Noah. No one was telling me that the young thug invented trap and all. They. They confused. They young. They young, right? So I'm trying to tell them, yo, what about TI the album, Trap music? So I'm trying to tell them that. That that whole wave, you know, Future pretty much created that whole wave to me, like, with the sing rap, like, you know, all that shit, you know, he had that shit lit, and he still got it lit, you know, So I feel like he's on Pluto. He's on a whole nother. Yeah, he's on Pluto. He don't really. He really misses when he. When he's in. When he's. When he's cooking, he's cooking with fish grease. Oh, no, he's. He's definitely. He's like a Jadakiss, you know. Never had a whack verse. This guy, he got nuclear missile songs. Yeah, for sure. I remember when he catch wildfire and they stay on fire if it. It says. I remember when he gave water. He gave. What's his name? He gave Khaled a boy and Khaled gave it to Ace Hood. The. I woke up in my Ferrari. You remember how that shit used to knock in that fucking club? You gave Khaled a few. No, no, he gave him all that shit. I got the keys, Keys, keys. I got the keys. You know, we talking Southern hip hop. We gotta take it to Miami. 305 bet that up the list is crazy down there. You first. I was. You gotta start off with two Live Crew. Uncle Luke and the boys. We got JT Money. JT Money. You know there was a crew, James, you would know this crew. I think it was called Society. They had this one record. I was addicted to this record back underground. Real hip hop. Then you got Trick Daddy Dollars. Trick Daddy, you know that. That's my man. Trick Daddy wouldn't stop going platinum and he wouldn't want to leave Miami. Got a lot, but I'm signing on Atlantic Records. You got, I don't know, like, Trick Daddy's a super duper hit maker and a chef for real. Trick Daddy, my pot, no, he cooks for real. I done ate a little crunk fritters that he made out there in front of the parking bees. The biggest projects out there in. In Miami. Gotta go Trina. Trina is like one of the leaders of all the. All the girls in. In hip hop. Gotta go trina, you know. 305. Yeah, 305. And then they gave like it was not really, but it is the birth of Rick Ross, Ricky Rozay, Ricky Rose. I don't think I ever been in a club where I had that effect of hustling, hustling, hustling, hustling. Like people banging on the walls. The DJ would play it 20 times in a row. Hustling, hustling, hustling, hustling. Pitbull, Flow Rider. Flow Rider. Flow Rider broke Michael Jackson's record 10 years ago. Flo Rider broke everything there is to break any court of main lawsuit. They did him greasy one of them companies and he caught one too. Yo, shout out to nephew, the whole crew out there. Then we could go on with ball greasy. Everybody else who contributions to the game, we gotta say Kodak Black. If we going, you better say he's not Miami. He up and he up Kodak Black. He's is Florida. The whole Florida. You go to Tallahassee, you go to T Pain. T Pain's contributions to hip hop music go unnoticed in a major, major. All I do is win, win, win, no matter what. Payne is one of them special chosen people in our culture. He will live on forever these times. He has songs that will be played. Our kids, kids, kids, kids. Kids who hear T Pain. Trust me, you already know. If we left anybody out, we sorry. And speaking of that, I never seen nobody had a club on till. I'm talking about from a Miami perspective, like Jeezy, man Jeezy. He had dudes running up he got the trap song Bible. All you gotta do is hit play. I'm your favorite rapper. Favorite rapper. I'm a favorite Trapper's favorite trapper. He was going Snowman. He got the Bible playlist for trapping and hustling. Yo, shout out to E.F. rivera. You know E.F. rivera, my man I.F.A. shoot the videos. He made the Snowman. Def Jam paid him to make the. Make A logo. And he made the Snowman logo for Jeezy Crazy out there. Shout out to Ethan Eth did that. That's crazy. Yeah, yeah. He created that T shirt. You know what I'm saying? Like, my man right here, T Mark. Yo, T Moss. Shout out. You been giving us fire every day. And we love to see. He come with gifts. He come with legendary shit. T Box, you know, I wore your hat in Yankee Stadium. And you know how this shit go. It's like whether you. You hit it out the park or you don't, as long as they talking, you know what I'm saying? Like, I realized in this game of 2025, social media and all, that if you're winning or you're not, if they talking, you're doing great. Yeah. So they was fucking me up. Cause I had the delay on the mic. Meanwhile, your cap is in every fucking interview. They keep showing and showing, showing and showing and showing. I had your shit in the top for something legendary. And so when I did that Yankee Stadium at the World Series, I threw that hat on. Look at Jada Jada like, yo, I'm rocking his shit all the time. But he got the Yonkers Yonker. This. My man made this water Gwitty. You ever climbed on the top of the Yonkers water shit tower? Hell, hell no. I gotta be on the ground. I ain't know how you feel about flying. That's how I feel about being in the air. In the heights. Yeah, on up, on. Shit. I don't want to. You know, my building had a water tower in forest project. So it had a water tower and we used to play hooky in there. Your kids, if you from forest, don't do what I've said. But, you know, we used to skip school in there and it was like a water tower. But you go up that ladder and then they had like a little. The. The round part in the top was like, you could chill in there. And we go up to the roof. I mean, we chilling there from fucking nine in the morning to three afternoon and act like we came home for school. So in your neighborhood, y' all used to ride on top of the elevators. Yeah, we did all of that. We was in the projects. We would ride on top of the elevators. Stick the shit, you know, you could stick them. Yo, what happened in Whitney Young 354358? We used to ride on top of the buildings. But where I lived at on Walburn and Ravine, they had the Gates of Hell. That was an old, like factory that we used to play in that you could die anytime you go. It was missing shit was. You gotta go up, but the stairs is loose and missing any. Look God know. God think nobody never fell in that shit, but that we was doing some fucking stupid ass shit. Yeah, we had one called Dead Man's Hill. So Dead Man's Hill was like, yo, I mean, if you did it, you might have saved 20 minutes, right? So you go from my block to 3rd Avenue, where you go chopping. They had some shit. Dead Man's Hill, where they had a wire and it was just like a little. A little. If you fell, you died. It's a little bit of space. You could do it. But the wire, if you ain't get scared. I mean, people were doing that shit. Grown men, women were taking dead men's. If you didn't take that, you had to walk around maybe 10, 15 blocks like it was some long shit. You did that in like two minutes. You already halfway done. Oh, more than that. You already like that price positioning where you want to get. But that, man, hell, that shit was crazy, B. Like, we had no business doing that shit. Just dumb hood shit. They over here. This is not me, y'. All. This is the producers. I ain't even going to blow them up in case you bump into them in the supermarket. They saying, is it me or are the ladies slowing up? It was a good two years where the ladies had it in the smash. I don't fucking think the ladies is slowing up at all. Glow is glowing. Nikki could never. She hit shit out the park. Megan's a megastar. You talk about Cardi every day. She just dropped a new single. That shit's on fire. They turn into mega. One thing about the females, they get a single or a good album and they turn into mega stars. Sexy Red Parish South. But she's Sexy Red. She bigger than Sexy Red. They take. They turn, the females turn into mega iconic stars. They get out of the lotto. Lotto's mega fucking. You know, these. I. She's not iconic because she's still young, but she's a mega fucking star. Yes, she is. Shout out to latto. I fuck with lotto. But the women, are they slowing down? If they are, they like at a nine, you know what I'm saying? Because I felt like two years ago, the girls was bigger than the guys. They not. The girls is fucking shit up. They killing shit. But they really was fucking it up. Making. A few years ago, they had. It was no oxygen. That was like it was leaving no room. Rappers, get the fuck out the game shit was on. Smash. They was running that for real. But if. If they did fell off, they went to a nine, you know what I'm saying? They didn't fell off. Ice Spice, they got out of the orbit, you know, Ice Spice is out of here. She wasn't allowed. Dunkin Donuts. She's on Donuts. Yeah, but she wasn't allowed. She. No, she's on some commercial on YouTube. She's on all type. She got some shit. Kate Spade with the De Mayo Sisters, they played that commercial. But I. Spice, she wasn't allowed to lose her ass, man. She lost some weight and the people made her get it back. Oh, no, it was off. My nephews was like, yo, we off. Ice Spice this, this, that. I never seen nobody, ladies and gentlemen. I don't got nothing to do with that. She lost her ass. What my nephew saying, they was like, well, she lost a yala. They was like, yo. And then she got it right back, and they jumped on it like that. Just like that. Shout out to Ice Spice, man. Ice Spice from the Bronx, my man. Sauce gardening. I spike she be with them. What's her name? Taylor Swift. Oh, no. She dating the football player. I seen the guy's garden. Yeah, I seen him. I seen McCarbone. You know what I'm saying? The private joint. Oh, no, they doing like that girl. The female is out of here. No, they doing. They doing carbon price. I seen them. I walked in the room. Not everybody gets in that. The room I'm talking about specifically. And they was in that. I was like, okay. Because it took me years and years and years to. To get to the private rooms and the speakeasies and where you might. You bump into Dolan or some like that. They mad young and they right up in there that's telling you what's going on out here. You know, they got that boost, you remember you used to climb the roof and then they give you the boost and you jump up to the roof when you was a kid. Yeah. Step on somebody's shoulder. Yeah, you should step in their hands. The boost. Step in the hands. And they boost you up. And I used to. That's how you learn how to do backflips in the hood. Or they go in between. See what I'm saying, dudes. And they flip you. You know, one thing about the atl, the police been trying to put people way away out there. Like with the Young Thug and the YSL crew and the. What's the other one? The ynm. Melly, he from Florida though, I think. Yeah, Melly. I thought he was from Atlanta. He from Florida. Florida, yeah, he's from Florida. YMN Lucci, one of them. Lucci. YFN Lucci. Melly is Florida. Lucci is a man. Sorry. Melly Viet Lucci, right? Free Melly. They were trying to book everybody out there with them ricos. They would try to book Donald Trump before he went for president. They, they Trump still gotta open Trump. They Trump case. Yo, they use that RICO loose handedly. You know, I watched that whole trial too. And what's your man. I don't know if we should give him a shout out here. Your man who the craziest witness ever created. What's his name? Woody. Oh, Woody. Shout out to Woody, man. Yo, Woody was out of town. They said he got locked. No, if he did, let him out, free Woody, Woody back in. Although Woody, if he back in, they gonna give him 10,000 years. It ain't none of it's some light. If he hopped the train, they giving him 10 street racing. He out, man. He was. Oh, so he out. He got new V. He was racing down that boy Woody Cleveland Avenue. Woody is on that O.J. simpson list. I'm telling you, Woody should not even be in Atlanta. Leave Woody alone. Woody should be living in like Bahamas or some shit. Because when I'm telling you, if they catch him for hopping the train, they gonna throw the book at him. He was straight up. If we gonna listen to him and believe him like I can't read. I don't know shit. I don't this. I don't act like that. Boy, they gonna smoke his boots. I think he was just playing stupid on the stand. I mean, it was very, very, very entertaining. Oh, no, no, he definitely get. Yeah, that's what I'm saying. He knew what he was doing. He was throwing them people off. It's crazy. Nah, it's crazy because the new telly survival is cracked. Nah, you know, Nah, I'm more like Ralph Cramdon, man. The Honeymooners, man. I'm saying Ralph Cram you crammed in. If he had. If Cramped in that bread. Cramton had a lot of bread. Crampton was down in Miami. Oh, you mean Ralph Crandon. And he was on his TV show. Yeah, Ralph Brandon was on his knuckles bus dropping. He was fucked up. And he wasn't in the union. No, no, he was fucked up. But he had my man. At least he has somebody to pick on. What's his man's name? Norton, man. Norton, yo, he was killing. Nor the real Jackie Gleason had bread. The real Jackie Gleason, he was a pool shark. He be in my. He'd be in Miami killing dudes for bread. That was his gambler. He ran Miami. Minnesota Fats. Yeah, Minnesota Fats. He ran everything in Miami. So that's who, you know, I aspire to be, man. You know what I'm saying? Jackie Gleason. Yes, yes. Joyce Randolph, let me tell you with Joyce. Art Cardi. Art Carney. Yeah. Yo, that was the shit, though. Hell yeah. The marathons on New Year's. You don't know about the Honeymooners. What would you do if one bad decision forced you to choose between a maximum security prison or the most brutal boot camp designed to be hell on earth? Unfortunately for Mark Lombardo, this was the choice he faced. He said, you are a number, a New York state number, and we own you. Shock incarceration, also known as boot camps, are short term, highly regimented correctional programs that mimic military basic training. These programs aim to provide a shock, a prison line emphasizing strict discipline, physical training, hard labor, and rehabilitation programs. Mark had one chance to complete this program and had no idea of the hell awaiting him the next six months. The first night was overwhelming and you don't know who's next to you. And we didn't know what to expect. In the morning, nobody tells you anything. Listen to shock incarceration on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The summer of 1993 was one of the best of my life. I'm journalist Jeff Pearlman and this is Rick Jervis. We were interns at the Nashville Tennesse Inn. But the most unforgettable part, our roommate, Reggie Payne from Oakland, sports editor and aspiring rapper and his stage name, Sexy Sweat. In 2020, I had a simple idea. Let's find Reggie. We searched everywhere, but Reggie was gone. In February 2020, Reggie was having a diabetic episode. His mom called 911. Police cuffed him face down. He slipped into a coma and died. I'm like thanking you, but then I see my son's not moving. No headlines, no outrage, just silence. So we started digging and uncovered city officials bent on protecting their own. Listen to finding sexy Sweat on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A foot washed up, a shoe with some bones in it. They had no idea who it was. Most everything was burned up pretty good from the fire that not a whole lot was salvageable. These are the coldest of cold cases. But everything is about to change. Every case that is a cold case that has DNA right now in a backlog will be identified in our lifetime. A small lab in Texas is cracking the code on DNA using new scientific tools. They're finding clues in evidence so tiny you might just miss it. He never thought he was going to get caught. And I just looked at my computer screen, I was just like, ah, gotcha. On America's Crime Lab, we'll learn about victims of and survivors. And you'll meet the team behind the scenes at othram, the Houston lab that takes on the most hopeless cases to finally solve the unsolvable. Listen to America's Crime Lab on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Check out behind the Flow, a podcast documentary series following the launch of San Diego Football Club. We go behind the scenes and explore the stories of those involved. San Diego coming to MLS is going to be a game changer because this region has been hungry for a men's professional soccer team. We need veteran players and we need young players. Like, you're building a team from scratch. And so the succession plan of long term success needs to be defined. We need to embrace this community. When I was 13, my uncle uncle took me to a qualifier and we watched Paraguay against Chile. Pouring rain. Just watching the fans jumping up and down, I think that was definitely a watershed moment for me. Not only was that going to be my game, but it was going to be my life. Listen to San Diego FC behind the Flow now on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Yo, this is the Ben Simmons. The Knicks have. Hold on one second, one second. I'm sorry, they buying me socks. I'm saying I'm trying to be cool. I'm trying to be the socks and 1, 5, 8. Yeah, they got me Cotton. Just go tell not risk Cotton. They saying I need like Louis socks and all this kind of. I just told you, you getting one where it's cool. We got. I got all of the socks, but get these from 158 up NYC rich guy. Man. I got an APB out on socks. They all. They all travel. Trying to get mad socks. He gonna waste it. Those shits is one weird like Air force and it's over. So you say the wish cottons rich cotton. I got the rich cotton. That's what I'm waiting on. Go up a little bit. I mean, go bring it up a little. Ben Simmons. Yeah. They said you've been dying to talk about this. The Knicks is in talk with. I seen it. This is. It might be allegedly something I seen in the sports world that the Knicks is in talks with Ben Simmons. The first comment I seen is Fat Joe. No bueno. That's no bueno. That came back symphatically non cipher. God. He wouldn't like Ben Simmons off the bench. No, listen. Let me talk before you say why not? And I'm not enthusiastically happy about it. But just look. Why Mike can work. We need him to handle the ball. He can fucking hell of a passer. And he could stick anybody from one to five. We don't need him to shoot. Pass it to Clarkson, pass it to the big from France and pass it to whoever else they left in Bridges or whoever. You know, think about it. I'm confused because I can't see that dude. The producer said we're going to talk about him longer than he going to play. If yo listen to what I'm saying to you. I'm confused. Like Ben Simmons is he. He's a wash. They think they got hypnotize him back to Ben Simmons right now. He's been everything. He's been. Uncle. What about the young boy? What about the young boy? Around the world and III but he ain't been Simmons. He ain't been playing. And he ain't been playing. Yo. That's a fact. But I watch. This is my vert. I watch. He got. He got it in him. Somebody took it out of a Porsche. He had it. He been. He used to be a killer. He was the man. But he ain't that. I think it was Philly. Philly done something to him. Yo, listen. Or lady in Philly. A cheesesteak. Something in Philly. Shout out to my man Skinny Joe. Yo, Skinny Joe. I'm coming down there for that Philly cheesesteak. My man just opened up a Philly cheesesteak. Oh, no. They said I rolled by there. The line. The million man. I was gonna go. Go in there. Ready to drive down. No, no, I'm going next week. I go to Miami tomorrow. But I'm going to. I just need one. But it's the real deal. I just need one. But I've been watching it on Instagram. Shout out my man Steve Matarano. So my man Steve Matarano got the Italian restaurant in Fort Lauderdale. His cheesesteaks are undefeated. But this just off of face value Segue the fool Steve, Skinny, Skinny yo, his shit looking real. I'm not used to you brought up Philly, yo. The guy's piece of shit. He's washed up. He's not trash. Ben Simmons, he's done. He's a vision of himself. He's scared of his own shadow. Listen now, listen. Mental illness. I got crack therapy. I got a delusional. I got one of your kind of. That is delusional. Think about this in Philly's my second home, my favorite place. If I had to get out of here right now, I'm moving to Philly. They love me, they protect me. They love me. I love Philly too. I think is when you. When you're a rookie and they initiating you in Philly, they take you somewhere. And it happened to Markel, folks, it happened to Ben Simmons. But Markel folks came back. Now he came back to Ben. Simmons could come back long time and then he didn't even. He don't got the Ben look. Ben Simmons just forgot how to shoot. He can't play Markel, folks had to. No, this guy can't play. He can play. Simmons don't want to shoot. Somebody told them don't shoot. And he. They fucking mind. Nah, I can't. They clocked him with the thing. Look, if he gets the eye of the tiger back, which New York could make and get back, put it back. And he'd be idle. He was at Brooklyn ain't do shit. Now let me explain. He wasn't even showing up. He wasn't moving the grooving. The Knicks is going to even help you or fucking hurt you. Let me explain. There's no gray area within the garden. Ben Simmons is washed up. It's over. There's no way, no hope, no nothing. We can't rewind the time. I got hope, I got faith. We cannot rewind the time with this man. This guy. He's fully in the gray area, especially off the bench. Nah, he can't do nothing. I've been watching him for years. I used to like his game and I've been watching him for years. I swear to God, I've been watching your Marshall folks came back, he had a little spurt went down To Orlando. Your man Bess Simmons, he didn't go to Orlando. Take him to Disney, he might see 3,000. Three stacks. Money they gave my man Palanchio. Why? What do you call it? Pablo. Pablo Palacero. You mess. He making, man. Paulo. Yeah, man, I appreciate. I'm sorry. Paulo, this guy. Hold up, hold up. Let me tell you about Panchero Poncharo, he just got the. No, no, they did the right thing. I thought about it, right? I said, yo, if you put Poncaro on Detroit, they're the favorite. If you put Panchero on any team that's almost looking to go, they're going to win a chip. So I feel like, of course, Orlando gave him the bag, but they also played like defense because they was like anybody we give this guy to. They imagine you sent Puncaro to Golden State. You sent Panchero anywhere they got a chance. If they already got a one, two punch at or whatever, they got a chance at a chip. This guy Ponchero, I seen some shit the other day. Maybe we don't watch Orlando, but when they announced the deal, they was like, first NBA player with 25 plus. I was like. They put him in the names with like, you know, Will Chamberlain and this. And I didn't even know he was doing that kind. I love him. I know he was doing legendary status numbers. That's what he's doing. So shout out Ponchero, you know, he know he got a weird name. Don't get it. Fucked up. His best friends had to study his shit. He got a weird pan. He got a weird name. Panchero. What's up, brother? I love Orlando team. And I did. And Shamgar just got assistant coach job on the league. Shout out to my brother is up. Sham, what's going on, baby? I got to cheer you. You know Shamgar one of the only people I know from the street that made it to the league. So you know this, you know, Skip made it Skip. That's it. That's it. Rayford Austin. That's it. Who else from the street made it to the league but Sham ain't from the street. He went to Kai. He went to college. Yeah, but I know Sham from the street. Yeah, we know him from home. Yes, he's from the street, but he in the league. He's assistant coach. He went to college and killed. He killed in college. Yep. Okay, so. Yeah, yeah, he killed in college with. And he did that at Providence. Huh? What? He did that at Providence? Yeah, he killed in college. I know what he did at Providence. And I salute him. But what I'm saying is, to me, let me say, you just know him. Fat Joe met him in the street outside street basketball, you know, he got the champ, you know what I'm saying? He invented a move that every one of our players that we think is the greatest of all time. Everyone, he showed. He did hours and sessions with Kobe and he did hours and sessions with Gigi. He's legend. He taught them how to Shambar. Yeah. They took for hours dribbling skills for hours. He got stories. He told me shit. To Kobe and Gigi. Listen, Shamgar, salute, brother. Cause I seen you in the streets. I know you went to college, but I seen you in the streets. And we could easily get lost in the streets and. And he was in the streets. So that's just what I'm trying to tell you. I know Shamgar was sitting on the block to 3 in the morning, drinking, talking this like he was in the streets. And now he a coach of. Of Orlando. That's. That's huge. He was in Dallas right before that. Yeah. What you think about Dallas? Chances. He said, Kyrie, don't want to go back. They just signed D' Angelo Russell. Two years, 13 million. I think that's a good. I think that's a good feeling. Can you see by the dog. Yo, listen. Nah, I really am not a fan of d' Angelo Russell. I mean, he's good. Close, but no cigar. I'm sorry, guys. He had his chance. And what's crazy is I actually was there when he got drafted to the league. And his confidence walking up there, you would think he was the next AI, the next Kobe, the next MJ, LeBron. He will. I never forget that. And I remember to myself saying, yo, this kid gotta humble himself. And boy, the leaguer have a way of humbling you if you not out there doing what you gotta do. And so d' Angelo Russell, congratulations on sticking somebody up for another check. Yo, with that, why look 53 when you can look? I can't believe this. No, I'm trying to tell you the truth. Why get 30 million when you should be getting 3 million? 13? I'm a little upset for two years, yo. And I don't get jealous, man. I'm a little upset. I looked up this week. I guess they started the trades and all that. This week it was like five NBA players in a row with a hundred million and better. Do you know what rappers got to do to make a hundred million? What's the percentage of rappers that ever made a Hundred million. Couple rappers made a hundred million. Not for rap. Yo, how you watch these basketball players? They say it. No, you watch the ESPN and shit. It's like, yeah, Julius Randle, 100 million, three year deal. 267 I think Panchero got. But somebody SGA. What's SGA got? 274 Mont. 287. How much SGA got? 70 something for four. What the fuck? What am I doing wrong? You don't know how to shoot the turnaround. You got the leg for the euro. You already. You got the leg for the first jump of the year. Look. Ah, dude, you got. I got it. Yeah. I ain't got the liquidity to come back. You don't got it. I ain't got the hop step in the chick. 100 mil, you got the half year. I don't got the hot to go back. I ain't got the first one skipping the jump. I got the first. You would have made. I got the Nooks's deceiving legs. It would have called you to. There's just, you know, I had a move practice. Got the one, yo. You got it, yo. All right. SGA. 285 million without the comp. Like four years. No agent fee. No agent fee. Pure money. Pure. The boy got his own money, yo. He got his own. And I just want to know what the we doing wrong. My legs are bad. Everything. Shoot the turnaround, man. Yo, this is. You don't know how to do this, you know, because you ever notice these ball players, they want to be rappers. I don't know what for, you know, let me talk, let me speak on that. They do, they want, they know, they let me, I, I, I figured it out. Ball players, like rappers, they don't want to be, they want ball player money, but they want to be rappers. With their contracts, if they had to switch like a hobby to be less ball players, they'd be playing the piano and all. They wouldn't want to rap. They wouldn't want to rap if they figured it out. No, I just think everything was rap again. I think it's smoking mirrors. I think the ball players think the rappers got as much money as them. They've been watching. I'm telling you. They can't think that, bro. I'm telling you. I'm sitting next to Jeff Teague. How much money Jeff Teague made in his career? Yeah, yeah, I did pretty good. He did pretty good. What's pretty good? LA? Well, I'll say over 50. See how much Good. He said he only doing this for hold up. He signed a three year 57 in 2017. And then what else? He got more than that. Yeah, who else? You know what 57 million is, by the way? The man told me, yo, I remember, yo, one of these things you was driving, he made nearly a hundred. You was driving a black bent. Like fuck you, ken. You got 100 million, like 98.8 to be exact. They look at us 98.8. That's on a lower. Like he's not. That's on the low end. That's on the low end, yeah. Low end, mind. I used to go see where I'm from. I'll show you my daddy ball. I used to go see Ron Artez in fucking Queensbridge projects. He had when he got that like 40 million or something. He had an old school pickup truck used to play for me at the ruck. I would go to Queensbridge to get him. He's sitting out there with on front of the bit like somebody ain't tell him, yo, you're filthy rich, superstar. And he was out in the projects in the summer every day. And by the way, Ron Artest is undefeated in the Ruckus history. He never played a game that he lost. So if he played a hundred times, you could have bet the kitchen sink on him. He never lost. One time we had a game, he cut himself all the way here. He taped the shit and still won the game. Ronald. Tess, he was different. But it's safe to say I will switch with the ball players any day. And a baseball player. Yo, we gotta wrap this up. Shaka making me mad. Ronaldo. Shit, Ronaldo. Is Saudi Arabia getting like 500 million taking the plane to Dubai every day. There's a 30 minute flight taking the. He lives in Dubai. It's 700 million over two. Disrespectful shit. And he flies over there for the game and flies back in the private like a joke. His kids are in Dubai. Yo, this ain't that. That ain't this. And this cracking kiss, baby. You already know it. The biggest fucking show in the globe. A phenomenon. Rookies of the year. We going for that number one spot. And let me tell y', all, I see y' all shaking in your boots. We coming. The train is coming, baby. The train is coming. See ya. What's up, guys? Welcome to the Agusto Papa podcast. The go to spot for everything. Musica mexicana. We're proud Mexican American Americans who live and breathe this music. We started this podcast to share and discuss our views of musicana. Whether you like to vibe to Peso, pluma los alegre de Barranco are el Camacho or put Ivan Cornejo. When you get any feels then this podcast is for you. Well actually Peso was supposed to be on Chinito's album. The song with Drake was supposed to be with Peso. Listen to Agusto on the iHeartRadio app, Apple Podcasts or wherever you get your podcast. I always had to be so good no one could ignore me, carve my path with data and drive. But some people only see who I am on paper. The paper ceiling the limitations from degree screens to stereotypes that are holding back over 70 million stars workers skilled through alternative routes rather than a bachelor's degree. It's time for skills to speak for themselves. Find resources for breaking through barriers@taylorpaperceiling.org brought to you by OpportunityAtWork and the Ad Council. Welcome to Pretty Private with Ebony, the podcast where silence is broken and stories are set free. I'm Ebony and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the iHeartRadio app and Apple Podcasts or wherever you listen to your favorite shows. I'm Dr. Joy Hardin Bradford, host of the Therapy for Black Girls podcast. I know how overwhelming it can feel if flying makes you anxious. In session 418 of the Therapy for Black Girls podcast, Dr. Angela Neal Barnett and I discuss flight anxiety. What is not normal is to allow it to prevent you from doing the things that you want to do, the things that you were meant to do. Listen to Therapy for Black Girls on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast.
Episode: Joe and Jada - How Lil Wayne, Future, OutKast & Southern Hip Hop Took Over the Rap Game
Release Date: July 29, 2025
Host/Authors: iHeartPodcasts and The Volume
Description: This episode delves into the transformative impact of Southern hip hop on the broader rap landscape, featuring insightful discussions with Joe Crack and Jada Kiss.
The episode kicks off with Joe Crack and Jada Kiss reflecting on the evolution of Southern hip hop, emphasizing its independent roots and the pivotal role of key labels and artists in breaking into the mainstream.
Joe Crack (00:05):
"Hip hop was competition to me, but I always showed unconditional love to anyone coming into the game. Whether they made a billion or a hundred, I was happy for them."
Jada Kiss (00:12):
"The South kept it together more than New York. When money and ego started playing games in New York, the South maintained unity."
The duo explores the foundational labels that propelled Southern hip hop, highlighting No Limit, Cash Money, and Suave House as instrumental in shaping the genre.
Joe Crack (05:30):
"Suave House and Tony Draper were the first to open the door with Independent. They set the stage for Southern rap's independent spirit."
Jada Kiss (05:45):
"No Limit and Cash Money were game-changers. Touring with Cash Money was like the best of both worlds—merging East Coast and New Orleans vibes seamlessly."
Notable Mentions:
Joe and Jada discuss the collaborative atmosphere among Southern artists and the unity fostered during tours, contrasting it with the fragmented scene in New York.
Jada Kiss (12:10):
"During the Cash Money tour, they brought the whole family along—the buses were packed with relatives. It wasn’t just about the music; it was about community."
Joe Crack (12:25):
"In the South, everyone walked into each other's sessions. We were all collaborating, creating a supportive environment that was missing in New York."
Quote Highlight (14:50):
"With people power, there's nothing they can do against us. Once you have the people with you, you’re unstoppable." – Jada Kiss
The conversation shifts to individual artists who have significantly influenced both Southern and national hip hop scenes.
Lil Wayne’s Influence (18:00):
Joe praises Lil Wayne for his versatility and relentless content production, drawing parallels to effective business strategies.
Joe Crack (18:15):
"Lil Wayne was dropping music like clockwork. Every month, something new. He knew how to keep the content flowing and the fans engaged."
Future’s Evolution (22:40):
Jada discusses Future's role in pioneering the "sing-rap" style, which has become a staple in modern hip hop.
Jada Kiss (22:55):
"Future pretty much created his own wave with the sing-rap approach. His work on 'Pluto' was transformative and still relevant today."
The duo examines how Southern artists have shaped New York hip hop, citing Scarface and Lil Wayne as key influencers.
Joe Crack (30:20):
"Scarface and Lil Wayne have had the most significant influence on New York artists. Their styles and stories resonate deeply across the board."
Jada Kiss (30:35):
"It's a toss-up between Scarface and Lil Wayne when it comes to impacting New York's scene. Their authenticity and lyrical prowess set new standards."
Joe and Jada highlight the unique contributions of various Southern states, discussing notable artists and their regional impacts.
Texas Scene (35:50):
Joe emphasizes Texas as a powerhouse, mentioning artists like Bun B, UGK, and newer stars like Paul Wall and Johnny Dang.
Jada Kiss (36:05):
"Texas alone can sustain its own rap ecosystem. Artists like Johnny Dang have taken their influence global, embodying the state's entrepreneurial spirit."
Florida’s Contribution (39:40):
The conversation turns to Florida, spotlighting T-Pain’s underrated influence and the trap music pioneers like T.I. and Gucci Mane.
Jada Kiss (39:55):
"T-Pain’s auto-tune revolution didn’t get the mainstream credit it deserved. Similarly, Gucci Mane laid the groundwork for modern trap."
Memphis Spotlight (43:20):
Memphis is celebrated for its vibrant scene, featuring artists like Yo Gotti, Trina, and Rick Ross.
Joe Crack (43:35):
"Memphis brought raw energy to the South. Artists like Yo Gotti and Trina broke barriers and set new precedents for Southern women in hip hop."
The episode concludes with a discussion on the challenges Southern hip hop faces, including industry dynamics and maintaining unity amidst growing commercial pressures.
Jada Kiss (50:10):
"As Southern hip hop continues to dominate, it's crucial to maintain the unity and collaborative spirit that made it successful in the first place."
Joe Crack (50:25):
"The game is evolving, but the foundational values of hustle and community in the South will keep shaping the future of rap."
Closing Thoughts (54:00):
Joe and Jada express optimism about Southern hip hop's continued influence and its ability to adapt to changing musical landscapes.
Joe Crack (00:05):
"I never gave a fuck. Like, with me, realistically, I guess hip hop was competition."
Jada Kiss (05:45):
"No Limit and Cash Money were game-changers. Touring with Cash Money was like the best of both worlds."
Jada Kiss (14:50):
"With people power, there's nothing they can do against us."
Joe Crack (18:15):
"Lil Wayne was dropping music like clockwork. Every month, something new."
Jada Kiss (22:55):
"Future pretty much created his own wave with the sing-rap approach."
Joe Crack (30:20):
"Scarface and Lil Wayne have had the most significant influence on New York artists."
Jada Kiss (36:05):
"Texas alone can sustain its own rap ecosystem."
Jada Kiss (39:55):
"T-Pain’s auto-tune revolution didn’t get the mainstream credit it deserved."
Joe Crack (43:35):
"Memphis brought raw energy to the South."
Jada Kiss (50:10):
"As Southern hip hop continues to dominate, it's crucial to maintain the unity and collaborative spirit."
Joe Crack and Jada Kiss provide a comprehensive analysis of how Southern hip hop has not only influenced the genre but also reshaped the music industry's dynamics. From foundational labels to legendary artists, their discussion underscores the resilience and innovation driving Southern rap’s ongoing supremacy in the hip hop world.
For those new to the topic, this episode offers an engaging and informative exploration of Southern hip hop's pivotal role in transforming the rap game, blending historical context with contemporary insights.
Listen to the full episode on iHeartRadio or your preferred podcast platform.