Joe and Jada - Rich Paul on LeBron-Jordan, Jay-Z vs. Terror Squad Rucker Blackout Game & Adele

Summary

Podcast Summary

The Herd with Colin Cowherd
Episode: Joe and Jada - Rich Paul on LeBron-Jordan, Jay-Z vs. Terror Squad Rucker Blackout Game & Adele
Date: January 6, 2026
Guests: Fat Joe, Jada, and Rich Paul

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Overview

This episode is a vibrant, humorous, and at times deeply introspective roundtable featuring superstar sports agent Rich Paul alongside hip-hop luminaries Fat Joe and Jadakiss (Jada). The trio banter about everything from street survival to sneaker culture, the music business, the legendary “Rucker blackout” game, what it takes to manage talent, the business of legacy, and perhaps most hotly, the LeBron vs. Jordan GOAT debate. Rich Paul opens up about his career, his relationship with LeBron James, partnerships, navigating fame, and being “unbothered” by public scrutiny.

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Key Discussion Points and Insights

1. Entering the Podcast Game (01:00–02:40)

• Rich Paul and Max Kellerman’s New Show:
  • Rich shares how he and Max Kellerman are launching a “game over” type show, bridging LA and New York perspectives with a focus on authenticity and preparation.
  • He describes himself as a rookie in the podcast/audio-visual world, excited to do something new and meaningful.
    • Quote [01:47]: “It’s Max who’s a professional, and then it’s me, who don’t exist in that world... when I focus on something, I really put the time in... you can’t play with the business like that.” — Rich Paul

2. Barbershop Banter, Business, and Grievances (03:04–05:25)

• The group exchanges playful jabs about loyalty, sharpness, and unpaid debts over music collaborations.
• Fat Joe jokes about Rich Paul’s confidence in dating icons, comparing him to Jermaine Dupri with Janet Jackson, asking how "little guys" approach superstars.
  • Quote [05:34]: “We don’t really do the choosing. You get chose.” — Rich Paul

3. LeBron James and the ‘Cannot Be Traded’ Narrative (06:35–09:32)

• Jada prompts Rich Paul to clarify LeBron's contractual situation.
• Rich explains LeBron has a no-trade clause and, beyond that, his impact on the court remains top-tier across four positions, challenging narratives that he needs to “fit in.”
  • Quote [08:24]: “You don’t play with sciatica... Now you can’t be traded—has a no-trade clause. And even if you wanted to trade, it’s just... people say the craziest things.” — Rich Paul

4. Michael Jordan vs. LeBron James: The GOAT Debate (09:34–13:54)

• Fat Joe pushes for Rich’s take: Is LeBron better than Jordan?
• Rich artfully dodges outright, framing it as “all three—Kobe, LeBron, Mike—go to the top floor,” but presses Joe on what rooms Jordan can enter that LeBron can’t.
  • Quote [11:16]: “What room can Mike go in that LeBron can’t?” — Rich Paul
  • Quote [13:54]: “I’m talking about the top floor. There’s a key that take you all—Kobe’s go there. LeBron’s go there. Mike—they all go to that floor.” — Rich Paul

5. Rich Paul's Business Evolution and New Balance Partnership (14:52–18:34)

• Rich explains his unique partnership with New Balance, starting with Darius Bazley’s million-dollar internship, disrupting traditional endorsement deals.
• “Why can’t a CEO have a shoe?” leads to his own successful sneaker line with New Balance, driven by authenticity and alignment with his personal story.
  • Quote [17:00]: "It’s all around being unbothered... Critics, opinions, naysayers, people that stay talking but never really did anything...” — Rich Paul

6. The Mechanics and Philosophy of Agency (18:48–23:27)

• Rich emphasizes gratitude to LeBron for opening doors but prides himself on building independence and scale—he now represents over 600 clients in basketball, football, baseball, and beyond.
• He outlines the critical mindset shift from chasing "the bag" (money) to focusing on market disruption and positioning as the path to lasting success.
  • Quote [20:40]: "You gotta focus on the disruption of an industry that’s gonna bring all the bags... the bag is the position." — Rich Paul

7. Lessons in Money: Flipping vs. Compounding (28:22–29:12)

• The cultural evolution from a “flip” mentality (quick profit) to a “compound” mindset (long-term growth).
• Quote [28:22]: “You come from a flip environment, not a compounding environment... it’s a totally different mentality.” — Rich Paul
• Quote [28:45]: "Flipping is: I have $10, I wanna make $20. Compounding: I have $10, I put it away for ten years, it becomes $100K." — Rich Paul

8. Navigating Friends, Loyalty, and ‘Bums’ (32:15–37:40)

• Rich and Joe candidly discuss knowing your personnel—who’s qualified and loyal, and the difficult but necessary act of cutting off “bums”: people who won’t work or squander every opportunity.
• Memorable Moment: Fat Joe’s street tales about giving people chances, learning the hard way that some will always be bums, no matter what.

9. On Giving Advice & Managing Talent (39:30–44:14)

• Joe and Rich get into when—and whether—you can intervene in a friend or client’s personal relationships.
• They agree it's hard for even trusted mentors to steer young superstars, and sometimes wisdom only lands years later.
  • Quote [41:40]: “If you see your friend’s wife doing something you don’t like—stay out of that. They’re gonna make up. Now you’re the bad guy.” — Fat Joe

10. The Realities of the Rap Game & Survival (44:14–46:22)

• Commentary on today's rap landscape: illusion of success, survival rate, and advice for aspiring artists.
• Joe notes how many chase rap or hoop dreams with little chance of making it, and why he tries to keep it real with young hopefuls.

11. Jay-Z vs. Terror Squad at the Rucker Blackout Game (46:38–51:59)

• Spirited recounting of the legendary blackout at the Rucker Park showdown, with Rich, Joe, and Jada reliving who was actually present, the mythical LeBron drop-50 performance that never happened, and Jay-Z’s team vs. Fat Joe’s squad.
• Memorable Moment [47:40+]: Both sides playfully argue about who would’ve really won, with Rich Paul claiming, “I was there, the blackout. We flew in, Bron’s gonna drop 50 on your team.”
• References to the party scene in Cancun and loyalty to DJ SNS and other figures from that era.

12. Giving Back & Community Roots (53:43–56:48)

• Rich speaks earnestly about giving back through education and opportunity, not just charity.
  • Quote [53:47]: “There’s helpful and there’s impactful. Passing out turkeys, that’s helpful... Impactful is creating opportunities." — Rich Paul
• Fat Joe shares a personal story about his father’s only compliment coming from community service, highlighting the broader meaning of legacy.

13. Closing Reflections — Staying "Unbothered" and Non-Traditional (57:25–end)

• The hosts and Rich reflect on being authentic, disruptive, and "shooting from the hip." Rich notes their format is nothing like the generic, scripted podcasters.
• Multiple inside jokes about sneakers, fashion choices ("quarter zippers"), generational style, and even physical ailments.
• End-of-show camaraderie about gift-giving, their triumphant impacts on music, sports, and media.

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Notable Quotes & Memorable Moments

• Rich Paul on dating icons:
  “We don’t really do the choosing. You get chose.” [05:34]
• On LeBron’s status:
  “You don’t play with sciatica... He can’t be traded, has a no-trade clause. Even if wanted to trade—it’s just... people say the craziest things.” [08:24]
• Joe on street-level leadership:
  “A bum is a bum. If you gave ’em the most money in the world, they’ll still be a bum. There's nothing you can do to change them.” [36:31]
• On money and wealth:
  “Compounding is, I have $10. I put that $10 away—don’t touch it for ten years—and that $10 becomes, let’s say, $100 grand.” [28:45]
• On giving back:
  “Impactfulness is being able to create things that provide opportunities. You also give back through education, too.” [53:47]
• Rucker Park Blackout Myth:
  “I was there, the blackout. We flew in, Bron’s gonna drop 50 on your team.” — Rich Paul [46:40]

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Timestamp Guide for Key Segments

| Segment | Timestamp | |----------------------------------------|-------------| | Rich on Podcast Launch | 01:00–02:40 | | LeBron No-Trade & Legacy | 06:35–09:32 | | MJ vs. LeBron (GOAT Debate) | 09:34–13:54 | | New Balance, Darius Bazley Story | 14:52–18:34 | | The Agency Philosophy & Client Roster | 18:48–23:27 | | Money: Flip vs. Compound | 28:22–29:12 | | Friends, Loyalty, and "Bums" | 32:15–37:40 | | Mentoring Talent Do's and Don'ts | 39:30–44:14 | | Rucker Park "Blackout" Revisited | 46:38–51:59 | | Giving Back | 53:43–56:48 | | Non-traditional Podcasting | 57:25–end |

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Tone and Style

Brash, unfiltered, deeply personal, and loaded with both streetwise wisdom and high-level business insight. Joe, Jada, and Rich Paul mix laughter, teasing, and realness—giving listeners a seat at the table where hip-hop, sports, fame, and community intersect.

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Summary Takeaway

This episode is a must-listen for anyone curious about the mindsets behind sports moguls, hip-hop survival, or the ongoing LeBron/Jordan debate. Rich Paul’s perspective ties the whole show together: success is about disruption, self-awareness, opportunity, and giving back—always “unbothered” by what others have to say. The dialogue is both entertaining and full of lessons for those navigating fame, fortune, or the streets.

Transcript

[Fat Joe]

New year, same extra value meals at.

[Jada]

McDonald's now get a savory sausage McMuffin.

[Fat Joe]

With egg plus hash browns and a.

[Jada]

Small coffee for just $5 for a limited time only.

[Fat Joe]

Prices and participation may vary. Prices may be higher in Hawaii, Alaska and California.

[Rich Paul]

And for delivery. Listen, by the way, just so you know, I was there. The blackout. We flew in rhymes. Gonna drop 50 on your team. 50?

[Fat Joe]

We at Alani talked about it. Yo, what up, y'? All? This is your boy, the Dawn Joe Crack in the building.

[Jada]

You know who it is. Your boy Jada. You know what it is? The Joe and Jada Show. Every show legendary, Every show iconic. And we got our foot on these throats right now.

[Rich Paul]

That's right.

[Fat Joe]

Talk your shit.

[Jada]

I mean, our next guest. When you think of hard working, grinding, coming from the bottom, you know what I mean? Making something out of nothing, one of the best sports agents in the world really never loses. He does a lot of winning, you know what I mean? Great businessman, great individual. Ladies and gentlemen, make some noise for Rich Paul.

[Fat Joe]

Yeah, yeah, yeah. You coming in our space now. You the new rookie in the block. You and Max Kellerman coming in that pot. Well, you said it's an audio visual space.

[Rich Paul]

Yes.

[Fat Joe]

Explain what you mean by that. When you coming in that space?

[Rich Paul]

Something I've been working on about 18 months, max and I. And when he first situation happened with them, I called him. He thought I was trying to represent him. I'm like, nah, we should do something together. He called me back, he was like, oh, that's kind of interesting. So we worked it, worked it, worked it. And, yeah, we're excited about it. It's gonna be dope, though. You know, it's like, it's gonna be.

[Fat Joe]

LA and New York, LA.

[Rich Paul]

Okay, LA. But, you know, it's one of those situations where it's like Stringer, Spotify, Netflix. Hard to turn that down. It's Max who's a professional, and then it's me who don't exist in that world. And we've been working, too. Like, it's not like a game. It's not like you coming in. Like, when I focus on something like that, like, I really put the time in to rehearse and want to do it the right way. And because you can't play with the business like that.

[Fat Joe]

So I could tell by your lineup.

[Rich Paul]

And my barber flew in from Cleveland.

[Fat Joe]

My barber, best barber in the world, that the fibers.

[Rich Paul]

Ain't no fibers.

[Fat Joe]

You ain't got the Jalen Brown right now.

[Rich Paul]

Ain't no fibers.

[Fat Joe]

Joe, we've been off for like a week. I'm sharp today. I'm just letting you know I'm sharp.

[Rich Paul]

But.

[Fat Joe]

But this ain't the third video. This nigga, I'm on point.

[Rich Paul]

Did nothing do right by T. You and I still have a little. You forgot.

[Fat Joe]

No, I forgot. Let me know. I wanted.

[Jada]

Oh, man.

[Rich Paul]

I mean, I produced a record. I never got nothing. I never got nothing, Jeff.

[Fat Joe]

From what?

[Rich Paul]

From Family Ties. I got nothing. One of the best songs on the. On the whole album.

[Fat Joe]

Yes.

[Rich Paul]

You forgot.

[Fat Joe]

I forgot.

[Rich Paul]

You want me to play?

[Fat Joe]

No.

[Rich Paul]

Okay.

[Fat Joe]

What happened on Family Ties?

[Rich Paul]

I don't know. I didn't get nothing.

[Fat Joe]

Nope.

[Jada]

Nothing.

[Rich Paul]

I'm just saying that's not your style. That's not you. That's not you.

[Jada]

I mean, the artist, he pulled the. You went executive on him crazy.

[Fat Joe]

I don't even fucking know.

[Rich Paul]

Don't send me. Don't send me the TS study I need.

[Fat Joe]

You know your response. Always the little guys, right? Cause coming from Fat Joe, you're a little guy, right? And so when a. Hey, when I go, yeah, that was kind of proud.

[Rich Paul]

Yeah.

[Jada]

That was a flag. That was a flag. That was flag. Flag worthy.

[Fat Joe]

That was definitely.

[Rich Paul]

But you sharp, though, Joe.

[Fat Joe]

I'm on point with it. I caught myself right now.

[Jada]

Just like that goes for being sharp.

[Fat Joe]

It's a little bit better, right? Like, I was. I caught it. Yeah, but you know, your girlfriend, wife.

[Rich Paul]

What you talking about? You talking about Adele? Yes. Oh.

[Fat Joe]

So what I'm saying is always little guys like you, man. Like, I sat here, I'm looking at fucking Jermaine Dupri. Jermaine Dupri had Janet Jackson up. What gives you guys the courage to walk into a fucking icon beauty queen and be like, yeah, babe, what's up? Wanna with a real one? I'm looking at you. I said, damn. Yes, man. You guys. Yo. Well, it's crazy. Yeah. I'm looking at the Jermaine Dupree. You're about five, two and some change. That's the year.

[Jada]

Some change.

[Fat Joe]

That man went at tennis change. Yo, what you mean to play the confidence got to be at an all time high, huh?

[Rich Paul]

Well, you know, we don't really do the choosing. You get chose your.

[Fat Joe]

So that's that shit.

[Rich Paul]

That's.

[Fat Joe]

I like that.

[Rich Paul]

Yeah.

[Fat Joe]

Sometimes we get chose by the wrong ones, huh? Well, you have to take you through the. You got a choice machine, huh? Yeah.

[Rich Paul]

When you get chose, you have a choice.

[Fat Joe]

I got a friend, he's breaking up right now. His wife is on that instagram she dropping the 48 laws of being a up man. It's just he on day 12, he still got. He still got 30 more days of this. I'm like, I go in the Italian bakery. They're like, hey, you see what the. The Italians, the real Italians that we are, whatever they like, yo, your friend, his wife on fire on Instagram, like, yo, let me get my sandwich right quick. They said something wrong, right?

[Rich Paul]

I said, yo, you know, I listen, I don't want no chose. You do get chose, though.

[Fat Joe]

You know, we need our chose before.

[Jada]

We go any further so we never have to have this discussion again. Can you please tell him? King James can never be traded unless.

[Rich Paul]

I saw that, Joe. I was wondering where you was going with that. You followed some.

[Fat Joe]

No, I got it. No, I didn't follow nothing.

[Rich Paul]

No, you said you saw somebody say something and it didn't burn your stuff.

[Fat Joe]

What I said is this league historically has been about rebuilding. And when they got a bunch of young kids balling the way they balling, they got a bunch of white boys, too, at that balling over there, dropping 35, 40 points a game, right? Going crazy over there. The King took a little bit off for the sciatica. I'm wondering if he's going see this. He might have up, because I don't think he asked sciatica. If you really want me to tell you what I really want to say. No, he said, yo, let me just see.

[Rich Paul]

Nah, you never had to play with us.

[Fat Joe]

These guys what they could do on it. And they around the show.

[Rich Paul]

This is why I have a show. Get him.

[Fat Joe]

Okay. Come on.

[Rich Paul]

Because if you want the real.

[Fat Joe]

Yeah. Oh, you full of shit, too.

[Jada]

That ain't that.

[Fat Joe]

You made me some promises that ain't never happened.

[Rich Paul]

Damn lie.

[Fat Joe]

You a liar. How you told me guys were coming to the Knicks. That thing you represent went to Afghanistan. Come on.

[Jada]

They gave more money in that.

[Rich Paul]

The Knicks probably didn't have the money.

[Fat Joe]

I came here bragging so hard. You told me one time somebody was coming in, I was so gassed, I was ready to bet. I would have went to fuck.

[Rich Paul]

I was probably trolling.

[Fat Joe]

Yeah, you was trolling me. You definitely choking a motherfucker. Ain't come nowhere near here like.

[Rich Paul]

No, but listen, you don't play with sciatica, first of all, so. But again, now you can't be trading has no trade clause. And even if you. Even if you wanted to trade, it's just. People just say the craziest things. I saw all of that, though. I was Just like, yes, this is why I'm doing a show. Because you got to get the real. That's not really. It's great clickbait, but it's not like the real. The reality of it is make 55, $54 million at that age, that's out of control.

[Fat Joe]

Now, I'm on point today is what I'm trying to tell you. He can. So, hello.

[Rich Paul]

So is what Jada's saying is right. He can't be traded unless he wants to be traded. But even with that being said, it takes two to tangle in a trade. So when you hear all these people, oh, you got to take a back seat. You got to fit in. You got to do this. If you want to break it down, you can take all four positions and name your top five. He's in one of the top five in all four positions, outside of center. So where's the fitting in at?

[Fat Joe]

Yeah, but you say that now.

[Rich Paul]

I said for the last 23 years. For the last 23 years.

[Fat Joe]

Okay, let's. Let's cut the shit. Let's cut the shit. Get to the pure. MJ. LeBron James. Who's the goat?

[Jada]

Here we go.

[Rich Paul]

I'm so tired.

[Fat Joe]

No, no, this ain't a tired. How do we fucking get here? Joe, he sucked you in. How, sucker? You win him? He lined you up.

[Jada]

No, I'm here to tell you something so you don't have to say this crazy shit ever.

[Fat Joe]

You gotta say this shit. Who's the goat? Rich boy? You hear? Who's the goat? The mistake. He don't believe me. I'm outside. Maybe I'm talking to some other guys. They. When. When we get to the Jordan talk. Yo, they used to call fouls. Yo, he used to play against white guys.

[Jada]

Stockton, the religious argument, depending on the.

[Fat Joe]

Age of white guy. Who you tossing everybody's ass right now. So what I'm trying to say is, who's the goat? That's all I'm saying. Can I get you on record is LeBron James. Cause you said for the last 23 years, he could be number one in every.

[Rich Paul]

I'm saying what I always stretched.

[Fat Joe]

Are you going to say he's better than Michael Jordan?

[Rich Paul]

I'm going to say. I always said to this joke, I.

[Fat Joe]

Would say Rich Flay is the best coach in the universe.

[Rich Paul]

Now, I'm going to say that for my show, but this is what I'm going to tell you on your show.

[Fat Joe]

I'm going to say that for you.

[Rich Paul]

This is what I'm going to tell you on your show. This is what I'm going to tell you. On your show, you judge guys by what the rooms that you in, right? Who come in the rooms that Joe's in. You don't let anybody in the room that you go into. Right.

[Fat Joe]

It's a super fact. But LeBron James is. But let me ask you this question.

[Rich Paul]

Let me ask you this question, Joe, since you already. You ain't painting my publisher. I got nothing whatever. But long story. Listen to this. What room can Mike go in that LeBron can't?

[Fat Joe]

Listen, I'm saying.

[Rich Paul]

And by the way, I don't think.

[Fat Joe]

You want the answer. Is that you.

[Rich Paul]

I want the answer.

[Fat Joe]

Yo, that's mj, man. This is a different type of.

[Rich Paul]

But here's what I'm saying, you know, asking. You see, until we get to.

[Fat Joe]

I'm not saying that. I'm not saying that.

[Rich Paul]

And I say that respectfully, though.

[Fat Joe]

That's not a.

[Jada]

That's not a respectfully question.

[Fat Joe]

Respect the question. Who's had sneakers selling for 30 years?

[Jada]

Listen, man, no one keep jumping from top flags.

[Fat Joe]

Yo, Jada, he's talking about.

[Rich Paul]

Well, you're not answering the question.

[Jada]

Was a baby when Jordan's came up.

[Fat Joe]

You can't get that. Space Jam was number two. Jordan was just one.

[Jada]

Yeah, but you can't not sneak.

[Rich Paul]

Yeah. What are you talking about?

[Jada]

It's not fair to even say that.

[Fat Joe]

You think LeBron is better than Michael Jordan.

[Jada]

He talking to him.

[Fat Joe]

We on our show. We on our show. You think LeBron is better than Michael Jordan?

[Jada]

What are you talking about?

[Fat Joe]

That's crazy of you.

[Jada]

That's the way he just said it.

[Fat Joe]

I just.

[Jada]

What wrong did he go with?

[Fat Joe]

He actually say it.

[Jada]

I think he could go in any.

[Fat Joe]

Room that he can. You think that LeBron James is better than Michael Jordan?

[Jada]

Put it this way, with room. If you did he going somewhere that he can't go with.

[Rich Paul]

If you're on the basketball greatness elevator and you get on and there's key.

[Fat Joe]

Access, no LeBron is there.

[Rich Paul]

What course could he go to?

[Fat Joe]

In my category, in my category, it opens up, Michael Jordan goes in. Then it actually goes up one flight before LeBron's and Kobe walks in. And then it goes up one flight and LeBron walks in. That's how I do.

[Jada]

There's nothing wrong with that.

[Fat Joe]

He's looking at me like I'm dis. No, that's your opinion. I mean, like, I know that's your bread and butter. You gotta put it this way.

[Rich Paul]

Let me do it another way. No, it's not my bread and butter. I built a real business. A real business. No, no, no, no, no, no, no, no, no, no.

[Fat Joe]

So the elevator don't stop for you the same way it stops for me in the Goat. You said if they get in the Goat.

[Rich Paul]

No, what I was gonna say to you. What I'm gonna say to you is, I'm talking about to the top floor. There's a key that take you all. Kobe's go there. LeBron's go there. Mike, they both. They all go to that floor.

[Fat Joe]

Yeah.

[Rich Paul]

You now get access denied.

[Fat Joe]

Yo, Rich, let me tell you something. Max Kellerman, I try to sign him to the rewind. He said, yo, I don't really paint my shit like that. I'm saying, I'm sorry, good luck sounds like a good idea, but I don't do it. He was the first person I tried to get on a rewinded box. He's a. He's a good sponsorship man. We ain't got nobody sponsored no show. We just sponsoring this show right now. No, I'm saying we just taking the action call. You know, we're building the business, you know.

[Jada]

What made you go with New Balance instead of Nike with all of the.

[Fat Joe]

Affiliations, a lot of you. I think I do want to sponsor the show, but. Yeah, continue. Like.

[Rich Paul]

Like, let's talk about it.

[Fat Joe]

Yeah, no, no, no.

[Rich Paul]

Let's talk about it.

[Fat Joe]

So just put us in the lower paper tier. What's that?

[Rich Paul]

What's that?

[Fat Joe]

Tier three. Not a tier three. I'll be pick number three. Let me.

[Rich Paul]

Maybe go with new B. In 2019, I did a million dollar internship with Kid Darius Basley. That kind of expedited. Nil. Instead of him going to college, I sent him to work at New Balance. And he learned an actual business that was directly aligned to where he was going. Right. Can't play basketball without shoes. But what I really wanted him to learn was everything that goes into it, you know, the marketing of it, how companies choose the athlete, the making of the, you know, the cut and sew, all the different silhouettes of the shoes and all that. But I knew that because he wasn't going to college, that the NBA teams would have to call somebody to see how he performed. You know, what his habits was like. They can't call you college coach. So he went to Boston, lived in Boston, Trained before work, went to work, then trained after work. And because of that, he still ended up going to the first round. Signed a deal with New Balance, and then that started our relationship. And it's a family owned business, so there's not a lot of bureaucracy. So I can get right to the decision makers, just build a relationship. And then came up with the idea everyone else could have a shoe. Why can't a CEO have a shoe, right? And then they liked that idea. First one did really well. Second one did really well. And now we on this third one.

[Fat Joe]

Let a C put it up on the joint. Cause I ain't really. How about.

[Rich Paul]

How about I do for you what you didn't do for me, Joe? I'm just gonna give you a own pair. How about let me give you.

[Fat Joe]

Yeah, yeah, yeah, yeah. The chocolate. Tell you. I tell you, Ms. Paul, man, that's it. I'm a 12, brother. They know my size in the shoe game. Yeah, they know what it is.

[Rich Paul]

So. But when you think about it, I was just thinking about the joint.

[Fat Joe]

I love that comfortable, very comfortable fire.

[Rich Paul]

And the creative came for me. That's why I had this. It's all around being unbothered. And so if you unbothered, it's more so just like that. I'm focused.

[Fat Joe]

See the box?

[Rich Paul]

Yeah, I'm locked in. And the Colorway came from just this idea of like when you a kid, you go to school, come home, just want your juice box. Everybody leave me alone. Well, at least for 10 minutes. When you're adult, you go to work, you come home, just want your glass of wine. So that started the foundation of Colorway, then kind of built on that. Then it's kind of like unbothered by what? Pretty much everything. Critics, opinions, naysayers, people that stay talking but never really did anything. You know, all that type. And so it's actually. This is the colorway going to retail. It's a friends and family colorway. That lighter colorway is on the box. So y' all get both.

[Fat Joe]

You gotta bring your mic a little closer, brother.

[Rich Paul]

Come on, bro.

[Fat Joe]

Cause you soft spoken gentleman.

[Rich Paul]

That's a flat.

[Fat Joe]

Let me test the flat. Throw the mic closer. You got that long distance over there.

[Rich Paul]

I thought you were sharp today.

[Fat Joe]

I'm super sharp.

[Rich Paul]

Yeah.

[Fat Joe]

Because even when I up, I win.

[Rich Paul]

That's true.

[Fat Joe]

That's the point.

[Rich Paul]

Yeah. Okay, so. And New Balance has just been great. Been great partners every step of the way. From clutch athletics, being with New Balance, signing guys like Maxey and Garland and Levine and, you know, Dejountay, who do you represent?

[Fat Joe]

Could you give us a list? By the way, everybody, if y' all don't know who Rich Paul is, because I guess you're guilty by association, Even me. All I think about is LeBron. But you represent a bunch of superstar athletes. Can you just give us this?

[Rich Paul]

But here's the thing. I think people don't understand how important it is for. For you to be given an opportunity, right? So I gotta be thankful for LeBron because at the end of the day, I got to this place from a perception of people thought you were extra. And today I'm an executive at the highest level, right? So that road travel, it has to start somewhere. That starts with the opportunity that I tell everybody around talent, whether you artists, whether you athletes. These guys don't owe you anything. They really don't. And you don't have to know everything either. But what you need to know is what you actually capable of doing, so you can be a value add in the room. The problem is the idea of living like Joe and Jada is not really a good idea. The idea of living like me and how I live in terms of when you next to the athlete and staying in that space is what the focus should be, because then that'll allow you to skip steps. A lot of people get to the point and skip steps. So I'm thankful for the opportunity that LeBron gave, but my ultimate respect for the opportunity that he gave and for him was the position I stand in now because I'm no longer dependent of him. And that's the most important thing you can do, is become independent of the person that actually gave you that opportunity because they didn't have to give it to you. So that's a blessing. My thought process was to go and build. Go and build something. And when you asked me a question earlier, like, about the bags, it's not a.

[Fat Joe]

See how many bags you done caught to the point of where you was just like, got another one.

[Rich Paul]

I never. The thing about it is I never focus on a bag. You gotta focus on the disruption of an industry that's gonna bring all the bags, you know, and bags come in different shapes and sizes, but also it's not so much as currency as more so positioning, because that's the actual bag. The bag ain't the money. The bag is the position when it.

[Fat Joe]

Comes to this audiovisual. Me and you, we position real. Right. Be on the top tier now.

[Rich Paul]

But. But, but it's true. But to answer your question, we represent over 600 clients today. You know.

[Fat Joe]

600.

[Rich Paul]

600. Yeah, yeah.

[Jada]

Clap it off for that.

[Fat Joe]

So what?

[Rich Paul]

Tennis.

[Fat Joe]

All type of.

[Rich Paul]

So a couple years ago, we acquired with my partners at UTA, a company called Roof, which is like 170 European footballers, which is great. Then we grew the football business, obviously, the basketball business, grew a little bit of baseball. But then we have a commercial side of business that's really growing at a rapid pace. And we're doing unbelievable work. And, you know, this stuff, you don't do it by yourself. Got an unbelievable team of. Of people. And I think when you start at one place and obviously started the company. I started the company because I felt like players was only being viewed as transactions, and I knew them as people coming from that side, working at shoe companies, working. I. I played every role, though. People don't. I don't know if people really understand. I played literally every role.

[Fat Joe]

Break that down. Us, man. That's important for the people.

[Rich Paul]

I played every role from stylist to. I decided the jewelry, the watch, how to do, put the lay together, all the way to being in commercials, writing on commercials, all the way to picking the. You know, we did a commercial walk in my shoes, and Khaled was actually calling me on this crazy. Back then, they wanted to use this Curtis Mayfield sample. And I was like, nah, let's do something different for lj because it was. You know, he was so connected to the culture. Long story short, end up getting with Mike Will through my man Chubby. May rest in peace early.

[Fat Joe]

Chubby. Oh, man, I met Chubby.

[Rich Paul]

I was just happy to be talking to Chubby one day on the phone. He was asking me what I was working on. I was like, man, I'm trying to figure this thing out.

[Fat Joe]

No, Chubby, no. Chubby, baby, no. Yesterday's price is not today's price. He threw the battery in my back that day after the battle, he was talking so much shit. I went and threw the IG on and explained in the fucking verses. That's how I came up with yesterday's price is not to Chugby, baby. Through the battery in my basket.

[Rich Paul]

Yeah. That led me to get on the phone with Mike Will. He was like, we need a Hook for this. He was. I'm gonna call this kid. He called Sam Hook. Sam Hook wrote the hook, sent it to me. Listen to it. Like, who you hear on this? And by us being from Ohio and John Legend being from Ohio, he went and got John Legend. So, like, going from the clothes to the jewelry to this. That's what I'm saying. People don't under. Really understand, like, the journey. And by the way, we were still around. I mean, I've been around y' all for. I don't know, 20 plus years. But it's just one of those things where you it's okay to wait your turn and be observant while waiting your turn. Not being what I would say, eager to be entitled because there's an eagerness to entitlement when you're around talent. And it works even worse when you actually blood what you're going to do. Fire your brother. I had to hit my mom. Then I did my, you know. So it gets a little, it gets a little tricky. So I'm glad I was not actual. But I've always had this mentality to build and to want to learn more and not know it all, so to speak. And that kind of just led to other things not really being complacent as you have more success. I've never really celebrated anything that I've been able to do up to this point though, to be honest with you, I never popped a bio or champagne or had a drink.

[Jada]

That's the biggest flex ever. Never celebrating.

[Fat Joe]

Well, that's the only way to be.

[Jada]

You're celebrating all the time.

[Fat Joe]

Yeah. But.

[Jada]

Today's show is brought to you by our presenting sponsor, Hard Rock Bet All Rock. The NBA is finally back. Where's New York at?

[Fat Joe]

Right here.

[Jada]

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[Rich Paul]

Season.

[Jada]

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[Fat Joe]

Let's get to it.

[Jada]

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[Fat Joe]

I can tell you two biggest mistakes this business back in the day. Say Rakim, one of the greatest artists in the world, he would wait every four years to drop a album. Somehow, when we first started rappers, even if they were ready to make an album, they would bullshit for two, three years and then drop an album. That's just the way it was. The Lil Wayne and them started dropping, and DMX started dropping albums every six months.

[Rich Paul]

Two in one year?

[Fat Joe]

Yeah, two in one year. That's when people knew, oh, shit, we could drop. But before then, it was like, hurry up and wait. It was like, you know, and so.

[Rich Paul]

You'Re sitting in your successes when you do that.

[Fat Joe]

I'm trying to tell you, you can't.

[Rich Paul]

Do that, because when you do that, it becomes settlement.

[Fat Joe]

What I'm saying to you is, same thing with bags. Back in the days. I get a million dollars, two million dollars. I live in Miami. I'm like, yo, I'm not going out. I'm not going to work. I'm gonna hit the clubs, pop bottles, pop champagne, till the shit look like it's running out. Then I go out there and get the bag again. Big mistake.

[Rich Paul]

Big mistake. That bag has to be the opposite way, actually.

[Fat Joe]

You actually got to work more, right? So now it's like the horse let that go. The horse taxes, investment, that the horse just be like, yo, we got to keep working. We got to keep going. I wasn't like that, but nobody was.

[Rich Paul]

But you also didn't have the examples. Got to think we come from a totally different environment. You come from a flip environment, not a compounding environment. See, we only thought about the flip. They think about the compounding of it all. It's a totally different mentality.

[Fat Joe]

So break down the difference between flip real quick. Flip and compound.

[Rich Paul]

I have $10.

[Fat Joe]

This is a learning show.

[Rich Paul]

Yeah, I have $10. I want to make 20. That's flipping. Compounding is, I have $10. I'm putting that $10 away. Don't. I don't. I'm not touching it for the next 10 years. And that $10 becomes, let's just say, for sake, a hundred grand. So if you go 10 to 20, 20 to 40, 40 to 80, 80 to 160 versus 10 work. That's a hundred. Now you flip, compound that hundred.

[Fat Joe]

How do you do when you got an athlete that you represent that has six babies in one year? What do you do? You have a real conversation with them or you.

[Rich Paul]

Yeah, I have a justification for having that real conversation, because I, I lived it, right? I don't. You know, growing up, we. That's what you. You lived it. So that was one of the things that I felt like the industry was missing. These guys, they can't. You're not unrelatable, you can't relate, and you really don't care. See, that's the thing that goes over the head of most. But when you have all talent has an ego. We all do, right? But a narcissist, but talent especially high level. So if you're feeding that ego with sweets while everything is going good, you miss out on a lot, per se. But the vegetables and the, the. The. The nourishment don't sound good at the time where I'm at a highest level. It only sound great in need. You miss that conversation when it don't matter. I got 20 cars, I got this. That. I ain't trying to hear that. That's talent today. But you. It should be the other way around. A lot of talent don't value expertise, especially in the sports business, because everyone thinks they can do your job. We work the hardest. It don't matter. I can't write like Jada. I can't write like Joe. I can't perform it. But in sports, because you grow up so close to the player, I'm taking them to practice. I'm doing this, doing that. Everyone thinks that they can do the job because the talent is shown and the talent is actually the work.

[Fat Joe]

I had one of the biggest problems in the world with a good friend of mine. He was a good friend of mine, but his thing was, you know, he thought he could manage me, right? He would tell me, yo, can I have meetings with Jay Z? Can I? There's a street dude that ain't never have a nine to five in his life. He dead ass was asking me that, yo, let me be Jay Z. I got some ideas, yo, I should manage you. Anybody that wants to work in my crew has a job. Anybody I employ, maybe 100 people, maybe even more. Any one of my friends that I grew up with that wants a job, able to work, bring something to the table, they have a job. You see them everywhere in the stores, this and that. Now, if I know this guy don't want to work, Never had a 9 to 5 in his life, never did nothing successful but just float around the hood, hustle to hustle to hustle. He didn't understand, yo, bro, you're not qualified to be my manager and run my career. You just can't do it. And he had a problem with it. He kept telling everybody till at the end, it was like, you know, we had to fall out, fall out, fall out. Cause he had to know, like, yo, my man, you never had a nine to five.

[Rich Paul]

Like, but see, I. I never really had a nine to five either.

[Fat Joe]

No, I get that. But we know who's qualified or who's going to work, who's going to put in that work.

[Rich Paul]

But here's the thing. I always tell people with your friend, right? If I would have talked to him, I would have said, no, you don't need to meet with Jay Z. Go and find a guy with the qualifications that Joe would see to meet with Jay Z. You still getting the credit. If I bring the guy to you with the qualifications and the capabilities, you wouldn't be like, oh, shit. Now I'm building a little equity in that bank of your trust. From a business perspective, you're my friend. I trust you from that perspective. But from a business perspective, it's different now. You make the next.

[Fat Joe]

I only had one friend I ever trusted blindly, right? Rest in peace, my brother, Raul. When I signed my big deal and I negotiated, they I had a deal, right? Young, big punk comes out, he's selling like crazy. Every record label's like, fat Joe, we need the next Spanish guys. So we sit down and they wouldn't let me go. I was in one of them negotiations where they were like, yo, you can't leave. We gonna work this thing. We gonna fill in this deal.

[Rich Paul]

Kaiser. Kaiser did that to me in 05.

[Jada]

That's who did that.

[Fat Joe]

Kaiser did that. No, it wasn't Kaiser. It was Craig Common. But the and Craig, same thing. Both same thing. The point I'm saying is we close the deal. We jump up and down, yo, while we made it. We kids, we came from Street, Street, Street. To get a legit check like that, we felt like we robbed the planet Earth. We walk out. Yo, part of my management team. I got a beating. Tomorrow, 1 o'. Clock. I see you tomorrow, 1 o'. Clock, 1 o', clock, come 2 o', clock, come 3 o', clock, come 4 o', clock, come 5 o', clock, come 6 is 7. I get it, Corey. Yo, what's up? God? Yo, Raul, we had a meeting. One o'. Clock. I got three bitches here. Nigga, I was here. All I said, okay, Raul, it's not for you. It's not for you.

[Rich Paul]

Yeah.

[Fat Joe]

This is one of my most trusted guys. I love to death in my life. I had to tell him off rip like, yo, this ain't for you. Yeah. You ain't on point with this.

[Rich Paul]

That's kyp.

[Fat Joe]

That's what?

[Rich Paul]

Kyp.

[Fat Joe]

What's that?

[Rich Paul]

Know your personal.

[Fat Joe]

Know your personnel. Yeah, I mean, I know every rule. I've been doing business for so long, I know every rule. I ain't got to read the 48 laws. I ain't got a kyp. I've been through every scenario. And you could address, oh, that's this, that's that. I don't give 100. I've been through all that. You know what I'm saying? And I gave opportunities even when I knew there's certain people ain't need opportunities.

[Rich Paul]

My thing is survivors remorse too. Yes. Part of that is that survivors remorse.

[Fat Joe]

When you try to bring everybody with you. I went through that. You know what I'm saying, though.

[Jada]

But.

[Rich Paul]

But that thing is hard. I'm blessed because I don't. I don't really have that.

[Fat Joe]

You don't see many friends like that that you grew up with.

[Rich Paul]

Like, I have a ton of friends that I grew up with, but we all was together. We just have a. It's a strange dynamic that I have. My friends, they was positioned with me so we have a different perspective on it. Right? And then there's a pride that comes with it. Obviously you understand that, but I tell them right away, I'm not. I'm not obligated to do nothing for you, especially now.

[Fat Joe]

You want to know what's crazy is I've been through so much in my life. Somebody told me the other day, I'm looking at some shit. Somebody I know knows the person, and he turned around and said, yo, dude's a bum. Bum, a bum. Immediately, like a fucking flower blooming. I said, I understood because I met some bums in my life. Bums don't want to work, want to do the foulest shit to get it to. This, this a bum is about. I know women.

[Rich Paul]

Bums.

[Fat Joe]

I'm talking about bums. You know what a bum is? A bum is if you gave them the most money in the world, they will have holes in their wall in the mansion. They'll be sliding down the stairs. They will fuck your shit up. They don't give a fuck. They are going to be bums with any. They can hit the lottery and they're going to be bums no matter what the fuck they do. It's sad that I've been dealing with so many different type of people that the minute someone told me somebody I trusted, yo, Homie's a bum. I said, okay, I got it. I know what this is. I don't gotta deal with him or nothing. I'm watching social media. I was like, nah, that's a bum. He's a bum. When you know him, he's a. I'm like, okay. So he's about to cross somebody about the shit on everything. This, this, this, you know, these guys are, you know, I met people like that, that there's nothing you could do to change them. You give them anything. You could polish them. You could take an up and coming rapper, polish them, throw the gear on them. The jury, the this, this, this, this, this. A bum is a bum.

[Rich Paul]

We not gonna throw the flag.

[Fat Joe]

What do I do now?

[Jada]

Take an up and coming rapper.

[Fat Joe]

And do what? Up and coming rapper. Throw the jury on them. Throw it, you know, get them the image, the everything.

[Jada]

You're a boy, baby.

[Rich Paul]

That coffee is working.

[Fat Joe]

The minute. I used to hustle, now all I do is relax. I was a fan of the Jackson 5, but listen, I used to hustle. And I was second in command without going in further, right? And I did good. And I used to hear these guys in my face all the time. I thank you for not killing me for my slot. That's one thing I learned later. I said, man, you were something else. But they ain't kill you in the fucking staircase. They should have killed me a couple of times because I was in the way, right? But I would hear them say all the time, yo, fuck Joe, you know? Why is Joe running the show? This, this, this, we all equal. We all grew up together as kids. Like Cinderella. I leave the drug game alone. But we was making tons of money, B. To rap. Did Apollo get a deal? I'm gone. We had a run, you hear me? Everybody bends out, beam out, this and that. They took over less than three to six months. They was bums back on the block. Bums like they had a gold mine. All you gotta do is open a shop and you caked up. They found the way to bum it out. And all these years I'm working with these guys, I keep hearing them say, yo, why Joe is second? Why Joe? This, this, this. They couldn't do nothing with it, you know, so it's certain people, you know, it's like the horse you need them to water and the motherfucker, you know, if they not going to drink, it's over.

[Jada]

Shoot them in the head.

[Fat Joe]

How do you deal with, like, you know, it's a very hard job. Like, how do you deal when you know, yo, bro, I done dealt with athletes. I done dealt with athletes that, you know. You know, your mom's just getting. Take advantage of. If you see her there with the young dude and you caked up and your mom's like, I done dealt.

[Jada]

Nothing to do with him.

[Fat Joe]

Yeah, but you still gotta deal. Like, what do you do, man? What do you do when you tell a guy like, do you tell a guy like, yo, tell your mother to.

[Jada]

Get rid of a boyfriend? No.

[Fat Joe]

Do they know he can't?

[Rich Paul]

That's not my place. I don't. I don't really get. Get into that. But I thought she was going to ask me a different question.

[Fat Joe]

That's what I was going to ask.

[Rich Paul]

I thought you're going to ask me, what do you do when a guy gets to like the NBA but don't really take advantage of her? Not really, you know, they satisfy.

[Fat Joe]

No, I was not talking about that. I was talking about when you see one of your athletes just getting taken advantage of.

[Rich Paul]

Well, it depends. I don't.

[Fat Joe]

Family stuck. You don't get involved.

[Rich Paul]

Nah, that's not my place, man.

[Fat Joe]

I seen that shit so much where I was just like, but you know me, I'm dumb like that. You get involved.

[Rich Paul]

Yeah.

[Fat Joe]

If I got an artist and I really love you and all that, I'm gonna sit you down and tell you, yo, and I discovered a lot of artists. I could break that down to you, and I would tell them like, yo, you fucking up or you this and this. Well, no, that's different. We gonna take you outta here.

[Rich Paul]

Those. That's three different things.

[Fat Joe]

Okay. Okay.

[Rich Paul]

There's a difference between keeping it very authentic and honest with someone you represent and getting in the middle of something that has to do with them and their wife or my whatever. Those are separate things.

[Fat Joe]

You can't do that. I lost every time. Every time. You ever try to tell my friend. Yeah, yeah. You can't every time. Let me tell you guys, if you want your friend and you see his wife doing something you don't really like, stay out of that. Unfortunately, you got to stay out of that area because they gonna make up.

[Jada]

You're gonna be.

[Fat Joe]

And now you're the bad. It happened to me. Legendary. At first I thought it was keeping it real. I bring the dude to his wife like, yo, look what's going on. This next thing I know, I'm not his man. No, more like that he back with his wife. I give up on that.

[Rich Paul]

I did learn, though. The 10 days I spent in college, I learned that one of the 10 days I had in college, I saw my friend, he was playing ball at a junior a juco. I got the flip joint. I'm in the student center. Like, I didn't give him the whole. But I'm just like, enough. You might need to check home, man. Just, you know, the next day I'm back in the student. I get the Egg McMuffin joint every morning. Here they come.

[Fat Joe]

I'm like, oh, you saw my man?

[Jada]

Yeah, yeah, yeah.

[Rich Paul]

I like. So I. So from there. But also, you learn. I learned that from my uncles and aunts. You just learn so much. I just don't stay honest. Yeah.

[Fat Joe]

That stuff, you can't. I'm.

[Rich Paul]

I'm.

[Fat Joe]

But I was in trouble because I used to really lead with my heart.

[Rich Paul]

Yeah.

[Fat Joe]

I would sit down and tell somebody, yo, you should watch this, this and that. And they would take it wrong. Or maybe like, I'm too strong or whatever. But I'm like, you know, the. The way I look at it. But you dealing with a different. Yeah, you dealing with athletes. They know when they 10 years old, they going to the league if they stay straight. We dealing with dysfunctional motherfucker rappers, all type of shit. They ain't got no father, they whole life. And I, Joseph Cartagena, give them the opportunity. It's my choice if I like 2 time a felon or not, to make him a rapper. Use all my juice to give him the beats. To producers, to ask Jadakiss to rap on his record, to this and this and that, to now they're millionaires, right? You gave them that like that, that. That. That was the opportunity they was looking for, you know, and then. So sometimes you want to give them some advice. When you see them headed straight for a crash, you be like, yo, you know you gonna fuck this up. You know, that's how I deal with it on another level. But, you know, most people ain't never really understand what I was trying to tell them till years later where I had conversations with them. It was like, yo, I wish I shouldn't listen to you. A lot of people I wish I would have listened to. And you said it earlier, you know, you young, right? Well, you want to know what's up with rap today?

[Rich Paul]

I don't understand it today. I can't even.

[Fat Joe]

But what I'm trying to tell you is about somebody telling me, yo, why you don't talk to them young boys? Joe, you the og, too.

[Jada]

I don't want to listen. They don't want to hear me.

[Fat Joe]

You Got a young boy. The survival rate. Fuck a survival rate. The getting on rate and rapping, being successful. It's a lot of guys. Every night I see somebody die on the news that they say rapper Kopala Puppy. We never heard of this person. What makes him a rapper qualifies them. Jada, I'm looking at the news. She's an aspiring rapper. Bitch ain't got a demo, yo. So I'm keeping it above right? So I turn around. Let alone a survival race. I've been telling people this all the time. And this is why people, they get mad at me sometimes because I got to tell you the truth. You think because you black or brown, you got to either hoop or you got to rap and that's it. It's in your mind, you doing one or the other, right? And so they come and they go, yo, you know I'm a rapper, but there's somebody coming to you. It's three people coming to your show. Is anybody downloading your raps? Is anybody. So you. Not really. This is not really a professional. A profession that's easiest. You got a news this sake, man. Yeah, but you got 1% that makes it in rap.

[Rich Paul]

I understand that. Our business is a lot different. What's similar to that is there's times like rankings in our business so you could be ranked number one.

[Fat Joe]

But I wasn't. Let me finish this story because I'm going to forget. You know, I get the Alzheimer's and all that. But listen what I'm saying. How can I talk to a young kid that I know is the exception? He's beyond the 1%, he's less than the 1% and he became successful. How can I sit and tell that 19 year old kid that made $20 million and got his whole crew around him and all that. Yo, this ain't there. You gotta get focused. This. He don't wanna hear that shit from me. No, he's straight up. Like, you can't.

[Rich Paul]

I don't know the answer to that, Joe.

[Jada]

Yeah, you can't tell him anything.

[Fat Joe]

Not today. You got. And you got a lot of dumb athletes too. It's a lot of dumb athletes switched. No, I'm telling you the truth. These motherfuckers are dumb. I used to coach at the Rucker. We got. Listen.

[Rich Paul]

Oh my God.

[Fat Joe]

Listen.

[Rich Paul]

By the way, just so you know, I was there, the blackout. We flew in. Brian's going to drop 50 on your team.

[Fat Joe]

50. We had. Allen Iverson talked about it.

[Rich Paul]

We talked about it.

[Fat Joe]

Allen Iverson. We had Carmelo Anthony, we had Stephanie Mulberry. We had everybody. So they all would have been dropping 50. I'm keeping it above. If you ask Shaquille O', Neal, you win. If you just got LeBron straight out of high school, you're not winning that game, bro. We had the biggest in the game there, too. We had Carmelo right after the championship. We had Stephon Marbury, highest paid player in the league at that time. We had Allen Iverson. We have Mike Bibby. How more you want. You want Zach Randolph? You want Jermaine o'? Neal? You want. Like, who the fuck. We didn't have.

[Rich Paul]

We listen.

[Fat Joe]

Oh, no, brother.

[Rich Paul]

You didn't have young Braun.

[Fat Joe]

That was a prince. He wasn't the king yet, by the way, Catholic school.

[Rich Paul]

When that blackout hit Joe, there was nobody on the planet madder than I was. I wasn't even thinking about the blackout. I wanted to be in that. That atmosphere was gonna be great.

[Fat Joe]

That's a game that never happened.

[Rich Paul]

I was also in the radio station.

[Fat Joe]

Talk about it. People forget that.

[Rich Paul]

That was a. It was great. I love every bit of it. I loved every bit of it.

[Fat Joe]

What's that story you told?

[Jada]

Was in the. In the air, going to Paris, by the way.

[Fat Joe]

No, he wasn't. He was there for the blackout.

[Rich Paul]

He was in the.

[Fat Joe]

No, no, no.

[Jada]

He was there.

[Fat Joe]

He left that night, pulled up. All right, listen. Cool and Dre pulled up and they saw Jay Z in the back. He was out there. Then it was the blackout. He left when they rescheduled it for two days later. Yeah, that's when I believe you guys were in here. The day of the game, the makeup game. I did not see no players coming out of the.

[Rich Paul]

We left the next day after all of that hype. It was over. We left the next day.

[Jada]

Hype of the first game with the blackout.

[Fat Joe]

Was never going to be the next day. Kiss. They were acting like they were here. They went to the radio, they were talking.

[Rich Paul]

No, we was here. What do you mean?

[Jada]

No, no, no, no, no.

[Fat Joe]

For the next game, they schedule him when I come. Okay. By the way, I walk in with my players. They seen them out there. There's pictures of all my players out there. These guys never came.

[Rich Paul]

We was back at. We was back in.

[Fat Joe]

They were gone. Everybody was back in camp and all that. Everybody. I was there. We won by Buffett. Nobody came. What do you want me to do? You got Shaquille o'. Neal. You win. You don't. It was a game.

[Rich Paul]

I think we did it.

[Fat Joe]

I'm talking about AI, I'm talking about Mike Bibby when he's an All Star at that time. I'm talking about Stephon Mulberry, Sebastian Telfair. We already know he wasn't going. He ain't had nothing for Stepon. Yo, you crazy, man. This was a good game. It was going to be a good game. Thank God it didn't happen because I wouldn't be sitting in ROC Nation getting money with these people. That thing was a disaster waiting to happen. That was one step. Kaboom. Junior Mafia clears the room. That was. That was a terrible thing. After that radio. That shit had me, man. It went from Fat Joe to basketball to Fat Joe. Army fatigue. Like, it was like, oh, no. These guys talking crazy. You know, one time, people. You know now comments and all that. One time people were very selective with how they talked about Fat Joe out there.

[Rich Paul]

Very.

[Fat Joe]

It was a different time. Can we do toast for the sneaker? And Rich Paul, just blessing us with his presence. The new show. What's it called?

[Rich Paul]

Game Over.

[Fat Joe]

Game Over.

[Rich Paul]

Yeah.

[Jada]

Know what that means?

[Fat Joe]

I like Max Kelly. One of the best.

[Jada]

Opening is Game Over.

[Rich Paul]

I'm giving you one more thing. Cancun2004.

[Fat Joe]

Talk your shit, Rich Paul. Tell them who was there. Just paint the picture.

[Rich Paul]

Listen, what SNS did for Lean Back. You never seen it.

[Fat Joe]

How many times the man played that shit out there?

[Rich Paul]

A hundred times in a row. BMF was out there a hundred times in a row.

[Fat Joe]

Everybody who mattered was out there in that Cancun. It was the illest party of Memorial Weekend in both.

[Rich Paul]

From City to Daddy O City. There's only two clubs.

[Fat Joe]

Yeah.

[Rich Paul]

Yeah. So we're going across the street there. But sns, by the way, one of the best. It was.

[Fat Joe]

He's one of the greatest. You know, we still employ sns. We still give him shows all the time. We. Anybody kept a lawyer with us. Anybody who didn't take the bag at that blackout time, they still my brothers and we still take care of them now.

[Rich Paul]

Nobody took the bag.

[Fat Joe]

Yeah, they had a lot of bags out there they tried to hire. They took my man John Strick. That's my play about it. Strict was my player. They took Stretch. Strict was that dude. They flipped him. They try to flip Kareem Kareem. They left him a bag. Kareem Reed. Kareem Reed.

[Rich Paul]

Yeah.

[Fat Joe]

And he was my main. If we don't. No, no Kareem Reid. I have no championships.

[Rich Paul]

Speaking of trolling, where's my. Well, I can't even. I don't Even want him now. But 20 years ago, I got you rich on the Joe, I need those joints. You had them on. I got you rich. Never. Never.

[Fat Joe]

You gotta remind me.

[Jada]

No sneakers.

[Rich Paul]

No he ho's crazy, man. Don't send me the plastic TS joint that you give to the. To the kids.

[Fat Joe]

Let me tell you something. Thank you for the sneakers. Thank you for the sneakers you gave us in the new show. Game over. We know it's going to be highly successful. Know what I'm saying? We know it's going to be highly. Yo, you a funny dude. You know I'm with you in the champions. All right, let's take the sip. Let me tell you about Rich Paul. We in the champion. We in. The Knicks is in the championship game. One of your players lost. Who? They was playing for Boston or something like that. Last year or the year before. Sixers.

[Rich Paul]

That was the Sixers.

[Fat Joe]

So there he go, Maxi. Yeah. So I'm on the court, Rich Paul comes on, yo, crack. What's up? This, this, that. He said, yo, my player. I said, them guys got packed up, they gotta go. Like, next morning, I fly to la. I got a meeting at the Pono Lambs. And I'm up in there. I'm talking about 9 in the morning. I'm eating at the Polo Lounge. And I look to the right and Rich Paul's at the next table. Hey, Joe, how you doing? Like, yo, hey, yo, Rich Paul, that day you learn Fat Joe's. He's everywhere. That guy, across the country, he knew that.

[Rich Paul]

I knew that already.

[Fat Joe]

Nah, man, I looked to the side, I said, God damn, that guy out here. Nine in the morning, like, what, we was on the same flight or some shit. That shit crazy.

[Jada]

Ron from Akron, you from Cleveland?

[Rich Paul]

I'm from Cleveland, yeah.

[Jada]

How important is it to give back?

[Rich Paul]

Two ways to give back. In ways that's helpful, in ways that's impactful. Passing out turkeys and things like that, that's helpful. The impactfulness is being able to create things that provide opportunities. You also give back through education, too. I think when people say give back, it's like, oh, you didn't give me nothing to go in my pocket.

[Fat Joe]

Yeah, education is incredible. What I did out there with that school is amaz.

[Rich Paul]

So for me, my give back is. I give back in a number of ways. And I don't. I don't want nothing from. I do a lot of things that I don't want no pub from it. Sometimes I do things and people don't even know I've done things. People don't even know it came from you. But it's very important, though, because I was one of those kids that the community raised, and I was one of those kids that y' all came to the. What was that called?

[Fat Joe]

Strip club. The strip club, like, yo, it was.

[Rich Paul]

On Cleveland State's campus.

[Fat Joe]

Community strip club.

[Rich Paul]

Y' all had a show.

[Fat Joe]

I was there.

[Rich Paul]

It was on Cleveland States. I forgot what it was.

[Fat Joe]

But anyway, I'll tell you one thing, right? I'll tell you. My father from Cuba, rest in peace. No, my father never gave me a compliment in my life, okay? He never said great song, even though he was Cuban. Thank you for buying me my home 20 years ago. Whatever, it's nothing. I paid they bills for 30 years. The only time he ever gave me a compliment was when he see me in the middle of the street giving out turkeys and feeding the people. He said, that makes me proud. I'm proud of you, son, for looking out for the people. And so there's many ways. You're correct. There's many ways. There's ways to inspire. We got stores, our stores.

[Rich Paul]

I saw that with your dad. Huh? I saw that with your dad.

[Fat Joe]

Yeah. We got two stores where single parent moms are the managers. One of them just bought a first home ever. There's so many different ways of giving back and impacting the community. You just gotta do it. And the problem I got is the people that don't give back complaining about somebody giving back. So it's never enough. It's never how you do it. So you got. We got. We got a best friend, grumpy Jim Jones, right? But now Jim Jones gives back, okay? Jim Jones don't give back. Because right now, I see him give back all the time in the community, whether it's clothes, whether it's coats, whether it's turkeys, whether it's this. He's frontline with the giving back. I don't know what happened, but I could tell the lady skipped the line three times. I'm out there, I'm outside. Like, I'm there. I'm on the line. I see the six family members. I know them all. They all waiting for the turkey with the grocery, the six, the daughter, the son, the this. At some point you could say, yo, you know, you know, some people, you.

[Jada]

Only got one of it.

[Fat Joe]

You took six turkeys and the voucher for the food. I know. I just choose to mind my business. You know, Jim out there, he get a little mad and lady skipped three times. I didn't see make him look like. Yeah, it's all over social media. But it make him look like he a bad guy because he lose his patience. But anybody who from the hood. Hood know they trying to skip the line, you know. And so I look at the comments and everybody repost. They talk bad about somebody, but you ain't given that. You ain't changed them people. That's why you got send them a meal on Saturday.

[Rich Paul]

Going back to being unbothered, y'.

[Fat Joe]

All.

[Rich Paul]

You can't worry about what somebody talking about on social media.

[Jada]

Show them the hoodie. Show them the shirt.

[Rich Paul]

Yeah. That's what, you know. Can't worry about that.

[Fat Joe]

Yeah, I do. And I want the smoke, whatever.

[Rich Paul]

But you can't.

[Fat Joe]

I want every audience. No, we putting our foot in your ass even when we don't.

[Rich Paul]

Yeah. But here's what I tell you.

[Fat Joe]

Legendary shit right now. Let me tell you, you better study this podcast. Cause we are changing the whole DNA. This is entertainment. This is like coming home to watch Martin A fucking Cosby Show. It's just. Just.

[Rich Paul]

It ain't the no for sure.

[Fat Joe]

We ain't look one time. So, Mr. Paul, when you graduated high school, this that shit dinosaur.

[Rich Paul]

By the way, I told my team, they gave me this thing in the car. It's like, oh, you know, here's the talking points. And I was like, these guys aren't following that. I can guarantee you they're not doing that.

[Fat Joe]

We shooting this from the hip.

[Jada]

I told him that it's about life, talking about the snakes.

[Rich Paul]

But, you know, my team is they ultra prepared, which I'm thankful for. But I thought about it. I'm like just Joe and Jason. They're not following.

[Fat Joe]

They don't look like our guys. They don't look like what, an inch? Just look like our guys look like they know what's the. The bubonic chronic. They know this.

[Rich Paul]

This. Nah, nah. Let me tell you rolling with that joke.

[Fat Joe]

Your guys, they all got great staff.

[Jada]

Yeah, listen, our staff is great.

[Fat Joe]

Let me tell you something.

[Jada]

We have a great staff.

[Fat Joe]

Ain't none of them got the lines like him. You see them? He got a battle Jaylen moles with that.

[Rich Paul]

He got this two women here. Me.

[Fat Joe]

Yeah, yeah, they on point. Yo, listen, let me tell you something. Your wrist forward. Use the smooth guy, man. Let me tell you something. But this is not dinosaur.

[Rich Paul]

Nah.

[Fat Joe]

And I lately, because I'm in the game, every now and then I lurk and I look at a little something else. Damn. They everything we not. I'm just keeping it A buck. I want everybody to get a dollar. But they ain't us. We entertaining. We get. We. We drop.

[Rich Paul]

Closest to you, huh? Closest who?

[Fat Joe]

You think like, closest to us?

[Rich Paul]

Yeah.

[Jada]

Don't get no. He's about to tell you something crazy. Don't, Luke.

[Fat Joe]

I know they, not us. You want to know why? Because we're Chuck and Shaq. We got the chips.

[Jada]

Kenny, you got the Kenny leg, though.

[Fat Joe]

I got the Kenny leg. Yeah. I got the Kenny spit. I'm more like Kenny, huh? Yo, this we chucking kids then you know why you're married here. You're training here. Yo, you gotta show me how to straighten the leg out, man. I can't take this shit. I'm catching. Hold on, hold on. Is there a way your man to train him?

[Jada]

Nothing else?

[Fat Joe]

Yo, Kiss, he can't give him anything.

[Jada]

Giant bartenders.

[Fat Joe]

Is there a way for me to straighten out my leg? Like legally? Or is it like an operational calisthenics?

[Jada]

He don't know about fucking ball.

[Fat Joe]

He know the human body. He number one trainer.

[Jada]

He don't know about putting.

[Fat Joe]

He stay away from me. Straighten out my shit. So I'm fucked up a lot.

[Jada]

He asking him can he fix his leg. He can't fix your leg. He can fix your chest, his shoulders and all that.

[Fat Joe]

But that'll give you the look off your leg is straight, right? There's a way to do it right. Sir Joe, my son, sent me some operation for my leg. He got them up out there. They thinking my leg. Yo.

[Jada]

Lords in London, no.

[Fat Joe]

Up nyc. We got these. These are snow shits. This is like having a heater on. These are snow.

[Jada]

Those are fire.

[Fat Joe]

I got something. I see.

[Rich Paul]

Yeah.

[Fat Joe]

I mean, hopefully last time you went, you get the right shoe. Where the storage. I gotta go back stores uptown, the Bronx, Harlem, Washington. Nice. They gave him a 12 and a 10 and a half. Timbo went to get. He came up here, he was like, yo. You know, our sales dropped after that. Yo, yo, yo, Kiss. Your word is gold in the hood ourselves. Dropped after.

[Jada]

Come on, ladies and gentlemen. I went back, they took care of me. They had a friend. They had a crispy box for me. They gave me the right size. Make sure you shop it up, man.

[Rich Paul]

Your word is golden.

[Fat Joe]

Let me ask you. Let me ask you.

[Rich Paul]

Bounty, when you hit him with.

[Fat Joe]

Right now, Kiss is dressing his age. And to me, he's fly, you know. Now a lot of. They call us tweenagers and like that.

[Rich Paul]

No, they call you.

[Fat Joe]

They talking about if you got a quarter zipper or something. You a old man. Not a quarter zippers. I just copped the $4,000 quarter zipper shirt.

[Jada]

Quarter zips.

[Rich Paul]

No, the quarter zipper.

[Fat Joe]

$4,000.

[Jada]

Not reading it.

[Fat Joe]

Now the quarter zip is in. Now they try to disrespect Air Force One. They say his granddad's shoes.

[Rich Paul]

Yeah, yeah.

[Jada]

And I can't be.

[Fat Joe]

Oh, you with New Balance. Yeah, you. You like a Don James. You like a Don King. Don King come in the ring with a Mexican and Puerto Rican flag. Whoever won, that's the shit. He walking on the way like that.

[Jada]

He came with the win, and he left with the win.

[Fat Joe]

Let's Coney let the Coney up.

[Rich Paul]

That be like Sakota N. That's not gonna happen.

[Fat Joe]

Joe, when you put these on, I know it's. I. You a fool.

[Rich Paul]

Watch how you. Yo, Joe, when you. When you. When you put the layout, put them joints up there.

[Fat Joe]

Oh, no, we gonna do it.

[Rich Paul]

By the way. You got to get a whole new. It's gotta come.

[Jada]

Everything.

[Fat Joe]

I brought a class. Don't do that. I brought a classic out.

[Rich Paul]

No, you don't do that.

[Fat Joe]

You don't do that. I believe.

[Jada]

Wait for him to buy me a Daytona. Hopefully this Christmas.

[Fat Joe]

Hopefully, my business. No, no, no. I'm not doing that.

[Jada]

Business partner give me a Daytona for Christmas.

[Fat Joe]

I got a gift for you. By the way, I got a gift coming for you.

[Rich Paul]

Oh, you get the Daytona in the Le Mans for Christmas.

[Fat Joe]

I never said nothing about no day. It might be a lettuce wrap because he's so vegetarianish.

[Jada]

Might be a lettuce wrap.

[Fat Joe]

That might be nobody. I got a gift for you, though. That's. That's. No, I got a nice, thoughtful gift for you that you're gonna truly enjoy, my brother. What's a watch? Who wants an extra one? But. Oh, yo, wrist ball. This ain't that.

[Jada]

That ain't this.

[Fat Joe]

It's cracking.

[Jada]

This got the noise for Rick. That's thirsty.

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