Podcast Summary: The Herd with Colin Cowherd

Episode: Show Me Something - Sophie Cunningham joins Project B & West Wilson hits the Sunday Night Football sidelines
Date: December 6, 2025
Host: iHeartPodcasts & The Volume (Colin Cowherd)

Episode Overview

In this engaging episode, the hosts chop it up about the whirlwind of holiday life, major career moves, and breaking news in women's basketball. Sophie Cunningham, WNBA pro, discusses her new partnership with Project B—a transformative global offseason league for women’s basketball. At the same time, co-host West Wilson shares his excitement about becoming a sideline reporter for Sunday Night Football. The banter balances humorous confessions about holiday indulgence and ripped jeans with deep dives into sports culture, career growth, and the business side of athletics.

Key Discussion Points & Insights

1. Life & Sports During the Holidays

• The post-Thanksgiving energy:

  • Both hosts discuss how exhausting the holidays can be, with Sophie reflecting on choosing family time over traditional Blackout Wednesday partying.
  • “I actually just stayed home and spent so much time with my family and it was, like, so fulfilling.” —Sophie (08:25)

• Holiday meals, traditions & breaking the mold:

  • Sophie’s family plans to do an Italian Christmas dinner instead of the usual.
  • “We always do, like, the same types of meals...this year, our cousins are going to do...an Italian dinner. Lunch.” —Sophie (09:44)
  • The conversation moves to moonshine, home wine-making, and loving moments with extended family.

2. Career Milestones: West Goes Sideline

• Breaking into sports broadcasting:

  • West reveals he’ll be on the field for Sunday Night Football, reporting live for the Chiefs vs. Texans game for Peacock:

    • “I am now hosting on the field. I’m the sideline reporter for Chiefs Texans Peacock Live stream Reality Hot seat. So Turn me up.” —West (13:20)

  • Preparation and keeping it relaxed:

    • West aims to keep his natural, witty style on air, inspired by less formal broadcasting personalities like Pat McAfee.
    • “I like doing things that are, like, fun...I don’t want to be too formal.” —West (14:29)

  • On balancing fandom and professionalism:

    • West debates how much Chiefs gear is appropriate on air:
      • “Are you supposed to dress in neutrals?”
      • “Honestly, everyone knows you’re a Chiefs fan. Like, don’t fake it.” —West recalling advice (23:20)

3. Sophie Cunningham Joins Project B

• Project B details:
  • A new women’s basketball league operating in the WNBA offseason, boasting first-class travel, international markets, top medical support, and major financial backing.
    • "This league will go in our off season...and this one offers a lot. A lot, a lot, a lot of money." —Sophie (30:27)
    • "You go to, like, seven different markets around the world...you're only there for a certain amount of time, and then you have the rest of the time off." —Sophie (31:25)
  • The league is organized, well-backed by tech companies (not "Saudi money"), and offers players equity.
    • “They're giving equity to everyone...high risk, high reward.” —Sophie (36:27)
  • Sophie's decision: Initially reluctant, she chose Project B after weighing its fit with her career prime and global ambitions.
    • “What a great time to expand my brand globally...prime in the WNBA is like anywhere from 28 to 34.” —Sophie (32:59)

4. Pop Culture, Sports, and Midwest Mentality

• Midwest sports loyalty:

  • Discussion on Midwest vs. Sunbelt sports cultures—how Missouri, Indiana, etc., foster deeper sports identities than places like Arizona.
    • “Midwest sports are just so good because...that’s their fun.” —Sophie (45:45)
    • “In the Midwest, like...get your head out of your ass and win us a game.” —Sophie (46:11)

• Hockey experiences:

  • West recounts riding the Zamboni at a Blues game, doing a hockey breakdown for the Jumbotron, and family time at the arena.
    • “There’s a little blade, and it shaves off...hot water fills the cracks.” —West, on how a Zamboni works (37:07)
    • “Did you hit one of these? ... And the crowd go crazy?” —Sophie teasing West (41:31)

• Fans, coaches, and loyalty:

  • Debate on coaches leaving teams for rival programs, fans’ passionate (sometimes over-the-top) responses.
    • “That’s just funny to me...people love their sports team so much that they will literally quit from their jobs...just to go like, tell someone to fuck off.” —Sophie (47:28)
    • “Booing rocks...getting booed feels cooler than applause.” —West (49:26)

5. Pop Culture & News Oddities

• Ozempic for cats?

  • Both hosts react with disbelief and humor to the headline that a drug company is reformulating Ozempic for obese cats and dogs.
    • “Stop feeding your cat so much...that is just so stupid.” —Sophie (51:45)
    • “I've seen more fat cats than fat dogs” —West (51:33)

• Instagram body image:

  • Candid chat on social media’s impact on body image and why imperfect bodies are okay.
    • “That's what makes everyone unique though. So why are we all trying to fit the same build?” —Sophie (52:22)

6. Lighter Moments & Banter Highlights

• Ripped denim & self-deprecating humor:

  • Sophie describes her jeans catastrophically splitting due to “thick thighs”—tying it all back to body acceptance.
    • “You think I’m, like, a skinny little petite thing. My thighs are chafing. That’s why I ripped my denim jeans.” —Sophie (02:46, 52:46)

• Thanksgiving mishaps:

  • Stories about food disasters at family gatherings and how to handle them—mostly with laughter and pizza.

• West buttoning Sophie’s shirt mid-podcast:

  • A fun, sibling-like exchange with fashion emergencies and wardrobe malfunctions.
  • Timestamp: (25:15)

Notable Quotes & Memorable Moments

• “I need to get my together and, like, show up...somehow when I feel tired I play better.” —Sophie on motivation (06:26)
• “If the Chiefs lose Sunday, it’s over.” —West on the team’s do-or-die week (11:24)
• “Honestly, the platform that it gives us athletes to expand our game and our brand globally is huge.” —Sophie on Project B (36:49)
• “Getting booed...it feels cooler than applause.” —West (49:26)
• “That's like soul therapy. And if you're feeling a little extra like we usually are, go for the double Arby's double roast beef.” —West, blending football and food love (19:37)
• “Men do not have brains.” —Sophie, after a story about a friend peeing himself to stay warm, discussing the difference between men and women. (54:41)

Timestamps for Important Segments

• 05:17-06:34: Talking pre-game motivation and caffeine placebos
• 08:13-09:44: Sophie's holiday traditions and opting for family time
• 11:00-14:44: Chiefs’ must-win game talk; West’s big sideline reporting gig
• 23:13-24:18: Balancing fandom and professionalism as a reporter
• 30:27-33:32: Announcement & breakdown of Project B league
• 36:20-36:49: Project B equity for players and global impact
• 41:07-42:32: Zamboni lesson and hockey breakdown at the Blues game
• 45:06-46:11: Midwest sports culture vs. Sunbelt/southern cities
• 47:28-48:11: Fans’ extreme emotional investment; coaches leaving teams
• 51:28-53:09: Ozempic for pets & body image, Instagram’s impact
• 54:41: Pissing story — “Men do not have brains” moment

Episode Tone & Style

The episode is a lively, casual conversation peppered with wit, self-deprecation, and moments of real vulnerability. Both hosts are unfiltered and frank—especially when discussing body image, professional pressures, and their personal lives. Sports, family, and pop culture blend in a way that feels like listening in on a conversations between witty, insightful friends.

For Listeners

If you’re a fan of unfiltered sports talk that mixes real career insight with laughs and hot takes, this episode is a must-listen. You’ll get a rare view into the business side of women’s basketball, the stress (and rewards) of sideline reporting, and the deep bond between sports, identity, and family—plus plenty of light moments to keep things fun.