Live at eduWeb 2026 with Dan Desrochers

In this bonus episode recorded live at the eduWeb Summit in Orlando, Dustin speaks with Dan Desrochers of Amherst College about what it means to serve as an embedded communications leader within student affairs and why context, process, and strong relationships are essential to effective higher education marketing. They discuss the value of building thoughtful communication strategies, leveraging AI to enhance workflows without sacrificing creativity, and resisting the urge to chase every new trend—whether it's social media platforms or emerging technologies.