Live at eduWeb 2026 with Laura Beth Telep

In this bonus episode recorded live at the eduWeb Summit in Orlando, we speak with Laura Beth of CLYDE about how AI is reshaping higher education marketing, communications, and public relations. They discuss why institutions need to rethink their websites as content engines for generating perception by AI rather than just destinations for human visitors. Laura Beth also shares how earned media, press releases, and even Reddit have become increasingly valuable sources for showing up in AI-powered search, and why there's no single formula for succeeding in this new landscape.