Faith Leaders Mini-Series - Episode 249 (1 of 4)

In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum, each episode highlights how faith-driven leadership is shaping the future of higher education during a season of rapid change and innovation.

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Christian higher education is navigating rapid cultural shifts, technological disruption, and growing pressure to stand apart in a crowded marketplace. Dr. Adam Wright, President of Dallas Baptist University, shares how DBU is embracing a mission-first approach rooted in authentic faith, intentional leadership, and a commitment to prayer. From creating a distinctive student experience to leveraging technology and AI for meaningful connection, this conversation offers practical insight for leaders seeking clarity and conviction in a changing higher education landscape.

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What We Cover in This Episode

🔘 Why distinctiveness matters more than ever in higher education marketing

🔘 How DBU integrates faith into scholarships, recruitment and campus culture.

🔘 Using technology, video and AI to strengthen student connection and communication.

🔘 Why prayer remains central to leadership and institutional decision-making.

🔘 How leaders can focus on priorities instead of chasing balance.

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Episode Highlights

01:46 - Building a distinctive and mission-driven university identity

04:55 - Telling an authentic story through marketing and digital communication

08:47 - Leveraging AI and multilingual video for global student outreach

10:30 - Operationalizing prayer across the university community

14:41 - Leadership advice on wisdom, priorities, and spiritual focus

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The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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