Podcast
The Higher Ed Marketer
Hosted by Caylor Solutions · EN
The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
14episodes
Episodes
Newest firstAll episodes
Big Announcements about the Summer
Apr 2100:06:29Tap to summarizeZach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you. There are big plans for The Higher Ed Marketer this summer including the return of the beloved Faith Leaders series. The Higher Ed Marketer Network is adding a brand new show and The Higher Ed Marketer Press will be releasing a brand new book very soon.With deep gratitude for everything we've built together and clarity about the future, we invite you to hear about the continued momentum of our network and community. Thank you for being a part of this journey as we remain committed to serving higher ed well.___What We Cover in This Episode🔘The journey to 250 episodes and what it represents for the community🔘Honoring Troy Singer’s impact and leadership transition🔘The return of the Faith Leaders series and summer content lineup🔘 A new podcast launching within The Higher Ed Marketer Network🔘Expansion of The Higher Ed Press with an upcoming book release___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Breaking Silos: Aligning Academics, Enrollment, and Innovation
Apr 1400:34:21Tap to summarizeSilos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move from isolation to alignment by fostering intentional relationships, embracing shared ownership, and staying anchored to mission while navigating change.___What We Cover in This Episode🔘 Breaking down silos between academics, enrollment, and marketing🔘 Why faculty should adopt a learner mindset across departments🔘 How to evaluate and evolve academic program portfolios🔘 The human side of making difficult program decisions🔘 Creating space for innovation while staying mission-aligned---Episode Highlights02:50 – From faculty to collaborator, shifting perspective on enrollment and marketing07:05 – Why silos exist and how leaders can begin bridging the gap12:09 – What healthy collaboration actually looks like across teams16:12 – Why market demand must shape academic offerings22:58 – Navigating AI in the classroom and institutional strategy26:16 – How marketing and enrollment can influence what gets built next29:06 – A simple but powerful step to start collaborating today___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Why Higher Ed Leaders Must Think Like CEOs
Apr 700:31:11Tap to summarizeDeep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for Troy and wish him the very best. ___Special Fan Favorite Episode: In this reply conversation, Eric Hogue, President of Colorado Christian University, offers a bold perspective on leadership that challenges traditional thinking and calls institutions to rethink how they operate, fund their mission, and prepare for what’s ahead as financial pressures continue to rise.___What We Cover in This Episode🔘Why adopting a CEO mindset is critical for institutional survival🔘The role of net tuition revenue in long-term sustainability🔘How to approach donor relationships as strategic partnerships🔘Building a multi-year strategy for growth and innovation🔘Creating a distinct institutional identity that attracts the right students and supporters___Episode Highlights--Why higher ed presidents must think like CEOs--A donor-centric approach that prioritizes input over asking--A three-part strategy for sustainable growth--Where transformation starts, aligning with your board chair--The power of building relationships, not just networksThe Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Launching a Brand New Website While Being New To Higher Education
Mar 3100:37:44Tap to summarizeWhat happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience and institutional story. This conversation unpacks how thoughtful leadership, trust, and alignment can turn a fragmented digital presence into something purposeful, intuitive, and mission-driven.___What We Cover in This Episode🔘 Why "attention is king" in modern higher ed marketing🔘 Lessons from transitioning into higher ed from the private sector🔘 Building trust across campus before launching major iniatives🔘Navigating website redesigns as change management, not just tech projects🔘 How to align stakeholders around a student-first digital experience.___Episode Highlights02:03 – Transitioning into higher ed and culture shock07:20 – Building trust through presence and authenticity10:06 – Why the website redesign was necessary12:00 – The real challenge, people not technology13:30 – Creating buy-in across campus stakeholders15:35 – Moving to a student-first website strategy22:00 – Leadership growth during major transitions24:30 – Post-launch challenges and holding the line___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information.
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