Podcast
The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community
Hosted by Dave Campbell - Podcast Coach, Cheerleader and Podcast Community Advocate · EN
Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels - HowToPodcast.ca is your home for podcasting!
181episodes
Episodes
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E746 - How to be Self-Aware Without Being Self-Absorbed as a Podcast Creator - Adjusting Your Personal Volume For the Room
Yesterday00:28:03Summary readyEpisode 746 - How to be Self-Aware Without Being Self-Absorbed as a Podcast Creator - Adjusting Your Personal Volume For the RoomHow do you become a better podcast host without making everything about yourself? In this episode, Dave explores the important difference between being self aware and being self absorbed, using lessons from music, podcasting, and everyday conversations to show why the distinction matters for every creator.Drawing from decades as a musician, Dave shares how experienced performers understand when to step forward and when to support the rest of the band. That same mindset applies to podcasting. Great hosts create space for their guests, respect their audience's time, and focus on delivering value instead of seeking attention.Throughout the episode, Dave explains that self aware podcasters continually ask whether their content serves the listener. They strive for clarity, ask thoughtful questions, welcome feedback, and remain open to learning. In contrast, self absorbed creators often dominate conversations, repeat their own accomplishments, ignore constructive feedback, and unintentionally create distance between themselves and their audience.Using stories from a music store and comments from John Mayer and Conan O'Brien, the conversation illustrates how true confidence rarely needs to be the loudest voice in the room. Skilled musicians often play quietly because they understand their role within the bigger picture. The same principle applies to podcasting. You do not need to overpower your guests, compete for attention, or constantly prove your expertise to earn the respect of your audience.Dave encourages podcasters to evaluate every episode before pressing record by asking simple but meaningful questions. Who is this episode for? What value will listeners receive? Am I contributing something useful or simply adding more noise? Those moments of reflection help creators remain intentional and continue growing alongside their audience.The episode closes with a reminder that podcasting is a collaborative experience built on trust, curiosity, and meaningful connection. Sometimes the most valuable thing a host can do is step back, listen well, and allow someone else's story to take centre stage.The strongest podcast hosts are not the loudest voices. They are the most self aware. By focusing on serving your audience, supporting your guests, and continually learning, you create a podcast that builds lasting trust and meaningful connections.How's Life with John Mayer - Conan O'Brien FULL INTERVIEWhttps://www.youtube.com/watch?v=ltVb67i3Fgo&t=549s____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
SummaryE745 - How to Podcast Like a Band - Your Podcast Is a Band (Start Acting Like It) Part 2
2d ago00:27:46Summary readyEpisode 745 - How to Podcast Like a Band - Your Podcast Is a Band (Start Acting Like It) Part 2What can podcasters learn from musicians? In this continuation of the discussion, the episode explores how the principles that make great bands successful can also help create more meaningful and engaging podcasts.Using decades of experience as a musician, the conversation draws comparisons between building a band and building a podcast. It highlights the importance of choosing collaborators who are enjoyable to work with, emphasizing that personality, chemistry, and a willingness to grow often matter more than technical perfection. The same philosophy applies to selecting co-hosts, guests, and even evaluating your own role behind the microphone.The episode also explores the value of reliability, preparation, and consistency. Just as musicians earn trust by showing up ready to perform, podcasters build lasting relationships with their audience by being dependable and prepared before hitting record. Success is not built in the spotlight but through the work that happens behind the scenes.Listeners are encouraged to focus on serving the conversation rather than their own ego. Great podcasts are created by connecting with people instead of trying to impress them. The discussion explains how thoughtful pacing, vocal variety, intentional silence, and emotional highs and lows create the same kind of dynamics that make music memorable. It also examines the importance of harmony by supporting guests, complementing co-hosts, and allowing every voice to contribute without competing for attention.Throughout the episode, the audience remains at the center of every decision. Whether performing on stage or recording a podcast, the experience should be created with listeners in mind. The conversation concludes by reminding creators that a podcast is more than content. It is the combination of preparation, chemistry, listening, energy, and connection that transforms an episode into something people genuinely want to experience.The closing message offers encouragement to podcasters at every stage of their journey. Even if you feel inexperienced or uncertain, improvement comes through practice, repetition, feedback, and a commitment to becoming a better version of yourself with every episode.Key TakeawayThe strongest podcasts are built the same way great bands are built through preparation, trust, collaboration, authenticity, and a genuine desire to create an experience that connects with the audience long after the episode ends.____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
SummaryE744 - How to Podcast Like a Band - What Podcasters Can Learn from Musicians
3d ago00:35:34Summary readyEpisode 744 - How to Podcast Like a Band - What Podcasters Can Learn from MusiciansDrawing from more than four decades as a musician, this episode explores how the lessons learned in rehearsal rooms, recording studios, and live performances can help podcasters create stronger, more engaging shows. By comparing podcasting to being part of a band, the conversation reveals that great content is built through preparation, collaboration, and a genuine commitment to the audience.The episode begins by examining the importance of rehearsal. Just as successful bands spend countless hours practicing before stepping onto a stage, podcasters benefit from investing time in developing their skills before expecting exceptional results. Confidence, natural conversations, and a smooth delivery are built through consistent preparation rather than hoping everything comes together after pressing record.The discussion also highlights the importance of understanding individual roles within a conversation. Every member of a band has a unique purpose, and the same principle applies to podcast hosts, guests, and co hosts. When everyone understands their role and allows others the space to contribute, conversations become more balanced, authentic, and enjoyable for listeners.Listeners are encouraged to think like musicians by listening carefully, responding naturally, and allowing guests to finish their thoughts before moving the discussion forward. The episode explains how meaningful conversations develop when hosts build on what has already been shared instead of simply working through a prepared list of questions. Making connections between ideas, recognizing recurring themes, and guiding the discussion without controlling it creates a richer experience for both guests and the audience.The conversation concludes by reminding podcasters that great shows are created through collaboration rather than perfection. Just as bands grow stronger by supporting one another and learning together, podcasters create lasting connections by preparing well, listening deeply, encouraging others to shine, and continually refining their craft through practice.Key TakeawayApproach your podcast the way a great band approaches music. Prepare with intention, understand your role, listen carefully, support the people around you, and remember that meaningful conversations are created through connection, collaboration, and continual practice.____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
SummaryE743 - What John Mayer and Conan O'Brien Say About Not Being Enough for Others, It is Okay to Not be Everyone's Favourite Podcast
4d ago00:31:59Summary readyEpisode 743 - What John Mayer and Conan O'Brien Say About Not Being Enough for Others, It is Okay to Not be Everyone's Favourite PodcastEvery podcaster wants their show to connect with listeners, but what if one of the biggest breakthroughs comes from accepting that you will never be everyone's favourite podcast? In this episode, Dave reflects on a conversation between Conan O'Brien and John Mayer, drawing powerful lessons that every content creator can apply to their own podcasting journey.The discussion explores the pressure many podcasters place on themselves to please everyone, only to discover that criticism, differing opinions, and personal preferences are unavoidable. Whether someone dislikes your voice, your style, your humour, or your format, it does not mean your podcast has failed. It simply means you are not the right fit for every listener, and that is perfectly okay.Dave explains why studying other podcasts is valuable, not to copy them, but to better understand the landscape and identify opportunities to create something that is authentically your own. Rather than chasing another creator's success or trying to imitate their style, podcasters are encouraged to embrace their unique perspective and develop a voice that cannot be duplicated.A central theme throughout the episode is learning to separate constructive feedback from criticism that serves no purpose. While thoughtful advice can help improve a show, constantly changing direction to satisfy every opinion only pulls creators further away from their authentic identity.Inspired by John Mayer's perspective, Dave highlights a simple but powerful creative cycle: create, receive criticism, survive, then create again. Every episode becomes another opportunity to learn, improve, and continue building without allowing negative comments to define your future.The conversation also reminds creators that audiences spend far less time thinking about our work than we often imagine. Most listeners simply enjoy an episode, move on with their day, and return when the next one is available. That realization creates freedom to take risks, experiment, and continue growing without fear of perfection.This episode is an encouraging reminder that podcasting is not about winning everyone's approval. It is about consistently creating meaningful content for the people who genuinely connect with your message.Your goal is not to become everyone's favourite podcast. Create with authenticity, welcome helpful feedback, let go of the rest, and keep showing up. Every episode is another opportunity to grow, serve your audience, and strengthen your unique voice.How's Life with John Mayer - Conan O'Brien FULL INTERVIEWhttps://www.youtube.com/watch?v=ltVb67i3Fgo&t=549s_____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
SummaryE741 - How Would You Explain Podcasting to Someone That Has Never Heard of Podcasting
6d ago00:16:40Summary readyEpisode 741 - How Would You Explain Podcasting to Someone That Has Never Heard of PodcastingHow would you explain podcasting to a person that has zero concept of technology, famous podcasters like Joe Rogan, audio streaming, YouTube - like a completely uninitiated, non-podcast listener? I would love to hear your explanation of podcasting and then to have you try it this week on a non-podcast listener in your space, community or family.We need more active podcast listeners in our space, not just to our own show (which would be nice) but, to podcasting in general - we need to promote podcasting to the world as podcasters!So let's hear your best promo for the podcasting space, how would you explain podcasting to a new potential podcast listener? ___Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
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E740 - How To Assess and Plan Your Podcast Better - How To Get Your Podcast Back On Track - Practical Podcast Tips
1w ago00:16:03Summary readyEpisode 740 - How To Assess and Plan Your Podcast Better - How To Get Your Podcast Back On Track - Practical Podcast TipsThis episode of The How To Podcast Series focuses on a challenge many creators face but rarely admit out loud: feeling overwhelmed, behind, and out of control with their podcast. Dave addresses this head-on, reassuring listeners that falling behind does not mean failure. Instead, it signals the need for a reset and a smarter approach.Using a relatable driving analogy, Dave explains how podcasting can feel like constantly shifting gears without ever settling into a rhythm. The goal is to reach “cruise control” where your workflow feels steady, predictable, and manageable. Many podcasters, especially those producing interview-based shows, get stuck in a reactive cycle by recording and releasing episodes at the last minute. This creates stress and leaves no room for unexpected disruptions, like guest cancellations.Dave shares a practical solution: step away briefly to move forward more effectively. Taking a short break from publishing allows you to batch record episodes and build a buffer. This “in the can” content gives you breathing room and protects your schedule from last-minute issues. By planning ahead, you shift from scrambling week to week to operating with intention and control.He emphasizes the importance of assessing why you fell behind in the first place. Whether it is personal commitments, burnout, or a lack of fresh ideas, identifying the root cause is essential. Sometimes the best creative decision is to pause, reset, and allow new ideas to develop naturally rather than forcing content.Planning also plays a critical role. Creating a 52-week content calendar helps map out your year, making space for seasonal and themed episodes while reducing decision fatigue. Recording episodes well in advance, even months ahead, allows you to stay consistent without pressure and maintain a higher quality of content.If your podcast feels overwhelming, do not push harder. Pause, assess what caused the stress, and build a simple plan with buffer content and a clear calendar so you can regain control and enjoy the process again.Evaluate Your Situation: Understand why you fell behind. Was it due to personal commitments, burnout, or lack of content? Identifying the root cause can help prevent similar issues in the future.Create a Content Calendar: Plan your upcoming episodes. This can help you visualize your production schedule and ensure consistent content delivery. Aim to have a buffer of episodes ready to avoid future delays.___Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
SummaryE739 - 2 Things That You Can Do Today To Make You A Smarter Podcaster - Practical Podcasting Tips
1w ago00:12:01Summary readyEpisode 739 - 2 Things That You Can Do Today To Make You A Smarter Podcaster - Podcasting TipsThis episode revisits a powerful idea: becoming a smarter podcaster does not require complicated strategies, just intentional habits that shape how you show up behind the mic. The focus is on two practical shifts that can immediately improve your podcast and the experience you create for your listeners.The first is the work no one sees. Great podcasting happens long before you hit record. Preparing your guest, having meaningful pre-conversations, and building a strong connection all contribute to a better episode. When you take time to align on purpose and audience, you create a bridge between host and guest that translates into a more natural, engaging conversation. Like any skilled craft, the pride you put into the unseen details shows up in the final product. Your audience may not know the effort involved, but they will feel the difference.This idea is reinforced through real-life examples of craftsmanship, where quality and care are evident even when the work is hidden. Whether it is painting a wall or cleaning a window, doing your best work, even when no one is watching, builds a reputation that speaks for itself. Podcasting is no different. A smart podcaster takes ownership of the entire process and prioritizes genuine connection over shortcuts, including over-reliance on tools.The second shift is simple but transformative: ask shorter questions, complicated questions often confuse guests and dilute the conversation. A concise question creates clarity and invites stronger, more focused answers. Instead of overexplaining, get straight to the point and allow space for your guest to respond. Then listen carefully and follow up naturally. This approach turns an interview into a real conversation, which benefits both the guest and the listener.By reframing interviews as conversations and staying present in the moment, you create a more engaging and authentic experience. It is not about sticking rigidly to a script but about responding to what is being said and exploring it further with curiosity.Smart podcasting is built on intentional preparation and clear, concise communication. Put in the unseen work, focus on your listener, and simplify your questions to create stronger, more meaningful conversations.Do you want to be the smartest podcaster? Is that attainable? Not sure, but our podcasts could benefit from acting on these two things.First - put in the work behind the scenes that nobody sees - be proud of your work, your research, your show and your audience and show up for them every time!Second - the shorter the question, the smarter the host - short, pointed questions are better by far than 4 minute question setups, back story to why you are asking this specific question and layered questions with questions within a question that confuses the guest, the listener, heck, even you as a host forgets what you even asked...Don't loose your audience with wordy questions - keep your questions shorter! Try it!___Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
SummaryE738 - A Podcast Idea for Authors - Create An Editors Cut for your book that your readers would pay to consume
1w ago00:27:28Summary readyEpisode 738 - A Podcast Idea for Authors - Create An Editors Cut for your book that your readers would pay to consumeIn this episode, Dave introduces a powerful and often overlooked opportunity for authors to expand the life, impact, and income potential of their books. Drawing from years of conversations with writers on Living the Next Chapter, he highlights a common gap: authors create incredible worlds and stories, but rarely leverage everything that didn’t make it onto the page.The core idea is simple but transformative. Instead of stopping at the book and even the audiobook, authors can create a private, companion podcast that acts like an “editor’s cut” of their work. This is not a retelling of the book, but a deeper, behind the scenes exploration of it. It gives readers access to the author’s thinking, creative decisions, deleted scenes, character backstories, and the real life moments that shaped the narrative.Dave explains how this kind of short-run, intentionally structured podcast can enhance the reader experience while also creating a direct-to-audience revenue stream. Rather than relying solely on book royalties, authors can offer exclusive audio content through a private feed, strengthening their connection with their audience and turning casual readers into engaged fans.He also shares practical ways to approach this, from episode ideas like origin stories and chapter breakdowns to incorporating unused material and reader questions. For nonfiction authors, this opens the door to expanded insights, updated perspectives, and deeper teaching that goes beyond the limitations of a printed page.At its heart, this episode is about ownership, creativity, and connection. It challenges authors to think differently about their content, not as a finished product, but as the foundation for a richer, ongoing experience that serves both their audience and their creative business.Your book is only part of what you’ve created. By building a companion podcast, you can deepen audience connection, extend the life of your work, and unlock new value from content you already own.____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
SummaryE737 - Podcasters that Make Noise - A Guitar Lesson for Podcasters and Guesting Strategy Insights with CO-HOST Nick McGowan
1w ago00:50:22Summary readyEpisode 737 - Podcasters that Make Noise - A Guitar Lesson for Podcasters and Guesting Strategy Insights with CO-HOST Nick McGowanIn the second half of this conversation with podcast host, editor and coach Nick McGowan, the discussion moves beyond AI and into the heart of what makes podcasting meaningful. Rather than chasing shortcuts or creating the illusion of success through automation, the conversation explores why genuine connection, thoughtful strategy and authentic creativity continue to matter most.Nick shares why podcasting gives creators a unique opportunity to build relationships with their audience instead of distancing themselves behind technology. The discussion challenges the growing temptation to automate every aspect of podcasting, arguing that replacing real conversations with artificial interactions ultimately weakens the trust that makes podcasts so valuable.Drawing on lessons from music, business and years of creative experience, Nick explains why mastering the fundamentals will always outperform relying on the latest trends. He reflects on the importance of understanding your audience, developing a clear strategy, and creating systems that support your workflow without replacing your voice.The conversation also dives into guest selection, revealing how a strong podcast strategy influences who belongs on your show. Nick explains why every guest should contribute to the core conversation your podcast is known for, while also emphasizing the importance of bringing diverse perspectives and lived experiences to your audience. Listeners will hear practical insights into guest outreach, preparation, podcast workflows and why intentional processes create better experiences for both hosts and guests.Throughout the episode, both hosts encourage podcasters to experiment, refine their approach and build a podcast that reflects their own goals instead of following someone else's blueprint. Rather than accepting one prescribed way of podcasting, creators are reminded that every show can develop its own process through testing, feedback and continual improvement.The episode concludes with an invitation to embrace community over competition, seek mentorship when needed and remember that podcasting is ultimately about serving listeners through honest conversations and authentic human connection.Key TakeawayThe strongest podcasts are built on authenticity, clear strategy and meaningful relationships. Technology can support your workflow, but your unique voice, thoughtful conversations and genuine connection with your audience remain the most valuable assets your podcast will ever have.____https://nickmcgowan.com/https://themindsetandselfmasteryshow.com/____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
SummaryE736 - Musical Know How that Helps You Edit Your Podcast and the Onslaught of AI Editing and Promo in Podcasting with CO-HOST Nick McGowan
2w ago00:36:37Summary readyEpisode 736 - Musical Know How that Helps You Edit Your Podcast and the Onslaught of AI Editing and Promo in Podcasting with CO-HOST Nick McGowanThis episode explores a creative and intentional approach to podcast editing while unpacking the growing tension between human craft and AI-driven convenience. Dave introduces a narrative-style edit, reshaping a long conversation with co-host Nick McGowan into a tighter, more engaging listening experience. By removing and re-recording his own parts, he adds clarity, context, and flow, demonstrating how editing itself can become a storytelling tool rather than just a cleanup process.At the heart of the conversation is the influence of musical thinking on podcast production. Both Dave and Nick highlight how a background in music can sharpen an editor’s ear, from understanding pacing and rhythm to shaping audio with tools like EQ, compression, and leveling. This perspective goes beyond technical skill, encouraging podcasters to think about how their show feels, not just how it sounds.Nick emphasizes that many creators overlook the fundamentals of audio, often jumping straight to AI tools for quick fixes. While AI can simplify processes, it can also create distance from the craft. Without understanding the basics, podcasters risk losing control over their sound and their ability to troubleshoot or improve. More importantly, they miss the opportunity to develop skills that elevate their content long term.The discussion also challenges the current trend of mass-producing content through automation. Flooding platforms with AI-generated clips may increase output, but often sacrifices quality, context, and connection. Nick shares examples of poorly generated promotional content that lacks intention and fails to represent the creator effectively. Instead, he advocates for a focused, human-led approach that prioritizes meaningful content over sheer volume.Beyond technique, the episode touches on broader implications, including the environmental cost of AI and the cultural shift toward speed over substance. Both hosts question whether the industry will return to a more balanced approach, where technology supports creativity rather than replacing it.Ultimately, this conversation is a reminder that podcasting is both an art and a craft. Whether editing your own show or working with others, understanding the process matters. It shapes not only the final product but also your identity as a creator.Key takeaway: The more you rely on intentional, human-driven creativity and understand your tools, the more your podcast will stand out in a space increasingly filled with automated noise.____https://nickmcgowan.com/https://themindsetandselfmasteryshow.com/____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
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