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Eye tracking is more than just following a person’s gaze — it’s about understanding behavior, optimizing research, and improving real-world applications. But what are the biggest misconceptions holding researchers back? And how can the right technology make all the difference?

In this episode of the Human-Centric AI Podcast, we sit down with Brant Hayes, Regional Sales Director for Southeast US at Smart Eye, to discuss the most common concerns and challenges customers face when considering eye tracking technology. With over a decade of experience helping clients integrate eye tracking into their workflows, Brant shares insights on how Smart Eye’s multi-camera system, 3D world model, and innovative approach set a new standard for accuracy and ease of use.

Tune in to learn:

The biggest myths about eye tracking—and the reality behind them.

How Smart Eye’s technology ensures reliable, high-quality data while simplifying setup and calibration.

Why a multi-camera approach and 3D modeling improve tracking accuracy and data integrity.

How eye tracking is evolving to detect intoxication and enhance safety in real-world applications.

Listen now to discover how eye tracking is transforming research and real-world applications across industries.

Eye Tracking in Practice: The True Impact on Research & Innovation