Our guest is Rory Sutherland, and your hosts are Lasse Frost and Jakob Danelund.

This episode takes a deep dive into how you can use ideas and tools from advertising and the creative industry to make compliance great again.

Follow Rory Sutherland on LinkedIn here.

Learn more about Oligvy here.

Rory’s vision:

That the three areas of business – Marketing, HR, and Compliance – will be deeply psychological in accepting complexity and highly admitting to creativity. That they will escape the quantification bias and deterministic fashions – simple systems that are psychology-blind – that currently deludes managers, simplifies the individual into a single function leaving them highly amenable to automation (and boredom!), and prevents business instead of enabling it.

Rory’s 3 advice:

What can we do tomorrow: Try to understand the internal culture and teams needs from an anthropological and psychological level, not through an artificial mechanistic view.
What can we do in 6 months: Put an effort into rewarding brilliance far more and punish deviance far less.
What can we do in 5 years: Acknowledge the need for subjectivity and novelty! All rules will be gamed at some point, so it’s important to change them once in a while and not steer towards one goal blindly. Don’t make procurement all about saving money, don’t make compliance all about box-ticking, and try hiring people without a college education.

S2-E1 Rory Sutherland: Can advertising make compliance great again?