Watch on YouTube - https://youtu.be/_CZEjwp_Ajg

Meet Irene Pereyra, a world-class designer who is the co-founder of the Brooklyn-based design studio "Anton & Irene", along with Anton Repponen.

Irene has led the strategy and UX initiatives for clients, including The Met, Kickstarter, Balenciaga, USA Today, EA, Spotify, Google, Nickelodeon, BBC and Red Bull. Her work has been recognised by Cannes, The Webbys, The Emmys, and she is the author of "Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology".

The Human Podcast explores stories & ideas about being human.

Timestamps

0:00 - What Is Design?

1:22 - Different Design Fields

2:15 - What Is UX (My Speciality)?

3:56 - How Designers Work With Clients

6:40 - Designer vs Client Disagreements

9:33 - Key Design Principle

12:33 - Why Form Beats Function

14:02 - Design Process: Consider, Empathise, Define, Research, Design, Validate

14:52 - The #1 Mistake Designers Make

18:09 - Personality & Lifestyles Of Great Designers