In this week’s episode, I chatted with Dr. Renée Lertzman, a renowned psychological researcher shaping climate change action through psychology and sustainability.

We discussed the theme 'Becoming' and its impact on societal shifts towards sustainable practices and also explored the transformative power of personal change for a more humane business world and the vital role of community in this journey.

Renée shared challenges faced by leaders guiding transformations and her nuanced approach to caring in Humane Marketing.

In this episode, Renée and I talk about:

How do personal transformations contribute to a better, more humane business world for everyone?
Why is being part of a community important for personal and collective positive transformations?
What challenges do leaders face when guiding others through transformative journeys?
In Humane Marketing, caring means more than just concern. Renee explains her approach to caring.
And more insights for our listeners who are Changemakers before they are marketers

Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle.

If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.

We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.

Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client.

You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. Dot marketing.

Hello and welcome back Humane Marketers to this last episode in 2023. Today I'm speaking to Rene Lertzmann about the P of personal power. If you're a regular here and you've been with me all of this time this year, you know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala.

And if this is your first time here and you don't know what I'm talking about, you can download your one page marketing [00:03:00] plan with the Humane Marketing version of the seven P's of Marketing at humane.

That's the number one and the word page and this comes with seven email prompts to really help you reflect on these different P's for your business. It really is that one page marketing plan where you. Reflect deeply about all the different P's in your business. Today's conversation, as I said, fits under the P of personal power.

And I speak to Renee Lertzman about the topic of becoming. So let me tell you a bit more about Dr. Renee Lertzman. She's an internationally recognized psychological researcher and thought leader. Working to make an impact on climate change with tools that organizations can use to engage, mobilize, and connect with diverse populations.

By blending scientific approaches into strategies that will be [00:04:00] impactful on the environmental challenges, Rene shows that combining the disciplines of psychological Psychology with environmental science can aid in the path of big changes. A native of Northern California, Renée has had more than 20 years of experience as a pioneer, bridging psychological research and sustainability.

She integrates behavioral social Social and Innovative Design Sciences to Create a Dynamic Approach to Social Change. She holds a Master's Degree in Environmental Communications from the University of North Carolina and a PhD from the Cardiff School of Social Sciences at Cardiff University, UK. In our conversation today, we talked about how do personal transformations contribute to a better, more humane business world for everyone?

Why is being part of a community important for personal [00:05:00] and collective positive transformations? What challenges do leaders face when guiding others through this transformative journey? In humane marketing, caring means more than just concern. And Renee explains to us her approach to caring. And there's also more insights for our listeners who are change makers before they are marketers.

So let's dive in and listen to this episode with Renee Lertzmann.

Hi, Renee. So good to have you here. Thank you so much for joining us on the Humane Marketing Podcast. Good

Renee: to be here. Thank

Sarah: you. Um, um, yeah, humane marketing and becoming, uh, all of these topics that you talk about in your work are very much in line with what we're talking about here, this idea of marketing from within.

Um, so really starting with ourselves. So, [00:06:00] um, how do you see these personal transformations on this? Individual level, then translating into something that is bigger, you know, that is part of the collective and maybe even the business part, um, let's dive right in there.

Renee: It's a small question. Um, well, that's a profound question that I experienced to be, uh.

You know, innately, it takes me into the terrain of psychology, which is, you know, obviously my training and my background, um, which is the, the psyche. Um, how do we, um, process, you know, uh, information, our experiences in ways that. Um, can support our ability to act in new and different ways. Um, so I guess I would just say that [00:07:00] there and I mentioned this in my Ted talk where, um, there's no way around it.

You know, that there's no way around the inner and the outer and I remember giving the talk on stage and ad libbing a little bit, which you're not supposed to, but I remember making this statement that said, basically, um, our inner world and our inner life is directly influencing how we are in the world and what we do.

And then I made this comment, I'm sorry, but there's no way around it. And that is to say, you know, we'd like to think that we can do a lot of work in the world, um, you know, by focusing on our actions or, you know, um, our tactics, our strategy, but in actuality, as you know, um, everything we do is an expression of our [00:08:00] inner world and ourself, which is obviously influenced by, You know, um, our social context, our geography, our demographic, our personal biography, our circumstances, our proclivities, our personality, um, our inherent kind of essence, all of that is, is coming together.

Um, and the work, you know, the, the, the work in the world of, you know, ushering in and supporting life. Affirming and life supportive systems for the planet. Um, I see relying on our ability as human beings to, um, level up to, to become more conscious, to become more, um, capable of coming from a place of intention and choice versus unconscious [00:09:00] habits.

Defaults, um, fear, you know, all of that. So my reframe that I encourage is that the circumstances that we're facing in our world is an opportunity. It's an invitation and in a lot of ways, a requirement for us as human beings to, uh, evolve. Um, and, and by that, I mean, really, really evolve into our, like, higher selves, our highest good, the higher part.

That humans are capable of, that's how I see it. So, you know, unless we put attention and intention to our own wounds, our own trauma, our own, um, stuff that each human being has, we all have it, you know, there, there, [00:10:00] those that has to be side by side with how you show up with a team as a leader, with your marketing strategy.

Because if there's, you know, whatever is there will come through. So if I'm coming from a place that I've learned the hard way, if I am coming from a place of fear, of, um, you know, anxiety, of depth, of scarcity. Even a beautifully designed campaign somehow that will come through and so it's sort of on me to practice diligence around that.

Yeah, I love

Sarah: that. And you work a lot in the sustainability field and that applies there, right? That you h...