In this heartfelt solo episode, Sarah Santacroce invites you into Conversations for Change—a series of meaningful gatherings designed to help us unlearn the hustle, reimagine business with more humanity, and gently recalibrate our own path.

You’ll hear about the fundraiser supporting the launch of her new book Business Like We’re Human and how you can join these transformative conversations that blend reflection, connection, and action.

If you’re ready to do business in a way that feels aligned, spacious, and true to who you are, this invitation is for you.

Each workshop explores one part of the book’s journey:

Wake Up: Let’s shine a light on outdated systems and inherited beliefs around work and worth.
Reimagine: We’ll dream boldly about what a truly humane business might look like.
Recalibrate: We’ll ground those dreams into practical shifts—in mindset, systems, and relationships.
Integrate: Finally, we’ll reflect on how to sustain those shifts with grace and spaciousness.

Support the launch here

Speaker 0: hello, friends. today, i'm coming with a bit of a special episode, a bit of a self serving episode. i hope throughout the months and years, i, always give enough value so that you feel like, yeah, you love listening to this show and, learn a lot from our conversations with, my guests. but today, i'm coming here and sharing about two offerings that are part of my life's work to guide us towards a more humane way to do marketing and business. you've probably heard me talk about this third book. i've been hinting at it for a long time now that i've been quietly working on. it's called business like we're human. and, yeah. this book, it's close to my heart. it's about business. yes. but really, it's about us. it's about remembering our own humanity in the hustle and about finding inner peace so that we can create outer change. in my first two books, marketing like we're human and selling like we're human, i wrote about being gentle and more humane towards our clients. and this third one, it turns the mirror gently towards ourselves. we're really in a moment of reckoning. so many of us are questioning the rules we were taught about business. maybe you too are tired of the constant striving, the 6 figure hype, the pressure to scale at all costs. i know that i am. and that's why this book follows a different rhythm, a rhythm that aligns more with nature than with spreadsheets. and the framework i've used in this book is inspired by the peace symbol, and the journey unfolds in four stages. the first one is called wake up. the second one is reimagine. the third one is recalibrate. and the final one is integrate. and i truly believe this book needs to be experienced, not just read. i have received a a few books in recent times, business books, where i just noticed how i don't have the mental energy to sit there and read the whole book by myself. and i also feel like what we're doing in the humane marketing community is so valuable to sit together and find solutions that work for each of us and not just, you know, feel like we have to apply exactly what we're being taught. so this is why i'm launching this book through a series of facilitated gatherings that i'm calling conversations for change. so they are not lectures. yes. i'm going to bring some ideas from the book. but then the idea is really to go into breakout rooms and and talk about these things, talk about the unlearning maybe that we have to do from the toxic business advice, and then reimagine together what this new way of doing business that fits into our lives rather than having to fit our lives around our business could look like. so they are conversations, meaningful conversations, hopefully, gentle spaces for reflection, insight, and connection. and i have run these workshops before as a beta inside the humane marketing circle, and, yeah, the experience was incredibly moving. i'm gonna read you two testimonials. monica said, the workshops with sarah made me feel that i can offer myself permission to step outside the box and run a business from a space of wild creativity and roaring courage. i feel that anything is possible. and stephanie shared, these workshops helped me see that a truly successful business is one that is not only empathic to clients, but also creates space for me to be human, take care of myself, and connect with the world around me. i've never felt more certain that these conversations matter. so here's the invitation from one human to another. please join us for the conversations for change. they're running from june 10 to july 1. and this fundraiser that i'm running right now that gives you access to these conversations for change as well as the ebook, business like we're human, and the audiobook version that i already recorded of business like we're human, is running right now. so from may 9 to june 9, you can help us together raise the funds in a crowdfunding activity. and if you go to humane.marketing/conversationsforchange, you will find out all the details. each workshop explores one part of the book's journey. so wake up, we are gonna shine a light on outdated systems and inherited beliefs around work and worth. in reimagine, we'll dream boldly about what a truly humane business might look like for each of us because it's different for each of us. in the third workshop, recalibrate will ground those dreams into practical shifts in mindset, systems, and relationships. and finally, in integrate, the fourth workshop will reflect on how to sustain those shifts with grace and spaciousness. each of these sessions is sixty minutes long. and if you can't attend live or all of them, i totally understand replays will be available in a private hub. so, again, the all the details are at humane.marketing/conversationsforchange. and what you're really doing is helping all of us put this book out there, create this message, and then having conversations around it. and if this message really resonates with you, there's one more way to support. you can become an affiliate and actually help spread the word. and by doing that, uh, you earn $10 for each person who signs up for the conversations. you find the link to sign up as an affiliate at the bottom of the fundraiser page. again, the link is humane.marketing/conversationsforchange. so i look forward to seeing you at least at one of these conversations. it's gonna be special, i feel. i told you i was gonna talk about two offerings. the second offering i wanted to share about is the marketing like we're human program. that's based on my framework of the seven p's of humane marketing. you're already familiar with the seven p's. if you're a regular on this podcast, i mention them all the time. all the conversations here are based on the seven p's of humane marketing. but in the program, we go deep into them and really take the time to define them for our business. and it all starts from who you are, your passion, and your person, as well as your personal power. like, what makes you uniquely you? and then we go into people, product, pricing, promotion, and partnership. so it's really a blend of personal development and pragmatic marketing and business building. it's for entrepreneurs at any stage in business. we have beginning entrepreneurs who come on the market now and just know have this deep knowing that they want to do marketing differently than so many of the examples they see out there. but we also have people with twenty years of experience because they finally want to unlearn all the pushy tactics, and guru advice that i i include myself, we have been learning over the last twenty years and instead want to market from who they are and just bring more integrity and ethical, support into their business and life's work. there are many case studies and testimonials on the program page. so if this is of interest to you, please go have a look at those testimonials. there's videos from from participants because, yes, obviously, it's still marketing. right? and we have such, baggage around these marketing programs that whenever i speak to people, you know, there's still a bit of fear. well, sarah, how is this going to be different from all the programs that i've already attended? so, that's why i'm taking so much time to create these testimonials. so you can find them all at humane.marketing/program. we start on june 5 for another live cohort. the early bird, yes, it's over. it ended april 30. but if you book a call with me through the program page and mention the word podcast, either when we talk or in an email, i'd love to honor your fidelity as a as a listener with a hundred dollar discount. so just mention that word podcast or, you know, you don't have to say it like a robot. it will come up in the conversation. and, yeah, i'd be happy to give you a hundred dollar discount. thank you so much for letting me share about my life's work. i appreciate you as a listener to the humane marketing podcast. take care, and i hope to see you and meet you at the conversations for change.