In this episode I brought in Alejandra Rojas—a finance expert and founder, certified TRAUMA OF MONEY™ practitioner, and founder of Brown Way To Money, who is on a mission to advocate for women's voices in reclaiming their financial narratives so they can achieve financial independence.

In this episode, Alejandra goes straight to the heart of why so many professional women (especially women of color) feel stuck with money despite "doing everything right." Alejandra shares her path from corporate and burnout to reclaiming her health, clearing debt, and helping others transform their relationship with money through context, culture, and compassion—not shame.

We unpack what traditional financial advice gets wrong for so many, especially communities of color, how financial trauma quietly shapes our decisions, and the subtle signs to watch for.

Alejandra walks us through her B.R.O.W.N. framework and you'll learn

Why tools (budgets, goals, investing) though important, are unlikely to work without cultural and generational context
Everyday signs of financial trauma and how to start tracking your money stories with voice notes or journaling
What it actually means to "own your voice" in business and in money
How to design a step-by-step strategy your brain can follow
Ways to normalize and sustain success

If you've ever thought, "I'll just make more so I never have to think about money," this one will lovingly call you in—and show you what to do next.

Show Notes:

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CONNECT WITH ALEJANDRA

Website: www.brownwaytomoney.com and www.alejandrar.com

Moving thorough mindset layers:

https://stan.store/Moneymindsetexpert/p/moving-through-beliefs-with-money-sequence

LinkedIn: https://www.linkedin.com/in/alejandrar2019

IG: @moneymindsetexpert