“Don’t Be Cheap!” Tony Robbins on Frugality, Spending Money, & Building Wealth

Summary

Podcast Summary: The Iced Coffee Hour – “Don’t Be Cheap!” Tony Robbins on Frugality, Spending Money, & Building Wealth

Episode Date: January 11, 2026
Guests: Tony Robbins
Hosts: Graham Stephan & Jack Selby

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Overview

This episode features the renowned motivational speaker and author, Tony Robbins, in a high-energy, deeply insightful conversation with Graham Stephan and Jack Selby. The discussion centers around personal development, changing mindsets, understanding the seasons of life, historical trends in wealth building, frugality, and the psychology behind spending, hunger, and abundance. Robbins combines practical advice, powerful anecdotes, and motivational frameworks to challenge common beliefs about money, change, and fulfillment.

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Key Discussion Points & Insights

1. The Foundation of Change: Hunger and Mindset

• People Change When They Have To:
  • “Most people are addicted to certainty…they don't usually change until they have to.”
    – Tony Robbins [01:08], [06:45]
• Hunger and Relentlessness:
  • “Hunger to be more, do more, give more, share more…”
    – Tony Robbins [01:21], [11:18]
  • The essential trait in successful people is an "insatiable hunger" coupled with the relentlessness to push through challenges.

2. Internal vs. External Forces

• Your Internal World Controls Your Experience:
  • “Our lives are not controlled by the external world. It's the internal world that determines how you feel about things.”
    – Tony Robbins [00:57], [06:41]
• Six Human Needs Framework:
  • Certainty, variety, significance, love, growth, and contribution dictate priorities and happiness.
  • People's “rules” for satisfaction (e.g. what must happen to feel successful) can either make values easy or impossible to reach.

3. Patterns & Seasons of Life

• Value of Pattern Recognition:
  • Pattern recognition leads to empowerment. The ability to identify, utilize, and create patterns defines mastery.
• The Seasons Model:
  • Spring (0-21): Easy, growth is natural
  • Summer (22-42): Testing, building resilience
  • Fall (44-64): Harvest, fulfillment, power
  • Winter (65+): Mentorship, reflection, legacy
  • “If you didn't plant in the springtime, you're not going to reap in the fall.” — Tony Robbins [17:00]
• Historical Patterns Repeat:
  • Societal cycles ebb and flow (“good times create weak people”), learning history helps dispel generational fears.
  • Referenced “The Fourth Turning” and “Generations” by Strauss and Howe for understanding generational cycles.

4. Practical Advice for Growth & Happiness

• Give More Than You Get:
  • “If you want to have success in your life, stop asking what you can get…focus on what you're going to give.”
    – Tony Robbins [00:00], [30:13]
• Be a Student of History & Personal Development:
  • Study cycles, economics, psychology, and business fundamentals.
• Modeling Success:
  • Apprenticeship, mentorship, and modeling are crucial steps before innovating.
  • “You get rewarded in public for what you practice in private, intensely.” — Tony Robbins, referencing Steph Curry’s shooting habits [36:14]
• Compound Skills and Wealth:
  • The greatest investment is in yourself, your skills are untaxed and travel with you.

5. Wealth Building: Principles & New Opportunities

• Investing Wisdom – Holy Grail Principle:
  • Diversify with 8-12 uncorrelated investments; reduces risk by 80% with increased upside ([40:41], [42:41]).
• Expanding Access to Private Equity:
  • New congressional rules are lowering barriers (test-based access) for investing in private equity, creating opportunities for non-institutional investors.
• Speculation vs. Intelligent Investing:
  • Robbins shares his worst investment (following a tip into penny stocks) and how painful mistakes forge real learning ([49:14]).

6. Frugality vs. Abundance: Graham’s Mindset Explored

• Scarcity Mindset:
  • Graham’s extreme frugality (e.g., spending excessive time to save a few dollars) is rooted in a necessity frame and disciplined upbringing ([76:05–80:53]).
• Possibility vs. Necessity Framings:
  • Tony describes Graham as “necessity-based” (acts when it’s required) and Jack as more “possibility-based” (acts because it’s possible).
• Changing Deep Patterns:
  • “You’re not going to do anything until you have to. You’re completely necessity driven. So come up with a necessity and you will.” — Tony Robbins [92:56]
  • Consistent investment and incremental risks within his comfort zone are recommended.
• Jackpot Principle:
  • Tony sometimes gifts people what they’d never buy for themselves, creating transformative, joyful moments ([87:24]).

7. Service, Meaning, and Resilience

• Fulfillment Comes from Meaning and Service:
  • “Find something you care about more than yourself…it’ll give you energy, joy, and drive.” — Tony Robbins [34:56]
• Impact Over Accumulation:
  • Feeding a billion people, saving over 70,000 children from trafficking, producing “hero journey” films.
• Resilience Through Adversity:
  • Both extreme hardship and loss grind resilience and empathy.
  • “You don’t know how strong you are until you have to be.” — Tony Robbins [62:23], [63:42]
  • “Life is happening for you, not to you.” How you process and learn from challenge determines your trajectory ([67:39]).

8. Meta Programs and Human Psychology

• Meta Programs:
  • Subconscious filters drive decision-making (necessity/possibility, sameness/difference, how many exposures to be convinced, etc.).
• Understanding and Accepting Differences:
  • In both relationships and business, awareness of different wiring is crucial for harmony and influence ([97:26–99:45]).

9. Notable Passages & Quotes

• “Direction determines destination or destiny.” — Tony Robbins [06:45]
• “Good times create weak people. Weak people create hard times. Hard times create strong people. Strong people create good times.” — Tony Robbins [13:11]
• “You get rewarded in public for what you practice in private.” — Tony Robbins [36:14]
• “Abundance comes with more abundance. There’s a flow. And you can be the abundant one in this relationship ... you will benefit regardless.” — Tony Robbins [91:59]

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Notable Quotes with Timestamps

• On Changing Mindsets:

  “Our lives are not controlled by the external world. It's the internal world that determines how you feel about things.”
  — Tony Robbins [00:57]

• On Hunger:

  “It's not hunger to get to just a goal. It's an insatiable hunger, but they also have the relentlessness to push through all the obstacles that come up.”
  — Tony Robbins [11:18]

• On Wealth and Opportunity:

  “The fundamental pathways are there. ... The game's always been rigged, right? But can you win the game? The answer is absolutely, but not by being a speculator ... You're going to have to learn the strategies of either building a business and growing it or investing over time and getting a compounded return.”
  — Tony Robbins [09:22]

• On Giving and Success:

  “If you want to have success in your life, stop asking what you can get and worrying about what you're going to get and focus on what you're going to give. If you give more value than anybody else in the marketplace, you will dominate the marketplace.”
  — Tony Robbins [30:13]

• On Investing in Yourself:

  “The most important investment you can ever make is in yourself. ... No one can tax it. Your skills keep growing and no one can take any piece of that.”
  — Tony Robbins (quoting Warren Buffett) [48:09]

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Memorable Moments

• Graham’s Frugality:
  Jack recaps Graham’s legendary stinginess—from using a stolen gym towel for lighting to refusing to buy a $19 charger, even when “affecting his quality of life” ([85:02–87:20]).
• Tony’s ‘Jackpot’ Surprise:
  Tony describes surprising a frugal employee with his dream Corvette, sparking tears of joy ([87:24]).
• Rescuing Victims of Trafficking:
  Robbins recounts undercover work and supporting survivors, referencing “Sound of Freedom” and personal impact stories ([57:26–59:57]).
• Dissecting Generational Divides:
  Robbins debunks myths about generational exceptionalism and suffering, referencing historical political mudslinging ([27:04–29:43]).
• Meta Programs:
  Tony explains how deeply ingrained psychological filters influence money mindsets, decision-making, and even business partnerships ([79:52–82:23]).

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Key Timestamps for Important Segments

• [01:04–11:18] – The psychology of change, hunger, certainty, and values
• [13:11–17:00] – Generational patterns, The Fourth Turning, and seasons of life
• [22:39–29:43] – Historical case studies: Roaring Twenties, Great Depression, WWII, and generational shifts
• [30:13–34:56] – Success through value creation and skill investment
• [40:41–47:44] – Private equity, new investment access, and the “Holy Grail” principle
• [76:05–82:23] – Deep dive into Graham’s scarcity mindset and meta programs
• [57:26–59:57] – Tony’s work fighting human trafficking

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Closing Thoughts

• Enduring Wisdom:
  • Service: True fulfillment comes through meaningful work that serves more than oneself.
  • Resilience: Adversity, when embraced, builds strength, resourcefulness, and generosity.
  • Growth: Invest in yourself, learn from history, and recognize your patterns.
• Abundance and Joy:
  • Tony advocates for living large not merely in material terms, but in generosity, impact, learning, and love.
• Personal Challenge:
  • For those with a scarcity mindset, Robbins recommends safe, consistent steps into greater investment, both financially and emotionally, and not abandoning hard-wired traits overnight.

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“If you can be more spiritual, should you? If you can be more intelligent, should you? If you can be more prosperous, should you? ...You have the capacity to grow in any area. Let’s grow in this area.” — Tony Robbins [94:02]

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Links for further engagement:

• Tony Robbins’ “Time To Rise” online event Jan 29-31, 2026
• Book recommendations: “The Fourth Turning,” “Generations,” “How to Lie with Statistics,” “Money: Master the Game,” “Holy Grail of Investing,” “Life Force”

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This episode crackles with the energy and depth Tony Robbins is known for—delivering both challenging truths and actionable optimism for anyone ready to break out of “cheap” or stuck mindsets.

Transcript

[Tony Robbins]

Fiscally responsible financial geniuses, monetary magicians. These are things people say about drivers who switch their car insurance to Progressive and save hundreds. Because Progressive offers discounts for paying in full, owning a home and more. Plus, you can count on their great customer service to help when you need it. So your dollar goes a long way. Visit progressive.com to see if you could save on car insurance, Progressive Casualty Insurance Company and affiliates. Potential savings will vary. Not available in all states or situations. If you want to have success in your life, stop asking what you can get and worrying about what you're going to get and focus on what you're going to give. I'm a kid from Azusa, California, who did not have any certainty. But I was certain of one thing. My insatiable hunger to end suffering for any human. I can't.

[Graham Stephan]

I got to say, this is an honor. You have completely changed my life. It took me three years just to get up the courage to upload a video into YouTube.

[Tony Robbins]

Our lives are not controlled by the external world. It's the internal world that determines how you feel about things.

[Graham Stephan]

Why is the belief that people don't change so common?

[Tony Robbins]

Well, because they don't usually change until they have to. Most people, right. Most people are addicted to certainty.

[Jack]

What would you say? That one thing is that the people that end up changing successfully have that. Those who don't end up changing lack hunger.

[Tony Robbins]

Hunger to be more, do more, give more, share more, create more. But they also have the endlessness to push through all the obstacles that come up.

[Jack]

Graham has a bit of a scarcity mindset and all of the viewers are very well aware of this.

[Tony Robbins]

Your YouTube viewers know you as being frugal. Jack, your co host says you're cheap. Whose love did you crave the most growing up? Your mother? Your father? I'm sure you love them both. But whose love did you crave the most?

[Graham Stephan]

Tony, thank you so much for coming on the Iced Coffee Hour.

[Tony Robbins]

My pleasure to be with you guys.

[Graham Stephan]

I gotta say, this is an honor. You have completely changed my life. And my first introduction to you was probably when I was about 10 or 11 years old and I had a cousin who was very successful and he owned a auto repair business and he drove a Corvette. And I remember he'd pull up in that Corvette and we'd all be like, oh, wow, it's like a nice car. He was successful. And I watched the movie Shallow Hal with my grandpa and I remember you were in the movie and he said, oh, Shallow Hal. Yeah, Tony Robbins. He's the reason I'm successful. You know, I was into his audiobooks and I read his book and that just got me thinking, wait a second, maybe there's something more to this. And I found when I was 15 years old, on my mom's bookshelf, it was called Awaken the Giant Within. I read that book when I was 15, completely reshaped my mindset when it came to limiting beliefs, success. It got me into all of the self help, think and grow rich, how to win friends and influence people. Yes, but it was your book and the movie Shallow How.

[Tony Robbins]

I'll tell you a funny story about Shallow How. Yeah, so the Farrelly brothers are pretty hysterical funny guys, and they're friends of mine and they want to tell me, please come meet a movie. And I'm like, I'm not an actor, I don't want to do this. And then they sent me the script from Shallow How? So I read it and I'm an emotional guy. So I love, like the scene where the, you know, the guy's in the hospital and they see the kids the way they do it was just cool stuff. I like the theme. So I said, okay, I'll do it. And then. And so they gave me the script. And so I memorized the script. And it's terrible what I'm doing. It's not what I would really do. But the whole thing was originally, it was written by a guy that was a blind, legally blind guy who bought off of my infomercially, heard an infomercial, bought my cassette program, had never written a movie, and wrote this movie. That's why it's about inner beauty. And they didn't tell him that I was coming. They just. The original script wasn't me. It was, you know, this kind of faith healer that was turning people around. And I said, no, no, no, that'll never work. But if you're stuck with an elevator with Tony Rob. And so he'd turn you around. So I come in and I memorize the whole thing. And then I meet this guy for the first time. Here's my voice. And they didn't tell him or I that I was going to be there. But the funniest part was I said, guys, this is not what I would do. It's like, this is bs. I said, I'm happy to do it. It's a pleasure to be a part of this movie, but why don't I just show you what I'd really do? And they said, well, we don't have a script. And I said to Jason, Alexander, I said, don't worry. He'll react. And then I did that healing scene that you see. Right. And he did not know what to do. Shoulder go blind. It was so funny. But, you know, it's a movie. They shoot at eight times. Again, from every angle. Yeah, but it was a really. It was a fun experience because it was tied to someone who actually had been transformed by my work.

[Graham Stephan]

How realistic is that in terms of the scenario where you can make someone attracted to someone who is maybe conventionally unattractive, is that it's not like you're gonna.

[Tony Robbins]

You can hypnotize somebody. So they're gonna find somebody that's 200 pounds overweight and think that they look like they're five' two and they're 125 pounds, obviously. But no, you. Hypnosis is part of our lives. Have you ever been driving your car for a period of time and then something catches your attention, you stay fixed too long ago. Holy. Who's been driving this car? You know you're a hypnosis state, right? You're in an altered state. And so what I really do is kind of dehypnotize people more than anything else. In other words, take the patterns that lock them down that they've learned over a period of time and get rid of those. Break those patterns up. So, yeah, you're not gonna. You're not gonna make somebody. But when I say love is hypnosis anyway, I mean, if you fall in love with someone, they may not be your ideal, but if you truly fall in love, then suddenly they will be your ideal. Those rules will change for you over time. Maybe not when you're 25 or. How old are you now?

[Jack]

27.

[Tony Robbins]

27, okay, we're 27. But by the time you're 35.

[Graham Stephan]

I'm 35.

[Tony Robbins]

Yes. Congratulations. I heard you're getting married. Is that true?

[Jack]

I just got married.

[Tony Robbins]

Oh, you just got married. Congratulations. That's wonderful.

[Graham Stephan]

Thank you.

[Tony Robbins]

But things change over the. Over time in that area.

[Jack]

Is there anything you think you're hypnotized of right now?

[Tony Robbins]

I'm sure there is. I'm probably not aware of it. If there is something, that's for sure, that's fair.

[Jack]

I'm curious. When people misunderstand you, what do you think they get most wrong?

[Tony Robbins]

I have no vested interest in figuring out what they misunderstand. If, you know, people can be offended. If they want to be offended, People can be excited. They want to be excited. It's all personal choice. I have no interest in that what I'm here to do is to talk about things that matter to people who care. That's fundamentally what my life is about. And what I found over my life is I've been doing this. It'll be my, you know, it's coming up here on my 49th year of service and, you know, half a half a century basically of serving people. All the stories that go up and down disappear over time. Because if you keep adding value and you've done it consistently, pretty soon, you know, the way my feet move, my mouth moves, my wallet moves, are all in the same direction. It becomes very obvious I don't have to tell you what who I am. If you do any homework, you'll see who I am.

[Graham Stephan]

Now, why is the belief that people don't change so common?

[Tony Robbins]

Well, because they don't usually change till they have to. Most people, right? Most people are addicted to certainty. So there's six human needs you maybe remember familiar from one of my books. One is certainty. And certainty is a survival instinct. We want certainty so we can be comfortable. If we're not comfortable, you know, we could be in pain. If we're in pain on a regular basis, we could do damage. Damage equals death. So the most fundamental need is to be certain. And most people settle for certainty. We have also need for uncertainty, variety. We have a need for significance in our culture today. It's a little overvalued to be the most important, significant one. And when it's out of balance, it'll really kind of mess up your life, but it'll give you drive. But most people really want love. And then we need the need for growth and contribution. So those six needs are the same for all human beings. The difference in how people perceive the world is two things. Which of those six needs are at the top of your list? If certain is your number one thing, you're going to be moving in this direction, right? Avoiding if you know something like, you know, variety is that you're going forward. And by the way, direction determines destination or destiny. So I know, for example, significance is the number one need you're after versus love. I know what problems you're going to have in your business, your relationship. If you know, if you value growth, I know you're going to different experiences that you're going to bump into. So that's the common nominee. Then the second thing that's different about people is their rules. Like what has to happen for you to feel successful, right? What has to happen for you to feel loved. What has to Happen for you to feel like, you know, depressed or frustrated. For some people depress. All they have to do is someone doesn't smile at them in the morning, somebody else the US army can storm through their kitchen and spit on their face. And then they're not upset by it, right? People have different rules. Like, I remember years ago, I had a gentleman who was. Won't mention his name, was very well known guy came to one of my earliest seminars and I was describing, like these values that we have in these rules. And I was saying, you can have a value, but if your rules make it hard to experience, you won't feel that value. And so I use this guy because he's an obvious example. Very wealthy, successful, famous man and a good human being, like philanthropist and great father. And I said, sir, are you successful doing it? You know, being playful? And he said, no. And I said, at first I thought, is he feigning? You know, is he being humble? What is this, right? And then I looked at him, it's like, no, he really doesn't feel successful. I said, what has to happen for you to feel successful? He says a lot of things. I said, well, that's obvious. What are they? And he goes, well, if you're really successful, you never get upset with your kids. And he's got five, right? You know, what are your chances? Oh, if you're really successful, you're always there for your kids. I later got to know him well and his kids, and they thought he's the greatest dad in the world. But his rules not wouldn't make him feel that. When I asked App, I don't remember the number, it's been so many years, But I think he said, you have to have 9% body fat. And he was 10. You know, he's a marathon runner. You have to make $25 million a year. And I think I said, don't you really make that? He goes, no, no. I mean in salary, not bonuses and things like that. At that point, he lost rapport with everybody in the room, as you might guess, right? But then there's another guy in the room that this man does not feel successful, even though he values it, even though he pushes for it, he doesn't feel fulfilled. Then I have this other guy in the room I called on because certain people are obvious fly for the party guys, right? So I called this guy and I said, are you successful, sir? And he stands up and he goes, of course, right? Everybody laughs. And I said, what has to happen for you to be successful? He said, I Have to wake up, stand up, look down, and see I'm above ground. He said, every day above ground's a great day. Right. And he legitimately feels successful every day of his life. So our lives are not controlled by the external world. It's the internal world that determines how you feel about things. It's just like, I know I've seen you guys talk about wealth and, you know, Z generation and Millennial generation now, they don't think they still have the same opportunities and so forth, but that's a story that they're being told. The fundamental pathways are there. I wrote the book Money Master the Game because I wanted to answer that question. Can you still win this game? You know, is the game rigged against you? Well, the game's always been rigged. Right, but can you win the game? The answer is absolutely, but not by being a speculator. Unless you're lucky. Yeah. You know, putting all your money in Bitcoin, you might win, you might lose everything. That's not the way to wealth. That's the way, if you're lucky, to get a bunch of money, but you won't even keep that wealth if you have that mindset or approach. You're going to have to learn the strategies of either building a business and growing it or investing over time and getting a compounded return that allows you to actually get to a point of real wealth.

[Jack]

If you could distill down to one trait, one personality, one character thing that allows someone to get over the hump and change their values, change their beliefs about something, change it to something for the better, what would you say? That one thing is that the people that end up changing successfully have that. Those who don't end up changing lack.

[Tony Robbins]

Hunger, hunger, and relentlessness. I mean, people ask me all the time. You know, I travel over the Earth. I've worked with some of those successful athletes, entertainers, multi billionaire, you know, entrepreneurs, and they say, you know, what is it? These people have in common? Most of anything else. And most of them are smart. And I really believe in, you know, I love wickedly smart people, personally. I love to learn from them. I love to learn myself. But what I found is there a lot of wickedly smart people can't fight the way to a paper bag. It's the person whose hunger does not go away. The hunger to be more, do more, give more, share more, create more. And it's not hunger to get to just a goal. It's. It's an insatiable hunger. But they also have the relentlessness to push through all the obstacles that come up. So I always hear people say, well, the system's working against me. And I. And some of the questions you guys sent, I. I saw them, sent us some questions in advance, and I was like, yeah, every question has a presupposition that you had, at least the ones you sent to me. And it's like, is this a. A systemic imbalance? Right. F. No. The system's always out of balance. You don't understand. You haven't lived long enough to see how it works. Right. The. I. I remember when I was your age. No, not your age. Let's say, let's take a Z generation. You're Z, right? Let's.

[Jack]

Yeah.

[Tony Robbins]

13 to. Yeah.

[Graham Stephan]

13 Gen Z by 27.

[Tony Robbins]

Yeah. And you'd be, I assume, millennial. Right?

[Jack]

Yeah.

[Tony Robbins]

Yeah. So when I was your generation, interest rates were 18%. I went and, you know, I'm hearing people bitching about 6%. Right. It doesn't go very far with me, as you might guess. Right. And I went and I studied. I had no money. I grew up with nothing. I had four different fathers. We didn't have food and Thanksgiving. The reason I provided a billion meals in 10 years. The last 10 years, I started with two, and then four, and then grew. Now I'm doing 62 billion meals I've done in three years for the world. Doing a hundred billion meal Challenge. The reason I got driven to do that is because I was hungry. Right. Because I didn't have that kind of thing taken care of. My fathers didn't know what the hell they were doing.

[Graham Stephan]

Were some people born with that hunger? Because sometimes you just see it lacking in somebody. What caused people.

[Tony Robbins]

I'll tell you the history of the world in four sentences. Good times create weak people. You can study a thousand years of Roman history. You can study 500 years of Anglo American history. I highly recommend. If you guys really want a perspective to help your generation, you should read the Fourth Turning or the book Generations. Two great books, Strauss and Howe. I was working the President of the United States, Bill Clinton, in those days. I worked with him because I'm an independent. And then I went across the street and I worked with the head of the House. Gingrich was Republican, and both men had this book on their desks. The President had it and so did Gingrich.

[Graham Stephan]

Right.

[Tony Robbins]

And Gingrich historian. So I read the book, and it was one of those valuable books in my life because it put everything. It showed me that there are seasons to everything. And so I. I was waking up in A in a winter season, I was coming of age 18, 19 years old in a winter season, 78, 18 interest rates. So I studied my ass off. I figured out I made a hundred offers on pieces of real estate. 99 said, no, it's actually 103. 103rd 1 said, yes, I bought this piece of real estate. Try to make money at 18 on a piece of real estate. Good luck, right? But all I knew is real estate was the way that you could build wealth. I grew up from nothing, right? But what happened was then I had somebody. I hired him so far away the place I bought, I hired a little local managing company to manage the place. And they called me one day and said, well, a guy said that one of the stairs broke and he fell. He wants $100,000. What's kind of to me didn't have that. I could have just let that end me. But I was relentless, you know, I was like, okay, I'm going to learn. This is painful. I'm going to learn. But the season will eventually change. So think of it this way. There's the greatest breakthrough in humanity came from the understanding of patterns. Pattern recognition gives you power. Pattern utilization gives you real power. And pattern creation makes you a master of something. What do I mean? When you don't recognize patterns, you live in fear. You live in like, oh my God, the system's changed. I can't do it. I can't succeed. Because you don't understand that there's a pattern that's been around forever. It's just not in your lifetime that you've noticed it in your 15 years since college, right? Or, or 10 or whatever it's been for you, right? So as an example, when we figured out this thing called seasons, humanity went from hunter gatherers who couldn't survive to we could stay in one place. But we made one distinction. There's only one season you could plant in springtime. If you worked your tail off in the winter and planted, you didn't get the reward. So you had to plant in the spring. Then you had to go to the hard times of the summer, protect it. Then you got rewarded in the spring, then you better hang on to some for the next winter. When we figured that out, humanity grew.

[Graham Stephan]

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[Jack]

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[Graham Stephan]

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[Jack]

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[Graham Stephan]

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[Jack]

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[Tony Robbins]

That distinction of patterns is the most important thing for your life. You have a pattern of where you are right now in your lives. Both of you. If you're 0 to, say, 21 years old, you're in springtime. Tell me, is things hard to grow in spring or easy?

[Jack]

Easy.

[Tony Robbins]

Very easy, right? If you start a business in springtime, you think you're a genius. You're full of. All it is is you're in the right place at the right time. And when the season changes, that's what thins it out, right? 0 to 21 is the springtime because you primarily like, I had to go to work when I was 14, but I didn't have to make the mortgage, right? I had to help my family, but I didn't make the mortgage. So you're still being taken care of to some extent, whether you like it or not. Some you're being taught things from 22 to 42 is like your summertime. That's where both of you are, right? And that's summertime. It's testing. And that the generation that's in that stage always thinks things are unjust and unfair. But always you can look at over 100 years. You go to the same examples over and over again. And so during that time, you finally say, I don't know if I believe all the crap. I was told, I'm gonna go test my own world. I think you're full of crap. Plus, when you're 22, 25, 27, 28, you know you're going to be a billionaire and you know you're going to be president, United States. And you know you're going to have a hundred relationships, relationships with everybody simultaneously, and everybody's going to be happy. By the time you're 35, you discover that isn't working so well. You have a hard time with one. You're not a billionaire yet, and it hasn't quite worked out the way you have. And so you have. You get humbled, right? That 22 to 42 range is the toughest time. All studies about happiness. It's the toughest time because you're trying to figure out who you are. You're trying to figure out, prove to yourself, maybe to the world also, but to yourself, who you are. And as you go through it, you're going to go through kind of the hero's journey. You're going to have stuff that hits you you're not prepared for, and it's going to feel overwhelming and you're going to think, oh, my God, this is. I don't know how to deal with this. But if you're relentless, you'll grow. You'll go on the little hero's journey. You'll meet new friends, new mentors, you'll fight good battles. You'll eventually win the war and come back and have something to share, and then it starts over again. But in that stage, that's when we start to consolidate relationships. Towards the end of that stage, you start to move into your power. Now, you guys might be ahead of schedule or behind schedule. I'm not telling you. This is exact. It's a really good rule of thumb. Third season, 40 and say, look at 44 to 64. That is the power stage for almost everybody. It's where you earn the most money in your lifetime. That's when all the accumulation of things you've done. When people say it wasn't working, they didn't give it long enough to work. Now it's working and they go, oh, my God, this is the greatest time. Then you have relationships that are 20 and 30 years long and you can do more with your pinky than it used to take. You know, working 20 hours a day, you know, everybody, you know what to do if you've taken care of your health, right? That's. It's a phenomenal stage. And if you've grown, if you didn't plant in the springtime, you're going to weep in the fall, you're not going to reap in the fall. And then the stage 65 to 85 or 65 to 105 or 65 to 125, the oldest living humans, that's the winter again. And that's when you get to be a mentor to society. At that point you don't give a what people think you care. But you're not here to try to convince any, you know who you are, you're not trying to prove it to anybody else or yourself. But you do want to help. And so you know that the racetrack of life is limited. So I'm about to be 66, I look at this and go, I've lost friends that are much younger than I am already and I've lost friends that are slightly older than I have. And you go, man, I work hard to take care of myself. Everything else, but there's no guarantees in life. You know, if I went by my life expectancy, I think I'm different than the average. You'd say okay, Tony, well you might have about 14 years left, you know, 14 years left, what the hell, you know, I, I prefer to think about 92. I've got a five kids and five grandkids, so I have a 52 year old daughter that I adopted when I was very young and I have thanks to covet a four and a half year old daughter. So I want to be around for, you know, her being older. But the point is at this stage in my life, I mean your life is about service. There's nothing else that you want. And if you've done a good job, your economics are beyond sound. But you have 40 year old relationships, 50 year old relationships, you have a level of fulfillment in your life, you have a sense of meaning, you have people you've touched and you're in a position where it's like you don't take things for granted. Everything about your life is there. So those are your personal seasons and here's the last one. I know it's a long ass answer and you can cut this up if you want to. There's seasons of history and this is the part your generation needs to understand. And that's why I hope you read the two books I mentioned now really quick.

[Graham Stephan]

I guarantee every business is asking themselves this one question. How do we make AI work For us, the possibilities are limitless. But guessing is too risky and sitting on the sidelines isn't an option. Because if you do, I guarantee your competitors are going full force.

[Jack]

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[Graham Stephan]

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[Jack]

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[Graham Stephan]

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[Tony Robbins]

There's seasons of history, and this is the part your generation needs to understand. And that's why I hope you read the two books I mentioned. I'll give you an example. Over a thousand years of Roman history, over 500 years of Anglo American history. About every 20, 25 years, there's a shift in the primary mood that people are in and it affects the way we interact with problems or challenges of different type. So I'll give you a simplistic example. If you guys were born in 1910, you don't know all your history, I'm sure, but we just won World War I. And I want you to think about, you know, the Roaring Twenties, right? So what happened in the Roaring Twenties? What do you know about it?

[Jack]

Partying, lots of money, everyone's happy, stock market's doing well.

[Tony Robbins]

That's right. Explosion of new technology, the equivalent of AI. You had radio, television, telephones, you had airplanes, cars, mass. You had mass abundance that was going on stock market. And that happens every fall. That's a fall time, right? But fall's not forever. So when you're 10 years old, you were protected. You're born in 1910, you were protected during that time. You didn't go to war. And you grow up and you see, this is what you think life is. Life is this incredible opportunity. This is absolutely amazing. And you turn 20 years old, that transition from your springtime to your summer, and you think, I'm gonna go party, I'm gonna get a car, I'm gonna do these cool things, right? And by the Way those kids were totally looked down by their elders because they were called flappers. They said they don't need discipline. It's the same thing that millennials have heard from older generations. And Z's have hold from some of the older generations. Right. And the reason is it was true. They hadn't been through anything. It wasn't. They were bad kids. They just hadn't been tested. You don't build a muscle unless you lift some heavy ass weights, right? So what happens? You turn 19, 29 when you turn 19 years old and people are jumping out of buildings. And in the Midwest you got a dust bowl and people are standing in line to have some bread and it's like, holy. And those kids who were flappers and weak became the next heroes. They're known today as the greatest American generation. And the reason is because they not only made it through 10 years of depression, which isn't, by the way, all one dark time. Like stock market crashed and it rose three years later again. Then it crashed again. It wasn't like all darkness, just like winter isn't always dark, you know, beautiful days. But it was overall, the theme of emotion is fear. By the time you're 29 for that generation, think about your generation, what they were worried about, what happened when they were 29. If they're born in 1910, you must know your history. 1939, World War II, World War II, suddenly Hitler is Luftwaffe, is blitzkrieging and taking countries in days. And he was alive at the time. I wasn't. You weren't. They knew the world was over. The stock market in America crashed. Everybody's freaked out. Hitler looked like it's going to completely dominate everything that was going on. And the whole world was shaking from what this experience was. And so people volunteered to go fight that war. Right? To make this thing happen. Something very different for a generation later on. Right? Because they were raised different. They had a different experience. Long story short, though they fought the war five, six years, they came back the end of World War II, they won. And now they're the greatest generation. Why? They got muscle. They are a position where they literally went through a depression and a world war and they came back and they started the 50s. Now where the 50s ended, like the 40s? No. The early 60s? No. Then the next generation is raised. And that next generation, this is what you learn in generations is it's not individually, you individually, but as a culture, our parents overreact to how they were raised. So this generation that had nothing, one of the kids to have everything. They sent them to college. They told them, you're going to have the greatest time of your life. You're going to be smarter than me. And their kids believe them. And they went off and had a great time with music and drugs and a beautiful time and said, no, I'm not going to go to war. This is not fair. And so the 60s and 70s were very differently than the 40s or 50s, just like the 80s, 90s and 2000s are different. I'll give you one last example. For 50 years, they've asked the colleges this question, starting back in the 60s, what's most important to you for the quality of your life, A philosophy of life that you learn, that allows you to have happiness, or the pragmatic skills for you to be financially strong and secure? What would your answer be? Second, what would yours be?

[Jack]

First?

[Tony Robbins]

Interesting. 81% of the people that asked that question in the 60s and 70s set a philosophy of life. It makes total sense. Think about the culture then from the 80s, 90s, and 2000s, 82% of the people, which is statistically irrelevant, said the direct opposite. It because they were raised, their parents were out having their little mission, and they were kids that had to let themselves in the house and watch television and make their own sandwich. And they were latchkey kids, not everyone, but as a group. And so they came up with their own music, their own rebellion, their own approach to things. And so this is how generations evolve. So when you think about the questions you kind of laid out for me about, like, you know, I'm happy to answer them individually, but isn't it different this time? No, it's not. I gave you an example. I just. I pulled this out to show you something interesting. It's like I heard people the other day. I pulled this out because someone was telling me we were the worst, most divided in this country politically than we've ever been. We're going to be in civil war. This is the worst it's ever been. I said, you don't know anything about history. For you to say that, it's the stupidest thing you could possibly say. So I brought this up for him, and this is two placards, because back then they didn't have social media, right? This is Thomas Jefferson and John Adams. So they put out placards when they're fighting against each other for president. Let me read what it says and you see how it sounds compared to today's days. If you like Thomas Jefferson, robbery and adultery will be practiced throughout the land. Are you Prepared to see your dwellings in flames, female chastity violated, and your children writhing on the pike. This is what Adams put out about Jefferson, right? You have co founders of our country, right? John Adams Jefferson put out. John Adams is busy importing mistresses from Europe or trying to marry some of his sons to a daughter of King George, which to me, to them would be like the devil. He's a hideous, hermaphroditical character with neither the force or firmness of a man, nor the gentleness and sensibility of a woman. I mean, when you study history, you no longer have these fears that, that millennials and Z's have right now. Your generations will be the next heroes. If you study this. This doesn't stop. We are not in a terrible winter yet. We have some challenges, we have lots of opportunities, but we're going to have winter. There's going to be a time, there's going to be some conflict probably between China and us. Maybe it won't even be physical war. Maybe it'll be purely cyber war. It already is a cyber war, but at a larger scale, there's going to be something that's going to disrupt your lives, our lives, immensely. Your generations will be the generations that will rise to deal with that. That is historically what happens, doesn't mean every individual will and all the things that they're worried about will go out the door.

[Jack]

So if you were to sum up all of that information and provide some specific advice to someone out there, some real world application advice, someone that's a little bit younger, they're in that like up to 20 age or they're in the next season feeling a little jaded, a little dejected. What is some real world application things that they can do to, to reverse the way that they feel about the world, to actually become someone that they are proud of, being someone that's productive and, and positive.

[Tony Robbins]

I'd say two things. What Jim Rohn taught me, my original teacher, when I asked him about why my fathers were broke, right? He said, if you want to have success in your life, stop asking what you can get and worrying about what you're going to get and focus on what you're going to give. If you give more value than anybody else in the marketplace, you will dominate the marketplace. He asked me at one point, because I was saying what. Why did my dads, four of my fathers, they were suffering, they didn't have enough money for food. And he said, tony, we're equal as souls. We're not equal in the marketplace. So if you want to have a balance, economic balance for starters, you've got to actually invest in yourself to get the skills that will give you the advantage over someone else instead of saying how the system's not supporting you because that mindset attitude isn't self fulfilling. Second, I'd say is you've got to become a student of history. We don't study history at all because you know it. It's not the same, but it rhymes as you've heard, right? There are patterns that are so clear. Those three skill sets I told you are the most important skill sets. I want my grandkids to have. Anybody have pattern recognition of anything. If you can recognize patterns, you can learn quickly. And you will not be in fear because it won't feel like it's random things happening to you. But you have to do your homework. You can't go online and just let somebody tell you who's pitching to you because they're afraid they're not doing well enough, that the system's rigged against them. You got to look at the people that actually have succeeded and find out what's going on in their life, what they went through to get that pattern. And so that's what I did early on. I went, I studied history, I studied everything I could on psychology because that's basically what shapes all human beings. And then I shaped myself around business and that those three skills for me were the most important skills.

[Graham Stephan]

Are some people unfixable?

[Tony Robbins]

Well, yeah. If you have no desire to improve your life, you're not going to improve your life. Of course, now you, the truth is life will show up at some point and get you to make a demand. You'll have something that happens in your life. You'll have somebody in your family that gets ill. You'll have an economic thing will happen. You'll have a covet and your business will be shut down. You'll have life always is calling us to grow in some way. And so you, doesn't matter who you are. If you don't do it proactively, it'll happen reactively. But what I'd also say to you really is if you notice, if you understand these three skills, pattern recognition, pattern utilization, that's where the power comes. You see somebody who's great in investing, they don't just recognize the patterns, they had to use them. Right. I'm not talking about betting the money on one thing and hoping that's not investing, right? That's, that's, you know, betting. That's a betting process. Right. If you really Start to understand anything and you start to master the patterns, understand them, use them, and then eventually you'll create them. Like playing someone's piano. You learn someone else's music first. Right? Because they've already perfected it. That's what modeling is. But if you do it long enough and you were committed enough, all of a sudden you will come through. Now you're a pattern creator. If you look at somebody who's a goat in their industry, I don't care if it's a sports or business or anything else, it's because they're a pattern creator. And so if you just model everybody else, you'll succeed. Right? Find the pattern that works and do it. But if you start doing that enough, with enough different people, you're going to discover there's answers in you that don't exist anywhere else. You are a unique human being. You have something to bring to the table. But it takes time. It's usually quicker than people want. I think the biggest difference in today is people's expectations. Like people say, what about the wealth gap? There's always been a wealth gap, but the numbers now it's like there's a great book called how to Lie with Statistics. Bill Gates is a quote on the COVID of it. And it makes me laugh because you can manipulate any statistics to get any outcome that you really want. But the wealth gap is bigger. There weren't people worth 100, 200, 300, $400 billion a few years ago. So when you take that number against, like, median incomes. And the big difference today is social media. So kids say, I want to be wealthy, but you tell me, how many billionaires are there?

[Jack]

Like 2,000?

[Tony Robbins]

Yeah, maybe 3,000. But yeah, 2,000. I've seen estimates that. But I know people aren't on lists that are fit that category. Some people don't want the knowledge of the. Right. Let's call it 3,000 out of 8 million people. And how many of them are worth a hundred billion? 200 billion? 300 billion? 400 billion? There's a half dozen. So they are unicorns of. Unicorns of unicorns. Right. If that's what you want, you're going to have to have a lot of incredible skill set and a lot of luck. But that's not what most people really are willing to work for. They're not willing to put in the effort that it would take to do that. Most people are not as crazy. Sleep on the floor 24 hours a day, take every risk you can imagine. Like Elon. I mean, he's almost been bankrupt multiple times.

[Jack]

So what would you then say is a recipe for a happy life? Life for the average person? A lot of people, they want to become a billionaire. They want to, you know, have the perfect idealized family in the perfect location. They want to have a supercar or they just want to be happy. What would you say is like an actual recipe for a fine life?

[Tony Robbins]

That's a great question. The most important thing is to find something you care about more than yourself. Because whatever you're calling perfect, once you have it won't be perfect. Because do you earn more money now than you did 10 years ago?

[Jack]

Yes.

[Tony Robbins]

And is it enough?

[Jack]

Honestly, I'm pretty happy with how it works. I would always like to make more. Like, you know, we're moving the business in directions that would make us more money and I want to grow the business. But I would say I'm pretty satisfied.

[Tony Robbins]

For sure. The lower your expectations, the easier it is to achieve your goals, whatever they may be.

[Jack]

Expectations are pretty low. No, I'm just realistic about it. Like, I don't really care about having a supercar. I don't really care about. I mean, I mean, I will say.

[Graham Stephan]

He was looking at a BMW i8.

[Jack]

It was. It was $57,000 used. Okay. It's nearly a decade old. I will say, though, I never wanted a mansion until I walked into this house. This is the nicest house. It's not even close that I ever walked. And I've been very lucky to walk into some very nice places. This is. It's ridiculous. Thank you.

[Tony Robbins]

Thank you.

[Jack]

Congratulations.

[Tony Robbins]

Well, thank you. But it's more than money, right? It's creativity. Like, we're in. We're literally underwater right now. They told me it'd be impossible to do this. I wanted to build a squash court because I didn't want to drive 20 minutes each way. And the guy said, where are we going to put it it? Because, you know, we got two and a half acres. I got 25,000 square feet here. And I said, down here? And he goes, it's below the water table. The ocean's on this side, the intercoastal's there. You can't do it. I said, well, you've been to Atlantis. Have you ever been to Scripps Oceanography? I said, let's build a submarine. And they told me to do an 18 months. It took about three years. But nobody knows is down here, right? So, you know, my grandkids, kids, everybody comes here, we have a blast. We use this constantly. But thank you for that. But to me, it's never about the thing. So to answer your question directly, if you can find something you care about more than yourself, it'll give you energy. Like, there's not a reason to get up in the morning if it doesn't take that much to meet your own needs. Some people's expectations are higher than others. So it takes more for some people. And most people, as they go through life, either adjust their expectations down or up, that they usually make adjustments. But I think what you really want to be able to do is find something you care about most that gives you joy for you to get up and do where you feel like your life has meaning, because happiness goes up and down. Happiness is, you know, it's, it's. It's an energy, but meaning a meaningful life where you feel like, man, this is. This is. I'm so glad that I have the privilege to be alive. I'm so glad I get to serve this way. That is what ultimately gives people joy. So you can get that meaning by being a doctor, a nurse. Whether you have a hypercar or not, it's. Everyone has different goals. And I don't tell people what they should believe, but I tell them this. Whatever you want, be clear that you're gonna have to find something to serve more than yourself that excites you, that drives you two. Get incredibly good at mastering whatever that is. If you're going to get good at it, you're not going to get it because you're lucky. And it's like Steph Curry, you know, I'm a port of the piece of the Golden State warriors. Steph practices 500 shots a day. You know, he makes a shot from half court. You see him and he's chewing on the side like Bugs Bunny. And he doesn't even look back. He just turns, you know, and lets it swish. You go. He's a genius. Steph Curry in high school, never should be in the NBA. He was too short. His dad made him correct his shot because he never would have made it. He had to learn to reshoot while he was in high school and college, which made him terrible, but the level of work put in. So he put in 500 shots a day, every single day, seven days a week for his entire life, basically. But let's just take his 15 year professional career. That's 3,500 shots a week. 168,000 shots a year. 2.5 million shots in 15 years. So he can make 3,303s and be the best in history, you get rewarded in public for what you practice in private, intensely. So if you want something great in your life, find out what you want. I look at it though, across areas. I go, what do I want physically, what I want emotionally, what I want with my relationships, what I want with my finances. And then I put focus in that. And I've written books in each of those areas. So, for example, in the finance components, like, okay, how does somebody do it? Same way you always did. You're going to make money one of two ways. You're going to start your own business and grow it and sell it for a multiple or more than one business. Or you're going to work for somebody else and you're going to get really good at investing again, not betting, investing. And you're going to compound over time.

[Graham Stephan]

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[Jack]

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[Graham Stephan]

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[Jack]

Nights.

[Graham Stephan]

They're perfect.

[Jack]

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[Graham Stephan]

And by the way if you get one of those post purchase surveys, make sure to mention that you heard about Cozy Earth here in the iced coffee hour. It really helps us out a lot.

[Jack]

Lot.

[Graham Stephan]

Thank you so much and enjoy.

[Tony Robbins]

Again not betting investing. And you're going to compound over time. And there are opportunities today, I don't know. Did you see what got published by what they passed in Congress two days ago?

[Jack]

I haven't heard about it.

[Tony Robbins]

It's really important. I wrote a book we had. I see Sam there. Somebody has there called the Holy Grail investing. Ray Dalio is one of the greatest investors in history. Obviously good friend of mine, I interviewed him years ago for. I went in for a 30 minute interview and he said Tony walked out with a four hour because I, because I just dug into his brain. But at the end, one of the last questions I asked him is what's the single most important investment principle you could teach another human being? He said, Tony, well you have to understand all investing is risk reward. And he said, so the more you can reduce your risk but have upside reward, the better it is. But there's only one way to do that consistently without luck. And he said I call it the Holy Grail of investing. He said, funny you should say that. I worked on it for 30 years to refine this principle for myself. And he said if you have 8 to 12 uncorrelated investments, hard to get uncorrelated today, right? Because many things are aligned across markets today. But you can do it when you have private equity investments, private credit investments and so forth. He said if you can find 8 to 12 that are strong investments, you reduce your risk 80% and you gently increase your upside. There's no loss on your upside. So I decided to write a book on that one principle, but also on private equity because right now it pissed me off. You know, I hear kids will say to me, well, well, you know, only the wealthy get more wealthy. This is total. I know it looks that way, but it's. But it's not their fault. That's what they get educated. So I thought, let me write this book because I knew this was going to happen in Congress. Congress has been talking about it. They passed it two days ago. Up until now, let's say you put money in the s and P500. That's where most people will put their money today. So over the last 36 years it's had about a 9.5% return, right? Over time, if you had a million dollars you put aside and you wake up 26 years later, 36 years later, it's $26 million. Private equity has compounded basic private equity, not the people I interviewed in this book. Basic private equity, not the great ones. 15.5. So almost 50% faster per year. What does that mean? Same million dollars. Instead of being worth $26 million, it's $142 million. Same investments, only one problem, Access. So you'd say to me, tony, that sounds wonderful. Maybe you can get it because, you know, some few people I could, but I couldn't get a large volume either because getting a volume of these investments is difficult. It's like the velvet rope. Right. You know, it's a. It's pre sold. Everybody's in, in the game. So I started doing my homework and I found out something was much better. I found out you can actually buy a piece of the companies, not the fundamental, and you get the 2 and 20 they normally charge everybody else. And so I own right now a piece of over 85 different private equity firms from Vista, $100 billion company. You know, Robert Smith, who's produced a 26% compounded return for over 25 years. Right. I can give you list after list after list. But here's what's interesting. You used to have a minimum, you know, net worth you have to have or a minimum income. They just changed the rules. I wrote a book about this and they did it yesterday. Senate has to pass it now, but they're going to. It looks like there's no challenge. All you have to do is take a test. Because the idea was you shouldn't have these sophisticated investments.

[Jack]

Did you know about that?

[Graham Stephan]

I knew they were trying to pass a test that someone could take. And my understanding was that the test was pretty passable. I mean, basic questions.

[Tony Robbins]

It's very basic because here's the problem. Think about this.

[Graham Stephan]

It's the same questions you take to trade options on Robinhood, basically.

[Jack]

I mean, is that a good or a bad thing, would you say?

[Tony Robbins]

Well, I'll tell you what it is.

[Graham Stephan]

Yeah.

[Tony Robbins]

You know, if you look at the history in the last 36 years, every stock market in the world has underproduced private equity.

[Graham Stephan]

So you're about to make a trade based on a friend's text, but which you do, you listen to, is it, we could buy a house in Tulum, get optioning those options, we could lose everything. Or let's do a little research, get your head in the trade and make the investment decision that's right for you. Learn [e-mail] TradeSmart and when stock markets crash.

[Tony Robbins]

These guys don't have to sell.

[Graham Stephan]

But do you think that's going to open up for bad actors to say, hey, listen, these people are going to invest in private equity and I could do the bare minimum and they could invest in my fund, and they don't have to be as sophisticated.

[Tony Robbins]

And you still have the SEC measuring everything. Right. You still have to pass.

[Graham Stephan]

But as long as you're upfront with your disclosures, it doesn't matter if it's a bad investment, because then you leave it up.

[Tony Robbins]

You can do a bad investment on S P 500.

[Jack]

That's true. You go to a casino when you're 21 in Vegas. That's true.

[Tony Robbins]

If I'm looking to get. If I'm looking to get things on my side where there's less volatility, less losses, faster returns, and a larger return for 36 years, it just. It can't be your whole portfolio.

[Graham Stephan]

My worry is that then it comes down to more so good marketing to market that fund than it does the actual competency of the business. That's my worry.

[Tony Robbins]

Well, there's always something to worry about if you want to worry. I'd prefer to focus on what people can take advantage of if they really want to grow at the same rate of anybody else who's very wealthy, because the wealthy have had that exclusively for them. You couldn't get in it before, but that's changing. And I think that's one of the good things that Congress is doing.

[Graham Stephan]

And how would that be different from investing in an individual stock versus like an index? Because we always preach just invest in the index. Don't pick.

[Tony Robbins]

Yeah, so you want to. Well, you do this. Think about this. I own these companies that own 100 or 200 companies each, but here's the difference. They buy the company as cheap as they can, and they're very smart. That's how they do it. Then what do they do? They put a new CEO, they bring in AI, they make new changes in technology, and they build the company up and either take it public or they sell it to another larger company. And so it's a. It's more efficient way of doing business. The number of stocks has shrunk over the last 30 years. Right. They haven't gotten larger. The number of private businesses that have private financing has gone through the roof. Private credit. I remember not that many years ago when, you know, people are trying to get junk bonds, you know, for. They're getting 4% of their junk bonds, and I was getting 11% on private equity. And I had less than one half of 1% problem in, you know, money dropping out. Any bank would die for that. Because these guys loan money to companies that they've already invested in. They know everything about them. They know who runs it, they know where they're going. These are the masters of finance. I, I'm not trying to sell a book because I gave away all the. Right, all the money for my book Defeating America. But so if anybody wants to pick it up, read the Holy Grail. Investing. It will blow your mind because it'll show you private credit, it'll show you sports teams. Like, you know, I originally was growing up like I was. I, I was in right field at Dodger Stadium once a year to buy a ticket to be in the bleachers. And now I'm an owner of them, right? So there's ways with sports teams to own a piece of. You don't have to own the whole company that give you tremendous benefits and are a blast. And they're an uncorrelated investment. Investment. They haven't tied to what the s and P500 is doing. So there's just so many opportunities to get a broader base. But again, you're either going to have to build businesses and sell them for a multiple or you're going to have to become a good investor. That's how you develop wealth in this country. It hasn't changed an ounce, but the access has changed. There's more access as we're speaking right now than there's ever been.

[Graham Stephan]

What's been your best financial investment?

[Tony Robbins]

Single best financial investment. I think probably a. I bought a power plant in West Virginia because I saw what was happening with AI coming and the need for data centers, and it was a coal power plant that they were shutting down and I saved all the jobs and that investment's returns. Ridiculous.

[Graham Stephan]

How did you find that?

[Tony Robbins]

Because I'm always studying the trends. Right again, you're not going to do anything unless you become a student. You got to become a student of personal development. Because if you don't grow, it's like, I remember you asked me the question, my best investment. I asked that to Warren Buffett and Warren said, tony, it's what you do. I said, what are you talking about? He goes, he said he invested in what was the, the guy's course, the public speaking course. Dale Carnegie. Because I invested in Dale Carnegie. He said, most important investment I've ever made in my life. He said, because otherwise my ideas would have dropped out. But I learned how to communicate My ideas, otherwise you wouldn't know who I am. He goes, it's. And he said, the most important investment you can ever make is in yourself. He actually did a big tirade on those two years ago on one of his talks. And he said, look, here's the best part about this investment. No one can tax it. Your skills keep growing and no one can take any piece of that. If dollar goes crazy, it goes to nothing. And we got shekels. You'll get the most shekels if you're the most skilled lawyer, the most skilled investor, the most skilled, whatever the case may be. He said, the investment in yourself is always the first most important investment. I believe that's true. Been true for me.

[Graham Stephan]

And what's been your worst investment?

[Tony Robbins]

Probably when I was like 17, 18, 19. I was probably 19, like 18 or 19, I went by this dry cleaners, I lived in Marina del Rey. And this woman poured up and pulled up in a brand new Rolls Royce Cornish convertible. She was knockout lady. Anyway, I was dumb enough to think I had a moment with this lady, right? So I talked to her a little bit and I said, wow, you know, what's your business? You know, she calls my husband's business. I was like, okay, you know, he's in penny stocks and everything else. I said, really? She goes, I said, well, dumbest thing you can ever ask. Got any tips? She goes, actually we do. And when we just think it's hot. And I got another one swapped to shoot and said, you want to sharing tips? She gave me the tips and I took $10,000, which at that time was a huge amount of money for me. I poured it all in this stupid, you know, speculation that wasn't investing. And sure enough, it went up for about two months and then it went through the floor and I lost all of it. And that's what told me, you don't speculate, you learn to become an intelligent investor.

[Graham Stephan]

Why didn't you sell?

[Tony Robbins]

Well, the amount of gone up was not enough to change my life by itself. I think it went up by 14,000 bucks and was like, okay, $4,000, that's nice, but. And plus, everybody's saying this thing's going to keep going, right? They kept talking about, they're talking about this kind of change, exchanges and all this. You just, you can't get caught up in trying to get rich quick. It just doesn't work. Never worked.

[Graham Stephan]

Yeah. So what trends are you seeing over the next few years? If it's going from AI data centers, where do you think is the next step beyond that, that.

[Tony Robbins]

Well, I think what very few people are talking about right now is nanotechnology. I mean, at least next 10 years AI is going to empower a lot of other things. But right now, you know, there's technology where they can literally create these nanobots. They're too expensive right now. They're like a million dollars to do, or $10 million, whatever the number really is. I don't remember the member Ray Kurzweil is telling me this, who's one of the greatest inventors of all time. And he said they can put like, they'll be able, put 10% of your blood red blood cells with these nanobots and you'll be able to run a four minute mile. You'll be able to hold your breath for five hours. If you had a heart attack, you'd have two days to get it to the hospital without, you know, dying. There are things can happen with nanotechnology that are beyond imagination. And so it's, it's really early. If you're doing there, it's going to take a while. And you know, pioneers often get the arrows in their back, but I'm on the verge, I've watched where those things are, I've dipped my toes in those places. And I think robotics is the other obvious one. Right. Robotics is going to be huge.

[Jack]

And what about the integration of AI and health? We've spoken to a lot of people that are really trying to dissect that whole, that whole community and people are saying that lifespans could dramatically increase. They're saying that it could even get to a certain point. I mean, if you're younger than 35, you could potentially live forever. If you could put your brain onto a cloud. I imagine you have access to some really fascinating information.

[Tony Robbins]

Yeah.

[Jack]

Where the two are conjoined. What have you found?

[Tony Robbins]

Well, Ray Kurzweil is probably the, the smartest guy in the world in that area. He's, he's, he created MIDI music, he created Siri, he created just about anything you can imagine. He's the Einstein or Edison, I should say, of our time. And he's also has this mindset about our capacity. He also thinks you'll be able to download your brain, you know, you know, and put it into a, to a, you know, get rid of this bio substance and have something that can last forever. I don't know if I want to last forever in those areas personally, but I do want to last as long as I can in this lifetime. I think I have a company called Fountain Life. And what we do is we take people in and they come in, we help them to maximize their energy. And we do hormonal replacement therapy. We do everything about stem cells. You peptides, peptides as well. We do all the above. But what you've got to find is there's many breakthroughs. The biggest breakthroughs are probably going to happen with killer cells because that's what's going to change your immune system the most. Because aging is really the breakdown of the immune system system. All the things that people do when they age, the manipulation or the multiplication of cancers and heart disease and all those things is really the immune system starting to break down. So the most interesting work that I'm aware of is all the stuff that's being done with immunology right now. But I also, we have a group, I have a group called the Estate that I have partner in. And we have, we have 21 hotels around the world that'll be five star hotels that are exquisite, that people can go to. Instead of going to a medical center or going to a spa like environment, let's say in Switzerland for a week, you'll go in and do everything. About 15% of the people that come to our centers think they have no problem. They're just coming to maximize their health and vitality and strength like athletes, people like that. 15% walk in with a major problem that they're unaware of when they walk in. And so Sam Nazarian is my partner who created SB Entertainment, SLS Hotels, Mondran Hotel. He sold all of them in 1999, in December, right before COVID for, you know, billion plus dollars. And then his health had deteriorated and so he came to me. I wrote an entire book, by the way, called Lifeforce, which is like 700 pages, which is the best of the best in every area of health that exists. The cutting edge tools. He said, tony, no one's done this. I interviewed 150 of the greatest medical advisors, regenerative doctors, and so why don't you come to our program and just test them out? So he came through and we found two aneurysms for him. One was so bad, his doctor said if it had gone, he'd never made it to the hospital. So a lot of people, they find something, but we catch it when it's small. Today you want to know like a doctor's visit, you know, physical is absurd. We're doing the same thing we did a hundred years ago, but now we can get six terabytes of information about what's actually going in real time in your body. And we can make corrections on things when it's not a big challenge. If you find out you have a cancer today, for example, the cancers we die of are the ones we catch late because we don't test for those. And so people get colonoscopies, they get breast cancer tests and so forth. But there's about 50 different cancers. If you catch it at stage four, according National Cancer Society, you have a, you know, 80% chance of dying. I prefer the 20% chance of living. But their point is well made. If it gets you at stage one one, you have a 99.9 chance of living. And so today, having that kind of a screen where you can test 50 different cancers, blood, blood cancers, you can see a full MRI of your body, you know exactly where it's going, and you can make adjustments, it's priceless. But we're creating that now in an environment that's pure luxury. So you can live there or you can go visit there all over the world, from Abu Dhabi and to Paris to the Caribbean and so forth.

[Jack]

The amount of. Of businesses that you are involved in has just completely astounded me. I mean, like, I was very well aware that you have many different businesses, but when you're throwing out stuff like the data centers and then you're having a conversation with this person, you created this health thing, and then you also have the public speak, you have the books, you have. I feel like your. Your toes dipped into every single bucket. I'm curious, why are you not just exhausted? Do you ever just wake up?

[Tony Robbins]

Well, I am exhausted today. I'm coughing here because I've been going. I did seven days, 12 hours a day of an event and another seven days right after that, which was extreme. I don't usually do that back to back like I did.

[Jack]

How often, though, are you waking up and you're just like, screw it. Like, I just. Today?

[Tony Robbins]

No, because I love the diversity of what I get to do. And I have a different hunger. My hunger is, I want to know the answers. You know, I get a phone call, if not every day, certainly every other day. For somebody that's got somebody in their family's got Alzheimer's, somebody's got cancer, somebody's got, you know, health problem, somebody's going through an economic challenge. Somebody has got. I mean, somebody called me last night, a dear friend of mine. He's like, my friend. She's a very famous actress. She's in Switzerland right now. She says she's gonna kill off. And I'm like it's 1:30 in the morning and I'm, you know, I haven't slept. And I said, well, let me help out. So I'm able to do that. But now I'm able to do with other people too. I can leverage it to other people, which gives me a little base. But I love being involved in so many different things that are challenging to be involved in. Everything to do with health, to be involved with, you know, making movies. You know, I don't just make movies to make movies. I don't know if you familiar with how bad it is when it comes to trafficking in this world, but my wife and I have saved over 70,000 children. I've actually gone out on these things where they put me in movie makeup with scars and negotiated with these guys. It was the ugliest thing I've ever done. The most beautiful thing to see this kid.

[Graham Stephan]

How do you ensure that your safety isn't at risk doing that?

[Tony Robbins]

I have former CIA and FBI and SEAL team six guys all around me. We had 35 of them.

[Jack]

So explain what is it and how.

[Graham Stephan]

Yeah. And how do you infiltrate that with so many people looking out for you without tipping someone off?

[Tony Robbins]

Well, I've only. I've only done that experience with them once. They do it all the time. We rehearsed everything. We had hidden cameras everywhere. We couldn't tell the police because the police are corrupt. So I talked to the prime minister. So we do have a certain amount of risk, but I'm one of the smartest guys I know. Again, CTEL 6 guys, they. They know how to run an operation like you can't imagine. We rehearse everything. They bring this guy out for the negotiation, and right before he comes out, out, somebody in the boat goes, you're Tony Robbins. I'm like, what? They recognize my voice, so it didn't matter how I looked. So microsecond, the boat's coming up. They had me sit in the corner with these two women, and I just was going to nod my head if I get a big beard on and everything else, you know. And we finished the negotiation. There was one of the madams there. I could sense she knew something was off. And she just. She. She had like spidey sense. Like, just. I was watching her. She was processing it differently. And so they got him back on the boat. And they go in, and now they're supposed to capture them and the Special Forces supposed to come in and they didn't show up. And so we're all freaking out. And then sure enough, the last minute they show up, surround them, capture all these guys who captured, I think at the time we freed, I think it was 48 kids. And we locked up about 11 of these madams. But then we had to get the hell out of there because the police are coming and you know, we're not, you know, we're not qualified to be there. Plus they can be corrupt as well. So we took a speedboat and got out of the place and went out there. But. So I got to direct experience. But I have a friend that went through my seminars and then he's an AI guy, a machine learning guy and he went to Indonesia and set up shop in this old hotel. He was so moved by what we were doing. And he's the one that I fund the most now. And he is, his name's om. He just brought about 15 of these girls here that they free. They went to a seven day seminar I do called Date with Destiny. I do it once a year.

[Graham Stephan]

Year.

[Tony Robbins]

These kids are so turned around, you can imagine it's not just rescuing them after that kind of trauma. Getting them to have a human life again, getting them to trust human beings, that's a whole other piece. So we use all my tools to help them with that. He rescues them, but I just got one of my friends to give him $10 million as another big chunk to help him.

[Graham Stephan]

How do you process that though? To see that firsthand?

[Tony Robbins]

And then you go, you never process it. You will never forget it as long as you live. It's like I said, it's the ugliest thing in the world. The world. It's the most beautiful. We flew all the kids here. I'm fortunate enough to have a large plane at 737. So we flew all the girls here after we freed them as the first they landed and they're out on the ocean here. They came down here and bowling and playing basketball and they got to be kids again. Seeing them when they're free is a whole different game than anything you can imagine. And it makes all of it worthwhile. Plus, no one wants to talk about it's because the ugliest thing you can talk about. So that's why, you know, we did the Sound of Freedom. I don't know if you saw that film. Film. I, I executive produced that film so we could tell it through a story. Because it's such a big deal. If you follow one child's life and it was a true story, you'd get it like war is too big. You can't process war. Right. But you can process one child going through war. So we did that, and we beat Disney's number one, you know, show coming out on July 4, two years ago. And then I just did another film. And we're now starting a studio with a group of friends of mine that all about kind of hero films, the films that we've lost, the hero's journey films that show that life is hell and here's how you break through it and here's how you eventually conquer it, because those are the oldest stories of humanity.

[Jack]

So how do you feel seeing true, just evil, but then comparing that with how some people here, like in Westernized culture in America, think that they're huge victims for.

[Tony Robbins]

Well, that's why I don't have a lot of patience for somebody's whining about, you know, they don't have enough special sauce on their burger or their, you know, their Uber eats not arrived on time. And the things that, you know, they're. They're banging on their phone, you know, because it's not making a connection. It's going to a satellite. Give it a fricking moment. Right? You know, it's like, I think it's ridiculous, but at the same time, I understand it. It's because we only know what we know, right? So we're all going to have different experiences. Like, if you live long enough, you're going to have lots of experiences. If your life's been protected, there's a point one in which it won't be. You're going to go through other seasons. And some people go through a tough season early on in life. Some people go through a tough season in the middle of their life. Some people go, tough season, the end. But you live long enough, everyone's going to go through winter. Right. And it's not to say you're not going to have winter times at different stages of your life. Of course, each stage has challenging times, but I'm talking about real winter, the dark night of the soul where you feel, like, holy, you know, I'm not going to make it through this. I don't know. You know, if you ever have, either one of you ever had a situation where your life was on the line like I was, you thought you could die.

[Graham Stephan]

No.

[Tony Robbins]

Yeah. When that happens, which I don't hope it doesn't, but it probably will at some point in your life. It's the greatest gift in the world if you don't let it kill you, if you let it drive you, because after you make it through that nothing, nothing bothers you after that. Every day is a gift. Anyone who's talked to anybody who's had a near death experience, they'll come back and tell you. It's like, you know, what do you. I had a friend that was in. It was a pilot in Vietnam and he was a hotshot pilot, older guy obviously, and he got shot down. He got locked up for seven years in this North Vietnamese prison and they chained him to a floor in isolation and they chained him so that his legs are up here and his back here on a. On a hill. So when he went to the bathroom and peed, all the asses would go down his back and burn him. They beat him regularly. He got out all those experiences and he's like 75 years old. Years ago, when I'm spending time with him and the IRS came and they were being totally unjust. It took him like three years to get his money back. He went through so much crap. But I was like, why aren't you more upset? He's like, tony, after the North Vietnamese, what on earth do you think could possibly get me? So it's like both of you gentlemen, all the people listening, I don't care how good a person you are. I don't care how religious or beautiful, God driven. I don't care how wealthy you are, smart, you are.

[Graham Stephan]

Are.

[Tony Robbins]

No one's going to escape extreme stress. It's going to happen more than once in your life. You're going to get robbed or your house is going to burn down. Both of that. Or someone's going to tell you you've got a tumor. I've had that also. Or you're going to have to bury a mother or father or multiples. Or you're going to have some. You're going to have. Or someone's going to shut down your business with a Covid. You're going to have some extreme stress moments in your life. What you do with those moments, whether you use stress, you let stress use you, is going to determine your destiny. Destiny. And those moments, if you push through them. And it's like when they say, when you're going through hell, what do you do? Keep going. You'll learn three things. One, you'll figure out how strong you really are. Because you don't know how strong you are until you have to be. It's just the truth. Second, you'll find out who your real friends are. Not your effing Facebook friends, your real friends. The ones that, when all hell's breaking loose, that are actually there for you when it's not convenient. And the third thing, the most important thing is you'll develop an immunity to other challenges. Not like they won't bother you, but it's like it's hard to find a worthy opponent when you've been through enough. So some people have that extreme stress early on in life multiple times. Some people have it midlife, some later in life. I think the worst time to get it is later in life when you've never had it because you have no strength to really deal with that. So my hope for you gentlemen, as just as a person a few years your senior, is that those, when those things come, you'll see them for what they are. It is if you know the hero's journey, the longest story of humanity across all cultures, it starts with a call to adventure. It doesn't look like a call to adventure. It's your house burned down, right? So my house burned down years ago in la. So when this happened in la, I could help people because I've been through it, right. It was seemed like the worst thing in the world. Everything I had, there was nothing in the cloud in those days. All the things I had. But I had to remind myself we all lived. And it sent me on a journey. I moved to a new place. And when you go on a journey, it's a call. And when you go on that, you can resist the call, but it'll keep coming till you face the challenge. And then you meet new people, you meet new mentors, you fight new battles, you get stronger and eventually you evolve to a different level. And now you have something to give because you've lived enough life. You've been through so much crap and you've succeeded. Now you want to help because you don't want other people to have to go through that and usually can't help. And right when you think it's all over, it'll happen again.

[Jack]

I actually could not agree with that more because my house burned down when I was 18 in a California wildfire. Once again, it was the Thomas Fire fire. And I remember at the time it was the most devastating thing that had ever happened to me. Probably still is to this day, but I actually think of it as a good thing. Granted, it took a couple years to really develop it, but I truly believe it to my core that now a lot of the hardships that I go through on a day to day basis become so trivial to me. Yes, because I know what it was like to not even have a home after I'd grown Up with a home for 18 years of my life.

[Tony Robbins]

Yes.

[Jack]

And it makes everything so just, just a non issue.

[Tony Robbins]

And Jack, because you have that experience, you can help somebody else someday when they're in that experience. Because you can talk from experience, not verbal. You read in a book, it's like you know what this can lead to. And when you live long enough, Jack, you'll see that this is going to happen other times in your life in other ways. It may not be a house burning down. Each one of those will stack. You'll develop different level of muscle and you'll be able to do things you never thought you could do. And you'll be able to help people you never thought you could help, but you can't do it. You don't get it without building the muscle. And the muscle comes by dealing with, with big challenges. You know, it's like you don't get it with little weights.

[Jack]

So what's the thing that you can do where if you're experiencing some sort of extreme hardship, to try to have a more positive response to it as opposed to a negative one? Because I always like to say the things that I think make a really successful entrepreneur, a really just successful, successful person in general is if they go through a failure, you can either turn it into a success or you can let it make you jaded and it can make you turn on life.

[Tony Robbins]

That's correct.

[Jack]

And that will be a true failure. A failure that turns into a success is a success. And then if you also have successes, those are, are just, you know, by product of success. So you're one, one person is only ever succeeding. One person is failing and turning the failure into like a true failure. What is, what is the main difference?

[Tony Robbins]

The difference is did you learn something? You know, if you can, if you can trust that life is happening for you, not to you. I know that takes a big trust. But as you get older and if you dig and if you have any level of faith whatsoever, I don't mean religion, just faith. Faith is how you drive down the street when there's, there's just cars come at you at 65 miles an hour and there's nothing but a yellow line. Right? How do you do that? Because if you don't, you have to sit at home and do nothing. So you develop the muscle called faith and you trust and you move forward. But if you do that several times in your life, like you just said, you've been through that experience, you're going to find yourself having a different mindset. So how do you do it. You feed your mind every day. You don't just read the crap that's fed to you on your phone. You don't just read what everybody gives you. You pursue really great ideas. Great ideas, great strategies don't interrupt you. They got to pursue them. And I look at them in my body, my mind, my emotions, my relationships, my finances, and the spiritual realm of life. Those six areas and then running businesses are the seven core areas that I look at. And I'm constantly learning in all of them, which is also why I love doing so many different businesses, because they make demands in each of those areas. And that's why I can help so many people, because I've operated in so many different areas that matters. Because if you think about life, there aren't that many areas that matter. Most people major in minor things, things they know lots about, something that doesn't give a damn. It doesn't change your life. But you better know how to have the energy and vitality and strength over a lifetime. You better know what it's going to take for you to have great relationships. You better know when you're facing unbelievable odds, how to retrain your mind. Because if you don't let that happen, you're not going to have anything.

[Graham Stephan]

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[Jack]

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[Graham Stephan]

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[Jack]

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[Graham Stephan]

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[Jack]

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[Graham Stephan]

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[Jack]

For more information, you can go to forthepeople.com ICED click the link down below or you can just scan the QR code that's on the screen right now. Once again, that is for the people.comiced thank you so much to Morgan and Morgan for sponsoring this episode episode.

[Graham Stephan]

Now, really quick, I just want to say that when Jack and I first started the Iced Coffee hour, we did not wait for the perfect moment to start. We just began and figured it out on the fly. That's why if you've been telling yourself, next year I'll start that business idea, make today the day that actually counts. And our sponsor, Shopify is the best way to get moving.

[Jack]

See, maybe you have an idea you just can't seem to shake a product that people keep asking you for or you've already built up a store in your head. Shopify is the platform that finally turns that idea into something real.

[Graham Stephan]

Shopify gives you everything you need to sell both online and in person. Millions of entrepreneurs have already taken the leap from huge names like Mattel and Gymshark to everyday founders just getting started from scratch.

[Jack]

And building your store could not be any easier. Shopify already gives you hundreds of beautiful templates you can customize to match your brand with no coding and of course, no headaches either.

[Graham Stephan]

Setup is really fast too. Shopify's AI tools help you write product descriptions, come up with headlines, and even enhance product photos to make everything look prepared, professional right from the very beginning.

[Jack]

And if you're concerned about your store being seen, don't be, because marketing is literally built into Shopify. You can run simple email and social campaigns that reach customers wherever they're scrolling, and you can manage it all from the exact same dashboard. So in 2026, stop waiting and start selling with Shopify.

[Graham Stephan]

So sign up for your $1 a month trial period and start selling today at shopify.comich again, the link is down below in the description to get started or go to shopify.comich thanks so much and subscribe. Joy, when's the last time you cried?

[Tony Robbins]

I cry easily. I have more grace tears though today and sometimes I see my daughter and I get tears with her just like I just can't believe my youngest daughter because I have a four and a half year old and I just think this is the most insane thing. God has so blessed me to have this life. And then, and then there are times when I think about, you know, it's, it's a limited, you know, this is not an. This cycle of life is not for us, however. So at this day, I never had that thought when I was your age, I didn't have that thought when I was 50. I didn't have that thought when I was 60. But around 65, about a year ago, I started starting saying, like, man. And I think part of it is because I've lost so many friends, you know, who've died. I'm fortunate enough to have some friends that are in their 80s that are really successful. You know, Steve Wen's a good friend of mine who built most of Las Vegas. And, you know, Ray Dalio is a dear friend. I mean, some. Some real genius people, they're living life fully at, you know, 20 years, 25 years older than I am. So they're good role models.

[Graham Stephan]

What are you most insecure about?

[Tony Robbins]

I'm not gonna say I'm not insecure, but I don't have anything at this time in my life I don't feel very secure about. I think the. I think.

[Jack]

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[Tony Robbins]

If I have any uncertainty in my life, my uncertainty is just I need to find a little more balance in terms of taking care of my health. I pushed my health a little too extreme just recently, and so I have to make adjustments on the way home. At five in the morning on my plane, I was like, here are some things I'm going to say no to, because I hate to say no to anything. I love. I love life. I love all the opportunities. I think that's the most important thing.

[Graham Stephan]

What's the best thing you've spent money on?

[Tony Robbins]

Best thing? I spent money on experiences with my family, experiences with my friends. I have a friend, Peter Goober, one of my dearest friends. He's now 80, say, well, Peter be. I think he's 84 or something like that. And he's just the most driven guy, you know. He's got 52 Academy Award nominations for movies. We've started the Major League Soccer team in LA together. Lafc, he owns, the Dodgers, he owns. We got to go together just recently to the, you know, the Dodger victory, the seventh game in Toronto, and spend that time together. So experiences. But we also go on trips. Like, we go to different parts of Africa. We do wild trips, Antarctica kind of thing. I like adventures and things of that nature. But I'd say, say to me, I love being able to do things that mobilize people or help people, that they'll even never know it was even me. You know, I got fed personally, I fed over a billion people. But I've promoted, and I got to 62 billion people just in the last three years. And I've not met 95% of those people. But they're alive today because, I mean, the Sudan, literally, they're alive because I wouldn't give up. And I said, I'll put the muscle money up. We're gonna. We're gonna hire C130s. We're gonna hire drones. We're gonna drop the food in there. We're not gonna let these people starve. That makes me feel like that's the best investment I could possibly make.

[Graham Stephan]

What about the worst thing you've spent money on?

[Tony Robbins]

Money is not my focus, honestly, believe it or not. I mean, I'm very fortunate to have abundance in my life, but I see as abundance more than just economics. But I know that worst thing I'd probably anything stupid I just bought and didn't really enjoy. And if you don't enjoy it, it's a waste of time. Time.

[Jack]

There's one last thing that I would really like to do while we're here.

[Tony Robbins]

Yes.

[Jack]

Graham has a bit of a scarcity mindset, and all of the viewers are very well aware of this. He's always felt like money can just go like this in the same way that it can come like this. And this has led to him consistently making decisions that I see are like, why are you doing that? Like, why are you trying to save $2? But you're allocating 30 minutes of your time shopping for a better quote. You're reverse image searching. You're going through to page 27 on Google to try to find that looks.

[Tony Robbins]

Almost like, what's the same thing? Just so you know, we both grew up poor, but her thing is her family, like, sharpen your pencil. They negotiate everything down to the dollar. Mine was, I'm going to earn enough to take care of it. I don't have to think about it. Right. That type of thing. So it's just a different mindset. But your question is what I would.

[Jack]

Say if we could unpack this, Because I see it. I mean, I'm his business partner, and so there are things that we can sometimes disagree on where I'm like, hey, let's invest a little bit more into this. He's like, oh, let's maybe Dial it back. And I see this as something like hey, maybe if we were a little more open to reinves investing and spending stuff. Also as his friend, I mean like I said, it makes zero sense. Yeah, to spend 30 minutes of your time to save $2.

[Graham Stephan]

I have a lot of pain spending money. I hate it. I get zero enjoyment from buying a new thing, even though object the new thing is great, but like I just got a new Tesla model because it.

[Tony Robbins]

Means that you're going to lose what.

[Graham Stephan]

I think I'm going to lose opportunity or optionality in the future. And then I look at the value of that in the future and I think would I rather have x amount out 30 years from now compounded or the thing today? Then I think do I need the thing today? And the answer is no. And then I think could I get the same thing for cheaper? And then I'll spend months trying to get some.

[Tony Robbins]

One of the things that I learned when I was writing money Master the game. I interviewed Mary Callahan Erdos, who's the most influential woman in finance of J.P. morgan, right. Manages two and a half trillion dollars, whatever was at the time great lady by the way. And I said to her I was asking about asset allocation because that's the most important thing in investing. And she said, Tony, I will actually put people in treasuries when they were even lower than they are now. And she goes, my associates are like, are you insane? She goes, if they're risk adverse. So the thing you have to think about is I'm not here to judge. You should be away a certain way or not. Whatever somebody is, they can be. If that's what makes him happy, then let him be fulfilled by that. To you it makes no logical sense. I would be on your side of the fence. But my wife does this. He used to drive me crazy and now I love that she's going to go, you know, have plenty of money and she's got, she used to drive like I swore I would never again go to a Kmart or whatever they call those things, Walmart, Target or. Yeah, I grew up in those places, right? I'm not going to go to those places again. And my wife would drive across town to save money for this or get gasoline. But that's her culture, that's what she was raised with. Now, gradually, gradually over decades, she's starting to loosen it up. But I think it's important that people, people, whatever you're looking for financially, you set it up in a way that makes you feel good. So the problem is your partners. You want different things. That's true in an intimate relationship too. And you have to be able to navigate that. What you might start to do is say, okay, I'm not giving all this up. I'm going to take this little piece here and use it for growth in this core business. Because in the end your business will probably be, I don't know if you run your business properly, the most profitable thing you're ever going to do. Because you'll sell it for a significant multiple. Yes. You'll compound through investments. Agree with that 100%. But because you have your own business and it seems like it's one you guys are doing well in, it might be worth a small investment and testing it. I would also just test everything. I test it with small dollars and see what I was able to produce. And that's how you'll get him more comfortable with it. But I think you guys have. That's a negotiation between the two of you.

[Graham Stephan]

Sometimes I feel like I do lack that abundance mentality around a lot of people who just spend freely and they have.

[Jack]

It's stress free. Stress.

[Graham Stephan]

Yes. But they have this such core belief that it doesn't matter if I buy this brand new Black Badge Colin in because I'm just going to make it next year. They had this such like a firm belief whereas I'm like, hey, the YouTube algorithm could change in a moment's notice. And I don't like want to have to be forced to do something that I don't want to do. It's just.

[Tony Robbins]

Yes. So there are things called meta programs which have to do with like what. What controls your decision making? Process. Process. So just very briefly, for example, his is more necessity based. Yours is more possibility based. You do the things because it's possible. He wants to do it because it's necessary. If it's not necessary, then why would I do it? Those are different filters that your brain makes decisions from. Now can you change them? The answer is yes. But it takes a significant emotional event that would jolt him out of it. He's being reinforced for this. I'll just ask you a curious question. Whose love did you crave the most growing up? Your mother? Your father? I'm sure you love them both. But whose love did you crave the most?

[Graham Stephan]

I don't think either was one more than the other. They were both very attentive.

[Tony Robbins]

I didn't say that.

[Graham Stephan]

Yeah.

[Tony Robbins]

Whose love did you crave more?

[Graham Stephan]

Did I crave?

[Tony Robbins]

I don't. I think it's a stronger word.

[Graham Stephan]

For you, maybe. Because I feel like I've always been very independent as a guy. Like, I would always do what I wanted to do, and both of them were supportive of that.

[Tony Robbins]

Who did you need to be for your father?

[Graham Stephan]

Who do I need to be?

[Tony Robbins]

How did you need to be? Who'd you need to be? It's his first gut reaction. You're filtering it too much with your mind.

[Jack]

God, I.

[Graham Stephan]

Well, I'm trying to think of even who I needed. I don't think he had an expectation of me.

[Jack]

I think.

[Graham Stephan]

Yeah.

[Jack]

If I.

[Graham Stephan]

Please, please.

[Jack]

That your mother had a little bit more expectations for you than your father did.

[Graham Stephan]

Yeah, that. That's a hundred percent. Yeah.

[Tony Robbins]

Okay. So who did you have to be for your mother?

[Graham Stephan]

Probably a bit more studious, a bit more respectful. Would probably be a bit more like, you know, follow in line. I would say follow the rules. Yeah, a little more. More than my dad, for sure.

[Tony Robbins]

And are you those things?

[Graham Stephan]

No. No.

[Tony Robbins]

You're not. You're not respectful. You're not studious. You don't follow the line.

[Graham Stephan]

I don't. I definitely don't follow the line. Am I respectful? I try to be, but I. I'm.

[Tony Robbins]

Talking about this financial area. Your life.

[Graham Stephan]

Yeah. F. Financially, yes. Yeah. Financially, I'm very disciplined on that.

[Tony Robbins]

Yeah, yeah.

[Jack]

Maximally.

[Graham Stephan]

Yeah, yeah, yeah. But when it comes to, like, entrepreneurship or just what I want to do, I'm definitely pushing the boundaries constantly.

[Tony Robbins]

What about putting money on the line to. To grow your business?

[Graham Stephan]

No, no. I've always done the bare necessities when it comes to, like, anything I could do myself. Like, I. I didn't hire anybody for the time. First. First, like three to four years. I did everything myself.

[Tony Robbins]

Understand, most entrepreneurs in the beginning of their career are operators. Operators do everything. They try to keep everything as tight as possible. They hire the best person they know themselves, then they hire the next best person they can do. But the first person they know they hire, they also don't pay them enough, usually because it's their business to make it go. And you get stuck in a certain plateau toe. Unless you get to a point, the reason I have all these businesses, how can I possibly run 114 businesses, have five kids, five grandkids, travel the world, do my speaking, do all the things I do, have a life. If I was an operator, I'm an owner. So I've learned how to be an owner. An owner is somebody. I've learned how to build teams that can do those things. But to do that, I had to go through the process that most young entrepreneurs don't do, which is, you know, you can do it better than somebody else, you do it yourself. And so as long as you do that, then no one else can make the mistakes. They can't learn, they can't grow. And you're tied to the business. So your business is really a paid job, a very paid job, maybe a highly paid job, but it's a job still, it's not a business. So you can walk away for a month or two and do nothing, have it keep growing. So you have to decide if you want a job or if you want a business. And there's nothing wrong with having a, you know, is a independent, you know, someone who's owns their own business is, that's what they call it. But usually what that person is, they're self employed to be a more accurate description. If you own a business then you have a system that works without you. All these businesses I'm telling about, I'm strategic, I enter in strategically different points, I make strategic decisions, I help the teams, but I don't have to be there for them to run or there's no way on earth I could do what I'm doing. I mean I'd be run ragged completely. I wouldn't even run ragged. I wouldn't be impossible, possible. So you're at a stage as an entrepreneur where unless there's nothing wrong with staying self employed. But if you ever want to get beyond that scarcity mode, you're going to have to take some risks, not huge ones. It can be risks that you guys can test, you know, you know, in a very simple way with small amount of money, prove that it works and then that would more his strategy and then move forward. But you're not going to usually, you know, in a, in a relationship people usually have opposites in how they deal with things. And what I did with my life, I fell in love with the fact that she wants to sa money. I mean most, most people want to just waste it and she doesn't need to. And gradually over the years and it's taken, you know, we've been together 25 years, it's probably taken at least 15 of those years to get her to open up a little bit and not do those things and have her be adjusted. His childhood, his life, his upbringing has made him be this way. Yours is different. And, and that's why you guys are good partners. You're opposites.

[Jack]

I would not say that we are necessarily opposites because I am very frugal. I Think that it's just. As I started to make more money, I started to think, okay, I make my life easier. How can I free up my time a little bit more? How can I spend my money more efficiently? But even, you know, back in the day, I was maximally frugal, nearly to the same extent Graham was. Granted, Graham was making a lot of money off of YouTube, and he was still draping a free towel he stole from his gym over his light because he wanted to diffuse the light. Like, even to this day, I kid you not, I'll put B roll over the screen right now. You guys can see we're in a rented car that I'm sure Graham shop for the cheapest possible car. I guarantee you he did, which is fine. I actually support. That I'm totally cool with. But we're in this rented car, and Graham travels with a phone that's broken. You can't plug your phone in and charge it. And so what he does is he brings this whole apparatus, which is like, this big, and it's both for the back of a phone, so you put your phone, stick it up to it, and then on the right side, it's for your Apple Watch. He doesn't even have an Apple watch. And so he brings his apparatus with him instead of just buying either a new phone or just buying a USB C cable to the Mag Safe charger, that little circular thing you could slap on the back of your iPhone. Instead, he brings this whole living. And it's not working when he's plugging into the car. So he's like, jack, can you get your laptop out and plug it into your laptop? And I'm like, dude, a charger is 19. You know, maybe you could buy even, like, a cheaper one if you get a third party. And it's. And it's not only that, but I see it affecting, in my opinion, the quality of his life. And some, you know, the quality of his decisions is diminished when his number one thing outside of YouTube and work and his, you know, wife would be aquariums. He loves reef aquariums. And this brings him so much happiness. And I've seen it personally, because I've lived with aquarium guy. You know, we've known each other for several years, and his aquarium is his pride and joy. Well, there's a new aquarium he really, really, really wants. It fits in his space perfectly. But it's $10,000. He would be spending $10,000 on the one thing he spent $30,000 on in the past, but it gave him endless happiness. Endless tinkering, endless. Just joy. And I see it every time I walk into his house. Everything's meticulously placed. I see him tinkering with it. He's got these long tweezers. He's like, replacing a coral plug. And he's so happy, he's in his own. And he's hesitant to spend an extra $10,000 to get an aquarium that he knows.

[Graham Stephan]

He would say, I don't need it right now, and looking forward to something.

[Tony Robbins]

Need it versus possibility. But you can have it, and you can show it to a much greater quality of life. So you're, like talking to somebody, speaking a different language. It's not that you're not frugal, as you said. It's just he. As a necessity frame. You have a possibility frame. By the way, what I've done in that area. I'm not suggesting you do this. I like to. Every once in a while with somebody that I'm in business with, a partnership, whatever it is, I like to do what I call a jackpot, especially for people like him that are tight with their money. And what jackpot is, I think of something I know they really want. I mean, I had, for example, I had a guy that worked for me that was, well, the president, but a high CEO in one of my companies early on. And he started telling me he was obsessed with Corvettes, and the new Corvettes were coming out, and he had a picture of the Corvettes. And he's like, someday I got a Corvette like this. And I'm like, you got enough money? Why don't you just buy the Corvette? No, no, no. It's too expensive. And plus, they're now like $20,000 more in California because, you know, the first ones are. Are out there. They want a premium for them and all this stuff. So I called them the Christmas Eve. And I called him up and I said, sam, I said, I'm so sorry. I know it's Christmas Eve, but we got a problem. I need to meet you at the hotel. Come meet me at this hotel right now. What's it about? I can't even tell you. Just get here. So I guess they'll tell, right? And out front is the exact Corvette that you can't get anywhere in the country. And it's the most expensive one. It's the white with the red interior and so forth. The convertible down, everything else. And he. I meet him outside, and he goes, that's that car that was. What do you mean? No, that's the Corvette. That's. That's the car that's like, that's. That's the ultimate car. I mean, that's the one that's here. I said, wow, that's cool. I said, why don't you get in it? He's like, I can't get in it. I said, said, there's nobody here. I opened the seat, you know, the door. I said, jump in it. It's like, I can't. I said, get in. And I push him and he sits down at the corner. He goes. I said, how's it feel? Goes, that's incredible. I go here and hand him the keys, right? He started crying first. It was just shock. He started to cry. He had plenty of money. I got more for doing that for him than paying him as much as I pay him, which is plenty, you know, giving him bonuses that are different. I like to do things that, you know, it's a total shock. It's a jackpot. If you go to Vegas and you won every time, what would the experience be? If you pull down the first time, you went, oh, second time. If you win every time, after a while, it's a job. You pull it, you make money. You pull it, you make money. The surprise is very useful. He's not going to make that adjustment on his own. I'm not saying you should go buy him his aquarium for $10,000.

[Jack]

I like he's got 10 times more money than I do.

[Tony Robbins]

But I will say this to you. My experience is, is I don't know anybody. I learned this actually, you know, talking to a gentleman when I was 30 years old who was a multi. Multi. I don't know if you remember Franklin, the group, the Franklin Group. But anyway, gentleman who's a billionaire, started with nothing. And his whole approach was, I've never met anybody who tithe. And he said tithing doesn't mean just church. Tithing is they gave away 10% or more of what they've earned for 10 years. Who didn't become incredibly worth wealthy. I started tithing about 17% of my income about 15 years ago. The level of wealth that I've generated in that time period is completely insane by my standards of anything I could ever need or want or desire. Right. Billions Way, way beyond anything I can imagine. Wasn't even close to that before. You doing that for him is a wonderful gift. I'm not telling you you should do this for him, but if you did, he'll never forget as long as he lives. He'll have all the joy. You said you'll have the Joy of seeing him having that joy. And you'll kick his ass again in the future for not making those investments. You'll have fun with that process. You'll laugh about the whole thing and you'll develop more income because you're a possibility guy. He's the necessity guy. And that's just how it works.

[Graham Stephan]

I get behind this, Jack. I like this.

[Jack]

That's an interesting perspective is what I will say to that. Very interesting.

[Tony Robbins]

I'll give you half. You put a field half word.

[Jack]

I just don't think that if I did such an act of generosity of, you know, helping him get this.

[Tony Robbins]

I'm not suggesting that will make him better. I'm suggesting you will create more wealth as a result of that. Because it doesn't come from where you give it most of the time. You give it over here, you don't get it back from there. It hits you in the back head from someplace else. There is a process, I know it sounds ridiculous of if you keep adding value, generating value for people and you do it where it isn't just a trade, it's not a horse trade. You're not horses. Boring. I'll give you what you want if you give me what I want. If it is a genuine just gift. It's an interesting thing that happens if you do that on a regular basis because you will have a different abundance opportunity and things will come to you. They really do. All I can tell you is it doesn't usually come from the source that you think it's going to come from.

[Jack]

I fully agree.

[Tony Robbins]

And you'll be more entertained by him than you even are right now. Although I have to say this is extremely entertaining. I can tell you in my own life, I'm the one that goes, I have my own life is I go out to dinner and half the time somebody comes up, they bring the bill and say it's been paid for or that person up there paid for it. But my favorite ones are often when somebody will. They say they won't even tell me who it is, right? So it's like they don't want to bother you. Just changed my life. I'm like, man, where were you guys? When I was broke, I didn't have any money. Now I got plenty. And then people do it. But it's a wonderful gift. Abundance comes with more abundance. There's just, it's a flow. And you can be the abundant one in this relationship and you can lead him gently over time. Maybe your example, if you want to. I'm not suggesting you have that responsibility, but you will benefit regardless. That's the ending, I would argue.

[Graham Stephan]

And what would you do in my position if I aspire for more abundance, but I have a fear based mentality about being looser?

[Tony Robbins]

Let's just say you're not going to do anything until you have to. You're, you're completely necessity driven. So come up with a necessity and you will. Like for example, if your mother was sick and you needed an amount of money you don't have and you thought she's going to die without it. My bet, you find a way to come up with that money one way or another because of your necessity frame. He would do that anyway. But you would do it because of the necessity frame. It doesn't matter you didn't have it. You'd find a way. You just don't have that approach about abundance.

[Graham Stephan]

So in that case, does it make sense for me hypothetically to go and get a really nice house and just splurge on it, put myself out of my comfort zone just to force myself to, to pay for it?

[Tony Robbins]

I don't think so, because I don't think you'll be happy because you'll be fretting about the thing constantly. It's like you need to do something consistent with your current values and rules. I would never say my values and rules are the ones that you should have. That worked for me when I was growing up and I was like, I grew mentally, emotionally, spiritually, but it's like financially, can you really grow in that area? Because I grew up so poor. And I remember saying to my friends when I was growing up, it's like, someday I want to race camels between the people pyramids. And so by the time I was 19, 20, I made a certain amount of money. I thought it was a lot of money then. And I went back to my friends, I said, let's go to Egypt, I'll fly us all there. We're raised camps, the pyramids. And it was like, oh, easy for you. What do you mean easy for me? Well, you would call this money. I said, well, no, I'm not asking you to pay anything. No, but you got all this money. I said, well, I work my hats off, I want to share it with you. And so for a short period of time, I got rid of all the money in my life. Not consciously. I sabotaged everything because I really wanted money, love. And I grew up thinking my parents left each other because there was never any money. I thought that was the source. They would have left each Other. Anyway, I realize now. So it's like after a while, though, one day I woke up and thought, if you can be more spiritual, should you? Of course, if you give me more intelligent, it, should you. If you can be more giving, should you. If you can be more prosperous, should you? Well, the answer is yes, yes, yes, yes. It'd be stupid not to be, in my opinion. So it's like, I have the capacity to grow in any area. Let's grow in this area. And I think for the two of you, though, I'm not here to tell people how to live. I'm here to say, tell me what you want to do and I'll show you ways to get there. His way of doing it is going to be a little miserly along the way, in control. If he went and bought himself a big house. I did that. I went and bought a big house, and I was like, this is where my family's going to grow up. I bought the Del Mar Castle. It was literally a castle built from castles in Europe, overlooking the ocean in San Diego, California. And it's like, I didn't have the money for that. I literally leveraged everything I had to get a land contract for this place. And I had, like. I forget it was like $15,000 a month payments. This is like 40 years ago. I'd been paying $500 a month, was my rent before that. And it's like. And, well, that wasn't all. Every four months, there was an 80,000 and then 100, then $150,000 chunk that I had to come up with. I didn't have all the money. The guy who sold it to me, he was going to sell it to one of these Saudi Arabian princes. It was during 1984 Olympics. And they came down. We're looking at it, and, like, I was leasing it just for a month. And Mike's like, no, my family's gonna grow up here. We're gonna find a way. And so I figured, how to sell this. Buy this thing for this guy with literally no money down, not no money down, $40,000. I wrote a check for $4,000. He's like, no, no, you're missing some zeros here. But he found out how much money I had in total, and we gave him every penny and commit to all these payments. And I figured out how to do it. It was not comfortable, by any way, but I grew. Like, you can't imagine. It was incredibly uncomfortable. I said, this is where my family's going to grow up. This is going to be A metaphor for the abundance I have spiritually, emotionally, in my family. I want them to have that in terms of the environment they grow up. Because I grew up in a pretty rough environment and it worked for me. It would never work for him.

[Jack]

How would a necessity mentality grow a business?

[Tony Robbins]

Like how could we influence by him seeing what's necessary. The way you're going to influence him is showing him things that he'll see as necessary. You'll do it because it's possible. He'll do it because it's necessary. And there's many meta programs by the way. That's just one of them. Like there's some people don't get along because if I if I showed you.

[Jack]

The why do growing businesses love working in Slack? Let's ask Christia Ari Bikes Running things.

[Tony Robbins]

In Slack saves me so much time.

[Graham Stephan]

AI summaries save 97 minutes per week.

[Jack]

What say you Rocks from Gosney? Slack helps us build community. It helps us build connection.

[Graham Stephan]

Your partners, vendors and customers all in one place.

[Jack]

Take us on home. Ashley from Caraway if we didn't have.

[Graham Stephan]

Slack tomorrow, I would explode. Well, let's not let that happen.

[Jack]

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[Tony Robbins]

Slack business plus I don't have a pen here I could show you, but if I showed you two rectangles, you know, up like this and one on its side and I said what's the relationship of these three rectangles? Some people say they're all rectangles. Some people say they're all written by by you. Some say they're all on the same page. In other words, they're all the same. Some people say they're all different. You wrote them at different times, they're different sizes, right? They written different moments. So some people look at life, how it's the same to relate to it. Symbol of God's different and most people have a mixture. Some people say well two of them are alike but one's different. Sameness with exception. And some people say well one's different but two are are alike. They look first for the difference, then what's alike. But if you get somebody who's a total sameness person with someone who's a total miss we call it matching and mismatching. If you're a total matcher and you're in relationship, somebody's mismatching everything and they drive you crazy in a business you have to shut the mismatcher up and have them open their mouth once the plan is laid out, you want them to mismatch them. You want them to try and tear it apart. But that's just another meta program. There's another meta program that has to do like what convinces you? Like, do you have to see something to become convinced? Do you have to hear it? Do you have to read it? What's this substance? And then the next, the most important thing is how often some people hear it once and then they're convinced. Some people have to hear it three or four times. Some people have to hear it over a period of 60 days, 90 days, same people, every time they hear it, you have to reconvince them. Right. So there's these patterns in the mind that are really critical to understand because they help you understand how people are wired to differently. And instead of being frustrated with them, especially if you have kids, that's when it'll really be interesting for you. It'll help you go, oh no, they're wired differently in this area. And then you can find different advantages. Like in Chinese medicine, they have different archetypes that they use. Some people are water, some people are fire. They have different qualities and some of them you don't relate to. But when you understand these five archetypes, you're able to go, oh well that's, that's the water in my life. You know, I get it, I'm not like, like that. But you begin to create building appreciation, excuse me, versus a judgment. So I, I. The more you can understand about human psychology, the more you can not only get along with people, you can have positive influence with people. You can meet their needs, which really makes them happy and you happy. And the more you can grow a business if that's important to you.

[Graham Stephan]

Thank you. This is honestly this, it's a funny conversation. I've been looking forward to this for a very long time. To be able to shake your hand and have you on.

[Tony Robbins]

Well, thank you. Seriously, I'd like to promote with you guys. You know, once a year I do a program. Yeah, that' for free. I started during COVID and as they're shutting down all the stadiums around the world, I was like, you know, I have plenty of their businesses, but this was my mission. So we built a studio with 50 foot high ceilings, a 25 foot high LED screens, 0.67 highest resolution. And I said, let's go. We're going to put on a three day seminar for free for people all over the earth. And we had, we now have an average of 1.3 million people every year that do it. So my seventh year are doing it. And literally we have 193 countries participating. It's just two and a half hours a day. So it's like a mini seminar for three, three days in a row. And it's called the Time to Rise. It's like time to rise up and reclaim your life. And it shows you, like most people in New Year's, they go out and they, you know, they set some goals or dreams and they don't fall through on them. Here you get clear what you want, what's been stopping you. You get a plan together. And we do these transformational processes each day. So it's like. It's like going to a movie, only the movie transforms your life for three days. And I love it because we get. People go online during the night and they leave videos of what they've done. And you see people's lives transform from every walk of life, people that do. So my next one's coming up here January 29th through the 31st. And it's like the middle of the day, I think 2:30. But we have people from every country in the world that participate. And there's absolutely no charge. It's not basically free, it's completely free. But it's my way of trying to give back to a mass audience of people. And I love having a million people having these transformations each night and seeing all these changes that people share. And it builds quite a neat community as well.

[Jack]

I would highly recommend you guys look more into Tony Robbins if you have not already. And we're going to link down below all of the things that you just referenced. So you guys can go see that. That online seminar. You could also see any of his books. All of that stuff will be linked down below. Remember, it's January 29th through the 31st.

[Tony Robbins]

Then go to time to rise summit.com time to rise summit.com and they can register at no cost for them to be able to. And you'll get a chance to get an inside experience of this. No, no charge, but one that starts your year off right, which is really cool.

[Jack]

Amazing. Thank you so much.

[Tony Robbins]

Thanks, guys. We've enjoyed the time.

[Graham Stephan]

Cool. Till next time.

[Tony Robbins]

You guys are great.

[Jack]

Thank you guys for watching.