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The Iced Coffee Hour
Jake Paul Breaks Silence on Getting Sued, Going Broke, & Making $40,000,000 Per Year
02:02:06
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- [00:00]
Jake Paul
Looking back in hindsight, it's absolutely insane. What? I'm 19, 20, making millions of dollars, getting millions of views, attention, you feel invincible and like, oh, I can do anything and whatever. And it took me a long time to realize how wrong I was.
- [00:19]
Logan Paul
When did you realize that you needed to make a change? He is the problem child.
- [00:26]
Jake Paul
Jake El Ga.
- [00:32]
Podcast Host
You think that people doubted you more as a boxer?
- [00:35]
Jake Paul
Everyone said, no way can this kid box and beat someone up. And like, he's just like a Disney princess. I take everything I do very, very seriously and I'm very competitive. So when I went into boxing, it was no different. I have two main goals, definitely becoming world champion, and I want to exit a company for $1 billion.
- [01:01]
Podcast Host
I feel like in terms of upping the stakes with boxing. Are you ever going to fight Logan?
- [01:06]
Jake Paul
I haven't really announced it yet, but.
- [01:13]
Podcast Host
Jake, thank you so much for coming on the iced coffee hour. Really, really appreciate it.
- [01:17]
Jake Paul
Of course, yeah, thank you for having me. I appreciate it.
- [01:19]
Podcast Host
So I'm curious, what was your first big paycheck that made you realize that you've made it?
- [01:25]
Jake Paul
That's good. Well, honestly, the one that comes to mind is I made like $400 when I was 16 off of a vine post. They like paid me $400 for this app to promote this game. It was called like Bubble jump or something. And to me, $400 for like making a six second video. I thought I was like the richest person ever. Went right to the mall, bought some LeBron Christmas Edition shoes and then this like big watch and didn't have any money. After that I was down to zero. Yeah, it was.
- [02:06]
Logan Paul
The bigger the watch, the more expensive it is.
- [02:08]
Jake Paul
It was like this Diesel. I don't know if you know this brand Diesel.
- [02:10]
Podcast Host
They have these at the mall, right?
- [02:12]
Jake Paul
Yeah, at the mall. And I was like, dude, I'm balling. But that was, that was like the first one where I was like, I can't believe I just made. Because I was. I was landscaping for $10 an hour, you know, and only on the weekends or something. Like, so I could only get like two jobs in and make like a hundred dollars or whatever. But this was, this was definitely memorable. But I would say after that, like a big, actual big paycheck I think was after I started selling merch while I was daily vlogging. I think the first month I sold merch I made like 400, 000 or something. And I just couldn't believe it after that.
- [02:53]
Podcast Host
How did that compare to YouTube ad.
- [02:54]
Jake Paul
Reven time, it was exponentially bigger. I think my channel never had a good CPM just because I was doing crazy stuff. And so I think they limited my. The ads that were being run on my channel. I think the most I ever made in a month off of YouTube was 400,000, but I got. I was getting 400 million views in a month. So it's like a $1 CPM, basically.
- [03:24]
Podcast Host
Now you're extremely competitive, I've noticed. Do you think that's something you're born with or were you raised that way?
- [03:31]
Jake Paul
I think there's a little bit of nature and a little bit of nurture, for sure, in. In that. I mean, definitely my mom is super competitive, and watching her and her family and there were, you know, all athletes. My great grandpa was the NFL quarterback. And it's funny, I was like, going to fight Mike Tyson. They bring us to the locker room. He played for the Dallas Cowboys. And I'm like, looking around the locker room and I forgot that he played for the Cowboys. And I see my great grandpa on the locker room right before I'm about to fight Mike Tyson, which was crazy. But we had a whole family of athletes. And I think seeing my mom and how competitive she was playing tennis really rubbed off on me. Then having an older brother that you're always beefing with and, oh, I'm doing this better, I'm doing that better. My dad was always pushing us in football, but I also do feel in my soul that the way I was born, whatever I am, whoever I was, my soul is, I think, wanted to achieve more and do big things. So I think there's a little bit of both of nature and nurture.
- [04:45]
Logan Paul
You've been vocal about humble beginnings. Being raised in a split household. What would you say are some of the positive and negative things that you learned from each parent that you still use today?
- [04:56]
Jake Paul
Yeah, I mean, the positive from my dad, first off, is hard work. He still works incredibly hard. It's just who he is. And he genuinely enjoys it. And he instilled that in me and my brother. We genuinely enjoy hard work, which I think is very rare. I love completing a task. I love having a big task in front of me. It started with, you know, cleaning out a hoarder's house, roofing odd jobs, landscaping, painting houses. Just helping our dad do his, like, blue collar work. And we just loved the process of it. And it was very rewarding to complete a task. And then I would say, my mom isn't. She was a nurse for, you know, 30, 40 years and she's very caring and giving and empathetic and loves helping people. So I would say that is something that I learned from her. And I. I love just being there for my friends, my fiance, whatever. Whatever it is. I would say those are probably the two positive traits. And then I guess you asked about the negatives.
- [06:11]
Podcast Host
Any negative.
- [06:12]
Jake Paul
I mean, I would say when you. My dad is. Was in the army, and so he. He has that, like, militant style of parenting. And I would say that comes into my life where, like, I sometimes forget to smell the flowers and enjoy life. Like, everything's like, next test, next test, next test. Get this done. Work, work, work, work. And I think that can, like, take emotions out of your life and, like, you're just a human doing and not a human being. And so I think that is something that I've had to shed and to not be. I treat myself like, in that militant manner, which is brought a ton of success, but I think also it can void emotions sometimes. So I've had to, like, shed that skin and just be proud of myself, learn to love myself more, and then to also treat people on my team. Sometimes I notice if I'm, like, tired and hunger, I'll start to, like, turn into my dad with, like, yelling. I'm like, bro, what the. I can't do that. I can't do that. But it's. It's. It's my default settings. And so. And by the way, so to be a CEO, entrepreneur, have multiple businesses, you kind of have to have that not care to hurt people's feelings side. But there is a better way to. To go about it. I mean, you kind of do have to be. It's. It's a fine line. Like, how do you be the leader, keep everyone in intact, but still be nice? It's a. It's a hard tightrope to walk.
- [07:49]
Podcast Host
How do you learn those skills? Is it just trial and error?
- [07:52]
Jake Paul
I think trial and error. I'm. I'm still learning, you know, and I'm young too, so it's like having to figure that out and just, you know, just feeling it within yourself, like, dang, was I too mean? Was I to this whatever? And then also seeing how people respond. But definitely just years and years of experience is really, really the only way. And it's definitely hard sometimes because I also care. I'm friends with a lot of the people I work with, like, best friends, family, that. It's really a family at this point. So it's kind of hard to play both sides sometimes. Like, everything's mixed into one because we just are always together. Training, filming, traveling, all of these things.
- [08:37]
Podcast Host
Who do you go to for advice outside of your family?
- [08:41]
Jake Paul
I don't have somebody. You know, I thought about this the, the other day. I've never had like a mentor. I don't know, I just don't like to ask for help.
- [08:50]
Logan Paul
Do you watch YouTube videos? How do you learn about like what to do if you're stuck at a crossroad in business?
- [08:55]
Jake Paul
I guess I'm just done it myself and like figured it out. I do have, you know, my, my, my business partner and manager, Nikisa and then also I would say my business partner and my fun Jeff Wu. Those, those are two of the smartest people I know. And so I guess I do have those conversations with them. But I've never had like some sort of mentor or something. I, I just, I think what I'm doing is so new and different. There's like no one who can really give me advice on it. Like I feel like I'm the best person to talk to. This new age of digital marketing, social media, content, creativity, building businesses, promoting boxing, selling fights. Like all this whole world is still like the wild west.
- [09:51]
Podcast Host
So I don't know, you've definitely managed pretty much any platform. You've decided to go on and really mastered it. Even on Vine. Like what was the first vine you did that really blew up and then what made you want to continue growing it?
- [10:03]
Jake Paul
Yeah, I think, although really quick, before.
- [10:06]
Podcast Host
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- [10:35]
Logan Paul
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- [11:04]
Jake Paul
Me and my brother had a YouTube channel, and so we just filmed videos for fun. It was like a hobby. We loved it, enjoyed it, did it for a couple of years, and then vine came out, and so naturally, I just started making Vines because I enjoyed video editing and creating and coming up with the ideas and all of that stuff. And then the first video we. If you remember, on vine, you had to touch the screen to record. And so we use the assistive touch bubble thing to, like, touch the screen and made it seem like the phone dropped down the stairs. But then, like, we were the ones to catch it. So people were like, how did you record this without touching the screen? And that's what made it go viral. And then we got a little bit of taste of, like, the quality or the level of video had to be for it to go viral. And that kind of unlocked, like, okay, we need to go harder. We need to try more at this. But I think Logan gained, like, 6, 000 followers. I gained, like, 3,000. And we were like, you, dude, we're famous. Like, this is it. Like, we're the coolest people in the world.
- [12:16]
Logan Paul
Do people start treating you differently?
- [12:18]
Jake Paul
At first, everyone loved it. Like, my high school was supportive of it until it got bigger and bigger and bigger. And then, like, that's when the jealousy of the peers came in. But I think we realized we were good at it, and then it was fun. And then we went viral. So it was like our first time going viral, and that was like a dopamine rush. And we were like, this is really cool. We can keep on doing this. And really just never stopped since that day.
- [12:54]
Podcast Host
How did the jealousy portray itself? Like, what did you start noticing?
- [12:58]
Jake Paul
Oh, man. Dude, it was crazy. Like, people were tweeting all the time, just talking, saying things about me, saying my videos are cringe. There was, like, this anonymous account that would just go off on me every single day. And, you know, in high school, if you get, like, one or two favorites on a tweet, that's, like, normal. Anytime someone would tweet about me, it would get, like, 30, 40, 50 favorites. Some of them would get, like, a hundred. So the whole school was, like, turning against me. These girls, like, made another fake account about. About me. And in person, people were, like, saying. And then just, like, ostracizing me. Facebook pages, like, all. All sorts of. And it got to a point where, like, my. I showed my mom one of the tweets from, like, someone who I thought was my friend, and she, like, called up their mom. Was like, what the is wrong with your kid? Like, we go to lunches together. Like, she was friends with the mom. And like, these kids were just, these kids were just ripping me apart. Which, you know, like, I, I, I don't know. It was, it was just, like, weird, weird to go through, especially because at first they were supportive and wanted to be in the videos, and then it just turned into this whole, like, Jake Paul train, essentially. And how does it change your mindset?
- [14:33]
Podcast Host
Like, being a teenager and having to go through that, I feel like you would either shut down or you would, like, be discouraged from trying more or that might hold you back.
- [14:43]
Jake Paul
It made me, like, want to go harder. And once I, once people found out I was going to la, I remember one kid said to me, he was like, you're never gonna make it in la. Like, you're gonna go there, try to be, like, auditioning, and then you're gonna end up back here. And I was like, what does that say about you? Like, you're already just back here. So, like, why can't I, why can't I, like, go. Even if I go and try and fail, we're gonna be ending up in the same spot. And also my teachers were a part of it, which is why I, like, I, I, I, I have beef with teachers, but my principal was ganged up against me. He was like, you trying to get me to not film Vines anymore and, like, delete my account. And he hated me and was trying to, like, figure out ways to suspend me. My teachers would, like, gang up on me and talk and basically, like, torment me and say that, like, I'm never going to do anything with this career and that I shouldn't drop out and what is it that you're doing and.
- [15:53]
Logan Paul
Who are your biggest believers, though? Who was on your side, like, rooting for you? Was a single teacher on your side?
- [15:57]
Jake Paul
Like, not, not a single teacher? No, my, my, my parents were on my, Logan was on my side. And Logan was experiencing the same at Ohio University, so the frats wouldn't let him into parties. Like, he was going through the same thing, so at least we could, like, relate in that sense. And I had about seven to eight friends in high school that were still on my side that, like, helped me film all my videos. So shout out to the, shout out to those, those people. But it was like, us against the rest of the school. Like, we would sit at a table and we basically, like, created our own, our own squad. But it is pretty bizarre, you know, like, thinking back, like, I don't I think mostly for the teachers. I understand the kids hating and being jealous and they're just my age, they're not emotionally mature. They don't know the impact they're having. But I think it's. That's why I just don't understand like teachers trying to block a kid's dream and ripping them down and all this stuff. But that whole school is just a show of a school, to be honest. Like, it's crazy has happened there.
- [17:19]
Logan Paul
So how important was your competitive nature with your brother at the time? Would you say that was one of the main things that kind of kept you and kept him going?
- [17:26]
Podcast Host
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- [17:48]
Logan Paul
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- [18:11]
Podcast Host
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- [18:20]
Logan Paul
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- [18:41]
Jake Paul
I would say we, we didn't really become competitive until I was like 19 and he was like 21. I think like right around when we both started YouTube was when the competitiveness really came out of us. For whatever reason, we both started vlogging and, and we were both growing really fast. And I think we both wanted to be the biggest vlogger. And so I think in that whole ecosystem, we are getting older, I think, trying to prove ourselves. And that's when things got kind of crazy.
- [19:22]
Podcast Host
It was a really special time on YouTube, I just have to say. When you and Logan were doing the daily vlog, Casey Neistat was doing the vlogs, like 2016, 2017, that's when I started. And there was something really cool about it. Still feeling new, in a sense. When did you realize that YouTube was going to be the next big opportunity?
- [19:42]
Jake Paul
Yeah, man, I miss those days that that was the peak Internet, man. Things. Things kind of suck nowadays, but I think the whole. I was super passionate about Team 10 and I think influencers and that whole world was starting to be recognized by the rest of the world. And so you could feel this energy where influencers were like kind of the new celebrities or people who have the most attention. And it felt like it was just starting to blow up then. And TikTok was kind of also starting to go crazy or musically it was still at the time, but you could just feel we were doing something different and something special. And no one had ever garnered the amount of views that me and my brother were getting as vloggers. And so I just knew it was this big movement. I guess just one thing led to another and, you know, just going from platform to platform just because as a creator, you had to adapt. And the new wave was to go to YouTube. It was vine, then Facebook, then it was like Snapchat for a little bit. And then everyone started vlogging, and then that's where things really took place.
- [21:00]
Podcast Host
I do remember that was the time when things really started to go mainstream. And then you had Bizaard Vark, like a side quest going on at the same time. That opportunity come from YouTube. And what was it like going from like traditional media there to doing a vlog channel?
- [21:17]
Jake Paul
Yeah, so I had been auditioning in Los Angeles basically since when I moved there. And so I had agents and stuff who would send me auditions. And I got the opportunity to audition for the. This Disney show. It was basically a show about social media, like kind of like a icarly spin off. And as soon as I auditioned, they pretty much immediately loved me for it. I had to audition a couple more times, but eventually got the role. And that was always the goal, moving to Los Angeles. One part of it was, okay, all these creators are in la. We're gonna go there, collaborate with them, grow our brands, do more brand deals. And then the other part of it was traditional entertainment. Like we wanna be actors, we wanna do business, growing our careers in general. And so it was definitely felt like a big accomplishment to me to be in mainstream media on Disney Channel. I think it's one of the craziest moments of my life and I think it validated what I was doing and why I was there and it definitely put my career on, on another level. So was it pretty lucrative?
- [22:34]
Logan Paul
Like, would you get paid a lot per episode?
- [22:36]
Jake Paul
No, not, not at all. We would get paid like 10,000 an episode.
- [22:41]
Logan Paul
Okay, well that's, that's not bad. Like, how long would it take for you to film an episode?
- [22:45]
Jake Paul
It would take six days and like 10, 12 hours a day.
- [22:49]
Podcast Host
Oh, really?
- [22:50]
Jake Paul
So, so it's a week. It's a week.
- [22:52]
Podcast Host
It's a week's worth of work.
- [22:53]
Jake Paul
Yeah.
- [22:54]
Podcast Host
Full time work.
- [22:54]
Jake Paul
Yeah. You're doing like 15 episodes in a row. I mean, yeah, it just depends how you like, you know, get money. But like if you're, if you're living in California and you're getting 10,000 episode, and then that's like 5,000 after taxes and, you know, so. And then I'm, I'm making more Money on, on YouTube doing brand deals and stuff. So that is part of the reason why in the long run it just didn't work out. I was spending so much time there, I didn't, I didn't want to really be there anymore. And it would been multiple seasons of filming and I didn't feel like valued or anything. And I was still making the same amount of money and I was just kind of like, I'm making, you know, my whole season's worth of Disney Channel, like selling merch in a couple of days.
- [23:47]
Logan Paul
What was the real reason why you got fired from the Disney Channel?
- [23:50]
Jake Paul
I just started to be a little bit too much for them in terms of their image. Like, I think the Everyday Bro song was kind of the start of that. And I just would ask them like, why I needed to be on set for so long to film one scene. Like, why can't we just film it right now and I can just go home and they would make me like sit there for six, seven, eight hours. And I, I eventually realized, like, they needed to like film my hands for some scene and they needed me to like stay there for like six hours so they could film my hands grabbing it. I'm like, just film someone else's hands. I'm going home. And I just like left. And so I just started to, you Know, I just started to do my own thing and it just wasn't working. I was filming kind of crazy stuff in my vlogs and I was growing up and exploding stuff in my backyard. Like, I just didn't fit the Disney brand.
- [24:47]
Podcast Host
And so did that help the ratings of the show? Like, I would imagine a lot of people find you and then like, oh, wow, he's on the Disney Channel. Let me want. Did that help viewership?
- [24:56]
Jake Paul
I don't know. I feel like it was almost two separate audiences because I have people come up to me now that are like 14 and they're like, I watched you on Bizaardvark. So I think at the time they were probably like 6 or 7. And I feel like my YouTube audience was like 15 to 25 more. So. So I felt like it was kind of two different audiences.
- [25:21]
Podcast Host
Now I remember on YouTube, it seemed very chaotic. Like lighting a mattress on fire in the backyard by the pool, holes in the wall. Like, how much of that was calculated?
- [25:31]
Jake Paul
Not a lot. Like, imagine you're just, you just start on a treadmill, you know, and you're just running and like every day just the speed goes up like 0.1, 0.1, 0.1, and eventually you're just going a thousand miles per hour and things are just happening and everyone's sort of in this collective energy of chaos and all this stuff. And at the time, dude, you're what, I'm 19, 20, making millions of dollars, getting millions of views, attention. You. You feel invincible and like, oh, I can do anything and whatever and, and rightfully so. You're living in a house, there's no supervision around, there's no one to tell you, like, hey, this might be a bad idea or whatever. And so looking back, in hindsight, it's. It's absolutely insane that I moved to Los Angeles, made millions of dollars, started a company with creators, all, moved into a house, creating insane content every single day. So it was definitely very crazy. But you, you know, you, you film the video and then your mindset is just like, great upload, like, what's next? It was like in this never ending treadmill, essentially.
- [26:58]
Logan Paul
Did you ever have any real life consequences to the shenanigans that you got up to on your YouTube channel? Like, like neighbors. I know that was a bit of an issue for some time or something where there was like a lawsuit and you were just like, okay, I'm done. Like, like I actually regret the decision there. Or was it always just like thinking about growth? The next video at all costs I.
- [27:16]
Jake Paul
Mean so much lawsuits legal happened that I just basically like couldn't film videos anymore. I was banned from filming in LA county for two years. So I literally had to ban you Los Angeles for what? They were like threatening the arson charges and stuff over me for. My friend actually is the one who like lit the mattress technically in the backyard. So they were like holding these arson charges my head to try to get me to stop filming, which is why I moved to Calabasas because that was outside of LA County. So I mean lawsuits, the, so many things, landlords suing neighbors, I don't know, I don't even remember like all the different lawsuits. But basically it sucked the fun out of everything, you know, and filming just wasn't fun anymore. I couldn't do any like, of the creative ideas because I would basically have this lawyer essentially watch every video before I posted it. And then we would like have to take out any little thing that people could pick apart. And so like filming just didn't, just wasn't fun anymore. And even now it's like, okay, cool, like I jumped. Jake Paul jumped on a news van, like and said what are those? To the news guy. You know, like people forgot about seriously hating me for that. And when I look at it now, it's like what people didn't realize about me. And even still to this day I, I like put entertainment as number one. So if everyone can joke and laugh and get a kick out of it, like I'm an entertainer and that's where I think people will have a lack of respect and like me being dedicated to the game, like if you hate me, that's fine, but like I'm going to choose the route and path of entertainment. I look back at the news clip and I'm like, that's hilarious. Still to this day I thought it was hilarious. Thank you.
- [29:28]
Podcast Host
Yeah, it's funny.
- [29:29]
Jake Paul
The water nose. Yeah, exactly. It's like, why are people so mad?
- [29:35]
Logan Paul
Who, who was most mad at you was a certain community. Was it people's parents? Because they're like, this guy is a bad influence on my child. Is it the local media?
- [29:43]
Jake Paul
I don't think it was parents. I think it was like 35 year olds or so and maybe older people who like didn't understand it. It's to me it's like still, still funny.
- [29:56]
Podcast Host
I'm curious, what did you cut out, like, what did you want to film that? The lawyer said you can't do that every day.
- [30:02]
Jake Paul
It would pretty much be like one thing that would seem like so silly but it would come down to I would be in the car filming and, like, vlogging call, and I would call my friend, you know, to see what's going on at the house, like, whatever bit we were filming. And it's like, no, you can't be on a call while you're driving. Like, it got that serious. All this little, you know, I would drive my Lambo like, like, fast down a street and it's like, oh, you were going 70 in a 35. Like, you can't put that in the video. It just. It just became a headache to the point where I just got sick of just my whole world in life. And I was like, this isn't even fun anymore. I'm just getting sued. Everyone's so sensitive. YouTube was demonetizing, like, half my videos because they were becoming more, you know, progressive, and all their advertisers would be like, we can't have this.
- [31:12]
Podcast Host
You know, so do you think that was ever sustainable? Because you talk about, like, amping it up 0.1, like, every day. And I understand that perfectly. I posted three videos a week, every week for, like, six years.
- [31:25]
Jake Paul
Yeah.
- [31:25]
Podcast Host
And every video I thought had to be a little better than the one prior.
- [31:28]
Jake Paul
It's.
- [31:28]
Podcast Host
I knew it was unsustainable.
- [31:30]
Jake Paul
Yeah.
- [31:30]
Podcast Host
So, like, how long do you think someone or you could push through that?
- [31:33]
Jake Paul
Yeah, no, I. At the time, like, while I was in the heat of it, I was like, this is going to go on for years. But as it sort of went on and I had to move and couldn't film in LA county, and the. The whole business of, like, Team 10 just didn't work out. Being, like, teenagers, living together and filming, there's too much pride, ego, emotions, parents, other managers pulling people away. So eventually I knew I wouldn't be daily vlogging anymore. And that was probably about, like, six or seven or eight months before I stopped. But deep down, you know, like, I knew I was good at YouTube and I definitely liked it, but I knew it wasn't what I wanted to do forever.
- [32:26]
Logan Paul
When you were making crazy money at a young age, what were you doing with it? Were you spending it? Investing it? Did you have people telling you what to do with your money?
- [32:34]
Jake Paul
No, man. Like, I. I had to figure it out on my own. I think a lot of it would be, like, put back into the videos. Like, I would spend maybe two to three grand a day just coming up with different things and then obviously buying, like, the Team 10 mansion. But there was a point where a lot of people behind the Scenes that were supposed to be good. People were stealing my money and figuring out ways to like, funnel it into different areas. And that's just the nature of being in Los Angeles. The managers, the lawyers, lawsuits, all sorts of stuff. So I pretty much spent all my money on like, they. It was getting stolen lawsuits, legal stuff, and then. And then California taxes. So basically, like, that was it. I mean, a couple of nice cars.
- [33:34]
Podcast Host
And you had savings at the time, or was most of it coming in and then reinvested?
- [33:39]
Jake Paul
Most of it was coming in and, and being reinvested. But, man, like, each, each lawsuit back then was probably like a million dollars. Maybe a million dollars. And I was probably in like eight lawsuits.
- [33:53]
Logan Paul
That sounds like the lawyers.
- [33:55]
Podcast Host
Did you know for sure?
- [33:57]
Jake Paul
No, they were, they were like charging me more per hour. I, I had. I can't like, say the names, but there was, there's like a firm who has stolen a bunch of money from celebrities in Los Angeles and athletes.
- [34:13]
Logan Paul
You know, say the name because you're probably going to get sued.
- [34:15]
Jake Paul
No, yeah. Another million dollars. Probably going to sue them one day.
- [34:21]
Logan Paul
Do a class action.
- [34:22]
Jake Paul
Yeah, yeah, because. Because I know other people who've gotten a lot of their money stolen from them as well. It's just insane.
- [34:29]
Podcast Host
Like, why just over billing, Is that how we're doing this?
- [34:32]
Jake Paul
Yeah. So basically they're. You, you sign up to go with them and then they hire 10 people to watch your account. And then these 10 people are getting like 50, 60, $75 an hour and then they're just saying that they're like, working on it a ton. And back then I was filming every. I would basically wake up 8 o' clock, start filming at 9, done filming at like 6 or 7pm I would go to the gym until like, 9:30, come home, and then I was asleep at like, 11. And that was just like, on repeat. And so I didn't have to. I, I didn't. I was just like, oh, I have the best people in LA watching my money. I have the best lawyers. I have good man. And then everyone's just stealing it.
- [35:21]
Logan Paul
When did you realize that you needed to make a change?
- [35:24]
Jake Paul
There was a point where I stopped YouTube and I was like, I'm just not doing this anymore because I need, I need something to be different and I want to, like, go into a different career path or do something else. I forget what year that was. I think it was. I think it was right when I, like, signed up to fight Deji for my first, like, amateur fight, because I just couldn't Sustain training and filming every day. And then I was also like on tour and I think after the tour I like got back and was exhausted and everyone on the tour like made money because I paid them. And then I realized like, I lost like a couple hundred thousand dollars doing the tour. And so I was just like, dude, like this is just a lot of work. Everyone else is like gaining from this and I'm kind of just, I'm the one taking the heat, doing the calls, being all stressed and I was just like, dude, this like sucks. And, and then I like was training for the first fight against Deji and I think it was at that point where I like put down the camera and sort of just like started living life for the first time after filming for two and a half years, basically.
- [36:47]
Logan Paul
Did you have less money than you thought you had though, because of all of like the phantom Dr. The money going into.
- [36:52]
Jake Paul
Oh, for sure.
- [36:53]
Logan Paul
And so like, when did you realize, oh my gosh, I have way less than I, than I expected.
- [36:57]
Jake Paul
It was like around that time.
- [36:59]
Logan Paul
And then that was probably a big stressor among like taking these calls and the time suck. And you're like, okay, I gotta.
- [37:05]
Jake Paul
Yeah, I was like, basically I did all this work for the past however many years for like to, to basically have nothing essentially. So it, it, it's just, it just was like depressing to be honest. Like I was just like, oh, this and, and all the stress, like still had lawsuits, still had all these random things going on. So I was just like, dude, this is like not what I need to be doing.
- [37:36]
Podcast Host
What's your advice to young people today who are coming into money like that? How do they prevent that situation from.
- [37:43]
Jake Paul
Happening live in Texas or Florida and, or Vegas and. Nah. But you just have to be very careful who you trust. I didn't have like a good read on people, you know, I was just like a 19, 20 year old kid from Ohio and just thought everyone was nice. Go slow and yeah, live, live below your means. I mean, if you could have your family involved somehow, like people that you really trust to monitor things, I think that is helpful. And make sure you're looking at your finances, like everything that's going out, all your payables, all your receipts, all your credit card charges, all that stuff.
- [38:36]
Podcast Host
One thing I'm curious about, slightly off topic, but in the same vein as this every day, bro. How much did you make from that? Now you might be asking yourself, what does the future hold for business? Because if you ask nine different experts, you're going to get 10 different answers from a bull market, a bear market. The economy's great, it's doomed. Be very helpful to have a crystal.
- [38:55]
Logan Paul
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- [39:25]
Podcast Host
So whether your company is running millions or even hundreds of millions, NetSuite helps you respond to immediate challenges and seize your biggest opportunities. And speaking of opportunity, right now you could download the CFO's Guide to AI and Machine Learning when you go to netsuite.com iced. The guide is entirely free for you at netsuite.com iced with the link down below in the description. Again, that is netsuite.com iced thank you so much, NetSuite, for sponsoring this podcast. One thing I'm curious about, slightly off topic, but in the same vein, is this. Every day, bro. How much did you make from that?
- [39:59]
Jake Paul
Definitely, probably like 2, 3 million. It's not as. It's not as much as you think.
- [40:04]
Logan Paul
Like, didn't it go platinum?
- [40:06]
Jake Paul
It's. Yeah, it's a platinum record.
- [40:09]
Podcast Host
Do you ever expect that?
- [40:10]
Jake Paul
But also, but also, you know, like, I split the money up with whatever. There's like six people on the song or something. And then again, it has like 200, 300 million views. But if you have like a $1 CPM, it's like 300k, 400k. Yeah. Not a lot of money in music, I guess. I don't know.
- [40:32]
Logan Paul
Were you making any money from Team 10?
- [40:35]
Jake Paul
I. Not, not personally, though. I actually had to, like, invest my own money into team 10 to keep it afloat just because it's not a sustainable business model. Like, okay, let's say I get whatever twins or this person or that person making $2 million a year and then we're taking 20% of that. But then all of a sudden they're like, why the are you taking 20? Well, I made you famous. Like, no one knew who you were before. Oh, no, no. Like, my parents think you should be getting 10. Okay. You know, I'm the nice guy. Sure. We'll take 10%. Okay. You made 2 million dol. Okay, that's 200 grand. Like that's one, you know, executive level employee. And then for a creator to make $2 million a year consistently is like nearly impossible. So then the next year they make a million, then all of a sudden you know, it's just like.
- [41:31]
Podcast Host
And now you're underwater on it.
- [41:32]
Jake Paul
Yeah. And it's just like all these things and employees and expenses and margins and merchandise, whatever it is, it's just like, like at the end of the day it just wasn't sustainable.
- [41:46]
Logan Paul
What did you learn going from just managing yourself and treating your own social media as though it's a business to then running like a real business like team 10 where you probably have like administrators, you have, the employees you have. It's like a full thing.
- [42:00]
Jake Paul
I learned a lot. I learned people suck mostly. And no one like will work as hard for your vision as you. Working with talent is terrible. It's still a nightmare like till this day it's, it's just egos and laziness and it just, it's just bad. So I, I learned that from very early on people don't have gratitude. Humans are naturally like parasitic. Right? Like that's how we are in nature is always take more, take more, take more. So people forget where they came from and I don't know, all of it just kind of a experience and then I just got blamed and like made the bad guy from everything. Just cuz group, you know, they all group together and like knew that they could make me look bad. Like once one person left they're like, all right, well he already has that. So like now I can make up some and say it and everyone's going to believe it. So it was, it was just bad and like if it was managed properly and I like had a senior person and people who understood social media. But back in that time it was all still so new and no one really knew what was going on and all that stuff. But you definitely learn more from your failures and, and mistakes. So I think it definitely sharpened my blade in terms of just like, like execution, having the right team, management, working with investors, all, all of that stuff. I, I had to learn a lot about and like go through the fire. So it definitely, in the long run it's paid off for sure.
- [43:53]
Logan Paul
It's interesting back in the day when it's every day bro came out and like that whole era I wasn't even on social media yet, so I was just like a random kid. In Southern California, watching, you know, YouTube, I was aware of what was going on. My finger was on the pulse. I would see like the Paul brothers just consistently succeed and then fail and then succeed and then publicly fail massively and then succeed and then fail. How have you been able to throughout your entire career continue to be on the top? It makes, it makes no, like we haven't seen a single influencer do what you guys have done.
- [44:30]
Jake Paul
Yeah, I guess it's a lot to unpack the question. But I think you, you know, as Mike Tyson once said, you only lose when you quit, so the only people that are can stop you is you. I truly believe that. And just the resilience and knowing who, I can only speak for myself, like knowing who I was as a person and, and I think I got looped into a bunch of things. Like, even in hindsight, it's like, why does everyone hate Jake Paul? You know, like I, I look back at that and it's like, oh, he jumped on a news van. Oh, he did. Or people like left team 10. Like for me, I kind of got wrapped up into a lot of Logan's things. Yeah, I remember that he, you know, did some, A lot. And so I kind of just got grouped into the like the Paul's thing because of the serious that he was getting himself into. But I think at the end of the day, man, it's like when you're doing something different, when you're succeeding, when you're being a disruptor, we are polarizing. Like, I'll say my opinion, I'll loudmouth, whatever, sometimes ego, whatever, all of these things, that's going to rub people the wrong way. And I think 50 of the people would see me jumping on the news van and be like, that's hilarious. And then 50 of the people would be like, this kid, he's a rich douchebag. Like, how is he making this money? He's annoying, cringe. And I see both sides of it, so I get it. But at the end of the day, have that 50 of people that rock with you. Like, you can't really be stopped.
- [46:28]
Logan Paul
Do you think you need to be hated in order to be loved? Or do you think that you can be all one hand in hand?
- [46:33]
Jake Paul
I, I think for so long I tried to be the good guy and like, no, no, no, guys like, trust me, all those people like leaving team 10, they're all lying. Like, I didn't do these things or like whatever people were canceling me for or whatever was going on back in the day, I'D be like, no. Like, no. Like, I'm a good guy. Like, but, like, people don't want to hear that. They're not gonna believe you. Like, it's. It's. It's. It's worthless. And I had nobody to come out and, like, back me. So at some point, I just embraced being the villain. I was like, all right, you guys want me to be the bad guy? Like, fine, I'm gonna do it. And as soon as I did that, A, I felt more free. B, all the hate pretty much stopped because people, like, realize I didn't care and that I was using it to my advantage. And so, like, people would still secretly hate and secretly say things, but it wasn't nearly as bad. And so when I embraced the villain role, there was such a big shift, and it made my life a lot better. So that was, you know, years and years ago, but now. Now I just am. I don't care about anything. Like, I'm happy. I love boxing. I love my life, and I'm just me. You know, there's different sides of me. Like, I can be the entertainer. We could sit here and talk about venture capital, business, all of these things, like, whatever. There's so many different sides of me. And so certain people see different sides, and they still, like, make a judgment, but at the end of the day, I'm just being me.
- [48:16]
Logan Paul
Yeah, you seem really well rounded now, and I'm curious. I'm sure those failures were really important for the development, but what was the biggest failure and the lowest low? And then what was the main thing that pulled you out of that? Like, how did you get out of it?
- [48:31]
Jake Paul
The. There was, like, that. That point where I was just, like, was depressed, didn't have anything to show for all my hard work, was being sued, all my friends and people had left the house, and I was just in this, like, big mansion. I was just, like, felt so empty. And there was definitely points where I was. I was, like, really hated. My life demonetized off of YouTube because of, like, Logan's whole scandal, and just everything that could have went wrong went wrong. And. And I think the only thing in that moment was really, like, boxing came into my life, which is why I feel like I owe everything to the sport of boxing, because it gave me purpose. I had to focus on the fight. I didn't have time to, like, feel like a victim or, oh, look at all these bad things happening to me. I just had to win. And. And I was surrounded by people on the same mission. So, like, the team and love aspect came back in, and I, like, felt like I had a group of people around me. And it also, like, healed the relationship with my brother slowly, because instead of us fighting, it was like, no, we're on a team fighting these brothers. And all of this basically sort of, like, slowly brought me back to life. And so really, like, I. I think that's why I say it. Like, people hate on it, but it's like, I would be dead in jail if it wasn't for boxing.
- [50:15]
Logan Paul
It's so interesting because right here in our notes, we have it. By your early 20s, it seems like you had it all. Millions of dollars, millions of fans, a strong legacy. Why pivot to boxing? But you're saying it was essentially the exact opposite. Like, you felt like you were lacking in all of those categories, and boxing was kind of the thing that pulled you out of it, that saved you.
- [50:32]
Jake Paul
Yeah, 100%. And I didn't feel like I was living up to my fullest potential, like, being a YouTuber running around doing these things. And I felt like I could do more or do better in life or. Or be respected more for my talents and my abilities. I don't think people, like, really saw. Saw the ingenuity behind everything that I was doing. And so I just felt like, yeah, I felt lost in all this stuff. And in boxing, everything sort of started to click.
- [51:10]
Podcast Host
Do you think that people doubted you more as a boxer or when you were getting into YouTube?
- [51:15]
Jake Paul
I think people doubted me more as a boxer just because I had already, like, been successful on social media. So I don't think anyone really doubted me as, like, a YouTuber. But it was like, no way can this kid box and beat someone up and, like, he's just like a Disney princess.
- [51:32]
Podcast Host
Seemed like you really treated it, though, almost like a startup. Like, you really invested heavily in yourself, Trainers, diet, nutrition.
- [51:39]
Jake Paul
Yeah, I mean, anything I do, I try to maximize the systems to make it the most prosperous. I mean, that's what I did in YouTube is I. I saw what was working online, which was like, magcon, all these, like, friend groups getting together, and that's essentially where I was like, all right, team 10. Everyone's gonna move into a house. So I would just always maximize, like, the best systems and create these different characters for people to follow along with. And editors filming story lines. I would literally, like, write out story lines like a reality show for YouTube, and all of these things were. Would. Would go behind the scenes. And I take everything I do very, very seriously. And I'm very competitive. So when I went into boxing, it was no different than YouTube. Essentially, it's. I'm gonna have the best recovery, the best food, the best trainers. I'm gonna do it every day like I do with YouTube. And it actually brought me back to my roots of being an athlete as a kid in Ohio.
- [52:46]
Logan Paul
So though, how did you justify spending so much money on it when it was an unproven method?
- [52:52]
Jake Paul
Well, it was, it was less money than I was spending doing YouTube, so I was kind of like, whatever. But I definitely still had a lot to learn. But I just knew that, I guess that's just the nature of a successful, like, if you go into a new thing, you're just gonna go as hard as you can at it.
- [53:17]
Podcast Host
How did you make sure you weren't gonna get ripped off? Like, you do an event and you don't get paid, or like some lawyer is like, oh, well, actually, you sign this contract and you owe us $50,000. How do, how do you make sure it's profitable?
- [53:31]
Jake Paul
Yeah, at, at that point in time, I think there started to become more trustworthy people around me, and I had had the experience of being screwed over a bunch of times and so I could just decipher things better. I think I got like a good, really good, like, trustworthy lawyer at that time. So I just felt more comfortable in that. And I wasn't really focused on the, the money for the boxing match. It was more like, I'm just gonna win and beat this kid's.
- [54:08]
Logan Paul
But you still took somewhat of a financial gamble. I mean, it was, you were fighting against the stigma of being like a YouTube boxer versus, like a real boxer. Do you think you had to put in some groundwork and kind of financially support it in the beginning to take some lower paid stuff? And when did it start to actually financially make sense for you?
- [54:27]
Jake Paul
No, for sure. I mean, the first fight, yeah, I was, I was basically like losing money on fighting for the first couple of fights, just with all the money I was investing into it and the camps and the coaches and all that stuff. And even, even now, it's like some fights you'll take, you're just like breaking it. Like, not every fight is a massive money fight. That's. People just always like, see that as, you know, the headlines, whatever, and all of these things. So. But you know, when I go and fight, fight Ryan Borland or Andre August, like, I'm making money, but it's like not. It's. You're doing it because I, I'm going to become world champion and I Have to stay active.
- [55:21]
Podcast Host
How true are some of the headlines? Like, I saw one, it was in 2021 that said you made $40 million from three fights.
- [55:26]
Jake Paul
Where do they pull like three. Three.
- [55:29]
Podcast Host
Three matches? 40 million from three.
- [55:31]
Jake Paul
That's true. Yeah. Yeah. I've, I've. I've roughly been averaging like around $40 million a year for the past four years in boxing. The first like, year, year and a half of boxing, I didn't make much, but that, that's. I kind of guess what your question was. Like, I was definitely at a loss in the first year.
- [55:56]
Podcast Host
How does that change your perspective on money? And does do you ever think, like, oh, man, why didn't I do this soon?
- [56:01]
Logan Paul
Her?
- [56:03]
Jake Paul
I. No, I think everything worked out perfectly, right? Like, if I didn't have my YouTube Persona and following and everyone doubting me to come become a boxer and people hating me from everything that happened in that world, I don't think I would be making as much. Like, in boxing, the villain makes more. So, I mean, that's why I purposely make people hate me and like, play that role and be the bad guys. Because what are you going to pay more? You want to. You want to pay for the pay per View or tune into Netflix to see the guy get knocked out that you hate that fear and hate is a more powerful emotion oftentimes in people. So that's what I draw out of it. But it's a lot of money and box. It's like I'm. I'm definitely blessed and grateful and all this stuff, but it feels like every bit of it was earned. Like, I've worked my off for 12 years straight every single day, and then finally, you know, the. Everything clicks overnight. And then eight, nine years into it is when I like, start feeling like I'm finally making what I deserve. So I, I feel like every single thing, every penny that I've made, I actually deserve more because of the amount of hard work that I've put in. And I think my biggest paydays are. Are still to come for sure in the sport of boxing, but also in business, because I, every day, I lay the foundation. And that's where people don't understand is like, nothing is an overnight success. And the people who are billionaires and all this stuff, they earned that. They truly earned that.
- [57:41]
Logan Paul
Yeah, it seemed like a lot of hard work. And it was really cool to observe the change from you seemingly being like a YouTube boxer to, like, over time, as a couple years have passed, people like, no, he's like, he's like a real boxer. I remember I was at a bar watching your fight with Mike Tyson, and some guys, random older guys, like, right next to me were talking. They're like, yeah, Tyson's just going to.
- [58:02]
Jake Paul
Show this kid, like, what's up.
- [58:04]
Logan Paul
He's going to destroy him. And then the guy he was talking to was like, no, I'm pretty sure he's like a real boxer now. And he's like, no, no, it's not going to happen. Yeah. And it was, like, on all of the screens in a. I think it was Red Rock Casino in Vegas. And that was. That was cool to see.
- [58:17]
Podcast Host
It's funny, too, because I don't watch any sports whatsoever, but I've seen. Seen all of your matches.
- [58:22]
Jake Paul
Thank you, man.
- [58:23]
Podcast Host
Part of it, I don't know, is it because there's like a YouTube camaraderie where it's like, I want to see you fight. But also it seems like everyone I know is interested in your fights. The Tyson fight was massive. I probably had 15, 20 people over at the house watching it.
- [58:37]
Jake Paul
No, that. That was like a different level and a different scale. But I think because of my story and the uniqueness of it, more. More people besides the boxing audience are actually interested in the fighting and my story and to see how I'm gonna do it, how am I gonna perform? And it's just continued to grow and grow. And so I think that's the differentiator and why a lot more people are interested in. In boxing now. And this new path that I've taken.
- [59:09]
Podcast Host
Now with boxing, is it going to be similar to YouTube where, like, every time you have to amp it up a little more, a little more, a little more. Like, where do you see the trajectory going?
- [59:18]
Jake Paul
I think it's different, man. It. It really is. I think boxing is more patience. You can take your time. I can choose whoever I want to fight, and I'm. I'm more in control of my destiny. There's not like YouTube or any of these. I don't have to worry about 15 different creators in my house and all their problems. Like, I can just actually focus on. On me. And I've been boxing for five years, right, which is already double the amount of time that I daily vlogged. So it is interesting that some people don't even know that I was a YouTuber. Like, genuinely, they. They don't haven't even watched my videos, but they've watched me fight. So I think I'm more known as a boxer now, which is pretty crazy. But I Definitely want to amp it up and do bigger fights and challenge myself and become world champions. So, naturally, I've set that as my goal, and I think it'll create such a crazy sports story where I go from zero, not knowing jabs and hooks and body shots and all these things, walking into a gym, and then six to seven years later, becoming the best in the world. I want to do that just to inspire kids that they can go after something against all odds and accomplish it.
- [60:53]
Podcast Host
What was the deal with the controversy about boxer pay? I remember this a few years ago, and you criticized Dana White and the UFC for not paying their boxers enough. What was that about?
- [61:04]
Jake Paul
I started being around boxers and MMA fighters and all this stuff and would always hear how underpaid they were. And I obviously know that these are the hardest sports in the world. You're getting bashed in the head, like, three days a week, right early in the morning, sparring. And I met Amanda Serrano. She was getting paid, like, $4,000 a fight, and she's one of the best fighters to ever live. And I just couldn't believe it. I was like, how is this possible? And so I started to just hear more about all these stories, and I started talking about how these fighters weren't getting paid enough and weren't getting paid a lot. Once I did that, everyone started supporting me and basically backing me and encouraging me to talk more about it. And UFC fighters were coming to me behind the scenes, like, we don't get paid. This. We're. We're taking advantage of. And I started to learn more about it, and I was like, this is insane. And so. So I basically accidentally became a spokesperson for, like, women's fighters and for MMA fighters who are getting paid, basically. And I found out that the UFC only pays its fighters, like, 10% of its income, whereas, like, in the NBA and NFL, the athletes get paid 55.0percent of the total income. So, like, this is a massive discrepancy. They don't have health insurance, all of these things. And so I just started simply speaking on it, and it became this massive thing between me and Dana White, where we just constantly were beefing back and forth for years. But genuinely, I was just like, hey, man, you're paying these fighters a minimum of $12,000 for a fight. They're risking their lives. Why not just increase it to 50,000? You're gonna make the sport better because they're going to take it more seriously. They won't have to work other jobs, and it's just going to be Better for the whole ecosystem. And that, that was my only, like, request.
- [63:16]
Podcast Host
What was his reasoning?
- [63:17]
Jake Paul
He just doesn't have to. I mean, it's just capitalism at the end of the day, right? Like, he has these fighters under contract regardless. He can pay them whatever he wants essentially, or they won't fight. So, so it's, it's really essentially a monopoly of sorts and he doesn't have to listen to anyone or pay them more. And he. And he's not. So.
- [63:42]
Logan Paul
So why did you start your own promotions company?
- [63:44]
Jake Paul
Yeah, I mean, I guess it was just like a natural progression, right? Like from team 10. Just bring it back into boxing. No, but.
- [63:51]
Logan Paul
Can't get away from it.
- [63:52]
Jake Paul
I know, but, but truly imagine the world of boxing as like taxi. And it's just these old outdated promoters. No one knows what they're doing. None of them are good at marketing. They're signing these fighters to like 10 fight deals where they're taking advantage of them dirty business shelving fighters. All these egos and weird things wrapped up into the sport. And me and my business partner Nikisa were like, we could do this so much better with just a few changes. And we put fighters first, everyone wanted to be with us. All of a sudden, overnight, we're doing better marketing, more viral fights, being more creative, and instantly basically was a success. And everywhere we went, people were like, you guys are the best to work with. You guys are the best to work with. You guys are the best to work with. And so it's been three and a half years now and we've. We threw the biggest fight in boxing history and continue to do more. The Next fight with Amanda Serrano and Katie Taylor on Netflix. We've made Amanda Serrano the highest paid female athlete for a single event ever. And it's just been really successful and there's still so much more to do.
- [65:15]
Podcast Host
How are the finances broken down behind the scenes? Because, you know, hosting an event like that could be millions of dollars each.
- [65:21]
Jake Paul
Each fight is different, but essentially you're getting paid from the broadcasting. So whether that's like pay per view or Netflix or dazone or whatever. And then there's like the ticket sales of like the in person and you work out an agreement where the fighters are going to get this much, this fighter is going to get this much, and us as the promotion is taking the risk essentially. But after a certain amount of money, like any of the profit will get split up depending between the two main event fighters and then the promotional company. And so you can lose money on events, but you know, knock on wood or whatever. But we've been, we've been doing pretty well and events can profit millions and millions of dollars.
- [66:18]
Podcast Host
What's your thought on Creator Clash?
- [66:20]
Jake Paul
I, I thought it was super entertaining. I watch all of them.
- [66:23]
Podcast Host
Really. I was in the first one.
- [66:24]
Jake Paul
Yeah, I, I saw you fight. But Michael Reeves, when pro, I think that stuff is it. It had its era, right? I think like influencer boxing was cool for a bit, but then once the influencers didn't get any better, people didn't want to fight each other and everything was kind of like sloppy fights. Then it kind of like died out.
- [66:52]
Logan Paul
I think it was the novelty of it. Yeah, kind of went away.
- [66:55]
Jake Paul
Exactly. So it kind of just got old. But actually one of the people who helped with Creator Clash, like works for MVP now, but he's like a wizard and just understands the marketing and the differentiation and disrupting and just being, being different in the sport.
- [67:15]
Logan Paul
What do you think is your highest high and lowest low so far in your boxing career?
- [67:20]
Podcast Host
Really quick. I just want to say that when Jack and I first started the podcast, we had to figure out practically everything ourselves. From the best equipment to use, how to edit, how to book guests, you name it. That's why if you're starting out your own business, today's sponsor is incredibly relevant. And that would be Shopify.
- [67:35]
Logan Paul
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Podcast Host
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Logan Paul
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- [68:17]
Podcast Host
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Logan Paul
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- [68:42]
Podcast Host
Thanks again to our sponsor Shopify. And now let's get back to the podcast.
- [68:46]
Logan Paul
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- [69:27]
Logan Paul
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- [69:54]
Jake Paul
I mean highest high has got to be. That's a tough one actually. I would say, I mean the, the Mike Tyson moment. But also I think winning knockout of the year against Woodley was a great feeling and then the lowest. It's easy to point to the Tommy Fury loss, but also I would say this year has just been very annoying with multiple massive fights falling through and it just, it's just so tiring. And the politics of boxing just get old and dealing with people not actually wanting to fight and making fights happen in negotiations. This is getting tiring.
- [70:43]
Podcast Host
How much work goes in behind the scenes before something gets announced?
- [70:46]
Jake Paul
So much, dude. I mean we're on calls basically every day for months to make fights happen. And mostly Nikisa, so I feel bad for him, but my manager and business partner in mvp. But, you know, he even has to call me and ask, like, okay, what, like, what size ring, what size gloves? They want this. The. They want the fight here. We want the fight there. The judge needs to be this, the ref needs to be that. They want this much money. Are you willing to take, you know, this much less to give them that much more? And I'm like, no. And then he has to go convince them, and then, dude, it and all. It's a lot, bro. It's a lot.
- [71:33]
Logan Paul
What was the final number that you won in the Tyson fight?
- [71:36]
Jake Paul
It was like, low 30s, low 30 million.
- [71:40]
Logan Paul
Did you do anything with that money immediately afterwards when the wire hit your account?
- [71:44]
Jake Paul
I. I haven't really announced it yet, but I guess it. People kind of know or kind of don't know, but I. I bought a ranch, a pretty expensive ranch. It wasn't like, right away after the Tyson fight, whatever, but I've been wanting to buy a ranch for the past 15 years. It's kind of been like my dream and why I work so hard. And I think it's just I. I'm love everything to do with hunting, just skiing, ATVs, fishing, horses, cows, all that stuff. I grew up going to a cabin a lot with my dad, and so I've always just wanted to go back to that and so been working towards buying a ranch for a long time.
- [72:33]
Logan Paul
How much did it cost?
- [72:34]
Jake Paul
It cost 39 million. Wow. Yeah. Yeah.
- [72:41]
Logan Paul
It costs about a fight.
- [72:42]
Jake Paul
Yeah, about a fight. Couple, couple of rounds there.
- [72:46]
Logan Paul
How big is it?
- [72:47]
Jake Paul
It's 5,700 acres. Oh, my gosh. It's massive. It's a little bit bigger than I wanted, but when I got there, I was like, I have to have to buy this.
- [72:57]
Podcast Host
How do you. Okay, so what are the logistics of buying a ranch? Like that is do you find a broker? And like, how do you even find that much land for sale is this.
- [73:07]
Jake Paul
Yeah, it's pretty rare for that big of a plot to be for sale. Like, all in one area. Area. And yeah, we had Realtor shout out to Walter Hatchet and John Kohler. But, yeah, I just started. I was looking at a bunch of properties and I was looking online for years, and every year that I would look, I wouldn't really find many properties to even go look at. But then I started finding some that popped up on the market because I had all these specifications like. Like, I needed to be able to wake surf and hunt, and I want to build a racetrack on it. So I want to be able to do all of these things and also be able to like. Yeah.
- [73:49]
Logan Paul
Do you have your own lake?
- [73:50]
Jake Paul
Yeah, it has multiple lakes.
- [73:53]
Logan Paul
How big are the lakes and do you have to stock fish in them?
- [73:57]
Jake Paul
Yeah, so we. It was stocked like a couple years ago, but you have to stock it pretty much like every, every, every like five years. You drain the lake and then drain. Put it back and then restock it. But the one lake is 20 acres, the other one's 30, and then there's like a 4 acre one. It's.
- [74:18]
Logan Paul
I feel like that's everyone's dream. Every guy's dream is like, have a ranch.
- [74:21]
Jake Paul
Yeah.
- [74:22]
Logan Paul
You could go there with your friends. You have dirt bikes. You have like. It's like the Danny Duncan life. Yeah, like the whistling diesel kind of life. Just going around and messing around.
- [74:30]
Jake Paul
Exactly. And, and also being able to like, raise your kids in nature and teach them about animals and all of that stuff. And that's, that's how I was raised. And I think, you know, we're in the iPad kid generation. Like, I'm not letting my kids have iPads. Like, they're gonna be real and social and it's just amazing. Like, even the city that it's in, everyone there is so mature and nice and smart. All the kids, like, there's literally like kids running a whole coffee shop there by themselves and they're like 15, 14 years old or 12 years old. So I just wanted to be like in that environment.
- [75:10]
Podcast Host
And is that going to be self sustaining where you could theoretically just live off the grid?
- [75:15]
Jake Paul
Yeah, no, will be eventually for sure. That's. That's, that's the goal is to have our own steaks and plants and vegetables and anything we want to. To do. There is a possibility, I feel like.
- [75:32]
Podcast Host
In terms of upping the stakes with boxing. Are you ever gonna fight, Logan?
- [75:37]
Jake Paul
Man, I don't think so. I really don't think we will fight.
- [75:44]
Podcast Host
That would be one of the most anticipated events.
- [75:47]
Jake Paul
I. That's the only reason why I think we maybe would is just because, like, we do everything that no one else does. Right. Like, no other boxing brothers in history have fought the Klitschk, the Charlos, the. I mean, the list goes on and on, but we could be the first, I mean, idiots to just say, do you. Do you think. I think it'd be better in mma, because in boxing, like, I would, I would beat him pretty easily. And so I think if you think.
- [76:22]
Logan Paul
It won't even be close.
- [76:22]
Jake Paul
No.
- [76:23]
Logan Paul
What would he say to that?
- [76:25]
Jake Paul
I think he would probably Agree. But I think he would think it would be closer. He, he would like, last, like, two rounds with me in boxing, maybe three, and. But in mma, I think he would actually have the advantage because he's wrestling. He's really good at wrestling, and, and he can do, like, the splits, and so I'm pretty sure he could kick me in the head. Like, he can kick highs.
- [76:52]
Logan Paul
Would your parents not like that?
- [76:53]
Jake Paul
No, they, They've always said no. They've always said, if you do it, like, we're going to disown you type.
- [76:59]
Podcast Host
Do they think it would impact your relationship together? Like, if one of you wins, it's. The other one is going to be maybe a little resentful over that.
- [77:08]
Jake Paul
For sure. For sure. But we've made it through worst, I think. I think diss tracks were worse than us fighting. Really? Yeah.
- [77:18]
Podcast Host
Like, if. But those.
- [77:19]
Logan Paul
I, I saw those and I was like, there's no way this is real.
- [77:21]
Jake Paul
That was real. Those were real.
- [77:24]
Podcast Host
I, I, I agree. I, it was a jag. I'm like, there's no way.
- [77:27]
Logan Paul
That's so funny. So we always, as an artist audience, only ever had the wrong idea of what was going on.
- [77:32]
Jake Paul
I think so. I think so.
- [77:36]
Logan Paul
So what was, like, what was the realest moment? Like, did you see a notification on your phone? It was like, diss tracking. You're like, oh, no.
- [77:42]
Jake Paul
Yeah. Watching it. I was just like, this.
- [77:45]
Podcast Host
Oh, they wouldn't, he wouldn't just send it to you first? Like, no one would send it to you before it was posted?
- [77:50]
Jake Paul
No, we wouldn't even talk. We didn't even talk back then.
- [77:53]
Logan Paul
So that was the worst relationship that you had with Logan?
- [77:57]
Jake Paul
Yeah, that was, like, the worst time for sure. But, I mean, was there a bar.
- [78:02]
Logan Paul
In that diss track or in any of the diss tracks that, like, really made you angry?
- [78:06]
Jake Paul
I think the one, the, the thing that made me the most angry was he said, does your. Or do your Investors know Team 10's not making any money? I was like, bro. I was like, bro, I'm working so hard on this company and it's just not working. I was like, that really hurt me. It really hurt me.
- [78:31]
Podcast Host
And then how do you take that and then, like, diss it back to him? Like, do you ever feel like maybe you've crossed a line? Or at that point was like, oh, yeah, he mentioned team 10. House, let's go in with this.
- [78:44]
Jake Paul
I forget what happened after that, to be honest, but I think it honestly, like, like, even, even though I was like, this is insane. And like this is going vi. Like everything at that point in time was like adding to the hype. So I just saw everything as like a net positive. I was like, this is great. Now I can go. I think I would like go then show up at his house and like then we pranked him and then my video got like 20 million views. So like, I really, I really didn't care. You know, like we were on this rampage. But I think what people don't realize about Logan and I is that it's actually rooted in, in us wanting like freedom and I think more so around like financial freedom for our families. And I think at the time we were just like, this is making money and money is a tool. And people say like, money doesn't buy happiness, is it's. And it buys freedom, which is like the number one of the number one things in the world that everyone is actually secretly striving for. And it, and it buys you time to spend with loved ones and your family and being there for your kids. So it's actually, it does buy you love and happiness and all of these things and, and not buying you love in terms of like your partner, but like it buys you more time to create love and memories and moments with your, with your family. So I think that's where we've been like hell be bent and like super driven to make money. And I think that, that, that was really, especially then back in the day.
- [80:28]
Logan Paul
What keeps you going most now then? Is it still the pursuit of money? Is it like the pursuit to be the best boxer in the world?
- [80:35]
Jake Paul
No. Number one right now is definitely becoming world champion in, in boxing. And I think for me, I've always challenged myself with wanting to exit a company for $1 billion since I was a kid. I went to Silicon Valley when I was like 17 and fell in love with investing startup world, creating the future, creating like a cutting edge company. And I was meeting all these billionaires when I was a young kid and I was like, these guys are impressive, but I think I can do, do what they're doing. And so I, I think I still have those two goals. Like one, become world champion and two, exit a billion dollar company. Not the, the financial part of it's great. Yeah, I love money. Everyone loves money. If you can't admit that, then you're a liar. But because of the intricacies and the challenge it takes to get there, it's like a real life game of Monopoly. And I think that's always just been a challenge for myself because there's only 3,000 billionaires in the world. And I want to challenge myself to see if I can play the game of life at the highest level.
- [81:55]
Podcast Host
How far away are you from hitting a billionaire status?
- [81:58]
Jake Paul
I'm far. Yeah. It's once you, once you start working towards it, it's like way, way, way harder than you think. And that's a billion dollars liquid. Like if I looked at my, if I looked at my net worth worth, I'm not as far as I think. But having a billion dollars liquid is like way different than having a billion dollar net worth. For sure. It's like two very, very different.
- [82:23]
Podcast Host
Interesting. We're talking to Papa John. He got over a billion dollars liquid.
- [82:26]
Jake Paul
Yeah.
- [82:27]
Podcast Host
He talks about just putting it in dividend stocks. Earning 5%.
- [82:30]
Jake Paul
Yeah. You make 50 million and that's it. That's 136, 000 a day off of 5% percent. It's insane.
- [82:37]
Podcast Host
Is this how you break it down like by the day in terms of income? Because I would do the same thing and I, I put a time for every hour of the day and then I would calculate, is this worth my time to do this certain thing or like take an afternoon off? Because I would be losing out on that amount of money if I wasn't working.
- [82:55]
Jake Paul
Yeah, that's interesting. I, I think the focus is, is boxing where I'm making the most amount of money, Like Liquid Squid right now. So for me it's more so just like framing it around like my fights and working towards a fight and trying to set up the biggest fights possible. But also I'm fighting Chavez, you know, June 28, and that's not necessarily the biggest fight ever, but it's a challenging fight. He's a former world champion. And then the WBA and the wbc, which are the sanctioning bodies, are planning to rank me depending on how I do in the fight. And, and based off of that ranking, I'll then be able to go fight for a world championship.
- [83:41]
Podcast Host
What about fighting Canelo?
- [83:42]
Jake Paul
Yeah, it almost happened. I mean we were on the one yard line, letter of intent signed. And then his other business deal, he had a three fight deal that he signed, but he was able to fight one time before that. And once the these people figured out that, that he was gonna fight me before his three fight deal, they threatened to pool his three fight deal which was like $300 million. So of course he was like, I can't fight you.
- [84:13]
Podcast Host
Why would they, why would they pull? I feel like it would be good.
- [84:15]
Jake Paul
They don't Want him to fight me because I have, I have people who dislike me in the sport who don't want to see me succeed and win and be the biggest name in the sport.
- [84:27]
Logan Paul
How much do you think you would have won in that, that fight?
- [84:30]
Jake Paul
Like, how much would I have made?
- [84:32]
Logan Paul
Yeah.
- [84:34]
Jake Paul
Like 100 million.
- [84:35]
Podcast Host
Are you serious?
- [84:36]
Jake Paul
Yeah.
- [84:37]
Podcast Host
Do you get more or less if you win or lose or does it not matter?
- [84:41]
Jake Paul
No, no, it doesn't matter. Some like it very rarely in the sport. Do you ever see that. It's very rare.
- [84:52]
Podcast Host
This might be a stupid question, but can close friends and family bet on you to win? Like direct friends and family or is that not allowed?
- [85:01]
Jake Paul
Can I just am not allowed to know about it? Okay. So they, and that like rule changed I think like last year, like three years ago that they could bet on me and I could know about it. And then for some reason like a year ago, I think they changed the rules where I can't know about it or something.
- [85:20]
Podcast Host
Can you bet on yourself?
- [85:22]
Jake Paul
I can bet on myself. Do you. I was going to, I was going to bet against Canelo. I was going to bet. Bet like 2 million on myself.
- [85:30]
Logan Paul
Did you bet against yourself on the Tyson fight?
- [85:32]
Jake Paul
Did I bet on myself? No, no, for just, just because of the odds. Like it, it really like wasn't worth it because I was the favorite. But with Canelo I would have been probably like a plus 1000 underdog. So whatever the math on that is, if I would have bet 2 mil, I probably would have made like. I think the math's like 20 or something like, like that.
- [85:55]
Logan Paul
So I'm just curious to wrap up the Cuz everyone wants to know, like the Jake and the Logan fight, who do you think wants it less than, like what's the main obstacle and how much do you think it would make?
- [86:06]
Jake Paul
I think if Logan and I fought it, it would. We probably both make like, like 70 to 100 mil.
- [86:15]
Podcast Host
But it would break records.
- [86:17]
Jake Paul
Yeah, I think so. I think so. Who wants it less? I. I would. I would say we both really don't really care right now.
- [86:26]
Podcast Host
Okay.
- [86:26]
Jake Paul
Yeah. He's so focused on wwe and I have like seven people on a list waiting to fight me. And there's, there's plenty of other ways to make big moments and do big things than, than fighting my brother.
- [86:43]
Podcast Host
What about the, the health risks of like eventually one day imagine you have a family and children and there, there's a serious risk or you just get hit the wrong way way and something happens.
- [86:54]
Jake Paul
Yeah, I mean it's, it's scary. I think, you know, ESPN did a study where they ranked the hardest sports in the world. They had like 70 professional analysts vote on the hardest sports in the world. And boxing was ranked number one for its danger and just how hard it is and the dedication and all that stuff and the cardio, the conditioning. It's a sprint and a marathon at the same time. Time. But I feel great. So I don't know. After five years of doing it, I'm healthier than ever mentally doing amazing. So I'm just always thinking of the positive. And even in sparring, I've never been knocked down or knocked out or anything, so I've just yet to experience any.
- [87:45]
Podcast Host
Have you, have you ever been knocked out?
- [87:46]
Jake Paul
No, never. Oh, oh, oh. I was meditating once. That's how my nose is crooked. People think my nose is crooked from boxing, but I was meditating once. It's the only time I've ever passed out and, and I got knocked out, but I, I like, was sitting on this higher chair thing, meditating, breathing in. And I think I had like, low blood sugar or something and. Or it was early in the morning, morning earlier than I normally woke up, and I just fell forward straight into the concrete and it broke my nose. And I was like, knocked out for like five, six seconds. But that's the only time I've ever passed out and got knocked out all in one go.
- [88:30]
Podcast Host
How often do you meditate? I remember you speaking about visualizing the wind and like, really getting in that. That state.
- [88:37]
Jake Paul
I meditate every morning for about five, 10 minutes. I figure I, I like doing, doing it more consistently for shorter versus, like, trying to like, catch up on it. But I just have so much going on in my life that if I don't take that moment in the morning to, like, think through my day, have gratitude, you know, think of how I want to attack the day, all the things I want to do. I'll just like, lose myself in, in just the madness of everything going on. But yeah, we lit. So the manifestation thing and visualizing the fight, you're actually like preparing your brain to create that moment. And when it's there and when you're in the moment, your brain is actually going to react quicker and know what's going on if you're visualizing it time in and time again. And then I vocally say what's going to happen out loud. We live in a vibrational world, world of frequencies. We're electrical beings on, like, these different frequencies. And so you're, you're actually Just creating the sound and creating the frequency into the world of what you want to happen. And it's. It's worked for me. I think you have to, like, truly believe it and truly believe in magic. Otherwise it doesn't work for a lot of people.
- [90:03]
Podcast Host
We're talking to Michelle Carr, and she said that one of the things she was doing to prepare is that she would listen every morning to crowd cheering just to get used to when she walks in the ring, that she would hear the crowd cheering and then she visualized that was for her.
- [90:16]
Jake Paul
Yeah, I. I spar in the last two weeks of camp, I spar in the gym. We have, like, super loud speakers. I spar with the crowd noise, like, and the speakers cranked all the way up because it's a different environment. You want to simulate the environment you're in and. And not being able to hear your coaches over the crowd sometimes. And so I do all of these things to just mimic the fight night and the pressure and all that.
- [90:46]
Logan Paul
What would you say is truly the most difficult aspect of fame and success?
- [90:51]
Jake Paul
I guess the fame. I. I don't think there's a difficult aspect of success, like, besides. Besides, you know, the sacrifice. And, like, you have to give up a lot of things to work hard. But fame has. I think the fame has way more benefits than it does any, like, downsides. And I feel. I feel blessed. Like, I. I think I'm lucky and have worked to be in the position I'm in. But, you know, there is times where I'm like, want to just, like, go to the grocery store store or like, like, I went to Walmart the other night in, like, a full disguise, and it was just nice, like, I guess just doing normal things. Right. Like, Michael Jackson once hired actors and, like, shut down a grocery store and had them be in there acting like they were shopping just so he could, like, walk around and go to a grocery store. So I think, like, when you're eating and, you know, you're with your fiance. My fiance, and, like, people are coming up and there's food in my mouth and they're like, shoving cameras in your face. It's just like, little moments like that. But I. I want to make all my fans happy. And so I do want to take pictures with everyone and be nice to everyone, and if I can make their day, that makes me happy as well.
- [92:22]
Logan Paul
So you put on a disguise just to go to Walmart?
- [92:24]
Jake Paul
Yeah.
- [92:24]
Podcast Host
What's the disguise? Like, how do you do this?
- [92:26]
Jake Paul
Yeah, like, pants, long sleeves, like, sweatshirt. And then I wear A hat and sunglasses, and then I put the hoodie up. So.
- [92:37]
Podcast Host
Really coveted mask. I feel like that would.
- [92:39]
Jake Paul
Yeah, sometimes I do the COVID mask, but then it's like I can't breathe. But that's if. That's. If it's in a super crowded place. I went to Walmart late at night, so there wasn't a lot of people.
- [92:51]
Logan Paul
Would you go there to buy?
- [92:54]
Jake Paul
I. I was at. At my new ranch, and so I was just, like, picking up just, like, all sorts of random new stuff.
- [93:00]
Logan Paul
Did you get recognized by anyone?
- [93:02]
Jake Paul
Yeah, one guy.
- [93:03]
Podcast Host
One guy still?
- [93:04]
Jake Paul
Yeah.
- [93:05]
Podcast Host
How did he hear your voice?
- [93:08]
Jake Paul
No, I was, like, in the back, and I was, like, overheating from the disguise, and so I took my sunglasses off and the hoodie off, and then he just saw me.
- [93:20]
Podcast Host
Is it difficult to maintain relationships being so public?
- [93:24]
Jake Paul
I don't know. That's never really. I don't think that's ever been an issue for me. I think a lot of people have issues with it because they, like, get so wrapped up in, I guess, like, their fans and how their fans care about the relationship. But I've just always been able to, like, really disconnect from social media and, like, distance myself from comments or highs or lows or whatever people are saying.
- [93:55]
Logan Paul
You have a tattoo that says. I wish I could explain.
- [93:58]
Jake Paul
Yeah.
- [93:59]
Logan Paul
What do you mean by that?
- [94:00]
Jake Paul
Yeah, it has. I wish I could explain it. It has. You know, you can't, like, ever judge someone until you've actually been in their shoes. Right. Like, I. I find myself sometimes. Sometimes, like, being mad at people or not understanding people. But then I realize if I had lived their life and experienced everything that they experienced and I had their genetics, I would be that exact same person. And so that, like, really removes a lot of judgment. And there was a point where, like, when I got this tattoo, where I just, like, felt super misunderstood by the world. And I truly felt that if I walked into a bar with my biggest hater, anyone who truly didn't like me, we would at least leave the bar with a mutual understanding and respect and under. And a little bit of love for each other. And I think that frustration of not being able to sit down with every single person in the world and have a conversation with them and come to some sort of middle ground of knowing that we're just all flawed humans trying to do our best was frustrating because I feel like I. I wish I could explain to these people, People, my situation and circumstances and why they necessarily shouldn't have certain judgments of me.
- [95:42]
Logan Paul
So if you could snap your fingers and you'd keep all the money, but you'd lose the fame. You would not do that.
- [95:48]
Jake Paul
It depends what day you asked me. But I would say, I would say I would, I would keep it how it is. Just because I feel, feel as if I can do good things to inspire and to help the world with my platform currently more than I could do if I was like, just wealthy. Yeah.
- [96:11]
Podcast Host
How did ayahuasca change your perspective?
- [96:14]
Jake Paul
I think I. I used to be pretty, like sadistic and I think didn't have a relationship with God. And I was like, just lost. And I got into meditation and breath work and that's when I like felt the presence of God. And then I did shrooms and I was like, whoa, this world is crazy. And I felt like all these emotions and self identity and ego death and like all these crazy things and energies in this different conscious world. And it opened my eyes up to a lot. And so I just went down this path of, of self improvement, self learning how my actions affect the rest of the world, etc and all of these things were, I think, slowly bringing me closer to a relationship with God. And then through Ayahuasca, just experien so many magical things looking yourself in the mirror, which is also like really hard to do. It shows you all your flaws where you can improve, but it also shows you how amazing you are and where your superpowers lie and what things you're already doing that are great. And it's like this motherly figure, Mother Ayahuasca, and I believe she is a God. I think there's multiple different gods and entities, but feeling that, that love and that connection to that spirit and that God, God is just super, super powerful. And after I did like toad and Ayahuasca, I was like, all right, like God is certain, God is real. There's not a shadow of doubt in my mind. And since then, that relationship with God and praying and talking to him and having that guiding figure and that guiding light has just like improved my life in all aspects.
- [98:10]
Podcast Host
Were you nervous going into that? Like this might change me for the worse or I might not like who I become afterwards?
- [98:17]
Jake Paul
No, I. No, not really. I. I didn't know what to expect and I think that's what made me nervous. But with, with psychedelics, I've like heard horror stories of people like changing and stuff and all that, but I never had any of those experiences with breath work or, or shrooms, which is where I started. And I'm pretty, I'm pretty strong minded and so I just looked at it as a tool school to help uncover things. And I didn't think it was. I'm not. And I wasn't going through like an identity crisis where a lot of people do ayahuasca and then like shave their head and change their names and stuff. Like, I was, I didn't need the, like, meaning or searching for like a group or like, I'm just gonna become a hippie. I. I know, I know what I was going into to it with and my intentions and I know the path I'm on. And so I think if. And I'm pretty self aware. I think when people like, aren't self aware and they take ayahuasca, then they're gonna hate it and it's going to be too much for them and that could be mentally damaging. But I think I was doing pretty good as is and then dove into that world.
- [99:34]
Logan Paul
Would you take it again?
- [99:36]
Jake Paul
Yeah, I've taken it like six times. Yeah, yeah, yeah. No, I think everyone should take it and everyone needs it. And I think if we all did ayahuasca, the world would be a much, much better place. There would be less judgment. And it's like, it's like being in the gym, right? People think you go to take ayahuasca once and your life is complete and you're going to figure everything out. It's not the case at all. It's. It's a look into like, what could be. But you have to integrate. You have to actually make the changes. And that's where a lot of people struggle and fail. You know, I've seen a lot of things where it's like, improve here, improve there. And I do good for a little bit and then I like go back to my default settings. So it's a constant work for, for self improvement and for psychedelics and ayahuasca and all these things. So you really need to stay at it unless you are super content with, with who you are and all these things. But I always want to be better and I know I can be better. And I think sometimes you need those, those reminders of what areas you're lacking in.
- [100:43]
Podcast Host
Now you've said before that you want to have higher quality thoughts. How do you go about doing that?
- [100:49]
Jake Paul
It's hard.
- [100:50]
Podcast Host
What sort of thoughts are we talking about?
- [100:52]
Jake Paul
Yeah, it's hard. I had my friend Marcel like come and hypnotize me recently and we did this like hour and a half long session and he's like yelling at you and, and like going deep and, like, making you think of all those bad thoughts and traumas and things, and then, like, basically trying to, like, erase it from the hard drive. Like a computer. We are. We are computers. And, like, we're programmed like computers and our thoughts and subconscious and all of these things. And we're electrical beings, so we're literally computers. And so essentially, you have to clear up that junk space. You have to get rid of any viruses, anything that is in there, and that's the best way to explain it. But since then, I've noticed a really big improvement. And it's like, any time something negative comes up or, oh, this is going to be hard, or, I don't want to do this today, or whatever. Whatever it might be or anything, the positive thought, you have to train yourself for it to come in and take care of the negative thought and focus and prioritize the positive one. And it's every. Again, it's like going to the gym. It's like, right, reps, you know, and for me, a lot of times, a lot of the negative thoughts and stuff come in the morning. Like, right when I wake up, it's like, oh, I have to do this today, and all these things, and I'm all stressed out, and it's like, no, calm down. I'm gonna take care of my responsibilities today with ease. I got this. This is what I'm good at. I'm not worried. I'm excited to box and train and excited to do these calls and interviews, filming and today and changing some of those ways of thinking. But it takes time.
- [102:40]
Logan Paul
That's interesting that you just say just, like, any muscle or any skill, it just takes reps and you can get good at it. I'm curious, what is your least deserving criticism that people give you that you think people are completely misguided on?
- [102:52]
Jake Paul
Yeah, rigged fights and, like, steroids, I think is probably the most ludicrous ones. Which. Which Dana White started both of those rumors. Yeah, the, like, after I beat Mike Tyson, the amount of people saying, like, this is rigged, and they. They, like, showed this clip of Mike Tyson, like, going to swing at me with a left hook, and, like, he, like, stopped doing it. But the average person doesn't understand boxing and saw I had, like, my right hand up so he would have, like, swung like this. I catch it and shoot. He's leaning forward. Like, I. I could have knocked him out, so that's why he stopped throwing it. And it's like, they play this one clip, and it has literally 50 million views on Tik Tok of like. And Twitter of like, this is a rigged fight. So that's definitely number one. But it's interesting.
- [103:49]
Podcast Host
I remember seeing that on Twitter.
- [103:51]
Jake Paul
Yeah.
- [103:51]
Podcast Host
People are like, Tyson was going to knock the out of him, but he could because it was in the contract. And everyone's like, wow, it's in the contract. I had no idea.
- [104:00]
Jake Paul
You.
- [104:00]
Podcast Host
Yeah, it's r. And it's. People just make up.
- [104:04]
Jake Paul
It pissed off Netflix so much that they. That people think that Netflix would allow that to be in the contract. First of all, like, Netflix. Netflix wanted like one of us to die for sure for the entertainment purposes. But in the next, in my next fight on Netflix, there's. There's a like, multi million dollar knockout bonus for if someone gets knocked out. So just to combat that narrative of like the rigged fights.
- [104:36]
Podcast Host
See, I always thought the winner would get more in a fight like this, and then that way it would financially incentivize people to like, really just.
- [104:45]
Jake Paul
There's. There's sometimes knockout bonuses, I. I think for Amanda Serrano and Katie Taylor. I don't know if we can. I don't know if it's announced, but I think there's like a $500,000 knockout bonus. But it's just like, rare, kind of.
- [105:00]
Logan Paul
When you're fighting Mike Tyson, are there certain subtleties in the way that he fights that you don't see in any other fighters? You're like, okay, you've studied the game. You fought for so long, you're fighting IQ in the same way an NBA player, like someone who's been in the league for a long time, they have high NBA iq. Or is every fighter that steps into that professional ring, like, ready?
- [105:20]
Jake Paul
Everyone's ready. I think what was surprising about Mike Tyson is, like, how hard it was to hit him. Like, his movement and getting out of the way of punches. He. He's like lightning fast, even. Even at his age. So I got to see and understand, like, his. What made him an icon was that style where he like, just disappears out of nowhere. And. And that was definitely shocking. But I think every fighter has that one attribute that stands out. You know, even if you. You're whooping their ass, they're still a fighter, they're still good. You're still in there with someone who can knock you out. So you definitely always have to be cautious.
- [106:02]
Podcast Host
I'm curious, what was up with the locker room scene where he just turned around?
- [106:07]
Jake Paul
Yeah.
- [106:08]
Podcast Host
Was any of that planned or was.
- [106:09]
Jake Paul
That just not planned? I was watching that too. I thought it was the funniest ever. We paused it.
- [106:15]
Podcast Host
We're like, no way. No way.
- [106:16]
Jake Paul
I guess he doesn't wear underwear, like under his cup, so. And I think he just like, wasn't thinking. I don't, I don't know.
- [106:26]
Podcast Host
Didn't care. I think, listen, when you're Mike Tyson, you could afford just not to care.
- [106:30]
Jake Paul
Yeah, you can do whatever you want when you're Mike Tyson is very true.
- [106:34]
Logan Paul
Let's talk about some of these companies you're building. First of all, better you raised recently at a $375 million valuation. What is your role and vision with this company?
- [106:44]
Jake Paul
I'm really like one of the heads of marketing and like the social media side and growing out the media media team. But the vision for the company was all of these sports gambling companies are very hard to use. They're ran by older people. Their marketing is all like, very traditional. They're not, not like, good at digital marketing or building a brand for themselves. And we wanted to make the best app easiest to use and connect with the next generation of sports fans. And really that's been the alpha and what has worked. And me and the CEO Joey Levy are the youngest two people in the United States with a gaming license. So we just have that understanding of, of the next generation and how to access these, these people and explain the product to them in an easy to understand way.
- [107:48]
Logan Paul
Also with W, that was a really interesting pivot that I noticed. Like getting into hygiene.
- [107:54]
Jake Paul
Yeah.
- [107:55]
Logan Paul
I thought, like, what's the, the main goal there? What was the gap in the market that you wanted to fill?
- [107:59]
Jake Paul
Well, I mean, most people don't switch their deodorants. Like, even still, people are probably like, using like Axe or Old Spice or like Dove or Degree maybe. And these products, like, just aren't good for you. Hormone disruptors made with things that mess with your body. Phalates, artificial dyes, sulfates, the. The list goes on. I, I personally think some of the brands are like, corny and it was time for something new and a better product that, that stood for something waking up and choosing to be a winner, getting W's working hard. And that's where the brand idea came from. And being a better option and a better brand that the next generation can identify with and not being like, still using Axe.
- [108:51]
Logan Paul
Yeah. Yeah.
- [108:52]
Jake Paul
You shouldn't be using. If you're using Axe, get W. Reconsider. Yeah, make the switch.
- [108:56]
Podcast Host
I'm curious, what are the best uses of money that you found? So, so far, like the best things.
- [109:01]
Jake Paul
To buy, Venture capital investments. I mean, I've done great there. I've done great in crypto. I've done great in real estate. Like, I got this house for 15.7. I could sell this for like, overnight. Like, a buyer would buy this in like, for 25 tomorrow. So real estate, what about luxuries that.
- [109:24]
Podcast Host
You just like for yourself? Yourself? Like, I noticed you got like a, you got a private jet.
- [109:29]
Jake Paul
I got it. Well, I was gonna say a plane because it's like, it's time. It's access, it's, it's, it's health, honestly, like going, going to airports and all the people around, sicknesses, going around the refiltered hair. Like, if you're, If I'm sick for five days and I'm training for a fight, like, how does that, how does that affect me? So all of these things that, that go into it and just the freedom to bring. Be able to, to do what you want. Business meetings, people hopping on the plane, being able to send the plane for, for other people to come do something, whatever it might be. So I think that's another really nice tool and, and lifesaver, because I, I like, can't go to airports again unless I have like a full disguise on.
- [110:18]
Podcast Host
How often do you use the private jet?
- [110:21]
Jake Paul
Probably flying like 320 hours a year, which is a lot, I think. Yeah, it's a pretty good amount.
- [110:31]
Podcast Host
I flew on my first private jet just a few days ago.
- [110:35]
Logan Paul
Yeah.
- [110:35]
Podcast Host
Ben Mala in Florida took us on his plane to go to Atlanta and it was like having a time.
- [110:41]
Jake Paul
Yeah, it's the best. And you're, you're doing business. You're, you know, being creative. Your whole team is there. You can get things done. And I, we have some of our best conversations and best hangouts on a plane. So.
- [110:54]
Logan Paul
Do you invest in stocks?
- [110:56]
Jake Paul
Yeah, I have. I mean, I'm, I'm with Morgan Stanley and they do like all my traditional money management and they've done a great job. So I have a diversified portfolio. Stocks, crypto, venture capital, real estate, all the quality above.
- [111:15]
Logan Paul
What would you say have been the biggest waste of money you've spent money on?
- [111:19]
Jake Paul
Also private Blaine, it's like, it's like you. Yeah, you're just like flushing money down, down the toilet. But I mean, it's worth it. It's. But it is one of those things.
- [111:31]
Podcast Host
Where it's like, do you ever have any anxiety about spending money?
- [111:35]
Jake Paul
Yeah, for sure, for sure. Just because I've been in that place where I have the PTSD from, like making a ton and then it all Basically going down the drain. So I, I still for sure have anxiety and I hate it. And I also am, like, very tight with it. Like, if I can, if I notice an expense, I look at all my expenses. So if I notice something and it's like a 200 difference or thing that I think looks too expensive or some vendor charged me maybe a little bit more, I'm like, no. And I put my team on it and we'll like, shave off off literally, like dollars. And I look at every expense and like all that. So I think. And you have to, you have to. And people, you know, it's funny, like, when you have money like this, like, people just are like, well, you can spend it, you can do this. And it's like, no. The way you build money is by being stingy with it. So some things I don't give a about and I'm like, sure. But other areas, we like, cut. Cut a lot of costs as much as possible.
- [112:45]
Logan Paul
We got some rapid fire questions right here to wrap this up. Would you rather invest in stocks or.
- [112:51]
Jake Paul
Real estate right now? Stocks.
- [112:54]
Logan Paul
Who's more responsible with money, you or Logan?
- [112:56]
Jake Paul
I would say it's pretty even, actually.
- [112:58]
Logan Paul
Who's better at making money, you or Logan?
- [113:00]
Jake Paul
I'm. I'm better, like, at making money right now. But once he sells prime for a couple billion, then he's gonna, he's gonna take the car crown.
- [113:11]
Logan Paul
Why did you do an interview with a rooster on your head?
- [113:14]
Jake Paul
I'm Elio de Dorado is my given nickname here in the Puerto Rican street. So had to represent who would win.
- [113:23]
Logan Paul
In a fight, you or 100 grams.
- [113:28]
Jake Paul
Oh, man, I.
- [113:30]
Podcast Host
There's a hundred of me, man.
- [113:31]
Jake Paul
I. Climbing up.
- [113:33]
Logan Paul
You like, you got to shake them off.
- [113:35]
Jake Paul
I honestly think I. I think I would still win, bro. I'm not going to lie. Lie, bro, I'm not gonna lie. I'm not gonna lie. Yeah, but I would. Once I knocked out like six, I could kind of build like a pile and like fight behind the pile. And then people. No, seriously, seriously. I could be choking them out and then you guys, like, couldn't. I don't know, It'd be close. Be close.
- [113:58]
Logan Paul
What's more difficult, Getting rich or staying relevant?
- [114:01]
Jake Paul
Oh, man, I, I think getting rich, you know, the island boys are still out there cooking, man.
- [114:07]
Logan Paul
What's something that is truly surprising? I mean, that's true.
- [114:11]
Jake Paul
He's not wrong, actually.
- [114:12]
Logan Paul
Yeah, that's. That's very true. What's something that's truly surprising? How lucrative it is.
- [114:17]
Jake Paul
I think, like, Self improvement and like being on a journey of meditation and like that whole world and the things that you uncover from that are pretty game changing.
- [114:32]
Logan Paul
What is a splurge that you have yet to, to buy?
- [114:36]
Jake Paul
I feel like I've bought almost everything.
- [114:38]
Logan Paul
You've bought everything.
- [114:39]
Jake Paul
I feel like maybe I, I, I definitely haven't gone and like drop. I think at some point I'll probably go and buy like a, a whole, I have a watch collection but like I'll probably go and buy like 10 watches at some point.
- [114:55]
Logan Paul
What's the most you've ever spent in one night?
- [114:56]
Jake Paul
I think technically it's like my, the, the payment I made on the ranch or this house I bought in cash that both of those were expensive.
- [115:08]
Logan Paul
Who had the best of verse in it's Everyday, bro?
- [115:15]
Jake Paul
I would say, I would say Nick Crompton.
- [115:20]
Logan Paul
What's the best bar and it's Everyday, bro.
- [115:24]
Jake Paul
A lot of people don't know this but I, I wrote Tessa Brooks verse verse and I think, I think the, the best was yeah, smell good. Is that your boy's cologne? That was a good, that was clever. Good part of the song. Actually I, I wrote Nick's verse. Of course you did actually.
- [115:47]
Logan Paul
Yeah.
- [115:47]
Jake Paul
So, and, and bro, I swear to God like I, I dropped out of high school and I didn't know that England was a country. And I thought England was the city. Like actually was he fine? He was like oh yeah, sure was joking and that I genuinely like didn't know. But I'd never been there or like knew I thought I, I, I just didn't know, bro. And no, and I was, we did all of this in 30 minutes. So I'm like, boom boom, boom. England is my city. Boom boom. Oh yeah, that's fire. Boom boom boom. And so I hand it to him and he thought I knew that England wasn't a city and that it was just funny. And so he still said it and then it just like turned into this whole thing.
- [116:25]
Logan Paul
Dude, I don't think you realize the impact that had on my life like that. I played that song probably like 10 times a day for a year straight maybe with my friends. I would get my friends together and I would play it and I would put on like compilations where I'd be playing for hours. And my friends and Nick Crompton's verse I think is just find me something better.
- [116:46]
Jake Paul
It's, it's amazing. It was an era, bro. It really was an era.
- [116:50]
Logan Paul
And I really, I, I hope his, his color is the still popping. That's the one thing.
- [116:54]
Jake Paul
It is.
- [116:54]
Logan Paul
Okay, good.
- [116:55]
Jake Paul
It is.
- [116:56]
Logan Paul
Jake, thank you so much for coming on the show. This means a lot.
- [117:00]
Jake Paul
Thanks for having beautiful house. Thank you, man.
- [117:02]
Podcast Host
It's gorgeous.
- [117:03]
Jake Paul
Thank you, guys. I appreciate it.
- [117:04]
Podcast Host
Anytime you want a roommate.
- [117:06]
Logan Paul
Yeah, just let us know.
- [117:07]
Jake Paul
There's a room up here.
- [117:09]
Logan Paul
Thank you guys for plenty of room. Until next time.