Your money mindset can make or break you as an entrepreneur. Where does it come from? How is it affecting your life? If it’s not positive how do you change your mindset?

I discuss how to create a successful money mindset in this episode with my guest, Robin Waite.

Robin is a dynamic and inspiring public speaker, author, and international business coach. He has a passion for helping others succeed and reach their full potential, and his energy and enthusiasm are contagious. With over 20 years of experience as an entrepreneur and business coach, Robin has a wealth of knowledge and practical insights to share with his audiences.

I asked Robin about his story and he said “I’ve only been in business for 21 years, so maybe I’m a bit of a slow learner. I don’t know. But I finally feel I’ve nailed it when it comes to pricing and money mindset.”

We dive into topics including:

Why how we choose to buy things is a reflection of how we price and sell things as entrepreneurs.
How to break through that pricing barrier in your mind.
The two financial things your business needs to be profitable.
The makeup of a successful business foundation.
The three questions you need to ask yourself to achieve your financial goals.
How and when to raise the prices of your service offerings.
How to attract the right clients at higher price points.
How to sustain a higher value, higher ticket price business model over time.
The challenge of “loss aversion” and how to overcome it.
The one thing, above all else, that you need to do to create a successful money mindset.

…and more golden nuggets of advice!

In the Beginning…

Robin ran a marketing agency for the first 12 years of his career, predominantly doing web design and branding up until 2016. He ended up selling that agency. The timing was a greata because he was raising kids and it meant he could spend more time with his family and enjoy the money from the buyout.

Robin eventually needed to make a decision about his professional life; start a new corporate career or start a new business? Everytime he was networking the question loomed large in his head because the first question everybody asks you at networking meetings is “What do you do?” Robin didn’t have a solid answer to that question.

While explaining the agency he sold Robin realized that the reason somebody wanted to buy his agency was because there was some value in the marketing space which he’d created through the agency.

During the 12 years of running that agency, with a bit of help from therapists and various mentors and coaches, he started to realize that mountain of value that he’d created. Robin also realized that he had gotten rid of the negative money mindset which he had inherited as a child. Robin had undone a lot of past trauma during those 12 years running the agency.

He decided to start a new business as a business coach.

What does this mean for you?

Your Money Mindset Starts in Childhood

Many people’s money blueprints are formed before their earliest memories. You’re building emotions even as a toddler based on what’s going on in your home life. Many people Robin speaks typically say most of the arguments were about money. They’ve adopted mindsets such as “money doesn’t grow on trees” and “money’s the root of all evil” and so on. A lot of home-based arguments are familial arguments around money issues.

Growing up in Robin’s home was a bit traumatic. There were fights between his mother and father over household bills, holidays, and things like that. It got a point where Robin and his brother used to go and hide upstairs during the arguments.

It was very volatile. So, you can imagine at a very young formative age Robin’s associations with money were scary. That’s the same for many people. Much of the population are not necessarily born into poverty; but they’re born into working class family homes where money is tight.

Then there’s your…

Financial Mindset Growing Up

When you went into your teenage years you probably wanted some financial independence. You didn’t want to rely on your parents for money, so you went out and got a paper route or you went to work in a restaurant or something like that.

Then you started to earn your own money. Then what you were teaching yourself is that money comes through hard work and getting paid a wage. Part of that is repeating what your parents did because many of our parents worked for a wage throughout their lives. Then your parents are trying to educate you about money. They start telling you to be careful and make wise investments and that you eventually need to buy a house with a mortgage and everything else like that. Then they tell you to plan for college. Robin was privileged to go to college but came out of college with a lot of debt.

So, you’ve got these amazing young human beings who are starting off their adult life in debt with a very poor attachment to money. They spend most of their twenties and thirties recovering from that and trying to get back into a state where they no longer owe money; or least have a lot less debt.

Then consider entrepreneurs. You can see how all of this baggage isn’t particularly helpful when you’re then running a business as an adult. Everything feels like hard work and how many times do you see frustrated entrepreneurs? That happens because they’ve ended up working fifty-plus hour weeks. They’re scratching their head thinking “I’m not making the money that I thought I’d make.”

That’s when it’s time for a change.

And that is just the beginning!

Listen to or watch the interview to continue this story and get more golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

About My Guest

Idea Climbing Podcast Money Mindset

From the age of 18, Robin Waite spent four years as a systems analyst for a medical devices company, helping them increase their turnover by 50 per cent, from £1 million to £1.5 million.

From 2004 to 2014 Robin ran a successful design and advertising agency serving over 250 clients. During this time, he delivered workshops and masterclasses that helped over 1,000 business owners improve their marketing, product architecture, pricing, websites and digital advertising.

Robin loves helping businesses to become more successful and getting results for his clients is what gets him out of bed each day.

Robin’s practical, one-to-one sessions are grounded in hard work and a relentless focus on goals. He believes his coaching & mentor program can help ANY business become more profitable… and have a lot more fun while they’re at it!

Robin works with ambitious businesses in Gloucestershire, the south west of England and beyond, his goal is to help as many business owners as possible by sharing his 19 years of experience through his talks and workshops, business books, and one-to-one coaching.

Learn more about Robert and Fearless Business!

Connect with Robert on LinkedIn!

Want to learn more about successful money mindsets? Check out “How to Create a Millionaire Mindset with Cole Vandee“