In this episode of the Independent Dealer Podcast, Jeff Watson and Luke Godwin sit down with Maggie Pugesek, Partner at C&M Coaching, to talk about one of the most misunderstood tools in the dealership right now — AI bots. From lead response and after-hours coverage to the ways salespeople are accidentally killing bot-set appointments, this conversation breaks down how to use AI as a sales asset without losing the human connection that closes deals.

What You'll Learn:

Why AI bots are a game-changer for after-hours lead response and appointment setting — and where they fall short

How salespeople are undermining bots by telling customers "that was just a bot" — and how to stop it

The right way to train your team to work with AI instead of against it

How to use bots to handle low-level follow-up so your best personalities can focus on building relationships

What the future of the dealership floor looks like when AI handles the process and people handle the rapport

If you're a buy here pay here or independent dealer trying to figure out how AI fits into your sales process without costing you deals, this episode is your starting point.

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Buckeye Risk Services - Reinsurance and wealth strategies for independent dealers. https://theindependentdealer.com/buckeye

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Ituran GPS - Asset protection and customer management for BHPH and retail dealers. https://theindependentdealer.com/ituran

Follow & Connect:

Website: www.theindependentdealer.com

Facebook Group: @independentautogroup

Luke Godwin: @lukegodwin

Jeff Watson: /sendtojeffw

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