Podcast
Wealthy and Well-Known Podcast
Hosted by Rory & AJ Vaden · EN
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
24episodes
Episodes
Newest firstAll episodes
Small Audience, Big Money: How to Monetize Without Millions of Followers
1w ago00:36:18Tap to summarizeA small audience is not a weakness. For the right business model, it can be an advantage. In this episode, Rory and AJ explain how coaches, consultants, and experts can make meaningful money without millions of followers. They break down why smaller audiences often allow for deeper access, more customized service, and higher-ticket offers that do not require mass attention to work. You'll hear the difference between coaching and consulting, how to think about your unique framework or methodology, and why your first clients may come through your current employer, your local community, or the reputation you have already built. If you have real expertise but feel like you are starting too far behind, this episode is a practical reset. You may not need a bigger audience. You may need a clearer path to serving the audience you already have.
Transcribe →100,000 Followers or 1,000 Emails? The Truth About What Actually Grows Your Business
2w ago00:36:02Tap to summarizeA large audience can look impressive and still fail to grow your business. In this episode, Rory and AJ unpack one of the biggest misconceptions in personal branding: assuming more followers or more email subscribers automatically means more revenue. They explain why the real goal is trust, and why every channel should be evaluated by whether it moves the right people closer to becoming clients. They also break down how to reverse engineer your growth from the number of clients you actually need this year. You'll hear why referrals and relationships can create revenue faster than massive digital numbers, why email gives you more control than social media, and why your strategy should be built around your avatar, your capacity, and your business goals. If you've been building an audience without a clear next step, this episode will help you turn attention into a smarter, more intentional path toward revenue.
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The Real Secret to Becoming Wealthy & Well-Known
3w ago00:34:45Tap to summarizeMost people think becoming well known means reaching everybody. Rory and AJ make the case for a better goal: becoming known by the right people, in the right niche, for the right reason. In this episode, they unpack the strategy of micro fame and why smaller, more intentional relationships often create more business value than broad online attention. Rory shares how to think about the key people in your space, and AJ explains why becoming a connector can make you more valuable in every conversation. They also break down what it really takes to become well paid: stop comparing, master the basics, serve deeply, and build trust with the audience you are called to reach. If you have been trying to compete with bigger audiences or bigger budgets, this conversation will help you focus on the people who actually matter.
Transcribe →Why Less Qualified People Make More Money Than Experts
4w ago00:36:29Tap to summarizeWhy Less Qualified People Make More Money Than Experts
Transcribe →Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand
May 500:34:25Tap to summarizeYour Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand
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Followers Don't Pay the Bills: The Real Formula for Wealthy & Well Known Brands
Apr 2800:32:17Tap to summarizeFollower count can go up while revenue stays flat. That gap is usually a trust gap. In this episode, Rory and AJ break down the real formula behind brands that grow and convert over time. They explain what drives trust faster than vanity metrics, what to track if you care about revenue, and why the creators who look "effortless" often have teams, budgets, and systems working behind the scenes. They also answer a community question from someone who has posted consistently for eight months, hit 800 followers, and feels stuck. Rory and AJ reframe the problem, clarify what progress looks like, and explain what tends to move the needle next.
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The Fastest Way to Become a True Thought Leader (Hint: It's Not More Content) with Jason Dorsey
Apr 2100:34:15Tap to summarizeIn this episode, Rory Vaden sits down with Jason Dorsey to break down why original research has become a competitive advantage for personal brands and entrepreneurs. They explore how statistically valid data builds credibility, earns media attention, and positions you as the source people cite in an era flooded with opinions and AI-generated content. They also walk through what makes research legitimate, why polling your own audience has limits, and how to turn one study into a long runway of assets that drive leads, speaking opportunities, and trust at scale. If you want to own a space instead of blending in, this is a practical path forward.
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How to Create an Audiobook That Moves People with Tavia Gilbert
Apr 1400:41:54Tap to summarizeAudiobooks create a different kind of connection than print. This episode shows you how to use that connection well. Rory sits down with audiobook creative director Tavia Gilbert to talk about what separates an audiobook that people finish from one that people feel. They break down the shift from "reading" to "performing," why emotional delivery builds trust, and how audio can deepen impact in a way that stays with a listener long after the chapter ends. If you're writing a book and considering audio, this episode will help you make smarter decisions before you hit record.
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The Truth About PR No One Tells You (And Why It Matters More Than Ever) with Danielle Finck
Apr 700:52:46Tap to summarizePR in 2026 runs on trust, timing, and relationships. AJ sits down with Danielle Finck to unpack what public relations actually is today, why earned media is gaining leverage as AI reshapes search and discovery, and how smart authors and founders approach PR with clearer expectations. They also discuss the shift from transactional pitching to building cultural moments, what it takes to create a story that reporters come to you for, and how to choose the right strategy for the season you are in. This episode is a practical reset for anyone who wants long-term credibility and real demand, not a short spike of attention. Subscribe for more weekly insight on building trust, strengthening your reputation, and growing your impact.
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Quit Now! If You Won't Invest in Your Dream…
Mar 3100:34:55Tap to summarizeThis episode is for the person who feels discouraged and tempted to quit. Rory and AJ break down why the brain defaults to safety, how conditional commitment keeps dreams in hobby territory, and why consistency is built through work habits, not emotional momentum. If you have been drifting or stuck in a start-stop cycle, this conversation will help you reset your mindset, tighten your commitment, and recommit to the fundamentals that compound over time. Subscribe for weekly insights on personal branding, discipline, and building a business with integrity.
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