Podcast
Wealthy and Well-Known Podcast
Hosted by Rory & AJ Vaden · EN
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
34episodes
Episodes
Newest firstAll episodes
Scaling Your Business Without Losing Your Life
Jan 1300:44:06Tap to summarizeHow do you grow your business without drowning in stress, chaos, and burnout? In this candid, behind-the-scenes episode of Wealthy & Well-Known, Rory and AJ Vaden open up about the realities of running multiple companies, raising a family, and building a personal brand—all while setting boundaries that protect their time, energy, and faith. AJ shares the raw lessons learned from hustling through 80-hour workweeks, what finally made her redefine success, and how she now operates as a high-performing CEO with a schedule rooted in purpose—not pressure. You'll learn: The real difference between growth and scale (and why getting it wrong can ruin your business) How to create boundaries that fuel—not fight—your productivity When it's time to hire, and how to make that decision before burnout hits Why clarity around why you're scaling is the difference between thriving and burning out If you're building something big but want to protect what matters most, this is your roadmap. It's honest. It's powerful. And it might just change how you lead forever.
Transcribe →You Are Your Niche: How to Turn Life Lessons into Leads
Jan 600:43:24Tap to summarizeHow Niche Is Too Niche? Crafting a Story That Converts, Not Just Connects Most people stumble when asked, "What do you do?" But in today's crowded marketplace, a vague story doesn't sell—it stalls. In this episode, AJ and Rory Vaden break down how to clarify your story, define your audience, and convert conversations into clients. You'll learn how to: Identify your niche through your personal story—not the other way around Discern which version of your past self you're best positioned to serve Create a simple but powerful elevator pitch that moves people to action Use the "six-foot rule" to uncover hidden offline opportunities Avoid the trap of telling stories that connect but don't convert Whether you're speaking on stage, posting online, or standing in line at Starbucks—this episode will help you master the art of storyselling and turn everyday moments into meaningful business growth.
Transcribe →Are You Being Honest—or Just Strategic? Rethinking "Authenticity" Online
Dec 3000:47:58Tap to summarize"Every time I hear the word authentic, I throw up in my mouth a little." That's how Rory Vaden opens this raw and riveting conversation about one of personal branding's most overused—and misunderstood—buzzwords: authenticity. Alongside AJ Vaden, the two co-founders of Brand Builders Group debate, dissect, and redefine what it really means to be authentic in today's digital-first world. Is authenticity just curated vulnerability? Where's the line between connection and oversharing? And how do you know when it's finally time to tell the hard parts of your story? This episode isn't just talk—it's transformation. You'll leave with a practical, powerful framework for sharing your truth with courage, integrity, and intention—without damaging your brand or your relationships. In this episode, you'll discover: The real reason we're all obsessed with "authenticity" (and where it went off track) How to know if you're being honest… or just strategically vulnerable A simple two-rule test to decide if you're ready to share a story publicly Why your hard moments may be your most valuable brand assets The difference between transparency and privacy—and how to protect both If you're building a personal brand in a world full of filters, this episode is your clarity check. CLICK HERE TO DOWNLOAD OUR FREE AUDIOBOOK!
Transcribe →How to Go From 0 to 8 Figures in 5 Years
Apr 9, 2024Tap to summarizeRecently, we've taken a step back to observe and appreciate the incredible growth that we've achieved over the years at Brand Builders Group. In this solo episode with AJ, you'll learn eight important lessons to help you on your journey to eight figures. We discuss sales and revenue, the simple law of economics, how to be versatile and flexible, and everything you need to know about hiring the right talent. We also cover the advantages of requesting feedback from customers and then acting on it, why it helps to deliver at least 10x more value than your prices suggest, the necessity of care, developing a trustworthy team, and the power of putting God (or your spirituality) first, plus so much more!
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