43:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/08cz-ztcfuxe..js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 46:I[63625,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/08cz-ztcfuxe..js","/_next/static/chunks/0i6hzvr84kc1r.js"],"AddToLibraryButton"] 47:I[29721,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/08cz-ztcfuxe..js","/_next/static/chunks/0i6hzvr84kc1r.js"],"ShareButton"] 48:I[58016,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/08cz-ztcfuxe..js","/_next/static/chunks/0i6hzvr84kc1r.js"],"ProcessEpisodeButton"] 49:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/08cz-ztcfuxe..js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3b:["$","time",null,{"dateTime":"2021-11-27T03:30:00.000Z","children":"November 27, 2021"}] 3c:["$","span",null,{"aria-hidden":true,"children":"·"}] 3d:["$","span",null,{"children":"00:40:19"}] 44:T405,

Few people understand the dreams, aspirations, and frustrations of the Indian consumer better than my guest today. He's a columnist media critic and bestselling author.

His popular weekly column, "City City Bang Bang" published in the Times of India, is an amazing mirror into the thinking of the middle-class Indian consumer. If you have not read it, I would highly recommend you check it out.

He was previously president of McCann Erickson, one of India's premier advertising agencies. He is now the managing director and CEO of Future Brands, a brand, and consumer consultancy company. I am absolutely delighted to welcome Santosh Desai to the Inner Reel podcast.

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45:T408,In this podcast, guests open up about less visible parts of their journeys -- about their deepest insecurities, and how they dealt with criticism, managed self-doubt, and emerged with a greater understanding of themselves and their unique strengths. Although these aspects don't get a lot of press, they tend to be defining entries in the personal journals of most people. The hope is that these untold stories of inner struggles from 'successful' individuals will provide interesting takeaways for others in their own quest. Our guests include entrepreneurs, creators, social innovators -- in fact, people from across industries and professions. Season 1 features Shradha Sharma of YourStory, sports broadcaster Harsha Bhogle, Captain Raghu Raman, Nitin Kamath of Zerodha, Samina Bano of The Right Walk Foundation, Santosh Desai of Futurebrands, and Neelam Chhiber of Industree Crafts Foundation. Do tune in for these candid conversations. You can also join us in the audience for live interviews. Go to innerreel.com to know more.