Callan Harrington sits down with Ido Deutsch, VP of Growth at Agentero, to break down one of the most successful (and shocking) paid media strategies for acquiring insurance agencies. Ido shares how he built a predictable and affordable machine generating leads via Facebook.

He breaks down the mindset that led him to bet on paid social, the experimentation framework behind his campaigns, and why chasing “more leads” is the wrong strategy.

For insurance companies looking to diversify beyond traditional outbound methods, this episode provides a proven roadmap for paid social success in a notoriously difficult B2B market.

Key topics covered:

[00:00] Intro

[03:32] First Tech Company Origin Story

[05:40] Building Solutions From Personal Pain Points

[08:22] When to Build vs Buy Decisions

[10:26] Understanding Your Audience is Everything

[13:44] Insurance Experience Advantage in Sales

[17:07] Career Pivot From Soccer to Tech

[20:12] Builder Mentality and Risk Taking

[22:46] Experimentation Framework for Growth

[25:26] Facebook Lead Generation Strategy Launch

[29:09] $30 Cost Per Lead Results

[32:34] Why Facebook Works for Insurance Agents

[33:17] Analytics and Optimization Process

[35:52] Revenue Leaders Should Own Marketing Funnel

[43:47] Ido’s Growth Journey at Agentero

[46:43] Advice to Younger Self

Connect with Ido Deutsch on LinkedIn: https://www.linkedin.com/in/ido-deutsch/

Learn more about Agentero: https://agentero.com/

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How Ido Deutsch is Using Paid Media to Acquire Insurance Agencies at Scale