Sam Liang, Otter.ai CEO: AI captures everything

Summary

Podcast Summary: The Interview – Sam Liang, Otter.ai CEO: "AI Captures Everything"
BBC World Service | Hosted by Zoe Kleiman | May 3, 2026

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Episode Overview

In this episode of "The Interview," technology editor Zoe Kleiman talks with Sam Liang, CEO and co-founder of Otter.ai. The conversation explores the evolution of AI-powered transcription services, their societal impact, and the future of human communication in the workplace. Drawing from Liang’s personal journey as an immigrant and engineer, the episode covers themes of accessibility, diversity, data privacy, and the shifting role of human skills in a world increasingly mediated by machines.

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Key Discussion Points

1. Personal Journey and the Birth of Otter.ai

• Sam Liang’s Motivation: As a non-native English speaker, Liang struggled to understand and be understood after moving to the U.S. This personal hurdle inspired the creation of Otter.ai.
  • "My English was so bad people didn't understand me. I couldn't understand other people. I wish I had Otter at that time to help me...I literally carried a Sony Walkman with me in all the classes I went to." (02:31–02:52)
• The Problem to Solve: Liang's experience of isolation and communication barriers continues to drive his passion for building better AI tools for understanding and accessibility.
  • "I do feel isolated. I still have trouble communicating. That's a problem I want to solve and I hope other AI can help me solve that too." (12:22–12:45)

2. Otter.ai’s Evolution and Vision

• Beyond Notes: Otter has grown from a meeting note-taker to a wider "conversational knowledge engine," aiming to aggregate and organize knowledge from thousands of meetings.
  • "We're building a platform to create this conversational knowledge engine, to organize thousands of meetings, connect the knowledge in thousands of meetings." (03:19–04:00)
• Accessibility for All Accents and Languages: Recognizing global diversity, Otter’s technology is trained to understand a wide range of accents and linguistic nuances.
  • "We build our own speech recognition technology ourselves...stress test our system by speaking to our own speech recognition engine to make sure our engine can recognize our own accent…collect tons of speech data from all over the world." (05:10–06:15)

3. Objectivity, Bias, and Diversity in AI

• AI Objectivity vs. Human Bias: AI transcription can offer a more objective record compared to human note-taking, but training data reflects societal biases.
  • "Human beings are imperfect...they may misinterpret certain things, they may unconsciously ignore certain things. So AI actually can fix that." (04:18–04:57)
• Gender Representation: The predominance of men in leadership meetings affects training data. Otter.ai works to highlight and address gender imbalances.
  • "Most business leaders are men…AI actually can help detect some of the problems…measure the speaking time, whether the man interrupt a woman often…that’s a first step to detect problems." (08:41–09:55)

4. Data Privacy, Consent, and Surveillance

• User Responsibility and Consent: All Otter.ai users must obtain consent from all participants before using the tool—drawing a line between utility and surveillance.
  • "We provide the tool, we provide a platform. But the user is needs to get consent and to also manage who have access to that." (17:37–17:40)
  • "We're definitely against surveillance, Big Brother by the government…for business communication, the bigger problem…is that information are fragmented." (15:12–15:36)
• Handling Lawsuits and Public Concerns: Liang addresses the California class-action lawsuit, likening Otter’s responsibility to that of recorder manufacturers.
  • "It's similar to the way people use, for example, Sony Walkman in the past. Sony is not responsible for how you use it. The owner of that cassette recorder has the responsibility." (15:51–16:42)

5. AI Avatars and the Future of Meetings

• Digital Twins in the Workplace: Otter.ai is developing avatar technology so that digital versions of people can attend meetings in their stead.
  • "You can send your digital twin or your avatar which has your knowledge to attend some meetings on your behalf...In our team, we build a Sam’s avatar already. It's not perfect yet, but it can answer a lot of questions on my behalf." (18:54–19:34)

6. The End of Typing and Writing?

• Voice as Primary Interface: Liang predicts a shift away from writing and typing in favor of voice interaction with technology.
  • "Our prediction is that we'll increasingly rely on voice to interact with AI because voice is the most natural way for us to communicate...writing and typing are harder skills to learn and to perfect." (20:48–21:49)
• AI and Human Skills: Concerns about skill degradation are met with the assertion that expressing oneself by speaking still engages the mind and enables creativity.
  • "When you speak, you are still using your brain, right? You're expressing yourself, you're thinking aloud...Ideas can be created by talking." (23:24–23:55)
• Analogy to Other Technologies: Liang compares the adoption of AI to his experience with Tesla’s self-driving cars—fewer people manually drive, just as fewer may handwrite or type in the future.
  • "I drive a Tesla...my driving skills has been degrading...It's already driving better than me." (21:56–22:34)

7. Long-Term Vision: Conversational Knowledge Engine

• Scale and Ambition: Otter.ai aims to create a platform that organizes accessible knowledge from massive volumes of conversations, integrating AI agents to automate workflows.
  • "We're announcing a new platform called Conversational Knowledge Engine...so people can access that knowledge, do their job better, and also enables agents to help you with some of your workflows." (24:00–24:36)
• Human Connection Remains Central: Despite technological advances, Liang believes conversation and meetings will endure.
  • "People may stop writing, but people will never stop talking...They need to communicate, they need to build human relationship." (24:00–24:59)

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Memorable Quotes & Moments

• "The power of AI is that it's able to capture everything. It's able to try to interpret everyone objectively." – Sam Liang (04:18)
• "There are not enough meeting data where women spoke in...AI actually can help detect some of the problems...and remind people when that situation happens." – Sam Liang (08:41)
• "I still have trouble communicating. That's a problem I want to solve and I hope other AI can help me solve that too." – Sam Liang (12:22)
• "We're definitely against surveillance Big Brother by the government. I think we should definitely block that." – Sam Liang (15:12)
• "We build a Sam's avatar already. It's not perfect yet, but it can answer a lot of questions on my behalf." – Sam Liang (19:21)
• "We’ll increasingly rely on voice to interact with AI because voice is the most natural way for us to communicate." – Sam Liang (21:49)
• "It's already driving better than me because it's trained by millions of miles of driving data. The car has eight cameras compared to two eyes I have." – Sam Liang (22:34)
• "People may stop writing, but people will never stop talking." – Sam Liang (24:00)

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Notable Timestamps

• 02:31–03:13: Personal language struggles in the U.S. and Otter’s origins
• 03:19–04:00: Otter’s vision as a conversational knowledge platform
• 05:10–06:15: On accents and language inclusivity
• 08:41–09:55: Gender bias in meeting data and Otter's potential to expose it
• 15:12–16:42: Surveillance concerns and user responsibility
• 18:54–19:34: Introducing digital twins and avatars for meetings
• 20:48–21:49: Prediction: Voice will eclipse typing and writing
• 22:34: Comparing AI’s capabilities to self-driving Teslas
• 24:00–24:59: Future vision: Conversational Knowledge Engine and enduring human interaction

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Tone and Style

The conversation balances technical insight with personal anecdotes, maintaining a reflective and accessible style. Liang’s responses are candid, sometimes humble, and often framed within his own immigrant experience. The host, Zoe Kleiman, asks probing yet conversational questions, encouraging Liang to elaborate on both ethical concerns and practical implications of AI in everyday life.

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For listeners curious about the intersection of technology, identity, and the future of work, this episode provides a nuanced, global perspective on how AI tools like Otter.ai are reshaping how humanity communicates, remembers, and collaborates.

Transcript

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[Zoe Kleiman]

Hi, I'm Zoe Kleiman, the BBC's technology editor and this is the interview from the BBC World. The best conversations coming out of the BBC people shaping our world from all over the world.

[Sam Liang]

If you're not a little bit afraid,

[Shell V Power Nitroplus Advertiser]

then you're not paying attention.

[Interviewer (BBC Host)]

We have never seen seeing people so united. Do not make that boat crossing.

[Zoe Kleiman]

Do not make that journey.

[Sam Liang]

Being born in America, feeling American, having people treat me like I'm not. We're more popular than populism.

[Zoe Kleiman]

For this interview I met Sam Liang, chief executive and co founder of artificial intelligence transcription startup Otter AI in our London studios. Sam Liang was born in China and moved to the US in 1991. He received a PhD from Stanford University before joining Google where he led the search engines location services. He co founded the California based Otter AI in 2016. The startup has evolved from a voice to text transcription service to offer AI powered recordings of live events, meeting summaries and content searches. He tells us why he thinks we won't be typing as much anymore and how avatars could soon take our place in meetings. He also explains why he wishes Otter had been around when he arrived in America in the early 90s.

[Sam Liang]

You know when I first went to America, my English was so bad people didn't understand me. I couldn't understand other people. I wish I had Otter at that time to help me. At that time I literally carried a Sony walkman with me in all the classes I went to.

[Interviewer (BBC Host)]

Did you?

[Sam Liang]

I had to record it because I couldn't understand the professor in real time. I had to record it and I had to listen to it several times to fully understand the lecture. If I had a lot of that time, I could have studied much better.

[Zoe Kleiman]

Welcome to the interview from the BBC World Service with Sam Liang.

[Sam Liang]

We build OTTER to capture all the voice data first, then use AI to transcribe it, use AI to analyze it, and also use AI to aggregate all this intelligence so that we can extract intelligence, extract insights out of it. So it's not just a meeting note taker for a single conversation. More importantly, we're building a platform to create this conversational knowledge engine, to organize thousands of meetings, connect the knowledge in thousands of meetings.

[Interviewer (BBC Host)]

So how is AI shaping who gets heard? Is it changing the voices that we hear and the voices, if what you're saying is correct, the voices that we will remember and the voices that we understand, Is it curating that and will people lose out as a result?

[Sam Liang]

The power of AI is that it's able to capture everything. It's able to try to interpret everyone objectively. Human being are imperfect in terms of their capability to listen and understand everyone unconsciously. When they listen, they don't hear everything. Based on their past experience, they may misinterpret certain things, they may unconsciously ignore certain things. So AI actually can fix that.

[Interviewer (BBC Host)]

What about accents and underrepresented languages? You know, there are 22 official languages in India and most of the the world's largest chatbots can only manage about half of them at the moment.

[Sam Liang]

Yeah, accent. I'm not a native English speaker myself. I was born in China. I grew up in Beijing. I went to America in 1991. Even after 35 years living in America, I couldn't get rid of my accent. So when we started otter, we build our own speech recognition technology ourselves. We actually stress test our system by speaking to our own speech recognition engine to make sure our engine can recognize our own accent. Of course, we also collect tons of speech data from all over the world to train the engine to stress test it so that it's able to recognize in all kinds of accent, American accent, a British accent. You know, in America, there are so many immigrants from all over the world, everyone speak with different accent.

[Interviewer (BBC Host)]

Because you have a responsibility, don't you? If something is transcribed wrongly because the tool hasn't heard it properly, because the accent, it doesn't understand the accent, then you are at risk of misquoting Somebody, aren't you? And. And essentially sharing misinformation.

[Sam Liang]

Exactly. It's a very challenging task to understand people's speeches, especially with accent. In addition, if you're just speaking about common topics, most AI can handle it relatively well. But oftentimes there are challenging words such as acronyms, jargons, unusual names, especially immigrants names. They have unusual spelling. How do we recognize them correctly? They're all challenging. So we build this system that constantly learn new words, constantly learn new acronyms and jargons.

[Interviewer (BBC Host)]

And there are cultural nuances as well, aren't there? Some things mean different things to different cultures.

[Sam Liang]

Yeah, even the spelling is different between UK and America. So we have to handle that.

[Interviewer (BBC Host)]

We get it right, obviously.

[Sam Liang]

Yeah, of course. Those are the word by word transcription. It's a lot of challenges. We are handling it pretty well. But more challenging is about understanding the meaning. So on top of the word by word transcript, we use AI to try to understand what people mean.

[Interviewer (BBC Host)]

You must have a treasure trove of data of thousands, millions of billions of conversations. What biases have you had to correct within that data that you've used to train your tools?

[Sam Liang]

That's a good question. So far, we focus on one type of data, it's the business meetings. We focus on the enterprise intelligence, of course. Every business different. I wouldn't say they're biased, but let's

[Interviewer (BBC Host)]

say, for example, we know that the majority of senior leadership teams tend to be men, don't they? Because that is a existing bias in society. And so your tool is trained on business meetings, senior leadership teams. It's going to be men. Does that lead to assumptions by the tool then, that women's voices don't carry as much gravitas or they're important or they're not as visible?

[Sam Liang]

That is a problem. That is a problem because there, as you said, most business leaders are men. So there are not enough meeting data where women spoke in it is a problem. AI actually can help correct some of the problems or detect some of the problems because we have a special technology that can detect when a man speaks or when a woman woman speaks. We can actually measure the speaking time, whether the man interrupt a woman often,

[Interviewer (BBC Host)]

I bet they do.

[Sam Liang]

Or whether the man dominate the session by speaking too much, maybe that the man speak 90% of the time, only leave 10% of time to the woman who speak. So that's the first step to detect problems and also can remind people when that situation happens to help people be more mindful. I think that's a first step. The training data Problem. It takes some time to fix. But we can start addressing that problem by detecting the problem and remind people of that.

[Interviewer (BBC Host)]

You grew up in China, in Beijing, and you came to the US in the early 90s. What do you think about the current tensions between the US and China? Do you think it's helping or hindering the progress of the technology? Would it be quicker if everyone was working together?

[Sam Liang]

Of course. Different countries have different political system. I moved to America because I want to get freedom. I like that freedom. But of course, America has its own problem, whether you're Democrats or Republican. Every party had their problem. Of course, between countries, a lot of conflict happen due to misunderstanding, due to different beliefs. So this is why communication is so important between China and America. They speak different languages, they have different culture, they don't always understand each other. So I hope AI can help people understand each other better. When they understand each other better, they can resolve more problems. It will take time and a lot of things. It's lost over translation.

[Interviewer (BBC Host)]

So is that partly why you are doing this? Is there a personal reason?

[Sam Liang]

It is. It is a problem that hasn't been solved yet. I hope AI can help solve that. It will still take time.

[Interviewer (BBC Host)]

When you first came to the us, how easy did you find it to communicate?

[Sam Liang]

It's hard. When I first went to America, my English was so bad, people didn't understand me. I couldn't understand other people. I wish I had OTTER at that time to help me. At that time I literally carried a Sony Walkman with me in all the classes I went to.

[Interviewer (BBC Host)]

Did you?

[Sam Liang]

I had to record it because I couldn't understand the professor in real time. I had to record it and I had to listen to it several times to fully understand the lecture. If I had a lot of that time, I could have studied much better.

[Interviewer (BBC Host)]

I feel like this explains a lot about where you've got to now and why you're so passionate about this.

[Sam Liang]

That's part of the reason. Because, you know, I need a tool like this to understand other people. And I think probably millions of other people need this too.

[Interviewer (BBC Host)]

Did you feel isolated?

[Sam Liang]

Yes. When I couldn't understand other people and I couldn't convince other people, I do feel isolated. I still have trouble communicating. That's a problem I want to solve and I hope other AI can help me solve that too.

[Zoe Kleiman]

You're listening to the interview from the BBC World Service.

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[Zoe Kleiman]

You know how sometimes you find yourself replaying a conversation in your head and thinking about how you could have said things differently. Sam Liang does that for real. The BBC was recording our chat, but so was he. He said he'd be listening back to it on his phone later and asking Otter to give him some feedback on how well he answered my questions. I wonder what it had to say about me. He also arrived in his running shoes. He was getting ready for the London Marathon shortly afterwards. Ok, let's return to my conversation with Sam Liang.

[Interviewer (BBC Host)]

Where are we drawing the line here between a useful AI tool that's recording and tracking stuff to be helpful and surveillance?

[Sam Liang]

We're definitely against surveillance Big Brother by the government. I think we should definitely block that. But for business communication we see the bigger problem in most of the enterprises is that information are fragmented. Most people don't have access to all the information they need to do their job.

[Interviewer (BBC Host)]

There is a class action lawsuit going on, isn't there in California which accuses your AI transcription bot of recording confidential conversations without consent. So there are people that are worried about it.

[Sam Liang]

We totally understand people worry about it. For that particular Lawsuit. We don't think that has merit for many reasons. First of all, all the altered users consent to the terms of service. We set up OTTER user needs to get consent from other speakers in the room or on a video conferencing platform to agree before they use otter. So it's under the control of that particular user. It's similar to the way people use a, for example Sony Walkman in the past. It's a cassette recorder, right. Sony is not responsible for how you use it. The owner of that cassette recorder has the responsibility.

[Interviewer (BBC Host)]

I suppose what's different now is that that cassette was not likely to be broadcast anywhere, was it? Whereas things that are recorded now and transcribed can be shared hugely widely on the Internet.

[Sam Liang]

The sharing is controlled by that user as well. By default it's only accessible by that one user. That user can say, because there's 10 people in this meeting, is in their best interest to allow everyone to have access to that meeting notes. Because why do we meet in the first place? For the 10 people to communicate with each other, to share knowledge with each other. Right. But if people forget what they discussed, they actually waste that time, which is actually very expensive because human time is very expensive.

[Zoe Kleiman]

So for you, the onus is on

[Interviewer (BBC Host)]

the user to be responsible with otter?

[Sam Liang]

Absolutely. We provide the tool, we provide a platform. But the user is needs to get consent and to also manage who have access to that.

[Interviewer (BBC Host)]

That's kind of the social media approach, isn't it?

[Sam Liang]

It's the same as document. When you write a document, the writer controls who can have access to it.

[Interviewer (BBC Host)]

I'm interested in the goal. The long term goal of OTTER is, is real time transcription, translation, both of those things. Is it, is that what you're aiming for?

[Sam Liang]

It is a real time transcription, but the information can be accessed in both real time and post meeting. For large enterprise that with 10,000 people, 20,000 people, there may be millions of meetings that are happening every year. The enterprise actually invests a lot of money to pay people to go to meetings. They need to make sure the time spent in meetings generate good return. In terms of a business value.

[Interviewer (BBC Host)]

In five to 10 years time, maybe you and I won't be meeting at all. It will be our digital twins or our AI clones that are meeting on our behalf. Where does that leave otter?

[Sam Liang]

There are several aspects. One is actually we are also building technologies to create a digital twin for every person. Eventually you can send your digital twin or your avatar which has your knowledge to attend some meetings on your behalf.

[Interviewer (BBC Host)]

Have you got one?

[Sam Liang]

For example you, you were sick, you're on vacation, you're double booked. You could send your avatar.

[Zoe Kleiman]

Okay.

[Interviewer (BBC Host)]

Have you got one?

[Sam Liang]

In our team, we build a Sam's avatar already. It's not perfect yet, but it can answer a lot of questions on my behalf.

[Interviewer (BBC Host)]

Do you like it?

[Sam Liang]

I like it. It's trained based on thousands of meetings I spoke in in the past. It also use a lot of documents I wrote in the past, so it knows how I would respond to a lot of questions already.

[Interviewer (BBC Host)]

We know that Mark Zuckerberg has one too, or is working on one for talking to staff at Meta. Is that what you use the Sam avatar for as well?

[Sam Liang]

Yeah, that's what we're building as well. We also try to make it constantly learning everything new. The avatar I built two months ago uses all the historical data, right? But two months later there's something new. So that avatar needs to continuously learn new things.

[Interviewer (BBC Host)]

When I started out, I used to transcribe stuff by handwriting it down. I would listen back to interviews and write them down. And then I started typing them into Word documents. And now we are increasingly using AI tools to do the transcription for us and then to go back and check, you know, that, that the transcription is accurate. I'm slightly worried that I'm not really using my hands anymore. I don't handwrite, I don't type. What are we going to do with our hands?

[Sam Liang]

Of course you can use hands for many things. You can play tennis, you can play violin, you can, you can cook badly.

[Interviewer (BBC Host)]

But yes.

[Sam Liang]

So our prediction is that we'll increasingly rely on voice to interact with AI because voice is the most natural way for us to communicate. Typing is actually a skill we learned in later part of our life when a baby started to communicate. The baby first use voice to communicate for many years before he or she start learning writing or typing. Right. So writing and typing are harder skills to learn and to perfect. Unless you are a professional writer. Most people are pretty bad at writing. There are also afraid of writing, but talking is much easier to do.

[Interviewer (BBC Host)]

So do you think that this is the beginning of the end of writing and typing? I mean, might we forget how to do it?

[Sam Liang]

It's possible. It's the same if you think about it. I drive a Tesla for many years now. I use the full self driving mode. It can take me from my home garage to the garage at my office by itself. So my driving skills has been degrading.

[Interviewer (BBC Host)]

Have they? You've noticed that?

[Sam Liang]

Yeah, it's already happening.

[Interviewer (BBC Host)]

Does it bother you?

[Sam Liang]

I hate driving manually you don't like driving anymore? I don't like driving anymore because I'm afraid that I may cause an accident.

[Interviewer (BBC Host)]

So do you think the Tesla is better at driving than you are?

[Sam Liang]

Exactly. It's already driving better than me because it's trained by millions of miles of driving data. The car has eight cameras compared to two eyes I have.

[Interviewer (BBC Host)]

But you don't need eight cameras. Your two eyes are doing the job. You can have 10 driving lessons and get your driving license. You don't need all of that.

[Sam Liang]

Eventually, you don't need that. So it's by the same way, AI can help you write. Way better. AI is a way better writer than most. 99% of the human beings generate.

[Interviewer (BBC Host)]

But what happens to our brains if we're not. If we're not training our brains in the way that we do when we learn to write and type, when we learn to drive, is there a worry that we just won't be as sharp as we have had to be?

[Sam Liang]

Not necessarily. When you speak, you are still using your brain, right? You're expressing yourself, you're thinking aloud, especially when you are discussing with your colleague. There could be, you know, five or 10 people. There's a lot of interaction happening. Ideas can be created by talking. Of course, if you like to write, you can still do it, but you don't have to do the tedious part, you know, such as taking meeting notes.

[Interviewer (BBC Host)]

Do you think OTTER will still be going in 10, 20 years, or do you think it will be part of something else?

[Sam Liang]

I think so. We're announcing a new platform called Conversational Knowledge Engine, which we think will capture as many conversations as possible, organize that in the platform so people can access that knowledge, so that they can do their job better, and also enables agents to help you with some of your workflows. So that's a huge market and it will take another 10, 20 years to grow. People may stop writing, but people will never stop talking.

[Interviewer (BBC Host)]

Will they ever stop having meetings?

[Sam Liang]

No, they won't stop having meetings. People will still talk all the time. They need to communicate, they need to build human relationship. So if you think about that, in how many conversations are happening in the world, it's just so huge.

[Zoe Kleiman]

Thank you for listening to the interview. You'll find more in depth conversations on the interview wherever you get your BBC podcasts, including episodes with Karim Bagir, boss of Africa's biggest AI firm, the former Prime Minister of Australia, Julia Gillard, and the musical icon Ringo Starr. Until the next time. Bye for now.

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