
The competition-TV judge changed the music industry. Now he says he’s changed too.
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Lulu Garcia Navarro
From the new York Times this is the interview. I'm Lulu Garcia Navarro. I don't know quite what I was expecting when I walked into Simon Cowell's home in southwest London, but I was greeted by endless cups of tea, a warm welcome from his longtime partner Lauren and his 11 year old son, Eric. Cowell was also pretty charming. What I discovered was that the king of mean, who shaped American TV culture and changed the music industry is definitely in his cozy era. Cowell knows he's mellowed. Part of that is age. He's 66, but he's also suffered the loss of his parents, become a father, gone to therapy, and more recently, he's grappled with the death of Liam Payne, whom he discovered on X Factor and cast in the mega famous boy band One Direction, which we talked about at length. Now Cowell is looking for his next hit in his latest project, a Netflix docu series called Simon Cowell the Next Act. In it, Cal goes back to his roots as a talent scout, auditioning and training a group of teenagers to be in his new boy band. At a moment in our culture where bullying seems to be such a driving force, I was interested in Cal's evolution away from his harsh public Persona, how he sees the music industry today and his plans to stay relevant in it. Here's my conversation with Simon Kalp. All right, are we ready to go? We're good. All right, Simon Cowell, thank you so much for coming on the interview.
Simon Cowell
Thank you for coming over.
Lulu Garcia Navarro
I want to start by telling you that I was in LA this past spring for a family vacation and we went to an America's Got Talent taping. And I have two things to note about that experience. First, the thing that occurred to me is the power of booing. The power of the boo. You know, applauding and cheering are really, really fun. But what was also really great is to boo a judge. And we booed you very, very energetically.
Simon Cowell
Me included.
Lulu Garcia Navarro
Yeah, me included. My daughter. We were very invested in booing you. And I just wonder what it's like being on the other side of that.
Simon Cowell
It makes me laugh, to be honest with you. I mean, it genuinely makes me laugh, because it's like they can boo, you know, you like crazy, and then in the break, you just turn around and go, how are you doing? And everyone's friendly again, but in that moment, they're, like, really, like you said, invested. And I think that's the cool thing about having an audience behind you, because I always say to the producer, I can feel when something's going good or bad by the energy behind me. But to your point, we actually try and encourage it, which is, look, if you're really unhappy with this, then tell us. I mean, seriously, tell us. You know, I don't know.
Lulu Garcia Navarro
Yeah. And the second thing you just touched on that occurred to me while I was watching you. You were the only judge turning around and actually engaging with the audience in between takes. And, you know, in reading about you, I read that your dad always told you when you were really young how important it is to make people feel important.
Simon Cowell
Yeah.
Lulu Garcia Navarro
And I was wondering if you're still taking that advice to heart.
Simon Cowell
Yeah, very much so, yeah. I mean, you know, from the minute you walk, I walk into, like, the set. I think because of what my dad said years ago, it really stuck in my mind that you have to be aware of genuine, literally every single person who's around you, you know, whether they're security, whether whoever they are, and obviously without the audience there or watching, then you don't get paid. So you gotta be nice to them. And I say this to all my artists, you know, I work with, you know, which is, if you ever lose sight of that, if you start complaining about privacy, photographs, autographs, then honestly, you're in the wrong job. Because the minute you put a song out, or you go on TV or you. Or you make a movie, whatever, then of course your life is going to change. But ironically, the audience are paying for your salary, so you can't not talk to them or be nice to them.
Lulu Garcia Navarro
You know, speaking of your dad, he was an executive at emi, the big record label and music publishing company. And his job, though, was to manage real estate. He wasn't actually a creative, so to speak. What did he think you'd become when you were young? What did he hope for you?
Simon Cowell
It was so random what they thought I could do because I was so terrible at school. I just didn't like it. I found it boring. I did everything I could to get out of it. I wanted to leave at 16, and I did. I think I left on my 16th birthday. Cause I just, I thought, I'm just. Nothing's digesting here. And they were concerned because I didn't pass any of my exams, so they just tried to get me a job. So my dad, because like you said, he was in property, he took me up to one of these places up in the north of England where they teach you to become a builder. And so we went on this kind of huge building site, you know, with diggers and everything, and I thought, well, this looks fun. And then I had the second part of the interview where they told me what I had to learn about maths and this and that. And I thought, okay, well, forget that. And then my mom thought I should work for the civil service for some reason. And I had this really terrible, terrible job interview, which was worse than being at school. And then eventually a job came up as a runner at Elstree Studios, which is also a film. You know, it was a film studio, TV studios, and this was actually a TV show. So I managed to get a job for three months as a runner. And I actually just loved it from the minute I started. I mean, you literally do run, basically for everyone. Whatever they ask you to do, you run. And I loved it. I absolutely loved it.
Lulu Garcia Navarro
You eventually end up going into the music industry.
Simon Cowell
Yeah.
Lulu Garcia Navarro
Doing A and R, which is basically being a talent scout. What was it about the music industry that you found compelling at that point? Why did you think that this was a place that you could actually kind of make your way?
Simon Cowell
Well, I made a decision eventually just to get into tv, musical, film. So I had the runner job. I did actually try and get a job as a runner on the Shining, which they were making. And for some reason, Stanley Kuhn, Don't Ask Me why, would never hire runners. So it must be some weird superstition or something. So I thought, okay. And then I applied to be in the post room at a TV company and got turned down. And I'm like, how can you turn someone down to be in the mail room? I mean, at 17 or something. But they did. And then fortunately, my mum, I think she just wrote to EMI and said, my son wants to be in the music business. And again, you had to go for a proper job interview. You know, the guy was called permanent personnel in those days. The guy had a star on his door. I remember that. And it was really cool because it wasn't just, you know, you've got to deliver mail. It was like, you know, what are your ambitions? Why do you want to be here? Blah, blah, Blah. And I said, I really actually want to be in the music business. I don't know what yet, but I just love music. So this is just, you know, I hope I get that opportunity and I really will work hard. And when I got the news I got the job, it was like, yeah, brilliant. And you were how old I must have been then? About 18, 19. I guess.
Lulu Garcia Navarro
You eventually work your way up and one of the things that you become pretty astute at is developing what is a broad view of what is culturally relevant. Back then, I mean, I read a quote that you boasted that you'd figure out what was going on not by going to dingy shows in basements, but by reading the sun, which is of the storied British tabloid.
Simon Cowell
Yeah.
Lulu Garcia Navarro
And your first success came with the singer sunita in the mid-1980s. And I wanna ask you about something in particular, because you were promoting her music initially by going to gay clubs and trying to get it played there.
Simon Cowell
Mm.
Lulu Garcia Navarro
What did you understand about who were the real cultural tastemakers that perhaps other people weren't understanding?
Simon Cowell
That's a good question. So when I worked with Sunita, I thought, she's gonna become a gay icon. I could. I could see that. So we've got to find her a record that is a crossover record that we can break from the gay clubs. Because, you know, a lot of clubs we would go to, you know, some would. They just didn't get it right. So I kind of thought, this is fun, you know. So I used to take white labels, acetates, basically a vinyl record, and go into the DJ booth and just watch the reaction as the record was played. And it was really interesting. Cause that gave me more feedback than anything else as to whether this record, you know, we were on the right track or not. And they loved this first record, although I just couldn't get it on radio. And there was a record I heard, actually it was Sunita's mum, actually, who recorded a song called so Many Men, which nearly was a hit. So many men, so little, tiny little all the time. It's a brilliant song. Yeah. All these songs are coming around at the same time. And I remember thinking, this is going to be big and we've just got to just jump on this wave somehow and use the clubs to get this record into the top 40. Because if I could get the record in the top 40, then radio were forced to play it, you know, on the. On the National Countdown. So eventually got in the top 40. And then it got played and then more radio stations played and Then eventually it went, I don't know, number two or something.
Lulu Garcia Navarro
So there's two things about this story that are interesting. The first is you like to do an end run around gatekeepers. Clearly. And the second thing I think about this story is that, you know, you ended up becoming well known for then signing acts that, you know, a lot of people saw as gimmicky. You signed the Power Rangers WrestleMania, you made music from that. And you have what I think is this sort of bottom up approach to the business, which is, let's see what's popular and then elevate it. Where do you think that that came from, that understanding of, you know, let's take what's popular, not be precious about it and try and put it out into the world?
Simon Cowell
Well, all I was thinking was, I've just got to keep. I've got to keep a job.
Lulu Garcia Navarro
Got to keep the lights on.
Simon Cowell
I've got to keep the lights on. Exactly. Yeah. I've got to get paid. And I know what it feels like to be broke because I was broke and I didn't want to go back there again.
Lulu Garcia Navarro
I mean, you lost your apartment. At a certain point you lost, I mean, everything. Everything. Your car, you had to move in with your parents again.
Simon Cowell
Yeah, thank God. My parents were very understanding and they were like, well, just use it. This is a lesson, Simon. You know, credit cards you got to pay back, mortgages you got to pay back. So, you know, everything was kind of borrowed. So, you know, I lost everything, went back. I did a deal with a bank, got a loan, got a label deal. And at that point I just thought, right, I don't want to go back to there again. So I'm going to do whatever I can to sell records knowing it's the music business. Because we did used to go to these A and R meetings and a lot of the guys, the A and R people would have a job because they thought that they were cooler than everybody else. Actually, a lot of them were just idiots. They thought they were cool. They were just guessing. And if you dare to play something you they didn't like, you were like. They used to like sneer at me, laugh at me. I mean, I remember once, you know, playing, as you said, that Power Rangers record because my boss at the time said, look, we need to look at our last quarter. Who's got any hit? So I held my hand up and I said, well, I just sound the Power Rangers. Snigger, snigger, snigger. And I've signed these two puppets. And so she actually went to this PowerPoint presentation, you know, this whiteboard, and wrote zero, that is zero revenue without hearing them. So I thought, well, I'll just get on with it myself.
Lulu Garcia Navarro
But you understood something about the business, which is IP from things that aren't necessarily in music. It could translate, it could be valuable, it could be people would like it.
Simon Cowell
Yeah, well, with these IPs, when I knew that they'd sold out Wembley Stadium, the wrestlers, in 30 seconds, that's 80,000 seats, I just went, well, whoever loves wrestling and there's a lot of music, you know, on these shows, I think they're going to buy the record. But I actually like those records myself, so I just thought they're catchy, they're fun, you don't take it too seriously. But more importantly that we were selling millions and millions of records.
Lulu Garcia Navarro
Your first sort of huge hit happens with the Irish boy band Westlife. And you see them for the first time, you turn them down and you tell their sort of manager or the person who was heading the band that you didn't like them because some of the boys weren't very good looking and they took the note, they get rid of some of the boys and then when you saw them again, you sign them. And I'm just wondering when you're looking at a band like that back then and just in general, are looks more important than talent?
Simon Cowell
Well, the first time I saw the boys, it was a mess. There was no chemistry, they didn't look right together. It didn't excite me, it was just that. And then the second time I saw them, the manager had styled them better, had replaced them within 30 seconds. Truthfully, I just turned around to him and I said, I don't need to hear anymore, we'll just do the deal tomorrow. And we did. And they could really sing, a couple of them in particular. So my job now is to find them hits. It was simple as that. And that's when the relationship I was developing with songwriters and producers actually was probably more important than anything else. No matter how good the idea is, the song is probably the most important factor in all of this. So when I heard, when we got Westlife together, I heard a rumor that there was a song that somebody else was gonna record. And someone told me this song is a killer song. And so I called up the two writers and I said, I'm here, you've written this song, will you come over? He played me the demo and it's, it's a no brainer, this song. And I thought, this is Going to catapult this life. And I said, I want the song. We promised it to someone else. And I actually locked the door.
Lulu Garcia Navarro
You what?
Simon Cowell
I locked them in my office. And I said, you're not leaving until we do a deal.
Lulu Garcia Navarro
That's a tactic.
Simon Cowell
Yeah. And they looked at me like, you're mad. I'm not mad. You'll have a bigger hit with these boys than the other artists. Cause these are better singers.
Lulu Garcia Navarro
All right. We've been talking about all your successes, but you've also had plenty of flops and a few missed opportunities during this particular period. The band Take that obviously, was a big one. And then Kylie Minow also was one that sort of got away. Was that your biggest regret, do you think?
Simon Cowell
Well, I mean, my biggest regret in terms of missing out was probably the Spice Girls. They were mentioned in an A and R meeting. They were called Spice then. And somebody said, we're hearing about this band called Spice. Cause they were literally turning up all the labels, and there was a buzz about them. Two of the A and R guys held their hands up and said, we're on it. I'm on it. So I'm thinking, okay, I'm too late. And then by chance, a few weeks later, I went to a meeting at the people who used to promote our records. And the girls happened to be in a van. And they knew who I was. I don't know why or how, but they just did. Dragged me into the van and played me the demo of Wannabe. And I'm like, oh, my God, they're gonna be huge. And got in my car, got back to the office, called the manager, and I said, if you haven't signed a deal, I'll double whatever you've been offered. He said, we signed yesterday. Now, I don't know whether that was true or not, but that was really, really hard.
Lulu Garcia Navarro
Yeah.
Simon Cowell
Yeah. When I saw that blow up, I'm like, God. But every time, you know, something like that happens, weirdly, it just makes you more determined, I think.
Lulu Garcia Navarro
So. So let's fast forward a little bit to American Idol. Reading your autobiography, one of the things that sort of jumped out at me is that you really struggled with how the public was initially perceiving you. You know, that bluntness that you brought to the show that you really pushed to sort of incorporate once it became the mega hit that it became. You started reading this feedback, and it caused you to kind of doubt yourself and later be nicer on the show for a little bit, which I don't remember this. I don't think you were ever particularly nice on the show, but you sort of clocked that. It made the show seem inauthentic.
Simon Cowell
I wasn't trying to be a dick on purpose. All I wanted with these shows was to find successful artists to sign to the label. So when all these people were coming in and they couldn't sing, you know, like we used to do off camera, I would be like, when I used to do auditions, someone would come in and they can't sing. We would say after 10 seconds, you can't sing. Not you're gonna be brilliant and everything else. So I was frustrated at the beginning. Cause I thought if we don't find someone good at the end of these shows, they're not gonna get recommissioned.
Lulu Garcia Navarro
Well, there are a lot of Simon Cowell insult compilations from American Idol online, you'll be happy to know. You told singers they'd invented a new form of torture. You made some fat jokes, Lulu, do.
Simon Cowell
We have to go through this?
Lulu Garcia Navarro
Yes, we have to go through it. And then the camera would sort of cut to people looking absolutely crushed. I mean, what is the line, do you think, between bluntness and humiliation?
Simon Cowell
I've got to be honest with you. That's why I did change over time. I mean, I did realize I've probably gone too far, and I don't need to be. Look, I was honestly just. I was frustrated. I didn't particularly. I still don't like audition days because they're long and boring. I would get fed up. And of course, you know, out of a hundred nice comments, what are they going to use? They're always going to use, you know, me being in a bad mood. I got that. What can I say? I'm sorry.
Lulu Garcia Navarro
What are you apologizing for exactly?
Simon Cowell
Well, just being a dick.
Lulu Garcia Navarro
But it also made good tv, and it made you into an integral part of what made that show work.
Simon Cowell
Yeah. Yeah, that was then. I'm not proud of it, let's put it that way. I don't look at this. Look. I never look at this stuff online or anything. You know, I'm not someone who particularly wants to see myself on camera. So when I hear about these clips, I'm like, oh, God. But then again, the upside is, I suppose, with these clips, is that it made the shows really popular worldwide.
Lulu Garcia Navarro
It also launched the career of Ryan Seacrest. And I'll be honest, I am mystified by how he is so ubiquitous and so popular. And I wanted you to be able to explain it.
Simon Cowell
I can't really answer that one If I'm being honest with you, he does work hard.
Lulu Garcia Navarro
Okay.
Simon Cowell
Okay.
Lulu Garcia Navarro
A lot of people work hard.
Simon Cowell
Yeah. I don't know. Actually, he was very, very ambitious. And look, I don't follow his career, if I'm being honest with you. So I don't know what he's done or doing. You know, we rarely talk now. I always knew with Ryan, it was. He was, like, very steely about his career, wanting to be famous. I mean, this massive, massive desire about being very famous.
Lulu Garcia Navarro
Eventually, of course, you leave Idol to launch X Factor in the US which was your own project, and you recruited Britney Spears to be a judge on the show.
Simon Cowell
Yeah.
Lulu Garcia Navarro
And you spoke multiple times with her to get her to agree to that. You know, at the time, you know, she was under a conservatorship. I was wondering what you understood about her mental state, about what was going on around her.
Simon Cowell
This is a fascinating story about her and me and the show because somebody said, britney would be interested in working with you. And I'm like, really? And I said, well, would she talk to me on a call? Because I thought, it's never gonna happen. Yes. Friday night, 8 o'. Clock. Fine. She's gonna call you. So I'm waiting on the dot, she calls. And we spoke for two hours. And she was so fun, engaged, passionate, interesting, you know, just really, really wanted to do it, I think for the right reasons, which was I want to be a kind of a mentor. I'm like, brilliant. So then I went, I want a second call. Cause maybe this was a fluke. So we have a second call. I think two weeks later, it's even better. I went, wow, Whatever. I've heard about her. She is so smart, so nice, so friendly. I think we're gonna get on really, really well. Cut to. We do a press launch, and Brittany's there, and she doesn't look that happy. And I said, what's the matter? She said, I didn't realize there was gonna be so much press around. And I went, well, it is a press launch. So I said, well, it's kind of a bit too late to say you don't really want to do the press now. So all I remember was there was a big tent and we were in two golf buggies. And I had to go, right. She was ahead of me. So as I went, right, she just went straight on because she didn't want to do the press. And then on the show, she really struggled with saying no to people. Just didn't like it. So the first day I sat with her And I said, look, there's two choices. If you really don't want to do this, I'll get you out of it. I really will. Or you've got to understand, I can't put 200 people in the final. It's just not going to happen. It comes down to two, which means, obviously, we are going to say no to people. Now. I'll say no more than you, but that's what we signed up for. And I got to know her when she came over to my house one time, and we just talked and talked and talked and talked. Cause I really wanted to get inside her head. Was she happy? Was she unhappy? She wasn't happy. That's what I took away. It was like two different people, Lulu. And it was a shame.
Lulu Garcia Navarro
I mean, she wrote in her memoir that she absolutely hated doing the show.
Simon Cowell
Did she?
Lulu Garcia Navarro
Yeah.
Simon Cowell
That's a shame. I did say to the network, I don't know if she wants to do it, and if she doesn't, we've got to give her the option of being able to leave. No one was forcing her or pressurizing her. And actually, she also mentioned to me how much she didn't like pop music. She was much more into, I don't know, a different kind of music, I think. I don't think she really loved. So I think she probably struggled a bit with the whole mentoring the artists. I mean, if I saw her, yeah, I would talk to her about that whole time because it was her choice.
Lulu Garcia Navarro
Genuinely, your other huge success happens around this period. Let's talk about One Direction, because you put the band together from a group of kids who auditioned for the X Factor. And I just watched Liam Payne's audition when he was 16, and you give him the standing ovation. And he's got this beautiful smile, and he's so excited about everything. What do you remember about, you know them at the very beginning?
Simon Cowell
Well, Lieber had auditioned for me when he was about 14, 15. He was very young the first time, and he got quite, you know, close to making the finals. And I remember having to say to him, it's just not your time. However, there's something about you I really like. Will you come back again? And he came back two years later. So that second time he came back and he nailed it. On his audition, he sang Cry me a river. Yeah, yeah, yeah. It was just that feeling of, you know, we were talking about the audience. You could feel it everywhere. And this look on his face, he was like, this is brilliant. And then with the show. Cause there's so many people you take through to the next round. And for whatever reason, he and a bunch of others just didn't do so well in the second part of the competition. And I remember having to say no to a bunch of them, including Liam. And I thought, Christ having to say no to him for the second time. And then we went, actually, what if we put him with him, with him, with him, with him. It took about 20 minutes, honestly, to make the decision. I actually remember seeing them walk towards me and I thought, God, they look really good together. Something's gelled here. And I remember thinking I had my poker face on. Oh, please, God, please, God, sing. Please, God, sing. And they were great.
Lulu Garcia Navarro
So in your new show, you're looking for a new boy band to launch, and in the midst of filming, you received the news of Liam's death in Argentina in 2024. Can you tell me how you heard and then what you did to sort of process the loss?
Simon Cowell
I. One of my.
Lulu Garcia Navarro
And I know this is painful, so thank you.
Simon Cowell
I mean, but of course we're gonna talk about it. Somebody who works with me very close came into my room. I was up in the north of England, and I could tell on the look of her face that she was upset. And, you know, she said that, you know, sit down. And she told me. And it was like, wow. It's a bit like I felt when I heard the news about when my dad passed away, you know, that you can't really. It's very difficult to put into words how you feel other than it's just a shock, total shock and a surprise. Even though my dad was in his 80s, I was still really surprised. And obviously with Liam, even more surprised because he was so young and. And at that point, you kind of. You're not really thinking clearly other than I just remember saying, I really need to speak to his mum and dad. Can you get them on the phone as soon as possible, please, Because I know. Oh, God. I mean, you know, as a parent, you know, what that must have been a felt like. And I knew his mum and dad and I wanted to reach out in that moment, you know, just to say, you know, how I felt. He was just awful, Awful. And I'd seen him like a year before in this room, you know, I remember seeing him walk into this room and I looked at him and, God, you look amazing, Liam. You look great. What have you done? Well, I'm going to the gym and blah, blah, blah. We talked about his son and you know how much it means to be A dad. And I was talking to him about, you know, there's more to life than just music. You know, you've got to a point in your life where you've got choice now, you know, et cetera. And I think we were just hung out as friends. That's why I was so shocked and surprised when I heard the news, you know.
Lulu Garcia Navarro
You know, since that happened, there's been a lot of reporting on One Direction, what happened while they were band, the sort of drugs, the alcohol. Liam said on diary of a CEO in 2021, and I'm quoting here, when we were in the band, the best way to secure us, because of how big I got, was just to lock us in our rooms. And of course, what was in the room, the minibar. And so he, you know, talked about sort of struggling. Did you know about that at the time?
Simon Cowell
A little bit. And we, you know, there was stuff I never would have spoken about, you know, then, you know, which was private conversations I had and advice I tried to give him, which is what comes with fame, you know, et cetera, et cetera. When you're signing a lot of artists and when you sign an artist, you know, my role is essentially get them with the right production team, get the managers and try and make them successful. But at the same time, I probably had about 20 artists on my books at the time. And it is a little bit like they lead the nest. You know, you always say you're available as and when you need to be, but you can't follow them everywhere. And if I could go back in time to that one day when he was in my house here. And then, obviously, you know, you always think about things like that. What if I'd said this? What if I'd said that? But, you know, there's only so much you can do with any artist. If you just have one artist in your life, maybe you can, you know, But I'm not a manager, which means my job is to run the label. And you just hope that they are first of all successful and happy.
Lulu Garcia Navarro
But when you sign them, they were kids, and so it must be that there is a different type of relationship that have with someone like you, who was also a judge and, you know, kind of brought them together. Is it a complicated role, that kind of relationship that you have with someone who is so young?
Simon Cowell
It's always complicated, to be honest with you. I don't know whether it's more complicated when they're young or someone who's had success than hasn't had success and comes back and wants a second chance. I mean, every time it's different. Lulu, you know, every artist is different. There's not a pattern you can say, you know, you have to work differently with each artist. Everybody has the same ambition, which is they come on our shows or they want to work with me because their dream is to be successful. We made these shows because I understood and still do that. There's always someone out there waiting to be discovered. If you actually look, the chances of getting well known are just minute. And then, like, I'm doing now, same thing, young kids, and you ask yourself, is it a good thing or not? Without this show, what I'm doing, would they be discovered? I don't think so. Is it something they want to do? Yes. So at the end of the day, you want people to be successful and happy. That's kind of what I've. You set out to do.
Lulu Garcia Navarro
What happened to Liam? You know, for many people, it was a sign of how toxic fame can be and how hard it is to know at the beginning of your career how it's going to affect you.
Simon Cowell
Yeah. Yeah.
Lulu Garcia Navarro
What is the lesson you take from it?
Simon Cowell
It's very difficult because I don't honestly know what is harder, which is trying to be famous or managing your fame. Both are equally difficult. But there's obviously something, you know, myself, I can say this about myself. I made my own choices. Not every day has been amazing, but I would, I. I still would. I'm glad I did what I did. You know, I just made a decision to do something different in my life. And it was, you know, it comes obviously with pressure, a lot of pressure, a lot of stress. But I signed up for it because obviously there was something inside of me saying, I want to be well known, I guess, and I would do it all over again.
Lulu Garcia Navarro
So your new show, as we mentioned, the premise is that you're creating a new boy band. I've seen you talk about how few new worldwide bands have been launched lately in the uk, in the United States. And once I saw that, I was like, it is actually true. What do you think is going on?
Simon Cowell
I don't know. I genuinely don't know. I knew that K Pop was gonna be big. I could sort of feel it. And I mean, credit to them. I mean, they've done an amazing job. I mean, they're like part of South Korea's, like, economy. They're so huge. So someone has gone, there's a market for bands and they have absolutely nailed it. However, from the UK and America, there hasn't been with male or female, a breakout band. And in fact, one of my, obviously One Direction All Fifth Harmony, you know, Boys and Girls, were probably the last two that really had a big impact worldwide.
Lulu Garcia Navarro
Something that also occurred to me is that we're now seeing this sort of emergence of AI generated music and even AI musicians.
Simon Cowell
Yeah.
Lulu Garcia Navarro
What do you think about that? I mean, would you ever sign an AI artist?
Simon Cowell
Well, I mean, I guess so. I mean, if I thought it would be success. They him her. I don't know what you. It. Yes, it would be successful. Yeah. I'm not thrilled at the prospect, if I'm being honest with you. It's not really my thing. I mean, that's why I said to the people we were making the documentary with, I said, I can't explain to you how exciting it is when you've got a band. It's so compelling and so exciting when you think it's starting to work. And importantly, when they start to believe it's gonna work.
Lulu Garcia Navarro
You know, we all know that it is harder to have your finger on the pulse as you get older.
Simon Cowell
Yeah.
Lulu Garcia Navarro
I say this myself. Are you worried about that? Because, you know, you do note in the show that you're in your 60s, trying to figure out what teenagers today want. And I have a teenager, as do you, a little younger than a teenager. And it seems like a different generation completely in the way that they consume things and discover things.
Simon Cowell
Well, yes, I guess. Let me work this out. I was in my 50s when, you know, I had One Direction, Fifth Harmony, whatever little mix. I had a lot of bands who were selling. I don't know whether age was a factor or not. I think the biggest thing, really was the amount of time since my last band to this time. And in between that time, K Pop's arrived. Social media, like you said, TikTok is everywhere. And that wasn't really a huge factor then. So the change in 10 years is ginormous. And you just have to. There's just no guarantee other than I think who we've selected are really good. But I never know until you put the group out there whether they're gonna be successful or not. You just don't know. And that's part of the buzz, I suppose, not knowing. Cause I don't.
Lulu Garcia Navarro
All right, this is perhaps a strange place to end, but you recently had a very big pop culture moment when you were on the Jennifer Hudson show.
Simon Cowell
I heard about this.
Lulu Garcia Navarro
You did the Spirit Tunnel where you walk down the hall while her staff does a little song and dance and and it was everywhere, Simon. And the comments seemed, one, they were confused about the way you were clapping.
Simon Cowell
Yeah.
Lulu Garcia Navarro
And two, surprised that you actually have legs because a lot of people have only seen you behind a judge's podium on television.
Simon Cowell
You're so right. But that is so funny you should ask that question, because it did occur to me. Let's say I had got hit by a bus six months ago. What would people know me for? Well, my job was sitting behind a desk with three or four other people pressing buttons. That's it. And I thought, it's gonna be more than that. I mean, at least I can show that I still have that kind of work ethic. And I really do love what I do, and I'm not afraid to show it. And I walk.
Lulu Garcia Navarro
Okay, but what were you doing with your hands?
Simon Cowell
I don't know. I hadn't seen it back. Oh, tell me.
Lulu Garcia Navarro
There was some weird.
Simon Cowell
It was quite embarrassing. I didn't know it was gonna happen, Lulu.
Lulu Garcia Navarro
I mean, I'm married to an Englishman, so I understand. Sometimes dancing is a challenge.
Simon Cowell
I could never watch it. I'd be mortified. But it made me laugh.
Lulu Garcia Navarro
All right, we're gonna end here for now. We're gonna talk again and we're gonna talk a little bit about your personal life and your family. You do get a glimpse in this news documentary about, you know, your home life and how much it's changed. And so we're going to talk a little bit about that.
Simon Cowell
Thank you, Lulu.
Lulu Garcia Navarro
Thank you, Simon.
Simon Cowell
That brought back a lot of memories.
Lulu Garcia Navarro
After the break, I talked to Simon again and he tells me how having a son brought him out of depression.
Simon Cowell
He came in one day and it was about 2:30 in the afternoon and he went, dad, what are you. What are you doing asleep? And I went, God, he's right. I've got to readjust.
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Simon Cowell
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Simon Cowell
Okay, lovely. Are we good? Can you hear me?
Lulu Garcia Navarro
I can hear you. Can you hear me?
Simon Cowell
Yeah. Where are you, Lulu?
Lulu Garcia Navarro
I'm in London. And you are in the Cotswolds at your house.
Simon Cowell
Yes. Yeah, I'm very happy here at Lulu, even though it's pissing with rain, it's English weather.
Lulu Garcia Navarro
So, you know, there's been a lot of discussion in the music industry about artists owning their work. You know, the big one being, of course, Taylor Swift. They say, you know, we're the ones singing, we're the ones in front of the microphone and shouldn't it be ours? And in other conversations, I've heard you say that you regret not owning the One Direction name. I'm wondering how you just sort of square that.
Simon Cowell
I think it depends on the circumstances, if I'm being honest with you. I think if a band have formed themselves and they come to me, say, and just say, look, we want funding and, you know, you to be the label like I used to do, I get it. They did it. If I was part of putting everything together, it's almost like you're part of the band.
Lulu Garcia Navarro
You know, over the years, there have been complaints about contracts with artists and yours, especially as pertains to X factor where some artists said they actually didn't make any money when they signed with your company because of low royalty rates. And I'm just wondering if you think the contracts were all fair. Is there a way that you look at it in terms of being a business person and in terms of being someone who is creating and supporting artists?
Simon Cowell
Well, I didn't really get involved in those negotiations. If you asked me what. What anyone's royalty was, I actually couldn't tell you, Lulu. Genuinely. I mean, look, I, I, I think I, I would have to look, I, I, from, I, I guess you'd have to talk to both sides, I suppose. The people who are happy and unhappy. I mean, some people were happy, I guess, some people were unhappy. I mean, that's life, I guess. But I think, I don't think it was, I don't think it was unfair, Lulu. No.
Lulu Garcia Navarro
Okay. I want to talk about your personal life.
Simon Cowell
Sure.
Lulu Garcia Navarro
I was reading your authorized biography, which came out in 2012, and it made it pretty clear that you used to party pretty hard when you were younger. You were famously adverse to commitment. You know, you were a man about town. There were a lot of different partnerships. Do you think that that was a fair characterization of who you were back then?
Simon Cowell
Well, yeah, I mean, I had quite a lot of long term, you know, relationships. You know, most of my relationships have been pretty long. I'm still friends with a lot of my ex girlfriends.
Lulu Garcia Navarro
I mean, genuinely, the book makes the point that surprisingly. Yeah. That you don't really.
Simon Cowell
Can I be honest with you, Lulu? I haven't read it.
Lulu Garcia Navarro
Oh, wow.
Simon Cowell
Well, so you know more than I do.
Lulu Garcia Navarro
Yeah. But it does make the point that your exes are friends of yours. But it does also make the point that back then you were, you know, a man about town.
Simon Cowell
Yeah, yeah, yeah, probably.
Lulu Garcia Navarro
So you're now part of this family unit. You have a long term partner, Lauren, and your son now Eric. How has that changed you?
Simon Cowell
Well, it saved me, if I'm being honest with you, Lulu. When my mum passed away in 2015, after losing my dad and then losing my mum, it was like feeling like an orphan, genuinely. And thank God my mom, you know, even though she had dementia and it was getting pretty bad, she, you know, she met Eric and you know what is amazing? And he remembers her vaguely because he was really young and my mom gave him this brown blanket, you know, just probably about three or four feet long. And to this day, he will not go anywhere without that brown blanket.
Lulu Garcia Navarro
Your son Eric was a major turning point, as you mentioned, and you've described it as sort of pulling you out of this very dark downward spiral that you were on after your mother died.
Simon Cowell
Yeah, I just, I don't know. I always had suffered from depression and I got to a point where, you know, life, my career was going great, but for whatever reason, I was just unhappy, just really unhappy. And you know that expression, is this as good as it gets? I was kind of feeling a bit like that, actually. It was kind of like everything just felt monotonous and that was sort of it. And then, you know, he kind of like. It was like my life changed when he was born. Everything started again, if that kind of makes sense.
Lulu Garcia Navarro
Yeah. I mean, what does it look like exactly to sort of pull yourself out of that? I mean, what did you do, practically speaking, to get yourself into a different place?
Simon Cowell
Well, I used to work genuinely up until sometimes seven in the morning. There was always stuff to do and I found it that time from like 1 to 7 in the morning, weirdly peaceful. I could really focus on the shows, you know, whatever we were doing, if we were, you know, listening to songs, what, There was always something. Right. And then when eric was about 2, he must have been about that age because I didn't get up until the afternoon, so I never saw the morning. I hadn't seen the morning for years. I actually used to think, God, how could people work in the morning? It just felt weird to me. And he came in one day and it was about 2:30 in the afternoon and he went, dad, what are you doing asleep? And I went, God, he's right. What am I doing asleep? I've got to readjust, you know, Simon.
Lulu Garcia Navarro
It does appear that you've sort of softened. Would you say that that's an accurate reflection of how you see yourself at the moment?
Simon Cowell
Yeah, I would say that, yeah, for sure. I'm, I'm, I'm more, I think, more confident in myself now. You know, like we spoke about yesterday, I'm not afraid to take on new things. I like trying new things. Still, I'm very curious. You know, when you mentioned the AI, I was thinking about this overnight, the AI thing, I was kind of thinking, is this smart or is it exploiting people, what they've done? I actually don't know the answer to that question. I really, really don't. And the fact that it's happened is a little bit scary. At the same time, I'm sort of intrigued by it. I don't know how you feel about it.
Lulu Garcia Navarro
Well, I don't know either. I find AI scary mostly and exploitative mostly.
Simon Cowell
Can I ask you a question? If you could have a button. Green or red? Green being yes, red being no. And you were able to stop the Internet, what would you have done?
Lulu Garcia Navarro
Oh God, that's a good question. Stop the Internet. I guess knowing now what we know, you know, the Internet has become an extraordinary tool for advancement, but it. We're sort of petri dishes in a way. We're being experimented on in ways that are changing us fundamentally. And I don't Know the end of that story yet?
Simon Cowell
Yeah.
Lulu Garcia Navarro
So I don't know. What about you?
Simon Cowell
It would be. Stop. I pressed the red button because I was thinking about this the other night. Weirdly, it was kind of like I liked the time when we didn't have so much choice. So when something came out, like, I don't know, Jaws or Star wars or whatever, it was such a big deal. And the fact that we knew it was coming and we had to go somewhere to watch it, it was such a fun, amazing time. And I personally think that people were happier then than now. I mean, a lot of people will disagree with that, but that's how I feel. I don't know. It's just a personal thing. I was just curious what you would say.
Lulu Garcia Navarro
Your answer is more interesting, for sure. Just in our last few minutes, as I was sort of mentioning, you've softened. And I wonder what you make of the fact that the rest of the world has gotten sort of more vicious, because we see it in our culture, we see it in our politics. As someone who understood the power of the bully, that it can rally people, that you were the most popular member of the panel in all these shows because you told it like it was. Does any of your experience with that give you insight on this moment?
Simon Cowell
Well, I think if we're talking about what I wish, then I wish, you know, when we make Got Talent, we all say the same thing to each other, which is, this is just how everything should be. We all get on well with each other. You know, genuinely, everyone's welcome. Everyone has a great time, a great experience. I mean, you sat there and you experienced it. You know, I was thinking about that. The fact that you saw it, and then you kind of go, that's a great bubble to live in. So I sort of live in a slight bubble, if I'm being honest with you. In so much as. Because I don't have a phone and I don't read anything online or I don't read newspapers.
Lulu Garcia Navarro
You don't watch TikTok, Instagram, Nothing.
Simon Cowell
No, I don't. Nothing. I have no idea even what social media things I have. I. I'm really genuinely oblivious. And I do it for a reason, because I'm happier that way. You know, it's my choice. And it's just. I decided that's how I wanted to live. And when you asked me about, you know, being softer now, I think part. Maybe that's part of the reason is that I just don't get caught up in anything, you know, So I. I Don't want to change that.
Lulu Garcia Navarro
All right, before we go, I want to get your take on a few things. Who is your favorite current artist who has nothing to do with you?
Simon Cowell
Chapel Roan.
Lulu Garcia Navarro
Yeah, she's great.
Simon Cowell
Yeah. I heard her first song. Eric played it to me, and I went, that is one of the best, best songs I've heard in years.
Lulu Garcia Navarro
Do you watch reality tv?
Simon Cowell
No.
Lulu Garcia Navarro
Are you a Housewives guy?
Simon Cowell
No.
Lulu Garcia Navarro
Would you go on Traders? Celebrity Traders?
Simon Cowell
Never. Never? No.
Lulu Garcia Navarro
All right, you've said before that you wanted to be cryogenically frozen. Is that still true? Because the technology has gotten a lot better.
Simon Cowell
Okay, I'll tell you a funny story. So, yes, I did think for a while. Okay, well. Well, we're all gonna eventually, unfortunately, die. That's. That's life. What if. Then I'll just freeze myself. That was before, by the way. I was, you know, a dad. Then someone told me they chop your head off, and then basically, I think your brain's frozen. So then the idea of coming back some kind of robot in 3000 years time, it's like, forget it. No, I'm not interested.
Lulu Garcia Navarro
Even if it's your full body now, not just the head.
Simon Cowell
No, I don't want to. No. Maybe I actually do believe. I think now I do believe in God. And I do believe there's something. I really do hope and believe that there's something good that happens afterwards. I don't know what it is. I always think about the power of the universe and how little we know about that. And it's kind of that unknown. And my mom had a lot of faith, which, you know, was really, genuinely made her happy. And I started to think a lot about that. Not because I'm getting older or I'm going to die tomorrow. It's just. Does it make me happy? Actually, yes, it does.
Lulu Garcia Navarro
Simon Cowell, this has been delightful. Thank you so very, very much.
Simon Cowell
Well, thank you for saying that. I have really, really enjoyed this, Lulu. It's been a real pleasure to talk to and thank you.
Lulu Garcia Navarro
That's Simon Cowell. His Netflix series, Simon the next act drops December 10th. To watch this interview and many others, you can subscribe to our YouTube channel at YouTube.combletheinterview podcast. This conversation was produced by Seth Kelly. It was edited by Annabelle Bacon. Mixing by Afim Shapiro and Sonia Herrero. Original music by Dan Powell and Marion Lozano. Photography by David Vintner. The rest of the team is Priya Matthew Wyatt Orme, Paola Neudorff, Mark Zemel, Amy Marino and Brooke Minters. Our executive producer is Alison Benedikt. Next week, David talks with Kristen Stewart about directing her first movie and living with abandon. I really think, like, you know, shooting from the hip is, like, the only way to enjoy your life. I'm Lulu Garcia Navarro, and this is the interview from the New York Times.
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Lulu Garcia Navarro
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Lulu Garcia Navarro
Mass General Brigham is pushing the frontier of what's possible. Scientists collaborating with clinicians, clinicians pushing forward research. I think it raises the level of care completely. To learn more about Mass General Brigham's multidisciplinary approach to care, go to nytimes.com.
Simon Cowell
Mgb that's nytimes.com mgb.
Podcast: The Interview
Host: Lulu Garcia-Navarro (The New York Times)
Guest: Simon Cowell
Episode Title: Simon Cowell Is Sorry, Softer and Grieving Liam Payne
Date: November 29, 2025
This intimate episode delves into the transformation of Simon Cowell, once “the king of mean” on reality TV, as he reflects on his career, his evolving public persona, experiences of loss, and his current efforts to launch a new boy band in a rapidly changing music landscape. Cowell discusses facing the grief of losing Liam Payne of One Direction, his regrets and lessons learned, and his new perspective on life, fame, and fatherhood.
On audience feedback:
“If you ever lose sight of that… you're in the wrong job. Because the minute you put a song out, or you go on TV… then of course your life is going to change. But ironically, the audience are paying for your salary, so you can't not talk to them or be nice to them.” (03:58, Simon Cowell)
On career ethos:
“All I was thinking was, I've just got to keep a job… and I know what it feels like to be broke because I was broke and I didn’t want to go back there again.” (11:35, Simon Cowell)
Apology for harshness:
“I've got to be honest with you. That's why I did change over time. I mean, I did realize I've probably gone too far… I was frustrated. I didn’t particularly. I still don’t like audition days because they’re long and boring…. What can I say? I'm sorry.” (19:43–20:21, Simon Cowell)
On managing fame:
“I don’t honestly know what is harder, which is trying to be famous or managing your fame. Both are equally difficult.” (33:57, Simon Cowell)
On personal loss and transformation:
“Well, it saved me, if I’m being honest with you, Lulu. When my mum passed away in 2015… it was like feeling like an orphan, genuinely. And thank God my mom… met Eric and you know what is amazing? And he remembers her vaguely because he was really young and my mom gave him this brown blanket… to this day, he will not go anywhere without that brown blanket.” (45:45, Simon Cowell)
On fatherhood jolting him out of depression:
“He came in one day and it was about 2:30 in the afternoon and he went, dad, what are you doing asleep? And I went, God, he’s right. What am I doing asleep? I’ve got to readjust.” (47:42, Simon Cowell)
On fame and the internet’s impact:
“I liked the time when we didn’t have so much choice… it was such a fun, amazing time. And I personally think that people were happier then than now.” (50:22, Simon Cowell)
This episode presents a humanized Simon Cowell—reflective, oft-apologetic, and reshaped by loss and fatherhood—whose instinct for popular taste remains sharp yet humble in the face of today’s cultural and technological shifts. Cowell expresses regret for his past harshness, deep sorrow over Liam Payne’s death, and a belief that personal connections and kindness matter more than ever. Those only familiar with his “king of mean” persona will find a candid, vulnerable Cowell changed by life and ready—still—to take a risk on something new.