Podcast
The Irresistible Marketing Pod
Hosted by Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging · EN
Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.
13episodes
Episodes
Newest firstAll episodes
#101 Wanting Massive Change Requires Massive Change
Apr 900:31:25Tap to summarizeTons more clients, profits, and followers. You thought it just happened by doing the same thing harder? Lol. Babes, multiple systems need an upgrade. And not just your marketing ones. Work With Me 🍓 Get in Launch Lab 🎉! 🍓 Become a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com
Transcribe →#100 What, Like It's Hard??
Apr 600:17:50Tap to summarizeLaunching. Stop assuming it’s going to be hard. It could just as easily be easy. 😉😈 Work With Me 🍓 Get in Launch Lab 🎉! 🍓 Become a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com
Transcribe →#99 If you needed $5,000 by Tuesday... What would you do?
Apr 400:14:56Tap to summarizeThe panic response vs. the grounded CEO one. Work With Me 🍓 Get in Launch Lab 🎉! 🍓 Become a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com
Transcribe →#98 Going Viral for the First Time | Entrepreneur Diaries
Jan 401:01:53Tap to summarizeYou want the sales, you want the demand, you want the engagement, you want the recognition that you assume going viral entails. But, in reality, many entrepreneurs are unprepared for the actual experience of going viral and how it strains both your business systems AND your emotional coping skills. Here’s how to prepare your systems to accommodate a massive influx of interest. Anxiety from Going Viral is Commonplace References www.netinfluencer.com/content-creators-twice-as-likely-to-experience-suicidal-thoughts-as-general-population-study-finds/ https://youtu.be/_Ah5_nu47u8?si=vWlqRDZ7W0cN85QM Work With Me 🍓 Becone a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com
Transcribe →#97 Why You Keep Getting the Same Feedback
Dec 100:23:31Tap to summarizeWhen learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward. 🍓 Muscle Memory info Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com
Transcribe →#96 Did you factor in fun?
Nov 3000:38:10Tap to summarizeEngagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept. Head to the blog for the signature content examples discussed in this episode. 🍓The Irresistible Marketing Blog Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com
Transcribe →#95 Emotionally Preparing to Grow Your Business
Nov 2001:36:10Tap to summarizeToday’s episode is about how to emotionally prepare to uplevel your business. This was the topic the Squad, my membership for black sheep turned creative entrepreneurs, voted on for our theme for the month of August 2025. With their permission, I’m sharing our masterclass and Q & A with the podcast, because it was just too good not to. We cover: ✨Why entrepreneurs need a presence practice instead of checking out from their emotions ✨Why lack of clarity is often a sign you need to rest ✨Common blocks for knowing what you want ✨Why desire is uncomfortable for many folks who have been chronically invalidated ✨Why grind=burnout and the rationale behind romanticizing ✨When your inner monologue is holding you back and how to change the story ✨How to build your creativity muscle ✨Why leaders don’t try to do it all alone ✨Creativity as an antidote to feelings of powerlessness and helplessness Let’s dive in. Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com
Transcribe →#94 Marketing As Resistance
Jul 1600:27:46Tap to summarizeReal life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms. Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com Sources for This Episode Fenty Beauty https://thehoneypop.com/2025/02/20/5-ways-rihannas-brand-fenty-revolutionized-the-beauty-industry/ https://www.vogue.com/article/rihanna-vogue-cover-june-issue-2018?ref=popsugar.com&=___psv__p_44816098__t_w_ https://www.popsugar.com/beauty/fenty-beauty-made-100-million-40-days-44816098 https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity https://www.bbc.com/news/newsbeat-58084543 https://www.elle.com/beauty/makeup-skin-care/a20967710/makeup-companies-40-foundation-shades-fenty-beauty-influence/ https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/ https://www.livemint.com/companies/fenty-beauty-rihanna-celebrity-beauty-brand-has-highest-valuation-its-not-hailey-bieber-rhode-selena-gomez-rare-beauty-11748530254494.html Savage X Fenty / Victoria’s Secret https://girlsunited.essence.com/feedback/news/savage-x-fenty-show/ https://theboar.org/2020/03/downfall-victorias-secret-metoo-movement/ https://www.buzzfeednews.com/article/ellendurney/victorias-secret-accused-of-copying-rihanna-savage-fenty https://www.cnn.com/2020/02/21/business/rise-and-fall-of-victorias-secret https://www.economist.com/business/2025/06/19/victorias-secret-is-struggling-to-reinvent-itself https://girlsunited.essence.com/feedback/news/rihannas-savage-x-fenty-lingerie-line/ https://www.forbes.com/sites/korihale/2021/02/16/rihannas-savage-x-fenty-reaches-1-billion-valuation-in-lingerie-equity/ Patagonia https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html https://www.outsideonline.com/outdoor-adventure/environment/big-business-resist?scope=anon https://www.gq.com/story/patagonia-trump-lawsuit-sales-uptick https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html https://www.patagonia.com/ownership/ https://eelp.law.harvard.edu/tracker/president-biden-signed-executive-orders-restoring-boundaries-of-bears-ears-and-grand-staircase-escalante-monuments/ https://www.nrdc.org/court-battles/nrdc-et-v-trump-bears-ears Costco / Target https://www.businessinsider.com/jpmorgan-costco-keeping-dei-despite-trump-executive-orders-2025-1 https://www.diversityresources.com/dei-backlash-or-commitment-what-costco-and-target-reveal/ https://www.marketwatch.com/story/costco-managed-another-month-of-sales-growth-in-april-but-it-marks-a-slowdown-from-march-118d4069 https://www.stlamerican.com/news/national-news/target-sales-down-after-dropping-dei-initiatives https://www.usatoday.com/story/money/2025/03/05/target-fast-40-day-boycott/81592119007/ Fifty Licks https://www.oregonlive.com/portland/2018/06/fifty_licks_ice_cream_truck.html https://www.wweek.com/promotions/2024/07/23/2024-best-of-portland-readers-poll-food/ Studies https://www.unstereotypealliance.org/en/resources/the-business-case-for-inclusive-advertising https://www.unwomen.org/en/news-stories/press-release/2024/09/new-research-proves-that-inclusive-advertising-boosts-sales-and-brand-value https://blog.hubspot.com/marketing/inclusive-marketing
Transcribe →#93 How To Convey Expertise with Shaté Hayes
May 13, 202500:40:58Tap to summarizeIf your About page is just a bullet point list of your qualifications, you’re leaving money on the table. In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities. You’ll learn: 🖋️ How to convey expertise- ethically 🖋️ How to identify the strongest parts of your story to share in your marketing 🖋️ How to use data to combat your imposter syndrome 🖋️ Why negative self-talk can sink your messaging 🖋️ How to get better stories 🖋️ How to message through a major career (and identity) change Clear your opportunity blocks! 🍓Check out Shaté’s free resource to help clear opportunity blocks, take action, and love your work again. Follow Shaté 🍓careersteward.co 🍓LinkedIn Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓isa@misamessaging.com
Transcribe →#92 How Long Til They Buy?
May 12, 202500:19:19Tap to summarizeExpecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data. Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter
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