The Isabel Brown Show
Episode: Designer Babies, Baby Name Consultants & The Birth Control Backlash
Date: October 1, 2025
Host: Isabel Brown (Daily Wire)

Overview

This episode of The Isabel Brown Show delves into three provocative trends shaping modern family life:

• Wealthy elites practicing “eugenics” via IVF, seeking to select embryos for high IQ.
• An explosion of premium consultants offering niche services to new parents, from naming babies to optimizing nursery feng shui.
• Rising cultural and media backlash against young women discontinuing hormonal birth control, and the emergence of a trend admiring traditionally masculine conservative men.

Isabel Brown critiques these phenomena from a perspective deeply skeptical of technological and cultural shifts that, in her view, undermine traditional family values and natural human design.

Key Discussion Points & Insights

1. Designer Babies and IVF Eugenics (00:00 – 26:00)

• Wall Street Journal Article Breakdown
  Isabel summarizes a WSJ story about Silicon Valley elites paying up to $50,000 for embryonic genetic screening, not just for disease, but for predicted intelligence:

  • “This literally sounds like something out of Brave New World, like I genuinely could not have made this up.” (01:50)
  • Tech matchmakers, charging as much as $500,000, pair high-IQ women with wealthy men to create “brilliant offspring.” (03:30)

• Business of IQ Genetics
  Companies like Nuclear Genomics and Herasite are offering IQ predictions for embryos; Herasite’s screenings cost up to $50,000.

  • “There really is no way to predict IQ genetically. But if we’ve already normalized screening embryos for disease ... why should intelligence be any different?” (06:45)

• Bioethical Concerns & Moral Arguments
  Isabel lambasts the “eugenic” logic of embryo selection:

  • “Hi, I have ‘good genes.’ I'm going to go find someone with ‘good genes’ ... let’s create unlimited embryos and ... just throw [the dumb ones] in the trash.” (05:10)
  • 93% of embryos from IVF are reportedly never born: “We’re creating people for the sake of them being destroyed at the very basic level.” (08:05)

• Personal & Societal Impact
  The emotional ramifications for children born through this process:

  • “If I was one of these children, I actually would be mortified ... my siblings are still sitting in a freezer or were thrown away because my parents didn't want them as much. How do you live with that information?” (12:10)
  • She sees it as “removing God’s design for the family,” drawing historical analogies: “Nazi Germany would be wildly proud of what we are hailing as progress and scientific advancement in the United States of America today.” (17:55)

2. The Rise of the Baby Industrial Complex (26:30 – 41:00)

• Baby Name Consultants
  Isabel spotlights a video about consultants charging up to $30,000 for naming babies, especially in places like San Francisco:

  • “$1,500 for a name. That’s the going rate for a Bay Area baby name consultant. I mean, what the hell is going on in the Bay Area?” (28:05)
  • “Am I insane for having a notes app with my favorite baby names since I was 15?” (30:00)

• Other Parental Services

  • Sleep consultants, nursery feng shui experts, eco consultants, and even astrological birth chart readers for babies are all now lucrative professions.
  • “Parents are literally paying strangers to tell them when their baby should take a nap ... and we’re talking like very specific nap recommendations. Cry for 7 minutes, then soothe for 30 seconds, then repeat.” (32:30)
  • “You too can hire someone for thousands of dollars to evaluate every single one of your baby’s toys for toxins and to critique your diaper choices. Um, Google is free, again.” (35:40)

• Cultural Critique
  Isabel finds the explosion of such services both ridiculous and telling of a deeper cultural confusion about parenting.

  • “If the Virgin Mary managed to raise the Son of God without sage burning in the baby’s room, I think you’re probably going to be okay.” (38:25)
  • “Please, for the love of God, save your money on some of this stuff, because what are we doing? It’s not that complicated.” (39:00)

3. Birth Control Backlash & Conservative Masculinity (41:20 – End)

• Media Outcry Over Birth Control Exodus
  The New York Times and others are concerned about fewer young women using birth control; Isabel reads and mocks headline:

  • “‘Who am I without birth control?’ Seriously? This is the message of empowerment we have for women?” (41:50)
  • She claims the media gaslights women who want to stop hormonal birth control, and links this to broader wellness and autonomy issues.

• Personal Testimony & Health Arguments

  • Isabel shares her own experience: “I took it for nine years first being prescribed it for acne. It’s making us anxious, it’s making us depressed, it's making us fat…” (44:40)
  • Discusses the mandated use of birth control with Accutane and the cascade of health effects from hormonal disruption: “Of course it’s going to impact everything else, too. My sex life … my happiness levels.” (48:35)

• Changing Attraction & Conservative Men
  Isabel draws on Dr. Sarah Hill’s book and claims that quitting birth control changes which men women are attracted to—“more masculine men.”

  • “My entire TikTok For You page ... has been thirst trap videos of the leading conservative men of the conservative movement.” (53:20)
  • “There is nothing sexier than a man who embraces legitimate masculinity, who wants to provide for his family, and who desires marriage and children. And those are only values that are espoused by conservatism from young men in America today.” (57:35)

• Notable Quotes from Listeners and Trends

  • Widespread comments on TikTok thirst traps: “‘More hot conservative men with morals, please.’ Oh my goodness. Incredible for you page poll.” (54:45)
  • “Enough with the feminine soy boy. They/thems, okay? We’re not remotely attracted to you whatsoever. And I hope ... that era ... is a bygone era.” (58:50)
  • Notes a Gen Z poll: “The number one priority for Gen Z men politically was to get married and have children.” (59:20)

Notable Quotes & Memorable Moments

• On IVF Eugenics:
  “How is this not just breeding out undesirable people? This is the most insane dystopian version of childbirth and raising a family I could have ever possibly predicted.” (16:45)

• On Baby Consultants:
  “$30,000 to an expert to name your baby for you when ChatGPT and Google and TikTok are free.” (31:45)

• On Media Birth Control Backlash:
  “‘Who am I without birth control?’ That is disgusting and pathetic.” (42:00)
  “Birth control pills are slow release poison for women.” (45:10)

• On TikTok Thirst Traps:
  “Attractive, articulate right wing men in suits. We want more of this, say the women. I have found my people.” (55:00)

Important Timestamps

• 00:00 – 26:00: Designer babies, IVF, and genetic screening for IQ; cultural and ethical critique.
• 26:30 – 41:00: The baby “industrial complex”—name, sleep, feng shui, eco, and astrology consultants.
• 41:20 – 53:00: Cultural backlash against the "birth control exodus"; effects of hormonal birth control; personal experiences.
• 53:00 – End: The rise of conservative men as cultural heartthrobs; Gen Z’s shifting values on family and marriage.

Tone & Language

Isabel Brown’s tone is energetic, provocative, and unapologetically conservative, oscillating between mockery, incredulity, and genuine concern about trends she sees as antithetical to faith, tradition, and family. Her language is accessible with a blend of scientific explanation, personal anecdote, and sardonic humor.

Summary for Non-Listeners

This episode is a pointed, sometimes sardonic exploration of emerging cultural and technological trends affecting families—especially those tied to wealth, tech, and left-leaning elites. Isabel Brown raises alarm about the normalization of “designer babies” and IVF embryo selection, lampoons the business of baby consultants, and passionately defends the cultural shift among young women ditching birth control. She links these movements to the appeal of traditional masculinity and conservatism among Gen Z, closing with hope that “young people everywhere are waking up” to the value of tradition and the family unit.