Podcast Summary: The Isabel Brown Show

Episode: "Frida Baby X-Rated Marketing Just Earned Them The Bud Light Treatment"

Date: February 18, 2026
Host: Isabel Bell Brown
Producer: Dean, Jess, Team
Podcast: The Daily Wire

Episode Overview

In this episode, Isabel Brown and her team launch a critical deep-dive into Frida Baby, a widely trusted parent-and-infant care company, after a series of sexually suggestive marketing jokes about baby products went viral online. Drawing parallels to the infamous Bud Light backlash, Isabel dissects Frida Baby's marketing decisions, the industry culture behind them, and the company's dismissive response to parental outrage. She also takes listeners on a candid journey through Target and CVS investigating product packaging, examines company leadership, and calls for parent-driven alternatives, all within the context of contemporary concerns about child safety and corporate values.

Key Discussion Points & Insights

1. Shock over Frida Baby’s Suggestive Marketing [(00:00)-(05:08)]

• Isabel and her team express outrage after discovering sexual innuendoes in Frida Baby’s product marketing, especially on social media and packaging:
  • "Like most of you, I have had it with Frida Baby making sexually explicit jokes about our babies." — Isabel (00:00)
  • The catalyst: a deleted Instagram post advertising a 3-in-1 thermometer as “the closest your husband is gonna get to a threesome.” (01:45)
  • This post was not an isolated incident; multiple products bear similar jokes.
  • "How much is a $15 snot sucker really worth if it’s at the expense of sexual exploitation of our kids or even just normalizing that in a marketing campaign?" — Isabel (04:38)

2. Cataloguing Inappropriate Marketing Examples [(05:08)-(06:50)]

• The team did a deep dive:
  • Snot sucker box: "What happens when you pull out too early" (referring to the snot sucker).
  • Touchless thermometer: “How about a quickie?”
  • Humidifier: “I get turned on easily.”
  • On a collaboration with Netflix, Frida responded to “what’s something you can say during sex but also when you manage a brand twitter account?”: “Put the red tip in your mouth and suck.” (05:38)
  • Windy product (for relieving baby gas): "Top Windy Pro Tips: tap that (ass/gas), massage it real good, lube that ish up…Slide into our DMs with success. Photos, blur not necessary." — Isabel reading Frida’s Instagram (06:19)

3. Linking Cultural Sensitivity and Mom Guilt [(03:10)-(05:08)]

• Isabel ties public outrage to current events (namely the Epstein files), expressing the gravity of inappropriate child-related content in the current climate:
  • “Maybe a lot of the reaction to this just happens to be because of the temperature of the country…in the wake of the Epstein files dropping…” — Isabel (02:45)
  • Personal guilt over overlooking these issues as a mom.

4. Faith Segment (Ash Wednesday/Lent) [(06:53)-(09:00)]

• Brief personal interlude about the beginning of Lent and spiritual reflection using The Hallow App.
  Note: This segment offers context to Isabel’s value system but is not central to the Frida Baby discussion.

5. Frida Baby Marketers: “Not Parents Themselves” [(09:01)-(11:19)]

• Producer Dean reveals that most marketing team leads at Frida Baby are not parents, citing their own online bios:
  • "Most of the people running this company are not parents. Extra layer here. And they openly brag about this on their company website." — Producer Dean (09:01)
  • Examples include bios stating “dog mom,” “cat mom,” or “cool aunt,” but not one cites parenting human children.
• Team questions how this disconnect may have resulted in tone-deaf marketing.

6. Examples of Inappropriate Content in Practice [(11:19)-(13:16)]

• Reviewing actual Frida Baby videos, including one using anatomically correct baby dolls for product demonstrations.
• “I don’t even feel comfortable showing you these videos without blurring the baby doll. And yet they’re posting these on their own social media.” — Producer Dean (12:10)
• Conversation devolves into discomfort, especially as the current sociopolitical context includes anxieties over child exploitation.

7. Investigative Shopping Trip: Target and CVS [(13:45)-(21:35)]

• Isabel and the team visit Target to review packaging:
  • Baby products feature sexually charged jokes: “I’m a power sucker,” “How about a quickie,” “Tap that…”
  • Mom products, by contrast, have “cheeky and cute” but not sexualized puns.
  • “Why is it that they are targeting the baby products with sex messaging more than the mom products? Riddle me that, Frida Baby.” — Isabel (17:27)
• At CVS, Frida Baby’s fertility line was missing from shelves, sparking questions if this is due to public backlash: “Either they’re out of stock or they’re just not carrying it right now, which is really telling.” (20:36)

8. Frida Baby’s Official Response [(21:35)-(23:48)]

• The team’s outreach was met with a non-apology:
  • “Given the opportunity to apologize, this is what they are saying… Frida has used humor to talk about the real, raw and messy parts of parenting…Our voice has always been written for the adults caring for them…” — Isabel quoting Frida Baby (22:18)
  • Isabel responds: "I'm sorry, can we just rewind for a second? Our tone is never separate from our product. Is the clarifying statement these people are making so making sex jokes about babies is completely appropriate because that's what appropriately advertises our products?" (23:48)

9. Ownership, Accountability, and Next Steps [(24:09)-(28:51)]

• The hosts question who owns and funds Frida Baby (no clear public information available).
• Concern about values alignment among people running—and investing in—child-focused brands, citing parallels to broader cultural concerns (ex: Epstein’s funding of teen clothing chains).
• Isabel pledges to discontinue supporting Frida Baby and calls for a parent-led alternative: “Maybe I should start one as a scorned mom that is just so done giving my money to people who hate my kids…Let me know in the comments if you guys actually want to see something like that.” (27:31)
• She suggests the backlash could escalate, drawing direct comparison to the Bud Light controversy.

Notable Quotes & Memorable Moments

• “Like most of you, I have had it with Frida Baby making sexually explicit jokes about our babies.” — Isabel (00:00)
• "How much is a $15 snot sucker really worth if it’s at the expense of sexual exploitation of our kids or even just normalizing that in a marketing campaign?" — Isabel (04:38)
• “This is the closest your husband is gonna get to a threesome. Meet the new three in one true temp thermometer.” — Quoted Frida Baby IG caption (01:45)
• “I never, ever, ever, ever, buying from this company ever again. Like I am so done beyond done, whether it’s their postpartum products or their baby products.” — Isabel (27:31)
• “Our tone is never separate from our product.” — Reading official Frida Baby statement (23:48)
• “They are about to get the Bud Light treatment. So bad.” — Isabel (24:08)
• “Why is it that they are targeting the baby products with sex messaging more than the mom products?” — Isabel (17:27)

Important Timestamps

| Timestamp | Discussion/Quote/Event | |-----------|------------------------------------------------------------------------------------------| | 00:00 | Isabel introduces the scandal: “There is no wrath like an angry mom…” | | 01:45 | Description of the “threesome” joke IG ad | | 04:38 | Isabel questions the value of a product at the expense of child safety | | 05:38 | Netflix tweet “Put the red tip in your mouth and suck” discussion | | 06:19 | “Tap that… lube that ish up…Slide into our DMs with success photos blur not necessary” | | 09:01 | Producer Dean explores Frida Baby’s non-parent marketers | | 12:10 | “I don’t even feel comfortable showing you these videos…” | | 13:45 | Isabel heads to Target to examine product packaging | | 17:27 | “Why is it that they are targeting the baby products with sex messaging…” | | 20:36 | CVS products out of stock; questioning repercussions of the controversy | | 22:18 | Reading the official Frida Baby response | | 23:48 | Isabel’s reaction to the Frida Baby statement | | 27:31 | Isabel considers starting a new, parent-friendly brand |

Tone and Closing Thoughts

The tone is a mix of incredulity, parental protectiveness, and righteous indignation, seasoned with Isabel’s characteristic candor and cultural commentary. She appeals directly to other parents, seeking community support and vigilance over the brands they invite into their children’s lives. The episode culminates in a call for market accountability, signaling a shift in how parents may choose brands amid broader cultural flashpoints.

This summary covers all major arguments, findings, and direct quotes while omitting ad reads and unrelated segments. It is designed for listeners seeking a comprehensive understanding of the episode and its cultural implications.