Frida Baby X-Rated Marketing Just Earned Them The Bud Light Treatment

Summary

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Podcast Summary: The Isabel Brown Show

Episode: "Frida Baby X-Rated Marketing Just Earned Them The Bud Light Treatment"

Date: February 18, 2026
Host: Isabel Bell Brown
Producer: Dean, Jess, Team
Podcast: The Daily Wire

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Episode Overview

In this episode, Isabel Brown and her team launch a critical deep-dive into Frida Baby, a widely trusted parent-and-infant care company, after a series of sexually suggestive marketing jokes about baby products went viral online. Drawing parallels to the infamous Bud Light backlash, Isabel dissects Frida Baby's marketing decisions, the industry culture behind them, and the company's dismissive response to parental outrage. She also takes listeners on a candid journey through Target and CVS investigating product packaging, examines company leadership, and calls for parent-driven alternatives, all within the context of contemporary concerns about child safety and corporate values.

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Key Discussion Points & Insights

1. Shock over Frida Baby’s Suggestive Marketing [(00:00)-(05:08)]

• Isabel and her team express outrage after discovering sexual innuendoes in Frida Baby’s product marketing, especially on social media and packaging:
  • "Like most of you, I have had it with Frida Baby making sexually explicit jokes about our babies." — Isabel (00:00)
  • The catalyst: a deleted Instagram post advertising a 3-in-1 thermometer as “the closest your husband is gonna get to a threesome.” (01:45)
  • This post was not an isolated incident; multiple products bear similar jokes.
  • "How much is a $15 snot sucker really worth if it’s at the expense of sexual exploitation of our kids or even just normalizing that in a marketing campaign?" — Isabel (04:38)

2. Cataloguing Inappropriate Marketing Examples [(05:08)-(06:50)]

• The team did a deep dive:
  • Snot sucker box: "What happens when you pull out too early" (referring to the snot sucker).
  • Touchless thermometer: “How about a quickie?”
  • Humidifier: “I get turned on easily.”
  • On a collaboration with Netflix, Frida responded to “what’s something you can say during sex but also when you manage a brand twitter account?”: “Put the red tip in your mouth and suck.” (05:38)
  • Windy product (for relieving baby gas): "Top Windy Pro Tips: tap that (ass/gas), massage it real good, lube that ish up…Slide into our DMs with success. Photos, blur not necessary." — Isabel reading Frida’s Instagram (06:19)

3. Linking Cultural Sensitivity and Mom Guilt [(03:10)-(05:08)]

• Isabel ties public outrage to current events (namely the Epstein files), expressing the gravity of inappropriate child-related content in the current climate:
  • “Maybe a lot of the reaction to this just happens to be because of the temperature of the country…in the wake of the Epstein files dropping…” — Isabel (02:45)
  • Personal guilt over overlooking these issues as a mom.

4. Faith Segment (Ash Wednesday/Lent) [(06:53)-(09:00)]

• Brief personal interlude about the beginning of Lent and spiritual reflection using The Hallow App.
  Note: This segment offers context to Isabel’s value system but is not central to the Frida Baby discussion.

5. Frida Baby Marketers: “Not Parents Themselves” [(09:01)-(11:19)]

• Producer Dean reveals that most marketing team leads at Frida Baby are not parents, citing their own online bios:
  • "Most of the people running this company are not parents. Extra layer here. And they openly brag about this on their company website." — Producer Dean (09:01)
  • Examples include bios stating “dog mom,” “cat mom,” or “cool aunt,” but not one cites parenting human children.
• Team questions how this disconnect may have resulted in tone-deaf marketing.

6. Examples of Inappropriate Content in Practice [(11:19)-(13:16)]

• Reviewing actual Frida Baby videos, including one using anatomically correct baby dolls for product demonstrations.
• “I don’t even feel comfortable showing you these videos without blurring the baby doll. And yet they’re posting these on their own social media.” — Producer Dean (12:10)
• Conversation devolves into discomfort, especially as the current sociopolitical context includes anxieties over child exploitation.

7. Investigative Shopping Trip: Target and CVS [(13:45)-(21:35)]

• Isabel and the team visit Target to review packaging:
  • Baby products feature sexually charged jokes: “I’m a power sucker,” “How about a quickie,” “Tap that…”
  • Mom products, by contrast, have “cheeky and cute” but not sexualized puns.
  • “Why is it that they are targeting the baby products with sex messaging more than the mom products? Riddle me that, Frida Baby.” — Isabel (17:27)
• At CVS, Frida Baby’s fertility line was missing from shelves, sparking questions if this is due to public backlash: “Either they’re out of stock or they’re just not carrying it right now, which is really telling.” (20:36)

8. Frida Baby’s Official Response [(21:35)-(23:48)]

• The team’s outreach was met with a non-apology:
  • “Given the opportunity to apologize, this is what they are saying… Frida has used humor to talk about the real, raw and messy parts of parenting…Our voice has always been written for the adults caring for them…” — Isabel quoting Frida Baby (22:18)
  • Isabel responds: "I'm sorry, can we just rewind for a second? Our tone is never separate from our product. Is the clarifying statement these people are making so making sex jokes about babies is completely appropriate because that's what appropriately advertises our products?" (23:48)

9. Ownership, Accountability, and Next Steps [(24:09)-(28:51)]

• The hosts question who owns and funds Frida Baby (no clear public information available).
• Concern about values alignment among people running—and investing in—child-focused brands, citing parallels to broader cultural concerns (ex: Epstein’s funding of teen clothing chains).
• Isabel pledges to discontinue supporting Frida Baby and calls for a parent-led alternative: “Maybe I should start one as a scorned mom that is just so done giving my money to people who hate my kids…Let me know in the comments if you guys actually want to see something like that.” (27:31)
• She suggests the backlash could escalate, drawing direct comparison to the Bud Light controversy.

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Notable Quotes & Memorable Moments

• “Like most of you, I have had it with Frida Baby making sexually explicit jokes about our babies.” — Isabel (00:00)
• "How much is a $15 snot sucker really worth if it’s at the expense of sexual exploitation of our kids or even just normalizing that in a marketing campaign?" — Isabel (04:38)
• “This is the closest your husband is gonna get to a threesome. Meet the new three in one true temp thermometer.” — Quoted Frida Baby IG caption (01:45)
• “I never, ever, ever, ever, buying from this company ever again. Like I am so done beyond done, whether it’s their postpartum products or their baby products.” — Isabel (27:31)
• “Our tone is never separate from our product.” — Reading official Frida Baby statement (23:48)
• “They are about to get the Bud Light treatment. So bad.” — Isabel (24:08)
• “Why is it that they are targeting the baby products with sex messaging more than the mom products?” — Isabel (17:27)

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Important Timestamps

| Timestamp | Discussion/Quote/Event | |-----------|------------------------------------------------------------------------------------------| | 00:00 | Isabel introduces the scandal: “There is no wrath like an angry mom…” | | 01:45 | Description of the “threesome” joke IG ad | | 04:38 | Isabel questions the value of a product at the expense of child safety | | 05:38 | Netflix tweet “Put the red tip in your mouth and suck” discussion | | 06:19 | “Tap that… lube that ish up…Slide into our DMs with success photos blur not necessary” | | 09:01 | Producer Dean explores Frida Baby’s non-parent marketers | | 12:10 | “I don’t even feel comfortable showing you these videos…” | | 13:45 | Isabel heads to Target to examine product packaging | | 17:27 | “Why is it that they are targeting the baby products with sex messaging…” | | 20:36 | CVS products out of stock; questioning repercussions of the controversy | | 22:18 | Reading the official Frida Baby response | | 23:48 | Isabel’s reaction to the Frida Baby statement | | 27:31 | Isabel considers starting a new, parent-friendly brand |

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Tone and Closing Thoughts

The tone is a mix of incredulity, parental protectiveness, and righteous indignation, seasoned with Isabel’s characteristic candor and cultural commentary. She appeals directly to other parents, seeking community support and vigilance over the brands they invite into their children’s lives. The episode culminates in a call for market accountability, signaling a shift in how parents may choose brands amid broader cultural flashpoints.

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This summary covers all major arguments, findings, and direct quotes while omitting ad reads and unrelated segments. It is designed for listeners seeking a comprehensive understanding of the episode and its cultural implications.

Transcript

[Isabel Bell Brown]

There is no wrath like an angry mom. And like most of you, I have had it with Frida Baby making sexually.

[Producer Dean]

Explicit jokes about our babies.

[Isabel Bell Brown]

Like most of you, I have this magic invention. You may not know what this is. It's not a sex toy. It's a baby snot sucker that is actually an ingenious invention that you can.

[Producer Dean]

Suck the snot out of your baby's.

[Isabel Bell Brown]

Nose when they are sick.

[Producer Dean]

However, recent events have forced me.

[Isabel Bell Brown]

To never use this product again. We're breaking it all down today on the Isabel Bell Brown show.

[Producer Dean]

As every new mom knows, there are a handful of like holy grail baby product companies that everyone has on their baby registries. Everyone asks for for gifts for their baby showers, everyone purchases based on all of the Instagram and TikTok mom recommendations before you give birth for the first time. And one of those companies goes by the name of Frida Baby.

[Isabel Bell Brown]

Full transparency.

[Producer Dean]

I really like this company's products. I own almost every single one of their baby and postpartum mom products. They completely got me through the first few weeks after having my first baby and I buy them as gifts for all of my other friends who are about to have a baby for the first time. So like many of you, I was completely shocked last week when Frida Baby kind of broke the Internet after it was uncovered that from their Instagram account they had been posting incredibly inappropriate and sexually suggestive content related to infants infant babies. Maybe it's just something none of us noticed along the way because you don't always follow the Instagram account or the X account of every single company that you are regularly buying products from. Like my dog eats a certain type of dog food, but I don't necessarily follow them on Instagram. Or I wear a certain brand of glasses, but I don't follow that brand on Instagram. Frankly, it would just be an extra thing to have to follow and unfollow and regularly be interacting with content from all the time. So I guess none of us were following Frida Baby along the way to realize that their marketing is wildly, completely inappropriate and outright sexually suggestive about our babies. Until last week, the Instagram post in question that people are so upset about. I actually don't know when this was posted. It's now been deleted from social media. So all I have is a screenshot to go off of. But I made an Instagram reaction video to this about a week ago. This is from Frida Baby and literally their advert advertising for a 3 in 1 thermometer that is an underarm thermometer, an oral thermometer, or a rectal thermometer, depending on what you need for your baby's current situation. And they actually captioned it with this on Instagram. This is the closest your husband is gonna get to a threesome. Meet the new three in one true temp thermometer. That's horrifying, but it appears to not just be a one off accidental oopsie. We made a suggestive joke that went way too far. Mistake from some idiot on the marketing team. This is just the latest example in a string of horrifying marketing decisions made by Frida Baby, presumably from the very top executives of the company down to make sexually suggestive or innuendo jokes or just outright explicit Instagram and social media captions at the expense of our babies, our infant children. And maybe a lot of the reaction to this just happens to be because of the temperature of the country where we're at right now in the wake of the Epstein files dropping and 3 million plus documents showing that there at least appears to be an elitist group of individuals who are running a high profile pedophilic sex trafficking ring and getting away with it, allegedly. But I actually kind of hate myself as a mom for not having paid attention to this in the first place. And this is a massive wake up call that young families are navigating in real time as to how disgusting this marketing was right in front of our faces the entire time. Turns out some of the products that.

[Isabel Bell Brown]

I even own have had these sex.

[Producer Dean]

Jokes on the box, marketed on the box the entire time. Like they're touchless. They're no contact thermometer. They're three in one. No contact thermometer that says on the side of the box. How about a quickie? Or their humidifier for babies rooms? I get turned on easily. Or an Instagram post that they posted back in 2020 of a baby with boogers all over his face, snot all over his face with the caption, what happens when you pull out too early advertising for their manual snot sucker product? Hashtag don't move. I'm actually like nauseous and sick to my stomach over this. Probably because I own this product. I use this product. It has made a difference in my baby's life, this product. But how much is a $15 snot sucker really worth if it's at the expense of sexual exploitation of our kids or even just normalizing that in a marketing campaign?

[Isabel Bell Brown]

I posted about all of this a.

[Producer Dean]

Few days ago on my Instagram. As I mentioned but I decided to do a deeper dive over the weekend and the things that I discovered that this company was actually post posting comfortably on social media are astounding. A joke about the snot sucker and your pull out game what parent may or may not pull their weight in pulling out soon enough for the snot sucking of your sick baby? Responding to a Netflix tweet with a sex joke about kids, Netflix tweeted in 2019 what's something that you can say during sex but also when you manage a brand Twitter account? And Frida Baby responded, put the red tip in your mouth and suck. Posting to their own x account in 2018. You know you're a good mom when you sacrifice your vibrator batteries for your kids toys. Or maybe the most horrifying example of all of them posting to their Instagram in 2021 about their windy product W I n D I, which is a catheter that you can put into your baby's rear end to help release some of the gas that's been building up in their tummy and help their digestive system start flowing naturally. It's actually a product people swear by and absolutely love. They posted this to their Instagram account. Top Windy Pro Tips to tap that in parentheses G ass gas and sometimes even poop emoji. Step one massage it real good. Step two lube that ish up. Step three wear a poncho. Thank us later. Slide into our DMs with success. Photos blur not necessary. As in send us photos of your baby's rear end, their rectum, without blurring it so that we can make sure our product is working.

[Isabel Bell Brown]

Back to our expose on Frida Baby destroying our kids health in just a second.

[Producer Dean]

But first, today is also Ash Wednesday.

[Isabel Bell Brown]

I'm not having my ashes on my forehead because I filmed this yesterday, so I actually filmed this on Tuesday to go out on Wednesday. But you will see my ashes on my Instagram. It is the start of Lent, which I'm so excited about. This is one of my favorite times of the entire year as we quiet down and prepare our souls for the coming of the Cross at easter in just 40 days. And this year, as I always do for Lent, I could not be more excited to be diving into Hallow's annual Lenten Prayer Challenge called Pray 40 this year called the Return. It is so powerful, led by some of the biggest voices in Christianity like Jonathan Roumie, Mark Wahlberg, Father Mike Schmitz, Chris Pratt and so many others for daily prayer as we march together toward Easter on The Hallow App Lent is a really difficult time in our faith. It's a time where we stretch. It's a time where we go through challenges. It's a time where we can really ask, who is God calling me to be? And I'm so excited to be doing that with all of you. Alongside you all on the hallow app for Pray 40 this year, Pray 40 is diving into the story of the Prodigal son, one of my favorite stories.

[Producer Dean]

In all of scripture.

[Isabel Bell Brown]

Realizing that we can leave home, we can lose our way, but no matter how far we've gone, we are always welcomed back into the loving arms of God with an open heart and true, abundant grace every single day throughout Lent. Jonathan Roumie, who plays Jesus in the Chosen, and Sister Miriam James, an unbelievable, beautiful woman, will guide us through daily prayer and reflections and meditations. Then, every Friday throughout Lent, we'll be challenged to fast alongside the other members of the Hallow community. On Saturdays, we're watching powerful faith conversations on the Hallow app, and on Sundays.

[Producer Dean]

We will be gifted with a powerful.

[Isabel Bell Brown]

And amazing transformational homily from Father Mike Schmitz. During Lent, we are not asked to do everything perfectly. We're just asked to take one small step at a time. The challenge begins today. That first step you can take is to download the Hallow app. If you guys go to hallow.com Isabel, you can get 90 days free to join us on pray for it. Either return or check out thousands of other prayers, meditations, podcasts, including a devotional led by yours truly for young adults.

[Producer Dean]

Check it out.

[Isabel Bell Brown]

Happy Ash Wednesday.

[Producer Dean]

All of this becomes exceptionally complicated when you take into account the fact that most of the people running this company are not parents. Extra layer here. And they openly brag about this on their own company website in the staff bios, which I'm not sure if these have been taken down yet. Most of the Instagram and X posts that I'm showing you have already been deleted. I don't know if you can still access this on their website, but turns out Alexis Stover, the brand director of Frida Baby, poses on their website with her and her dog, saying that she's not a parent, it's just a dog. First of all, that's my child dog moms. Amanda Ortiz is the brand manager, who says in her bio, no kids yet, just oldest daughter Energy. Andrea Pedrone is the marketing execution manager, presumably the person responsible for all of these posts on social media, who says, how am I supposed to have a kid when I still act like one. Hmm. Anna Tonarelli, the Senior Brand Manager of Frida Baby I hang out with my niece and nephew because I love them and because I have the best snacks. So not with your own kids because you don't have any. Luke Ponvert, Senior Brand Manager of Frida Baby I'm not a parent yet, but I too was once a baby. Brittany Lydon, Brand Manager Cat mom by choice. Cool aunt by popular demand. Surya Ramesh, Senior Brand Manager for Innovation Not a parent yet, but I can't wait for the day that I have a mini doubles champion partner on the tennis court. Meg Sheehan, Senior Manager for Performance Marketing Today's good mood is sponsored by my dog, Mariana Fuglet, Graphic Designer for Frida Baby Dog Mom Life keeps me on my toes. Human moms are basically superheroes. Laurel Gillespie, Art Director for Packaging the person who's putting all of the phrases making sex jokes on the packages of Frida Baby products. I raise a tiny, fluffy judgmental roommate who knocks things over for fun. I call it Parenting Pet Mom Life. These are the people who are making the strategic decision to post videos like these ones on Frida's social media accounts for their at home insemination kit. They previously posted a video of Mandarin Orange's cuties having sex with each other. Watch this.

[Producer Jess]

Trying for a cutie, but the old fashioned way hasn't worked yet. You could try this. It's an at home insemination set and it lets you collect and deliver sperm up to the cervix.

[Producer Dean]

Weird. At the very least, particularly when one of the top comments on TikTok is Wow, I'm only 14 getting fed this video in my algorithm. And again, that's weird. But it's nothing compared to the repeated series of videos that these marketing executives insist on posting with realistic, lifelike baby dolls that appear to be somewhat anatomically correct. Putting diaper rash cream on their butts and describing what to look for in a diaper for a healthy baby.

[Isabel Bell Brown]

All of these things could be described.

[Producer Dean]

In a cheekier way, like with cutie oranges. Why is this necessary to advertise your brand's products? I don't even feel comfortable showing you these videos without blurring the baby doll. I don't feel comfortable showing you these videos without blurring the baby doll. And yet they're posting these on their own social media.

[Producer Jess]

Diaper cream on your baby's butt might be the grossest thing, and not because it's their butt, but because diaper cream is such a pain to get off your hands afterward. But a diaper cream booty brush like this completely solves the problem. It's made of super soft and flexible silicone that you gently apply diaper cream to their irritated skin without any tugging or pulling. And the best part is, diaper cream won't be stuck under your fingernails for the rest of the day.

[Producer Dean]

I would have maybe just like, feigned outrage on an Instagram video for this last week, but knowing everything we know now, in the era of the Epstein files, this actually makes me, like, about to crash out. Like, I. I actually might vomit. As the mom of a daughter, I just. I can't anymore.

[Unidentified Team Member]

That's not the only video where they do this.

[Producer Jess]

Poop is brown. That's classic poop. If it's black, that's totally normal in the first few days. But after that, check with your doctor. If your baby's poop is yellow or mustardy, that's totally normal for breastfed babies. If it's green, that could be from iron supplements or too much foremilk. Not usually a red flag, but if it's red, that could be blood and you should definitely call your pediatrician. And if it's white or gray, also get it checked out because it could be a liver issue.

[Producer Dean]

Why did the realistic, anatomically correct baby doll need to be included in that video?

[Isabel Bell Brown]

You tell me. Frida Baby related to their Windy product.

[Producer Dean]

That previously asked you to send photos of your baby's anus to them. They post this to their social media accounts.

[Unidentified Team Member]

I don't even know what to do with this information.

[Producer Dean]

Earlier today, I was out and about.

[Isabel Bell Brown]

Running errands, doing mom things, you know.

[Producer Dean]

The usual, the life. It was also before I did my hair and makeup, so just bear with.

[Isabel Bell Brown]

Me on the footage you're about to see.

[Producer Dean]

But it came to my realization that I could go look at Frida Baby products out in the wild. And I didn't just have to rely on my ex or Instagram or TikTok algorithm. So I headed over to Target to figure out what all the fuss was about. Frida Baby is carried by Target, by.

[Unidentified Team Member]

Walmart, by cvs, by Walgreens, by Amazon.

[Producer Dean]

By Nordstrom's, Bloomingdale's, Macy's, all of them.

[Unidentified Team Member]

So Target was the closest option to me. So figured we would take a little trip to the baby store to see.

[Producer Dean]

If the packaging really is that bad. Every time I walk through stores like this, it also just haunts me that every single one of these diaper companies financially or vocally supports abortion. Every single one of them. They are literally funding the death of their own customer base. But, you know, I digress. Wandered our way through the diaper aisle and eventually made it to the baby care section that carried all of the Frida baby products. And what I was really looking for here is the cheeky sayings on the side of the box that seem to be making overtime suggestions to illicit behavior or sexual exploitation of kids. The Breathe Easy kit didn't have anything too bad. The suck it joke on the side of their main product, the snot sucker isn't great, but it's really not like that. Horribly suggestive. Some of the products are totally innocent.

[Isabel Bell Brown]

Like the vapor rub.

[Producer Dean]

You can't mess with this. Or these, like, little bath bomb things that I've never seen them have before. Love it for sniff. Although we do love a good Joe Biden joke. So that seems appropriately placed. But then you get to some of these other boxes and it is like, like, really concerning. I'm a power sucker. Not loving that. Or as my husband pointed out and is still on the box. How about a quickie for their touchless thermometer? How is this appropriate for a baby thermometer? Can anyone riddle me that? Frida baby. And of course, the creme de la creme tap. That supposed to be ass for a thing that goes in your baby's butt. But then I went to the next aisle over that has all of the postpartum mom stuff and not a single suggestive sexual innuendo joke is on the box. Like, there's cheeky little sayings like relief on the down low for your downstairs area, but if you look on the back of these boxes, it's like, calm your cramps. We're here for you. Your plan A didn't happen. You had a C section. So this is your plan. C relief for your C section recovery band or little cooling nipple pads for when you're breastfeeding. And the joke is, it's time to chill. Well, tits, time to chill. That's actually funny, but it's not inappropriate. They're little breastfeeding hot and cold relief packs for you. You deserve the breast of both worlds. Why is this not nearly as bad as the packaging I'm seeing for a baby? Okay, I'm sorry, but it is actually insane that I never paid attention to that before. Like, I actually am so frustrated with myself because I own almost every single one of those products. I love all of these products. They've made a big difference in my experience as a new mom. And yet I never read the box. I never looked on the box I'm a power sucker. Or tap that ass that has tapped that gas.

[Isabel Bell Brown]

Seriously.

[Producer Dean]

I own more of their mom products than their baby products, so maybe that's part of it. That the mom products aren't nearly as bad. There's no suggestive subliminal messaging on the mom products. They're cheeky and cute still. But why is it that they are targeting the baby products with sex messaging more than the mom products?

[Isabel Bell Brown]

Riddle me that Frida Baby like most of you, I never want to purchase a single product from Frida Baby ever again. But I am incredibly grateful that our friends at Shopify are helping good people get into the entrepreneurial space. When I first started my own company, I had absolutely no idea what I was doing. I was not a business major. I had no experience in filing tax paperwork and making sure I was compliant with my state government and all of the really complicated things that it takes to launch a business successfully off the ground. But I'm so glad I took the leap and you can too. Thanks to our friends at Shopify. It is the E commerce platform powering millions of businesses around the world and 10% of all US E commerce in the United States, including our very own daily wire shop. Getting started is incredibly easy. They have hundreds of ready to use templates so that you can match your brand's unique style. They are packed with helpful AI tools that help you write product descriptions, headlines and even enhance your product photography so that you can accelerate all of your efficiency without having to spend hours and hours and hours on it on the back end. If you need to get the word out about your company to begin with, Shopify helps you find your customers in the first place with really easy to run email and social media campaigns making it feel like you have your own marketing marketing team in your back pocket. And what's more is you can tackle all of these important tasks in just one place from inventory to payment to analytics without juggling multiple websites or multiple platforms. And if you ever get stuck, Shopify's award winning 24. 7 customer support is there to help you for everything. You guys can turn your what ifs for your business ideas into with our friends at Shopify. If you go to shopify.com Isabelle you can sign up for your $1 per month free trial today. Again, that's shopify.com Isabelle I know for.

[Producer Dean]

A fact CVS also carries Frida Baby and Frida Baby as a company is now segmented into three different subcategories. There's Frida Baby, Frida Mom. Both of which we just saw at Target. But there's also Frida Fertility. They're launching their own line of pregnancy tests and ovulation strips that I have seen before, like walking through the aisles at CVS when I was picking up a prescription a couple of months ago. So we are en route to CVS to figure out what the heck that's all about, and if the marketing is just as bad on the fertility side as it is on the baby side, or it errs more on the side of caution. More like Frida mom products.

[Unidentified Team Member]

Okay.

[Isabel Bell Brown]

I came to CVS because I've seen.

[Unidentified Team Member]

Frida Fertility products here at cvs.

[Isabel Bell Brown]

This just a few weeks ago, they.

[Unidentified Team Member]

Switched around the orientation of my normal cvs, so they moved all the aisles. And I cannot find Frida ovulation strips or pregnancy tests or any baby product or anything anywhere. Like, if you look on the shelf, there's no Frida anything. Which begs the question, are they feeling societal pressure to take it off the shelf? Or they stopped carrying it at this location. Because I did look it up before I came here, and they do still carry Frida in stores and online, but I am not seeing any Frida products at all, including, if you come to the baby thermometer section and the nasal part, they only have CVS brand nasal aspirators or thermometers. Like, I don't see.

[Isabel Bell Brown]

Maybe I'm crazy.

[Unidentified Team Member]

Oh, interesting. That's the electric nasal ospirator, and that's the snot sucker. But either they're out of stock or they're just not carrying it right now, which is really telling if they took it off the shelf. Okay, so I'm at CVS with producer Jess, and she says that this is out of stock. Literally everywhere in our area. Out of stock, out of stock, out of stock. Literally the entirety of Washington, D.C. we also looked for Northern Virginia and Maryland there. It's not in stock in stores. This is the product.

[Producer Dean]

Sorry, Jess.

[Unidentified Team Member]

That I saw here at this cvs. I'm in Northern Virginia right now, a few weeks ago, before they switched around all the aisles. So it begs the question if this isn't even listed on the shelves in the next aisle over the pregnancy shelf aisle. And the electric situation and the manual snot sucker are out of stock. Did they stop carrying it in response to public outcry? That's interesting.

[Isabel Bell Brown]

Okay, I'm back from cvs. Unbeknownst to me, my team has been one step ahead of me this entire time, and they reached out to Frida Baby to Ask for an official comment from the CEO on behalf of all of the families that rightfully like me, are freaking out and saying we never want to purchase anything from this company ever again. Last week, producer Dean reached out to Frida baby and said Isabel has raved about your products in the past. She uses them all the time. Would you care for an opportunity to to clarify where your company is coming.

[Producer Dean]

From and maybe issue a public apology?

[Isabel Bell Brown]

Because people seem to be really upset about this. This is the statement that was shared back with us. First of all, I'm shocked that they even got back to us. If I was them and I didn't want to clarify or apologize, I just wouldn't have said anything. But they actually came back to us and said this.

[Producer Dean]

Hi Dean.

[Isabel Bell Brown]

Sharing a statement from Frida. You can attribute it to the brand or a brand spokesperson.

[Producer Dean]

Thank you.

[Isabel Bell Brown]

Listen to this pathetic, inexcusable non apology from this company. They are about to get the Bud Light treatment. It's so bad. And I don't even feel bad for them. I don't feel bad for them at all. Here's what they say about sex jokes about your babies. Given an opportunity to apologize, this is what they are saying. From the very beginning, Frida has used humor to talk about the real raw and messy parts of parenting that too often go unspoken. We do this because parenting can be isolating and overwhelming.

[Producer Dean]

And sometimes a moment of levity is.

[Isabel Bell Brown]

What makes a hard experience feel human, shared and survivable. Our products are designed for babies, but our voice has always been written for.

[Producer Dean]

The adults caring for them.

[Isabel Bell Brown]

Our intention has consistently been to make.

[Producer Dean]

Awkward and difficult experiences feel lighter, more.

[Isabel Bell Brown]

Honest, and less isolating for parents. That said, humor is personal. What's funny to one parent can feel like too much for another. We're never trying to offend, push boundaries for shock value, or make anyone uncomfortable.

[Unidentified Team Member]

Right?

[Isabel Bell Brown]

Importantly, our tone is never separate from our product. I actually just say that the humor we use is always grounded in a specific feature, benefit or innovation. A reflection of the real problem we are solving for families. Frida was built to support families through some of the most vulnerable and transformative.

[Producer Dean]

Chapters of their lives.

[Isabel Bell Brown]

We stand firmly behind that mission. We will continue to show up with honesty, empathy and courage with each decision we make. We will continue to evaluate how we express our voice so that our commitment to families is unmistakable.

[Producer Dean]

And our tone always meets the most moment.

[Isabel Bell Brown]

I'm sorry, can we just rewind for a second? Our tone is never separate from our product. Is the clarifying statement these people are making so making sex jokes about babies is completely appropriate because that's what appropriately advertises our products. I said it before, I'm gonna say it again. They're about to get the Bud Light treatment.

[Producer Dean]

So bad.

[Isabel Bell Brown]

So bad. Like, I feel so convicted by this, it's insane. Further begs the question, who the the heck are the primary investors in this company?

[Producer Dean]

Part of why I think people are.

[Isabel Bell Brown]

So upset about this Frida baby scandal is because people that we assume would have the same values as us in protecting our kids don't. And it's happening all at the same time. We're realizing with like the drop of the Epstein files that a whole lot of people do not share our same values. Making sure our kids are protected is something that my husband and I are talking a whole lot about these days, especially when it comes to making sure our daughter is protected should something really bad ever happen to us. I know you're in your 20s. You're thinking, I could never, ever, ever think about writing a will or dealing with a trust or making sure everything is set up for my kids. But if we've learned anything in the last six months or so, I think it's that we are never guaranteed tomorrow. And these are things that we need to be thinking about today to be protecting our kids every step of the way. If you're like me, this might have been something on your mind lately. And that is where our friends at Trust and Will come into the picture. Trust and Will makes it so easy to safeguard our kids future with a stronger, smarter estate plan. If something unexpected were to happen to me, I wouldn't want to leave my family with a huge burden and a million things on a to do list. I want to leave them with love and grace and just time to heal from my absence and grieve appropriately. Trust and Will gives you and your loved ones so much needed peace of mind in that process to protect your legacy, your life, and of course, your death. Keeping families connected through generational planning. Trusting Will has been so easy to navigate, especially for my husband and I.

[Producer Dean]

Who never, ever, ever have thought about.

[Isabel Bell Brown]

This before as we are starting to push 30. But we're in our late 20s, we have our first child right now. We didn't have wills or anything set up to safeguard our baby's financial future or ourselves. And we have loved every step of the way through this journey. With Trust and Will, you can protect your legacy and your loved ones today, tomorrow and beyond with Trust and Will, the most trusted name in online estate planning right now. If you go to trustandwill.com Isabelle you can get get 20% off again, that's trust and will.com Isabelle for 20% off. If you look it up, it's very, very hush hush, very secret. You don't know it's not a publicly traded company. There's one like equity firm that said that they were some of the initial advertisers in Frida Baby to start. But we don't know who's responsible for the primary investment of this company, particularly when we have a pretty vested interest in kids brands and who owns them. This week. Like I don't know the info coming out that Less Wex Wexner owned Justice limited to when we were kids and that perhaps Jeffrey Epstein had ties to justice and limited to when we were kids. I feel like people kind of deserve to know who owns and is financing a company that refuses to apologize for making sex jokes about your babies. But you know, maybe that's just the over concerned helicopter parent in me. The hardest part about all of this is I don't know what to do with this information. A number one, I've never, I'm never ever, ever, ever buying from this company ever again. Like I am so done beyond done, whether it's their postpartum products or their baby products. And I certainly will never be using their ovulation sticks or pregnancy tests. But the secondary part of this is there are a lot of potential other companies that I could buy from instead, but there's not like a single standout brand that is the obvious alternative to this. Maybe I should start one as a scorned mom that is just so done giving my money to people who hate my kids. Everylife became the fastest growing diaper company in response to the fact that there is not a single diaper company in existence that does not financially or vocally support the abortion industry literally advocating for.

[Producer Dean]

Killing their own customer base.

[Isabel Bell Brown]

So maybe this is like everylife 2.0. Maybe I will do something with this. Let me know in the comments if you guys actually want to see something like that. But one thing's for sure, I will be driving Frida Baby into the ground. Particularly when that was their response when we reached out for a comment. You guys may have noticed a little bit of a tone shift here on.

[Producer Dean]

The channel this week.

[Isabel Bell Brown]

Week doing more out and about three dimensional things and some other fun, more YouTube oriented content. We are moving in that direction because I am not a talking head. I am a three dimensional person and I want to bring you guys along with me in my life answering all of these questions that I'm personally so passionate about getting to know people over a cup of coffee or in an interesting sit down interview. We want you to feel like you are coming along into my life with me so you're going to be seeing a lot more of this content here on the channel. If you like it, don't forget to hit that like subscribe button so that we can continue growing our incredible community, rebuilding the American Dream and reinstating what is good and true and beautiful at the cornerstone of society again. And if you ever want to watch an episode totally ad free, you know the place to do it. Join us over on Daily Wire plus, where you can get all of my content totally ad free plus some very special things that are only offered over there for our Daily Wire family. Love you guys. We'll see you back on the channel tomorrow.

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[Producer Dean]

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