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We are spending our Wednesday here in D.C. with the Treasury Department for the launch of the Trump account. We didn't sleep last night, so none of us slept last night. Our moderator, author and content creator Isabel Brown.
C
What.
B
We are spending our Wednesday here in D.C. with the Treasury Department for the launch of the truck, which is a brand new program run by the treasury to make sure that every single baby born during this administration gets an investment of $1,000 to set themselves up for their financial future. I brought Ayla today, which is so exciting. Sounds like we're getting started right now. But I've been asked to speak on a panel with other moms, including Cheryl Hines, the wife to our Secretary of Health and Human Services, rfk, and Caroline Levitt, who right now is expecting her second child, a girl. She's joining the girl mom club which is so very exciting. And we're gonn unpacking all of the reasons we're so excited for this program as moms and really what this means as a major change of pace in Washington, D.C. the biggest complaint I hear financially about our country from young people is that we feel like those who are twice as old as us and who have been here longer than twice the time we've been alive in Washington are stealing from the financial futures of Gen Z to keep putting money into the pockets of baby boomers and those who just kind of refuse to invest in the future. And you certainly see a lot of that fraud with programs like Social Security and Medicare. This is really the first time I can remember in my lifetime that the federal government is investing in the future and is putting money into the pockets of our babies and the next generation from the minute they are born. We're so excited to be helping to preview this new program that's coming to all of you guys this summer here with our Trump administration. Follow along for all the exciting stuff today.
C
For the first time ever, we're going to give every newborn American child a financial stake in the future. Head Start life and a fair shot at the American dream. Something people don't talk about so much, at least not for the last four years, they haven't been. But now they're talking about it big. This last period of time, it's been unbelievable when you see what's going on with our economy, the tremendous investments that's been made in our country. We have over $18 trillion coming in. The most, I think, was three. That was 10 years ago. Another country, not even our country. We have $18 trillion, and we have thousands of businesses being built all over the country and hundreds of massive plants. So big car plants, AI plants. With the support of the men and women here in this beautiful room, over the next 15 years, we're going to put 3 to 4 trillion dollars of wealth into the hands of young Americans who otherwise would have really started out with nothing. It's really an amazing thing because it gives young children that start out with really nothing. And what gives them, boy, it's more money than anybody could imagine. From their standpoint, they'll have a real start in life. And that's why decades from now, I believe the Trump accounts will be remembered as one of the most transformative policy innovations of all time.
B
I'm filling up on my coffee because my kids decided not to sleep last night. Nothing like speaking on a mob panel about what real mom life is actually like. Sorry about the bags under my eyes. But first, we are having our Treasury Secretary, Scott Bessant, open the event before we hear from Mr. O', Leary, Kevin O', Leary, which will be very exciting. Then we're doing our mom's panel. We're hearing from some lawmakers, and the President of the United States will be here as well. What's the over under on whether he sees my perfect baby in the crowd and thinks, I have to hold this baby. This is the coffee that I need injected into my veins because he didn't sleep last night. So none of us slept last night. I know. She's like, what? We should just let you go up there and you can tell all these people how to run the government? Because honestly, you'd probably do a better job. Not that they're doing a bad job right now, but it's the government, you know, they need some. A new generation of leadership, as we say, which can be you. Pretty soon it was time to start getting ready to head to the stage. And I got to catch up backstage with one of my sweet friends here in D.C. white House press Secretary Caroline Levitt. For those that don't know, we actually became friends in 2018 as Trump White House interns. And it's so sweet getting to share this stage of life together as new moms. Then it was time for us to take the stage and hear from some of our amazing speakers.
D
Well, four years ago, we set off on a journey to reconnect every child in America with the American dream. This president ran on a Main street agenda that too many people had been left out and left behind. And his articulation of no tax on tips, that doesn't help rich folks, that helps those left out and left behind. No tax on Social Security, no tax on overtime. And when Ted Cruz authored the Invest America act in the Senate and Michael Dell partnered with me to bring the private sector to bear on this, we had the opportunity that this president was willing to sign. He immediately understood the impact that this wasn't about the wealthy folks in America. This was about the 50 million American families who will be lifted up and reconnected to the American dream. Because this is now the law of the land forevermore. And every child in America, from rural Missouri to rural Indiana, from Trenton to Compton, is going to start off life with an investment account at birth seeded with $1,000 where they privately own Nvidia and Microsoft. All the greatest companies in this country, right? Not dependent on government, independent from government. Not more socialism. The answer to more socialism is more capitalism. This makes every child in America a capitalist from birth. And it would not have happened without the leadership of our Treasury Secretary, Scott Besant, without the leadership of the speaker and Ted Cruz in the Senate. But most importantly, and every business leader in America will tell you this. For too long, they had no access in Washington to the White House. People didn't want to hear their ideas. This president is voracious and in his desire to hear from America's leaders about how to make America better. This is citizen democracy at its best. An idea that started around a kitchen table in Silicon Valley makes its way.
B
To this day author and content creator Isabel Brown. Joining her for the Families for the American Dream are Rebecca Lichtwork, Cheryl Hines, and White House Press Secretary Caroline Levitt. I was joined on stage today from some amazing individuals. Rebecca from the group Moms for America, Cheryl Hines, who is rfk, our HHS Secretary's wife, and of course, Caroline Levitt, who you saw a couple of minutes ago. And this was a really interesting conversation we had about the dynamics between the public and private sectors, our roles in our different stages of motherhood, and exactly what these Trump accounts are going to mean. For our children and grandchildren. And it was such an interesting way to hear so many different perspectives and all at once. Truly an honor to lead the conversation. This is amazing. Yes, indeed. And I think it's so interesting to look at this retroactively, understanding that for many gen zers in our country, financial literacy was never a part of our curriculum growing up. No one taught us how to file for our taxes. No one taught us how to purchase a home or to invest in the stock market. Pretty much every pollster and media organization will tell you today that young adults no longer believe in the American dream. We think it's a disillusionment. It's no longer available to our generation. And yet behind us, I see a beautiful headline that we're jumpstarting the American for this Next Generation. That messaging is so important, Caroline, because I really do think that's setting the tone for culture at the top. It's not telling young people. Figure it out for yourselves. We're going to continue borrowing from our country's financial future and throwing you under the bus as a process. To the contrary, we're flipping the script and the narrative in Washington through these Trump accounts by investing in the next generation and telling them you can be the champion of your own future. And generationally, the American dream continues to survive. That's happening at the same time as a bit of a baby boom down the street at 1600 Pennsylvania Avenue that you are participating in. Can you speak to the culture that is. We practice what we. Yes, you do. Can you speak to that culture that is so pro family and how that's manifesting in so many different policies like this one?
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Yeah, absolutely. Well, there is a very pro family culture in the White House, and I credit the president to that. And also our great chief of staff, Susie Wiles, who really just encourages and supports all of us as young parents. There's several other young mothers in the West Wing and many young mothers across the whole White House complex. But there's also several young fathers whom I work alongside. And so there are always children, toddlers, babies in the West Wing in our offices, and it's totally normal. And I think that's a really beautiful thing because we are able to not just work for the greatest president in our lifetimes, but also raise beautiful young families. And that opportunity has been provided to us directly by the president and our chief of staff, Suzy. So thank you to both of them. But I think the fact that that culture in the White House exists is because the president understands that the essence and the foundation of The American dream is the American family. And I'm sitting and listening to Rebecca's stories of her household. You know, those will be core memories for your son. We all have core memories from our childhood. One of mine is when my mother brought me to TD bank up in New Hampshire to start my very first bank account. I think I was probably 10 years old and I remember bringing in my little purse and sitting with the bank teller and thinking, this is so cool. And that was my very first checking account, which is a joint checking account at the time with my parents and watching that grow and then working at our family's ice cream stand throughout the years. And it's this. These Trump accounts are going to really form core memories for parents and their children within their households, which will set up our country one household at a time, for success.
B
Back to our adventure. Launching the Trump accounts in just a second. But first, on the note of being proactive and planning for our kids futures and our futures, I want to talk about something that's hit me really hard. After becoming a mom, I have realized that every decision I make about my health is not just about me anymore. It's about continually showing up for my daughter and being present for all of her milestones and having the energy to keep up with her way down the road for decades to come. And that is a totally different frame of mind. But here's the problem. Our health care system, kind of like our economy, although we're trying to fix that, is built to be reactive. You wait until something's wrong and then you try to fix it. So when you want to take a proactive approach, it can be really hard to know where to even start. That is exactly why I have been partnering with our friends at jevotee, making proactive health so much easier than ever. Jevoty offers different membership tiers so that you can choose what fits your needs. You get comprehensive at home blood draws that test over 100 different health markers way beyond what your standard checkup will ever cover. They then give you a personalized health plan that has custom supplement protocols, access to specialists for functional longevity for ongoing guidance, plus discounts when you need them on supplements and specialty testing moving forward. This process was so, so easy for me and my family. They sent a phlebotomist to my house, they took my blood at my house, took it away like two to three days later. I had a massive, massive map of exactly how my body works, how all of my organ systems were functioning, and even my biological age, which for the record is 18. I'm gonna keep bragging about this cuz your girl is aging like, fine. Why? I'm starting to push 30, but who's counting? Jevity is now available to you in 47 states across the country if you are ready to be there for the people that you love, not just today, but for decades to come. And you guys can use Code Isabel at the link in today's show notes for 20% off because investing in your health right now means so much more time with the people who matter the most. Okay, so I want to be very clear about what these things are because I think there's a lot of confusion and the mainstream media is not reporting it very accurately. If, like me, you give birth to a baby between January 1, 2025 and the end of 2028, December 31, 2028. So during President Trump's term, you are eligible for a $1,000 bonus into your baby's investment account in these Trump accounts. $1,000 from the U.S. treasury Department. But you, if you have a kid of any age, can sign up for one of these investment accounts. And it is such an amazing way to make sure that we are laying the groundwork for their financial futures and giving them the best opportunity to succeed. They don't have to be born in that window. You just get the bonus in that window. And then you are eligible as their parents to put up to $5,000 every single year into this account. That is deduct your taxes. And employers can put $2,500 every single year in these accounts too. Are we working on this Daily Wire? I hope we're working on this Daily Wire. Isla wants more money in her Trump account. Daily Wire.
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We're working on it, people.
B
It'd be very cool, but anybody I know can sign up for a Trump account for their child@TrumpAccounts.gov I know we for sure am going or will be going to the website later this afternoon. We haven't signed up quite yet, but we're going to and you guys too.
F
Every kid in America is going to experience the benefit of compound growth. Now. Now, what does that mean? Only about half of Americans own a stock or bond. Half the country is not invested in either stocks or bonds. Under this provision, every kid in America is going to have an account automatically opened. Newborn kids will have it seated with $1,000 automatically. And then parents and family, family and employers can contribute up to $5,000 a year in a tax advantage account, all invested in the S&P 500. What does that mean in practical terms. Let's take a little girl born this year. She'll have the account open for her. She'll have $1,000 automatically put in. Let's say her parents or family or an employer gives 5,000 a year. If you assume it grows at the historic rate of growth of the S&P 500, which, which is 7% after inflation, by the time that girl is 18, she will have $170,000 in that account. And if she keeps contributing, by the time she is 35, she will have over $700,000 in that account. That's transformational. And you're not talking about the kids of billionaires. You're talking about the kids of a single mom waiting tables right now. The ability, ability to accumulate those resources. That is transformational in terms of being able to use that money to get an education, to start a business, to buy a home.
B
Before we keep going on our Trump accounts adventure, I have to say this is such an answered prayer for those of us that have been trying to invest more in our children's future. And on the note of prayer, if you guys are starting to think about how you want to approach Lent this year, this is for you. Starting on Ash Wednesday, you can join Jonathan Roumie, Mark Wahlberg, Father Mike Schmitz, the Goat, Jeff Cavins, Sister Miriam James, Chris Pratt, and so many others for daily prayer together leading up to Easter. On the Hallow app. Lent is meant to stretch us and to challenge us. It's a season where we dig deep, we strip away the things that are holding us back, and we really ask ourselves, who is God calling me to be? That means deeper prayer, fasting, and generosity so that our hearts can actually be filled with the mercy of God and his grace and his love. That's exactly why Hallow's annual Lent challenge, Pray 40, is so powerful this year. Called Pray 40 the Return, it's a 40 day journey to just slow down, to reflect, and to come home to what matters most in our faith. At the heart of this challenge is one of the most powerful stories ever told, the parable of the prodigal son. It's a story about leaving home, losing your way, and realizing that no matter how far you've gone, you are always welcome back. You are not defined by your worst moments, but defined by the love that keeps calling you home throughout Lent. Jonathan Roumie, who plays Jesus in the Chosen, if you didn't know that. And Sister Miriam James will guide you through beautiful daily prayers and meditations. And every Friday will be challenged to fast alongside other people. Every Saturday, we'll gather together to hear some powerful faith conversations and stories. And every Sunday, you'll hear transformational homilies from Father Mike Schmitz. Because during Lent, we are not asked to do everything perfectly. We are asked to do one small step at a time, one honest prayer, one real sacrifice. And in doing that, we discover that God's grace meets us exactly where we are and gives us the strength to keep going. The challenge begins and your girl will be participating on Ash Wednesday right around the corner. How did that happen? On February 18th and continues through Easter. If you are ready to lay down the heavy things and start coming home to God, our loving, forgiving Father. Hallow's lent challenge pray 40 the return is for you. You guys can get three months free on Hallow for all of their amazing content@halloween.com Isabel Pretty soon, President Trump took the stage and had a whole lot to say about the Trump account.
C
For the first time ever, we're going to give every newborn American child a financial stake in the future. Head Start life. A fair shot at the American dream. Something people don't talk about so much. At least not for the last four years they haven't been. But now they're talking about it big. Perhaps no provision of the great big beautiful bill will prove more consequential than Trump accounts. Under this program, the US Government will automatically create a tax free investment account for every newborn American child.
B
It's now been about 24 hours since the Trump accounts were launched and Secretary of the Treasury Scott Besant has announced that over 1 million Americans have already signed up for this program. This is going to be general generationally redefining to set our kids up for success. Even super based Nicki Minaj knows it herself. I gotta say, standing backstage when they started holding hands was maybe the cutest thing I've ever seen in my life.
F
Hello.
G
Well, I don't know what to say, but I will say that I am probably the President's number one fan.
B
And.
G
That'S not going to change. And the hate or what people have to say, it does not affect me at all. It actually motivates me to support him more and then motivate all of us to support him more. We're not going to let them get away with bullying him. And, you know, the smear campaigns, it's not going to work, okay? He has a lot of force behind him and God is protecting him.
B
Amen.
H
On behalf of all the entrepreneurs in America, I'd like to thank you, Mr. President because we create 72% of the jobs companies, 5 to 500 employees and all we care about is policy. We love policy pro business policy and these accounts are fantastic for independence and support. I thank you very much. It's all about the entrepreneur and I think you know that sir.
B
I have no idea how God has blessed us with 8 million side quests here in D.C. the last few weeks but it's really special. I got to share this one with my daughter and I'm so, so grateful of the leadership of this administration literally putting what they practice into action for so many people. They are trying so hard not to just have old people steal from the financial future of our generation and our kids but flip the script entirely and start investing in their long term financial success. We love Trump accounts don't we?
C
Yeah.
B
I wonder what our next side quest will be. Subscribe to make sure you're with us.
Date: January 29, 2026
Host: Isabel Brown (The Daily Wire)
In this special episode, Isabel Brown takes listeners inside the launch of the “Trump Account”—a major new financial initiative from the U.S. Treasury Department guaranteeing every newborn American a $1,000 investment account. Broadcasting from the heart of Washington, D.C., Isabel participates in a panel of mothers and policymakers, explores the broad societal and generational implications, and shares intimate moments from the event (including the presence of President Trump). The conversation centers on the unprecedented move of investing directly in America's next generation—and what that could mean for the future of the American dream.
Quote:
“For the first time ever, we’re going to give every newborn American child a financial stake in the future. ... I believe the Trump accounts will be remembered as one of the most transformative policy innovations of all time.”
— President Trump [02:25, 18:13]
Quote:
“The biggest complaint I hear ... is that those who are twice as old as us... are stealing from the financial futures of Gen Z to keep putting money into the pockets of baby boomers...”
— Isabel Brown [00:56]
Quote:
“This makes every child in America a capitalist from birth. And it would not have happened without... leadership in both government and business.”
— Panel speaker [05:16]
Quote:
“These Trump accounts are going to form core memories for parents and their children... setting up our country one household at a time, for success.”
— Caroline Levitt [09:30]
Quote:
“You’re not talking about the kids of billionaires. ... That is transformational in terms of education, entrepreneurship, homeownership.”
— Panel speaker [14:26]
Quote:
“This is going to be general generationally redefining to set our kids up for success.”
— Isabel Brown [18:46]
President Trump:
“For the first time ever, we're going to give every newborn American child a financial stake in the future. ... Decades from now, I believe the Trump accounts will be remembered as one of the most transformative policy innovations of all time.”
[02:25, 18:13]
Isabel Brown:
“We are flipping the script and the narrative in Washington through these Trump accounts by investing in the next generation and telling them you can be the champion of your own future.”
[07:23]
Caroline Levitt:
“These Trump accounts are going to really form core memories for parents and their children... setting up our country one household at a time, for success.”
[09:30]
Panel Speaker (on capital ownership):
“This makes every child in America a capitalist from birth.”
[05:16]
Panel Speaker (on wealth accumulation):
“By the time that girl is 18, she will have $170,000 in that account. ... By 35, over $700,000. That’s transformational.”
[14:26]
Isabel Brown’s first-hand reporting from the Treasury's launch of the Trump Account program paints a picture of sweeping generational change—one rooted in optimism, practical policy, and the lived realities of young families. With personal stories, expert panels, and memorable moments from the event, the episode makes a bold case: for the first time, American government policy is investing directly in the future of children, offering both practical hope and a renewed vision of the American dream.
Final Quote:
“They are trying so hard not to just have old people steal from the financial future of our generation and our kids but flip the script entirely and start investing in their long term financial success. We love Trump accounts, don’t we?”
— Isabel Brown [20:32]