The rise and fall of tokenmaxxing has been dramatic, not least because of how quickly it happened. From a darling of CEOs wanting to show how AI-forward they are to a balance sheet nightmare, the journey this particular strategy for measuring AI lasted mere months before its star started to fade.

In this episode of the ITPro Podcast, Jane and Bobby are joined by Frank Böhmer, CEO of Ninox, to talk about what prompted the trend in tokenmaxxing, why it fell apart, and what comes next.

Could rising token costs boost interest in on-premises hardware?
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IT leaders are being stung by "unexpected" AI costs
The AI pricing time bomb
‘What we’re seeing right now is just rapid escalation in AI token spend’: Accenture tells staff to stop using AI for unnecessary tasks amid surging costs
Surging AI costs could exceed developer salaries by 2028 – analysts say context engineering could be the key to optimizing token consumption
Companies are regretting investing in generative AI so quickly – here’s how to avoid buyer’s remorse

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