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Digital twins have been a key tool for organisations to create virtual replicas of operating environments. From transportation to manufacturing and oil & gas, they help simulate performance and prepare for ‘what-if scenarios’. But they’re evolving.

On this week’s episode, Bobby talks to ITPro’s news and analysis editor, Ross Kelly, to ask what exactly a digital twin is and how they are evolving since the arrival of generative AI.

The term ‘digital twin’ is even taking on different meanings; in some cases it’s not just a virtual replica of a factory floor, for example. We are now seeing digital twins of people, with Forrester describing them as ‘Digital Doubles’. Gartner also predicts that some organisations will begin creating ‘Digital Twins of Customers’ as a way to simulate how customers might respond to specific scenarios.