42:I[185,["/_next/static/chunks/2ys9ev5m3_24i.js","/_next/static/chunks/3pomb8r7ja54n.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/178kgr5-cejk9.js","/_next/static/chunks/1v5ewlr55okcj.js","/_next/static/chunks/3jnlvw-emqotx.js"],"SendEmailButton"] 47:I[45269,["/_next/static/chunks/2ys9ev5m3_24i.js","/_next/static/chunks/3pomb8r7ja54n.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/178kgr5-cejk9.js","/_next/static/chunks/1v5ewlr55okcj.js","/_next/static/chunks/3jnlvw-emqotx.js"],"SignupCTA"] 3b:["$","h1",null,{"className":"max-w-[22ch] font-display text-[clamp(32px,4.5vw,48px)] font-medium leading-[1.05] tracking-[-0.02em] text-[color:var(--fg-1)] text-balance","children":"Ep 471: Throwback To Ep71: You Can Uplevel The BE-DO-HAVE Model Using Identity Transformation"}] 3c:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2026-02-19T10:00:00.000Z","children":"February 19, 2026"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:30:38"}],false]}] 43:T4f4,

Have you ever wondered why you try and try and try to change but nothing changes? If so, you’re not alone and it’s not your fault, it’s your brain keeping you trapped in your old subconscious identity.

In this episode, I delve into the BE-DO-HAVE model of performance which you’ve probably heard me talk about over and over and I talk about why some people still fail with it. I share with you how to up-level and make the BE-DO-HAVE strategy of performance work for you!

In this episode I talk about:
[1:43] How your current subconscious identity keeps you trapped
[7:48] How your reptilian brain does not want you to change
[12:22] How predictability keeps you trapped
[13:48] Why anxiety sets in when you’re trying to change
[18:43] How “Resistance” is not your friend
[20:33] Why there is no time but NOW to work from
[23:12] And, how your brain tries to protect you but keeps you trapped

If you’ve ever wondered, “WHY, why do I want to change so badly but I keep finding myself right back in my old patterns” then this episode is for you.

In this episode, I dig into brain-based function as well as the psychological aspects of change and transformation.