Most entrepreneurs are hemorrhaging money on sponsorships, events, and partnerships — and staying in them anyway. Not because they're working. Because they already paid. That's not strategy. That's the sunk cost fallacy wearing a business plan.

In this episode, Kim Walsh Phillips and Justin Guarini break down an expensive, real-time lesson from a sponsorship that didn't deliver — and the counterintuitive decision to walk away mid-event that ended up generating more opportunity than the event itself ever would have.

You'll discover:

Why "we already paid" is the most dangerous sentence in your business — and the one question that cuts through it instantly
The mental shift that separates entrepreneurs who compound their wins from those who protect their mistakes
How Kim and Justin turned a failed sponsorship day into a pipeline of conversations, partnerships, and real business — without a stage, a badge, or a breakout session
Why your time is not recoverable the way money is — and how to make decisions that reflect that reality
The "starting from zero" test that tells you immediately whether you should keep investing or walk away

If you're holding onto something right now — a strategy, a partnership, a channel, a relationship — primarily because of what you've already put into it, this episode is the pattern interrupt you need.

See you inside the room where businesses scale. https://www.lidealflow.com/