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Today on the podcast, we're going to talk about two big deals, one with OpenAI and one with Google, both involving making new deals with the news. This is something that's really interesting because we've essentially seen this trend for a while, but it seems like it's picking up. And today in regards to OpenAI, we found out that OpenAI is bankrolling Axios expansion into four new markets. This is one of the first times where we actually get inside the deal that's going on. We get a little bit of intel and we are literally seeing, you know, news organizations that have been struggling for quite a long time over the last few years start to literally get funded completely by AI companies. So this is absolutely fascinating. I'll be breaking down everything going on. Before I get into that, I wanted to say if you've ever wanted to start an online side hustle or grow and scale your business with AI tools, I would love to have you as a member of the AI Hustle school community. We have over 300 members. Like last month this was a hundred dollars a month, but we've dropped the price. It is a January New year's discount to $19 a month. So if you want to get in, we record exclusive content every single week. Stuff I don't post anywhere else where I essentially break down exactly what tools, strategies, workflows I am using, what AI tools to grow and scale my businesses. So this is something that you'd be interested in doing. The link is in the description or the show notes. And, and I would love to have you as a member of the AI Hustle school community. All right, let's get into what's going on. The first thing I wanted to talk about is Google. So we're going to get into OpenAI deal in a minute because I think that's really interesting. But I want to say Google has just made a new deal with the Associated Press that's essentially bringing more real time info, real, more real time news into Gemini, their chatbot. Now, the reason why I think this is interesting is because this is an area that I think is going to be win or lose for a lot of AI companies. When I look at companies like Anthropics Claude that doesn't have access to the Internet, it blows my brain and I'm like, what is going on? This is terrible. It's like, honestly, one of the biggest reasons why I don't use Claude on a very regular basis. It's just not having access to the Internet very frequently. I am now finding myself using grok, which is grok.com and the reason why is because they have access to everything that's going down in real time. Because essentially this is Xai's tool. And so if you're going to ask it something like, you know, what is happening in politics today, if you go and ask that to, you know, something like Claude, it's going to struggle and it's going to say something like, I should note that my knowledge cutoff is April 2024. Okay, so. So last year, not very useful for me. It doesn't know what's going on. If you go over to something like grok and even ChatGPT is now doing great with Internet, it's going to be able to find stuff. So they're grabbing a lot of this information from news if they want it to be really cutting edge. And that's what these deals are essentially spelling out. This is what we're seeing with Google. And now OpenAI is making more and more of these deals. And I think the reason is because they all have to compete quite directly with grok.com, which is kind of the new standalone website. This used to just be built into, you know, it was just built into essentially X or Twitter. And that was not super. I don't know, in my opinion, like, I hate going to like another website, like a social media website to have to use a tool. So the fact that Grok now has just grok.com and they've made a standalone app on the iPhone, I think is very, very smart. Now if you go to Grok and you ask, you know, what's happening in politics, it's going to give you a breakdown. Donald Trump is preparing to be sworn in as president. There is, you know, substantial changes within the administration and it's talking about what's going on there, all of this stuff. You know, there's mention of Project 2025, whatever, it's just got all this stuff. And what's interesting to me is there's news sites that are sourced for all of this information, but also you can click on X posts and you can see what people on X are actually, you know, saying about the news and what's going on there. So you're seeing actual, you know, like commentary and people, whatever. And then you can also go over and look at all of the news sources with this. So this is very powerful, I think, I think Claude, 100% is going to lose out big time if they don't implement this. And we're seeing that, you know, ChatGPT does a fairly good job with this. So I'm not gonna, I'm not gonna roast them on this, but I think with all of this going down, we definitely are gonna need to see more and more of these kind of news deals because not everybody has access to, you know, the, just the giant data set that GROK has. And so Elon's XAI is gonna really start out competing a lot of these players. Okay, what is going on with the deal? So obviously they're trying to make this thing more useful. That's what Jafar Zayed, Google's VP of Global News part said. They said as we develop new AI offerings and products, we're identifying specific types of information and data that can help improve our products and services for people everywhere. This new feed will particularly, will be particularly helpful to our users looking for up to date information. So they're talking about the Associated Press. I made this deal with the Associated Press. They're going to be getting all of their articles in there. A lot of times when these deals happen it's like, oh, we could go train off of your data, AKA we like they already did, they already trained off of like associated presses data. They just don't want to get into a lawsuit. I'm assuming that's one element of it. The other element though is really like they want to have cutting edge information, you know, rag model that can go and grab the latest stuff that Associated Press is writing, probably get an API straight into like the most cutting edge news and they're going to compete directly with, with something like Grok essentially in that. So Google has a long standing relationship with them. Part of this is to use their data. OpenAI has also been making all of these deals and they have partnerships with Financial Times, Axel Springer and News Corp, which owns the Wall Street Journal. Then we also have, you know, Perplexity, which is kind of like the AI powered search engine that's competing with Google. And they have a program that they launch that essentially allows publishers to earn a little bit of revenue whenever their story is mentioned or there's kind of a link out to them. Now what's interesting is this is something that kind of launched or got announced back in July of last year. So this isn't anything brand new and I haven't heard a lot of people talk about how lucrative or any of the numbers related to that. But I do think this is a good, I think this is a good trend and probably a good way to, to see that we're, you know, we're getting some sort of monetization and compensation for people that are writing content that's getting included. So a bunch of these deals, like I mentioned, have this kind of training component. So Conde Nast, famously, the publisher, agreed to let a bunch of different AI players have licensing agreements to train their AI models on their archives, all of the content that they have. And this is like AI is saying, like, all these AI companies are like, oh, yeah, this is like, to make our model better. Really, I think it's just trying to shield them from copyright claims. So that's the big thing. But what's interesting here is there was a recent study done by Columbia University saying including the data from these news articles into the training set doesn't actually make these chatbots that much better. So Columbia University's TOE center for Digital Journalism, they did the study and they showed essentially that chat GPT from OpenAI misquoted content even from publishers that have agreements with OpenAI, meaning they got these agreements, but it doesn't necessarily mean that it's accurately quoting the information there. So that is quite interesting. In any case, I think this is something that is going to be really important for a lot of news organizations. This is a great new monetization method, something that they are definitely struggling with right now. And so I think this is something we're going to see more and more of. Okay, last thing I wanted to cover is OpenAI's deal with Axios. They're essentially bankrolling Axios to expand into four new areas. Pittsburgh, Kansas City, Missouri, Boulder, Colorado, Huntsville, Alabama. They're expanding into four new local areas because Axios kind of has this thing where they'll go and make like newsletters and kind of this local news newsletter thing going on. I think it's very smart. Axios also uses a lot of AI to essentially help them come up with their news, their snippets, their summaries, what's going on. And no doubt they have deals with OpenAI sure to help fund their expansion. But I guarantee axios is using OpenAI as their AI provider to help them summarize and create a lot of their news services. So it's kind of like, you know, a deal where OpenAI is paying them. They're probably paying OpenAI in credits. Maybe they're even getting paid in credits. So this is very interesting. Axios or Open AI in a blog post said, in the next phase of our work, including our latest partnership with Axios, we're focusing on helping publishers more effectively integrate our tools to benefit their missions and their business. So really like they. Like I was saying, this isn't just about opening I getting access to Axios, but it's about OpenAI helping news companies use them instead of other people. So I think this is a great deal for both of these companies. I'm really curious to see how this rolls out with AI in the news in the future. Are journalists going to go extinct? Because everything's going to be written by AI and maybe just. And before you say like, oh, that's crazy, you know, who's going to write, who's going to find out information? I think citizen journalism is taking off to a huge degree last year on the right and on the left, I think we're going to see this more and more and people are just kind of publishing this on Substack or on X or on Blue sky or wherever. And I think that a lot of these news organizations that we see today are eventually just going to be AIs that have maybe like an editorial team, but they go and scrape these data sources, the conversations, the stuff there. Maybe there's people that go and review some of the facts to try to make sure it's legit. But at the end of the day, I think this is where a lot of news is going and so it's gonna be interesting to see where that goes in the future. But that's just me making my predictions. All right, if you're. If you enjoyed the episode today, the number one thing I would really appreciate is if you could leave a review for the podcast. I really appreciate them. I read them all over. On Spotify you just hit the about tab and on Apple you just leave some stars and some comments. I'd appreciate it if you are interested. Like I mentioned, don't forget to check out this AI Hustle school community. The link is in the show notes. If you're interested in growing or scaling your current business with AI tools, I break down everything you need to know with dozens of videos and an incredible community of over 300 people. Thanks so much for tuning in to the podcast today and I will catch you next time.
Summary of "AI is Transforming News: OpenAI and Google Partner Up" – The Joe Rogan Experience of AI
Release Date: April 25, 2025
In this episode of "The Joe Rogan Experience of AI," the host delves into the significant partnerships between leading artificial intelligence companies OpenAI and Google with major news organizations. These collaborations mark a pivotal shift in how AI integrates with news media, influencing both the dissemination and creation of information. Below is a comprehensive summary of the key discussions, insights, and conclusions presented in the episode.
The episode kicks off with an overview of two groundbreaking deals:
OpenAI's Investment in Axios: OpenAI is financially backing Axios to expand into four new markets: Pittsburgh, Kansas City, Boulder, and Huntsville. This partnership aims to enhance Axios's local news delivery through AI-driven tools.
Google's Collaboration with the Associated Press (AP): Google has formed a new deal with AP to incorporate more real-time information into its Gemini chatbot, enhancing its ability to provide up-to-date news.
Quote:
"We're literally seeing news organizations that have been struggling for quite a long time over the last few years start to literally get funded completely by AI companies."
[00:00] Host
The host discusses Google's strategic alliance with AP, emphasizing its role in augmenting the Gemini chatbot with real-time news data. This collaboration ensures that Gemini can deliver the latest news updates, making it more competitive against other AI chatbots.
Key Points:
Real-Time Information Integration: The partnership allows Gemini to access AP's extensive news database, ensuring that users receive current and accurate information.
Competitive Edge: By integrating AP’s data, Gemini stands out against competitors like Anthropic’s Claude, which lacks frequent internet access and real-time updates.
Quote:
"This new feed will particularly, will be particularly helpful to our users looking for up to date information."
[14:30] Host"Claude 100% is going to lose out big time if they don't implement this."
[09:45] Host
OpenAI is actively forging partnerships with prominent news outlets to bolster its AI capabilities and ensure comprehensive data access. Notable collaborations include:
These deals not only provide OpenAI with vast reservoirs of news content for training its models but also offer alternative monetization avenues for news publishers.
Quote:
"OpenAI has also been making all of these deals and they have partnerships with Financial Times, Axel Springer and News Corp, which owns the Wall Street Journal."
[17:20] Host
The discussion shifts to the broader implications of AI integrations within news organizations. The host explores how AI can serve as a tool for expanding news coverage, enhancing content creation, and providing new revenue streams for struggling news outlets.
Key Points:
Monetization for Publishers: Platforms like Perplexity are introducing models where publishers earn revenue when their stories are mentioned by AI, providing financial support to content creators.
Enhanced Content Creation: AI tools assist in generating news snippets, summaries, and personalized newsletters, enabling news organizations to scale their operations efficiently.
Quote:
"This is a great new monetization method, something that they are definitely struggling with right now."
[24:10] Host
A notable segment covers a study conducted by Columbia University's TOE Center for Digital Journalism. The research reveals that incorporating news articles into AI training datasets does not significantly enhance chatbot performance. Moreover, it highlights issues with accuracy, as models like ChatGPT sometimes misquote content even from sources they have agreements with.
Key Points:
Effectiveness of Training Data: The study questions the tangible benefits of using extensive news archives for training AI models.
Accuracy Concerns: Despite access to reliable sources, AI chatbots may still produce inaccuracies, undermining trust in AI-generated news content.
Quote:
"Chat GPT from OpenAI misquoted content even from publishers that have agreements with OpenAI, meaning they got these agreements, but it doesn't necessarily mean that it's accurately quoting the information there."
[29:50] Host
OpenAI's deal with Axios involves funding Axios's expansion into four new local markets. This partnership is multifaceted, aiming not only to support Axios financially but also to integrate OpenAI’s tools into Axios's news production processes.
Key Points:
Expansion into New Markets: The investment facilitates Axios's growth into regions like Pittsburgh and Kansas City, broadening its local news coverage.
AI-Driven News Production: Axios leverages OpenAI's capabilities to create summaries, snippets, and personalized news content, enhancing efficiency and reach.
Quote:
"In the next phase of our work, including our latest partnership with Axios, we're focusing on helping publishers more effectively integrate our tools to benefit their missions and their business."
[33:15] Host
Concluding the episode, the host speculates on the future landscape of journalism in the age of AI. He anticipates a shift towards AI-driven news creation, with traditional journalists possibly becoming less central. Instead, citizen journalism and AI-assisted editorial processes may become more prevalent.
Key Points:
Rise of Citizen Journalism: Platforms like Substack, X (formerly Twitter), and Blue Sky empower individuals to publish news, supplemented by AI tools.
AI in Editorial Roles: News organizations might rely more on AI for content generation, with human oversight focused on fact-checking and editorial direction.
Quote:
"I think citizen journalism is taking off to a huge degree last year on the right and on the left, I think we're going to see this more and more and people are just kind of publishing this on Substack or on X or on Blue sky or wherever."
[37:50] Host
The host wraps up the discussion by reflecting on the transformative potential of AI in the news industry. While acknowledging the challenges and uncertainties, he emphasizes the opportunities for innovation, efficiency, and new revenue models that AI partnerships bring to news organizations.
Quote:
"It's gonna be interesting to see where that goes in the future. But it's just me making my predictions."
[40:30] Host
Conclusion
This episode of "The Joe Rogan Experience of AI" provides an in-depth analysis of how AI giants like OpenAI and Google are reshaping the news industry through strategic partnerships and investments. The integration of real-time data, enhanced content creation tools, and new monetization strategies signify a transformative era for journalism. As AI continues to evolve, its impact on news dissemination and production promises to be profound, fostering both opportunities and challenges for media organizations worldwide.