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Today on the podcast, I want to talk about a startup that just raised a $10 million pre seed, which is called Julius. It's basically an AI data analyst. And the thing that I think is really interesting here, that I think is going to be, like, exciting for the whole industry, is just how much controversy and I guess, pushback this company had at the beginning when they were first getting started. Because basically they're a data analyst. They do something that ChatGPT has built in. And anytime the ChatGPT or any of these foundational models, they roll out a new feature set, right? Like know voice, or they have kind of the agents built into ChatGPT. People say, oh my gosh, the agents built into ChatGPT just killed 400 AI startups. But at the end of the day, it doesn't actually have to kill startups. And so today on the podcast, I want to be breaking down what happens in an industry when you still focus on a small vertical like this. What basically the outcome has been for Julius and where I think this is going to go in the future. Before we get into that, I wanted to mention if you've ever wanted to try any of the top models that I mention on this podcast, I'd love for you to check out AI Box AI, which is my very own startup, which is currently in beta on the platform. One of the things I love, you basically get access to the top 40 AI models, all for 20 bucks a month. So you don't have to have 20 subscriptions to everything. But we have a section in there which is basically the benchmarks. It shows you the price per AI model compared to using it against other AI models and also the quality, which one has the best score basically on the benchmark. So if you go over to something like Sonnet 3.7, you can see basically how much it costs in comparison to other models is kind of up there because it's their top model. But you can also see that it is the highest score next to a lot of others. But you might be surprised that the Quinn 2.5 model isn't actually super far behind based off of benchmark scores at 77. So you also can find, you know, Gemini is kind of competing well against it. So a whole bunch of interesting insights. If you're interested in trying out different AI models all in one platform, you get access to everything from OpenAI, anthropic, deep seek, Google Meta, Nvidia X, a bunch of image and text generation tools. You go see all the models on our website, but I'd love for you to try out AI box. AI. All right, let's get into what's going on with this AI startup. Julius so just raised $10 million in the pre seed like I mentioned. What's interesting is their CEO is like sort of low key, famous. You probably you, you may remember him, he had a viral prank back in the day with when Elon bought X, him and his buddy pretended to be fired ex workers and they went outside with their boxes and gave all these like press interviews about how Elon was firing them for these ridiculous reasons and all these crazy things Elon was doing. And it's kind of this like viral moment. And of course they were just like random people that just showed up at the Twitter headquarters the day Elon was taking over and just had like boxes and so it was kind of funny. So he went viral for that. But he's also an actual founder who starts actual, you know, was starting an actual company. So what's interesting is this $10 million round, it's a whole bunch of really big VCs that are backing this. So it's not random people, it's Bessemer Ventures is leading the round horizon. VC8 VC Y Combinator, of course the CEO of Vercel, which is Guillerm Rauch, the Twilio co founder, Jeff Lawson, the CEO of Perplexity, Arvind Srimvas. So a whole bunch of high profile payers are players. And what's interesting is a lot of people, I think they, they, they, they kind of laughed at this company saying like, look, your company's gonna be completely killed by the latest updates of, you know, better and better models from ChatGPT because you're, you know, a data analyst. Well, ChatGPT can analyze data too and it can make you graphs and it can kind of do everything that you guys are doing. So why are you special now? You, you know, you're just a wraparound chatgpt. They're going to roll over you like what? How could you compete? Why are you special? And I think this is a really important question that a lot of AI companies are getting asked right now. But I think that the ability to go deep on one specific topic and one specific dimension, one specific industry or niche is so valuable that these big foundational models will never be able to get every single feature set and tool that a person in any specific industry would need. They can generally make tools that are really useful for everyone. But when it comes to, you know, every little thing that a welder needs to do and every, you know, Maybe software or use case that he could think of. You just want like a welder specific software tool or a salesperson specific software tool instead of just relying on ChatGPT for anything. So in any case, what are they doing? Their founder is Raul Sunwalker. He actually launched the company back in 2022. He went to Y Combinator for it. But what's interesting is it was originally a logistics startup and they pivoted away from that. Again, I'm a big fan of the pivot. If your company isn't working, don't scrap it. You built a lot just to find new ways to grow and come up with different concepts. It was basically designed to act like a data scientist. It analyzed and then it visualized data sets and it performed predictive modeling. It was basically running from ChatGPT and Claude and Gemini, which is interesting. I love the ability to swap between the three models because there's always a new. There's whatever the model that came up most recently is always the best. So if you always want the best, if you know you just use ChatGPT for everything, while when models come out that are better, you're going to be stuck with something that's not the best. Whereas if you have one of these platforms that just allows you to switch to the best model, honestly, I think there's like huge value in startups that are doing that. The competition from the top models makes startups more viable, in my opinion. But basically they carved out their own niche and they said that they have about 2 million users and they have more than 10 million visualizations, data visualizations that have been generated. So this is something that's very popular. A lot of people are using it. They said, quote, the easiest way to use Julius is to just talk to it. You can talk to AI like you would talk to an analyst on your team, and the AI, like a human, would go run the code and do the analysis for you. Right. So you kind of have to know what you're asking for. But I think they help with a lot of the tools that make that easier than just straight using ChatGPT. Something that you could like possibly ask it would be, can you visualize how revenue and net income correlates in different industries in China versus the US and it'll be able to come up with something for you to visualize that. What's interesting is last year, a professor at Harvard Business School, Ivan Bojivanov, he was really impressed. He actually saw it and he asked them to modify it to be specifically for Harvard's new required course, which is called Data Science and AI for Leaders. So it's kind of interesting. I think those kinds of projects help a product along immensely, right? If someone's like, you know, we have this specific use case. In this case, it's literally a class for data science and AI and leaders. So they have a very specific, like, data science class. And they're like, we need it to be able to do all these things. And so what's cool is when you partner with academic institutions or businesses, you could also do this with like a business partnership and they tell you the features that specifically they need in order to accomplish the task. You're making your product so much better. So I think this was a kind of a good collaboration they did with Harvard, and I think it helped out the product a lot. So one thing that son Walker said about this, he said, people told us you're not going to succeed, basically because ChatGPT is building this. What we found was that being focused on a use case is really important. So of course he kind of got a little notoriety from his, like, his viral prank back in the day, but he turned this into a real company really focused on a use case. And so I think that overall, this is a really interesting company and a huge congratulations to the whole team on raising $10 million pre seed round. I'm excited and curious to follow along on the company to see how it grows from here because it's, you know, it's reached a decent amount of growth with, you know, 2 million users. But I'd be curious to see how they scale beyond this. All right, thank you so much for tuning into the podcast. I hope this was interesting and kind of got your mind thinking a little bit about how companies can be super viable today, even if, you know, they're quote, unquote, AI, you know, a GPT wrapper by going really deep on a specific industry and solving a problem for a specific user base and user set. If you learned anything new, I would love a rating and review on the podcast. It really helps it to be shown to new people. So that helps me out a ton. I'd really appreciate it. And also go check out AI box AI. If you want to test out all of the latest AI models on one platform for one price, you don't have to pay $20 subscriptions to 100 different platforms. Just go check out AIBox AI and I hope you have a fantastic rest of your day.
The Joe Rogan Experience of AI: Episode Summary
Episode Title: Another LLM or a Disruptive Force? Julius Explained
Release Date: August 6, 2025
Host: The Joe Rogan Experience of AI
In the latest episode of The Joe Rogan Experience of AI, the host delves into the burgeoning landscape of artificial intelligence startups, focusing on a promising new venture named Julius. This episode examines the intricate dynamics between specialized AI companies and large foundational models like ChatGPT, highlighting both the challenges and opportunities within the industry.
Julius is introduced as an innovative AI data analyst startup that recently secured a substantial $10 million pre-seed funding. Unlike general-purpose AI models, Julius is engineered to perform deep data analysis and visualization tailored to specific industries. The host emphasizes the startup's unique position in the market:
"Julius... is an AI data analyst. And the thing that I think is really interesting here, that I think is going to be, like, exciting for the whole industry, is just how much controversy and I guess, pushback this company had at the beginning when they were first getting started." (00:00)
Julius has attracted significant attention from prominent venture capital firms and industry leaders. Leading the $10 million pre-seed round are esteemed investors such as Bessemer Ventures, Horizon, and Y Combinator. Additionally, high-profile individuals like Guillermo Rauch, CEO of Vercel, Jeff Lawson, co-founder of Twilio, and Arvind Srinivasan, CEO of Perplexity, have committed to backing the startup. The host highlights the credibility and potential that such investments signify:
"It's a whole bunch of really big VCs that are backing this. So it's not random people, it's Bessemer Ventures is leading the round... the Twilio co-founder, Jeff Lawson..." (00:00)
A significant portion of the discussion centers on the skepticism Julius faced from critics who argued that large language models (LLMs) like ChatGPT could render specialized startups obsolete. Critics questioned Julius's differentiation, questioning:
"ChatGPT can analyze data too and it can make you graphs and it can kind of do everything that you guys are doing. So why are you special now?" (00:00)
In response, the host posits that deep specialization within a particular niche provides a competitive edge that generalist models lack. By focusing intensely on specific industry needs, Julius can offer nuanced features and tools that broader models might not support, making them indispensable to their target user base.
Julius boasts an impressive user base of 2 million users and has generated over 10 million data visualizations. The platform allows users to interact with the AI as they would with a human data analyst, facilitating complex data queries and visualizations through conversational interfaces.
"The easiest way to use Julius is to just talk to it. You can talk to AI like you would talk to an analyst on your team, and the AI, like a human, would go run the code and do the analysis for you." (00:00)
This user-friendly approach not only simplifies data analysis but also empowers users to derive meaningful insights without needing extensive technical expertise.
A notable highlight is Julius's collaboration with Harvard Business School. Professor Ivan Bojivanov integrated Julius into Harvard's new course, Data Science and AI for Leaders, prompting Julius to tailor its functionalities to meet specific academic requirements. This partnership underscores the platform's adaptability and its potential to meet specialized educational needs.
"Last year, a professor at Harvard Business School, Ivan Bojivanov, he was really impressed. He actually saw it and he asked them to modify it to be specifically for Harvard's new required course..." (00:00)
Such collaborations not only enhance the product's capabilities but also validate its effectiveness in real-world, demanding environments.
Julius is helmed by Raul Sunwalker, a founder with a unique background. Prior to founding Julius, Sunwalker gained viral fame through a prank involving Elon Musk and Twitter, where he and his associate impersonated fired employees amid Musk's takeover. This viral moment brought him notoriety, but he successfully transitioned to building a credible AI company.
Initially launched in 2022 as a logistics startup, Julius pivoted to its current focus on data analysis and visualization. The host commends this strategic shift:
"Again, I'm a big fan of the pivot. If your company isn't working, don't scrap it. You built a lot just to find new ways to grow and come up with different concepts." (00:00)
The host expresses optimism about Julius's trajectory, particularly given its robust user growth and substantial funding. Despite the dominance of large AI models, the success of Julius exemplifies how specialized AI solutions can thrive by addressing specific user needs and industry challenges.
"The competition from the top models makes startups more viable, in my opinion. But basically they carved out their own niche and they said that they have about 2 million users and they have more than 10 million visualizations, data visualizations that have been generated." (00:00)
This perspective suggests a symbiotic relationship between large foundational models and specialized startups, where each can complement the other rather than exist in direct opposition.
The episode concludes with a reflection on the viability of niche-focused AI startups in an era dominated by expansive models like ChatGPT. The host celebrates Julius's achievements and anticipates continued growth and innovation from the company.
"It's reached a decent amount of growth with, you know, 2 million users. But I'd be curious to see how they scale beyond this." (00:00)
Overall, The Joe Rogan Experience of AI presents Julius as a compelling case study of how specialization and strategic focus can enable AI startups to flourish amidst intense competition from large-scale models.
Discover More AI Innovations:
While the episode primarily focuses on Julius, listeners are also introduced to AIBox AI, a platform offering access to over 40 top AI models for a single subscription fee. This service highlights the growing ecosystem of AI tools catering to diverse user needs.
Join the Conversation:
If the insights from this episode sparked your interest, consider supporting the podcast through ratings and reviews, and explore the latest advancements in AI by visiting AIBox AI.