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I have been saying that the next year, 2024, or, sorry, 2025, is going to be the year of AI and video. And there's always new news coming out in this space. I think it's really accelerating compared to even other areas of AI. And today is no exception to that. Runway, which is one of the biggest AI video generators, has announced that they have set aside $5 million to fund up to a hundred films that are using AI to generate the video for them. So this is something really interesting to me. This is something very, very exciting. So much is happening in this space right now. Let's dive into all of it. Before that, I wanted to say, if you've ever wanted to make money from AI, whether that's a side hustle or scaling and growing your business, I would love to have you join the AI Hustle school community. This is a community where every single week, I produce exclusive content. I don't post anywhere else where I'm breaking down the exact businesses I'm trying side hustles. I'm doing tools and AI. AI tools that I'm using to generate money online. I share how much money I'm making, what products I'm launching, all of the insider information that I don't share publicly. It's all there. For $19 a month, you can get that. Exclusive content, tutorials, and, of course, an incredible community that helps each other brainstorm, grow products, test things, all of the amazing stuff. So if you're interested in growing and scaling a company you already have, or starting a new side hustle and making money with AI, join our school community. It's at a discount. This week eventually will be $100 a month. Right now, it is $19 a month to join, and if you lock in the price, it will never get raised on you. So let's jump back into what exactly Runway is doing. So really impressively, Runway has done a bunch of different things I think they're quite famous for. I've been watching for the last two years now. They. They host these, like, film festivals where indie filmmakers make videos with. Runway is kind of interesting because at the beginning, they were very, very basic. Like, I remember watching some of these where it was like, you could tell they. They started out with a shot of, like, a person, but because they couldn't replicate the same person, they would then, like, just show the back of a person's head and all of the subsequent shots in the. In the film. So they were definitely had a lot of limitations. The technology has come a very long way where you can try to get, like, the same person throughout, like, different shots. And all sorts of impressive things, including uploading an image and having it generate a video from that image. So you could use AI to generate an image with the same person in it. Or you go take a bunch of pictures and essentially have it animate the pictures. A lot of different things you can do with Runway. But now they're setting aside $5 million. They're a big proponent of just growing the industry and helping, I guess, support AI inside of filmmaking. They've set aside $5 million, and they're going to fund a hundred different original films. So if you are looking to be an AI director, if you're curious about the whole industry, I think this is an amazing time to get back into do this. So it's called Runways Hundred Film Fund. That's what they've. They've dubbed this, essentially. And it's doing some really interesting stuff. Specifically, what they said about it is, quote, traditional funding mechanisms often overlook new and emerging visions with the larger industry ecosystem. So they're saying this in a. In a blog post. Specifically, all of this is a grant. So when they give the money, it's not like you have to pay it back or anything. It's just straight up going to be giving to different filmmakers. And the whole idea that they're going to be creating is, quote, features, shorts, documentaries, experimental projects, music videos. And, of course, if you have any other unknown formats that they're excited about, I think they'll also fund those. So what's really interesting to me is that if you get one of these awards, it's also going to come with up to $2 million in Runway credits. So I don't believe they're giving $2 million away to each person that gets that award. But I think that that's just there, you know, that's how much they've allotted total, perhaps. It doesn't say that the cash side has. Or I guess the announcement when they made this whole post, it says that. So right now they set aside, like, $5 million. But they said that that $5 million has, quote, the potential to grow to $10 million. So someone reached out to Runway and asked them what they meant by this. And James Umfrenson, so he's the Runway's head of creative. He essentially said that they wanted to, quote, be as flexible as possible in how we approach the scope of this fund. We're starting with 100 films, but we hope to do more over time. So this is actually exciting to me. It Seems like they're really, um. They're really excited about the. This, right? They're like, all right, we're putting away $5 million. Maybe it'll be $10 million. We're gonna give you guys millions of dollars in tokens to actually run on Runway. And that's what. That's what I. When I first saw this headline, I wasn't sure. I'm like, oh, man, is this just like. They're giving away, like, credits on their platform? Because it's pretty expensive to generate a lot of these videos. But, no, they're giving away credits and actual cash. So you can use the cash to do a lot of the other areas of filmmaking, which makes me think there's going to be some really impressive films coming out of this, which I am incredibly excited for. Now some people are asking, why would they do this? You know, what's the point? To me, the point is very obvious, right? They want to create the best films possible that come out of AI they want some of these things to go viral. A lot of people to watch a documentary or a whole film created by AI and then to be like, this thing was created by Runway. All of a sudden, they become very viable for Hollywood producers. Hollywood, you know, production teams run. Runway is already making deals with, I believe, Lionsgate to be their supplier of AI generated videos for films that they're making in the future. So big Hollywood producers and, you know, places are already using Runway, and I think they want to grow that. So how exactly this $5 million is going to be divided? Apparently, it's going to be divided 100 ways. So up to $1 million grants are possible. And I don't. And then I think, you know, they'll do much smaller grants, too. If you need 10,000 or 20,000 or smaller grants, they'll do that as well. But the biggest they'll do for one individual would be $1 million. So if you had a really phenomenal idea, but it needed a really big budget, you could get up to a million dollars from it. Talking about all of this, Runway said, quote, each project will be assessed on its own particular production needs. When it comes to grant considerations, they got a bunch of fine print. You can read about it. But in any case, my assumption is if you have some clout, maybe you are already kind of like a director that's doing some things. That's the people that are going to be getting more money, right? They want the experts to be getting extra because, you know, they'll be making something more impressive theoretically, than just Perhaps regular people. So good news is Runway is not going to have any sort of ownership control over the projects that are created. Um, they only are requiring that you send bi weekly production updates. Right. They don't want to have one of those situations that I think Netflix ran into where they gave someone millions of dollars and they spent it all on, like, Bitcoin or. And lost it all. So they want you to actually say what you know, what you're building. And then of course, they have to be allowed to showcase the final result however they see fit. Right. Use it as commercials. Use it for whatever they want. They have a bunch of different advisors. Tribeca Films Film Festival co founder Jane Rosenthal, and then also Will. I am. Who are going to help select the winners, maybe even offer some extra support. This is, you know, obviously this whole film fund. They're going to say, like, please use our product. Although I think that you're allowed to use AI and other things as well for the films that you create. So as long as you're using that. And so, yeah, I think this is really exciting to see kind of what's coming down the pipe and what people are going to be able to create. No doubt. I think people are going to create some really incredible shots. Runway is an amazing company. I'd be curious to see what a fully AI generated film looks like versus a film that is using, you know, part real film, part photos that get animated by Runway, part Runway generated. Like, you could see, like all sorts of combinations of really incredible films. And I think next year is the year of AI and video. I've been saying that for about a year now, and I think we're about to see it. Especially with all this money, all of this technology going in the space. Phenomenal times. I'm super excited. I will keep you up to date on all of that and where it goes. And if you're interested in making money yourself, go and apply for this. If you're interested in making videos, if videos are not your thing, or even if they are, I would also love to have you join the AI Hustle School community that I hosted, where I share all of the techniques and tools, exclusive content on making money with AI. Hope to see you there and I will see you next week.