← The Journey with Morgan DeBaun
The Journey with Morgan DeBaun
AI in the Music Industry with BBL Drizzy Creator King Willonius
00:41:18
Loading summary
Transcript189 lines
- [00:00]
A
Hey everybody. Welcome back to the podcast. I'm here with King Wallonius. We are going to talk all things AI and creativity and just some of the updates and news that have been happening with AI in music and entertainment. There's so much moving really, really quickly. King and I met. I was in Martha's Vineyard at a brunch with Meta and they were talking about their new glasses that were going to come out and all this stuff. And he came up to me and.
- [00:25]
B
He said, hey, everyone's to get Afrotech.
- [00:28]
A
And I said, oh, baby, Afrotech is scheduled. It was quite scheduled at this point, but what's up? Like, what you got going on? And he's like, you know, have you heard of BBL Drizzy? And I was like, bbl, right, of course. You're like, I made that. And I was like, oh, okay, so you're like a producer. You're like, yeah, of course. I didn't know that, that that concept came from an AI world.
- [00:53]
B
Yeah.
- [00:54]
A
So walk us through, like, how you got started and how the BBL Drizzy thing popped off and then we can talk a little bit more about how creatives can think about this.
- [01:07]
B
Yeah. So my background, stand up comedy or stand up comedian? Still stand up comedian and screenwriter. I guess you could just say like multi hyphenate because I was like doing all the things like making films. Yeah. And originally got started AI, I was in a TV writing fellowship and the writer strike happened and so the writer strike happened and I. I chatgpt was already out because it came out what, like, around, like November, just barely. Yeah. So I was so fascinated by the tools and I was just like playing around with it every day and like mid journey and. And then I, I decided to kind of just like, kind of leaned into it and I was, I was very hesitant just because, like, you know, obviously the, the writer strike was caused a little bit by. Because of AI, and I didn't want to get blackballed, you know, by the industry. And literally, I remember I was just like sitting in my room one day and just like going back and forth and I was like, man, you know, I don't want to be blackballed because AI, you know, people have very strong feelings. And then I was like, all right, well, let me look at all the checks that I got from the wga. And it was zero. So I was just like, you know what, Let me just, you know, better myself. And. And then I just started leaning into AI and I started making like, AI trailers. I started making AI trailers of, like, scripts that I wrote. And then that started gaining some traction. And then, then I remember I was. I was trying to. I was going to every AI event I could go to. I was like flying across the country. I was entering every AI film festival back attended in the weekend. I made BBL Drizzy. I was in the Pika Labs 48 hour film festival. And it was like, I was doing that. I was like, all right, 48 hours. I'm made this film. It's going to be dope. And then I was like, at like hour 40 and I was like, let me just take a break. Went on Twitter. I saw bvo Drizzy was trending because Rick Ross and Drake were beefing him. And Rick Ross said that Drake had fake abs, so he started calling him DVL Drizzy. And then I just took it and made a song. Didn't think and anything of it because I was like, my engagement on Twitter was like zero. And then it just. The views just kept going up and up and then finished the film. Didn't. Didn't win anything. Funny enough with it. And then I remember I had to go to Vegas because I was doing like a AI esports event. I remember. I remember getting on the plane. It was at like 30,000 views or something like that. Went to sleep, my phone died. Woke back up in Vegas. Turns turn my phone back on. It was like a million hits.
- [03:38]
A
Crazy. Where did you release the song? On Twitter?
- [03:41]
B
On Twitter and like Instagram or whatever. So the views just kept going up. And then like, my boy hit me like later at night. He was like, man, Van Lathan's talking about your. Your join on this podcast. And then. And then that was it. You know, like the normal viral cycle. Things go viral for like a day or two and then that's it. And then like two weeks later, metro booming took it and it went mega viral and then paid for it. Yeah, yeah, yeah. And then like two weeks after that, Drake took it and sampled it and then it, you know, became the first AI sample song in music history. So, you know, I. I like to say it's like, it's the BBL that won't go away. You know what I'm saying? Because it just. It just keep bouncing back and like, catchy. So the.
- [04:27]
A
So the tune that we know BB as your tune.
- [04:31]
B
Yeah, yeah, that's.
- [04:32]
A
But it's AI generated.
- [04:34]
B
Yeah, yeah. So my lyrics, my lyrics, and you know, AI as. As a collaborator, you know, that's. It helped me make this amazing song. You know, so, you know, the rest is history. But, you know, I've been making comedy songs for. For decades, you know what I'm saying? Since, like, my, like, early, early since I was. Honestly, since I was like, like 8 years old, I've been making like, like, writing comedy songs ever. But, you know, the reason I, like, try to lean into AI and like, I try to tell people to, like, reframe and reimagine how they think about AI is just because, like, it did wonders in my life. Like, had I not had AI, I would have completely missed that moment. Right? Because I wouldn't have been able to generate that song. It was. I would have had to get a 70 soul singer, had to do a photo shoot because the COVID was AI had to mix and master the song and do all these different things, and by the time it would have came out, we probably wouldn't have been talking about GBL Drizzy no more. You know what I'm saying? Yeah.
- [05:28]
A
It was because Rick Ross was already making the phrase a thing, and then you just attached something creative that people could get behind.
- [05:36]
B
He made it a hotline, I made it a hot song. You know what I'm saying?
- [05:40]
A
So have you met Drake?
- [05:41]
B
I haven't met Drake yet. No, I haven't met Drake because that.
- [05:46]
A
Was also at a time where, you know, people.
- [05:49]
B
I don't know if he. I don't, you know, I, I. Yeah, I don't know if Drake was upset. Some people told me that it was in his inner circle. He was upset at the time when it came out.
- [05:58]
A
But was Drake not upset?
- [06:00]
B
Yeah. You know what I'm saying? Like, you know, maybe it's a Canadian thing. No shit. No shade to Canada. I want to go. I love Montreal. I want to come back to your country. But, you know, it was just. It was like my, my thing was, was humor. And like, if you listen to bbl, Drizzy, I. I'm really not. It's not a diss to Drake. It's actually a celebration of the bbl. So, you know, that's really what it is. It's like, yeah, I got the best yams ever. So. So, so that, that was my perspective because I. Even when I make comedy, I like to find, like, an angle that I don't like to necessarily tear people down with. You know what I'm saying? It's more so like, we can all laugh. I had a song like, right after that with. About Amanda Seals. Amanda, and it was during the interview with her and Shannon Sharpe and, And the whole premise of it was like, you know, everybody, she was like, she self diagnosed herself and said, yeah. And a lot of people had her.
- [06:54]
A
On the show right after actually.
- [06:56]
B
Oh, word. Yeah. I mean, she, she, she, she DM me like, she loved the song and like, and my, my stance was, it was like, let me take Amanda's side on, on this, this record. So. And it ended up being really dope. But the, the conversation on, on Twitter at the time, her ex was just like, you know, people like laughing that she self diagnosed. I was like, all right, let me, let me flip that and like, offer a different perspective. And she ended up loving it and it ended up being one of my biggest songs, you know, that year. So that's crazy.
- [07:27]
A
It's about creatives, you know, like being able to take something that's trending and then AI just accelerates the pace so that they can get something out in the moment when it's trending.
- [07:38]
B
Right.
- [07:39]
A
But I think something that you mentioned that I have to make sure is clear because, you know there's gonna be a lot of people who listen to this are like, I'm just gonna do that.
- [07:45]
B
Right?
- [07:45]
A
You had 10 years in the game right before, and this was just a new technology unlock that has allowed your process to speed up. And it's not like you could have woken up 10 years ago and been like, boom, boom, bam. I'm gonna take this, take this and know how to do this.
- [08:00]
B
I'm so glad you, you mentioned that, Morgan, because I think that's the part that I think gets lost. I think people think that with AI you can just press a button and the things just. But, you know, it took. I put my 10,000 hours in comedy. I put my 10,000 hours in. I mean, I got thousands of songs that I've written that like, literally people have never heard. Like, on my SoundCloud, I got about 200 songs on there. If the song had maybe 100 views or whatever, like 99 are probably me, right? And on, on top of that, you know, I spent, I did over 30,000 images in mid Journey. So like, when it came time to make that moment, it took. I, I tell people all the time. It took me about 30 minutes to make people drizzy. But that was because I knew exactly how to prompt the song. I knew exactly how to prompt the image. Like, I, I, I write music, so like writing a song, it, it didn't take me long to like, actually to write the song. So, you know, so you can't, I mean, there, there are There are going to be people that use AI and they just have this moment where they just make something really fast and it goes viral. But for people that have spent their time, you know, just, just crafting and getting better at their craft gives them a superpower now. You know what I'm saying? Yeah. So, you know, it's like being Batman with the ultimate Batman utility vest. You know, Batman with prep, as they say. That's right there.
- [09:24]
A
That's right. I think that's really important because, you know, everybody's selling a get money quick. Especially with AI now it's like, oh, like the scammers are like, right, well, if you're a 10 year scammer, this is definitely a good tool for you, Right?
- [09:37]
B
I mean, the scammers are going to always find a way. I mean, shout out to them, man, that. That's a whole series. Oh my gosh.
- [09:43]
A
Like, like there's Instagram accounts right now that are popping that are just like these AI white girls thriving.
- [09:50]
B
Yeah.
- [09:50]
A
Just like models. And there are comments after comments. I'm like, I don't know that these men know that this woman isn't real.
- [09:57]
B
You know, and part of that, I don't know if people care. Like, to be honest, I think there's a whole lane, like, I think that people just, man, you know, that stuff looks cool.
- [10:07]
A
Let's talk about it. A song that is AI generated, that gets a million listens should be valued at the same amount as a song that was generated by a human.
- [10:22]
B
Right?
- [10:23]
A
And a real band and a real producer.
- [10:25]
B
Right?
- [10:26]
A
Million listens. Do you think they should be paid the same?
- [10:30]
B
Ooh, man, that's. That's a, that's an interesting conversation, you know what I'm saying? Because, you know, a lot of times it's about the feeling and then it's all about like who made it. Right? Because if I don't know who's the most popular, like if Beyonce made an AI generated song is probably worth a lot more than just, you know, Joe Schmo making the generated song. So I always just look at it just like. And I got this awareness just because of the BBL drizzy moment. It was just like a lot of people didn't know it was AI generated and it just made people feel good and made people laugh, right? So I was like, sometimes just like, like you look at, I mean, I was in New Orleans earlier this year and there was these dudes, they were, they were like beaten on. They had this little bucket and they were just like drumming and I was like, you know, that's music. Some people can be like, that's not. That's not a studio, and that's not X, Y, Z. But when you. When you walk down the street and you hear that, it makes you feel something. Right? So I look at it, you know, somewhat similar, and I know it's very controversial, but it makes people feel something. You know what I'm saying? And at the end of the day, that's really what it's about. Because if I. If I played this song and you had no idea, the backstory of wouldn't matter. You just, like, it wouldn't matter.
- [11:46]
A
I mean, I'm definitely of the same opinion that I think a lot of art is subjective. I think a lot of creativity is subjective in terms of value. Like, who is, who is pricing these things in the first place? If the point of artistry, the value is supposed to be on the attention that it receives and the energy that that song receives or that artist receives.
- [12:05]
B
Then.
- [12:08]
A
The price should be the same.
- [12:09]
B
Right? Because, I mean, if you, if you had a painting or you did something digital in Photoshop. Right. If what. I mean, I think, I think for.
- [12:18]
A
All three, the same thing with fine arts. I mean, artists who. They put on a screen the outline of their thing, and they're not. They're not sketching it freely. They're sketching, you know, a scene because it's. And. Right, but then there's artists that can sketch just with their eyes closed.
- [12:34]
B
Right, Right. I. I think, I think because of the nature of music and how much music means to us, you know, and like, spiritual nature of music, and you're talking about just like vibrations. I think that that's why these conversations, you know, tend to be very heated because, you know, it's black people. Music are like. And not to say other races don't love music just as much, but like, music is set the fabric of, of, you know, So, I mean, you go back to, you know, from a biblical sense. In the, in the beginning, there was a word, you know, that's 100%, that's vibration. So, So I understand, like, why, you know, it's, It's. It's so divisive. Right. But I don't know, like, I like the. I don't know how to say the girl's name, but the one that just got the $3 million, a new artist. Yeah, maybe.
- [13:29]
A
Explain that story. So explain what's going on in the music label industry.
- [13:33]
B
Yeah, I don't see. I don't. I don't Know, all the way because I'm like, I'm just kind of. Just. Somebody kind of snuck into the house, the new crowds, and just, like, I'm like, oh, it's nice here. Y' all got a nice.
- [13:42]
A
There's an AI artist who just got a huge deal, and she is not a real person.
- [13:48]
B
So from my understanding, very limited understanding, she is a songwriter and a very talented one because it's, like, her lyrics, and she's using AI to create the songs.
- [13:58]
A
I think it's Zanya, created by Talisha Jones, just signed a $3 million record deal. And artists like Kalani and others have said, you know, investing in these corporate AI characters is challenging for people of color. Definitely. I mean, I guess the benefit of this Zania Monet is that there is a R and B artist behind her.
- [14:24]
B
Right, Right. I definitely understand the stance that, like, Kehlani and other people have taken, but at the same time, I'm just like, how come we not talking about how this black woman just got $3 million, you know what I'm saying? Like, that's. To me, that's.
- [14:39]
A
Actually, she happens to be black, but what if she was a white woman with a black. A black artist?
- [14:44]
B
Well, that. That's. That's another conundrum.
- [14:47]
A
Is that any different than. Than how they used to do black artists with white people behind them, too?
- [14:52]
B
So I think that that's the. I think it's very complicated and nuanced. I like to just. Again, so for me, I guess it's. It's. My perspective is just. I've seen what AI has done for me, and it's changed my life and presented a lot of opportunities for me where I always. For the longest, I felt like I was outside. I couldn't break through Hollywood. I could do every type of. Like, I felt I knew I was talented, but for whatever reason, I just couldn't break through. I had meetings with people in the industry, and they would tell me, we can't put you in a box, so we just not going to deal with you. You know what I'm saying? I was like, I could write. I can do all these dope things. Yeah. From that standpoint, I do. I am happy that she's able to use her talents to kind of change her life and change her family's life. I think that is something dope that we should be maybe talking about a little bit more and celebrating. Because, like. Like, my whole thing has always been as. As I talk about AI. It's like, you know, there's a Lot of conversations about what AI is going to take away. But I'm like, what if you applied your creativity to AI? Because we have, like, master tools now, right? Because that's all I did. I just. When I first started out, there were a lot of my screenwriting friends were like, fai. And like, this is. Yes. And I was just like, I don't know. I'm just going to lean into it. Like, I want it. This is allowing me now, instead of doing a regular pitch deck, I can create a trailer that shows you exactly what I'm trying to create. So that's just because I just decided to lean into this tool. So, you know, for. For Talisha's situation, you know, she's somebody that was like, you know, I'm a songwriter, she's in Mississippi. So I was like, maybe she doesn't have the connections. And she's like, wow, I'm able to actually get my idea from this, you know? And like, you know, maybe she. She might have started out where it's just like, I just want to break into the music industry and maybe make some connections. And it just. She ended up getting filmed. I don't think it's as easy as, like, a black and white situation where you're like, this is this.
- [16:53]
A
But it doesn't really matter what we think. It's already happening.
- [16:56]
B
Exactly.
- [16:57]
A
I think part of the debate that people have on, should we, shouldn't we? It doesn't matter. It's already happening. So are you going to decide to participate, or are you going to decide to be mad at all the people.
- [17:06]
B
Who are on the opportunity?
- [17:09]
A
It's already happening. People are already using AI in their work, in their creativity, in their design process, in their editing process. Your photographer, you're an artist. Whether you're a musical artist, like, it's already there.
- [17:24]
B
I would say, too, Morgan, I think that, like, in New York, I have this organization, AI in the Culture. We teach black people and people of color. I would do hackathons. When I. And I tried expressing them, I'm like, look, man, the creative side of AI is just one small part. It's about to affect every industry, education, health care, construction, like, you name it. So we have to really understand that we're in the AI revolution. It isn't coming. It's here. And then I also try to think about, like, where we are on just, like, the human civilization timeline, right? Like, is this. Is AI something that's just, like, inevitable? Like, is this something that, like, there are conversations about transhumanism and all These different things.
- [18:02]
A
But just the first generative AI more specifically is just my first step and actually a baby, baby step into this superhuman evolution. Like an. I think it's really hard for people to wrap their heads around.
- [18:15]
B
We need to talk about Quantum.
- [18:20]
A
What have you been learning? I mean, you've been traveling around the country this last year, and you've been traveling the country and in both spaces, right? Lots of black spaces where people are in tech and front. And then there are lots of black spaces where it's like old school, like you saying today, cbc, where I'm like, right, teach the regulators.
- [18:42]
B
Right.
- [18:42]
A
So what have you been observing in terms of the sentiment and things that like, you think that black people could be doing differently?
- [18:49]
B
Oh, man. When we touch AI, like when we fully embrace it and, and, and I'm a lot of times just focusing on the creative side. So, like, the hackathons that I do are like AI film hackathons and like music hackathons and whatnot. We do vibe coding and like agents as well. But like, I, I, It's a lot easier to just say like, hey, let's make a film. And when I showed them my process, but we just, we're so talented, you know, and which. We know that. But like, like right now, I think with AI, a lot of people are intimidated by it. So once they have somebody that can just show them and like, how to do it and how to do it the right way and, and then just give them confidence, you know, to be like, hey, man, just make the thing that these AI film hackathons, I mean, they just, the films that they're making. And my mind is short because I'm like, I'm all about speeds. I'm like, we use VO cling.
- [19:43]
A
So VO is only got eight seconds.
- [19:45]
B
Yeah, VO does eight seconds. And they all do roughly about like five. Eight seconds.
- [19:50]
A
Five seconds.
- [19:51]
B
You have to like, you stitch them together like in the, in an editor like Adobe Premiere or Captain or something like that. But it's just so talented, like our stories. And that's what I'm, I'm really excited about.
- [20:02]
A
It's really good. It kind of reminds me of when web series were a thing. I was in college when web series, like black web series really were popping. Like Awkward Black Girl, I think, started it off. And then you had like the dormtainment guys doing a bunch of stuff. Like there was this group of guys in London that were doing a bunch of things. They weren't skits necessarily anymore. They were, you know, longer form things on YouTube. And I remember I had spent the summer in D.C. with my, I was working, had graduated, was working at Intuit and I spent a summer working in the lobbying office at Intuit effectively. And I was living with my uncle who lived in, in D.C. and you know, he was a 40, 50 something year old black man. And I would come home and he was watching some of these web series and I thought it was so interesting because I was like, oh right, like there's so many people who have been disenfranchised by the scripted content world but because in the Internet you can find your niche.
- [20:57]
B
Right.
- [20:58]
A
He was watching was very different than what I was watching but equally as valuable in the ecosystem. I don't feel like, I don't feel like whatever that web series generation, I don't feel like it continued. Like I don't know that I can go on YouTube today and watch a bunch of web series. I feel like it's been replaced with vlogging and streamers and all this other stuff. But the scripted content, or maybe it's because everyone aspired to be Hollywood star. So then.
- [21:22]
B
Right, right.
- [21:23]
A
Use that to then get into, back into the system versus bucking the system. And so I'm curious if that will happen here where people use AI but they secretly want to be a part of the industry. So then they do what this young lady did where they have a record deal with the industries. Like you're, you know, or like, or should we be creating platforms for AI stories and like an OTT or a fast channel for AI black stories.
- [21:51]
B
Right.
- [21:51]
A
And don't try to get indoctrinated back into the traditional system.
- [21:56]
B
Yeah, I think it's, I think it's going to be both, you know what I'm saying? Because I guess like running a business is hard and like it's not, it's really not for everybody, you know what I'm saying? Like my, my father, my father is a business owner in construction. My sister, business owner. Like I have like my. But I prefer to just be an artist, you know what I'm saying? And like some people would just want that lane of just being like, I just want to make stuff. And then you have people that is like I want to create that infrastructure. You know, here's the, the black Netflix or the Netflix for AI, you know what I'm saying? But you're going to see, you look at, you know, Gracie's corner. Yeah, that was just a family that I'm going to full story, but it's a family that they came to alphertech.
- [22:35]
A
We gave them award and three years ago before they even started to, you know.
- [22:39]
B
So right. Right now with the current AI tools, you can have your own gracious corner, you know what I'm saying?
- [22:44]
A
But we don't. You know what? That's.
- [22:46]
B
I.
- [22:46]
A
Every night I sit and my son watch the same freaking Miss Rachel video over and over again. And I'm like, all she doing is singing Old MacDonald Had a Farm and bubble, bubble, bubble. Okay, right. Same songs over and over again. And then I look for black versions of that. We've got Ms. Houston, Ms. Monica, but I can count the black versions of it on my hand.
- [23:12]
B
That's crazy, right? But I think that that's just because, you know, like making some of those shows, it's just. It costs money.
- [23:20]
A
Screen.
- [23:21]
B
Yeah, but I mean, but if you don't know how, if you don't know that you, you don't have those technical chops or you don't have those connections, then you just be like, you'll, you'll. You'll almost like put a governor on yourself and be like, I can't do this before you can even start. And that's why I was like, that's why I love AI so much. Because like, this is the most creative moment I've ever had in my life. You know what I'm saying? I feel completely limitless in what I can do. So like, once people like learn these tools, they'll be like, wow, anything I can imagine I can actually create, you know, so. So that's why I was like, you're going to see eventually this explosion. That's part of the reason why I love going out doing these hackathons, teaching and informing these communities. Because it's just like we just, you know, this is my 10%. This is me getting my 10% back. It's my titan. Like a lot of us, it's just.
- [24:04]
A
I think it's also the platform, right? I'm someone listening to this is going to say, I have a YouTube channel where I did exactly what y' all are talking about, right? I would have never found you. When there's also an influx of content that can be created because the cost of content creation is going down and the cost of, you know, being an expert at something is going down. That also means more stuff, right?
- [24:24]
B
That's what happens. And more AI generated because I was just at, I was just at a 16z had like an artist retreat. So they let us see some of their portfolio companies. There is. The company is called Glyph and, and they do authentic AI creative. And it is, it's about. We're going to change the game.
- [24:44]
A
Like, we use 11 labs, which I think they've invested in quite a bit. And actually Chris Lyons, who's head of their Web3, president of Web316, speaking at AfroTech this year.
- [24:53]
B
Okay.
- [24:54]
A
11 Labs, for people who don't know, is basically a tool where it's audio AI generation tool. So you can create your voice, create a professional version of your voice, taking two hours of recordings that you train it on your voice uniquely. And then it'll take your voice and then you can start speaking in Spanish, you can start speaking in German, you can start, you know, it'll. You can type in the text and it'll then in your voice make it sound like you.
- [25:21]
B
Yeah, yeah.
- [25:22]
A
Or it has AI generated voices. So whereas you used to have to pay, you know, X amount of dollars per hour for a voice actor, now you can use an AI generated voice actor. And there's voice actors that are licensing their voice in 11 labs as well. So it's now also becoming a marketplace.
- [25:40]
B
Yep, yep. And not only that, speech to speech tools. I use that for a lot of my trailers. So, yeah, so like, if I have trailers where it's just like I want to have like a, a woman's voice or, you know, I'll speak it into my iPhone and then upload it. 11 labs and let it come out.
- [25:57]
A
As a black girl in front of brass.
- [25:59]
B
Yeah, yeah, yeah. Not appropriating black women. But I just, you know, this debate.
- [26:03]
A
Internally, because we're doing. If you go to blavity.com I don't know if it's up today. By the time this goes up, you'll see it. If you go to blabby.com, we're adding a daily briefing, which is AI generated audio of all the stories from the day that were trending based on viewed. And our team ran the whole process internally. Our engineering team, our creative team, our video team, all mostly black peoples. We just. Before y' all start looking for people's LinkedIn, okay. And they were like, okay, how do we create the voice? And they came up with like all these different iterations because you can also prompt a Voice Y In 11 labs, they came with all these different iterations. And one of the people who was prompting was a man. And I was like, I feel about you prompting a woman's voice, like, morally right. And I was picking that voice made by a man. So I was like, get somebody else to do that.
- [27:04]
B
Yeah, man. I mean, I feel like, you know, we talked about just like the bad actors and the scammers, like that's something that, that's. I think it's so important that we have AI conversations and like not only with just like your friends, but your families because, you know, everybody needs like a safe word for their families because it's so easy. You know, with a tool like 11 labs, you can take 5 seconds or 15 seconds of somebody's voice and not clone it. And now you can, you know, use it for, hey, send me $10,000. I just got kidnapped. Like that can happen. And you know, people can do that.
- [27:36]
A
To be clear, because this might be the first time people have ever thought of that. So just to be clear what keep saying, people are running scams.
- [27:44]
B
Yeah.
- [27:44]
A
With all these ar, the scam rate is going up like crazy.
- [27:47]
B
Yeah.
- [27:47]
A
And one of the things that they're doing is taking the voices of, of your friends and family members calling you. They can, they can basically clone their, their phone number or their email so you it's coming from their phone and use their voice to say, hey, I've been kidnapped or I'm in a bind. Can you zell me x amount of money or PayPal me x amount of money? They, your family member is hanging out at the library. They're just fine. They have no idea what's going on. They're on a flight, whatever. But you don't know because it sounds like them and it's coming from their number.
- [28:17]
B
Right.
- [28:18]
A
Master, what he's suggesting is that you have a word that's like banana or something that would be out of the ordinary to say in that type of situation so that you can verify.
- [28:28]
B
Right.
- [28:29]
A
To that person. It's a walk me through. Just in closing, walk me through, what is your tech stack? First talk me through your just like everyday tech stack and then I want to know your, your creative tech stack.
- [28:42]
B
Okay.
- [28:42]
A
Clean, you've mentioned mid Journey, you've mentioned 11 labs, but let's do just your day to day stuff first.
- [28:47]
B
Okay. I would say honestly it's been the Same tools since 2022. Like my main two, we were just in the, in the group chat yesterday, I was talking and if anybody wants to join what's AI in the culture? We got a great AI community that we're building or whatever just to get us involved. But people were asking like what are, what are your stack? And like how do you prompt? But it's been chat, GPT and mid journey. Those are my Top two things. Chad. GPT is bae. My side piece is like, Claude's gotten so bad, though. Yeah.
- [29:24]
A
I mean, like, it's gotten worse.
- [29:26]
B
I don't know. I love chat so much that I'm just like. It's an unconditional, like, are like, I can't see. It's just like you love a child. You just like. I don't know, man. That's. That's. That's my man. And I'm gonna sit beside him. Like, that's that type of vibe. But I still. I still use chat. I use all. I have subscriptions to all the large language models. But I feel that you need a large language model the same way you would have your cell phone. The same way you have a Gmail. You need to have a large language model. It's part of just like your everyday thing. So that could be ChatGPT, Claude Grok, you know, whatever I wanted to say. Because I know a lot of people, every time I say the G word, there's that reaction. Right. But for a research tool, for using Twitter, because I. A lot of my stuff that I'm creating, for me, it's more. You give me a side eye.
- [30:22]
A
Because we can't support this man.
- [30:25]
B
And I. I understand, but I mean, I.
- [30:28]
A
Okay, I'll let you finish. Go ahead and explain.
- [30:30]
B
Yeah, I get. I get it. A thousand. For me, it's just like, I just. I just have to stay up on the tools, you know what I'm saying? But for researching Twitter, it's probably one of the best, you know?
- [30:42]
A
So you're using it to mind conversations in Twitter or explain context behind conversations.
- [30:46]
B
Yeah, because a lot of my stuff is like. Is comedy. And it's like in the moment. So I need to know, like, what are the conversations? And like, it's either that or me spending a lot of time trying to sift through a lot of things.
- [30:56]
A
Do you use Perplexity?
- [30:57]
B
I have comment. Yep. I have common. I have everything social.
- [31:01]
A
You have like projects and custom GPTs.
- [31:04]
B
I make custom GPTs. I use the connectors. I create projects. But I have that. Then I think that it's always best to have like image generation tool. So I like Mid Journey. There's tons of other. Korea is amazing.
- [31:18]
A
Mid Journey. I've really struggled with Mid Journey. I need to study it better because on my Mid Journey, images are mid.
- [31:24]
B
Oh, we can. We just gotta do a little master class, man. You should come.
- [31:28]
A
We might have to have you come teach me and a whole little crew, like, it's.
- [31:33]
B
It's really, you know, what I love about AI. And I, I know I'm drifting, but, like, it's just like, it's not like a, like an after effects right where. Or one of these tools where you, like, I need six weeks to understand this. It's just like, I can get you right in a day, in about 30 minutes. In my, in my opinion, believe that you could.
- [31:52]
A
Because that's what I feel about all the tools. I'm like, I can go watch like five YouTube videos and be 10.
- [31:59]
B
That's why I think it's very important that you find an AI community, find an AI mentor, and find like a AI best friend. So because you go a week without seeing what's happening, you like, it's so much that happens in a week. So at least have a community or some, you know, some friends and whatnot you can tap into and be like, what's going on this week? Like, I highly recommend Adobe Podcast that allows you. You're not familiar with that?
- [32:24]
A
No.
- [32:25]
B
Oh, man, that's. I'm about to change your life right now.
- [32:27]
A
What are we talking about right now?
- [32:29]
B
We. Podcast allows you to essentially take any audio and like, clean it up.
- [32:34]
A
We use descript.
- [32:36]
B
Okay. Adobe Podcast is free. So you can, you can take like, I record audio from my phone and then upload it to the podcast. It cleans it up. It sounds like it was recorded in the studio. It removes any background noise, like it's fired out Notebook. Lm. You try that one.
- [32:52]
A
Okay, so I don't. So, yes, I've tried it. I don't find it helpful. Like, what are you using it for?
- [32:58]
B
Oh, okay. It summarizes everything. You can upload any type of document. I think the best use case is it creates a podcast for.
- [33:06]
A
So you can listen to something versus reading something.
- [33:08]
B
Right. But the dope part about that, it also does mind maps and also does videos now. So it creates like explainer videos. Videos based on.
- [33:15]
A
I haven't tried the video.
- [33:16]
B
The cool thing about the podcast is that you can interact with it. So you can stop it any moment and then just start asking the questions. So what I'll do is like, I have an ebook that I want to read. I'll upload it. It summarizes it as a podcast, and then as they're talking about it, I'll stop it. And I'm like, oh, explain that and then. Or explain it. Explain it as it pertains to my life. So I'm like, I'm doing X, Y and Z. Tell me how, like, Say for instance, I'm reading what's a Bullet? Like the first 48 laws of power. I'm like, apply. How would I apply Law 48 to what I'm doing right now? Oh, well, because you're a comedian and you do AI, you should do X, Y and Z according to Law 48. So that's like an amazing use case. Because, you know, a lot of times you listen to podcasts, you can't actually stop the people. Right. You know what I'm saying? So, Notebook LM is amazing question for.
- [34:05]
A
You that some people may be wondering right now, which is like, how are you making money? Like, how are you. You know, a lot of people who listen to this are trying to figure out how they get passive streams of income. You know, whether they're full time people who have side hustles or people who, you know, lost their job and so they're trying to build a business or they're trying to. They're listening to the show because they're trying to stay.
- [34:24]
B
Yeah.
- [34:25]
A
So they can create something. What's paying your bills?
- [34:28]
B
I sell drugs. I sell. No, our too pregnant. Okay. Nah, it's. I mean, so I use it. It's pretty much a traditional ways that people made money in the past. Right? So like creating content. Creating content fuels everything. For me, that's really what I focus on. The whole method of chop wood, carry water. I don't get too. It's so funny. Like, before I went viral, I used to try to run ads. I used to do all these different things to try to like, get myself out there. And then I just stopped doing that. I just realized that for me, it's just all about if I make content that fuels everything. So I. My mantra now is the more you create, the more opportunities you create for yourself. I get speaking gigs, I get AI. Everything's fueled by AI. So speaking, consulting, making content, freelance, people.
- [35:24]
A
Hiring you to make them trailers. Like, if I was like, oh, can you make this, like, thing for me?
- [35:28]
B
Yeah, yeah. People really me up. So that's why I just, I just, I just know if I just make content every week, it, it fuels everything. So, like, people reach out to me. It gets me new fans, it gets me speaking engagements, like all these opportunities. And then people, they see my work, so they're like, they won't invite me to things and they're like, oh, your stuff is actually dope. So. So I, I try to, I try to tell people as much as I can because I know, you know, everybody wants to go viral and do all these things, but I'm like, man, just consistency is the key.
- [35:58]
A
I agree. And volume.
- [36:00]
B
Right.
- [36:00]
A
I think people say consistency, but then people don't have the volume. And I think that's actually, for me, that's what's been. The biggest difference is, like. But I've been making content for 10 years. I started Blavity, but it was always, you know, just a secondary tertiary thing.
- [36:15]
B
Right.
- [36:16]
A
When I really started to double down on volume and say, you know what? Because of the. How the algorithms are set up.
- [36:22]
B
Right.
- [36:22]
A
Only 5 to 10% of people are seeing what I post, so I feel like it's a lot. But they may only see me once or twice a week, even if I'm posting three, four, five times a day.
- [36:33]
B
Right, Right.
- [36:35]
A
It's not a lot.
- [36:36]
B
And where are you posting? You posting it on just one plat?
- [36:38]
A
Like, well, I used to just post on one platform, but now I post everywhere, so. And I think AI has allowed me to do that in a way that it doesn't change my effort.
- [36:48]
B
Right.
- [36:48]
A
Likely because I have custom GPTs for every platform. This is what it is. LinkedIn GPT. I have an Instagram captions GPT. I have a script GPT, like, viral real script GPT. And I just started a substack this week.
- [37:11]
B
Oh, okay. You're doing all the things.
- [37:12]
A
Go subscribe. Because I've been. I had a free newsletter for years. I've been writing newsletters just to get my brain on a piece of paper and document my life a little bit with people in a more intimate way. And I was like, wait, people been charging people for this, right? You know, so I flashed a substack literally yesterday, and we already have, like, paid subscribers. I'm like, I haven't even posted anything in y'.
- [37:38]
B
All.
- [37:38]
A
That's crazy.
- [37:39]
B
And do you have, like, a. Like a. Like. So I have, like, a manager GPT that kind of just helps me manage my career. But we work. We. And then I did one for. I'm not, like, big in astrology, but I have my shots. I uploaded all my stuff, and then I was just like, tell me what I'm supposed to be doing.
- [37:57]
A
I have a coach GPT.
- [37:59]
B
Okay. Yeah.
- [38:00]
A
I mean, actually, we should talk. This is where people get real weird, but this is the stuff people want to know. It's like, what's going on?
- [38:05]
B
Oh, yeah. Well, I mean, you just to. It's. I say, like, you know, these. These large language model. They're like your assistant, they are mentor. They are your employees. So, like, interact with it just to get, just to get.
- [38:18]
A
Organize it.
- [38:19]
B
Right.
- [38:19]
A
Like ChatGPT is not your assistant. It's these little projects and, and things. GPTs that you have. I have a CO parent GPT.
- [38:29]
B
Oh, that is dope.
- [38:30]
A
So it knows everything about my son, his age, all the things what I. My philosophy, all the, you know, how liberal we are trying to work.
- [38:40]
B
Right.
- [38:41]
A
Because I can't keep up. I'm like, what are you supposed. Are you supposed to know how to count?
- [38:45]
B
Wow. Or no, not chatgpt making you a better parent. Crazy.
- [38:49]
A
Oh, yes, sorry. So, yeah, I mean we have. I've been teaching people once a month, basically whatever tool that I'm learning. So, you know, we did a ChatGPT GPT and Project One. We've done a training on Claude and Gemini. Actually I might have you come and be a guest on Mid Journey and we do like a one because I'm not an expert on that at all. And I would love to learn from you and I think a lot of people would too.
- [39:16]
B
Yeah, I would love that. Yeah, I use it. I use it. Currently, I'm working on my big project. I'm doing bbl, Drizzy the Musical. It's in a very ambitious project. It's a planetarium experience. So like really just trying to reimagine what planetarium experiences can be like because I, I love going to planetariums. I geek out on them. But I noticed that the two biggest things I think planetariums are missing are, are us attending and our stories, you know, so this is like. It's a. It's a. It's a. It's a black ass story that. Yeah. And it's super ambitious or whatever. But yeah, I just, I kind of want to just be like the Tyler Perry of, of Keep it going.
- [40:00]
A
All right, my friend. This was so fun. So interesting.
- [40:03]
B
Yeah.
- [40:04]
A
Where can everyone connect with you and follow your work?
- [40:07]
B
Yeah, my website, kingmelonius.com K I N G W I L L O N I U S and then Instagram and, and YouTube. That's why I post my content at. Yeah. So Instagram I'm probably the most active on because I like to just post. But right now I'm doing a daily. I've called it the Great AI Lock In. So I've been making a song a day and I've been making like art every day. So, you know, just trying to level up my skills, you know, before this great AI rush comes in.
- [40:40]
A
Well, Keem, thank you for spending some time with us and getting us to think creatively for those listening in. AI can be your friend. It can be your tool. It can help you get to the next level. It's never going to fix all your problems. It all starts with you, human. But it is important that you keep stretching yourself. Even in this conversation, I was talking about things that I. I still have to learn. So it's the never ending learning journey. So thank you all for spending time with us. Go to the YouTube, make sure you subscribe. If you're on itunes, Spotify, make sure you subscribe there. And also check out my substack.
- [41:12]
B
Hey.
- [41:14]
A
All right, I'll talk to you later.
- [41:15]
B
I appreciate you.
- [41:16]
A
Appreciate it. Bye.