
Morgan DeBaun is back with another live coaching session, this time joined by Kristi and Laci, two ambitious women navigating career shifts, side hustles, and personal growth. Morgan is getting into everything from dating as a high-achieving woman to...
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Morgan De Bon
Hey everybody. Welcome back to the Journey Podcast. On today's episode, we are doing two live advising sessions. One of the reasons I like to do these types of episodes is because it gives you a behind the scenes look on how to actually implement the work smart tools and frameworks. A lot of times as high achievers, we think we should be doing more, we think we should be working harder and actually we should just be adjusting how we're doing things to have a rich and juicy life, to be able to have more time for our family and friends and passions, to be able to problem solve, not in a way that necessarily means we're working more hours. A lot of people think in order to make more money and more freedom, they have to leave their day job. So in today's episode, we're going to talk to two women where that's something that they're trying to work through. We're also going to talk about relationships and dating. So if you are a high achieving woman who's looking for their match in life, make sure you're tuning in. Leave me a comment below, let me know what questions you have. And if you want live advising, you can check out my website, morgandobond.com and click the button to join the program and submit from there. All right, let's get into today's episode. Hey everyone. I'm Morgan De Bon, a passionate entrepreneur and life advisor. With the Journey Podcast, you'll discover that success isn't about the destination, it's about the journey. I'm sharing stories of amazing people who've taken control of their lives. Join me on my own journey to discover the secret sauce behind reaching success. With permission from no one else. Hey everybody. Welcome back to the Journey Podcast. We are back with another episode of the Rewrite youe Rules series. I'm here with Christy today and we're going to do some live advising. Christy, welcome to the show.
Christy
Thank you so much for having me.
Morgan De Bon
So tell me what's going on? What made you sign up to get some feedback today?
Christy
Geez, I have been struggling. I go by get me hired Christy. And I am the bridge that connects job seekers to their dream jobs. I've been working in talent sourcing for a while within the big tech space. And I have really been wanting to transition over to a space where I kind of do my own thing that I help candidates build up their brands and get ready for interviews and have the resources that they need. And so I don't know, I've been really scared to kind of make that leap and I've been using my full time job as a way to fund things on the side and I think that's been the best thing. But I've never wanted to be an entrepreneur, but for some reason I feel like it's calling me that way. So I just need help.
Morgan De Bon
So why do you feel like you want to be a full time entrepreneur? Let's question and talk through why.
Christy
Yeah, so I don't know if I necessarily feel like that. I do feel like something's calling me to do this type of work full time. I want to be able to go out to different schools or nonprofits and teach underrepresented candidates, job seekers, students about building a brand. I feel like I've been able to build a brand, over 210,000 followers on LinkedIn, followers on Instagram, TikTok, and it has helped me navigate through a space after being laid off. And so I feel like if I'm able to go to different schools and teach students this area, they'll start really soon and they won't have the struggles of like unemployment like I did or like anyone else is having during this time because they've built up a brand that can help them kind of navigate through the space. And so I feel like that is what I need to be doing what I'm called to do. But I also just love working a 9 to 5. I like being able to clock in and out and having like a side hustle. Like I feel like this has been my side hustle, but I need to cater it to it a little bit more. And so that's the struggle that I'm having.
Morgan De Bon
Yeah, so what I hear you saying is that you feel like there's more impact that you could make if you had more time to invest in your personal business. But because of the constraint of working a 9 to 5, you don't have enough time. So it feels like you have to make a choice if you want to have more impact with your side hustle and you want to help more people.
Christy
Correct. Definitely. That's exactly how I'm feeling. And I also feel like I kind of need to keep a foot in the door so that I'm able to be knowledgeable. What's about what's happening in the space, what things are changing when it comes to recruitment. So yes, that's exactly how I'm feeling.
Morgan De Bon
Right. So if you leave full time, then your full time job, then over two, three years, maybe you're not the hottest thing in the black because you don't actually know the trends and hiring and things. So keeping your full time job also keeps you in the industry know how as well. So I think that's, I think, I think that's actually a common unintended consequence that people don't consider when they leave a full time job. They don't consider, well, what am I losing by being a full time entrepreneur? And one of the key things that you just mentioned is you're losing the access to information, you're losing the access to the network and the built in professional development and learning that comes from just osmosis of being in a corporate environment. And if you're a value offer to others is the know how, then that is potentially putting you at risk over time. And you won't feel it immediately, but you'll feel it in two, three, four years where people are asking you questions and you're like, I actually may not know the answer to that question. Right, so it sounds like Cristy, how would you feel if you were able to do both? If you were able to keep your 9 to 5, your direct deposit every two weeks, your vacation days, your benefits and also make an incredible impact where you don't feel limited?
Christy
Is that possible?
Morgan De Bon
Yes, it's definitely possible. So let's talk about, yeah, let's talk about it. Let's talk about your, how you are delivering your service to the people who you want to reach in your side hustle. Like let's talk about how you're doing it because you mentioned a few things in your opening. You mentioned that you want to be in front of students, you want to be in front of young people, which implies you want to like physically get out there. You already have a great platform with over 200,000 followers. I mean that is huge. And LinkedIn is a great place to be for your demographic that you're trying to reach. So tell me about how you're currently doing it.
Christy
Yeah, so my brand is get me Hired Christy. And so every video that I do, every piece of resource that I put out, that's the first thing you're going to hear. Get me hired Christy. Get me hired Christy. I'm like, I hope I ignoring people, but I am creating these different resources, these videos and I am the connector. So I've worked in big tech for a while and I'm able to either point people in the right direction or show people how I've been able to create this brand through the places that I've worked, the opportunities that I've had, the speaking engagements that I've done, and be able to put my name out there. Also being able to utilize platforms like LinkedIn, Instagram, and having this pitch line that I use all the time for brand recognition so that people are able to recognize my brand and, like, remember that, like, it's catchy. They'll remember that name whenever they're thinking about thinking about something else. So that is kind of the first start. I've also been able to do different presentations, so I've presented to nonprofits on building up a LinkedIn presence. I just kind of want to scale on that a little bit more. And also just being able to do different brand partnerships when it comes to AI, different resume tools, I've partnered with them AI note takers. So that has been a space that I've been able to excel and teach people about these different opportunities to help them move along and build up their brand. But that's kind of how I'm starting at.
Morgan De Bon
Yeah, that's great. One of the things that we talk about in Worksmart and our framework a lot is master your data and understanding. There is typically a gap between where you want to be and where you are. But if you look at your data, it's going to give you a really clear story and a really clear answer. So let me ask you, if you were to look back at the last 12 months of revenue for Get Me Hired Christy, what is the product or service that you're offering that's making you.
Christy
The most money right now? It would have to be brand partnerships. So being able to present to the audience that I've built up, a diverse audience that I've built up and get information and tools in front of them.
Morgan De Bon
And the brands that are reaching out to you, what is their hope? Is their hope leads? Is it brand awareness? Is it signups? What are they looking for you to drive to their business?
Christy
A mix of all of it. There has been signups, been able to sign up for the tool, to utilize the tool, upgrades for the tool, and some have been brand awareness. Just like getting the name out there, it's been a mix of a lot of different things.
Morgan De Bon
Great. So I think it's important that you focus on making more money. Right. So when you have more revenue in Get Me Hired Christy, then you can start to hire more people and you can start to automate more things because you have some discretionary income that can be reinvested into the business. For anyone who's a nine to fiverr, I always say for the first few years, everything you're making in your side hustle should go back into your business to make your business more sustainable because you already have a baseline of income with your 9 to 5. So you need to buy back your time because your, your structured time is going to your 9 to 5. So you need to use your income that you're getting from your side hustle back into. Get me hired, Kristie. A lot of people start taking the money from their side hustle to do fun things, go on vacation, shoes, get the new laptop, and then they wonder, well, why can I never replace my side hustle and make that my main hustle? And I'm like, because you never invested in your business. You, you didn't invest your time because you have a 9 to 5 and you didn't invest the cash flow that you were getting from your side hustle because you wanted to be more comfortable and you wanted to live a little bigger. You're using it to get your income. That's fine, but that's why most people get stuck. And the key to building your side hustle when you have a 9 to 5 is to actually treat it as a baby self investment fund. Any profit and revenue you make goes back into the side hustle to build those systems entire people actually, so that it can run and grow while you still have the stability of a 9 to 5. I actually don't think you need to quit at all. Okay.
Christy
Oh, that's so good to hear. I don't want to. I love what I do.
Morgan De Bon
I don't think you should. I don't think you should. I think that your mission is in alignment with the work that you already do at work. And it's not in conflict at all. It's a perfect overlap. And as long as your employer is comfortable with it, which they should be because you're probably meeting a lot of qualified candidates along the way and you're building your network which allows you to get more access to qualified candidates, which is good for the company. It's probably okay. Yeah, Right. So really what we need to focus on is how do you have more time to reach more people. And I think the delivery of services, you know, wanting to be in person, conversations, probably not the right thing. Brand deals are really interesting because brand deals are one time moment of intensity and one time moments of, of like cash windfall. Right. You do a brand deal, you get paid $10,000, which is very different than every month. You're making a bunch of content and getting paid $2,000 every month for five months to get money on the TikTok creator fund. Right. So brand deals Also are incredibly profitable. Your only cost is you maybe an editor if you start to outsource some of the content creation process. So tomorrow, if I said, christie, how are you going to make $100,000 in brand deals? What would you do differently with your content and your brand?
Christy
Today, one of the things that I think would be a little bit more profitable, I focus a lot on the job seeker, so my brand is more so B2C. And one thing I've noticed, a lot of the brand deals, especially on LinkedIn, where my biggest audience is, it's more B2B. And I've been slowly trying to make that transition over while still keeping my job seekers close, because that's the whole brand, right? But being able to maybe reach a bigger, deeper, kind of more targeted audience within my audience scale of maybe recruiters or hiring managers so that I could really attract those B2B brand deals that are looking for other businesses to pick up. So those are kind of more. So what I was thinking about and also breaking down more tools, like kind of going through the tools and helping people understand the tools. I feel like is more content. I've been exploring the beginning of this year as well, really highlighting certain features. And so that is what I'm working on to actively try to make more money in brand deals and working on longer partnerships as well. So trying to get those three months in, those six months in, since that is the deal. But also I do course creations for LinkedIn as well. So just trying to be see what is needed in the space, especially within the workplace, to see what information I could put out there that from my own personal experience, be able to teach others.
Morgan De Bon
Well, I want you to focus, but I don't think you have to do too much. So I don't think you need to do the courses. Let's set the courses aside for a little bit. I think that based off of what you said, you already know what the right price point is. And what happens a lot with influencers and people who want to make money online is that they're a consumer, so they start making content for other consumers. And in reality, the biggest, baddest vertical when it comes to being a brand influencer is business and finance, actually. So finance and business have the highest CPMs. And automotive, which isn't even relevant here, but just in case anyone's like, well, actually it's automotive. I know it's high enough, y'all. I wrote immediate company. Okay, so finance and business. And the reason for that is because business tools typically are on what Christie, when you run a business tool, you're billed monthly. It's a subscription.
Christy
Oh, gotcha.
Morgan De Bon
So their ability and willingness to pay a lot of money to acquire a new customer is really high because it's a recurring revenue. So if you've got a tool, a new AI tool that will automate sourcing different candidates, and that tool costs you a hundred dollars a month, and the aver customer stays on that tool for 12 months, you know, that is a $1200 customer. So if Christie can get this company be 20 new customers, they might be willing to give Christie an entire year's worth of revenue for that product because they know once those customers are hooked, they've got them for four or five years. So their willingness to spend is much higher. Conversely, if you're going after consumer, a consumer is not going to pay $100 a literally anything. We don't pay $100 a month for Netflix. Yeah, Right. So it's really difficult to get consumers to convert to that type of a price point. And they are so quick to cancel. You might get them for three months, six months, you're solving the problem. They, they move on. So instead of getting $1200, you might be getting $70.
Christy
Yeah.
Morgan De Bon
So if you're a brand and you're, you're a brand influencer, going after the business owners every time is going to make you more money. So with that, how do you think about separating your brand so that you can still get. Get me hired Cristy, which is different than Let me help you hire Christy.
Christy
Oh, man. I need to, I need to think about it because I've been so tailored, focused on the job seeker and making sure that they are successful throughout the steps and they've been building up. I'm struggling to try to figure out how to make that transition over. But I do think my start would be talking about their products and being able to showcase their products within different videos that I make or different posts that I make on LinkedIn. And then that will attract or just adding more content to attract more businesses or some of your hiring managers as well. In the mix of the content that I make for job seekers is what I'm thinking.
Morgan De Bon
Yeah. What most influencers get wrong is that they build their brand around their personal brand. And unfortunately, Christy, you have stepped into this because it's called give me hire Christie, which means it's not called gethired.com which means it's really difficult to shift your customer base, which means you get stuck. And then it's really dependent on You, Christy, helping somebody get hired. So one thing I want you to consider is actually, what does it look like for get me hired Cristy, to become a sub brand under something that's a bit more generic that you can actually build a business behind, so it's not just dependent on your face.
Christy
Okay.
Morgan De Bon
It's a complicated thing, but it's something that I think would go a long way. And because we're not on a turn and burn hustle hard. Quit your job. Go get it. Energy. You have time. Time is on your side. This could be a one year transition. It doesn't have to be done overnight. Okay. Okay.
Christy
I was worried about that. And I've heard different things about having your name attached to like the bigger brand or business.
Morgan De Bon
It works for consumer. It doesn't work as well for B2B, the BB.
Christy
Gotcha. I think I've been seeing that.
Morgan De Bon
And your name's Mackenzie and Deloitte.
Lacey
Yeah.
Morgan De Bon
I'm like, we don't know Mr. McKenzie. We don't know Mr. Deloitte. Doesn't matter. Right. But you could even call it which. How do you pronounce your last name? Kinnebrew.
Christy
Kinnabru.
Morgan De Bon
Yeah. So you could be Kinnabru. Hiring consulting.
Christy
Gotcha.
Morgan De Bon
Right. So it just sounds a little bit more regal, a little bit more B2B. But I think that will also give you a kid of Brew and Company. You know, kiddo. Brew, hiring, management. Boring. Businessy. Right. Because what you're trying to do is get into a situation where your side hustle becomes a business with an infrastructure that sustains itself, whether you personally are giving it 40 hours a week or not.
Christy
Okay.
Morgan De Bon
And the real win is the fact that you have a stable day job that you enjoy. A lot of people hate their day jobs, which is why they want to quit. You like your life.
Christy
Yeah.
Morgan De Bon
That's great. So let's not disrupt it. Let's keep it and figure out how to solve these other problems. What else is on your mind?
Christy
So it was that and then also I had a question to see if you could help me through really quick. I'm having trouble dating. As far as.
Morgan De Bon
What's your topic?
Christy
Wait, is that a good. Is that an okay topic?
Morgan De Bon
Let's do it. Okay.
Christy
I find myself running into these issues of. I feel like I'm. I've been talking to a lot of guys that feel like I'm doing a lot, a lot that have a lot going. I do feel like I'm always moving. I'm very motivated and I'm Very. Like, if I don't do it, nobody else will. I gotta do it. And I've been working on that to just kind of maybe soften up just a little bit. But I've always run into these situations where it's like, I'm. I'm doing too much for the guy or I got too much going on. I recently purchased a townhome, and the guys I was talking to, like, dropped me. Like, it was one of those things. And I was just like, what happened? And so maybe just as a successful woman, and I know that you. You have your partner, but what are some things that maybe advice you would give me to just kind of navigate this space of dating?
Morgan De Bon
Christy, where do you live and how old are you?
Christy
I'm in Dallas, Texas. I'm 30 years old.
Morgan De Bon
Oh, you're in a perfect city. You're in a marriage city. This is good. Do you want to get married?
Christy
I do. I would love to.
Morgan De Bon
Do you want to have kids?
Christy
I do.
Morgan De Bon
Yeah. Okay. This is so good. You've got all the opportunity in the world. I think first things first is you have to have an abundance mindset that there are so many men. And also men also want to get married. Men also want to find their person. Men also want to have children and have a beautiful home life and share their life with someone, and they want to be old and cranky with, and they want to do all the things. So first things first is you have to believe that it exists, because it does. And I think so much. We are told as black women that black men and you might be dating outside your race. I don't know which I would encourage, but so many black women are told that we. The data is against us. Right. That it's too late if you didn't find your man in high school or college, that there's no good men left, and it's so hard to date, and these men have all these options, and the odds are against us. You got to quiet that noise.
Christy
Yes.
Morgan De Bon
Okay. Okay. Because you're fabulous. And that may be true for other women, but it's not true for you. So that's the first thing. And you're so cute. Your hair is done. Your nails are done. You got a job. You got a townhouse. You're a. You are a prize. And that is something that you also have to truly, truly believe. Those men who were intimidated because you bought a townhouse at 30, which is totally reasonable. Like, they weren't your husband.
Christy
Yeah.
Morgan De Bon
You know what I'm saying? Like, the real man who sees that says, this is great. Her asset plus my asset equals double assets. And now we can turn her townhouse into property, you know, passive income for the family so that. You know what I'm saying? Like, the real man for you is going to be like, that's cute. She has her townhouse. I got five.
Christy
Yes. That's what I'm looking for.
Morgan De Bon
You know what I'm saying? And they definitely exist in Texas because men in Texas have a lot of masculine energy. Right. So where are you meeting these men?
Christy
Whereas on dating apps, but I'm outside. I'm at Afro Tech. I met many, many different networking events, mixer, cloud, different areas. Like, I'm always just out, but it's. I always run into the issue of like, does someone want to talk to me because they are interested and attractive or are they looking for a job?
Morgan De Bon
Oh, oh, no. Can you help me get a job?
Christy
Or they'll ask me out and then it turns into a conversation about work.
Morgan De Bon
Yeah. So you gotta stop talking about work. So that's gonna be one of your challenges because you are so intelligent and you have so much to give that you want to be so generous. That's how you're already intrinsically motivated to help people. That's why you have a side hustle, why you pick the career that you did. You want to help everybody around you. You have a generous spirit and I think that's beautiful. But you have to not help these men. They are helping you, okay? Until they show that they are going to be your partner, they don't get anything from you. Yeah, you are receiving. And I think that's something that a lot more women we. We have. We struggle with it. I had to struggle with it too. There was. I was dating. I remember, I would tell them, I can either make you a lot of money or you can have my love. And a lot of men would pick, help me make money. You're dead to me. You're gone. That was a wrong answer, boo. But they couldn't resist. They couldn't resist, right? When I first started dating Josh, he didn't even know what blabbity was. When we first started dating, he had never heard of it. And I was like, perfect. I'm not going to tell you about it. Like, we did not talk about work. Don't Google me. Don't look at nothing. Blavity. What? Afro Tech. What? For months. For literal months. So you have to resist the desire to talk about work. You should be talking about how you spend your time. What food you like how the weather is, things you want to do, how you feel today. Right. So I want you to take some feminine energy courses. I want you to go on YouTube and watch some YouTube videos about feminine energy and really study it and really get into your body and really get into your soft side, your feminine side. I want you to do yoga. I want you to go do salsa dancing. I want you to, like, pamper yourself, light all the candles, take the bubble baths. Like, I need you to be, like, in your soft energy so much, you just, like, ooze flowers and rainbows.
Christy
Okay.
Morgan De Bon
And it's gonna be hard because during the day, you're a doer.
Christy
Yeah.
Morgan De Bon
So you gotta build a habit system, regardless of any man, that allows for you to have a much softer, much like more femme side. Because when you do that, you're gonna start to attract men that are care providers. You're gonna start to attract men that wanna have a partnership that aren't looking for you to be the masculine energy and fix things in their life.
Christy
Yeah.
Morgan De Bon
Because that's what you said you don't want.
Christy
Exactly. This is great advice.
Morgan De Bon
You're all places. So it's just basically, if you're in a room of 50 men, are you attracting the men who need help? Are you attracting the men who are looking for somebody soft that brings them peace and joy?
Christy
Yes. And I want to attract those men.
Morgan De Bon
That's right. But I don't think you have to change a darn thing about how you look or how you, like, you're perfect. So it's really just allowing that other side of yourself to shine through.
Christy
Embrace. Yes. And those are things that I definitely will work on, especially at the beginning of this year, me being 30, like. Yeah, I really want to be able to embrace that side. And I never thought about feminine classes. Like, I've just been trying to, like, you know, make sure I look pretty, make sure I do my makeup or, you know, when I'm going out that I look presentable at the gas station.
Morgan De Bon
But the men at the. At the coffee shop give everybody cupid eyes. You know what I'm saying? You never know. You never know know and. And continue to get outside your friend groups and. And just continue to try to meet new people. I think that's always really smart. But I. I believe that. That you are, like. You're like two seconds a week ago talking too much. You'll be like, yeah, it's. I'm good now. Almost there. You know what I'm saying? So definitely, you don't have to Settle for anyone who is, like, keeping you on red. You don't have to settle for anybody who you have to question or wonder what their intentions are. You don't have to do a double triple text. Did you get my last. None of it. They don't get none of that.
Christy
None of it.
Morgan De Bon
Okay. And I also would encourage you to date different types of men. Date men who are entrepreneurs. Date men who maybe are divorced. Date men who have different types. Like, really make sure that you are dating different types of men. That would be my other suggestion.
Christy
Kid. Men with kids.
Morgan De Bon
Sure. I'm not opposed to it. I think you gotta be careful with the baby mama drama. I think you gotta be careful with the. You know, there's a lot of financial responsibilities that meant with kids. And there's also. Their child's always gonna be the priority. So there's a lot of attention. Challenges that I think happen with men who have kids. But also I think that they know what love is. So I think that it could also work out just fine. So you have to. It's really on an independent basis. But I don't. I don't believe in any straight up. Okay. No. No man in jail. Like, I would like a man who has a job. I would like a man who's not incarcerated. I don't necessarily believe in long distance.
Christy
Oh, really?
Morgan De Bon
Yeah.
Christy
I'm like, what's. My man is not here in Texas.
Morgan De Bon
No. No. He don't have to move. Like, I believe that you. Because you. You miss all the soft stuff. You don't get to cuddle after work. You don't get the quick little date nights. You don't get the coffee runs. You don't get the spontaneous flowers. You don't get all the stuff that you deserve that allows you to feel loved and safe and nurtured on. It's not ideal. So I wouldn't start off that way. There are situations where it just happens that way and that's fine. But I would not start off that way. It's really hard to build intimacy unless you're. You gotta be spending time together.
Christy
Right. And that's what I want. I want the cuddles.
Morgan De Bon
Yeah. Two dates a week. Schedule. Schedule me. Josh's name. And my phone was Open table bag. Because he would just drop open tables via text. And I'd be like, perfect. Like, literally his name saved. Because I did. I was. I was a serial dater too. That would be My other thing is do not commit to any one person until they are committing to you. So you got to Be open, and may the best man win.
Christy
Yes.
Morgan De Bon
Okay. I'm excited for you, Christy.
Christy
Yes. Thank you so much. I'm taking all of this when it comes to the brands, when it comes to get me hired. Christy, and when it comes to Christy just finding her space and navigating in this world. Thank you. I was so waiting for this, and I've. Everything has come into play. Like, your advice is, hit everything, every point. Yeah.
Morgan De Bon
I think you. I think you already have a beautiful life, so it's just filling it with more love and more joy and more money. Oh, Christy, one more thing. You might want to separate your Instagrams.
Christy
I don't have a. I don't have two. I have two Instagrams.
Morgan De Bon
Do you have a personal Instagram?
Christy
I do.
Morgan De Bon
Your personal Instagram is not giving baddie.
Christy
It's not giving baddie.
Morgan De Bon
No.
Christy
Wait, can you see it? You saw it?
Morgan De Bon
I think I did see it, and I was like, okay, cool. But that was fine because we were talking business. None of this.
Christy
What's this?
Morgan De Bon
None of this. None of this.
Christy
Oh, my goodness.
Morgan De Bon
What?
Christy
That was my past life.
Morgan De Bon
I will say archive it all. I only want to see this.
Christy
Okay, okay. That's my 30th birthday. Shoot.
Morgan De Bon
You know, I want to see wife, not homegirl that we gonna go get some crawfish.
Christy
Oh, my goodness. What? Okay, okay.
Morgan De Bon
Anything past 20. You don't look like this anymore. Yeah, archive all of that. I'd rather you have one photo that's just a bad than all these other photos from 2020.
Christy
Okay. Okay.
Morgan De Bon
Intervisual creatures.
Christy
Yeah.
Morgan De Bon
Okay. That's all I got for you today, my friend.
Christy
Okay, thank you so much.
Morgan De Bon
Later. Bye. Bye. All right, we are here with Lacey. Lacey, tell me a little bit about yourself.
Lacey
Sure. So a little bit about me. I feel like I'm a creative at heart. I spend a lot of time either traveling, I'm looking at fashion blogs, or I'm keeping up with my son's schedule. He's 14, and so he has a very heavy schedule that I'm keeping up with. But outside of that, I'm a avid learner, and so I'm one that's always learning, either reading something, picking up a book, those type of things. And so that's pretty much me. I have transitioned now into more of a caregiver role for my mom, even though she's still able to get around as we've had some challenges lately and so kind of working through that. But, yeah. And that's a little bit about me.
Morgan De Bon
Amazing. And Lacey, what Made you decide you wanted to get some advice today?
Lacey
Well, I feel like I'm at a crossroad. I am fairly young, still young, but I've reached almost 20 years in municipal government. And so I've been looking and saying, well, is it time for me to shift and do something different? And about almost three years ago I did shift into human resources. So I have changed careers, but I'm thinking about coming out of municipal government and maybe going into something private. And so that's kind of where I am. I also have done entrepreneurship and did that a little bit. I've always had a second income. Probably in the last three years is the first time I haven't had it. And so I'm itching again, you know. And so is it like, do I choose to try to go to the entrepreneurship route and not take on another role? So that's kind of where I am and I'm. I'm just not sure right now.
Morgan De Bon
Are you bored? Talk to me about this itch.
Lacey
I would say I'm bored because the role is challenging in itself and I continue to learn, I'm continuing to able to create. So I'm not bored. But I feel like I've always had to do something else outside of my full time role. I don't know what it is, but that's what I've always done is always had something that I'm working on outside.
Morgan De Bon
If money was of no obstacle, if you had all the money in the world, how would you spend your time?
Lacey
To be honest, I probably would be doing something around fashion, to be honest.
Morgan De Bon
Fashion. Okay, tell me more about that.
Lacey
Yeah, so when I first started in the entrepreneurship arena, I was a fashion stylist. And so I would go on site to different photo shoots and help doing styling. I would do shows, those type of things. But what happened to me during that time was that it was too demanding for what I was doing. I had to do my full time role. I was a single mother at the time and so it was too demanding. So I just pulled myself out of that and just went another direction and started doing more PR and marketing. During that time it just, you know, I still wanted to be in the creative realm. I still wanted to do entrepreneurship, but that fashion piece just didn't make sense for me at that time.
Morgan De Bon
Yeah, the lifestyle of someone who's building their career in fashion is very. Nights, weekends.
Lacey
Yes.
Morgan De Bon
Drop of the dime is very difficult to do with responsibilities. Yeah, it is, but you're not there right now. So I'm curious how we get you a little bit back to some of that passion.
Lacey
I always keep telling myself that I'm going to start a YouTube channel, that I'm going to post more online and those type of things, but I always talk myself out of it. I'm a person that will second guess the heck out of something. And so me doing that, it makes me stop. It makes me pause. And if I don't have anybody to bounce things off of, that even puts me further behind when I'm trying to do something because I'm second guessing what makes sense.
Morgan De Bon
Yeah. I'm not sure that you need to completely transition out of your day job, frankly. If you're not feeling bored, if you feel like you're intellectually stimulated, particularly given that, you know, care responsibilities with your mom having a stable job. The government is very stable. It's very different than going into a private company. Private companies will lay you off without even a second guess.
Lacey
Okay.
Morgan De Bon
And if your job is one in which there's a lot of domain expertise and because you've been there so long, it'll be very difficult to replace you, which is. That's what it sounds like. I would stay there. Stability is very important at this phase in your life.
Lacey
I agree. I agree. Yeah. And, you know, that was kind of what I started to think leading up to this call. I've been talking to, you know, a couple of people and, and the last conversation I had, they were talking about, you know, the going into a private industry. They will lay you off. And just talking to what was going on in the company he's in, that it kind of scared me. And then just thinking about the political climate right now also scares me as well. And so I started to think, like, you know what, Where I am is probably the best situation right now, I think so.
Morgan De Bon
There's this framework in my book where it's six pillars. There's basically six pillars that I believe that any of us are focused on at any given time. One is stability. The other one is money, freedom, the ability to do what you want to do, when you want to do it.
Lacey
Okay.
Morgan De Bon
Wellness, relationships and passions.
Lacey
Okay. Okay.
Morgan De Bon
And at any given point in your life, you're focused on three of those things in terms of growth, expansion, or it's just important because of your. Of your situation. And then the other three, you're not. Not doing them. It's just. They're in maintenance mode. Right. Like, there's times in your life, you're like, I'm gonna lose five pounds and I'm gonna eat better and like, that is an active part of your brain space in the morning is I'm gonna wake up and this is what I'm gonna meal prep, I'm gonna do these things. Or you're in relationship mode. You're like, I want to improve my relationships with my family, I want to improve my relationships with my girlfriends. And you're just like actively doing that. If I set those three six again and what are your three right now.
Lacey
I know for sure. Wellness is one because I feel like I want to. I keep telling myself I can beat the aging process by, you know, exercising and eating healthy. The other one I feel like is money. I want to figure out how to expand and bring in more income, but not always extend myself, you know what I mean? So how do I do that? So that's what I'm focused on.
Morgan De Bon
Freedom. So money and freedom.
Lacey
Yeah, money and freedom. What are the other ones give me?
Morgan De Bon
Stability. Sounds like actually is one of your pillars because of the situation with your, you know, you're on your split. You're right in that split moment right now.
Lacey
Yeah, I would agree. So, yeah, I would say stability. And stability has always been there, which is why I've stayed where I've stayed longer, you know, the time that I've been there. And what I did was focus on how can I develop and move around and grow where I was, you know, so it wasn't that the opportunities weren't there. I just needed to be stable. And so that's just within my personality and that's fine.
Morgan De Bon
I think my, my suggestion for anyone is there's no judgment on your pillars. You can keep stability for the rest of your life and that would be just fine. Right. And. But there may be a season maybe when your son graduates and you know, you're empty nester. You only have one son.
Lacey
I have two sons. The other one, he's grown. So, you know, so that's a different support system. But yeah, my youngest son is 14 and so he'll be going into high school next year. And so, yeah, I've been kind of looking at that, that four year mark, you know, as a time to kind of shift and be able to do something different. So maybe there's four years.
Morgan De Bon
Yeah, and that's fine. And then you can say, honestly, I can be a little unstable for a while and I can try something new. But for now I got some responsibilities to take care of. So, you know, I think. Let's talk about your wellness pillar.
Lacey
Okay.
Morgan De Bon
What are the things that you are doing? Like what Behaviors are things are you trying to incorporate into your life.
Lacey
So I have a schedule that I go and work out. I have my alarms that'll go off every day that'll tell me, hey, sign up for this. So I'll go to spin, I go to Pilates, I'll go and just lift some weights, those type of things. Also trying to eat better. I might not hit it 100% of the time, but I recently just signed up to do meal prepping, so I'm going to try that out to see how that works out, but that's pretty much it. Massages, if I can. I did one when I was on vacation last week in Mexico, so I was able to get a massage and just relax on the beach. So. And I feel like traveling is a part of that. It takes me out of my norm and gets me to clear my head. So I would add that into wellness if I'm able to travel. And I like to travel every other month if I can.
Morgan De Bon
Okay, so your wellness pillar actually is in maintenance mode. You have a good structure for that already, so we don't need to even work on that. So wellness is maintenance because it's in a healthy place. Okay, so let's talk about money.
Lacey
Sure.
Morgan De Bon
So outside of your day job, where do you make the most secondary income?
Lacey
I don't have a secondary income right now. So what I have started to do is talk a little bit about future focused thinking and being able to secure and grow within your career. And so I've developed a course. And so what I've done, I've been able to do that a lot. I can go out and facilitate workshops. I've done that a little bit a couple of years ago. And so I want to be able to grow that. But what I get to that point there is I start to second guess. So I have the course created, but I haven't pushed it, you know, and it keeps things keep pointing to saying, people need this information, they need it around. How do they bring together their passions and their vision together to be able to then communicate that out, to then start to build a personal brand? That's how I kind of connected across. But I don't know what freezes me from continuing on to talk about that and push it forward. So that's one thing I want to kind of grow and be able to do it. I feel like I'd be able to do that on the side and have just a static course there that people can join anytime. And it could be an evergreen type of course that lives you know, forever. So that's what I want to do and what I have.
Morgan De Bon
Yeah. I think that feels really far away from how you spend your day to day and your current job now. So. And it's not fashion, so it's not tied to your. Your passion. So why. Where did this come from?
Lacey
It came from me wanting to have something extra.
Morgan De Bon
You, like, made up a thing. You're like, how can I make money? And now I'm gonna make this thing and try to make it work. I think that's actually. I think that's challenging. I think it's challenging to say, like, I'm gonna pick this thing out of the air and then try to find product, market fit. So I actually think we need to do a little bit of work on. You should make money on the side doing something that you love, that you would do for free.
Lacey
Okay.
Morgan De Bon
Because then you just get so much joy out of it. And it's easy to. You're not. You don't have the second guessing. All this friction, all this. I could do this. I could do this. You're not doing that because you're like, I enjoy this. This is so much fun. Right. Or it's something that is so easy, you can do it in your sleep because it's already tied to your existing, like, trade skill.
Lacey
Okay. Okay.
Morgan De Bon
The third bucket of something completely off to the left is one of the. Probably one of the reasons that's causing it to be a slow moving thing for you.
Lacey
Okay.
Morgan De Bon
If I were to ask your 10 closest friends, what is Lacey really good at and what would you pay her to do for. For you, what would they say?
Lacey
Probably around fashion, getting dressed, being able to find unique pieces, those type of things. I think probably being a good listener and a coach would be another one. Probably being a creative thinker. She's always learning and bringing fresh ideas to the table, those type of things. She feels like she's stable, she's put together. It's probably another thing that they would say. And I would say they probably sound fun, you know, because I like to laugh. I don't take myself too seriously, especially when I'm hanging out with friends. So I think those are some of the ways that they would describe me.
Morgan De Bon
Do you get dressed every day? Like, do you get dressed?
Lacey
I don't get dressed every day because I work from home the majority of the time, but when I'm going somewhere, I look forward to getting dressed or I am creating reasons to get dressed.
Morgan De Bon
That's right. I had a feeling. I had a feeling. You Were gonna answer that way. Here's what I want you to do. I want you to spend 30 days getting dressed.
Lacey
Okay.
Morgan De Bon
Even working from home.
Lacey
Okay.
Morgan De Bon
And I want you to record it, buy a tripod and I want you to put that tripod up and I want you to get dressed and I want you to explain what you put together and how you put it together and start posting.
Lacey
Okay.
Morgan De Bon
Because that is not going to feel like work.
Lacey
Yeah, that is true. Yeah. Because I've done that a little bit. I started probably at the end of last year, I started to get dressed, sharing, you know, a couple of things and a friend of mine noticed, you know, me kind of posting or whatever and it seemed easy, it didn't seem hard. Probably the hardest part was trying to put it together and edit it, which that didn't take me long because I.
Morgan De Bon
Understand how template you download cap cut. You get the same template. You do the same template every time. One of the reasons content creation is hard for so many people is because they're doing too much.
Lacey
Yeah.
Morgan De Bon
You know, the content series, then the content producers who do really well are the people who do the same thing every day. They get dressed, they go to work. That's it. They got the tripod. It's the same setup, it's the same set, it's the same thing. They're the one that's changing. Or it's the girl who does the, the dense bean salad girl every week. She makes a dense bean salad. She don't make tomatoes, she don't make cakes. She makes a dense bean salad.
Lacey
Yeah.
Morgan De Bon
And we just come for that one thing.
Lacey
Yeah, that's true.
Morgan De Bon
You know, so being a lifestyle creator is a lot more effort. Doing vlogs, day in the lives, all this stuff, you don't have to do that because you don't need to be a full time content creator.
Lacey
Sure.
Morgan De Bon
Right. So part is, part of the first thing that I want you to do is you got to just start putting your unique like energy out into the world more consistently and then you start to see what people are asking questions about. Right. So they might be like, oh, where did you source that from? Or they might be like, I love your hair or I love your glasses. Right. So you're going to figure out what your signature is. Maybe it's really structured pieces, pieces like you're wearing now. Or maybe you switch glasses up every time. Right. Like there's going to be something that's already that you do naturally.
Lacey
Sure.
Morgan De Bon
And then that's going to start to become your niche. Is Actually a reflection of the feedback that you're getting.
Lacey
Yeah. Okay. Okay. Right, Makes sense.
Morgan De Bon
And you're just going to do that one thing. We're not going to post about food, we're not going to post about work. We're not going to post about personal branding. We're just going to pause all that and just go hard like this for 30 days, post every day, and see what happens.
Lacey
Okay, so can we go back to that personal branding? Because I want to say this, I'm not saying we have that. I. I'm not trying to wipe out what you're saying, but I want to just go back to it to also give a context. The reason why I started to going toward personal branding was because of something I did when I switched careers. And so it was. It was me able to switch. I was in parks and recreation in municipal government, and I started to go and take different classes. So I started taking different classes through ideo, and so start to pick up design thinking, creative collaboration certificates, those type of things. And so me learning those different tools is what helped me switch into the role that I'm in now, organizational development. And so when I started to do that, I figured out a kind of a framework to be able to share with the people of how I did it. And so going back to that, that's where that came from for me to start talking and share with people about, hey, this is how you go about changing and switching careers or thinking a little different about where you are. And that'll lead to you building your personal brand within your career.
Morgan De Bon
Right. I think it's fine. I just don't hear any energy in your voice.
Lacey
Okay.
Morgan De Bon
Like, I don't hear, life is just short, you know what I'm saying? So, like, and you can only do so many things.
Lacey
Yes.
Morgan De Bon
And based off of everything that you said, we already got a nine to five.
Lacey
Yeah, that's true.
Morgan De Bon
You know, we got nine to five, we got kids, and we got mom.
Lacey
Yeah.
Morgan De Bon
So we don't have a lot of time. So the time that you have, that's discretionary should be fun.
Lacey
Okay, that makes sense. Okay, that makes sense.
Morgan De Bon
I wouldn't say this to everybody, but you're at a different stage, and I think if you can figure out how to make money doing something that's fun for you, life will be good.
Lacey
Okay. Okay. I like that. And that's probably why I would sit on the stuff. You know, I would do it and I would get it so far, and then I would just. It would just sit there. So I have so much content around personal branding, career development, all of that. But it's just sitting there, just sitting.
Morgan De Bon
There because it's not freaking fun. Just because you can doesn't mean you should.
Lacey
Okay.
Morgan De Bon
Do you know what I'm saying? Like, I could look at a P L every day and tell all these business owners what's wrong with their business based off their P L. But, like, that's not fun.
Lacey
Yeah.
Morgan De Bon
Right.
Lacey
Okay.
Morgan De Bon
So don't do it.
Lacey
Okay.
Morgan De Bon
You could. Doesn't mean you should. And I think the other thing for you is because you are so smart and because you're capable of enterprising, I'm believing and betting that once you get enough momentum, the enterprising part will naturally come next.
Lacey
Okay.
Morgan De Bon
And it may still be in branding, it may be find your signature look. And I help people find their signature look so that their brand stands regardless of what career or job they have in that moment that they have a signature look. And we develop that together. Together.
Lacey
Yeah.
Morgan De Bon
Right. I mean, you can still wind up merging. You don't have to throw everything out the window.
Lacey
Yeah.
Morgan De Bon
But just doing career transitions and personal branding is not a niche that is so generic.
Lacey
Exactly.
Morgan De Bon
So what is going to be unique to Lacey's unique skill set and thing that that women specifically are going to be like? I want to be the Bose. I want to be the Kim Blackwell from pmm. Like these strong black women that have a signature look and vibe. If I saw the back of bows head, I'd be like, dad's bows.
Lacey
Yeah.
Morgan De Bon
You know what I'm saying?
Lacey
Yeah.
Morgan De Bon
Right?
Lacey
Yeah.
Morgan De Bon
Like, if you saw the back of my head, you probably wouldn't be like, that's Morgan. You wouldn't know. You're like, I don't know. Her hair is curly. Not curly. I could be any light skinned girl. I don't know who that girl is.
Lacey
Yeah.
Morgan De Bon
Okay. Because I don't have a signature look. That's not my. That's not my thing. But for some people it is.
Lacey
Yeah, it is.
Morgan De Bon
You know, and that can go a long way.
Lacey
Okay.
Morgan De Bon
Okay.
Lacey
I like that. Thank you.
Morgan De Bon
You're welcome.
Lacey
Thank you for clearing that up in my head. Because like I said, I spend so much time looking at fashion content, looking at fashion stuff, but I felt like it was so far away because it didn't align with my career itself. It just didn't make sense. But now hearing it out loud and talking to you, it does make sense.
Morgan De Bon
Yeah. How I would fast, how I would style the new Gap Harlem fashion draw collection that just came out Working from home and how I would style it. Going to work.
Lacey
Yeah, girl, you just gave me.
Morgan De Bon
I'm just saying you can do. I know.
Lacey
Yeah, yeah, yeah.
Morgan De Bon
Like, I would literally never. Because it's not part of what I enjoy. But you would be like, yeah, I got it. I already looked at the collection. I watched the thing. I've already went on the site. I didn't even buy it, but. Right. And then over time, you might start getting product and all types of stuff that adds extra energy and joy into your life life. And that is. That's how you live a wealthy life. Right. Where it's like, I am living in my truth, and I'm making money in my truth.
Lacey
Mm. That makes sense. Okay. All right. Thank you.
Morgan De Bon
You're welcome. What else is on your mind? Is there anything else?
Lacey
The only other thing that I'm working on is trying to develop some land. So that. That's another thing that I have. I've also been making some calls to look at the financial side of it. And so my mother has land that was passed down to her from my grandfather, and so during the time, she was never able to. To do anything with it. And so with me being where I am with, you know, finances and being able to be stable with finances and being able to cancel out a lot of stuff, I want to do that. And so that's one thing I'm working on. And so what we're going to do is build a duplex near a college in Thailand. And so that's another thing that I'm doing. And what I feel like what this will do is to help build that generational wealth. And because that's where my mindset is, how what could I leave behind for my sons? I think that's probably another reason why entrepreneurship is. Is, you know, kind of attractive, because I'm like, what can I leave behind for them where they're not, you know, trying to figure it out? But so that's what I'm. I'm going to hopefully do this with the development of. Of land.
Morgan De Bon
Yeah. I think developing land if you already own the land is a great way to leverage the asset you already have. You know, depending on what the land type is. Josh and I were just looking at land, and we're like, we'll just buy the land, sit on it, you know, clear out all the trees and sell the logs, and that'll pay for the land for the next two, three years. You know, just the price of selling the trees that were on land. Right. Like, there's so Many different ways to arbitrage land ownership. That's not my expertise, but there's a lot of people who have good content around land development. I think building properties, getting that value, getting that equity in your household, getting a balance sheet that has assets on it, having a portfolio of different types of income over time is really smart. So that's a slow drip. Right. Like that takes time and investments in cash flow and different things. But I think it is smart to do especially if you already have the assets. So you get a little bit of a leg up.
Lacey
Yeah, yeah. So that's, that's the only other thing that I'm working on. I feel like that's gonna move faster just as long as I'm. I'm able to qualify. So that's what I'm working on right.
Morgan De Bon
Now is getting a 9 to 5 is helpful there.
Lacey
Exactly.
Morgan De Bon
Yes.
Lacey
Yep, that is true.
Morgan De Bon
What about stocks investing? How's your personal finances?
Lacey
I do invest. So I have a. Within my own personal account, like just ready money money. I put it into a couple of set of that. That money into some investment. So it's just, it's just growing there. It's a high savings interest account that I'm in there. I have retirement. So there's two different retirements that we have at work. And so it's the basic one that the company matches. I have that and then I invest into a second one that I put money into as well. I play with little stocks there. It's like on Robinhood bit, you know, doing a little bit there. So. Yeah. Okay, good.
Morgan De Bon
Yeah, that's critical.
Christy
Right.
Morgan De Bon
You know, you don't want to not do the basics of the 401k matching and having everything pre tax benefits. That's, that's when it comes to generational wealth and having more stability, that's always the first place to start. So I had to ask that question before we started talking about developing land 400. Okay. Matching. A lot of people don't. So I'm glad that you're doing that. And you know, trading individual stocks is the dirty game. It's tough. So keeping things in index funds and high yield savings accounts is definitely a really, really good way. And if you're going to do the stock trading, consider taking a class, you know, just to make sure you're okay not losing money.
Lacey
Okay. Yeah. Because I just put a little bit in on Robinhood and played around so that's not my heavy hitter at all. Yeah.
Morgan De Bon
Yeah. That's fun money then. Cool. I think you've got A good plan. Lacey, I think that. I think the adjustment to focusing on your passions, making sure that your life has a lot of joy, that's just for you, particularly because you do so much thinking and responsible. You're so responsible. You're a responsible woman.
Lacey
Yeah.
Morgan De Bon
And that carries a lot. You know, you carry a lot with you. You. So having something that brings you joy every single day that you can build into a business, that's just for you. You don't have to pass everything down to somebody else. You already got what you're going to pass down. It's gonna be the land. So if you build this and you just make two, $3,000 a month doing this, plus you get free product of beautiful things that you love, and you get invited to cool things, and you just have fun with it, that's actually, I think, a better fit.
Lacey
Okay. Okay. All right. Thank you.
Morgan De Bon
You're welcome.
Lacey
Yeah, it clears my mind. It really does.
Morgan De Bon
Yeah. Like, you're really responsible. You're doing great. You're on a good track.
Lacey
Yeah. Okay.
Christy
All right.
Lacey
I just need that confirmation.
Morgan De Bon
Yeah.
Lacey
You gave it to me, so thank you.
Morgan De Bon
Sometimes it's just that I think as black women, we're just, you know, you don't want to have the risk of, what am I missing? What am I not taking advantage of?
Lacey
Yeah.
Morgan De Bon
And that can, I think, cause a lot of internal pressure. And I honestly think most times it's high achievers who already are very strong and very stable and already in the top 5% of the country. Like, you know, we're very hard on ourselves. So sometimes that permission to be. To let yourself shine a little bit more.
Lacey
Yeah, I agree. I'm very hard on myself second guessing and just, oh, I'm not doing enough. Those are the things that I'm telling myself, and I need to just stop that as I am.
Morgan De Bon
Yeah, yeah, you're doing. You're doing more than enough, my friend. So thank you for joining the show today.
Lacey
Thank you for having me. This was great. Thank you so much.
Morgan De Bon
I look forward to seeing all your new content.
Lacey
All right.
Morgan De Bon
Yeah. All right, y'all, thanks so much for joining today's episode. Thanks, Lacey.
Lacey
Thank you.
Morgan De Bon
Bye. Thanks for listening to the Journey podcast. If you enjoyed this episode, make sure you leave a review and head to our Instagram and YouTube to leave a comment. I look forward to hearing how this podcast has made an impact on your own journey.
Podcast Information:
In this episode of The Journey Podcast, Morgan DeBaun conducts live coaching sessions with two high-achieving women, Christy and Lacey. The focus is on navigating the challenges of transitioning from a stable 9-to-5 job to full-time entrepreneurship while maintaining personal well-being and relationships.
Impact vs. Stability: Christy feels that her side hustle has the potential for greater societal impact but is constrained by her full-time job.
"I feel like there's more impact that you could make if you had more time to invest in your personal business." – Morgan DeBaun [04:12]
Brand Partnerships: Her primary revenue comes from brand partnerships, which include a mix of lead generation, brand awareness, and tool signups.
Dependency on Full-Time Job: Morgan highlights the unintended consequences of leaving a stable job, such as losing access to industry trends and professional networks.
Investing Side Hustle Revenue: Morgan advises Christy to reinvest profits from her side hustle into the business to build sustainability without quitting her day job.
"Any profit and revenue you make goes back into the side hustle to build those systems..." – Morgan DeBaun [10:29]
Transition Strategy: Instead of leaving her job, Christy can continue to grow her side hustle by refining her brand to appeal more to B2B audiences, thereby attracting more lucrative brand deals.
Brand Repositioning: Morgan suggests rebranding her side hustle under a more generic name to diversify her customer base and reduce dependency on her personal brand.
"What most influencers get wrong is that they build their brand around their personal brand..." – Morgan DeBaun [16:04]
Balancing Professional and Personal Life: Christy finds it difficult to engage in romantic conversations without them devolving into discussions about work.
"I find myself running into these issues of... I'm doing too much for the guy or I got too much going on." – Christy [19:11]
Attracting the Right Partner: Importance of showcasing personal, softer sides to attract partners interested in a balanced relationship.
Cultivate Feminine Energy: Morgan advises Christy to embrace activities that highlight her softer, more nurturing side, such as yoga, salsa dancing, and self-pampering.
"I want you to do yoga. I want you to go do salsa dancing. I want you to, like, pamper yourself..." – Morgan DeBaun [25:13]
Limit Work Talk: Encourage Christy to shift conversations away from work to foster deeper personal connections.
"You gotta stop talking about work." – Morgan DeBaun [23:05]
Diversify Dating Pool: Morgan recommends dating different types of men, including entrepreneurs, divorced men, and those with children, to find a compatible partner.
"I would encourage you to date different types of men. Date men who are entrepreneurs. Date men who maybe are divorced." – Morgan DeBaun [27:40]
Signature Look: Morgan emphasizes the importance of developing a unique personal style to stand out and attract the right attention.
"What most influencers get wrong is that they build their brand around their personal brand..." – Morgan DeBaun [16:04]
Career Crossroads: Lacey feels an "itch" to pursue entrepreneurship but is uncertain about leaving her stable government job.
"I am itching again, you know. And so is it like, do I choose to try to go to the entrepreneurship route and not take on another role?" – Lacey [33:00]
Passion vs. Practicality: Wants to engage more in her passion for fashion but struggles with self-doubt and second-guessing.
"I'm a person that will second guess the heck out of something. And so me doing that, it makes me stop." – Lacey [34:37]
Land Development: Exploring opportunities to develop inherited land to build generational wealth.
"I'm going to build a duplex near a college in Thailand. And so that's another thing that I'm doing." – Lacey [51:57]
Maintain Stability: Morgan advises Lacey to retain her stable government job while gradually pursuing passions, emphasizing the importance of financial and personal stability.
"If money was of no obstacle... you can try something new. But for now I got some responsibilities to take care of." – Morgan DeBaun [36:30]
Align Passions with Business: Encourage Lacey to monetize activities she loves, such as fashion, to ensure the side hustle remains enjoyable and sustainable.
"Make money on the side doing something that you love, that you would do for free." – Morgan DeBaun [41:56]
Content Consistency: Suggests Lacey create consistent, easy-to-produce content to build her personal brand without overwhelming effort.
"Do not do a double triple text. Did you get my last. None of it. They don't get none of that." – Morgan DeBaun [29:36]
Signature Niche: Helps Lacey identify her unique strengths and interests, such as fashion styling, to carve out a distinctive niche in her entrepreneurial endeavors.
"What is going to be unique to Lacey's unique skill set and thing that that women specifically are going to be like? I want to be the Bose." – Morgan DeBaun [49:02]
Morgan DeBaun effectively guides both Christy and Lacey through their respective challenges, emphasizing the importance of balancing stability with growth, reinvesting in side hustles, and aligning personal passions with professional goals. Additionally, Morgan provides actionable advice on personal relationships, encouraging a balance between professional ambition and personal fulfillment.
Notable Quotes:
Morgan DeBaun on Reinvesting Side Hustle Profits:
"Any profit and revenue you make goes back into the side hustle to build those systems..." – [10:29]
Morgan DeBaun on Feminine Energy in Dating:
"I want you to do yoga. I want you to go do salsa dancing. I want you to, like, pamper yourself..." – [25:13]
Morgan DeBaun on Aligning Passions with Business:
"Make money on the side doing something that you love, that you would do for free." – [41:56]
This episode serves as a valuable resource for high-achieving women contemplating the transition from secure employment to full-time entrepreneurship, offering practical strategies and emotional support to navigate both professional and personal landscapes.