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What if building a successful business didn’t require burning yourself out?

In this episode of The Justin Prince Show, Justin sits down with entrepreneur, author, and creator Graham Cochrane to break down how to build a high-income business without sacrificing your lifestyle, faith, or family. Graham shares his powerful origin story from losing jobs during the 2008 financial crisis and applying for food stamps to building a seven-figure, low-maintenance business while working fewer than 32 hours a week.

You’ll hear the core frameworks behind Graham’s new book, The Effortless Business, including how to work smarter (not harder), eliminate busywork, escape hustle culture, and design a business fueled by energy instead of effort. This conversation dives deep into productivity, identity shifts, time freedom, impact, and why thinking not grinding is the most profitable skill you can develop.

This is one of those episodes you’ll want to listen to more than once and a conversation that could fundamentally change how you approach work, money, and life.