Podcast
The Kate Show
Hosted by Socialite Agency · EN
The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists.
In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.
62episodes
Episodes
Newest firstAll episodes
How to Strategically Increase Your Word-of-Mouth Referrals
Feb 26, 2024Tap to summarizeHow many new clients do you get from referrals? I would guess that over 90% of your new business comes from this classic, solid, beautiful marketing strategy. It’s quite simple: Do a good job, and people will tell their friends about you. But for some reason, we’ve been conditioned to believe that we should be getting clients from other sources, such as social media or search engines. If that describes you, I ask you to reconsider. The ironic thing about word-of-mouth referrals is that they will come at you from every angle, often disguised as coming from a different source. Consider this scenario: A lead finds you because someone in a Facebook group recommended you. Was that a social media lead or a word-of-mouth referral? It was a referral! That lead didn’t find you based on what you posted on social media, but instead because someone in that group recommended you. And consider this scenario: A lead contacts you via direct message on Instagram, stating that they’ve been following you for a while and their friend highly recommended you. Is that a social media lead or a referral lead? Bingo — referral again! They were following you forever, but they weren’t motivated to hire you until their friend made the recommendation. If you are getting clients by word-of-mouth referral, you likely have a healthy business and solid brand recognition. Let’s capitalize on that, shall we?
Transcribe →8 Lies I Used to Believe that Nearly Ruined My Life
Feb 19, 2024Tap to summarizeHave you ever talked about something that made you sweaty? I both love and hate doing it. When I shared at the beginning of 2024 how I had (finally) stopped worrying about my business and boldly shared my faith, the response was — and still is — so encouraging. I was nervous to share something so personal, but I’ve received so many positive DMs and emails about that episode that I’ve decided to continue. My tentative plan is to dedicate one episode per month to a more personal topic, with today’s episode being no exception. This episode of The Kate Show is not like the others: Getting canceled, being a woman, being glad I’m not “enough,” and revealing some of the grossest marketing tactics currently being used in western culture…those are just a few topics I’m covering.
Transcribe →