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I know that many of you will agree with me when I say that life is so much better when you have a code to operate by. Because most people, in my opinion, have been tricked to think that they want freedom. What they may not understand is that absolute freedom, so no limitations, no restrictions, is synonymous with absolute chaos. The only reason you think you want freedom is because you're living by a set of rules you didn't create. So when you feel like you need to escape your life, you take time off from work and go on vacation. But after a week or so, the simulated honeymoon phase ends and the tourist novelty wears off and you find yourself unfulfilled, wanting to go back to structure. Now, in the long term, and for the majority of people who hate their jobs, and I know hate their jobs is like the latest buzzword. But all in all of my videos, I'm speaking from experience. I used to hate my job. It's okay if you hate your job, but. But the thing there is that you can't wait to retire. And retirement in this case, is a promise that was marketed to you since you were a child. Like a click funnels landing page with a 40 year countdown timer. Little do you realize that your idea of retirement is just another vacation that you will get bored of. Because that's how the mind works. The core mechanism of our brains is that they are pattern making machines evolved to solve specific problems with limited resources, not to handle unlimited possibilities. Mihaly Csikszentmihalyi, the guy we always talk about because he's awesome and the godfather of flow psychology, argued that happiness comes from taking control over the contents of our consciousness, creating what we know as the flow state. Periods of complete absorption where people experience deep enjoyment, creativity and the total involvement with life. So order in consciousness equals enjoyment. Chaos in consciousness or disorder in the mind or mental disorder equals chaos equals not enjoyment. So again, you don't want freedom. You want the freedom to create your own rules of the game. You don't want to be assigned goals from parents, teachers or employers. But you mistake that for not wanting structure as a whole. So you crave the one thing, freedom, that will make your life substantially worse. So. So if you want to increase the enjoyment and creativity and lack of distractions in your life, you need to do what every other successful person has done. And that is to discover and create a set of principles that you operate by. You need to create your own little world and become immersed in it. Most people will try to give you the destination, right? That's what you find on social media and YouTube, even this video. 12 months to change your life. You're attracted toward the destination and then some other people will will give you the steps in the journey. But very few people give you the navigation system to create your own destination and create the steps. So in this video, you're not going to find another guru's proven system. Instead, I want to give you a framework, a meta view that allow you to discover what your unique rules can be. So these are 12 rules to change your life or 12 rules to create your own rules. Rule 1 and, and the thing that absolutely has to come first here because all other rules or anything else in your life is downstream of this and that is to reject the average life. Reject being regular, reject being boring. You have to reach this point in your life where you realize that you don't want to be regular. Because life is a series of decisions. And the single decision that determines all other decisions is to vehemently reject the trajectory you are set on at birth. When you truly despise the outcome of being like everyone else, you begin to form an anti vision. We talk about this all the time because it's important. So if you already know about this, it could be wise to come back to it. If it didn't work for you the first time, that's because you may not have been in the life situation where it would have actually worked. This isn't something that you sit down for 30 minutes and do and expect it to work because you're here for a quick dopamine hit and you want to feel like you have control over your life in the next 30 minutes. That's not how it works. This is a lifelong thing. So if you want to create this potent negative source of energy that can lead you toward the positive, right? So you have both ends. You don't just think positively and hope that you move towards it. Sometimes that works, sometimes it doesn't. It's not a sustainable tactic, but you can round that out by having a negative side too. But if you get absorbed in the negative, then obviously your life is going to end up negative. So you need both. But this is the foundation. The negative is a very, very potent energy source that can push you toward the positive. Every time you experience something you dislike, write it down. Go on a walk and think about where your life is heading. If you keep doing the same things. Reflect on your past and note what you never want to experience again. Gather all of the data points you skipped over while you were under the spell of someone else's Structure. Once you actually do this and once this anti vision is at least somewhat clear in your head, right? It's clear, kind of potent. You feel it and you will feel it. You can now stop, think and consider whether or not you should make a certain decision in your life. Because now you have something to work away from. And what that means is that you can make a choice that leads to a better life. If you simply have an anti vision and make decisions that move you away from that, you're moving in a better life direction. But now we can make that even more accurate by having something to aim towards. So that leads to rule number two, which is to commit to excellence. And now I try to say these things without sounding arrogant, but you guys only have an image of me in your head, right? You guys watch my videos and you have this idea of who I am and that's like 1% of who I am. You don't see me or talk to me on a daily basis. You just know me from my videos and that's perfectly fine. I'm here to do what I need to do. So I say this to illustrate a point, is that I've never had a problem knowing what I want out of life simply because I knew what I didn't want from the start. My fiance slash wife, I'm just going to call her my wife at this point is getting her Pilates certification. And her instructor, the big boss Pilates girl, told my wife how to fix her posture over time. And the way you do that is whenever you're in a public space, you just judge people's posture. Because then when you notice, oh, that's what bad looks like, then you slowly correct your own. The same holds true for me. And now I know judging people sounds bad, let's call it observation and discernment. But when I was younger, I would go to the grocery store, I would see someone who didn't look how I wanted to look or act like I wanted to act. And I could see what they were purchasing at the store, how they were shopping, how they were speaking to other people. And it was pretty easy for me to correct my own actions, to not do that. I would go to school, I would go to church, and I would see it's just in plain sight. You can see things that you don't want to do. You can see mediocrity all around you just because that's the natural state of how things are. Unless people put effort into creating their own vision and pursuing it, which most people just don't do. So judge or observe society more. You don't need to tell them these things. You simply observe and correct your own actions. So from that, when I was a kid, it was pretty easy for me to figure out what, what I had to do. I had to commit to excellence. I had to do something great. And for me that looked like becoming an entrepreneur no matter how many times I failed. And it took seven failures. So I can control how long I work and what I work on. I also knew I had to build a strong aesthetic and energetic body by making training and nutrition a non negotiable. In other words, I had to become my own teacher and personal trainer. I had to learn all of these things. I still love studying these things. It's so fun to learn to learn about the intricacies of your body and how chemicals and nutrients and really anything interacts with it. Once you have that understanding, your decisions are kind of automatic because when you know, oh, I'm putting this thing into my mouth, here's all the downstream horrible effects, especially long term. You just don't want to put it in your mouth. No matter how good it tastes, you see it as slop. And the last thing I knew that I had to nurture a strong mind through the progressive overload of uncertainty and and emotional labor. So this commitment to excellence created some form of a vision. So if I trained my mind to stay within that frame, if I didn't get distracted, that's what distracted is. It's breaking outside of your frame of reference and not bringing yourself back in. And your frame of reference, how you interpret and see the world and make decisions is formed. One half is your vision, commitment to excellence. And the second half is your anti vision which, which is moving away from mediocrity. So when you are in this little world, that's your little world, that's the outer frame of the code that you live your life by. If you can just do that, your life will end up great no matter the steps you take. Because the steps are going to be going from anti vision all over the place somewhere to vision. You're not going to hit an exact spot, but you're just moving in the right direction. It makes sense. Now, my examples of becoming an entrepreneur and fixing my body and nurturing my mind, those may not resonate with you, but I have a feeling that everyone wants some form of those things. They want freedom, right? They misinterpret their desire for freedom as retirement or what the default path set them on. In reality, what they want is to grow. They want to evolve. They want to transcend and include their past self. They want to solve their own problems, remove the limits on their potential. You, you know deep down that the answer to what do I do with my life? Is to progress in the only areas that matter. Mind, body, spirit, business. Business is also partially spirit. It's value exchange, it's community, it's contributing to the world that you take resources from. You're giving back. The problem here is that the fear of the unknown, the fear of doing something different with your life, is greater than the fear of ending up like everyone else. So we need to disappoint, decrease that perceived fear of stepping into the unknown. That way, ending up like everyone else takes priority. And then you are more likely to act. So that leads to rule number three, which is that standards create identity. You aren't where you want to be because you are okay with where you are. If you are okay with having 50 cents in your bank account, you won't have the desire to change that. And many opportunities to improve your health related relationships or finances will be closed off to you. Now, if you're okay with a hundred thousand dollars in your bank account, you will see anything less than that as a problem that needs to be fixed. Problems when treated as projects are what make life enjoyable. Because projects are another way to bring order to consciousness, as we discussed about. So you're more likely to live in some degree of a flow state if your life is just a series of projects that solve problems, that remove the limits on your potential so that you you can commit and pursue excellence. Now, when you have high standards, your mind's survival mechanism notices opportunities that help you maintain those standards. Right? We don't only survive or reproduce on a physical level, but on a mental level as well. We don't have only have a physical body, we have a mental body. It's called our identity. Our mind has evolved to survive on the conceptual level as well. If your identity is threatened or your standards are threatened, then you quite literally feel stressed. Dogs don't do that because they don't have language, right? They don't live in the world of concepts. So if your money in the bank is lower than the standard of what you have, you will feel that pain. And that pain will push you to get back above that standard. That's where dopamine comes into play. You notice survival opportunities. Your Google searches start to change to acquire better skills. You start having conversations about money when with your friends, all of these tiny choices begin to compound into results. You rewire your Thinking patterns based on your intentional search for specific information relating to the problem you are facing. So if you surround yourself with people, physical or digital, that make it seem like it's okay to be 100 pounds overweight, or have zero money, or work a job you hate, or stay with a partner you despise, or get drunk every night and the rest. How do you think your life will end up? Now? If your standards require you to eat clean, then you will look at McDonald's in disgust and actually, let's talk about this. Uh, on my last video I threw a metaphor in it where I said social media is the fast food of socialization, uh, blah blah blah. Video games are the fast food of entertainment and people did not like that. But what you're not understanding is the point. I eat fast food sometimes and that's okay because I understand its overall impact on my progress in my life. Sure, there are games that aren't inherently entropic to your mind and you can play them. But for most people, for my past self, again, I'm speaking from experience here, where I'm clocking 12 hours a day of World of Warcraft just ruining my life, that is not something to be defended. If you have the desire to tell me or justify why you video games are good for you, then that's kind of a surefire sign that they're not. Because if you were comfortable and had a big picture and nuanced understanding of your life and where video games sat in it, you wouldn't feel the need to defend yourself because you would feel confident in what you're saying. So back to the point where we left off, you only think this sounds stupid. Eating clean or looking at McDonald's in disgust, or looking at video games in disgust being because your standards are abysmal. Someone who values fitness find it painful when they don't have the option to eat clean. It's not hard for them. It's actually enjoyable to eat clean. You find it painful not to eat clean. So those are standards. But there's also something that let's just call them anti standards for the sake of cohesiveness. And we can consider these what you are not willing to do or sacrifice to to achieve your goals. So we're just continuing to narrow our frame so that we can't get distracted and we can become more in flow state and enjoy our lives. For myself, I have one goal out of many of building a business. But I am not willing to sacrifice my health like most people do, or my relationships like most people do. And Most people think that that's just a natural part of starting a business. You have to sacrifice those things. You have to work long hours. No, you don't. Because. Because setting constraints is how you actually get creative results. Because in order to do that, it's more difficult in order to not sacrifice your health or your relationships or how much you work, you have to think creatively so that you can build a business. As an example to do those things. That requires you to figure things out on your own and come to your own insights and conclusions and really understand what your goals are. Let's say you were to commit to four hours a day of work and instead of 12 hours a day of work like most hustle and grind entrepreneurs, then you would end up like someone like J.K. molina, who left working with his agency with another person for 12 hours a day making a lot of money. But he was like, I can. I have the knowledge and skill to make a million bucks working four hours a day. He, he's actually working three hours a day. But when you do that, your mind notices higher leverage business opportunities that you wouldn't have noticed when you're pursuing another goal. So for him, his offer and how he delivers is so valuable that he can charge higher prices, work with less people, and work less time on it. Now that's enough for that. So let's talk about rule number four, which is just project based learning. Because you know what you don't want out of life and you have an idea for what you want out of life. And now you need to acquire the skills and knowledge that bridge the gap between both. So how do you start moving into the unknown? By having a way to order any potential chaos along the way. Personal projects. Because the best way to learn is to build a real world project and only search for information when you need it. How much you learn is directly correlated with how much progress you make on the project. When you do something like watch endless tutorials, you just fill your mind with excess noise. Most of that information goes to waste because you don't apply it. Right. We've all experienced this. You learn all. You read a book and then when it comes to talk to your friend about the actual concept or what you learned, you're like stuttering and you can't articulate it because most of what you learned went to waste because you didn't apply it. Now, am I saying that reading books is bad? No. Am I saying that watching YouTube videos is bad? No. What I'm saying is that that's not learning. That's entertainment. It's for another domain of your life. Maybe it's for mental clarity or calming your mind or stress relief or something of that nature. But is it for learning? No. And I mean, sure, it can be for learning, but it's a very ineffective way to learn. But the other thing with that is if you're reading a bunch of books for the sake of learning and for YouTube and, or, and watching YouTube for the sake of learning, you're filling your mind with endless options. You're just creating more chaos. Now, a project can be anything. Your health can be a project. Your business can be a project. An image in Photoshop can be a project. A project is simply a structured way of achieving a goal or, or making progress toward a goal. A project is when a plan and a strategy meet action. So don't focus on a plan, don't focus on a strategy. Those are byproducts of a project. And then you act and build the project and iterate on the plan and the strategy. Because the plan and the strategy without action and without iteration are just a list of things that aren't going to happen. The bridge between where you are and where you want to be is a series of projects that reflect the value you've developed in yourself. And if you'd like, you can turn that project into a product. Because. Because you've solved the problem in your own life and can now help others do the same. A project is the only qualification you need to start earning an independent income. Now, if you're struggling to think through all of these things, your anti vision, your vision, and now your projects or plan, I would recommend going through the life reset prompt. I'll link it in the description, but it helps you, it questions you, it converses with you to come up with all of these things, and it spits out a document with kind of your entire life plan that isn't static, that you can iterate on and improve. Now, rule number five, after projects is daily levers every single day complete at least one to three priority tasks that move the needle toward completing your project. That is the only piece of productivity advice you will ever need in your life. Now, a good rule of thumb for this is this. After two weeks, if you haven't made any noticeable progress towards your goals, you are not moving the right levers. You are doing something wrong. Most people won't admit that, or they will intentionally do busy work to avoid making progress because secretly they want to fail. And that's an even bigger problem. Your mind notices opportunities to achieve Your goals, that's what it does. And most people have this deep and unconscious programmed goal of staying the same. So that's what they work toward and they don't even realize it. So far. Our frame, the thing that is gonna bring enjoyment to our life, the code that we operate by, is composed of anti vision, then vision, then standards, then project than levers that lead to progress away from mediocrity and toward excellence. Creating a tight feedback loop that makes life an enjoyable game for the most part. That's the foundation and that's what pushes you deeper into the unknown. But how do you actually navigate the highs, lows, emotions and uncertainty along the way? So rule number six is to become a deep generalist. Let's start this with a quote from Daniel Smachtenberger that I've said before. Traditional education and hyperspecialization is a way to make people subservient to the dominant paradigm or system. Study the generalized principles of nature and be a deep generalist. Because humans are natural generalists. We don't thrive in a specific niche like a polar bear thrives in Alaska. If it were go to. If it were to go to the savannah where a lion thrives, it would die. And if a lion went to the Alaska, it would also die. But, but humans, we go to Alaska because we built tools. We built a coat, we built air conditioning and heating. We go to the savannah and we have a car with air conditioning or we have a water bottle, which animals don't have. So humans build tools. You're a tool builder. Humans build tools to adapt and thrive in any environment. And this extends beyond physical tools. Humans invented mental tools like language, culture, concepts, religion and stories so they could adapt, build and acquire the knowledge skills necessary to thrive in any situation. This is the ability that makes us unique. This is the ability that most people have lost. You see, as children, we love to adventure, we love to discover, we love to figure things out. We make mistakes and we learn from them. We touch fire, we take risk. But then our learning stops being about real mistakes. It starts being about the traits our parents and teachers dislike in us. The traits they find annoying or uncivilized. The traits they don't think will lead to the version of success they were conditioned to believe is the only one true path. And they haven't opened their mind to the discovery that there is never only one true path. And what is that one true path? What's the default path? It's the reason you feel so lost, confused, anxious, overwhelmed, and the rest. It was the Path that was supposed to be safe and secure, but was the least safe and secure. You were plopped in front of a government trained expert, trained by government trained experts who are clearly not doing what you want to do in life for six hours each day, being told what to learn and how to act, while constantly being prodded toward the status symbol of a job and degree. And if you understand how the mind works, you understand that the goals that compose your worldview, fancy degrees and high paying jobs, determine your mind's potential development and freedom. Your aim determines what you see. So give yourself permission to study and pursue multiple interests. You have the Internet, you have AI. Go and learn something now. Rule number seven is that entrepreneurship is spiritual. And here's my prediction with this. I've talked about this a few times, but in brief, the future of work will consist mostly of entrepreneurs. And if not entrepreneurs, elite employees who have entrepreneurial traits in increasingly rare positions. The entry level will go extinct. AI isn't replacing the bar, it's raising the bar. So this leaves us with two options. Rely on government support with a marginal chance at a good life, or take full responsibility and become an entrepreneur. Now, unfortunately, entrepreneurship and business have become dirty words. People believe entrepreneurship is reserved for talented people with a lot of money and a lot of time. So let me redefine it really quick. The difference between employee and entrepreneur is the difference between low agency and and high agency. High agency individuals create their own goals and pursue them without permission. Low agency individuals are assigned goals and pursue them because their programming doesn't allow them to see other options. Industrial style schooling and employment breed complacency and are dangerous for your psyche. It goes against your nature of needing uncertainty and challenge and constant improvement to thrive. Growth, evolution. That's what the universe is doing. That's what you're doing. And you trying to stop it. To stagnate and become comfortable is making your life worse. People climb ladders like the corporate ladder because their mind craves challenge. But eventually they get so used to it that it becomes boring. Right? Vacation, retirement. You're going to go into it, you're going to like it for a bit, then it's going to become boring. You need that next challenge. And usually that involves work. But that's the other thing is that most people hate their work. So they don't think that there is good work. They don't think that they can create their work. They don't think that they can pursue their life's work and actually enjoy work and control it. So it's my Belief at least that entrepreneurship is the only logical option for long term thinkers. It's the path of uncertainty, requiring skills not taught in schools. You must be okay with failure, rejection and slow progress. So stop thinking of employee and entrepreneur as titles. Think of them as states of mind. Employees are passive individuals told what to learn. Entrepreneurs are assertive individuals who set their own vision, learn by curiosity, and create solutions that push humanity forward. The secret is cultivating a skill set so impactful that you can't help but share it. You solve your own problems, sell the solution, and improve humanity. That's entrepreneurship. Employment isn't our natural state. Your psyche is wired to hunt. But today's threats are psychological and spiritual, not physical. Nobody wants to be a monkey in a cubicle. And everyone feels that pull to achieve something greater. That leads into step eight, which is to become a creator. Because for millions of years, creativity was reserved for the gods. Humans didn't know how things worked. We didn't create things. We didn't build tools yet. And then we slowly started to figure it out. We realized, oh, we can create fire, and then down the road we can create planes. And now we can create AI. It just evolves. It's insane. We built tools that allowed us to survive in any environment, harnessed energy, and transformed the earth. Humans took over the role of creator, but so many have lost their path and so many are giving up their role as creator to AI. The entire key to using AI well is to maintain the role as the creator. Now we don't know what the future holds when it comes to AI and other things. It's probably not going to be as drastic as many people made it out to seem, myself included. But we know two things. One, problems are infinite, and two, problems, problems are soluble. No matter how developed we come, there will always be a new problem to solve. Because complexity, the the evolute or one evolution creates more complexity. Just like how AI allows us to access more information that's not better to an extent that's more chaotic, that introduces more problems. And those problems create jobs or opportunities to become an entrepreneur. That allows for more solutions building on top of the current ones. And that can go on forever and ever and ever until the sun dies out, unless we solve that problem. Now, here's an excerpt from my book. It's free to read Purpose and Profit on my substack. But I think it gets the point here of becoming a creator across quite well. If happiness or enjoyment is the combination of progress being made and contribution to something greater than yourself, and both are Accomplished by solving problems for yourself and others, and problems are solved through creativity, then the only logical and fundamental aim for your future is to embody creativity by becoming a creator. In other words, you find the intersection of purpose and profit by creating solutions to problems you deem interesting, passing on those solutions to contribute to the progress of humanity, and repeating the process when the next set of more complex problems arise. Although problems become more complex, you become more equipped with knowledge, skill and experience to solve them. Life gets better as problems get harder, if you learn to keep chaos at bay, which is a problem within itself. With every problem comes the opportunity to reach a new level of purpose. Now, becoming a creator or adopting the role of a creator has always been possible, but it's never been so accessible. We're in the second Renaissance, and it's happening on the Internet, everywhere, faster than before. A digital society where anyone can be the next Einstein or Shakespeare. So the path to becoming future proof is this shift from consumer to creator. Solve your own problems. Distribute your solutions in the global town square, which is the Internet. Attract people who share your vision. Even with just a thousand true fans, you'll find the power to create a good life. Now, rule number nine, and an important one, is that uncertainty is signal, not noise. Because you're supposed to feel lost, you're supposed to feel overwhelmed. You're supposed to feel like you have no idea what you're doing. You're everyone feels that way. What do you expect to happen when you're trying to change your life or learn something new? Did you just think that all possible knowledge and skill would just be deposited into your head the second you started something? When you commit to excellence, you commit to a life of uncertainty because you commit to a life of learning. Your potential is determined by the amount of uncertainty you're willing to embrace. But the thing is, the most successful people don't even flinch at this. They don't perceive uncertainty as something dangerous. How do they do this? Because they realize that all outsized gains lie in their ability to embrace, manage and extend uncertainty. They realize that the certain life is the least rewarding. A job is certain. Your paycheck reflects that. A business is uncertain. Depending on what level you're operating at. Starting out with a local business or agency work or freelancing or even information products is level one. It's uncertain, but it's simple. And you have a cap of about 1 to 5 million a year before you need to increase the stakes even further by hiring a team or expanding the business model into something like software. Or physical products. And the same goes for investing. You can invest your savings in a certain 401k, that's level one. And you can invest in the stock market, that's level two, because it's kind of predictable and you'll probably make more than in a 401k. And then level three is that you can invest in businesses or crypto or even more uncertain assets. Naturally, those have the highest returns on investment, but it requires the ability to navigate and understand risk. So you need to hedge against risk as much as you can, especially when you're just starting to change your life. So you punch just above your weight, you go from level one to level two to level three, and you don't take on a challenge you can't handle. If you can handle level three challenge, then take it. And if you want to go further and take the level three challenge anyways, then you need to hedge against that by changing your environment and how you live. You need to move into a cheap apartment. You need to live on beans and rice for a year. The more responsibilities that you adopt before you've had a chance to take risks in your youth, the more difficult it is to justify changing your life. That's the horrible trap of the default path. Now rule number 10, a unique one, is to engineer enthusiasm. Because we hear all the time that you need to be obsessed. You need to be obsessed with your goal. Because this is how people describe successful people with an intense spirit. And if you are intense, you have that intense spirit. You have that kind of obsessive personality that can really hurt your life unless you learn to direct it away from people and toward other things like a skill or an interest or business. But the real word for this is enthusiasm. That's what we should aim for. That just doesn't feel as cool or edgy as obsession. The word enthusiasm comes from the Greek word enthusiasmos with the literal translation of having God within or God inspired. It referred to being possessed or inspired by a divine spirit, suggesting that true creative or spiritual power came from beyond the individual self. The master key to the good life is to fill your average day with that which makes you enthusiastic. So one of the most important things you can do is to reverse engineer where enthusiasm comes from in your life. And then eliminate, outsource or accept all of the things that don't align. Notice which activities make you feel energized, which distort time and which make focus effortless. Notice what makes you excited, curious and open minded. Especially notice when you can't sleep because you are having too many ideas. Do everything in your power to fill your day with more of these and remove things that prevent you from doing so. Literally block off one to two hours a day to pursue your enthusiasm. And that leads into rule number 11, which is self experimentation. Because self experimentation is the only way to solve your problems for good. People can diagnose and prescribe solutions to your problems, but they often lack regard for the difference in perspective, goals and experience from the person with the problem. As an example, here's two different approaches. For a person who's wanting to make money, Person A follows exactly what a guru says. They play it safe, follow the rules, and downgrade their lifestyle based on someone else's blueprint. Person B pulls advice from multiple sources to make decisions based on the patterns they notice between all. They use how to advice, but only to discover principles that can be integrated into the pursuit of their goals. Eventually, with education and effort, it clicks and they know how to make it work in their own unique way. As an example, with nutrition or weight loss, person A is in a much more dangerous position because they find a guru preaching veganism, then clean up their diet, then follow their advice as law, see results, and then attach to that ideology and become a prophet for it. This is dangerous. In the definition of low consciousness, you lost weight and felt more energetic, but from a lack of understanding decided that only the vegan diet can do that. And I'm just using the vegan diet here as a punching bag. I don't really care which diet you go with. If you're going through problems in your relationship, hire a therapist, binge, watch YouTube advice, go on a retreat and experiment with options until you find the right solution. The first one you try probably isn't the best way. If your business isn't growing, buy a course, hire a coach, test a new software, zoom out, or create a new strategy. There's always a way to solve your problems, and you strip yourself of that power when you latch onto one solution that probably won't solve the problem for good. Now, rule number 12 is how to live a unique life. And that is that the greatest mistake is not making mistakes. Because the thing with all of this, the reason you've made it so far in this video, is that you're different. You don't want to live the default life. You're aware of this, you're observant, maybe a bit quiet, afraid to speak your mind because they won't listen anyway. But that silence is killing you. You tried to fit in. You try to trust others with your future, you try to demonize money, success and the rest because you don't need it to live a good life. But you need to build, because that's how you contribute to others, connect to something greater than yourself, and embark on a unique journey that brings an end to robotic living. Because you have the money to remove your dependency from that robotic living. The thing is, you're still looking for that one true path. And I'm here to tell you that there isn't one. You aren't where you want to be because you're afraid of making mistakes. I cannot express that enough. If there were one true sentence in which to orient your life, that would be it. Mistakes are nature's compass. If happiness can exist without sadness as a reference point, success can exist without failure. It's a universal law, a pattern of reality, a phenomenon that has been around since the first sign of life. Because something can't exist without nothing. You can make mistakes on the conventional path, schools and jobs, but you are still working toward a narrow goal. The mistakes don't lead toward a new, better path. They simply lead to you feeling sorry for yourself now, when you decide to be free and reject the goals assigned to you at birth that made you think small and trapped you in this negative bubble of thoughts. Your mistakes are your light in the dark. But you don't know what you want. That's the problem. You don't realize that you will never know what you want. It's in the future. It doesn't exist. It's imaginary. Life changes. What you want now could and will absolutely be different tomorrow, the next day, or the next decade. But you'll never embark on this process of refinement and purification because you can't seem to allow yourself to fail. What you want out of life becomes clear when you realize what you don't want out of life and work in the other direction. Since you haven't made any mistakes on your own path, it's obvious why you don't know what you want out of life. Now here's my advice. Do what you want without permission from someone else. Go to the party, get drunk, start the business. Scroll on your phone all night. Do whatever your little heart desires. Seriously. Because denying those desires is only going to bind you to them. But there's a catch. You need to be able to realize when those things are a mistake. Getting drunk every night isn't a mistake. If you don't have meaningful responsibilities to wake up to every morning. It's not hurting your ability to achieve the goal. Managing parties and alcohol becomes a lot easier when it impacts something more important than parties and alcohol. Since your schooling and job aren't more important, you don't care and you do it anyway. You need your own goals, and you can only generate those goals by getting absolutely fed up with where you are and rejecting everything you thought was true. You need to start from scratch. Thank you for watching. Subscribe to my substack for two letters a week on harsh truths around human potential and psychology and AI and business and all of that fun stuff. It's free to sign up. Like subscribe while you're here. It's just a button click. Thank you. I'll see you in the next video. Bye.
Host: Dan Koe
Episode: 12
Date: September 14, 2025
Dan Koe presents a thought-provoking framework for personal transformation in a year, centering on the idea that creating and living by your own set of rules—not someone else’s—is the key to fulfillment, progress, and happiness. Drawing from psychology, philosophy, and lived experience, Dan offers his "12 Rules" as a flexible, meta-level blueprint for constructing your own unique, meaningful life. The episode weaves in concepts like anti-vision, standards, project-based learning, and the need for creative agency, especially in an age of AI and digital abundance.
| Rule Number | Rule Title | Key Point | |-------------|-----------------------------------|--------------------------------------------------------------------------------| | 1 | Reject the Average Life | Form anti-vision; reject default, mediocre paths | | 2 | Commit to Excellence | Set a personal vision based on what you truly want | | 3 | Standards Create Identity | Raise your standards; they shape your self-concept and results | | 4 | Project-Based Learning | Learn by doing real projects, not passive consumption | | 5 | Daily Levers | Focus on 1–3 priority actions daily for compounding progress | | 6 | Become a Deep Generalist | Cultivate multiple skills/interests with depth | | 7 | Entrepreneurship is Spiritual | High agency, challenge, contribution—all future work trends | | 8 | Become a Creator | Solve problems, create value, and share solutions online | | 9 | Uncertainty is Signal, Not Noise | Growth comes from embracing uncertainty and risk | | 10 | Engineer Enthusiasm | Design your life around activities that give you energy and inspiration | | 11 | Self-Experimentation | Adapt and personalize what works through experimentation | | 12 | Greatest Mistake is No Mistakes | Act without fear of failure; mistakes are how you learn and refine your path |
Dan Koe’s 12 Rules aren’t a “one true path,” but a meta-framework for navigating uncertainty and complexity by constructing your own code for living. The episode is an encouragement to reflect deeply, act courageously, and iteratively build a life of meaning, depth, and impact—guided by your own evolving set of rules.
For more practical tools and ongoing insights, Dan Koe recommends subscribing to his Substack for two weekly letters on personal growth, psychology, AI, and business.