← The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
Forget Apps. Sell These Tiny AI Tools Instead - Ep. #299
00:30:32
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- [00:01]
A
Okay, Ryan, well, why don't you start by telling us who you are and what you do?
- [00:05]
B
Yeah. So I'm Ryan Dozer, AI Marketer, Entrepreneur. I run a six figure marketing agency by myself. I also run a YouTube channel focused on AI and marketing. I manage a community called the AI Marketing Insiders. And kind of a personal note here, Chris, but I am married and I'm expecting my first child here in August. So pretty exciting stuff happening over here.
- [00:27]
A
Awesome. All right, boy or girl? Do you know?
- [00:29]
B
We do not know yet.
- [00:32]
A
Okay, so what, what is your background? How did before AI was a thing, what were you doing?
- [00:38]
B
Yeah, so I have over a decade of experience in the marketing industry. Formerly worked at Meredith Corporation, now called People Inc. So I was managing about $500,000 a month in paid ad spend for People magazine, Better Homes and Gardens, all those big titles. Said see you to corporate America. After about a year and a half in there, started learning SEO on the side and various other marketing tactics. Picked up my first client in 2019 and really haven't looked back since. And I've just kind of been picking up as time goes on.
- [01:06]
A
Okay, so how did you find your first client back in 2019?
- [01:09]
B
Yeah, he was a family friend, so he actually worked at the Iowa PGA in the golf business of all things. And he started doing his own thing on the side and then it kind of worked as it came back around that he wanted to pick me up as the first client and then it just kind of trickled from there.
- [01:25]
A
And what service did you perform for him and what did you charge?
- [01:28]
B
Yeah, SEO and content marketing services. So it's about ten grand a month? Little more.
- [01:33]
A
Oh, wow. And what, like, what specifically were you doing for him?
- [01:37]
B
Yeah, SEO and content marketing. So he runs one of the biggest home tech affiliate websites in the world where he partners with VPNs and you know, several other high ticket tech affiliates. And so I'm in the weeds every day going through, trying to optimize articles, rank high for various keywords and then push out some other newsletter stuff for him and all that. All that stuff.
- [01:56]
A
Okay, so you're helping him rank higher, helping his website rank higher, partially through fresh content, partially through other best practices.
- [02:05]
B
Yep, content updates, fresh content, news articles that tend to do very well in this niche and several other tactics.
- [02:12]
A
Okay, so when did you first start playing around with AI?
- [02:16]
B
Yeah, so this would have been 2021. Jasper AI, formerly known as Jarvis AI that were actually using GPT2 under the hood via API. And I had no idea how this Stuff worked at the time. Lo and behold, chat GPT comes around November of 2022. And that was kind of my light bulb moment of not only, hey, if you want to be a competitive marketer, you have to adapt this and use this in your day to day. But that was also my light bulb moment. Chris of hey, I need to start a YouTube channel and get in front of this and start building my personal brand in the AI marketing space to try to dictate where the conversation goes because there is so much hype, there's so much noise and I just, I want to be in front of telling people, hey, here's some real world application in terms of AI marketing and how you can use this stuff.
- [03:01]
A
Because Jasper, they were like on the cutting edge of GPT, right? Chat GPT. And you, you had, I mean most people had to go through Jasper to write blog articles with chat GPT, right?
- [03:12]
B
Yeah.
- [03:13]
A
And as far as I remember, Jasper grew like crazy because what they did was magical. Really what OpenAI was doing was magical, but they put a front end user friendly user interface on it that really only marketers like you and I even knew about or used. Right?
- [03:29]
B
Yeah. Now there's a million Jaspers and they were using GPT2 at the time, which if we look back now, it's kind of laughable with GPT 5.5. But it was a revolutionary thing at the time.
- [03:38]
A
Yeah, it was. So you were seeing results for your clients using, using GPT2?
- [03:44]
B
Yeah, I mean back then Google and all the other algorithms and whatnot, Bing Google mostly. We didn't see really Claude or ChatGPT obviously come in the mix yet. They weren't too hone on AI content back then because it wasn't such a big thing in their algorithm and all their search rater guidelines and all the policies like it is today. But now, I mean mass generated AI slop and like SEO content factories that we see everywhere on the Internet are heavily penalizing that area. So it goes back to like. And I could dive into the weeds of SEO if you really want me to. I could talk about this stuff all day. But you have to do high quality AI content with actual images, actual data, sometimes video. Right. And other humanized elements with your subject matter expertise if you want to have a shot at competitive keywords.
- [04:29]
A
Okay, so let's fast forward to today. Why don't you explain to us like we're 5th graders what a Claude skill is?
- [04:38]
B
Yeah, so a Claude skill is essentially a markdown file that acts as an SOP or a Standard operating procedure for AI. So the best practices that I use in a marketing setup is I have one Claude skill per marketing task. So I have an SEO blog post writer skill. I have an email newsletter writer skill. I also have a sales email skill. So if you have different types of, I would say, subtasks, I'd recommend getting very granular in that skill versus just having a giant skill that covers a very broad topic. So that's kind of a high level of how I would define it.
- [05:13]
A
Okay, hold on, let me. I'm taking notes here real quick. Okay, so let's, like, let's simplify it down even more, because I have a fifth grader. He doesn't know what a markdown file is.
- [05:26]
B
Yeah.
- [05:27]
A
So like, a Claude skill is basically like a mini superpower that Claude uses to do more specific things for you.
- [05:38]
B
Exactly. Or a recipe, if you want to tie it to a food analogy.
- [05:42]
A
Okay. Okay. So like, if I. If I have a website about woodworking that needs more content about woodworking, then I can use a specific Claude skill that will make and upload content for me to my websites about woodworking.
- [05:59]
B
Absolutely. And if we want to go granular, you can add McP connections to WordPress or whatever your CMS is, and I'm going to show you an example of that later on.
- [06:07]
A
Okay. And explain for those that don't know
- [06:11]
B
MCPS model context protocol, essentially very similar to an API connection. I'm assuming a lot of your audience is familiar to what an API connection is. It's just another way to integrate one service with an AI coding agent, like Claud Code or Codex.
- [06:25]
A
Okay, all right. So how did you first start getting interested in Claude skills? Because to me, I look at this as like the Chrome Extension store. Right. Or the iPhone app store. Like, you've got the big thing, the big elephant, you know, the big, like the big behemoth, which is Apple and the iPhone. Right. It's like, all right, what do we. How do we make money from the iPhone? Or OpenAI and anthropic. How do we make money from anthropic? But then fewer people are interested in. Let's go like three levels deeper. How do we make money from the Chrome Extension store? Right. How do we make money from a cloud skill? And there might be thousands and eventually millions of Claude skills or apps. I think you could even call it like a cloud app. Right. But how do we find the. The edge there? Is that. Is that kind of what you were thinking?
- [07:17]
B
Yeah, absolutely. So, first of all, I like to look at Claude skills as kind of an updated version of a GPT or a project for those who are using that iteration of AI. And I actually have a Claude code skill stack. You mentioned making money from this. I launched this about 30 to 45 days ago. Somewhere in that ballpark, it's made over $3,000 just passively as a digital product where it has 25 of my cloud code skills that I have for marketing and content creation and general business operations. But there are tons of ways to make money from cloud skills. You could package your skills and sell it as a digital product. You could go into an individual skill level and maybe do consulting on like SEO and then use your cloud skill on SEO to help with someone consulting in that field and probably several others. I'm not thinking of right on the spot here.
- [08:04]
A
Yeah. So maybe even like, like the Chrome Extension store isn't granular enough. Like I. When I think Chrome Extension, I think of like Ad Blocker plus. Right. But then if we want to get even more niche, I'm thinking of a time when I wanted to make a Google sheet that would update my crypto portfolio in real time. So I had to pay like four bucks to some random Google Google sheet extension that would, you know, update crypto prices in real time. And then I could just divide that price by how much crypto I owned. Right?
- [08:33]
B
Yeah.
- [08:34]
A
So it sounds like you're building tiny little tools like that on top of Claude and either selling them individually or packaging them up, in this case 25 of them, and selling them to probably power users of Claude. Like, not people that are casually prompting, not even so much people that are using Claude projects, but people that are going one level deeper than that. Right?
- [08:55]
B
Yeah. And I'm not just selling these as a digital product, Chris. I'm actually using these in my day to day work. That's led to higher quality work for my clients. It's led to more efficiency gains throughout the week. So it's more of an internal system too.
- [09:08]
A
Okay. Okay. Do you start with that? Like you build them for yourself and you're saying, like, I'm an audience of one, this solves a problem for me. It'll probably solve a problem for others.
- [09:19]
B
Yeah. And if you're already using GPTs or projects, you can repurpose those into actual Claude skills. And the best part about this, there's really two parts that made the big unlock for me here is that they update in real time. So every time you're using a Claude skill, and let's say you're writing an article and your header hierarchy is off, or the target keywords off or something's off. Well, you tell it to make changes and right there on the spot it updates that skill markdown file where it will never make those mistakes again. And then we can really get into the weeds here of something like Carpathy's Auto research, where you can have an automatic skill updating system where you don't have to take that extra step and say update. It'll just automatically update the skill for you in the background.
- [10:00]
A
So. Okay, I didn't even realize that you can basically take your own personal cloud project and convert it to a skill.
- [10:07]
B
Yeah.
- [10:08]
A
So what you're saying with this Carpathy project, which for those listening is it Andrej Karpathy, he's like one of the bleeding pioneers on the cutting edge of AI.
- [10:16]
B
Yeah.
- [10:18]
A
You're saying that instead of like manually pushing updates to the skill based on new context that you're giving your project, you can keep it auto updated.
- [10:26]
B
Yeah, absolutely. And these are transferable. Chris. So let's say Claude code were to go away tomorrow and Codex is the hot thing, or Gemini launches a cli. You can transfer these skills over to the next AI coding agent in your existing setup versus copying and pasting a GPT. Going to a cloud project, I used to do that, but before I was using skills and it was super tedious.
- [10:49]
A
Okay, so I'm going to do something that I didn't plan on doing. Let's play a little game. I'm going to open the kimono a little bit and put you on the spot. And I'm. I'm a cloud power user. But like these chats you see here on the left, I got to make sure there's nothing, nothing embarrassing. These, like half of these are from this morning and it's 2pm, right. And within each one there's like many, many prompts. Like, I am a cloud power user.
- [11:14]
B
Yeah.
- [11:15]
A
Right here I have some of my projects. Let's do this real quick. I. I'm going to explain to you what my thought process is with these projects and then I would love if you could tell me, like, how I might be able to convert one or more of these to a skill and make money from it.
- [11:30]
B
Absolutely. Let's do it.
- [11:32]
A
All right, so first one I use the most Kerner yard. It is springtime. I spend, I'm not exaggerating, six days a week, one to seven hours in the yard every day. I love it. It's my happy place.
- [11:43]
B
Place. Yeah.
- [11:43]
A
So I'm constantly asking, like why this fertilizer? For this? For this Bermuda. Why this, you know, herbicide for this crabgrass? Is my crabgrass dying? What's up with my magnolia tree? Like, I'm just pestering it all day. Yeah, and there's a lot of context in there. YouTube video outlines, right? Here's a transcript from an episode in. In this case, me and you. How should I order this? Like, what's the best part to front load? What should the intro be, et cetera? MHP stuff. This helps. I train this with tens of thousands of words of my own advice, my own Q and a about the RV and mobile and parks investing space. YouTube intros. I use this specifically for saying, here's a transcript to a raw interview. What should my intro be for this one, I upload all of my podcast growth, data retention data, click through rates and say, like, what's going on? How can I improve my podcast? This one, what should I cut for my YouTube videos? This one, I don't even know what it is. This one, you know how to write like me, how to write better emails. This one was only for a conference that I spoke out for orthodontist. This one is how to make YouTube videos about go high level. This one is how to optimize my shorts and Austin is my employee that works on that. This one is how to script solo YouTube videos. And this is just the example of a vlog project. So what's coming to mind as you see these?
- [13:03]
B
Yeah, absolutely. So first of all, I have a YouTube video where I actually went through this exact process. And so if we look at the YouTube ones in particular, what you can do is anthropic. They actually have a bunch of free skills that you can install on their GitHub repository. So what I would do is I would install the Skill Creator Skill. It's already built with best practices in mind on how to properly create a Claude skill versus just saying, hey, create a skill and expecting this like perfect output. Right. So you want to have that first.
- [13:33]
A
So like this, I'm going to open a new chat, go to Skills Skill creator.
- [13:37]
B
Yeah, I believe that's the Skill Creator skill because I don't use the web app. I'm inside Vs code using the cloud code extension.
- [13:43]
A
Well, I'm, I'm a layman.
- [13:44]
B
Okay.
- [13:45]
A
Okay. I don't know how to code. I. I know how to vibe code and even that I'm very bad at. So if I were to use the Skill Creator, would I do it within my project?
- [13:53]
B
Yes, exactly.
- [13:54]
A
So, yep, let's Just do it. Let's. Let's say we're going to create a Skill called Better YouTube Intro.
- [13:59]
B
Yep.
- [14:00]
A
Okay, so I'm going to go in this project, go to Skill Skill Creator now what?
- [14:05]
B
And then I would voice dump this. Just. That's what I naturally do. But I would say something like use the skill Creator skill to transform or repurpose this project into a, into a skill markdown file. But make sure you keep the instructions, the memory. You look at my recent chat history and then come up with a skill markdown file or some. Or something along those lines as I would refine it.
- [14:31]
A
Done.
- [14:35]
B
Yeah. I'm not sure how long this is going to take, but yeah, it should create a skill markdown file that you can then not only use within the Claude web app, but you can download that and then transfer it into whatever other system that you want to use.
- [14:48]
A
Okay. Okay. So it's just, it's going to reformat this in a more friendly way to. To give back to Claude.
- [14:56]
B
Correct.
- [14:57]
A
Okay. All right. So then it's going to give me this package file, whatever. Then what do I do with it?
- [15:04]
B
Yeah, well, for internal work, this is going to make your life much more efficient versus copying and pasting from a project all day and going back and forth and switching between tabs. Or if you want to make this an opt in guide potentially. Or you could sell this for those who are interested in the YouTube content creation side of what you do. You could take five skills just like this that you do for your YouTube channel, package that into a Chris Corner Claude code skill stack, and then sell that as a digital product.
- [15:31]
A
What would something like that sell for?
- [15:33]
B
I sell mine for $99, but there's about 20 to 25 skills in there.
- [15:38]
A
Jeez. But like I meant to ask you this earlier, the 8020 rule exists everywhere. Of your 25 skills, which are the ones, you know, the one to three that everyone's using.
- [15:48]
B
Yeah. The SEO blog post writer that basically takes a YouTube video and in one prompt on cloud code turns it into an SEO optimized blog post that actually ranks proven YouTube thumbnail designer. I would say is a very popular one lately as I added the GPT Image 2 model into the mix now. And then I'd also say my anti slop skill, it just has those anti slopification marks. Right. The not this, if that delve robust. All those slop words that we see everywhere.
- [16:18]
A
The not this if that dude, that is everywhere. Yeah, I'm trying to think of an example of it, but like Anyway, so for someone like me, who has almost 300 long form YouTube videos, there's no good reason why I shouldn't buy your skill package and convert all those to blog posts so I can get organic, free traffic to my website.
- [16:39]
B
Absolutely. And of course you want to repurpose it into your own style. And that's what I always tell people. If you're downloading a free skill, you don't just want to plug and play. You want to give it your context, your instructions, your style guides, et cetera. So it creates the outputs that are relevant to you, not Ryan Dozer.
- [16:55]
A
Okay. All right, so here's. There are. I'm just now realizing MD is markdown. Yep. I'm assuming. Okay, cool. So what do I do from here?
- [17:03]
B
So you see that little copy button, that little download button to the right of it? You can download that, put it on your desktop, you can insert it into any other system, or you can use this skill inside your existing Claude setup on the web app, if you want to do that.
- [17:19]
A
Okay, so basically it would take everything, all the context it knows from this project, and it would add it to the drop down in claude. So if I want to reference all that context in a prompt, I just hit the drop down, choose the skill it should be.
- [17:33]
B
That's like in terms of the skills. Or if not, you can take the markdown file and upload that to knowledge in your project.
- [17:38]
A
I could take it to chat or Grok or Gemini or whatever.
- [17:41]
B
Yep.
- [17:45]
A
So go to Skills, manage skills.
- [17:50]
B
Is that it right there? Skill md? Nope. So I don't know. Again, Chris, I don't use the web app here of Claude, but again, you could just take that, download it from the chat, and then put that in the project knowledge, and then it will continue that going forward.
- [18:07]
A
Man. Okay, so that's really cool. That means I don't have to like hop between a bunch of projects. I could just stay in one chat window. And that's really cool. Now, how much. What is the context window of. Of a skill like this?
- [18:23]
B
That I can't say. I believe it's more than what you would get in your typical project or GPT.
- [18:29]
A
Okay, okay, let me stop sharing my screen and get back to what you were saying. So you sell this for 99 bucks. Are you able to sell it like through Claude's, you know, library? Or do you have to sell it on your own website or whatever?
- [18:44]
B
My own distribution, yeah. If you want me to share my screen, I can definitely kind of show you how I'm doing this.
- [18:50]
A
Let's do it.
- [18:56]
B
So this is the Claude code skill stack. I used a my own web designer skill to build this. And so essentially what I did is I have the actual digital product right here on my website where it talks about my Claude md, some tips and tricks, and then it has the actual download links to download those markdown files on your device. So there's a ton of stuff on here. But essentially what I did is I took this digital product. Once it was done, I gave it to Claude code and I used my web designer skill that I have right here. And then the web designer skill knew my Ryan Dozer.com branding, it knew my style, it knew my tone, my logo, etc. And then it vibe coded or developed this landing page right here. But the next step was I needed to create a stripe payment or a stripe product. So then I gave it my stripe payment link, boom, into Claude code, And in about 15, 20 minutes this cloud code skill stack was complete. Right? You have the social proof and FAQs and all the things that go into a converting landing page and whatnot. But that in a nutshell, Chris, is kind of how I built this. And in terms of distributing it on ryandozer.com Notice I have a little floating widget here that pops up everywhere on the website. And so this is actually how I'm monetizing this website right now. I'm doing and I'll go through this SEO workflow if you want me to, but a lot of this is just kind of vanity metrics right now. I started this a couple months ago and it's already gaining significant traffic across Google search and LLMs. And so how I'm monetizing this site is that when people come here, boom, the floating pop up comes around. I have it inside my actual blog post. I have it as CTAs in several of my emails and email newsletters and drip sequence emails. So it's kind of just like a soft sell CTA right now of kind of how I'm doing this. I'm not hard pushing it by any means.
- [20:47]
A
So are you a technical person by default?
- [20:51]
B
I would consider myself non technical. I don't come from a technical background.
- [20:55]
A
Okay, you're a marketer. Exactly like many of us. And that's not a pejorative. I'm a marketer. Okay, so you are. You're kind of dogfooding this like you're, you're using your own product to sell your own product, you're using your own skills to create content on your website. To create like this flywheel effect that bring people to your website to sell the same skills that built the website.
- [21:18]
B
Exactly.
- [21:19]
A
Is that accurate?
- [21:19]
B
Yes, that's part of accurate.
- [21:21]
A
Beautiful. Now, when they buy your skill package, is that just a bunch of MD markdown files that they can then upload to Grok, Gemini Chat, whatever.
- [21:31]
B
They get this exact page right here, and then they can take the actual files, download them, upload it, repurpose it with their context, and use it how they please.
- [21:40]
A
Okay, what other opportunities do you see specifically in the skills space for Claude or for other LLMs that you think people should attack?
- [21:50]
B
Yeah, I mean, they could obviously package it and copy what I'm doing and use their own context. Because the real power here, Chris, is that I have subject matter expertise, and you do too, in a lot of these marketing skills. Right.
- [22:01]
A
So that everyone has expertise in something.
- [22:03]
B
Right. So like, use your subject matter expertise. It doesn't have to be a marketing skill. It could be a skill for, I don't know, what's something that someone's knowledgeable and maybe trading baseball cards or, you know, trading Pokemon cards. Maybe package your years of experience in that particular industry, throw it into a skill markdown file, and then someone can take that and then basically use that as their thought partner if they're trying to figure out, hey, should I buy this card? Or maybe it's an investing skill, hey, should I invest in this stock? Right. You're taking your expertise and then putting it into one file so that someone can use.
- [22:37]
A
Oh, man, my brain is just buzzing with, with ideas here. Like, no one is exempt from this. Like, my 10 year old could create a skill for, like, how to most efficiently put Legos together.
- [22:48]
B
Yeah. I mean, and the thing is, Chris too, all you have to do to do this is literally just pull up the cloud app on your phone, voice, transcribe, brain, dump all of your thoughts onto this and just say, use the skill creator skill at the end so it makes sure it creates it in the correct format and boom, you have a skill.
- [23:05]
A
Now how can you, if at all, like, how can you sell your skill within Claude? Is that possible?
- [23:12]
B
That I'm not sure. Are you talking like a GPT store type thing? Yeah, I'd have to look through that. I don't think that exists. Maybe I'm wrong there.
- [23:20]
A
Yeah. Like, because it did. OpenAI kind of pioneered that, didn't they? With their own store?
- [23:25]
B
Yeah. And then it kind of fell off the wagon, in my opinion. But OpenAI is making a comeback, so who knows what's possible.
- [23:31]
A
Now, what is the difference between an anthropic skill and an artifact?
- [23:36]
B
So an artifact is just kind of a visual element that Claude creates a skill. Markdown file is just a recipe for an AI agent to follow for a particular task. But you can also create markdown files for other things. Right. So after this podcast is over, I'm going to take the transcript, save it as a markdown file, upload it into my Claude code system as context, but I'm going to save that as a markdown file. And what I've learned about this, Chris, is that AI agents or models, right now, there are particular types of files that they just find easier to read, with markdown being one of them, HTML being another form that they really like to transcribe and process, versus if you try to give it a PDF, they struggle with PDFs more than they do markdown.
- [24:20]
A
So I know this is maybe impossible to answer, but let's say you have a 10 megabyte PDF with thousands of words on it to get to give that same amount of context to AI. How, How. What percentage less context would it be? Like, how much more efficient is that? If. If you were to put the same amount of content in a markdown file.
- [24:44]
B
Way more efficient. I couldn't give you an exact percent or a text file, dot txt. One of those two would be much better off than just blowing it into a PDF because it's going to miss things when it's trying to read PDFs.
- [24:56]
A
Okay, so you're basically translating it to its own language with the markdown. Correct. You're making it more accurate and more efficient.
- [25:02]
B
Correct. They just understand markdown better.
- [25:05]
A
Okay, man. Okay, so just to recap, you made $3,000, basically all profit. Right. Like, this is just your time.
- [25:15]
B
Yeah.
- [25:16]
A
And then here's the 3%. Stripe fees.
- [25:18]
B
Yeah. So here's the stripe dashboard. This one actually came as, like, a consulting upsell. Some guy wanted my skills and was, like, so impressed by one of them, and I was like, all right, man, a thousand dollars for an hour and boom, he just paid me right there on the spot for it. But, yeah, over three grand. And I could go back into the other ones here, but over three grand, probably total, just from this stripe cloud code skill stack.
- [25:41]
A
Yeah. And the skill stack you created just from your own usage, like, you just. You took what you were already spending your time on and you monetize.
- [25:48]
B
Correct, Exactly.
- [25:50]
A
And whether you're a gardener or a marketer or you work in nonprofits, like, nothing is exempt from Selling your knowledge through skills. Nope.
- [25:59]
B
And, you know, if we want to go back to the SEO space, I can show you one of these skills in action, and it's probably very applicable to what you're doing and repurposing your YouTube videos videos into blog posts and try to rank for various keywords. If you're curious to watch me go through that.
- [26:13]
A
Yeah, let's do it.
- [26:14]
B
All right, so this workflow here, like I mentioned, this repurposes YouTube videos on my channel into SEO optimized blog posts that look like this, right? And so just the proof is in the pudding here. I did a quick search before we came on. If you pull up a private incognito window and like in this example, you search for blatato, one of my favorite AI marketing tools owned by Sabrina Romanoff. I was in the actual AI overview. I'm not there anymore, unfortunately. There's my video here, but there's the YouTube video right there. And then boom, there's the blog post right under Reddit.
- [26:47]
A
Right, which is made from the same YouTube video.
- [26:50]
B
Exactly. So you're trying to essentially dominate the SERPs and LLM results with this strategy. And so that's just for example here. And if we go back to the actual workflow, all I'm doing here is I'm simply coming in here, copying my YouTube video URL. Let's pull up Claude code. And I'm using the Claude code extension within Visual Studio code, just my IDE of choice. And then I use my SEO blog post writer skill. So I have a skill that's dedicated just from repurposing YouTube videos into SEO optimized blog posts. And there's a lot of stuff on here, right? You know, there's internal linking, external linking. I'm giving it XML sitemaps and word structures and all sorts of fun SEO jargon. But essentially what I'm doing here, and this is the chat that I did, is I'm giving it my YouTube video URL. I'm saying use my SEO blog post writer skill. So Claude code knows to call that skill. And then I'm giving it some context, right? This is just my SEO search brain working here. I want it to actually rank for a particular keyword, and then I just threw it in and gave some secondary keywords. And then I took the actual video links in my YouTube description, plugged it in there so it knows exactly what to externally link. And then I always like to do this at the end of my skills. This is just something I like to do triple Check the SEO blog post writer instructions when doing this task. Because sometimes, like you know, Chris, AI can hallucinate. So if you throw in something in like triple or double check something, there's going to be a less chance of it hallucinating. So that's kind of the prompt right there. And if we go back to my website, I'm going to show you the actual article that this created. I did this the other day. This was a recent YouTube video called The Best AI Marketing Tools in 2026. That's all it did from that one prompt. I didn't do anything else besides that. And you'll see here with the article, I have it so dialed in where it has the permalink structure, it has the proper H1, proper H2, automatically embeds the YouTube video. That looks nice, right? Automatically has. I actually vibe coded this. I added an email opt in for every blog post just to add another way for people to subscribe to my email list. Right? Adds the H3S, automatically adds external links, that goes to new tabs, automatically comes in and scrapes using I believe it's Fire crawl I have set up on the back. And maybe it's web fetch automatically comes in, goes to the website, takes a screenshot, uploads it to WordPress, puts it in the place that makes sense, gives it optimized alt text and captions. And here's the cool thing, Chris. This is what really blows me away about this. It actually watches my YouTube video, finds the good points in the transcript, takes a screenshot of those points in the transcript of that YouTube video, compresses it so it doesn't bloat my server, gives it a keyword optimized title, alt text and then gives it a caption and then dumps it into my WordPress blog post. Just like that. Right? And then it also has. Go ahead. Sorry.
- [29:45]
A
No, no, I'm just listening.
- [29:46]
B
Yeah. And so I also have what's called an XML sitemap, which is basically all of the pages and posts on my website. So it knows based on that skill markdown file, I need to internally link three to five of Ryan Dozer's posts here. And then boom, it goes off to a relevant article that it internally linked right there. Right. Having proper internal links with optimize anchor text is an SEO best practice. And I can keep scrolling through here, but like this is a high quality article written from Opus 4.7. There is no way, Chris. And it has my Author Bio and FAQs. There's no way you could objectively go through this for the first time and just say that's AI slop, right? And it's automatically ranking and it's. And some of these are already starting to rank over time. I just need more backlinks, more authority. This is a brand new site where I'm just testing out random AI systems, just like I'm explaining to you right now.
- [30:37]
A
Oh man, there's a lot going on there that's very impressive.
- [30:41]
B
And I'm just starting, Chris, like, you know what I mean? Like, you'll see here the results so far. I mean, it's not crazy. A lot of people don't even get this traffic on high authoritative sites because they don't know what type of content to create, what keywords to go after. They don't have that SEO background like I do. And so there again comes the value of a skill like this where I literally just took everything that I showed you in that quick demo, dumped it into that skill markdown file and then boom. Now I have a repeatable system that I can do this for every single YouTube video that I put out, which I do. Every single video I turn into a blog post in about a two sentence prompt within Claude code and boom, it just does it via the MCP connection that I have inside WordPress.
- [31:24]
A
Oh man. What? Okay, this is impressive. What didn't I ask you? What should I have asked you about everything you're doing that's just awesome. That we might have missed.
- [31:36]
B
I don't know about that, Chris. I got a long ways to go here. It's truly up to you. You know, there's all sorts of other AI marketing hacks that you can do. You know, you can scrape LinkedIn profiles. So like you can use Apify and create a skill for that and, and get LinkedIn profile data is another AI marketing hack I was going to share with you. So essentially I looked at your profile, had a LinkedIn profile scraper skill, use this paired with Apify with a free actor, dumped it into a Google sheet or a CSV that I uploaded and then boom, I had it formatted like this. These are your last, I think 60 or 50 posts where it came in here, provided an engagement score, provide the post URL and then so that way you can use this going forward and saying what were my hooks like which post popped off? Was it image, was it articles, was it text? This just provides more direction from a LinkedIn or social media content strategy standpoint. So that's one other example I was going to share.
- [32:34]
A
Oh man. I mean that's super helpful. Yeah.
- [32:40]
B
The other thing I was going to share is that a. I actually vibe coded my own AI marketing OS or operating system. And so this just has kind of my day to day tasks. I have a countdown timer to when my child's going to be born. Right. Just random stuff like this with this. Actually this is, this is a cool thing I wanted to show you. This actually syncs up to my Google Calendar, right? So see, I have the Chris Corner podcast today and all these other things going on. So I have what's called a Google Workspace cli. A CLI is just another way to connect, just like an MCP or an API connection where all you have to do is take this official GitHub repository, give it to Claude code, it'll sync up your Google Drive account, your Google Calendar, and then you can vibe code your own dashboards. So that way it matches. Same with social media. I have a social media tab here. So this actually reflects today, in the past days of what my social media calendar looks like. So if I click into this, it's telling me YouTube shorts, TikTok, Instagram Reels, Threads, LinkedIn X. But of course you know this too. Captions are different for YouTube shorts, Instagram, TikTok than they are for Twitter or X or LinkedIn. And then I also have the actual Google Drive media file that it points to right there. So I can see all of this from one dashboard versus going into a social media scheduler or manually going through, you know, each platform and trying to figure it out that way. But I guess that's another real world situation here of just kind of vibe coding your own marketing OS, social media, YouTube client work, community, SEO pipeline, all the day to day stuff that we have going on. And speaking of the Google Workspace clique, once you integrate that, it has access to your Google Drive. So here's our good friend John Chaney, who I actually had on my podcast too. And I had a editor create clips. Well, the cool part about this, if I go back to my Claude code setup, you can actually come in here and connect it via cli like I was saying earlier. And so now it can, it can actually take those videos in the Google Drive folder, transcribe them, analyze them and then come up here and create captions using a social media skill. And what's really cool about this Chris, to go another layer here is I have it connected to Portado, which is my social media platform connected via mcp. So I can schedule all of this right inside the cloud code interface. On my social platforms without ever having to leave this interface ever again. This is why I'm so optimistic about whether it's quadcode or Codex, of staying in an ideal. Because realistically, with MCP connections, CLI connections, API connections, I never have to leave this interface. It can just do everything right from this screen.
- [35:23]
A
It. Yeah, I mean, you, you said it best. It's your own personal operating system. Yeah.
- [35:29]
B
So that was kind of what I was going to plan on sharing here. I can stop screen sharing if you had any other questions, thoughts, comments, anything else you want me to cover, but those are just a few little AI marketing hacks I like to share.
- [35:40]
A
No, I mean, you just packed like three hours of value into 30 minutes. So I'm just like trying to like take a breath for a minute. Yeah, it's really good. It was really good. I don't even know where to begin. Like, there's so many things that I could use here. I'm like, I'm, I'm optimistic there will be a lot of takeaways for the viewer here. If you could like, if you could leave people with one hack, one tip, whether it's about prompting or whatever to that would be applicable to the most amount of people with how to use AI, what would it be?
- [36:11]
B
Yeah, I would say that most people are still using ChatGPT, Claude or Gemini. It would kind of be back to what we said earlier is I would venture away from the GPTs projects, the copy paste system, and start to create some skills as step one. And then once you have those skills, I would highly encourage people to try Claude code or Codex. It's not scary, it's not technical like it sounds, and then just start to learn that day in, day out, figure out what are my tasks that I'm doing every day in Claude, ChatGPT, Gemini. How can I transfer those tasks into an IDE and start using Claude code or codecs are probably my top two
- [36:47]
A
and explain what an IDE is again.
- [36:49]
B
Yep. I actually don't know what it stands for, but it's essentially a wrapper for the terminal. Right. So instead of firing up a terminal, you can use an IDE like Visual Studio, Code Cursor, Google Antigravity, and I just like it. It's a more visually appealing interface to look at all of my files and folders. And the best part about this is you can sync up multiple AI coding agents in one interface. So I use Claude code and Codex in tandem right inside my ide.
- [37:18]
A
Okay. It's just, it's a. It's a level up from vibe coding.
- [37:21]
B
Yeah, yeah, yeah, exactly.
- [37:22]
A
Okay. Okay, Ryan, this was amazing. Where. Where can we find you?
- [37:28]
B
Yeah. So, ryan dozer on YouTube. Ryan dozer.com if you want to follow my little SEO project. And I'd say my community, probably AI marketing insiders, shoot me a mess. Message on LinkedIn at Ryan Dozer. Happy to help anyone out.
- [37:42]
A
Okay, thank you.
- [37:43]
B
Awesome. Thanks, Chris.