We Turned Random Words Into $20K/Month Businesses Ideas⏐Ep. #244

Summary

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The Koerner Office – Ep. #244

We Turned Random Words Into $20K/Month Business Ideas
Host: Chris Koerner
Date: November 7, 2025
Guest: Sam Thompson

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Overview

In this energetic and idea-packed episode, Chris Koerner and returning guest Sam Thompson dive headfirst into a creative challenge: using a random word generator to spark business ideas capable of producing $20K in monthly revenue. The duo brainstorm, riff, and friendly-compete through multiple rapid-fire idea sessions—sometimes bringing in AI (Claude) to judge the best concepts. Along the way, they share trenches-level business wisdom, debate digital vs. service-based ventures, and drop actionable tips for aspiring entrepreneurs.

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Key Discussion Points and Insights

1. Setting the Stage: Why $20K/Month, and the Mr. Beast Analogy

• Chris opens by comparing their creative exercise to Mr. Beast brainstorming viral videos, but for business ideas instead.

• The hosts agree that building a business with high-ticket sales is more sustainable than selling low-cost subscriptions (00:00–01:11).

  "If Mr. Beast can do this with video ideas, you and or I can do this with business ideas, right? …If he's charging 700 bucks, it's like, all right, he needs to do one garage clean out a day, and he's chilling."
  —Chris Koerner (00:00, 00:11)

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2. First Random Words: Vague. Office. Pawn.

• Idea: Office-themed chess set where each piece represents a character, with a 'golden ticket' collectible in a limited set (01:18–01:51).

• Discussion on monetization through Facebook ads and upselling to a community for "Office" fans who love chess (02:08–02:21).

• Brainstorming cameo content from cast members to market the set, leveraging niche celebrity connections (02:41–03:13).

• Debate follows on recurring revenue options (Facebook groups, digital versions) and the realities of scaling low-ticket products.

  "You're gonna have, like, the king is Michael Scott. The queen is Jan. Oh, my gosh."
  —Chris Koerner (01:29)

  "Launch a little paid Facebook community for it…These are office lovers that love chess. This is your people."
  —Sam Thompson (02:12)

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3. Service Business vs. Digital Products

• Chris and Sam weigh the pros and cons of digital/SaaS vs. local service businesses—major takeaway: high-ticket services (garage cleanouts, pressure washing, etc.) reach $20K/month profitability with fewer headaches than low-cost software or info products (05:39–09:57).

  "The space that I really like…is that $500 to $1,000 a month per customer world. Because it's meaningful enough from a dollar amount that you could get to 20 pretty quick, right?"
  —Sam Thompson (07:02)

  "That garage business is recurring too, because that garage ain't going to stay clean forever. Like a yearly spring cleanout."
  —Chris Koerner (09:57)

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4. Second Random Words: Philosophy. Acceptable. Steel.

• Idea: Community or content platform for blue-collar/manufacturing workers (“steel guys”) interested in practical philosophy or stoicism, with a marketing angle around “being more than just ‘acceptable’” (11:12–13:07).

• T-Shirt slogan brainstorm: “You Are Enough (strikethrough) — Work In Progress.”

• Discussion of book and product spinoffs—“Blue Collar Stoics: How to Find Peace in Your Blue Collar Career” (13:16–13:35).

  "It's going to be like around philosophy. It's going to be like Marcus Aurelius, like Socrates, all that. It's going to be dudes like us that wouldn't normally care about philosophy, but that do."
  —Chris Koerner (11:22)

  "You are enough—with a line through it. This says work in progress. How about that?"
  —Chris Koerner (14:09)

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5. Practical Growth Hacks and Macro Trends (15:41–20:57)

• Lowering the bar for entrepreneurship: Just get your first sale, even if it’s reselling on Facebook Marketplace (15:41–16:24).

• “You get paid for shiny object syndrome,” but see it through past the early novelty or switch to the next thing (16:24–17:14).

• The power of local media: newsletters, blogs, TikTok, and building audience-first assets (17:14–20:01).

  "There's no doubt in my mind that almost every business on the planet can start as some form of a media company..."
  —Sam Thompson (17:18)

  "Lauren and I have ours (newsletter). We're at 3200 subs…You should see all the domains I own now…"
  —Sam Thompson (17:56–18:28)

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6. Domain Name Arbitrage and Media-First Business Building

• Practical playbook for registering local service domains (20:01–21:25).

• Chris shares his experience with premium domains and negotiation (e.g., a $250,000 dot com for high-ticket consulting) (21:25–22:01).

  "You could sell access to that…I've got a couple pride and joys, dude. I have hirelosangeles.com and hirenewyork.com."
  —Sam Thompson (21:00)

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7. Third Random Words: Lounge. Full. Play.

• New 30-second challenge: Both brainstorm business concepts using the words.

  • Sam: A marketing agency for nightclubs and bars called “Full Lounge” to keep venues full (24:10–24:18).
  • Chris: An app for real-time access to airport lounges (Full Lounge) where travelers can buy one-off access when lounges are not full (24:18–25:32).

• They prompt Claude AI to judge; the agency idea wins due to speed of implementation and fast path to profitability (28:14–28:39).

  "I'm launching a nightclub-specific marketing agency. Full lounge, baby."
  —Sam Thompson (24:10)

  "You can start today with a laptop and a phone. First client, immediate profitability. Bars desperately need foot traffic…Agencies can land first client in one to two weeks if you hustle."
  —Claude AI assessment read by Chris Koerner (28:30–28:39)

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Notable Quotes & Memorable Moments

• “It's too demoralizing to sell something for 40 bucks a month. You're like, 2,200 more of these, right?”
  —Chris Koerner (08:07)

• “Behind every shiny object to make it meaningful is an absolute metric BLEEP ton of work…If it's working, double down, keep running at it.”
  —Sam Thompson (16:24)

• “You are enough—with a line through it. This says work in progress.”
  —Chris Koerner (14:09)

• “Someone go make your 20 grand a month. I promise you can.”
  —Sam Thompson (23:07)

• “You should see all the domains I own now…like, wait a second, I could go and turn on anything that I want on the back of that.”
  —Sam Thompson (18:14–18:28)

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Key Timestamps

• 00:00–01:11 – Setting up the $20K/month challenge & importance of high-ticket businesses
• 01:18–03:00 – "Office Pawn" chess set brainstorming
• 05:39–09:57 – Service vs. digital businesses; garage cleanouts as prime example
• 11:01–13:35 – "Philosophy, Acceptable, Steel" meta-community and blue-collar stoicism idea
• 15:41–17:18 – Lowering barriers, "make your first dollar" conversation
• 17:14–20:01 – Building a business as a media company, the power of local newsletters & TikTok
• 20:01–21:25 – Domain name and local lead arbitrage discussion
• 24:10–28:39 – Final random word challenge, "Full Lounge" agency vs. airport lounge app, Claude AI judges the winner

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Takeaways for Listeners

• Aim for higher ticket, service-based businesses if you want to reach meaningful revenue faster and with fewer customers.
• The media-first approach (building small, local newsletters and blogs) can spawn endless business opportunities as your audience grows.
• Domain name arbitrage and “owning the digital gate” for local services is both accessible and scalable.
• Don't get trapped by shiny object syndrome—commit to seeing ideas through the hard work phase.
• Creative exercises like the random word generator can spark unconventional but actionable business ideas.
• Speed to profitability and ease of marketing are critical filters when evaluating any new venture.

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For more business idea sprints, unfiltered founder advice, and deep dives into making entrepreneurship simple—and profitable—subscribe to The Koerner Office.

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Transcript

[A]

If Mr. Beast can do this with video ideas, you and or I can do this with business ideas, right? It's too demoralizing. To sell something for 40 bucks a month. You're like, all right, 200 more of these, right? It's tough.

[B]

Versus, like, the garage clean out guy. If he's charging 700 bucks, it's like, all right, he needs to do one garage clean out a day, and he's chilling. He's making 21. Anyone can go and do that. You're working six hours a day. You're making 20,000 bucks a month. Someone go make your 20 grand a month. I promise you can.

[A]

All right. I just had Sam on the podcast again. It was a banger. We had a blast. So we turned around and did another one. I actually used a random word generator to generate two to three words so we could come up with business ideas around those words that anyone could start. And we had a lot of fun. Please enjoy. This is gonna be so fun. I've always wanted to do this. I've never done this. If Mr. Beast can do this with video ideas, you and. Or I can do this with business ideas. All right, random word generator.

[B]

Cool.

[A]

Let's say three words. More words, harder it gets right. Cool word type all. We're going to use these three random words to come up with a business idea that someone could use to make 20 grand a month profit.

[B]

All right, Bet. Dude, I'm in.

[A]

Okay, you ready?

[B]

Let's go.

[A]

Yeah, yeah. This is not edited. Muhammad is not involved.

[B]

No, we're in.

[A]

Here we go. Vague. Office pawn. Vague. Okay, I got an idea. Yeah, there it is. There it is. We're going to make a chess set that's themed of the office. Yeah, that's it.

[B]

That's it.

[A]

You're going to have, like, the king is Michael Scott. The queen is Jan. Oh, my gosh.

[B]

I thought it was like a millisecond.

[A]

What's vague about it? What's vague about it? Maybe there's like a golden ticket reward in there where you could win, like, an autograph piece of memorabilia from the set. One in a thousand chess kits.

[B]

Little. Yeah, golden ticket.

[A]

Golden ticket.

[B]

Yeah. Charlie Kerner over here, dude.

[A]

Let's go. Yeah, sorry, I jumped the gun.

[B]

No, that's okay. I'm with it. I like that one the most. I was going chess, but I was going ebook.

[A]

Okay. Oh, all day, bro. That's a valuable audience.

[B]

100%.

[A]

Oh, my gosh.

[B]

So funny.

[A]

Well, how do we get to 20k a month, though? I mean, this Is just going to be a Facebook ad.

[B]

Just Facebook ad, straight up, dude. And then the thing that I like, I want a recurring on the back. And so it's like, anyone that buys that is a very specific group of people. And so it's like, cool. Launch a little paid Facebook community for it and be like, yep, these are office lovers that love chess. This is your people. Like, come hang out, learn chess. Do your thing. Oh, dude, you have cameos from the. The people in there. Who's the guy that's on cameo? He does so many.

[A]

Bumgardner.

[B]

Yeah, yeah, yeah. Imagine you just pay him to give chest tips. Yeah, you just on cameo.

[A]

Like, idiotic chest tips.

[B]

Yeah, dude. He's just, like, explaining different moves and stuff. That'd be a phenomenal ad. Are you kidding, dude? That would be just immediate face recognition.

[A]

Ramp.

[B]

So good. So good.

[A]

Why don't you describe what happened with that for those that haven't seen that?

[B]

Yeah. So ramp. I don't know if they did, like, a launch or if it was just, like, a random ad campaign, but they put them in, like, a glass office box somewhere. And he just, like, sat there for, like, eight hours messing around in the office, all promoting Ramp. So cool.

[A]

What do you think he got paid for that? Can't have been that much, right?

[B]

I put it at, like, 100.

[A]

That much? Really?

[B]

Yeah. Yeah.

[A]

Wow.

[B]

Like, I don't think he got paid millions. I also don't think he got, like, 10 grand.

[A]

Okay. I was thinking closer to 10 grand. Really?

[B]

I don't know cameos go for. And it's like, travel and media rights and, you know, like, all of that sort of stuff. Like, I'd put it closer to a hundred.

[A]

I'm looking up. His cameo cost 195 bucks for personal.

[B]

Video for, like, what?

[A]

That's like a minute average video length. Minute 22. That's good living, man.

[B]

That tracks. Dude.

[A]

He has 6,000 reviews, which means he's stacked. Surely had tens of thousands of customers. Yeah, I heard he's the highest paid cameo actor had.

[B]

I heard same.

[A]

That's crazy.

[B]

Just pop on there. Sorry, dude. 200 bucks an ad. Creative. You're like, dude, teach them about this chess movie. You just give him an outline. Like, all right. So funny.

[A]

I mean, that one's a little costly because we're gonna have to.

[B]

You got inventory, you got ads. You got, like, you. You got to start any econ business getting to 20k a month. You got to be moving units in private. You got to move units.

[A]

We can make a Digital chess version. Why not, bro?

[B]

100.

[A]

An iPhone app that you play with your friends.

[B]

Yes. Right?

[A]

Vibe code.

[B]

Yes, dude, 100%. That's the interesting part now is, like, with the vibe code stuff, you really can go launch these little micro SaaS products pretty easily. I think the challenge will be that they will, like, come and go, right? Like, I think that you can, like, blow one up, but, like, the barrier to entry is getting lower, and so it's like a little bit more challenging to like, turn that into something that's like, truly sustainable. I think a lot of people think that they can go and do that to like, set and forget. They're like, I'm gonna get this thing to 20, I'm guilty of that. I'll get it to 20 and it'll just like, exist in perpetuity. That'll never be the case. It's like the thing will require more and more and more and more to just continue to grow always. And so I always. Anyone that pops on calls me and it's like, I want to launch this, this, and this. And then I'll just like have this passive portfolio of like three apps that I can just go f off and do whatever. And I'm like, dude, like, if it was that easy, everyone is going to compete with you. And so, like, you have to continue to get better. And so I just try to figure out, like, that kind of balance. I think, going back to the original prompt of like quarter million dollar a year businesses. And I think the. The one additional side of the box that I want to add to it is one person, right? Like, if you don't want any employees, you want to make a quarter million dollars a year, like, where do you live? Like, where do you. What do you want to do? The main stuff. So like, let's think boxes, right? So like, there's. There's two. Two boxes. One is digital broad stroke box, right? You're talking everything from software to E comm to. I'd even give, like, agency, right? Freelancer, like that sort of world. And then you have physical, which is much more local, like pressure washing or stump grinding or any of those sort of things. And so a lot of that comes down to like, personal preference and skill level, right? Like, if you're a dad of three kids in Dallas, Texas, and like friends with a bunch of people and have a really good local community, like, be pretty easy to launch a service business kind of around just your area. But, right, Like I do car washing on the weekends or you know, the one that dude Funny. The one that I saw that was super interesting was Garage Cleanouts. Have you seen.

[A]

I saw that on Twitter.

[B]

Yeah.

[A]

Gary Vee got inspired by Gary Vee.

[B]

Yeah, yeah, yeah. And I was like, that's awesome. I think that the other guy that does the custom garage storage that you interviewed. And so there's a bunch, like, if you, if you want it to be like super heavy cash flow quickly, it's service, right? Like the issue with E Comm on the digital side or even with software is like, you have to actually be really good at customer acquisition if you're charging $8 a month for something. Because to get to 20, let's just say easy math again. Like say you're charging 10 bucks a month to get to 20k, you have to be able to acquire 2,000 customers, right? Which generally, unless you have a big audience or have the intention of going and building one, which just will take time, you're generally looking at an ads game which on an $8 or $10 a month subscription, have fun losing money for your first year because you're just, you're probably not going to get the cact where you want it to be. And so the space that I really like and I think more people should kind of try to live in is like that 500 to a thousand dollar a month per customer world. Because it's meaningful enough from a dollar amount that like you could get to 20 pretty quick, right?

[A]

It's too demoralizing to sell something for 40 bucks a month. You're like 2, 200 more of these, right?

[B]

It's tough versus like, you know, the garage clean out guy. Like if he's charging 700 bucks, 700 bucks, it's like, all right, he needs to do one garage clean out a day. And he's making, yeah, he's chilling. He's making 21, right?

[A]

I'm bringing him on the pod.

[B]

Let's go. That's awesome. And it's like anyone can go and do that. Like, literally I could wake up tomorrow and be like, dude, f everything that I'm doing, like, I'm just going to clean garages out for four hours a day and like vibe like, I'm going to make my money. I'm going to like, I'll work for four hours in the garage. I'll answer emails and do Legion activities for an hour, two hours. Like, you're working six hours a day, you're making 20,000 bucks a month. It's like very simple living. And you have the option to go and expand that sure. Like, hey, my people, my cousin wants to get in on this. He hates his job. Like, I'll pay him $400 a garage clean out whenever I have overages. And like.

[A]

Right.

[B]

Like stair step your way up. And I think people just like really get caught in this. Like I want to build a SaaS or like one of these things because there's way more upside. Obviously, if you're going to go through the pain of entrepreneurship, it's really easy to try to like create this reward for yourself which is like multi million dollar cars and yachts and houses. And I was super guilty of that. Of like, this sucks. And so like, I need to put a Lamborghini on the finish line here to like help me get through the pain of it. But it's also like, you could also just go make a quarter million dollars in any location that has like a reasonable population on little stuff like that.

[A]

That garage business is recurring too, because that garage ain't going to stay clean forever. Like a yearly spring cleanout.

[B]

Literally.

[A]

Dude, let me connect. Can we do the word generator again?

[B]

100%.

[A]

Let's add a little variable. Okay. Okay, let's do this. So let's. I'm gonna share my screen. I'm gonna go to random word generator.com, which is a great dot com. Like phenomenal. It's a great dot com because they made it a great dot com. Right. Most people look at that and they're like, oh, three words, 15 letters. Like, how are you going to monetize that? Well, he is. He's doing great. Let's do this. Let's both come up with an idea. It doesn't have to be first to. The idea wins. Let's both come up with an idea. And then I'm going to open Claude chatgpt, whatever, and I'm going to give it no context and say objectively which idea is better and why.

[B]

Okay, we have to do all three of these.

[A]

Yeah, we. You have to incorporate three words.

[B]

All right, let's try it.

[A]

Okay, here we go. And we are not going to edit this. We're not going to remove the time.

[B]

Okay, that's fine.

[A]

You just have to trust us.

[B]

Yeah, yeah, yeah, yeah.

[A]

All right, you ready? You watching?

[B]

Yeah, I'm ready.

[A]

You got that latency delay? I got a 02 second edge on you here.

[B]

Yeah, I'm ready to go.

[A]

All right, here we go. Philosophy Acceptable. Steel.

[B]

Oh, man, steel's tough, dude. I could have definitely gone deep on, on Philosophy acceptable all the way through.

[A]

Accept it. Well, I got an idea.

[B]

Go.

[A]

It's going to be like a community, kind of like Ryan Holiday's stoics. Community of like blue collar. Yeah, dude, 34 year old dudes that work in steel manufacturing, whatever. And it's, it's going to be like around philosophy. It's going to be like Marcus Aurelius, like Socrates, all that.

[B]

Yeah.

[A]

It's going to be dudes like us that wouldn't normally care about philosophy, but that do. It's going to be a community just like this, the stoicism community. And now acceptable. How do you work acceptable into it? That's how society views these guys. That's the chip on your shoulder marketing angle where it's like, no one respects.

[B]

The world, thinks you're an idiot.

[A]

Yeah. Oh, what. What's the adjective for you, Joe Blow working in a steel mill in Philadelphia? Acceptable. Yeah, Joe's acceptable. No, no. Joe knows Socrates. Joe's stoic. Joe is more refined than acceptable. He's better than acceptable. For 79amonth, you can join another community. You can join this community of other quote unquote, acceptable. And that will be like the T shirt. Yeah, acceptable. Like a. Kind of like a. Or like. Yeah. Or like, I don't know. What do you think?

[B]

I'm not gonna be able to beat that, you know?

[A]

Come on.

[B]

Like. Well, the moment you started stalking, I was like, oh, yeah, that's. That's what we're rolling. I know.

[A]

Then your mind goes there. I was like, you stop thinking for yourself. Right?

[B]

Yeah, a hundred percent. Yeah, that's the, that's like the one that makes the most sense here. Objectively, you're better at this than me. The third word makes it hard. Dude. And maybe, maybe I'm saying that as a cop out, but like the third is like, dude, philosophy and acceptable. I'm in.

[A]

Yeah.

[B]

Steal.

[A]

Let's.

[B]

I'm also in such an ebook brain that I'm like, I just write a book about it.

[A]

Yeah.

[B]

Like, why not write a book like, yeah, Blue collar Stoics, how to find peace in your blue collar career.

[A]

I like that.

[B]

How to find meaning while you're stringing railroads or whatever. You know, like whatever they do.

[A]

I don't know what we're talking about.

[B]

No idea. But I don't know anything about divorce and I can still make money on it. So. Like, hey, that's right. Like, I bet you I could sell blue collar stuff.

[A]

I fixed thousands of iPhones and I hated every single one of them. Yeah, but that's okay.

[B]

Yeah, but you know what? Dude, Dude, I accept you.

[A]

I think I accept you. Thank you.

[B]

You know, that's an acceptable, you are enough. You are. That's. Dude, there's a couple of signs around here, billboards, you are enough. You know, dude, you know what? We're all about that mentality.

[A]

You know what, Sam? I reject that notion that you are enough. Okay, I'm gonna take the opposite side of that. You're not enough. You're not there yet. I'm not enough. You're not enough. We're still working on it. We're a work in progress. Always give me a T shirt that says, you are enough with a line through it. This says work in progress. How about that? Love Never done.

[B]

And you are accepted at the same time. That's the nuance. We love you how you are, but that doesn't lead to complacency.

[A]

Dude, like, just like one of the. The leaders of my church said. He says, come as you are, but don't expect to stay as you are.

[B]

Yes. Love. How about that? Love. Love. That's sick. You got any other book?

[A]

He has. He has.

[B]

That's awesome.

[A]

Any other, like, fun growth hacks or crazy stories? Any hummingbirds? Dude, our. Your hummingbird video, it's got 240,000 views, dude.

[B]

Yeah, it's great. Dude, it's because I broke down. What? Like, it's selling sugar, dude. Like, it's not.

[A]

How many conversations have you and I had like, that? That's just another Tuesday.

[B]

It's funny. I'll talk to people and they'll be like, I saw you on the Kerner. And I was like, dude, you should see our text threats. I was like. Like, these pods started just because we would sit in the office and talk this exact same way. Like, there was no. They're like, do you guys plan it? No. Like, no. This episode, full transparency was the most planned thing ever. And it was literally. Yeah, I was going to say it's.

[A]

Literally three minutes before it started.

[B]

Yeah, it's like, what are we talking about? This cool. Which I don't know if you've done a great job of holding to, by the way, but if we can networks.

[A]

Hey, Mohammed, fix that in post. Fix it in post. Make this so funny.

[B]

I've been thinking more about that macro trend. Like, I think getting people to take action, lower the bar of success, make things simple. And just doing it, I think is a win. Like, it's the moment you make your first dollar for yourself. You will feel it here. So don't delay that anymore. You could go Sell something on Facebook Marketplace and be like, wait a second, I just flipped this thing that I spent $100 on and I sold it for 140. And you just start to, like, rewire that side of it and then the other piece of it, which is funny. It's like, I tell people, like, we'll talk, and it's. You get paid for shiny object syndrome, right? Like, you get paid to run this show and talk about all of these, like, fun new things and all of it, which is awesome. And behind every shiny object to make it meaningful is an absolute metric. BLEEP ton of work. And when you hit that work, don't stop working. Don't switch to the next shiny object. That's fun for that first two weeks because it'll end up turning into work. If it's working, double down, keep running at it. I think is more valuable to hear than, like, here's how I set up my ad account to, like, drop my CPL by 6%, right? Like, most people don't even get to the spot where they get to have that conversation. With that said, shiny object number 72 is local. Local newsletters, dude. Because of, like, if you're stuck. Don't know.

[A]

Yeah.

[B]

If you don't know what to do right now and you're like, I want to do something, but I don't know what to sell or whatever. Start with audience. I tweeted it the other day. I was like, there's no doubt in my mind that almost every business on the planet can start as some form of a media company, whether that's a blog, a newsletter, a TikTok account, any of those things. So it's like, if you don't know what to do, I promise that you can make money in any industry ever. What do you like? Yeah, you love cars. Cool. Just start talking about cars. Do a newsletter on cars.

[A]

Yep.

[B]

Like, just talk about that thing that you love. Meet people that are also interested in that thing, and then sometime you'll be like, oh, my goodness, I just saw an ad for a tint shop locally. What if I sold these leads to tint shops? And you'd be like, well, I'll run ads for. Right. Like, let's try whatever that thing is. Right. And so it's like, if you don't have something that you feel super passionate about from a. From a business perspective, if you're like, yeah, just like, garage cleaning sounds interesting. Pressure washing sounds interesting. Like, anything local. Like, that's kind of like, as a human, where I'd rather. Rather BE and like, what I'd rather do is work with my hands and like, be hands on in the community and all of that. Sweet. Started a local newsletter. Lauren and I have ours. We're at 3200 subs. One people hit us up asking for to promote their stuff, which, like, I'm not really trying to monetize it like that. So I'll just promote them for free. Like, if they hit me up like, this lady was like, my cousin runs the dry cleaner. Can you shout them out? It's like, yeah, sure, like, we'll do it. But the moment that I'm like, you should see all the domains I own now where I'm like, I own southbay carpet cleaning dot com. I own Southbay bookkeeping dot com. I own a bunch of these things where I was like, wait a second, I could go and turn on anything that I want on the back of that. And it's just because I have that asset. And I think more people should just start to have an asset. And that's so easy, bro. Like, my TikToks are literally like, are you on TikTok? I started posting tiktoks on, on the newsletter page like last week. It's not like a hundred followers. It's super easy. It's B roll of the ocean and me being like the 10 best bars in Hermosa and it's just like listing them out. It's like 100 followers. Like, and I'm getting follows from all the restaurants, right? Like, there's realtors that are following. And like, all of a sudden, yeah, all of a sudden you're like, wait a second. Like, there's movement, there's progress. There's like, you're starting to feel that and it's building this asset that you can use to go launch literally anything. Like, and I've had that thought. I was like, what are the cheapest things I can go buy? Pressure washer. Why would I not go promote that? Like, and just see.

[A]

Let me get this idea out. You got me an idea.

[B]

Go.

[A]

When you said southbay carpet cleaning.com, dude, what are we talking about? Why doesn't someone go build an agent that scrapes. Not scrapes, but just looks up every city name in America by population and then every home service industry by commonality, and then looks up, you know, New York City dentist, taken, New York City chiropractor taken, and just goes down the line and starts buying up all the domain names that are not taken. And you're going to find pretty soon you own chicagolandscaping.com who would have thought that's available? But how many people have bots that are looking for that?

[B]

And then.

[A]

But you're also going to own like Buck Crack, Texas, you know, wood floor cleaning.com, which like worthless. But you could set up parameters where it's like if it's over X characters, don't buy it. If it's over X syllables, don't buy it. If the city population is under 100,000 people don't buy it. Like what are we talking about? You could sell access to that.

[B]

I have a handful that I own that are those.

[A]

I bet you do.

[B]

Yeah, I've got a couple pride and joys, dude. I have higher los angeles.com and higher new york.com and so it would be like job boards for big Geos. Think super interesting idea and you just sell the leads is the nice part. You don't have to go launch it. Like I know a guy that has a carpet cleaning business here. Like the plan is not for me to go clean dudes carpets. The plan is for me to be like hey, I charge this guy 800 bucks. Yo Jim, I know you charge 600, dude.

[A]

Can I tell you a domain name I have my eye on that's ridiculously expensive? Yeah, it's for sale as a Premium domain name.com. 250grand. I offered 150, they said no. I offered 170, they said no. They basically said we know what we have. Tell me that's not a good name. High ticket course.

[B]

Yeah.

[A]

How many AI consultants And when I say consulting I mean implementation and automation agencies, right?

[B]

Yeah, 100%. Oh dude, 100%.

[A]

It's a good one.

[B]

It's just built in. It's just built in. It's just like so. It's so there.

[A]

It's relevance. It's tidal wave.

[B]

It's the same with pay per call, right? I was like pay per call IO like this is what we do. It's straight up and it's like it's a win dude. It's a hedge on the future and that's what it's going to be. I mean you see what's that dude's name from? He was like Morning Brew or whatever, Alex Lieberman or whatever.

[A]

And it's like McKinsey for AI.

[B]

That's what he's doing. I'm using one domain for that divorce thing but dot com is for sale for like 10 grand.

[A]

Oh that's good. That pay for itself in one lead. I mean it could.

[B]

I know, I know.

[A]

That's international lawyers was 10 grand.

[B]

Yep.

[A]

It's just so much opportunity out there.

[B]

Dude, and that's the issue. But then every single opportunity turns into a metric f load of work on the back.

[A]

I know.

[B]

Like, I know. I already have seven of those.

[A]

Yeah.

[B]

Like I have seven metrics tons on my back already. And so it's like somebody should do it. Yeah, somebody should do it. Someone will.

[A]

It's a matter of someone.

[B]

Go make your 20 grand a month, dude. I promise you can.

[A]

Dude, let's close it out with this.

[B]

Yep.

[A]

I want to do one more random word.

[B]

I knew, dude. I knew you were about to do that. And I was like, dude, another one of these things. Hear me out. Showing off at this point.

[A]

No, no, no, no. I want to change it. So I'm not. I'm going to set a 30 second timer. I have it. Two words, six letters or less.

[B]

Yep.

[A]

Okay. And we're not going to say a word for 30 seconds. Okay, you ready? So I can't. We can't ruin it. I'm going to click on right now.

[B]

I don't have a timer, but yeah, I got it.

[A]

I'm going to switch over to a timer screen. All right, here we go. Lounge, full play. I got an idea. I feel like we're thinking like the same thing.

[B]

It's only one way to find out.

[A]

Should we stop it early? I mean, seven seconds.

[B]

I got. I've got mine. Like, I know. I know what I'm launching, dude. I'm launching a nightclub specific marketing agency. Full lounge, baby. You're full lounge. We're making sure the whole thing full.

[A]

Good.

[B]

Full lounge.

[A]

Oh, that's the. So, dude, sometimes the idea is the name first, right?

[B]

Sure.

[A]

This is a perfect example. Like, you're not. We're not reinventing the wheel. This is a marketing agency. There's a million of them out there. But the name makes the idea that.

[B]

Is what unlimited content was. I saw that domain for sale and I was like, dude, an SEO agency that's super focused on a content side. And then we bought it and launched it. And here we are.

[A]

It is the name, dude, your idea wins. Your idea, your idea wins. So my idea is not even thought out yet, but I was thinking of airport lounges. Like airport lounge, an app or a directory where you could like. Because sometimes lounges are full. Like airport lounges are full. I've got a card, I've got access and it's full. Right. So maybe it's like it only shows you ones that are not full. Or it's like so that you don't.

[B]

Need to go to the airport two hours early so you can sit lounge if you can't get in anyways.

[A]

Or maybe because there's all kind, like there's American Airlines, there's Delta, there's like non airline owned lounges. Maybe it aggregates all of them and for like a ridiculous price.

[B]

Yep.

[A]

Maybe like pay per access instead of like a monthly fee. Instead of having to have an Amex Platinum or whatever. It's just like a. I feel like.

[B]

There is an app similar to that.

[A]

It's kind of like I had a canceled flight. I got seven hours in this airport, I'll pay $200 to chill in a lounge.

[B]

I did it at the American Airlines one. I spent eight hours in one in the Admiral and I was like, thank God they had a shower, dude.

[A]

Let's prompt this out. Okay. I'm going to log into Claude because it doesn't know me as well as ChatGPT. I don't want it to be biased.

[B]

Come on.

[A]

Yeah, I mean I'm not going to tell it. Who's that rigging the game? Dude, I know, right? Hold on. I'm logging in. I just refreshed my cache, so. All right, I'm going to share my screen. Okay. And you're going to approve this prompt before I hit enter. I'm telling you right now, I'm hedging my bets. Your idea is better. Here's what Claude thinks.

[B]

I agree.

[A]

Grade these two biz ideas from 1 to 10. Okay. One, an app that allows you to buy one time access to airport lounges. Two, a marketing agency that specializes in bars and nightclubs.

[B]

Yeah.

[A]

And keeping them full and busy. And the unique, unique selling proposal of the agency is the name, what was it? Full Lounge.

[B]

Full Lounge.

[A]

Full Lounge as in Full lounge. Com. Could I prompt that any differently?

[B]

No, you're chilling.

[A]

I kind of feel like it's going to vote for me because it's going to think that mine's more unique.

[B]

Yeah.

[A]

Right.

[B]

Well, and that's what I was about to say is like what's the parameter? Right.

[A]

So like based on it being likely to work, like.

[B]

Yeah, I'm down with that. So you have a success parameter. You have a speed to cash flow parameter, you have an ease of marketing or like cost of acquisition parameter. Right. Like there's all these variables to consider. But like you could have a much bigger business on one on yours. Right. But like it would cost you a lot. Yeah. And you'd have to spend a lot of money on marketing and partnerships with all the Lounge. Like, it would be hard, right? But, like, you could make it huge, or you could just go stack 20 grand a month, like, with 20. Restaurant, nightclub.

[A]

Yep.

[B]

Clients that pay you a thousand bucks a month.

[A]

So grade these two business ideas from 1 to 10 based on which is most likely to get to profitability fast for the lowest relative amount of time, money, and effort. That good?

[B]

Yep.

[A]

All right.

[B]

All right, Claude, what you got for.

[A]

Us analyzing Airport Lounge app market saturation.

[B]

Oh, yeah. Here you go. Oh, it's called Lounge Buddy. Lounge Buddy, dude.

[A]

Oh, that's a thing.

[B]

Lounge Buddy, Dude. That's the app that I was thinking of. It's.

[A]

Dude, you win. You win. Look at this. I get a 3 out of 10. You get an 8 out of 10. You can start today with a laptop and a phone. First client, immediate profitability. Bars desperately need foot traffic. Can improve prove roi. Domain name is clever and memorable. Marketing niche specialization makes you expert versus generalist. Agencies can land first client in one to two weeks if you hustle.

[B]

Yes.

[A]

And mine just says, significant upper capital partnerships, extremely competitive, long sales cycle, which. All those are true.

[B]

Margin. All of it.

[A]

Dude, that was fun. Hey, Muhammad, since I lost this one, edit this last one out.

[B]

Yeah, right, dude.

[A]

Where can we find you, Sam?

[B]

On Twitter at. I'm Sam Thompson.

[A]

All right, What'd you think? Please share it with a friend and we'll see you next time on the Kerner office.