Loading summary
Transcript1 lines
- [00:00]
A
For the past 10 years, every corporation in America has slapped a rainbow on their logo every June to celebrate Pride Month. But for the past couple years, many of those brands have been retreating. Why is that? Pride started as Equal Rights Movement, but today corporate celebrations of Pride Month are kind of toxic to the bottom line. And it's all because the Pride movement change. Hide morph from messages about loving our neighbors who are different than us. A message written specifically to recruit and entice toleration from modern, secular, straight Americans into something that alienates and even degrades most Americans. Namely, those who believe in biological reality, those who are women, and those who have children. In short, they went from love is love to boys can be girls and they can force it on your children. And turns out alienating majority of Americans isn't a good strategy for staying in business. To appease radical gender ideology, corporations have bent the knee at the altar of Pride pins and flags, Pride parades, and even the new lexicon of Pride language. This new language isn't insider code for use just within LGBTQ circles. No, it's an intentional, public and concrete step towards erasing biological reality. And that starts with erasing women. Pride language makes a mockery of women and children by pushing ridiculous terms like human chest feeding instead of breastfeeding, people with uteruses instead of women, and probably worst of all, minor attractive persons instead of pedophiles. This jargon has infested major public institutions like journalism, medicine and corporate policy. Case in point, one of my favorite US Airlines this spring changed mothers to birthing persons in their corporate documents. Corporations and public figures have been viciously attacked for refusing to engage in the delusion of calling men women or insisting that the correct word for birthing parent is in fact mother. Today, women have to fight to compete only against other women in their sports leagues. They've had to fight to keep men out of our bathrooms and locker rooms. And they have to work overtime to protect their children from even more nefarious targeting by the Pride movement. What happens in between is the Love is love movement. The Pride movement didn't start with a BDSM fetish fueled pride parade through main streets of America. It started with a simple plea for equality. We were told it was just about the right of gay couples to visit one another in the hospital. We were told that love is love, love is good, and you can't exclude non traditional relationships from marriage. We were told that children wouldn't be harmed if they were raised by two dads or two moms. Fast forward a couple Decades. And pride no longer represents a simple ask of the American people by a marginalized minority. It has become the dominant cultural power that does not take no for an answer. You don't want to see half naked men engaging in pornographic activities. Right. Public Main Street. Too bad. That's what the Pride Parade is. And not only should you like it, you should bring your family to see it. Having pride shoved down our collective throats finally did wear down Americans. But it came to a head when they came for our kids. It's hard to push back on pride if you don't have a solid worldview for what marriage and family is all about. Americans at large couldn't put up a fight when the pride movement came for marriage because, well, they didn't really know the very good reasons why marriage has always and should always be legally recognized as only between one man and one woman. And later, there wasn't an immediate or widespread backlash when pride came for women's sports and locker rooms. But when they came for our children, America started to draw the line. Drag queen story hour at your local library for children. Many parents said, not on my watch. Schools helping children hide their gender transitions? Nope. Pediatric hospitals cutting off healthy breasts and injecting children with irreversible hormones that will forever impair their sexual development. It was time to change the law. The pride movement seeks out children because they are impressionable. They trust adults. They believe adults will tell them the truth. To tell a child that he can become another sex is flat out child abuse. Parents woke up and realized that their children were being groomed at school and online. And once they were awake to this madness, parents started to mobilize. Today, gender transitioning of children is now illegal in half of America. Drag Queen Story hour has largely faded out of our culture. And corporations like Target are thinking twice about marketing gender neutral swimwear or chest binders to minors. But there's still a lot of work to do, and for many young people, the damage has already been done. But we are moving forward. Pride fatigue has been studied. And researchers who analyzed hundreds of corporate logos on LinkedIn year over year found that barely one in four of the corporations who Rainbow flagged their logos in June 2023 were repeating the trend in June of 2025. That's a precipitous drop in corporate support for pride in just two years. The truth is, the pride movement is inherently destructive. It insists that reality is not real. If we want to repair the culture, it starts with acknowledging biological reality. Don't let anyone pressure you into using their pride language. A woman is a woman. A mother is a mother. Reality is good. The Pride movement has taken a lot from our nation. It upended definition of marriage. It hypersexualized our culture. It confused, wounded, and sterilized our kids. But the bait and switch was swift and severe. Pride isn't something to celebrate, and it certainly doesn't deserve its own month. We were told Pride Month was just asking for tolerance. But what it demanded was our submission. It's time that we say no.